Vera Bradley, Inc. 10-K

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities Our common stock is listed on the NASDAQ Global Select Market under the symbol “VRA”. As of March 27, 2022, we had approximat ely 25 registered sh areholders of record. The number of shareholders of record is based upon the actual number of shareholders registered at such date and does not include holders of shares in “street name” or persons, partnerships, associations, corporations, or other entities identified in security position listings maintained by depositories. Unregistered Sales of Equity Securities and Use of Proceeds The following tables detail activity under the 2018 and 2021 Share Repurchase Programs during the thirteen weeks ended January 29, 2022. Refer to Note 13 of the Notes to the Consolidated Financial Statements as set forth in Part II, Item 8. of this Annual Report on Form 10-K for additional information regarding our share repurchase programs. Details regarding the activity under the 2018 Share Repurchase Program during the thirteen weeks ended January 29, 2022 are set forth below. The 2018 Share Repurchase Program expired on December 11, 2021. Period Total Number of Shares Purchased Average Price Paid per Share Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs Maximum Approximate Dollar Value of Shares that May Yet be Purchased Under the Plans or Programs October 31, 2021 - November 27, 2021 72,769 $ 10.47 72,769 $ 30,059,757 November 28, 2021 - January 1, 2022 71,136 9.19 71,136 — January 2, 2022 - January 29, 2022 — — — — 143,905 $ 9.84 143,905 Details regarding the activity under the 2021 Share Repurchase Program during the thirteen weeks ended January 29, 2022 are as follows: Period Total Number of Shares Purchased Average Price Paid per Share Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs Maximum Approximate Dollar Value of Shares that May Yet be Purchased Under the Plans or Programs October 31, 2021 - November 27, 2021 — $ — — $ — November 28, 2021 - January 1, 2022 200,413 8.43 200,413 48,310,797 January 2, 2022 - January 29, 2022 307,186 8.20 307,186 45,792,026 507,599 $ 8.29 507,599 Dividends Our common stock began trading on October 21, 2010, following our initial public offering. Since that time, we have not declared any cash dividends. The payment of dividends is evaluated on a periodic basis. 34 Table of Contents Stock Performance Graph The graph set forth below compares the cumulative shareholder return on our common stock between January 28, 2017, and January 29, 2022, to the cumulative return of (i) the S&P 500 Index and (ii) the S&P 500 Apparel, Accessories, and Luxury Goods Index over the same period. This graph assumes an initial investment of $100 on January 28, 2017, in our common stock, the S&P 500 Index, and the S&P 500 Apparel, Accessories, and Luxury Goods Index and assumes the reinvestment of dividends, if any. The comparisons shown in the graph below are based on historical data. We caution that the stock price performance presented in the graph below is not necessarily indicative of, nor is it intended to forecast, the potential future performance of our common stock. Information used in the graph was obtained from The NASDAQ Stock Market website. As such, although we believe the information to be accurate, we cannot assure you of its accuracy. Company/Market/Peer Group 1/28/2017 2/3/2018 2/2/2019 2/1/2020 1/30/2021 1/29/2022 Vera Bradley, Inc. $ 100.00 $ 80.43 $ 76.38 $ 82.58 $ 72.84 $ 68.19 S&P 500 Index $ 100.00 $ 122.83 $ 122.76 $ 149.23 $ 174.97 $ 211.72 S&P 500 Apparel, Accessories, and Luxury Goods Index $ 100.00 $ 127.65 $ 118.97 $ 109.61 $ 107.20 $ 105.59 35 Table of Contents