Item 2. Management’s Discussion and Analysis
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Company Overview
Sturm, Ruger & Company, Inc.
(the “Company”) is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately
99% of sales are from firearms. Export sales accounted for approximately 5% and 7% of total sales for the six month periods ended June
29, 2024 and July 1, 2023, respectively. The Company’s design and manufacturing operations are located in the United States and
almost all product content is domestic. The Company’s firearms are sold through a select number of independent wholesale distributors,
principally to the commercial sporting market.
The Company also manufactures
investment castings made from steel alloys and metal injection molding (“MIM”) parts for internal use in its firearms and
for sale to unaffiliated, third-party customers. Less than 1% of sales are from the castings segment.
Orders for many models of firearms
from the independent distributors tend to be stronger in the first quarter of the year and weaker in the third quarter of the year. This
is due in part to the timing of the distributor show season, which occurs during the first quarter.
Results of Operations
Demand
The estimated unit sell-through
of the Company’s products from the independent distributors to retailers increased 1% in the first half of 2024 compared to the
prior year period. For the same period, National Instant Criminal Background Check System (“NICS”) background checks (as adjusted
by the National Shooting Sports Foundation (“NSSF”)) decreased 6%. Estimated sell-through from the independent distributors
to retailers and total adjusted NICS background checks for the trailing six quarters follow:
2024
2023
Q2
Q1
Q4
Q3
Q2
Q1
Estimated Units Sold from Distributors to Retailers (1)
327,800
396,700
384,700
307,400
323,000
391,500
Total adjusted NICS Background Checks (thousands) (2)
3,364
3,983
4,742
3,284
3,654
4,168
(1) The estimates for each period were calculated by taking the beginning inventory at the distributors, plus
shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy
for actual market demand as they:
● Rely on data provided by independent distributors that are not verified by the Company,
● Do not consider potential timing issues within the distribution channel, including goods-in-transit, and
●
Do not consider fluctuations in inventory at retail.
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(2) NICS background checks are performed when the ownership of most firearms, either new or used, is transferred
by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative
reasons.
The adjusted NICS data
presented above was derived by the NSSF by subtracting out NICS checks that are not directly related to the sale of a firearm, including
checks used for concealed carry (“CCW”) permit application checks, as well as checks on active CCW permit databases. The adjusted
NICS checks represent less than half of the total NICS checks.
Adjusted NICS data
can be impacted by changes in state laws and regulations and any directives and interpretations issued by governmental agencies.
Orders Received and Ending Backlog
The Company uses the estimated
unit sell-through of its products from the independent distributors to retailers, along with inventory levels at the independent distributors
and at the Company, as the key metrics for planning production levels. The Company generally does not use the orders received or ending
backlog for planning production levels.
The units ordered, value of orders
received, average sales price of units ordered, and ending backlog for the trailing six quarters are as follows (dollars in millions,
except average sales price):
(All amounts shown are net of Federal Excise Tax of 10% for handguns and
11% for long guns.)
2024
2023
Q2
Q1
Q4
Q3
Q2
Q1
Units Ordered
250,500
472,600
316,600
176,300
258,100
408,000
Orders Received
$ 99.5
$ 198.2
$ 116.7
$ 58.8
$ 102.1
$ 156.2
Average Sales Price of Units Ordered
$ 397
$ 419
$ 369
$ 334
$ 396
$ 383
Ending Backlog
$ 272.2
$ 296.2
$ 229.0
$ 234.8
$ 293.7
$ 327.3
Average Sales Price of Ending Unit Backlog
$ 567
$ 523
$ 522
$ 510
$ 496
$ 488
Production
The Company reviews the estimated
sell-through from the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company
to plan production levels. Consequently, the Company’s overall production in the second quarter of 2024 increased 18% from the first
quarter of 2024 .
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Summary Unit Data
Firearms unit data for the trailing
six quarters are as follows (dollar amounts shown are net of Federal Excise Tax of 10% for handguns and 11% for long guns):
2024
2023
Q2
Q1
Q4
Q3
Q2
Q1
Units Ordered
250,500
472,600
316,600
176,300
258,100
408,000
Units Produced
370,400
314,500
305,200
324,500
387,400
381,000
Units Shipped
336,300
345,400
337,800
308,400
336,400
384,900
Average Sales Price of Units Shipped
$ 386
$ 394
$ 383
$ 390
$ 422
$ 387
Ending Unit Backlog
480,200
566,000
438,800
460,000
592,100
670,400
Inventories
During the first half of 2024,
the Company’s finished goods inventory increased by 3,200 units and distributor inventories of the Company’s products decreased
by 42,800 units.
