Offerings // MediaAlpha, Inc.

MAX offering history

Every offering-related filing in MediaAlpha, Inc.’s recent SEC record — registrations (announced capacity) kept separate from pricing documents (executed sales). Reviewed 756 filings back to Aug 11, 2020.

Last executed offering

May 9, 2024

424B4 — priced deal (shares or notes)

Last registration (announced)

Nov 12, 2021

S-3 — capacity, not a sale

Executed, last 12 months

424B pricings + 8-K 3.02 sales

Registered, last 12 months

S-1/S-3/F-series registrations

Date	Filing		What it means
May 9, 2024	424B4 →	EXECUTED	Final prospectus — offering priced (typical for IPOs and marketed share deals)
May 8, 2024	424B4 →	EXECUTED	Final prospectus — offering priced (typical for IPOs and marketed share deals)
Mar 11, 2024	424B4 →	EXECUTED	Final prospectus — offering priced (typical for IPOs and marketed share deals)
Mar 7, 2024	424B4 →	EXECUTED	Final prospectus — offering priced (typical for IPOs and marketed share deals)
Jan 12, 2024	EFFECT →	EFFECTIVE	SEC declared a registration effective — selling can begin
Nov 2, 2023	424B3 →	UPDATE	Prospectus update — often a resale registration, not necessarily new capital
Aug 4, 2023	424B3 →	UPDATE	Prospectus update — often a resale registration, not necessarily new capital
May 30, 2023	424B3 →	UPDATE	Prospectus update — often a resale registration, not necessarily new capital
May 5, 2023	424B3 →	UPDATE	Prospectus update — often a resale registration, not necessarily new capital
Mar 29, 2023	EFFECT →	EFFECTIVE	SEC declared a registration effective — selling can begin
Nov 23, 2021	EFFECT →	EFFECTIVE	SEC declared a registration effective — selling can begin
Nov 12, 2021	S-3 →	REGISTERED	S-3 registration — capacity to sell shares, not a sale yet
Mar 22, 2021	424B4 →	EXECUTED	Final prospectus — offering priced (typical for IPOs and marketed share deals)
Mar 18, 2021	EFFECT →	EFFECTIVE	SEC declared a registration effective — selling can begin
Mar 16, 2021	S-1 →	REGISTERED	S-1 registration — capacity to sell shares, not a sale yet
Oct 29, 2020	424B4 →	EXECUTED	Final prospectus — offering priced (typical for IPOs and marketed share deals)
Oct 27, 2020	EFFECT →	EFFECTIVE	SEC declared a registration effective — selling can begin
Oct 23, 2020	S-1/A →	REGISTERED	S-1/A registration — capacity to sell shares, not a sale yet
Oct 21, 2020	S-1/A →	REGISTERED	S-1/A registration — capacity to sell shares, not a sale yet
Oct 20, 2020	S-1/A →	REGISTERED	S-1/A registration — capacity to sell shares, not a sale yet
Oct 5, 2020	S-1 →	REGISTERED	S-1 registration — capacity to sell shares, not a sale yet

MAX offering-related filings from SEC EDGAR, newest first (capped at 40). Each links to the original document.

Two honest limits. (1) A 424B takedown can price shares or notes — EDGAR’s metadata doesn’t say which, so open the document: large investment-grade filers use these mostly for bond deals (no dilution), small-caps mostly for shares. (2) At-the-market (ATM) programs sell shares gradually and individual sales are not separately filed — the visible footprint is the enabling shelf and its 424B5; actual ATM share counts surface later in the 10-Q/10-K share count. Educational information from public filings, not investment advice.

Is a shelf active now? →Do they need money? →Red flags →Full MAX workspace →

MAX offering FAQ

When did MAX last execute an offering?

Per SEC filings, MediaAlpha, Inc.'s most recent priced offering document is a 424B4 filed 2024-05-09. Note a 424B takedown can price shares or notes (debt) — the linked document says which.

When did MAX last announce or register an offering?

The most recent registration is a S-3 filed 2021-11-12. A registration is capacity to sell shares — not a sale.

Does an offering always mean dilution?

Registered direct offerings and shelf takedowns issue new shares and dilute existing holders. Resale registrations (424B3/B7) let existing holders sell and do not create new shares. Secondary sales by insiders also do not dilute. Each row here is labeled with what it is.

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