Item 1. Business
ITEM
1 – BUSINESS
Overview
We
design, develop, manufacture, and sell a portfolio of advanced lithium-ion energy storage solutions for electrification of a range of
industrial commercial sectors which include material handling, airport ground support equipment (“GSE”), and other commercial
and industrial applications. We believe our mobile and stationary energy storage solutions provide our customers a reliable, high performing,
cost effective, and more environmentally friendly alternative as compared to traditional lead acid and propane-based solutions. Our modular
and scalable design allows different configurations of lithium-ion battery packs to be paired with our proprietary wireless battery management
system to provide the level of energy storage required and “state of the art” real time monitoring of pack performance. We
believe that the increasing demand for lithium-ion battery packs and more environmentally friendly energy storage solutions in the material
handling sector should continue to drive our revenue growth.
Our
Strategy
Our
long-term strategy is to meet the rapidly growing demand for lithium-ion energy solutions and to be the supplier of choice, targeting
large companies having demanding energy storage needs. We have established selling relationships equipment OEMs and customers with large
fleets of forklifts and GSEs. We intend to reach this goal by investing in research and development to expand our product mix, by expanding
our sales and marketing efforts, improving our customer support efforts and continuing our efforts to increase production capacity and
efficiencies. Our research and development efforts will continue to focus on providing adaptable, reliable and cost-effective energy
storage solutions for our customers.
Our
largest sector of penetration thus far has been the material handling sector which we believe is a multi-billion dollar addressable market.
We believe the sector will provide us with an opportunity to grow our business as we enhance our product mix and service levels and grow
our sales to large fleets of forklifts and GSEs. Applications of our modular packs for other industrial and commercial uses, such as
solar energy storage, are providing additional current growth and further opportunities. We intend to continue to expand our supply chain
and customer partnerships and seek further partnerships and/or acquisitions that provide synergy to meeting our growth and “building
scale” objectives.
Supply
Chain Issues and Higher Procurement Costs
Due
to COVID-19 pandemic, supply chain disruptions continue, notably with delivery delays at the ports of Los Angeles and Long Beach. In
addition, the price of steel and certain other electrical components used in our products have seen dramatic increases, along with increased
shipping costs. It is impossible to predict how long the current disruptions to the cost and availability of raw materials and component
parts will last. We implemented price increases on certain new product orders in October 2021 and April 2022 to offset rising global
costs of raw materials and component parts. In addition, we increased our inventory of raw materials and component parts to $16.3 million
as of June 30, 2022 to mitigate supply chain disruptions and support timely deliveries. However, there can be no assurance that our price
increases, inventory levels or any future steps we take will be sufficient to offset the rising procurement costs and manage sourcing
of raw materials and component parts effectively.
To
address some of these negative consequences and to support the future growth of our business, we have implemented a number of new strategic
initiatives:
Strategic
Initiatives.
To
support our high growth business and strategy, our first priority over the coming quarters is achieving “profitability,”
specifically, cash flow breakeven. Accordingly, we have strategic initiatives underway in two areas:
○ Gross
margin improvements
●
Utilize
lower cost, more reliable, and secondary suppliers of key components including cells, steel, electronics, circuit boards and other
key components.
●
Actively
manage our suppliers to avoid supply chain disruptions and related risks.
●
Introduce
new designs, including a simplified “platform” that reduces part count, lowers cost, improves manufacturability and serviceability.
●
Focus
on ensuring profitability of all product lines including managing mix of products.
●
Seek
more competitive carriers to reduce shipping costs.
●
Implement
Lean Manufacturing process to enhance capacity utilization, efficiency, quality.
●
Introduce
comprehensive “cost of quality” initiative to ensure effective and robust processes.
●
Implement
“automated cell module assembly” to assemble purchased “individual” battery cells into a “module”
for the battery pack. This will enable lower inventory from simplified SKU count and lower costs.
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○ Business
expansion to accelerate gross margin
● Leverage
current high-profile “proven customer relationships” to respond to growing demand
of large fleets for lithium-ion value proposition.
