Item 1. Business
ITEM
1. BUSINESS
General
OMNIQ
Corp., a Delaware corporation, formerly Quest Solution, Inc., together with its wholly owned and majority owned subsidiaries,
referred to herein as “we,” “us,”, “our”, “OMNIQ”, or the “Company”,
was incorporated in 1973. Since its incorporation, the Company has been involved in various lines of business.
Our
Company
From
2008 to 2013, we were in the business of developing oil and gas reserves. In January 2014, we determined it was in the best interest
of our stockholders to focus on operating companies with a track record of positive cash flows and larger existing revenue bases. Our
strategy developed into leveraging management’s relationships in the business world for investments for us.
Since
2014, we have made the following acquisitions resulting in us becoming a leading provider of computerized and machine vision image processing
solutions:
●
Quest
Solutions, Inc. (January 2014)
●
Bar
Code Specialties, Inc. (November 2014)
●
ViascanQdata,
Inc (October 2015 – later sold in September 2016)
●
HTS
Image Processing, Inc. (October 2018)
●
EyepaxIT
Consulting LLC. (February 2020)
●
Dangot
Computers Ltd. (July 2021)
We
use patented and proprietary artificial intelligence (AI) technology to deliver data collection, real time surveillance and monitoring
for supply chain management, homeland security, public safety, traffic & parking management and access control applications. The
technology and services we provide helps our clients move people, assets and data safely and securely through airports, warehouses, schools,
national borders, and many other applications and environments.
We
offer end-to-end solutions that include hardware, software, communications, and full lifecycle management services. We are an established
manufacturer and distributor of barcode labels, tags, and ribbons, as well as RFID labels and tags. We provide printing solutions,
credit card terminals, automatic kiosks and point of care units. We also offer customers technical service and support. Our highly
tenured team of professionals has the knowledge and expertise to simplify the integration process for our customers, and our team delivers
proven problem-solving solutions backed by numerous customer references. We offer comprehensive packaged and configurable software and
we are a leading provider of best-in-class mobile and wireless equipment.
Our
customers include government agencies and leading Fortune 500 companies from diverse sectors, including healthcare, food and beverage,
manufacturing, retail, distribution, transportation and logistics, and oil, gas, and chemicals. Since 2014, our annual consolidated revenues
have grown to more than $75 million with clients in more than 40 countries. We currently address several billion-dollar markets with
double-digit growth, including the Global Safe City market, forecasted to grow to $29.6 billion by 2022, and the Ticketless Safe Parking
market, forecasted to grow to $5.2 billion by 2023.
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Our
Strategy
Our
strategy is to focus on operational excellence and cost reduction, addressing the balance sheet debt and putting together a business
plan that is based on revenue growth and technological leadership. We intend to continue to identify synergies within the Company to
offer a more complete line of products, services and technological solutions to customers throughout the United States and Israel.
Furthermore, the market in which OMNIQ operates is undergoing consolidation and OMNIQ has started identifying strategic companies
in the data collection, big data analytics and mobile systems integration market, as well as other complementary technologies for potential
future acquisition in order to become the leading specialty integrator within our served markets.
We
are a provider of products and solutions to two main markets: supply chain management and smart/safe city. We have expanded our
product solutions, which are based on artificial intelligence and machine learning algorithms, offering computer vision applications.
Our product offerings have established us as an innovative and technological company, and we are able to offer our Fortune 1000 customers
an end-to-end solution. We are a pioneer in providing cutting-edge technology solutions to the markets we serve.
As
a world-wide systems integrator, we focus on design, delivery, deployment and support of fully integrated mobile and automatic identification
data collection solutions. We use unique computer vision technology and additional identification technologies in its solutions. We also
manufacture and distribute labels, tags, ribbons and RFID identification tags. We provide printing solutions, credit card terminals,
automatic kiosks and point of care units. We also offer customers technical service and support. We take a consultative approach
by offering end-to-end solutions that include software, algorithm, hardware, service contracts, communications and full lifecycle management
services.
We
simplify the integration process because of our experienced team of professionals. We deliver problem-solving solutions backed by numerous
customer references. We offer comprehensive packaged and configurable software, some of which we developed and some is sourced from third
parties. We are a leading providing of bar-code labels and ribbons (media). We provide consultative services to companies to select,
design and manufacture the right label for their product offering. Once a company purchases our product, sales generally recur on a regular
basis.
