Item 1A. Risk Factors
Item
1A. Risk Factors.
In
addition to the other information set forth in this report, you should carefully consider the risks that could materially affect our
business, financial condition or results of operations which are discussed below and under the caption “Risk Factors” in
Part I, Item 1A of our Annual Report on Form 10-K for the year ended January 31, 2023.
Risks
Related to our Business
We
have a limited history of profitability.
Since
inception on February 22, 2010 and through January 31, 2023, we had raised approximately $22,724,000 in capital. During this same period,
we have recorded net accumulated losses totaling $(10,060,226). As of January 31, 2023, we had working capital of $3,795,610. our net
income (loss) for the two most recent fiscal years ended January 31, 2023 and January 31, 2022 have been $2,302,674 and $(251,926). Our
ability to achieve continued profitability depends upon many factors, including its ability to develop and commercialize products. There
can be no assurance that we will be able to achieve growth and profitability consistent with historical performance.
We
will need additional capital, which may be difficult to raise for a variety of reasons.
While
we believe that we have adequate financing to execute its current growth plan, in the case that we exceed our expected growth, we would
need to raise additional capital and/or significantly cut expenses and overhead in order to operate the business through such date. Currently,
we have no plan to raise additional capital, and our access to funding is always uncertain. There is no assurance that additional equity
or debt financing will be available to us when needed, on acceptable terms or even at all. In the event that we are not able to secure
financing, we may have to scale back our development plans or operations.
5
The
majority of our business depends on a limited number of principal customers.
Because
we depend on a limited number of customers for a significant portion of our sales, a loss of a small number of these customers could
materially adversely affect our business and financial condition. During the twelve months ended January 31, 2023, the Company earned
revenues from two customers representing approximately 25%, and 13% of gross sales. As of January 31, 2023, three customers represented
approximately 20%, 15% and 11%, of total gross outstanding receivables, respectively. During the twelve months ended January 31, 2022,
the Company earned revenues from three customers representing approximately 26%, 21% and 11% of gross sales. As of January 31, 2022,
three customers represented approximately 11%, 10% and 7% of total gross outstanding receivables. If these principal customers cease
ordering products from us, our business could be materially adversely affected.
Competitive
product and pricing pressures in the food industry and the financial condition of customers and suppliers could adversely affect our
ability to gain or maintain market share and/or profitability.
We
currently operate in the highly competitive food industry, competing with other companies that have varying abilities to withstand changing
market conditions. Any significant change in our relationship with a major customer, including changes in product prices, sales volume,
or contractual terms may impact financial results. Such changes may result because our competitors may have substantial financial, marketing,
and other resources that may change the competitive environment. If we are unable to establish economies of scale, marketing expertise,
product innovation, and category leadership positions to respond to changing market trends, or if we are unable to increase prices while
maintaining a customer base, our profitability and volume growth could be impacted in a materially adverse way. The success of our business
depends, in part, upon the financial strength and viability of our suppliers and customers. The financial condition of those suppliers
and customers is affected in large part by conditions and events that are beyond our control. A significant deterioration of their financial
condition would adversely affect our financial results.
We
face competition from companies who produce similar frozen products and other prepared foods, many of whom have longer operating histories
or who have substantially more financial resources.
Many
of our competitors have been in business for a significantly longer period of time than we have and have learned manufacturing techniques
which can aid in efficiently producing their products. Additionally, many of these companies have successfully acquired a loyal customer
base that would be difficult for us to compete with. Such customers may be unwilling to purchase our products due to brand loyalty or
uncertainty in the highly competitive market in which we compete. In addition, if we gain traction in our particular niche of creating
gourmet prepared foods, major food companies with substantial marketing and financial resources may attempt to compete more directly
with us. In the event that such large companies do directly compete with us, our business may be adversely affected.
Our
operations are subject to regulation by the U.S. Food and Drug Administration (“FDA”), U.S. Department of Agriculture (“USDA”),
Federal Trade Commission (“FTC”) and other governmental entities and such regulations are subject to change from time to
time which could impact how we manage our production and sale of products. Federal budget cuts could result in furloughs for government
employees, including inspectors and reviewers for our supplier’s plants and products which could materially impact our ability
to manufacture regulated products.