● Pursue
new market that can leverage our technology and manufacturing capabilities.
● Expand
features of our popular “SkyBMS” (telemetry) which provides customized fleet
management, and real time reports.
● Expand
our manufacturing and service capacities to ensure customer satisfaction from increased deliveries,
and service.
● Capitalize
on our leadership position with new offerings.
● While
we are “agnostic to the type of lithium chemistry,” ensure our research to support
other chemistries as they may become available. Ensure we have leadership with our core technology,
without dependence on purchasing critical technology.
There
can be no assurance that these initiatives and efforts will be successful.
DESCRIPTION
OF OUR BUSINESS
Our
Business
We
have leveraged our experience in lithium-ion technology to design and develop a portfolio of industrial and commercial energy storage
packs that we believe provide attractive solutions to customers seeking an alternative to lead acid and propane-based power products.
We believe that the following attributes are significant contributors to our success:
Engineering
and integration experience in lithium-ion for motive applications: Our engineers design, develop, test, and service our advanced
lithium-ion energy storage solutions. We have been developing lithium-ion applications for the advanced energy storage market since 2010,
starting with products for automotive electric vehicle manufacturers. We believe our engineering experience enables us to develop competitive
solutions that meet our customers’ needs currently and in the foreseeable future.
UL
Listing: We launched our Class 3 Walkie Pallet Pack product line in 2014 and obtained UL Listing for all three different power
configurations. We have also obtained UL Listing for our Class 1 Packs, our Class 2 Packs, and our Class 3 End Rider. In addition, we
have completed the process for obtaining UL Listings for our newest source of battery cells. We believe this UL Listing provides us a
significant competitive advantage and provides assurance to customers that our technology has been rigorously tested by an independent
third party and determined to be safe, durable and reliable.
Original
equipment manufacturer (OEM) approvals: Many of our energy storage packs have been tested and approved for use by Toyota Material
Handling USA, Inc., Crown Equipment Corporation, and The Raymond Corporation, among the top global lift truck manufacturers by revenue
according to Material Handling & Logistics. We also provide a “private label” Class 3 Walkie Pallet Pack to a major forklift
OEM.
Broad
product offering and scalable design: We offer energy storage packs for use in a variety of industrial motive applications. We
believe that our modular and scalable design enables us to optimize design, inventory, and part count to accommodate natural product
extensions of our products to meet customer requirements. We have leveraged our Class 3 Walkie Pallet Pack design to develop larger energy
storage packs for larger forklifts, GSE Packs, and other industrial equipment applications. Natural product extensions, based on our
modular, scalable designs, include solar backup power for electric vehicle (“EV”) mobile charging stations and robotic warehouse
equipment.
Significant
advantages over lead acid and propane-based solutions: We believe that lithium-ion battery systems have significant advantages
over existing technologies and will displace lead acid batteries and propane-based solutions, in most applications. Relative to lead
acid batteries, such advantages include environmental benefits, no water maintenance, faster charge times, greater cycle life, longer
run times, and less energy used that provide operational and financial benefits to customers. When compared to lead acid solutions, our
energy storage solutions do not discharge carbon dioxide in the atmosphere due to lithium chemistry efficiencies. In addition, when compared
to propane-based solutions, lithium-ion systems avoid the generation of exhaust emissions and associated odor and environmental contaminates,
and maintenance of an internal combustion engine, which has substantially more parts subject to wear than an electric motor.
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Proprietary
Battery Management System: Critical to our success is our innovative and proprietary versatile BMS that optimizes the performance
of our lithium-ion energy solutions and provides a platform for adding new battery pack features, including customized telemetry (pack
data and reports available anytime, anywhere) for customers. The BMS serves as the brain of the battery pack, managing cell balancing,
charging, discharging, monitoring and communication between the pack and the forklift. Our “next generation” versatile BMS
is currently part of our full product lines and provides significant product features for improved customer productivity. Our BMS also
enables ongoing feature development for reduced cost and higher performance. We have included our proprietary telemetry solution, branded
“SkyBMS” which provides real time reports on pack performance, health, and remaining useful life.
