Item 2. Management’s Discussion and Analysis
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS
Management’s discussion and analysis of financial
condition and results of operations
Organizational History of the Company and Overview
Corporate History
American Picture House Corporation
was incorporated in Nevada on September 21, 2005 under the name Servinational, Inc. The Company subsequently changed its name to Shikisai
International, Inc. in November 2005 and then to Life Design Station, Intl., Inc. in August 2007. The Company changed its state of domicile
from Nevada to Wyoming on October 13, 2020. On December 4, 2020, the Company changed its name to American Picture House Corporation.
The Board of Directors approved a 50:1
reverse stock split that became effective in the marketplace on October 11, 2021.
Following the reverse stock split, on
September 13, 2021, the Company also adopted an amendment, which was independent of the above-mentioned reverse stock split, to the Company’s Articles of Incorporation to reduce the number of
authorized shares from 4,700,000,000 shares of Common Stock at $0.0001 par value to 1,000,000,000 shares of Common Stock at $0.0001
par value.
On October 16, 2024 the shareholders
approved our Second Amended and Restated Articles of Incorporation, which amends Article VI, paragraph A. (1) of our current Amended and
Restated Articles of Incorporation to grant authorization to our Board of Directors to determine, without shareholder approval, the designations,
preferences, limitations, restrictions, and relative rights of any additional classes of Preferred Stock, and variations in the relative
rights and preferences as between different series. The Company has filed the Second Amended and Restated Articles of Incorporation with
the State of Wyoming in April 2025.
As of May 13, 2025, the Company has 1,001,000,000
shares authorized, including 1,000,000,000 common shares and 1,000,000 preferred shares.
Common Shares - As of May 13, 2025,
APHP has 1,000,000,000 common shares authorized of which 112,399,325 shares issued and outstanding. As of May 13, 2025, the total number
of shareholders of record was 332. All common shares are entitled to participate in any distributions or dividends that may be declared
by the Board of Directors, subject to any preferential dividend rights of outstanding shares of preferred shares.
Preferred Shares - As of May 13, 2025,
the Company had 1,000,000 preferred shares authorized, of which 100,000 preferred shares have been designated as Series A Convertible
Preferred Stock (“Series A preferred shares” herein). At present, 3,839 Series A preferred shares are issued and outstanding.
The Series A preferred shares do not have any rights to dividends; voting - each share of Series A preferred shares carries a superior
voting right to the Company’s common shares, each Series A preferred share shall be counted as 1,000,000 votes in any Company vote.
Each Series A preferred share is convertible at a ratio of 1 to 100,000 so that each one share of Series A preferred shares may be exchanged
for 100,000 common shares. Series A preferred shares hold a first position lien against all of the Company’s assets including but
not limited to the Company’s IP (“Intellectual Property”). The Preferred shares do not have any specific redemption
rights or sinking fund provisions.
Voting Control – As of May 13, 2025, Our Chief Executive
Officer and Chairman of the board of Directors, Bannor Michael MacGregor, is the beneficial owner of 23,654,603 shares of common stock,
which controls 21.05% of the outstanding common voting shares. Mr. MacGregor is the owner of 3,819 (99.5%) of the Company’s 3,839 shares
of issued and outstanding Series A preferred stock. Mr. MacGregor is also the controlling person as the principal of BC, holder of the remaining 20 (0.5%) preferred
shares The Company’s Series A preferred shares have voting rights equal to 1,000,000
votes per each one share. As such, Mr. MacGregor has voting rights equal to 3,862,654,603 shares of common stock, representing 97.75%
of voting rights,
2
Business Overview
American Picture House Corporation
(“APHP”) , also known as American Picture House Pictures, aims to become a premier entertainment company focused on the
development, financing, and production of feature films, limited series, and content-driven technologies. Led by astute financiers and
supported by accomplished creatives, the Company is committed to delivering high-quality content with broad market appeal.
Historically, APHP has offered strategic
consulting services to clients within the entertainment sector, providing guidance in areas such as business planning, financial projections,
and corporate marketing. While these engagements showcased the Company’s expertise in both entertainment and general business strategy,
APHP has since pivoted away from providing independent consulting services. Moving forward, the Company will concentrate exclusively on
internal content development and strategic partnerships.
APHP is now focused on partnering with
filmmakers, showrunners, content creators, and innovative technology partners to develop, package, finance, and produce compelling film
and television projects. The Company’s leadership, Board of Directors, and advisory team bring decades of experience across key
entertainment functions, including writing, producing, directing, casting, sales, and licensing, with long-standing relationships at major
studios and production companies. Although these relationships have yet to translate into direct business for APHP, the Company anticipates
leveraging these connections in its upcoming projects.