Our
food products which are manufactured in third-party facilities are subject to extensive regulation by the FDA, the USDA and other national,
state, and local authorities. For example, we are subject to the Food, Drug and Cosmetic Act and regulations promulgated thereunder by
the FDA. This comprehensive regulatory program governs, among other things, the manufacturing, composition and ingredients, packaging,
and safety of food. Under this program, the FDA regulates manufacturing practices for foods through, among other things, its current
“good manufacturing practices” regulations, or GMP’s, and specifies the recipes for certain foods. Specifically, the
USDA defines “all natural” as a product that contains no artificial ingredients, coloring ingredients or chemical preservatives
and is minimally processed. The Company’s products were submitted to the USDA and approved as “all natural”. However,
should the USDA change their definition of “all natural” at some point in the future, or should MamaMancini’s change
their existing recipes to include ingredients that do not meet the USDA’s definition/ of “all natural”, our results
of operations could be adversely affected.
6
The
FTC and other authorities regulate how we market and advertise our products, and we could be the target of claims relating to alleged
false or deceptive advertising under federal and state laws and regulations. Changes in these laws or regulations or the introduction
of new laws or regulations could increase the costs of doing business for us or our customers or suppliers or restrict our actions, causing
our results of operations to be adversely affected.
The
need for and effect of product recalls could have a material adverse impact on our business.
If
any of our products become misbranded or adulterated, we may need to conduct a product recall. The scope of such a recall could result
in significant costs incurred as a result of the recall, potential destruction of inventory, and lost sales. Should consumption of any
product cause injury and/or illness, we also may be liable for monetary damages as a result of one or more product liability judgments
against us. A significant product recall or product liability case could cause a loss of consumer confidence in our food products and
could have a material adverse effect on the value of our brand, results of operations and prospects.
We
may be subject to significant liability if the consumption of any of our products causes illness or physical harm.
The
sale of food products for human consumption involves the risk of injury or illness to consumers. Such injuries or illness may result
from inadvertent mislabeling, tampering or product contamination or spoilage. Under certain circumstances, we may be required to recall
or withdraw products, which may have a material adverse effect on our business. Even if a situation does not necessitate a recall or
market withdrawal, product liability claims may be asserted against us. If the consumption of any of our products causes, or is alleged
to have caused, a health-related illness, we may become subject to claims or lawsuits relating to such matters. Even if a product liability
claim is unsuccessful, the negative publicity surrounding any assertion that our products caused illness or physical harm could adversely
affect our reputation with existing and potential distributors, retailers and consumers and our corporate image and brand equity. Moreover,
claims or liabilities of this sort might not be covered by insurance or by any rights of indemnity or contribution that we may have against
others. A product liability judgment against us or a product recall or market withdrawal could have a material adverse effect on our
business, reputation and operating results.
The
impact of various food safety issues, environmental, legal, tax, and other regulations and related developments could adversely affect
our sales and profitability.
Our
products are subject to numerous food safety and other laws and regulations regarding the manufacturing, marketing, and distribution
of food products, particularly the USDA, and state and local agencies. These regulations govern matters such as ingredients, advertising,
taxation, relations with distributors and retailers, health and safety matters, and environmental concerns. The ineffectiveness of our
or our manufacturer’s planning and policies with respect to these matters, and the need to comply with new or revised laws or regulations
with regard to licensing requirements, trade and pricing practices, environmental permitting, or other food or safety matters, or new
interpretations or enforcement of existing laws and regulations, as well as any related litigation, may have a material adverse effect
on our sales and profitability.
Increases
in the cost and restrictions on the availability of raw materials could adversely affect our financial results.
Our
products include agricultural commodities such as tomatoes, onions, and meats and other items such as spices and flour, as well as packaging
materials such as plastic, metal, paper, fiberboard, and other materials and inputs such as water, in order to manufacture products.
