Item 2. Management’s Discussion and Analysis
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Company Overview
Sturm, Ruger & Company, Inc.
(the “Company”) is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately
99% of sales are from firearms. Export sales accounted for approximately 7% of total sales for the nine month periods ended September
30, 2023 and October 1, 2022. The Company’s design and manufacturing operations are located in the United States and almost all
product content is domestic. The Company’s firearms are sold through a select number of independent wholesale distributors, principally
to the commercial sporting market.
The Company also manufactures
investment castings made from steel alloys and metal injection molding (“MIM”) parts for internal use in its firearms and
for sale to unaffiliated, third-party customers. Less than 1% of sales are from the castings segment.
Orders for many models of firearms
from the independent distributors tend to be stronger in the first quarter of the year and weaker in the third quarter of the year. This
is due in part to the timing of the distributor show season, which occurs during the first quarter.
Results of Operations
Demand
The estimated unit sell-through
of the Company’s products from the independent distributors to retailers decreased 8% in the first nine months of 2023 compared
to the prior year period. For the same period, NICS background checks (as adjusted by the National Shooting Sports Foundation (“NSSF”))
decreased 7%. Estimated sell-through from the independent distributors to retailers and total adjusted NICS background checks for the
trailing seven quarters follow:
2023
2022
Q3
Q2
Q1
Q4
Q3
Q2
Q1
Estimated Units Sold from Distributors to Retailers (1)
307,400
323,000
391,500
397,800
343,500
354,300
411,200
Total adjusted NICS Background Checks (thousands) (2)
3,284
3,654
4,168
4,531
3,764
3,917
4,213
(1) The estimates for each period were calculated by taking the beginning inventory at the distributors, plus
shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy
for actual market demand as they:
● Rely on data provided by independent distributors that are not verified by the Company,
● Do not consider potential timing issues within the distribution channel, including goods-in-transit, and
●
Do not consider fluctuations in inventory at retail.
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(2) NICS background checks are performed when the ownership of most firearms, either new or used, is transferred
by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative
reasons.
The adjusted NICS
data presented above was derived by the NSSF by subtracting out NICS checks that are not directly related to the sale of a firearm, including
checks used for concealed carry (“CCW”) permit application checks, as well as checks on active CCW permit databases. The adjusted
NICS checks represent less than half of the total NICS checks.
Adjusted NICS data can be impacted by changes
in state laws and regulations and any directives and interpretations issued by governmental agencies.
Orders Received and Ending Backlog
The Company uses the estimated
unit sell-through of its products from the independent distributors to retailers, along with inventory levels at the independent distributors
and at the Company, as the key metrics for planning production levels. The Company generally does not use the orders received or ending
backlog for planning production levels.
The units ordered, value of orders
received, average sales price of units ordered, and ending backlog for the trailing seven quarters are as follows (dollars in millions,
except average sales price):
(All amounts shown are net of Federal Excise Tax of 10% for handguns and
11% for long guns.)
2023
2022
Q3
Q2
Q1
Q4
Q3
Q2
Q1
Units Ordered
176,300
258,100
408,000
156,000
295,600
250,600
381,600
Orders Received
$ 58.8
$ 102.1
$ 156.2
$ 81.0
$ 124.3
$ 98.9
$ 147.0
Average Sales Price of Units Ordered
$ 334
$ 396
$ 383
$ 519
$ 421
$ 395
$ 385
Ending Backlog
$ 234.8
$ 293.7
$ 327.3
$ 314.4
$ 377.6
$ 389.6
$ 420.5
Average Sales Price of Ending Unit Backlog
$ 510
$ 496
$ 488
$ 486
$ 427
$ 405
$ 384
Production
The Company reviews the estimated
sell-through from the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company,
semi-monthly to plan production levels. Consequently, the Company’s overall production in the first nine months of 2023 decreased
by 18% from the first nine months of 2022 .
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Summary Unit Data
Firearms unit data for the trailing
seven quarters are as follows (dollar amounts shown are net of Federal Excise Tax of 10% for handguns and 11% for long guns):
2023
2022
Q3
Q2
Q1
Q4
Q3
Q2
Q1
Units Ordered
176,300
258,100
408,000
156,000
295,600
250,600
381,600
Units Produced
324,500
387,400
381,000
397,300
382,800
431,800
521,300
Units Shipped
308,400
336,400
384,900
393,100
373,800
382,600
491,500
Average Sales Price of Units Shipped
$ 390
$ 422
$ 387
$ 378
$ 371
$ 366
$ 338
Ending Unit Backlog
460,000
592,100
670,400
647,300
884,400
962,600
1,094,600
Inventories
During the third quarter of 2023,
the Company’s finished goods inventory increased by 16,100 units and distributor inventories of the Company’s products increased
by 1,000 units.