Our
ground-breaking AI-based vision solutions are currently in use for sensitive Homeland Security anti-terror projects and automated
parking solutions. Inspired by time-critical “friend or foe” decision-making processes, our patented algorithms are based
on a combination of cognitive science and machine-learning-based pattern-recognition technology which is arbitrated through a multi-layered
decision-making process that offers both speed and accuracy.
Our
experienced team of consulting and integration professionals guide companies through the entire development and deployment process, from
selecting technology, to the successful company-wide rollout of a customized solution that fits a company’s unique requirements.
After performing a thorough technical evaluation of the client’s current operations and specific operational problems, our team
determines the optimal hardware and software solutions to optimize the client’s operational workflow. We deliver ongoing services
provided throughout the deployment process and throughout the entire product life cycle. We also deliver full installation services for
all mobile data-collection computers, automatic kiosks, points of care and printing equipment including full staging and kitting
of the equipment.
We
have been successful in delivering mission-critical mobile-computing and data-collection solutions to Fortune 1000 companies for over
two decades. The requirements and needs of our customers continue to evolve as they require new mobile and wireless technologies and
services to make their business more competitive and profitable. The result is a continuous flow of opportunities for us to assist customers
to evaluate, choose, implement, and support the right mobile and data collection solutions. As we focus on what we do best, we believe
that there is more than adequate market size, growth, and opportunity available to the Company to succeed.
Core
to the solutions offered by the Company is a full suite of configurable packaged software solutions that were internally developed and
provide customers with unique solutions with significant business Return on Investment (“ROI”), including:
Order
Entry: Software designed to increase productivity in the field. Remote workers increasingly demand rapid access to real-time
information and up-to-date data to facilitate and streamline their job functions in the field—our Order Entry Software is the answer.
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Intelligent
Order Entry: Adds intelligence to aging order entry system to maximize profits. The hand-held industry is a vital link in
getting remote orders from the field to corporate. Our Intelligent Order Entry Software adds this capability to aging order entry systems.
iTrack:
Track Device Deployment. iTrack, an Internet Tracking System, is a management tool that tracks the deployment of hardware
devices in the field and their repair history.
Warehouse:
Enhances efficiency in distribution and manufacturing environments. The warehouse is a collection of applications for portable
devices that extend the power of your existing system out to the warehouse floor and dock doors.
Proof
of Delivery: Enhances document delivery performance. We offer proof-of-delivery capabilities as part of its Mobility Suite
that gives companies an edge over competitors by improving customer service.
WTMiP:
Extends business beyond four walls. WTMiP provides the link between corporate and the mobile worker. WTMiP servers allow files
and data to seamlessly synchronize between the corporate host and laptops, handheld devices, and Windows CE or Windows Mobile devices.
Easy
Order: Easy order on-line purchasing portal. Our Easy Order Solution offers companies a customized portal that streamlines
and simplifies ordering by providing clients with their own unique private on-line store.
QTSaaS
(Quest Total Solutions as a Service ) : QTSaaS is a complete mobile services offering that includes hardware, software, services,
and wireless data in a bundled subscription payment offering over a period of time. Our partnership with Hyperion Partners LLC and wireless
carriers allows us to offer mobility solutions to our customers on platforms that extend the market into new mobile applications that
previously were not being automated.
Media
and Label Business: Repeatable easy order online purchasing portal. The largest segment of data collection opportunity for
us is the barcode label market providing ongoing and repeatable purchasing business. We intend to continue in the label business in the
United States of America to drive business growth and increased margins.
Our
Target Markets
Two
markets we serve are Smart/Safe City and Supply Chain Management. Our ground breaking AI-based vision solutions are currently in use
for sensitive Homeland Security anti-terror projects and discerning customers within the access control, airport, border crossing,
municipality safety, and parking industries. We seek to utilize our expertise and end-to-end software solutions in markets which
provide the greatest opportunity to increase margins.
Within
the Supply Chain Management market, we believe we can further develop our existing customer base needing to replace their legacy systems
with a new go-to-market strategy leveraging our field sales and system resources, telemarketing, customer portals, and vertical market
and barcode label specialists. We believe the ideal candidates for our machine learning technology are our base of industry-leading customers
for the barcode label and ribbon (media) products in the manufacturing, distribution, transportation and logistics, retail and healthcare
sectors—which sectors are at the core of our business.
For
over two decades, we have been successful in integrating mission critical mobile computing and data collection solutions for Fortune
1000 companies. The requirements and needs of our customers continue to evolve as they require new mobile and wireless technologies and
services to make their business more competitive and profitable. The result is a continuous flow of opportunities to assist customers
to evaluate, choose, implement, and support the right mobile and data collection solutions. As we focus on what we do best, we believe
there is more than adequate market size, growth, and opportunity available for us to succeed.
