Nike designs athletic footwear and apparel, contracts production to factories in Vietnam, Indonesia, and China, and sells through both wholesale partners and its own Nike Direct stores and apps. The Jordan brand and Converse operate as separate lines under the same roof.
NIKE, Inc. (NKE) is a rubber & plastics footwear company. Piotroski F-Score 3/8. 3 insider Form 4 filings in the last 90 days. Next earnings projected around 2026-09-29 from NKE's year-over-year reporting pattern (not yet company-confirmed). Fundamentals from SEC filings; prices are end-of-day.
EOD daily bars · delayed, not real-time · data: DatabentoCharting by TradingView Lightweight Charts™
XBRL company facts, SEC EDGAR. TTM = last four reported quarters. Valuation ratios arrive with a price source — we don't fake quotes.
eight-variable model; a screen for earnings-quality review, not an accusation
A plain-English read on NKE plus an auto-SWOT — built from NKE's SEC filings and market data, every point cited, nothing invented. Educational, not investment advice.
Four AI analysts — a bull, a bear, a risk manager, and a PM — debate NKE using only the SEC-filing and market facts below. Every point cites its evidence; nothing is invented. This is educational research, not investment advice.
Educational only — not financial advice. Data from SEC EDGAR public filings; no live market data is shown. Figures reflect the company's own reported XBRL facts and may lag.
| McCartney PhilipEVP: CHIEF INN,PROD&DSG OFCR | SELL | $803K | view → |
| COOK TIMOTHY DDirector | BUY | $1.1M | view → |
| Hill ElliottPRESIDENT & CEO | BUY | $1.0M | view → |
| ROGERS JOHN W JRDirector | BUY | $173K | view → |
| SWAN ROBERT HOLMESDirector | BUY | $500K | view → |
| Leinwand RobertEVP: Chief Legal Officer | SELL | $565K | view → |
Projected from NKE's own SEC 8-K filing history — the year-over-year reporting pattern (~50% land the exact day, ~90% within a week). No analyst estimates, no scraped calendars, nothing invented. It upgrades to a confirmed date + time the moment NKE files its announcement.
NKE has sold off after 5 of its last 8 earnings reports.
Large earnings reactions have been common.
NKE has traded lower after most recent earnings releases.
The average is inflated by its most volatile prints (+18.4% and -12.9%).
A more typical earnings reaction has been approximately ±6.8%.
Realized close-to-close history only — no options-implied move, no analyst estimates.
| Reported | Close-to-close |
|---|---|
| 2026-06-23 | -3.2% |
| 2026-03-31 | -12.9% |
| 2025-12-18 | -10.6% |
| 2025-09-30 | +6.7% |
| 2025-06-26 | +18.4% |
| 2025-03-20 | -6.9% |
| 2024-12-19 |
Earnings dates are the company's 8-K Item 2.02 filings (SEC). Reactions from Databento EOD.
| +0.1% |
| 2024-10-01 | -6.0% |