Source: Apple proxy filings (DEF 14A)Verified 2026-07-11
To lure PepsiCo president John Sculley to Apple in 1983, Steve Jobs asked him one question: “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” Sculley took the job.
Before Apple, Jobs took an Atari job to design the arcade game Breakout and brought in his friend Steve Wozniak, agreeing to split the pay. Wozniak built it in a few days; Jobs told him it paid $700 and handed him $350 — while reportedly keeping a bonus of around $5,000. Wozniak only learned the truth years later.
Apple’s 1983 Lisa computer was officially said to stand for “Local Integrated Software Architecture.” Years later Jobs admitted the real story to his biographer: it was named after his daughter, Lisa.