The availability or cost of such commodities may fluctuate widely due to government policy and regulation, crop failures or shortages
due to plant disease or insect and other pest infestation, weather conditions, potential impact of climate change, increased demand for
biofuels, or other unforeseen circumstances. To the extent that any of the foregoing or other unknown factors increase the prices of
such commodities or materials and we are unable to increase our prices or adequately hedge against such changes in a manner that offsets
such changes, the results of its operations could be materially and adversely affected. Similarly, if supplier arrangements and relationships
result in increased and unforeseen expenses, our financial results could be materially and adversely impacted.
7
Disruption
of our supply chain could adversely affect our business.
Damage
or disruption to our manufacturing or distribution capabilities due to weather, natural disaster, fire, terrorism, pandemic, strikes,
the financial and/or operational instability of key suppliers, distributors, warehousing and transportation providers, or brokers, or
other reasons could impair our ability to manufacture or sell our products. To the extent that we are unable to, or cannot financially
mitigate the likelihood or potential impact of such events, or to effectively manage such events if they occur, particularly when a product
is sourced from a single location, our business and results of operations may be materially adversely affected, and additional resources
could be required to restore our supply chain.
Higher
energy costs and other factors affecting the cost of producing, transporting, and distributing our products could adversely affect our
financial results.
Rising
fuel and energy costs may have a significant impact on our cost of operations, including the manufacture, transportation, and distribution
of products. Fuel costs may fluctuate due to a number of factors outside of our control, including government policy and regulation and
weather conditions. Additionally, we may be unable to maintain favorable arrangements with respect to the manufacturing costs of our
products as a result of the rise in costs of procuring raw materials and transportation by our manufacturers. This may result in increased
expenses and negatively affect operations.
If
we fail to establish and maintain an effective system of internal control, we may not be able to report our financial results accurately
or to prevent fraud. Any inability to report and file our financial results accurately and timely could harm our reputation and adversely
impact the trading price of our common stock.
Effective
internal control is necessary for us to provide reliable financial reports and prevent fraud. If we cannot provide reliable financial
reports or prevent fraud, we may not be able to manage our business as effectively as we would if an effective control environment existed,
and our business and reputation with investors may be harmed.
Because
of our limited resources, there are limited controls over our information processing. There is inadequate segregation of duties consistent
with control objectives. Our management is composed of a small number of individuals resulting in a situation where limitations on segregation
of duties exist. In order to remedy this situation, we would need to hire additional staff. Currently, we are unable to afford to hire
additional staff to facilitate greater segregation of duties but will reassess our capabilities in the following year.
Management
believes that the material weaknesses set forth above are the result of the lack of scale of our operations and are intrinsic to our
small size. Nonetheless, our small size and our current internal control deficiencies may have a material adverse effect on our ability
to accurately and timely report our financial information which, in turn, may have a material adverse effect on our financial condition.
As
a result of our small size and our current internal control deficiencies, our financial condition, results of operation and access to
capital may be materially adversely affected.
Global
economic uncertainties continue to affect consumers’ purchasing habits and customer financial stability, which may affect sales
volume and profitability on some of our products and have other impacts that we cannot fully predict.
As
a result of continuing global economic uncertainties, price-conscious consumers may replace their purchases of our premium and value-added
products with lower-cost alternatives, which could affect the price and volume of some of these products. The volume or profitability
of our products may be adversely affected if consumers are reluctant to pay a premium for higher quality frozen foods or if they replace
purchases of our products with cheaper alternatives. Additionally, distributors and retailers may become more conservative in response
to these conditions and seek to reduce their inventories. Our results of operations depend upon, among other things, our ability to maintain
and increase sales volume with our existing distributors and retailers, to attract new consumers and to provide products that appeal
to consumers at prices they are willing and able to pay. Prolonged unfavorable economic conditions may have an adverse effect on our
sales and profitability.
8
We
rely on key personnel and, if we are unable to retain or motivate key personnel or hire qualified personnel, we may not be able to grow
effectively.
Our
success depends in large part upon the abilities and continued service of our executive officers and other key employees, particularly
Mr. Adam L. Michaels, our Chief Executive Officer and Chairman, Mr. Matthew Brown, our President and Anthony Gruber, our Chief Financial
Officer. There can be no assurance that we will be able to retain the services of such officers and employees. Our failure to retain
the services of our key personnel could have a materially adverse effect on our business. In order to support our projected growth, we
will be required to effectively recruit, hire, train and retain additional qualified management personnel. Our inability to attract and
retain necessary personnel could have a materially adverse effect on our business.