Strategic Focus: Mid-Budget Productions
APHP specializes in mid-budgeted productions
where the majority, if not all, of the production budget can be secured against the project’s intellectual property (“IP”),
projected and pre-sold licensing agreements, incentive programs, tax credits, and grants. The value of the IP, such as book rights, screenplays,
or scripts, can be significantly enhanced by the attachment of award-winning talent, seasoned producers, and skilled directors, making
it a critical asset for financial structuring.
By assembling robust production packages
that include proven creative elements and cost-efficient strategies, such as filming in incentive-friendly locations and building lean
budgets, APHP can mitigate financial risk, reduce its equity exposure, and attract third-party investment. These efforts are designed
to improve profitability and maximize investor confidence through the development of bankable content.
APHP’s strategic approach emphasizes
financial sophistication, creative excellence, and the use of forward-thinking technology. To date, APHP owns and has optioned
several IPs with the goal of co-producing and co-financing both feature films and limited series.
Understanding APHP’s Strategy Through the Filmmaking
Lifecycle
To better explain APHP’s business model, the filmmaking
process can be broken down into five key stages, each with distinct responsibilities and goals:
●
Development – Acquiring rights (e.g., books, plays), developing story ideas, and writing the screenplay. This stage includes securing financing.
●
Pre-Production – Finalizing the script, hiring cast and crew, scouting and securing locations, and designing sets.
●
Production – The actual filming process where raw footage is captured.
●
Post-Production – Editing the footage, adding visual effects, sound design, and finalizing the film.
●
Distribution – Marketing and distributing the finished project to theaters, streaming platforms, and other outlets.
APHP’s strategy is to participate meaningfully at each
of these stages, especially in development, financing, and packaging, to ensure that every project is positioned for both creative and
commercial success.
3
Our Strategy to Build Value
APHP’s business strategy centers
on acquiring or optioning intellectual properties, such as book rights, screenplays, and scripts, that have already undergone a meaningful
level of development investment. In many cases, these properties were advanced by their original creators or teams who, after making substantial
financial or creative commitments, chose to pause or abandon further development due to budgetary or strategic reasons.
By targeting projects at this stage,
APHP aims to acquire valuable entertainment assets at a reduced upfront cost. In exchange, we may offer the original team a share in future
revenues generated by the property. This approach enables us to:
●
Minimize initial capital expenditures;
●
Allocate more resources toward advancing the project through the filmmaking pipeline;
●
Benefit from the insights, creative contributions, and goodwill of the original development team; and
●
Significantly reduce financial and creative risk.
Our strategy is predicated on our management
team’s ability to identify projects with unrealized potential and execute on the next stages of development where previous
efforts may have stalled. This includes leveraging our experience, industry relationships, and financial acumen to transform dormant
or undervalued IP into market-ready content.
Value Creation Initiatives
Once acquired, we enhance the value of these properties through
a multi-pronged strategy that includes:
●
Engaging experienced Writers Guild of America (WGA) writers to further develop, polish, or rewrite the material;
●
Attaching high-quality talent—such as reputable producers, directors, and actors;
●
Assessing and securing international pre-sales and understanding global market value;
●
Establishing relationships with key financial institutions and banking partners;
●
Partnering with talent agencies and retaining top legal counsel;
●
Identifying strategic filming locations that offer robust tax incentives, rebates, or grants;
●
Creating comprehensive production budgets and tailored financing strategies;
●
Securing completion bonds to mitigate production risk; and
●
Developing professional production and marketing materials, such as look books, preliminary artwork, and scouting reports.
This methodical, value-driven approach allows APHP to position
each project for optimal creative execution, financial performance, and market success, ultimately maximizing returns for the Company
and its partners.
Organizational Structure
At present, the Company has no employees. We do, however, utilize
the services of consultants. The Company is managed by its officers. Bannor Michael MacGregor is the CEO, Jonathan Sanger is the President,
Michael Blanchard is the Secretary, and Daniel Hirsch is the Treasurer, all report to a Board of Directors. At present, only Bannor Michael
MacGregor is under a Consulting Agreement.
4
Our Offices
The Company maintains three virtual offices in New York, NY,
Raleigh, NC, and Los Angeles, CA.
Critical Accounting Policies and Estimates
Our management’s discussion and
analysis of our financial condition and results of operations are based on our financial statements, which have been prepared in accordance
with U.S. generally accepted accounting principles, or “GAAP.” The preparation of these financial statements requires us to
make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities
at the date of the financial statements, and the reported amounts of revenue and expenses during the reported period. In accordance with
GAAP, we base our estimates on historical experience and on various other assumptions that we believe are reasonable under the circumstances.
Actual results may differ from these estimates under different assumptions or conditions.
Our significant accounting policies
are fully described in Note 2 to our financial statements appearing elsewhere in this Quarterly Report, and we believe those accounting
policies are critical to the process of making significant judgments and estimates in the preparation of our financial statements.
Cybersecurity Update
APHP’s risk management program remains
unchanged; see “Item 8. Cybersecurity” in our Annual Report on Form 10-K for a full discussion of our risk management and
governance framework.