Inventory unit data for the trailing seven quarters
follows:
2023
2022
Q3
Q2
Q1
Q4
Q3
Q2
Q1
Company Inventory
176,100
160,000
108,900
112,800
108,600
99,700
50,400
Distributor Inventory (1)
306,200
305,200
291,800
298,400
303,100
272,800
244,600
Total Inventory (2)
482,300
465,200
400,700
411,200
411,700
372,500
295,000
(1) Distributor ending inventory is provided by the Company’s independent distributors. These numbers
do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.
(2) This total does not include inventory at retailers. The Company does not
have access to data on retailer inventories of the Company’s products.
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Net Sales, Cost of Products Sold, and Gross Profit
Net sales, cost of products sold,
and gross profit data for the three months ended (dollars in millions):
September 30,
2023
October 1,
2022
Change
% Change
Net firearms sales
$ 120.4
$ 138.8
$ (18.4 )
(13.3% )
Net castings sales
0.5
0.6
(0.1 )
(15.2% )
Total net sales
120.9
139.4
(18.5 )
(13.3% )
Cost of products sold
96.2
100.5
(4.3 )
(4.3% )
Gross profit
$ 24.7
$ 38.9
$ (14.2 )
(36.4% )
Gross margin
20.5%
27.9%
(7.4% )
(26.5% )
Sales of new products, including
the LCP MAX pistol, Marlin lever-action rifles, LC Carbine, Small-Frame Autoloading Rifle, Super Wrangler revolver, and the Security-380
pistol, represented $27.2 million or 22.9% of firearm sales in the three months ended September 30, 2023. New product sales include only
major new products that were introduced in the past two years.
The decreased gross profit for
the three months ended September 30, 2023 is attributable to the decrease in sales, unfavorable deleveraging of fixed costs resulting
from decreased production, increased promotional costs, inflationary cost increases in materials, commodities, services, wages, energy,
fuel and transportation, and a product mix shift toward products with relatively lower margins that remain in relatively stronger demand.
The decrease in gross margin for
the three months ended September 30, 2023 is attributable the aforementioned factors, partially offset by increased pricing.
Net sales, cost of products sold,
and gross profit data for the nine months ended (dollars in millions):
September 30,
2023
October 1,
2022
Change
% Change
Net firearms sales
$ 411.1
$ 444.6
$ (33.5 )
(7.5% )
Net castings sales
2.1
2.0
0.1
1.6%
Total net sales
413.2
446.6
(33.4 )
(7.5% )
Cost of products sold
311.8
306.1
5.7
1.9%
Gross profit
$ 101.4
$ 140.5
$ (39.1 )
(27.9% )
Gross margin
24.5%
31.5%
(7.0% )
(22.2% )
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The decrease in total consolidated
net sales and net firearms sales for the three and nine months ended September 30, 2023 is attributable to decreased consumer demand for
firearms, as evidenced by the adjusted NICS checks. Sales of new products, including the MAX-9 pistol (during the first quarter only),
LCP MAX pistol, Marlin lever-action rifles, LC Carbine, Small-Frame Autoloading Rifle, Super Wrangler revolver, and the Security-380 pistol,
represented $90.5 million or 22.7% of firearm sales in the first nine months of 2023. New product sales include only major new products
that were introduced in the past two years.
The decreased gross profit for
the nine months ended September 30, 2023 is attributable to the decrease in sales, inflationary cost increases in materials, commodities,
services, wages, energy, fuel and transportation, unfavorable deleveraging of fixed costs resulting from decreased production, a product
mix shift toward products with relatively lower margins that remain in relatively stronger demand, and increased promotional costs.
The decrease in gross margin for
the nine months ended September 30, 2023 is attributable to the aforementioned factors, partially offset by increased pricing.
Selling and General and Administrative Expenses
Selling and general and administrative
expenses data for the three months ended (dollars in millions):
September 30,
2023
October 1,
2022
Change
% Change
Selling expenses
$ 8.7
$ 8.8
$ (0.1 )
(1.1% )
General and administrative expenses
9.7
10.2
(0.5 )
(5.0% )
Total operating expenses
$ 18.4
$ 19.0
$ (0.6 )
(3.2% )
The decrease in selling expenses
for the three months ended September 30, 2023 was primarily attributable to the decreased shipping costs as a result of the decrease in
sales for the period, partially offset by increased advertising and promotional activity.
The decrease in general, and administrative
expenses for the three months ended September 30, 2023 was primarily attributable to decreased professional service costs and decreased
incentive compensation.