The
failure of new product or packaging introductions to gain trade and consumer acceptance and address changes in consumer preferences could
adversely affect our sales.
Our
success is dependent upon anticipating and reacting to changes in consumer preferences, including health and wellness. There are inherent
marketplace risks associated with new product or packaging introductions, including uncertainties about trade and consumer acceptance.
Moreover, success is dependent upon our ability to identify and respond to consumer trends through innovation. We may be required to
increase expenditures for new product development and there is no guarantee that we will be successful in developing new products or
improving upon products already in existence. Additionally, our new products may not achieve consumer acceptance and could materially
negatively impact sales.
Changes
in our promotional activities may impact, and may have a disproportionate effect on, our overall financial condition and results of operations.
We
offer a variety of sales and promotion incentives to our customers and to consumers, such as price discounts, consumer coupons, volume
rebates, cooperative marketing programs, slotting fees and in-store displays. Our net sales may periodically be influenced by the introduction
and discontinuance of sales and promotion incentives. Reductions in overall sales and promotion incentives could impact our net sales
and affect our results of operations in any particular fiscal quarter.
We
may not be able to successfully implement our growth strategy on a timely basis or at all.
Our
future success depends, in large part, on our ability to implement our growth strategy of expanding distribution and improving placement
of our products, attracting new consumers to our brand and introducing new product lines and product extensions. Our ability to implement
this growth strategy depends, among other things, on our ability to:
●
enter
into distribution and other strategic arrangements with third-party retailers and other potential distributors of our products;
●
continue
to compete in conventional grocery and mass merchandiser retail channels in addition to the natural and organic channel;
●
secure
shelf space in key supermarket locations;
●
increase
our brand awareness;
●
expand
and maintain brand loyalty; and
●
develop
new product lines and extensions.
We
may not be able to successfully implement our growth strategy. Our sales and operating results will be adversely affected if we fail
to implement our growth strategy or if we invest resources in a growth strategy that ultimately proves unsuccessful.
9
We
are currently selling products in supermarkets in the United States. If we are unable to expand into mass-market retailers or sell products
in a greater number of supermarkets we will fall short of our projections and our business and financial condition would be adversely
affected.
As
a smaller supplier, we may not sell in enough bulk in certain stores and as such our products may not be placed in the most ideal locations
to catch the attention of end consumers. If we are unable to gain significant sales growth, our products may never be displayed in the
most attractive locations in stores and our sales may suffer.
We
may be unable to successfully execute our identified growth strategies or other growth strategies that we determine to pursue.
We
currently have a limited corporate infrastructure. In order to pursue growth strategies, we will need to continue to build our infrastructure
and operational capabilities. Our ability to do any of these successfully could be affected by any one or more of the following factors:
●
our
ability to raise substantial amounts of additional capital if needed to fund the implementation of our business plan;
●
our
ability to execute our business strategy;
●
the
ability of our products to achieve market acceptance;
●
our
ability to manage the expansion of our operations and any acquisitions we may make, which could result in increased costs, high employee
turnover or damage to customer relationships;
●
our
ability to attract and retain qualified personnel;
●
our
ability to manage our third-party relationships effectively; and
●
our
ability to accurately predict and respond to the rapid market changes in our industry and the evolving demands of the markets we
serve.
Our
failure to adequately address any one or more of the above factors could have a significant impact on our ability to implement our business
plan and our ability to pursue other opportunities that arise.
We
may be unable to maintain quality control.
Although
we have entered into raw material supply agreements specifying certain minimum acceptable quality standards, there is no assurance that
our current quality assurance procedures will be able to effectively monitor compliance. Additionally, in the event that we expand our
operations and increase our output volume, including securing third-party manufacturers, there is no assurance that we will be able to
adequately maintain quality controls or that our current manufacturing process is scalable.
There
may be products liability and other legal claims.
We
currently carry products liability insurance policy. Although we believe that the amount of insurance coverage is sufficient for our
operations, there is no assurance that the coverage will be adequate.