Our
Products
We
design, develop, test and sell our energy storage packs for use in a broad range of lift trucks, industrial equipment including airport
GSE, energy storage for solar applications, and other commercial applications. Within each of these product segments, we offer a range
of power and equipment solutions. Our current product offering is summarized in the chart below.
Our
battery pack system design is adaptable with three core design modules used in our entire family of small, medium, and large pack forklift
products. A scalable modular design allows for core modules to be configured to address a variety of unique power and space requirements.
We also have the capability to offer varying chemistries and configurations based on the specific application. Currently, our energy
storage packs use lithium iron phosphate (LiFePO4) battery cells, which we source from a variety of overseas suppliers that meet our
power, reliability, safety and other specifications. Our BMS works with a number of battery configurations providing the flexibility
to use battery cells developed and manufactured by other suppliers. We believe we can readily adapt our energy storage packs to incorporate
new chemistries as they become available in the future in order to meet changing customer preferences and to reduce the cost of our products.
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We
also offer 24-volt onboard chargers for our Class 3 Walkie Pallet Packs, and smart “wall mounted” chargers for larger applications.
Our smart charging solutions are designed to interface with our BMS and integrate easily into most all major chargers in the market.
New
Product Update
During
the second half of the Fiscal 2022, we introduced new product designs to respond to customer requests and to allow for greater operational
efficiencies for us. Some of the improvements included higher capacities for extra-long and demanding shifts, easier servicing, cost
efficiencies, and other features to solve a variety of existing performance challenges of customer operations. We intend to continue
to develop and to introduce new product designs for margin enhancement, part commonality and improved serviceability.
In
March 2022, we introduced three (3) new products:
Product
Description
●
L36
lithium-ion battery pack, a 36-volt option for 3-wheel forklifts;
●
The
L36 addresses the 3-wheel forklift market. According to our OEM partners the 3-wheel forklift offerings are some of their best selling
products. We are now strategically placed to fully address this market.
●
C48
lithium-ion battery pack for Automated Guided Vehicles (AGV) and Autonomous Mobile Robots (AMR); and
●
The
improved robustness and environmental protections mean it is no longer just a solar battery, but is now being sold into tugs and
other types of industrial equipment, expanding our product offerings.
●
S24
lithium-ion battery pack providing twice the capacity (210Ah) for Walkie Pallet Jacks for heavy duty
●
The
S24-210Ah is a new high-capacity variant of our ‘slim’ walkie battery and addresses some of the toughest walkie applications
in the market, giving exceptional runtime and fast recharge times when paired with an external high-powered charger.
Industry
Overview
Historically,
lithium-ion battery solutions were unable to compete with lead acid and propane-based solutions in industrial applications on the basis
of cost. However, the supply of lithium-ion batteries has rapidly expanded, leading to price declines of eighty-five percent (85%) since
2010 according to BloombergNEF. BloombergNEF also estimates that lithium-ion battery prices, which averaged $1,160 per kilowatt hour
in 2010, were $156 per kWh in 2019 and could drop below $100 per kWh in 2024. Lithium metal itself represents well less than 5% cost
of our packs.
The
sharp decline in the price of lithium-ion batteries has made these energy solutions more cost competitive. Affordability has in turn
enabled customers to shift away from lead acid and propane-based solutions for power lift equipment to lithium-ion based solutions with
more favorable environmental and performance characteristics. We believe our position as a pioneer in the field and our extensive experience
providing lithium-ion based energy storage solutions will enable us to take advantage of this shift in customer preferences.
Lift
Equipment - Material Handling Equipment
We
focus on energy storage solutions for industrial equipment and related industrial applications because we believe they represent large
and growing markets that are just beginning to adopt lithium-ion based technology. We apply our scalable, modular designs to natural
product extensions in the industrial equipment market. These markets include not only the sale of lithium-ion battery solutions for new
equipment but also a replacement market for existing lead acid battery packs.