Inventory unit data for the trailing six quarters follows:
2024
2023
Q2
Q1
Q4
Q3
Q2
Q1
Company Inventory
146,700
112,600
143,500
176,100
160,000
108,900
Distributor Inventory (1)
216,500
208,000
259,300
306,200
305,200
291,800
Total Inventory (2)
363,200
320,600
402,800
482,300
465,200
400,700
(1) Distributor ending inventory is provided by the Company’s independent distributors. These numbers
do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.
(2) This total does not include inventory at retailers. The Company does not
have access to data on retailer inventories of the Company’s products.
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Net Sales, Cost of Products Sold, and Gross Profit
Net sales, cost of products sold,
and gross profit data for the three months ended (dollars in millions):
June 29, 2024
July 1, 2023
Change
% Change
Net firearms sales
$ 129.8
$ 141.9
$ (12.1 )
(8.5% )
Net castings sales
1.0
0.9
0.1
(2.0% )
Total net sales
130.8
142.8
(12.0 )
(8.4% )
Cost of products sold
101.6
104.7
(3.1 )
(2.9% )
Gross profit
$ 29.2
$ 38.1
$ (8.9 )
(23.6% )
Gross margin
22.3%
26.7%
(4.4% )
(16.5% )
The decrease in total consolidated
net sales and net firearms sales for the three months ended June 29, 2024 is attributable to decreased consumer demand for firearms. Sales
of new products, including the Security-380 pistol, Super Wrangler revolver, Marlin lever-action rifles, LC Carbine, Small-Frame Autoloading
Rifle, and American Centerfire Rifle Generation II represented $37.9 million or 30.6% of firearm sales in the three months ended June
29, 2024. New product sales include only major new products that were introduced in the past two years.
The decreased gross profit for
the three months ended June 29, 2024 is attributable to unfavorable deleveraging of fixed costs resulting from decreased production, a
product mix shift toward products with relatively lower margins that remain in relatively stronger demand, and the decrease in sales.
The decrease in gross margin for
the three months ended June 29, 2024 is attributable to the aforementioned factors, partially offset by increased pricing.
Net sales, cost of products sold,
and gross profit data for the six months ended (dollars in millions):
June 29, 2024
July 1, 2023
Change
% Change
Net firearms sales
$ 265.9
$ 290.7
$ (24.8 )
(8.6% )
Net castings sales
1.7
1.5
0.2
15.4%
Total net sales
267.6
292.2
(24.6 )
(8.4% )
Cost of products sold
209.0
215.6
(6.6 )
(3.1% )
Gross profit
$ 58.6
$ 76.6
$ (18.0 )
(23.6% )
Gross margin
21.9%
26.2%
(4.3% )
(16.4% )
The decrease in total consolidated
net sales and net firearms sales for the six months ended June 29, 2024 is attributable to decreased consumer demand for firearms. Sales
of new products, including the Security-380 pistol, Super Wrangler revolver, Marlin lever-action rifles, LC Carbine, Small-Frame Autoloading
Rifle, and American Centerfire Rifle Generation II, represented $79.7 million or 31.3% of firearm sales in the first half of 2024. New
product sales include only major new products that were introduced in the past two years.
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The decreased gross profit for
the six months ended June 29, 2024 is attributable to unfavorable deleveraging of fixed costs resulting from decreased production, a product
mix shift toward products with relatively lower margins that remain in relatively stronger demand, and the decrease in sales.
The decrease in gross margin for
the six months ended June 29, 2024 is attributable to a product mix shift toward products with relatively lower margins that remain in
relatively stronger demand and unfavorable deleveraging of fixed costs resulting from decreased production, partially offset by increased
pricing.
Selling and General and Administrative Expenses
Selling and general and administrative
expenses data for the three months ended (dollars in millions):
June 29, 2024
July 1, 2023
Change
% Change
Selling expenses
$ 9.5
$ 9.8
$ (0.3 )
(3.3% )
General and administrative expenses
10.7
9.9
0.8
7.8%
Total operating expenses
$ 20.2
$ 19.7
$ 0.5
2.3%
The decrease in selling expenses
for the three months ended June 29, 2024 was attributable to modest reductions in several selling and marketing initiatives.
The increase in general, and administrative
expenses for the three months ended June 29, 2024 was primarily attributable to increased professional service costs.
