Vera Bradley, Inc. 10-K

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities Our common stock is listed on the NASDAQ Global Select Market under the symbol “VRA”. As of March 27, 2021, we had approximately 25 registered shareholders of record. The number of shareholders of record is based upon the actual number of shareholders registered at such date and does not include holders of shares in “street name” or persons, partnerships, associations, corporations, or other entities identified in security position listings maintained by depositories. Unregistered Sales of Equity Securities and Use of Proceeds There was no activity under the 2018 Share Repurchase Program during the thirteen weeks ended January 30, 2021. To conserve cash as a result of COVID-19, the Company temporarily suspended the 2018 Share Repurchase Program. Refer to Note 13 of the Notes to the Consolidated Financial Statements as set forth in Part II, Item 8. of this Annual Report on Form 10-K for additional information regarding our share repurchase programs. Period Total Number of Shares Purchased Average Price Paid per Share Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs Maximum Approximate Dollar Value of Shares that May Yet be Purchased Under the Plans or Programs November 1, 2020 - November 28, 2020 — $ — — $ 32,939,607 November 29, 2020 - January 2, 2021 — — — 32,939,607 January 3, 2021 - January 30, 2021 — — — 32,939,607 — $ — — Dividends Our common stock began trading on October 21, 2010, following our initial public offering. Since that time, we have not declared any cash dividends, and we do not anticipate declaring any cash dividends in the foreseeable future. 33 Table of Contents Stock Performance Graph The graph set forth below compares the cumulative shareholder return on our common stock between January 30, 2016, and January 30, 2021, to the cumulative return of (i) the S&P 500 Index and (ii) the S&P 500 Apparel, Accessories, and Luxury Goods Index over the same period. This graph assumes an initial investment of $100 on January 30, 2016, in our common stock, the S&P 500 Index, and the S&P 500 Apparel, Accessories, and Luxury Goods Index and assumes the reinvestment of dividends, if any. The comparisons shown in the graph below are based on historical data. We caution that the stock price performance presented in the graph below is not necessarily indicative of, nor is it intended to forecast, the potential future performance of our common stock. Information used in the graph was obtained from The NASDAQ Stock Market website. As such, although we believe the information to be accurate, we cannot assure you of its accuracy. Company/Market/Peer Group 1/30/2016 1/28/2017 2/3/2018 2/2/2019 2/1/2020 1/30/2021 Vera Bradley, Inc. $ 100.00 $ 78.48 $ 63.13 $ 59.94 $ 64.82 $ 57.17 S&P 500 Index $ 100.00 $ 120.87 $ 148.47 $ 148.38 $ 180.37 $ 211.48 S&P 500 Apparel, Accessories, and Luxury Goods Index $ 100.00 $ 85.20 $ 108.75 $ 101.36 $ 93.38 $ 91.33 34 Table of Contents