According
to Modern Materials Handling, worldwide new lift truck orders reached approximately 1.4 million units in 2017. The Industrial Truck Association
(“ITA”) has estimated that approximately 200,000 lift trucks had been sold yearly since 2013 in North America (Canada, the
United States and Mexico), with sales relatively evenly distributed between electric rider (Class 1 and Class 2), motorized hand (Class
3), and internal combustion engine powered lift trucks (Class 4 and Class 5). The ITA estimates that electric products represented approximately
sixty-nine percent (69%) of the North American shipments in 2020, reflecting the long-term trend of increasing mix of electric products
versus internal combustion (propane) engines. Driven by growth in global manufacturing, e-commerce and construction, Research and Markets
expects that the global lift truck market will grow at a compound annual growth rate of six and four-tenths percent (6.4%) through 2024.
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Customers
Our
customers include OEMs, lift equipment dealers, battery distributors and end users. Our customers vary from small companies to Fortune
500 companies.
During
the year ended June 30, 2022, we had four (4) major customers that each represented more than 10% of our revenues on an individual basis,
and together represented approximately $29,254,000 or 69% of our total revenues. During the year ended June 30, 2021, we had three (3)
major customers that each represented more than 10% of our revenues on an individual basis, and together represented approximately $16,004,000
or 61% of our total revenues.
Shift
Toward Lithium-ion Battery Technologies
The
lithium-ion battery value proposition of higher performance, environmental benefit, and lower life cycle cost is driving an increase
in demand for safe and efficient alternatives to lead acid and propane-based power products. The lithium-ion value proposition includes
a number of factors impacting customer preferences:
Duration
of Charge/Run Times : Lithium-based energy storage systems can perform for a longer duration compared to lead acid batteries.
Lithium-ion batteries provide up to 50% longer run times than lead acid batteries of comparable capacity, or amps-per-hour rating, allowing
equipment to be operated over a long period of time between charges.
High/Sustained
Power : Lithium-ion batteries are better suited to deliver high power versus legacy lead acid. For example, a 100Ah lead acid
battery will only deliver 80Ah if discharged over a four-hour period. In contrast, a 100Ah lithium-ion system will achieve over 92Ah
even during a 30-minute discharge. Additionally, during discharge, the energy storage pack sustains its initial voltage, maximizing the
performance of the forklift truck, whereas, lead acid voltages, and hence power, decline over the working shift.
Charging
Time : Lead acid batteries are limited to one shift a day, as they discharge for eight hours, need eight hours for charging, and
another eight hours for cooling. For multi-shift operations, this typically requires battery changeout for the equipment. Because lithium
batteries can be recharged in as little as one hour and do not degrade when subjected to opportunity charging, hence, battery changeout
is unnecessary.
Safe
Operation : The toxic nature of lead acid batteries presents significant safety and environmental issues in the event of a cell
breach. During charging, lead acid batteries emit combustible gases and increase in temperature. Lithium-ion (particularly LFP) batteries
do not get as hot and avoid many of the safety and environmental issues associated with lead acid batteries.
Extended
Life : The performance of lead acid batteries degrades after approximately 500 charging cycles in industrial equipment applications.
In comparison, lithium-ion batteries last up to five times longer in the same application.
Size
and Weight : Lithium is about one-third the weight of lead acid for comparable power ratings. Lower weight enables forklift OEMs
the ability to optimize the design of the truck based on a smaller footprint for lithium-ion instead of lead acid.
Lower
Cost : Lithium-ion batteries provide power dense solutions with extended cycle life, reduced maintenance and improved operational
performance, resulting in lower total cost of ownership.
Less
Energy Used : we believe our lithium-ion batteries use 20-50% less energy based on our internal studies comparing lithium-ion
to lead acid.