Our
brand and reputation may suffer from real or perceived issues involving the labeling and marketing of our products as “natural.”
Although
the FDA and USDA have each issued statements regarding the appropriate use of the word “natural,” there is no single, U.S.
government-regulated definition of the term “natural” for use in the food industry. The resulting uncertainty has led to
consumer confusion, distrust and legal challenges. Plaintiffs have commenced legal actions against a number of food companies that market
“natural” products, asserting false, misleading and deceptive advertising and labeling claims. Should we become subject to
similar claims, consumers may avoid purchasing products from us or seek alternatives, even if the basis for the claim is unfounded. Adverse
publicity about these matters may discourage consumers from buying our products. The cost of defending against any such claims could
be significant. Any loss of confidence on the part of consumers in the truthfulness of our labeling or ingredient claims would be difficult
and costly to overcome and may significantly reduce our brand value. Uncertainty as to the ingredients used in our products, regardless
of the cause, may have a substantial and adverse effect on our brand and our business, results of operations and financial condition.
10
Our
finished goods inventory is located in a small number of warehouse facilities. Any damage or disruption at a storage facility would have
an adverse effect on our business, results of operations and financial condition.
Our
finished goods inventory is located in a small number of warehouse facilities. A natural disaster, fire, power interruption, work stoppage
or other unanticipated catastrophic event at this facility would significantly disrupt our ability to deliver our products and operate
our business. If any material amount of our inventory were damaged, we would be unable to meet our contractual obligations and, as a
result, our business, results of operations and financial condition would suffer.
We
may be unable to defend our intellectual property.
Our
business could be adversely affected if we are unable to adequately protect our intellectual property. Our current intellectual property
consists of trade secret recipes and cooking processes for our products and trademarks. We rely on a combination of trademark, copyright
and trade secret laws to establish and protect our proprietary rights. We will also use technical measures to protect our proprietary
rights. We may, however, not be able to secure significant protection for service marks or trademarks that we obtain. Our inability to
protect our intellectual property from others may impede our brand identity and could lead to consumer confusion.
Our
intellectual property rights are valuable, and any inability to protect them could reduce the value of our services and brand.
Our
business is largely based upon our recipes which are trade secrets and are not patentable. We may be unable to keep other companies from
copying our recipes, or we may be subject to legal actions alleging intellectual property infringement, unfair competition or similar
claims against us. Companies may have intellectual property rights covering aspects of our technologies or businesses. Defending ourselves
against intellectual property infringement or similar claims would be expensive and would divert management’s attention. Additionally,
there is no assurance that we would be successful in defending ourselves against such claims.
Risks
Related To Our Securities
We
currently have a limited trading volume, which can result in higher price volatility for, and reduced liquidity of, our common stock.
Our
shares of common stock traded on the OTCQB from 2013 to July 2021 and on the NASDAQ Capital Market from July 2021 to the present date.
While we have upgraded our listing, historically there has been limited daily volume of trading in our common stock, which has limited
the overall and perceived liquidity of our common stock on that market.
A
more active trading market for our shares may never develop or be sustained. Active trading markets generally result in lower price volatility
and more efficient execution of buy and sell orders. The absence of an active trading market increases price volatility and reduces the
liquidity of our common stock. As long as this condition continues, the sale of a significant number of shares of common stock at any
particular time could be difficult to achieve at the market prices prevailing immediately before such shares are offered and, if an active
market for our common stock does not develop, it may be difficult to sell shares without depressing the market price for the shares,
or at all. In addition, in the event that an active trading market does not develop, the price of our common stock may not be a reliable
indicator of the fair value of our common stock.
11
Furthermore,
if our common stock ceases to be listed on the NASDAQ Capital Market, holders may find it more difficult to dispose of, or to obtain
accurate quotations as to the market value of, our common stock, and the market value of our common stock would likely decline.
You
may experience dilution of your ownership interest because of the future issuance of additional shares of our common stock and our preferred
stock.
In
the future, we may issue our authorized but previously unissued equity securities, resulting in the dilution of the ownership interests
of our present stockholders. We are currently authorized to issue an aggregate of 270,000,000 shares of capital stock consisting of 20,000,000
shares of preferred stock, par value $0.00001 per share and 250,000,000 shares of common stock, par value $0.00001 per share.
