Item 1. Business
ITEM
1. BUSINESS
OVERVIEW
Acorn
Energy, Inc. and its subsidiaries, OMX Holdings, Inc. and OmniMetrix, LLC (collectively, “Acorn” or “the Company”)
is a Delaware corporation which is a holding company focused on technology driven solutions for energy infrastructure asset management.
We provide the following products and Internet of Things (“IoT”) applications and services through our OmniMetrix, LLC (“OmniMetrix”)
subsidiary:
●
Power
Generation (“PG”) monitoring. OmniMetrix’s PG services provide wireless remote monitoring and control systems
and IIoT applications for residential and commercial/industrial power generation equipment. This includes our AIRGuard product, which
remotely monitors and controls industrial air compressors and our Smart Annunciator product which is typically sold with a new commercial
or industrial generator and has a display screen that indicates the current status of that generator.
●
Cathodic
Protection (“CP”) monitoring. OmniMetrix’s CP services provide remote monitoring and control products for cathodic
protection systems on gas pipelines serving the gas utilities market and pipeline operators. The CP product lineup includes solutions
to remotely monitor and control rectifiers, test stations and bonds, and offers a 21 st century data management platform
with OmniPRO.
During
2021, each of our PG and CP activities represented a reportable segment.
We
continually evaluate opportunities related to our activities, and our goal is to maximize shareholder value and position our holdings
for a strategic event, which may include co-investment by one or more third parties and/or a synergistic acquisition of another company.
FINANCIAL
RESULTS BY COMPANY
The
following tables show, for the periods indicated, the financial results (dollar amounts in thousands) attributable to each of our consolidated
companies.
Year ended December 31, 2021
OmniMetrix
Acorn
Total
Continuing
Operations
Revenues
$ 6,776
$ —
$ 6,776
Cost of sales
1,877
—
1,877
Gross profit
4,899
—
4,899
Gross profit margin
72 %
72 %
R&D expenses
739
—
739
Selling, general and administrative expenses
3,235
933
4,168
Operating income (loss)
$ 925
$ (933 )
$ (8 )
Year
ended December 31, 2020
OmniMetrix
Acorn
Total
Continuing
Operations
Revenues
$ 5,922
$ —
$ 5,922
Cost of sales
1,791
—
1,791
Gross profit
4,131
—
4,131
Gross profit margin
70 %
70 %
R&D expenses
619
—
619
Selling, general and
administrative expenses
2,932
890
3,822
Operating income (loss)
$ 580
$ (890 )
$ (310 )
3
OMNIMETRIX
– POWER GENERATION MONITORING AND CONTROL AND CATHODIC PROTECTION MONITORING AND CONTROL
OmniMetrix,
LLC is a Georgia limited liability company based in Buford, Georgia that develops and markets wireless remote monitoring and control
systems and services for critical assets (including stand-by power generators, pumps, pumpjacks, light towers, turbines, compressors,
fire pumps and other industrial equipment) and multiple markets in the IoT ecosystem, as well as cathodic protection solutions for the
pipeline industry (gas utilities and pipeline companies). Acorn owns 99% of OmniMetrix, with the remaining 1% owned by OmniMetrix’s
former CEO.
Following
the emergence of IoT applications whereby companies aggregate multiple sensors and monitors into a simplified dashboard for customers,
OmniMetrix believes it plays a key role in this economic ecosystem. In addition, OmniMetrix continues to see a rapidly growing need for
backup power infrastructure to secure critical military, government, and private sector assets against emergency events including terrorist
attacks, natural disasters, demand response and cybersecurity threats. Residential and industrial standby generators, turbines, compressors,
pumps, pumpjacks, light towers and other industrial equipment are part of the critical infrastructure increasingly becoming monitored
in IoT applications. Given that OmniMetrix monitors all major brands of critical equipment and continues to invest in research and development
in response to customer and potential customer feedback, OmniMetrix is well-positioned to grow its customer base and expand its product
offerings in this market.
Products
& Services
In
the PG segment, OmniMetrix sells a line of devices and services built on its baseline TrueGuard wireless remote monitor. These devices
are broadly applicable across all brands and models of emergency power generators and industrial engine applications. The TrueGuard product
family connects directly to the engine’s control panel and captures all data flowing through the control panel. As a result, the
product provides the ability to identify whether an emergency generator is capable of operating as expected. OmniMetrix also sells its
AIRGuard product which remotely monitors and controls industrial air compressors and our Smart Annunciator product which is typically
sold with a new commercial or industrial generator and indicates the current status of that generator on a large touch screen display.