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Selling and general and administrative
expenses data for the nine months ended (dollars in millions):
September 30,
2023
October 1,
2022
Change
% Change
Selling expenses
$ 27.7
$ 25.8
$ 1.9
7.3%
General and administrative expenses
31.9
30.9
1.0
3.1%
Total operating expenses
$ 59.6
$ 56.7
$ 2.9
5.0%
The increase in selling expenses
for the nine months ended September 30, 2023 was primarily attributable to the resumption of trade show participation costs, travel expenditures,
and advertising, some of which had been deferred in 2022 due to COVID-19 restrictions, partially offset by decreased sales volume.
The increase in general, and administrative
expenses for the nine months ended September 30, 2023 was primarily attributable to increased professional service costs, partially offset
by decreased incentive compensation.
Other Income
Other income data for the three
months ended (dollars in millions):
September 30,
2023
October 1,
2022
Change
% Change
Other income
$ 1.8
$ 1.1
$ 0.7
55.7%
The increase in other income for
the three months ended September 30, 2023 was the result of increases in interest income, partially offset by decreased royalty and miscellaneous
income.
Other income data for the nine
months ended (dollars in millions):
September 30,
2023
October 1,
2022
Change
% Change
Other income
$ 5.1
$ 2.8
$ 2.3
78.0%
The increase in other income for
the nine months ended September 30, 2023 was the result of increases in interest income, partially offset by decreased royalty and miscellaneous
income.
The Company's 2023 and 2022 effective
tax rates differ from the statutory federal tax rate due principally to research and development tax credits, state income taxes and the
nondeductibility of certain executive compensation. The Company’s effective income tax rate was 8.1% and 18.9% for the three and
nine months ended September 30, 2023, respectively. The Company’s effective income tax rate was 12.4% and 19.9% for the three and
nine months ended October 1, 2022, respectively.
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Non-GAAP Financial Measures
In an effort to provide investors
with additional information regarding its financial results, the Company refers to various United States generally accepted accounting
principles (“GAAP”) financial measures and two non-GAAP financial measures, EBITDA and EBITDA margin, which management believes
provides useful information to investors. These non-GAAP financial measures may not be comparable to similarly titled financial measures
being disclosed by other companies. In addition, the Company believes that the non-GAAP financial measures should be considered in addition
to, and not in lieu of, GAAP financial measures. The Company believes that EBITDA and EBITDA margin are useful to understanding its operating
results and the ongoing performance of its underlying business, as EBITDA provides information on the Company’s ability to meet
its capital expenditure and working capital requirements, and is also an indicator of profitability. The Company believes that this reporting
provides better transparency and comparability to its operating results. The Company uses both GAAP and non-GAAP financial measures to
evaluate the Company’s financial performance.
EBITDA is defined as earnings
before interest, taxes, and depreciation and amortization. The Company calculates this by adding the amount of interest expense, income
tax expense, and depreciation and amortization expenses that have been deducted from net income back into net income, and subtracting
the amount of interest income that was included in net income from net income to arrive at EBITDA. The Company calculates EBITDA margin
by dividing EBITDA by total net sales.
EBITDA was $13.3 million for the
three months ended September 30, 2023, a decrease of 50.8% from $27.0 million in the comparable prior year period.
For the nine months ended September
30, 2023 EBITDA was $62.4 million, a decrease of 41.1% from $106.0 million in the comparable prior year period.
Non-GAAP Reconciliation – EBITDA
EBITDA
(Unaudited, dollars in thousands)
Three Months Ended
Nine Months Ended
September 30,
2023
October 1,
2022
September 30,
2023
October 1,
2022
Net income
$ 7,431
$ 18,389
$ 37,966
$ 69,378
Income tax expense
658
2,602
8,848
17,236
Depreciation and amortization expense
6,530
6,656
19,576
20,120
Interest income
(1,454 )
(730 )
(4,147 )
(951 )
Interest expense
122
88
177
205
EBITDA
$ 13,287
$ 27,005
$ 62,420
$ 105,988
EBITDA margin
11.0%
19.4%
15.1%
23.7%
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Financial Condition
Liquidity and Capital Resources
At the end of the third quarter
of 2023, the Company’s cash and short-term investments totaled $120.0 million. Pre-LIFO working capital of $277.8 million, less
the LIFO reserve of $65.0 million, resulted in working capital of $212.8 million and a current ratio of 4.5 to 1.
Operations
Cash provided by operating activities
was $17.3 million for the nine months ended September 30, 2023, compared to $50.3 million for the comparable prior year period. The decrease
in cash provided in the nine months ended September 30, 2023 is primarily attributable to the decrease in net income and the increase
in prepaid expenses and other assets in the nine months ended September 30, 2023, partially offset by the decrease in accounts receivable
in the nine months ended September 30, 2023.