Selling and general and administrative
expenses data for the six months ended (dollars in millions):
June 29, 2024
July 1, 2023
Change
% Change
Selling expenses
$ 19.2
$ 19.0
$ 0.2
0.8%
General and administrative expenses
22.9
22.2
0.7
3.2%
Total operating expenses
$ 42.1
$ 41.2
$ 0.9
2.1%
Selling expenses for the six months
ended June 29, 2024 was consistent with the prior year period.
The increase in general, and administrative
expenses for the six months ended June 29, 2024 was primarily attributable to accrued severances of $1.5 million taken in the first quarter
of 2024 related to a reduction in force involving approximately 80 employees, largely offset by decreased incentive compensation expenses.
The aforementioned accrued severances are expected to be settled in cash and consist of one-time termination charges arising from severance
obligations and other customary employee benefit payments in connection with a reduction in force.
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The reduction in force is expected
to result in approximately $9 million of annualized cash savings. This action is part of the Company’s initiatives to reallocate
its resources and cost structure into prioritized areas that will drive long-term growth and improve margins. As the Company focuses on
these goals, it will continue to pursue opportunities to reduce or eliminate investment in areas of lower focus.
Other Income
Other income data for the three
months ended (dollars in millions):
June 29, 2024
July 1, 2023
Change
% Change
Other income
$ 1.5
$ 1.8
$ (0.3 )
(18.4% )
The decrease in other income for
the three months ended June 29, 2024 was attributable to decreased interest income and miscellaneous income.
Other income data for the six months
ended (dollars in millions):
June 29, 2024
July 1, 2023
Change
% Change
Other income
$ 3.0
$ 3.3
$ (0.3 )
(8.8% )
The decrease in other income for
the six months ended June 29, 2024 was the result of decreases in interest income and miscellaneous income.
Income Taxes and Net Income
The Company's 2024 and 2023 effective
tax rates differ from the statutory federal tax rate due principally to research and development tax credits, state income taxes and the
nondeductibility of certain executive compensation. The Company’s effective income tax rate was 21.0% and 21.3% for the three and
six months ended June 29, 2024, respectively. The Company’s effective income tax rate was 20.0% and 21.1% for the three and six
months ended July 1, 2023, respectively.
As a result of the foregoing factors,
consolidated net income was $8.3 million for the three months ended June 29, 2024, a decrease of 48.9% from $16.2 million in the comparable
prior year period.
Consolidated net income was $15.3
million for the six months ended June 29, 2024, a decrease of 49.7% from $30.5 million in the comparable prior year period.
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Non-GAAP Financial Measures
In an effort to provide investors
with additional information regarding its financial results, the Company refers to various United States generally accepted accounting
principles (“GAAP”) financial measures and two non-GAAP financial measures, EBITDA and EBITDA margin, which management believes
provides useful information to investors. These non-GAAP financial measures may not be comparable to similarly titled financial measures
being disclosed by other companies. In addition, the Company believes that the non-GAAP financial measures should be considered in addition
to, and not in lieu of, GAAP financial measures. The Company believes that EBITDA and EBITDA margin are useful to understanding its operating
results and the ongoing performance of its underlying business, as EBITDA provides information on the Company’s ability to meet
its capital expenditure and working capital requirements, and is also an indicator of profitability. The Company believes that this reporting
provides better transparency and comparability to its operating results. The Company uses both GAAP and non-GAAP financial measures to
evaluate the Company’s financial performance.
EBITDA is defined as earnings
before interest, taxes, and depreciation and amortization. The Company calculates this by adding the amount of interest expense, income
tax expense, and depreciation and amortization expenses that have been deducted from net income back into net income, and subtracting
the amount of interest income that was included in net income from net income to arrive at EBITDA. The Company calculates EBITDA margin
by dividing EBITDA by total net sales.
EBITDA was $14.5 million for the
three months ended June 29, 2024, a decrease of 42.9% from $25.3 million in the comparable prior year period.
For the six months ended June
29, 2024 EBITDA was $28.0 million, a decrease of 43.0% from $49.1 million in the comparable prior year period.
Non-GAAP Reconciliation – EBITDA
EBITDA
(Unaudited, dollars in thousands)
Three Months Ended
Six Months Ended
June 29, 2024
July 1, 2023
June 29, 2024
July 1, 2023
Net income
$ 8,264
$ 16,185
$ 15,348
$ 30,535
Income tax expense
2,191
4,048
4,154
8,190
Depreciation and amortization expense
5,304
6,510
11,137
13,046
Interest income
(1,329 )
(1,479 )
(2,684 )
(2,693 )
Interest expense
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30
42
55
EBITDA
$ 14,455
$ 25,294
$ 27,997
$ 49,133
EBITDA margin
11.1%
17.7%
10.5%
16.8%
Net income margin
6.3%
11.3%
5.7%
10.4%
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Financial Condition
Liquidity and Capital Resources
At the end of the second quarter
of 2024, the Company’s cash and short-term investments totaled $105.6 million. Pre-LIFO working capital of $266.8 million, less
the LIFO reserve of $66.9 million, resulted in working capital of $199.9 million and a current ratio of 4.8 to 1.