We
may also issue additional shares of our common stock or other securities that are convertible into or exercisable for common stock in
connection with hiring or retaining employees or consultants, future acquisitions, future sales of our securities for capital raising
purposes, or for other business purposes. The future issuance of any such additional shares of our common stock or other securities may
create downward pressure on the trading price of our common stock. There can be no assurance that we will not be required to issue additional
shares, warrants or other convertible securities in the future in conjunction with hiring or retaining employees or consultants, future
acquisitions, future sales of our securities for capital raising purposes or for other business purposes, including at a price (or exercise
prices) below the price at which shares of our common stock are trading.
The
concentration of our capital stock ownership with insiders could limit your ability to influence the outcome of key transactions, including
a change of control.
Our
directors, executive officers and founding shareholders, in the aggregate, beneficially own approximately 23.4% of the outstanding shares
of our common stock, based on the number of shares outstanding as of April 26, 2023. These stockholders are able to influence or control
matters requiring approval by our stockholders, including the election of directors and the approval of mergers, acquisitions or other
extraordinary transactions. They may have interests that differ from yours and may vote in a manner that is adverse to your interests.
This concentration of ownership may have the effect of deterring, delaying or preventing a change of control of our company, could deprive
our stockholders of an opportunity to receive a premium for their common stock as part of a sale of our company and might ultimately
affect the market price of our common stock.
If
and when a larger trading market for our common stock develops, the market price of our common stock is still likely to be highly volatile
and subject to wide fluctuations, and you may be unable to resell your shares at or above the price at which you acquired them.
The
market price of our common stock is likely to be highly volatile and could be subject to wide fluctuations in response to a number of
factors that are beyond our control, including, but not limited to:
●
variations
in our revenue and operating expenses;
●
market
conditions in our industry and the economy as a whole;
●
actual
or expected changes in our growth rates or our competitors’ growth rates;
●
announcements
of innovations or new products or services by us or our competitors;
●
announcements
by the government relating to regulations that govern our industry;
●
sales
of our common stock or other securities by us or in the open market; and
●
changes
in the market valuations of other comparable companies.
12
In
addition, if the market for food industry stocks or the stock market in general experiences loss of investor confidence, the trading
price of our common stock could decline for reasons unrelated to our business, financial condition or operating results. The trading
price of our shares might also decline in reaction to events that affect other companies in our industry, even if these events do not
directly affect us. Each of these factors, among others, could harm the value of your investment in our common stock. In the past, following
periods of volatility in the market, securities class-action litigation has often been instituted against companies. Such litigation,
if instituted against us, could result in substantial costs and diversion of management’s attention and resources, which could
materially and adversely affect our business, operating results and financial condition.
We
do not expect to pay dividends.
We
have never declared or paid any cash dividends or distributions on our common stock. We currently intend to retain our future earnings,
if any, to support operations and to finance expansion and therefore we do not anticipate paying any cash dividends on our common stock
in the foreseeable future.
The
declaration, payment and amount of any future dividends will be made at the discretion of the board of directors, and will depend upon,
among other things, the results of our operations, cash flows and financial condition, operating and capital requirements, and other
factors as the board of directors considers relevant. There is no assurance that future dividends will be paid, and, if dividends are
paid, there is no assurance with respect to the amount of any such dividend. If the Company does not pay dividends, the Company’s
common stock may be less valuable because a return on an investor’s investment will only occur if the Company’s stock price
appreciates.
If
securities or industry analysts do not publish research or reports about us, our business or our market, or if they change their recommendations
regarding our stock adversely, our stock price and trading volume could decline.
The
trading market for our common stock will be influenced by the research and reports that industry or securities analysts may publish about
us, our business, our market or our competitors. If any of the analysts who may cover us change their recommendation regarding our stock
adversely, or provide more favorable relative recommendations about our competitors, our stock price would likely decline. If any analyst
who may cover us were to cease coverage of our company or fail to regularly publish reports on us, we could lose visibility in the financial
markets, which in turn could cause our stock price or trading volume to decline.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.