Third parties supply the Company
with various raw materials for its firearms and castings, such as steel, fabricated steel components, walnut, birch, beech, maple and
laminated lumber for rifle stocks, wax, ceramic material, metal alloys, various synthetic products and other component parts. A limited
supply of these materials in the marketplace can result in increases to purchase prices and adversely affect production levels. If market
conditions result in a significant prolonged inflation of certain prices or if adequate quantities of raw materials cannot be obtained,
the Company’s manufacturing processes could be interrupted and the Company’s financial condition or results of operations
could be materially adversely affected.
Investing and Financing
Capital expenditures for the nine
months ended September 30, 2023 totaled $11.6 million, a decrease from $17.2 million in the comparable prior year period. In 2023, the
Company expects capital expenditures related to new product introductions and upgrades to our manufacturing equipment and facilities to
total approximately $20 million. Due to market conditions and business circumstances, actual capital expenditures could vary significantly
from the projected amount. The Company finances, and intends to continue to finance, all of these activities with funds provided by operations
and current cash and cash equivalents.
Dividends of $107.8 million were
paid during the nine months ended September 30, 2023. This included $88.3 million paid in January 2023 for a $5.00 per share special dividend
declared by the Board of Directors in November 2022. The Company has financed its dividends with cash provided by operations and current
cash. The quarterly dividend varies every quarter because the Company pays a percentage of earnings rather than a fixed amount per share.
The Company’s practice is to pay a dividend of approximately 40% of net income.
On October 27, 2023, the Company’s
Board of Directors authorized a dividend of 17¢ per share to shareholders of record on November 15, 2023, payable on November 29,
2023. The payment of future dividends depends on many factors, including internal estimates of future performance, then-current cash and
short-term investments, and the Company’s need for funds.
As of September 30, 2023,
the Company had $88.1 million of United States Treasury instruments which mature within one year. The Company also invests available
cash in a bank-managed money market fund that invests exclusively in United States Treasury instruments which mature within one
year. At September 30, 2023, the Company’s investment in this money market fund totaled $18.4 million.
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The Company did not purchase any
shares of its common stock during the nine months ended September 30, 2023. As of September 30, 2023, $86.6 million remained authorized
for future stock repurchases.
Based on its unencumbered assets,
the Company believes it has the ability to raise cash through the issuance of short-term or long-term debt. The Company’s unsecured
$40 million credit facility, which expires on January 7, 2025, was unused at September 30, 2023.
Other Operational Matters
In the normal course of its manufacturing
operations, the Company is subject to occasional governmental proceedings and orders pertaining to workplace safety, firearms serial number
tracking and control, waste disposal, air emissions and water discharges into the environment. The Company believes that it is generally
in compliance with applicable Bureau of Alcohol, Tobacco, Firearms & Explosives, environmental, and safety regulations and the outcome
of any proceedings or orders will not have a material adverse effect on the financial position or results of operations of the Company.
If these regulations become more stringent in the future and the Company is not able to comply with them, such noncompliance could have
a material adverse impact on the Company.
The Company has 15 independent
distributors that service the domestic commercial market. Additionally, the Company has 45 and 25 distributors servicing the export and
law enforcement markets, respectively.
The Company self-insures a significant
amount of its product liability, workers’ compensation, medical, and other insurance. It also carries significant deductible amounts
on various insurance policies.
The Company expects to realize
its deferred tax assets through tax deductions against future taxable income.
Impact of Covid-19
The global outbreak of the coronavirus
disease 2019 (“COVID-19”) was declared a pandemic by the World Health Organization and a national emergency by the U.S. Government
in March 2020. The Company has taken many proactive steps to maintain the health and safety of its employees and to mitigate the impact
on its business. During the nine month period ended September 30, 2023, the Company did not experience a significant adverse impact on
its business from COVID-19 or related government restrictions. The Company cannot predict the extent to which its business, results of
operations, financial condition, or cash flows will ultimately be impacted by COVID-19.
Adjustments to Critical Accounting Policies
The Company has not made any adjustments
to its critical accounting estimates and assumptions described in the Company’s 2022 Annual Report on Form 10-K filed on February
22, 2023, or the judgments affecting the application of those estimates and assumptions.
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Forward-Looking Statements and Projections
The Company may, from time to
time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations
and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales
and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company,
the impact of future firearms control and environmental legislation, the impact of COVID-19, and accounting estimates, any one or more
of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking
statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of
subsequent unanticipated events.
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