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We
believe integrating our patented and proprietary AI technology into its existing Supply Chain offerings will allow for automated logistics
monitoring and optimization, creating operational efficiencies at higher margins for both us, and our Fortune 1000 clients.
Our
Sales Strategy
Our
direct sales teams are supported by systems engineers averaging over twenty (20) years of experience in the mobile industry. The sales
organization’s growth in-reach mirrors the addition of new products and services. Sales team members are organized by industry
areas of opportunity, areas of expertise, and territory. Our sales teams are organized to address national accounts offering a broad
array of unique solutions for key lines of business applications, which provides opportunities for upsell and cross sell to our clients.
For the barcode label (media) business, we utilize a specialty sales force, resellers, and distributors of our manufactured private label
products. For the Israeli market we have direct sales teams that are organized by industry and product line. In Israel we also offer
comprehensive technical service and support which increases customer confidence and supports the sales process.
Salespeople
are supported internally by sales support personnel, who coordinate quotes and logistics, and by members of the systems engineering group
and software teams.
The
normal sales cycle is one (1) to six (6) months, and typically involves the development of a scope of work and preparation of a ROI analysis.
We use Company developed analysis templates in order to reduce the sales cycle. The analyses and proposals include information on leasing
and other financing options, which helps differentiate us from our competitors. The label business sales cycles are shorter, with purchases
made more frequently on a transactional basis.
Competition
The
mobile system integration market is characterized by a limited number of large competitors and numerous smaller niche players. We typically
pursue larger accounts and national customers, competing most often with larger channel partners. For specific solutions, we also compete
with niche players who are often focused on a single industry. Hardware sales are competitive because of online retailers. We believe
our consultative, integrated solutions approach is a clear differentiator for most prospective customers.
Human
Capital
OMNIQ’s
operating philosophy is our growth and continued success are the result of management and employees working together in a spirit of cooperation
and teamwork. Our core values emphasize an environment where safety, diversity, inclusion, talent development, training, and retention
are top priorities. This has enabled us to meet various challenges over the years. The progress that has been achieved by us reflects
this strong mutual commitment between the Company and its employees. We believe our employees are our greatest asset. We remain focused
on furnishing friendly and safe working conditions, providing competitive pay, offering quality benefits, and producing revenue for the
continued growth of the Company and the communities in which we operate. All of this with an emphasis on the welfare of our employees
and their families. We realize our success is a direct result of the hard work and dedication of our employees. Each employee at OMNIQ
is a contributing partner in our future growth and we strive to maintain a mutually beneficial workplace culture that also fosters the
professional development of each employee.
As
of December 31, 2021, we had approximately 193 employees. Of these employees, 174 are salaried (including commissioned employees) personnel
and 19 are hourly personnel. Our employees perform the following functions: sales operations, parts operations, technical services, and
office and administrative support. We believe we have good relations with our employees, and we have never experienced a work stoppage.
Generally, the total number of employees does not significantly fluctuate throughout the year.
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Concentrations
For
the years ended December 31, 2021 and 2020, two customers accounted for 23% and one customer accounted for 37.2%, respectively, of the
Company’s consolidated revenues.
Accounts
receivables are made up of trade receivables due from customers in the ordinary course of business. One customer made up 17% of
the accounts receivable balance as of December 31, 2021, and 46% of the balance of accounts receivable as of December 31, 2020.
As
of December 31, 2021 and 2020 one vendor made up 65% and 70%, respectively, of our purchases.
Available
Information
OMNIQ’s
website, www.omniq.com , and the information contained on that site, or connected to that site, are not part of or incorporated
by reference into this filing.
We
file electronically with the SEC annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments
to those reports filed or furnished pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934. The SEC maintains an Internet
site (www.sec.gov) that contains reports, proxy and information statements, and other information regarding issuers that file electronically
with the SEC. Copies of these reports, proxy and information statements and other information may be obtained by electronic request at
the following e-mail address: publicinfo@sec.gov. We use the Investor section of our website as a means of disclosing material non-public
information and for complying with our disclosure obligations under Regulation FD. Accordingly, investors should monitor the Investor
section of our website, in addition to following press releases, SEC filings, and public conference calls and webcasts.
ITEM
1A. RISK FACTORS
This
section is not required for smaller reporting companies.
ITEM
1B. UNRESOLVED STAFF COMMENTS
This
section is not required for smaller reporting companies.
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