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Marketing
and Sales
We
sell our products through a number of different channels including OEMs, lift equipment dealers and battery distributors as well as directly
to end users. In the industrial motive market, OEMs sell their lift products through dealer networks and directly to end customers. Because
of environmental issues associated with lead acid batteries and to preserve customer choice, industrial lift products are typically sold
without a battery pack. Equipment dealers source battery packs from battery distributors and battery pack suppliers based on demand or
in response to customer specifications. End customers may specify a specific type and manufacturer of battery pack to the equipment dealer
or may purchase battery packs from battery distributors or directly from battery suppliers.
Our
direct sales staff is assigned to major geographies throughout North America to collaborate with our sales partners who have an established
customer base. We plan to hire additional sales staff to support our expected sales growth. In addition, we have developed a nation-wide
sales network of relationships with equipment OEMs, their dealers, and battery distributors. To support our products, we have a nation-wide
network of service providers, typically forklift equipment dealers and battery distributors, who provide local customer service to large
customers. We also maintain a customer support center and provide Tech Bulletins and training to our service and sales network out of
our corporate headquarters. We have partnered with an experienced GSE distributor, to market our lithium-ion battery packs for airport
GSE
Manufacturing
and Assembly
Rather
than manufacture our own battery cells and be limited to a single chemistry, our battery cells are sourced from a limited number of manufacturers
located in China. We source the remainder of the components primarily from vendors in the United States. We developed our BMS to be agnostic
to a battery’s lithium-ion chemistry and cell manufacturer. Despite such flexibility, we have experienced occasional supply interruptions
in the past, and more recently, we have been forced to navigate supply chain and transportation issues stemming from the global pandemic.
We are continuing to monitor and test potential new cell technologies on an ongoing basis to help mitigate our supply chain risks. Final
assembly, testing and shipping of our products is done from our ISO 9001 certified facility in Vista, California, which includes three
assembly lines.
We
buy chargers from several sources, including a U.S. based supplier. Additionally, we are a qualified dealer for a well-known manufacturer
of “high capacity, modular, smart chargers” which support our larger packs.
Research
and Development
Our
engineers design, develop, test, and service our advanced lithium-ion energy storage solutions at our company headquarters in Vista,
California. We believe our strengths include our core competencies and capabilities in designing and developing proprietary technology
for our BMS, lean manufacturing processes, systems engineering, engineering application, and software engineering for both battery packs
and telemetry. We believe that our ability to develop new features and technology for our BMS is essential to our growth strategy.
As
we continue to develop and expand our product offerings, we anticipate that research and development will continue to be a substantial
part of our strategic priorities in the future. We seek to develop innovative new and improved products for cell and system management
along with associated communication, display, current sensing and charging tools. Our research and development efforts are focused on
improving performance, reliability and durability of our energy storage solutions for our customers and on lowering our costs of production.
Competition
Our
competitors in the lift equipment market are primarily major lead acid battery manufacturers, including Stryten Energy, East Penn Manufacturing
Company, EnerSys Corporation, and Crown Battery Corporation. Although these competitors have been introducing offerings of a lithium-ion
battery, we do not believe that these suppliers offer lithium-based products for lift equipment in any significant volume to end users,
equipment dealers, OEMs or battery distributors. Several OEMs offer lithium-ion battery packs on Class 3 forklifts for sale only with
their own new forklifts. Some OEMs also offer forklift models designed with an integrated lithium-ion battery. As the demand for lithium-ion
battery packs has increased, small lithium battery pack providers have entered the market, most of whom we believe are suppliers of other
power products and have simply added a lithium product to their product lines.
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The
key competitive factors in this market are performance, reliability, durability, safety and price. We believe we compete effectively
in all of these categories in light of our experience with lithium-ion technology, including our development capabilities and the performance
of our proprietary BMS. We believe that the UL Listing covering many of our core products is a significant differentiating competitive
advantage and we intend to extend that advantage by seeking to obtain UL Listings for our other energy storage pack products in the coming
months. In addition, because our BMS is not reliant on any specific battery cell chemistry, we believe we can adapt rapidly to changes
in advanced battery technology or customer preferences.