Operations
Cash provided by operating activities
was $26.1 million for the six months ended June 29, 2024, compared to $21.8 million for the comparable prior year period. The increase
in cash provided in the six months ended June 29, 2024 is primarily attributable to decreases in inventory and prepaid expenses and other
assets in the six months ended June 29, 2024, partially offset by the decrease in net income in the six months ended June 29, 2024.
Third parties supply the Company
with various raw materials for its firearms and castings, such as steel, fabricated steel components, walnut, birch, beech, maple and
laminated lumber for rifle stocks, wax, ceramic material, metal alloys, various synthetic products and other component parts. A limited
supply of these materials in the marketplace can result in increases to purchase prices and adversely affect production levels. If market
conditions result in a significant prolonged inflation of certain prices or if adequate quantities of raw materials cannot be obtained,
the Company’s manufacturing processes could be interrupted and the Company’s financial condition or results of operations
could be materially adversely affected.
Investing and Financing
Capital expenditures for the six
months ended June 29, 2024 totaled $10.4 million, an increase from $4.9 million in the comparable prior year period. In 2024, the Company
expects capital expenditures related to new product introductions and upgrades to our manufacturing equipment and facilities to total
approximately $20 million. Due to market conditions and business circumstances, actual capital expenditures could vary significantly from
the projected amount. The Company finances, and intends to continue to finance, all of these activities with funds provided by operations
and current cash and cash equivalents.
Dividends of $6.7 million were
paid during the six months ended June 29, 2024. The Company has financed its dividends with cash provided by operations and current cash.
The quarterly dividend varies every quarter because the Company pays a percentage of earnings rather than a fixed amount per share. The
Company’s practice is to pay a dividend of approximately 40% of net income.
On July 26, 2024, the Company’s
Board of Directors authorized a dividend of 19¢ per share to shareholders of record on August 15, 2024, payable on August 30, 2024.
The payment of future dividends depends on many factors, including internal estimates of future performance, then-current cash and short-term
investments, and the Company’s need for funds.
As of June 29, 2024, the Company
had $76.4 million of United States Treasury instruments which mature within one year. The Company also invests available cash in a bank-managed
money market fund that invests exclusively in United States Treasury instruments which mature within one year. At June 29, 2024, the Company’s
investment in this money market fund totaled $22.1 million.
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During the six months ended June
29, 2024 the Company purchased 477,917 shares of its common stock for $20.3 million in the open market. The average price per share purchased
was $42.41. These purchases were funded with cash on hand. As of June 29, 2024, $54.4 million remained authorized for future stock repurchases.
Based on its unencumbered assets,
the Company believes it has the ability to raise cash through the issuance of short-term or long-term debt. The Company’s unsecured
$40 million credit facility, which expires on January 7, 2028, was unused at June 29, 2024.
Other Operational Matters
In the normal course of its manufacturing
operations, the Company is subject to occasional governmental proceedings and orders pertaining to workplace safety, firearms serial number
tracking and control, waste disposal, air emissions and water discharges into the environment. The Company believes that it is generally
in compliance with applicable Bureau of Alcohol, Tobacco, Firearms & Explosives, environmental, and safety regulations and the outcome
of any proceedings or orders will not have a material adverse effect on the financial position or results of operations of the Company.
If these regulations become more stringent in the future and the Company is not able to comply with them, such noncompliance could have
a material adverse impact on the Company.
The Company has 15 independent
distributors that service the domestic commercial market. Additionally, the Company has 44 and 26 distributors servicing the export and
law enforcement markets, respectively.
The Company self-insures a significant
amount of its product liability, workers’ compensation, medical, and other insurance. It also carries significant deductible amounts
on various insurance policies.
The Company expects to realize
its deferred tax assets through tax deductions against future taxable income.
Adjustments to Critical Accounting Policies
The Company has not made any adjustments
to its critical accounting estimates and assumptions described in the Company’s 2023 Annual Report on Form 10-K filed on February
21, 2024, or the judgments affecting the application of those estimates and assumptions.
Forward-Looking Statements and Projections
The Company may, from time to
time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations
and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales
and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company,
the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual
results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements,
which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events
or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.
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