In
the CP segment, OmniMetrix offers two primary product lines: the Hero 2 Rectifier Monitor and the Patriot Test Station Monitor. Both
of these products are used to monitor cathodic protection systems, a process which reduces rust and corrosion on pipelines used to transport
natural gas. As the name suggests, the Hero 2 Rectifier Monitor product monitors and controls the operation of the rectifiers, which
are a critical component in the effort to prevent corrosion and are also the most common point of failure in the pipeline system. The
Patriot Test Station Monitor is also used to provide data points along the pipeline segment powered by the rectifier.
Customers
and Markets
At
its core, the OmniMetrix PG monitors (TrueGuard PRO and TrueGuard 2) can remotely monitor and control a variety of industrial engine
applications, including engines, standby generators, air and gas compressors, fire pumps, batteries, turbines, pumps and other equipment.
Early in the company’s history, a strategic decision was made to focus primarily on the standby power generation market. In the
past several years, the company has expanded its focus to add several additional applications where it sees demand. Standby generator
monitoring is part of the IoT ecosystem, whereby multiple sensing and monitoring devices are aggregated into one simple dashboard for
customers.
As
OmniMetrix can monitor and control all major brands of standby generators, it is well-positioned to compete in this market.
In
the first stages of OmniMetrix’s PG product and market development, relatively unsophisticated generator controls and early generation
cellular and satellite communication processes limited the applications to alarm delivery. Customers were notified that some event had
taken place after the fact. There was no diagnostic data opportunity, but service organizations could, at best, practice a reactive service
approach.
With
the advent of second-generation cellular systems and newer, computerized engine controls, OmniMetrix migrated to a design point of collecting
large amounts of performance data from the remote machinery, allowing service organizations to perform diagnostics on equipment before
dispatching service. These enhanced control panels allowed the service organization to put the right person in the right truck with the
right parts to affect a one-trip or a zero-trip solution. At this phase, service organizations could be efficient, proactive, and provide
a higher level of customer satisfaction. They could also manage more customers by using remote monitoring. Customers have provided OmniMetrix
feedback telling how customer service teams are able to work “smarter” and more efficiently by going directly to sites with
problems, thus increasing the value of their businesses.
OmniMetrix
is now focused on expanding its product offerings while it also continues to execute in its third phase of evolution, maturing the high-performance
data collection design point into the first provider offering of automated prognostic solutions. For example, as most generator failures
are the result of consumables, and as those consumables can be monitored, the consumption trends can be extrapolated into predictions
of the most common failure modes.
4
OmniMetrix’s
PG monitors have been installed on commercial, industrial and residential generators from original equipment manufacturers (“OEMs”)
such as Caterpillar, Kohler, Generac, Cummins, Briggs & Stratton, MTU Energy and other generator manufacturers. OmniMetrix provides
dual value propositions to the generator service organizations as well as to the machine owner. The dealers benefit from the receipt
of performance data and status conditions from the generators they service for their customers, which allows the dealer service organization
to be proactive in their delivery of service to their customers, as well as analyzing the remote machines before dispatching a service
truck. Since the majority of service and warranty costs are incurred from the service providers, preemptive analysis of customer site
conditions prior to dispatch can reduce their labor cost. From the machine owner’s perspective, the OmniMetrix product provides
a powerful tool to be used in their constant effort to avoid failures that come from consumables such as batteries and fuel. With proper
monitoring, 95% of machine failures can be avoided completely. This migration from failure reporting to failure prevention is fundamentally
OmniMetrix’s focus and is the result of a strong data collection and analysis design point. We believe that this transition to
prognostics sets OmniMetrix apart from its competitors, many of whom are still in the failure reporting phase of application development.
OmniMetrix has shifted its primary focus to the commercial and industrial segments from residential due, in part, to the ability to customize
our products to the customers’ specifications. We have also increased our marketing efforts to end-users in an effort to increase
demand for our services. These efforts have proven to be successful, and OmniMetrix continues to execute on that strategy.
Competition
OmniMetrix
is a vertical market company, deeply focused on providing an excellent customer experience and product and service designs for a complete
end-to-end program for its customers. Having been the first provider of wireless remote monitoring systems for standby generators, the
company has had the opportunity to mature its offering to a level not offered by others who might like to compete in these two segments.
This long experience working with key brand and project partners over the years has resulted in product offerings that are highly competitive.
There
are two types of competitors in the PG marketplace:
(1)
Independent
monitoring organizations (such as OmniMetrix) that produce the monitoring systems, but not the equipment being monitored. Among these
are companies such as Ayantra, FleetZOOM, Gen-Tracker, and PowerTelematics. The other competitors operate in the reactive “failure
notification” mode described in the early stages of the OmniMetrix business model. These competitors position themselves at
a lower-performance, lower-price quadrant of the market typically due to reduced amount of data their products can collect from the
generator’s control panel compared to OmniMetrix
(2)
OEMs
such as generator manufacturers or generator controls manufacturers that offer customer connectivity to their machinery. They offer
a current generation connectivity replacing telephone dial-up modems that had been used in the past. Their offerings are limited
to their own brands, so they do not fit into broad applications like the OmniMetrix products that service all brands. They are also
generally designed for the machine owners’ use, in a reactive application.