Intellectual
Property
Our
success depends, at least in part, on our ability to protect our core technology and intellectual property. To accomplish this, we rely
on a combination of patents pending, patent applications, trade secrets, including know-how, employee and third-party nondisclosure agreements,
copyright laws, trademarks, intellectual property licenses and other contractual rights to establish and protect our proprietary rights
in our technology. In addition to such factors as innovation, technological expertise and experienced personnel, we believe that a strong
patent position is important to remain competitive.
As
of June 30, 2022, we have two issued patents and three trademark registrations protecting the Flux Power name and logo. We have filed
three new patents on advanced technology related to lithium-ion battery packs. The technology behind these pending patents are designed
to:
●
increase
battery life by optimizing the charging cycle,
●
give
users a better understanding of the health of their battery in use, and
●
apply
artificial intelligence to predictively balance the cells for optimal performance.
We
do not know whether any of our efforts will result in the issuance of patents or whether the examination process will require us to narrow
our claims. Even if granted, there can be no assurance that these pending patent applications will provide us with protection.
Suppliers
We
obtain a limited number of components and supplies included in our products from a small group of suppliers. During the year ended June
30, 2022, we had one (1) supplier who accounted for more than 10% of our total purchases, which represented approximately $13,884,000
or 28% of our total purchases.
During
the year ended June 30, 2021, we had two (2) suppliers who accounted for more than 10% of our total purchases, on an individual basis,
and together represented approximately $9,260,000 or 27% of our total purchases.
Government
Regulations
Product
Safety Regulations . Our products are subject to product safety regulations by Federal, state, and local organizations. Accordingly,
we may be required, or may voluntarily determine to obtain approval of our products from one or more of the organizations engaged in
regulating product safety. These approvals could require significant time and resources from our technical staff and, if redesign were
necessary, could result in a delay in the introduction of our products in various markets and applications.
Environmental
Regulations . Federal, state, and local regulations impose significant environmental requirements on the manufacture, storage,
transportation, and disposal of various components of advanced energy storage systems. Although we believe that our operations are in
material compliance with current applicable environmental regulations, there can be no assurance that changes in such laws and regulations
will not impose costly compliance requirements on us or otherwise subject us to future liabilities.
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Moreover,
Federal, state, and local governments may enact additional regulations relating to the manufacture, storage, transportation, and disposal
of components of advanced energy storage systems. Compliance with such additional regulations could require us to devote significant
time and resources and could adversely affect demand for our products. There can be no assurance that additional or modified regulations
relating to the manufacture, storage, transportation, and disposal of components of advanced energy systems will not be imposed.
Occupational
Safety and Health Regulations . The California Division of Occupational Safety and Health (Cal/OSHA) and other regulatory agencies
have jurisdiction over the operations of our Vista, California facility. Because of the risks generally associated with the assembly
of advanced energy storage systems we expect rigorous enforcement of applicable health and safety regulations. Frequent audits by, or
changes, in the regulations issued by Cal/OSHA, or other regulatory agencies with jurisdiction over our operations, may cause unforeseen
delays and require significant time and resources from our technical staff.
Human
Capital Resources
As
of June 30, 2022, we had 121 employees. We engage outside consultants for business development, operations and other functions from time
to time. None of our employees is currently represented by a trade union.
Corporate
Office
Our
corporate headquarters and production facility totals approximately 63,200 square feet and is located in Vista, California. Our production
facility is ISO 9001 certified. The telephone number at our principal executive office is (760)-741-FLUX or (760)-741-3589.
Other
Information
Our
Internet address is www.fluxpower.com. We make available on our website our annual reports on Form 10-K, quarterly reports on Form 10-Q,
current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act
as soon as reasonably practicable after we electronically file such material with, or furnish it to, the Securities and Exchange Commission
(“SEC”). Other than the information expressly set forth in this annual report, the information contained, or referred to,
on our website is not part of this annual report.
The
SEC also maintains a website at www.sec.gov that contains reports, proxy and information statements, and other information regarding
issuers, such as us, that file electronically with the SEC.
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Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.