We
believe OmniMetrix has a well-established and well-defended position in the high-performance PG monitoring segment, due to its long history
and numerous industry partner projects. While the execution of our aggressive sales strategy was interrupted by the impact of COVID-19,
the company has recently resumed an aggressive sales effort into the market segment requiring less technology and lower price (including
the extremely large residential generator market) as well as developing more sophisticated, diagnostic products and custom solutions
for commercial and industrial clientele.
Within
the CP marketplace, there are no OEM competitors, but there are several companies that provide monitoring companies similar to OmniMetrix
such as Mobiltex Solutions, Abriox, Elecsys, and American Innovations. We believe that OmniMetrix systems provide greater functionality
than these competitors, though those competitors are much larger and have greater resources, potentially enabling better channel penetration
than OmniMetrix can accomplish.
Intellectual
Property
OmniMetrix
has always focused on being the technology leader in its markets, and as a result has created many “industry firsts” and
“trade secrets”. Initially, the company only pursued patents on the most valuable processes and systems and otherwise made
public disclosure of many processes to prevent others from making later patent claims on those items. Nonetheless, OmniMetrix has six
issued patents. Furthermore, the company has agreements with its employees and consultants which establish certain non-disclosure and,
in some cases, non-compete, requirements. OmniMetrix continually evaluates whether and how to best protect its intellectual property,
but there can be no assurance that its efforts will be successful in all cases.
Facilities
OmniMetrix’s
activities are currently conducted in approximately 21,000 square feet of office and production space in the Hamilton Mill Business Park
located in Buford, Georgia under a lease that has been extended from its original expiration date of April 30, 2020 to September 30,
2025. OmniMetrix is currently utilizing only a portion of these leased facilities and expects to grow into a portion of the currently
unused space. On July 6, 2021, the Company entered into an agreement with King Industrial Realty, Inc., to sublease from the Company
1,900 square feet of unused office space. The sublease commenced on October 1, 2021 and will run through September 30, 2025 which is
the end of the Company’s lease term with its landlord.
5
BACKLOG
As
of December 31, 2021, OmniMetrix had a backlog of approximately $5.4 million, primarily comprised of deferred revenue, of which approximately
$3.5 million is expected to be recognized as revenue in 2022. This compares to a backlog of approximately $4.5 million at December 31,
2020.
RESEARCH
AND DEVELOPMENT EXPENSE, NET
Research
and development expense recorded for the years ended December 31, 2021 and 2020 for our OmniMetrix subsidiary is as follows (amounts
in thousands of U.S. dollars):
Years
ended December 31,
2021
2020
OmniMetrix
$ 739
$ 619
EMPLOYEES
At
December 31, 2021, we employed a total of 25 employees – all of which were full-time employees employed by OmniMetrix in the U.S.
Our CEO, who also serves as acting CEO of OmniMetrix, and our CFO, who also serves as COO of OmniMetrix, are hired as consultants to
us. OmniMetrix also has consultants that supplement our employed staff and provide monthly recurring services in human resources, accounting
and information technology.
Eleven
of OmniMetrix’s 25 employees are engaged in production, engineering and technical support, ten in marketing and sales and four
in finance and IT. We consider our relationship with our employees to be satisfactory. We have no collective bargaining agreements with
any of our employees.
ADDITIONAL
FINANCIAL INFORMATION
For
additional financial information regarding our operating segments, foreign and domestic operations and sales, see “Item 7. Management’s
Discussion and Analysis of Financial Condition and Results of Operations” and Notes 12 and 13 to our Consolidated Financial Statements
included in this Annual Report.
AVAILABLE
INFORMATION
We
file annual, quarterly and current reports, proxy statements and other information with the Securities and Exchange Commission (the “SEC”).
These filings are available to the public over the internet at the SEC’s website at http://www.sec.gov. You may also read and copy
any document we file at the SEC’s public reference room located at 100 F Street, NE, Washington, DC 20549. Please call the SEC
at 1-800-SEC-0330 for further information on the public reference room.
Our
website can be found at http://www.acornenergy.com. We make available free of charge on or through our website, access to our annual
report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports as soon as reasonably
practicable after such material is electronically filed, or furnished, to the SEC. Our website also includes our Code of Business Conduct
and Ethics, and our Board of Directors’ Committee Charter for the Audit Committee.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.