COVID-19 Update
To date, the COVID-19 pandemic has not
had a material impact on the Company, particularly due to our current lack of operations. The pandemic may, however, have an impact on
our ability to evaluate and acquire an operating entity through a reverse merger or otherwise.
Off-Balance Sheet Arrangements
None.
5
Results of Operations
Three Months Ended March 31, 2024 Compared to Three Months
Ended March 31. 2025
The following table summarizes our results of operations for
the three months ended March 31, 2025 and 2024:
Three Months Ended March 31,
2025
2024
Change $
Revenues
$ -
$ 23,003
$ (23,003 )
Cost of revenues
-
-
-
-
23,003
(23,003 )
Operating Expenses:
General and administrative
475,457
1,501,932
(1,026,475 )
Sales and marketing
461
13,975
(13,514 )
Total Operating Expenses
475,918
1,515,907
(1,039,989 )
Net operating income (loss)
(475,918 )
(1,492,904 )
1,016,986
Other Income (Expenses):
Interest income
-
102
(102 )
Interest expense
(12,919 )
(3,185 )
(9,734 )
Net Other Income (Expenses)
(12,919 )
(3,083 )
(9,836 )
Income (loss) before income taxes
(488,837 )
(1,495,987 )
1,007,150
Income taxes
-
-
-
Net income (loss)
$ (488,837 )
$ (1,495,987 )
$ 1,007,150
Revenues and Cost of Revenues
The Company had revenues totaling
$0 and $23,003 during the quarters ended March 31, 2025 and 2024, respectively. All of the 2024 revenues were from the BUFFALOED CAMA
General and Administrative Expenses
General and administrative expenses for the
three months ended March 31, 2025 were approximately $475,000 compared to approximately $1,502,000 for the three months ended March
31, 2024, a decrease of approximately $1,026,000. The 2024 period included $1,258,160 of stock option expense compared to $232,995
in the 2025 period, a change of approximately$1,025,000.
Sales and Marketing Expenses
Sales and marketing expenses for the three months
ended March 31, 2025 were approximately $0 compared to approximately $14,000 for the three months ended March 31, 2024, a decrease of approximately
$14,000.
Other Income (Expense)
Interest Income. Interest income
for the three months ended March 31, 2025 and 2024 was minimal and consisted of interest earned on invested cash balances.
Interest Expense. Interest expense
for the three months ended March 31, 2025 and 2024 was $12,919 and $3,185, respectively,
and was primarily related to our Economic Injury Disaster Loan (“EIDL ”), commercial line of credit and related party
working capital loans.
6
Liquidity and Capital Resources
We had an accumulated deficit of approximately
$7.8 million, incurred a net loss of approximately $489,000, and had cash outflows from operations of approximately $155,000 as of and
for the three months ended March 31, 2025. Further, we expect to continue to incur significant costs in the pursuit of our business plans.
We cannot assure you that our plans to raise capital or to complete our film development and production activities will be successful.
These factors, among others, raise substantial doubt about our ability to continue as a going concern.
Since our inception, we have incurred
significant operating losses. We expect to incur significant expenses and operating losses for the foreseeable future as we develop and
produce feature films. To date, we have funded our operations with proceeds from sales of Common Stock and borrowings from related parties
under promissory notes. As of March 31, 2025, our cash and cash equivalents were negligible and we were not able to meet our current obligations
as they became due and payable.
Operating Activities
During the three months ended March
31, 2025, operating activities consumed approximately $155,000 of cash. Accounts payable and accrued expenses increased by approximately
$88,000 during the quarter due to a lack of liquidity to meet current obligations as they became due and payable.
During the three months ended March 31, 2024, operating activities
used approximately $441,000 of cash, including providing a $220,000 of financing to a film production company and payments resulting in
a $42,000 reduction in accounts payable and accrued expenses.
Investing Activities
During the three months ended March
31, 2025 and 2024, investing activities included approximately $0 and $3,000 of costs related to development of the Company’s website.
Financing Activities
During the three months ended March
31, 2025, net cash provided by financing activities was $160,000 which included approximately $174,000 of related party borrowings net
of approximately $15,000 of debt repayments.
During the three months ended March
31, 2025, net cash provided by financing activities was approximately $265,000 which included approximately $250,000 of related party
borrowings and approximately $15,000 of proceeds from the sale of Common Stock.
Other Material Developments and Trends
Ongoing Concerns
We continue to face significant liquidity
challenges and have concluded that substantial doubt exists about our ability to continue as a going concern through the next 12 months.
We plan to address this by seeking additional funding sources like a short-term bridge loan, a medium-term credit-line, and a significant
longer-term financial raise and the Company has reduced operating costs, but there is no assurance we will succeed.
7
ITEM 3. QUANTITATIVE AND QUALITATIVE
DISCLOSURES ABOUT MARKET RISK
There have been no material changes
to our market risk during the first three months of 2025. For a discussion of our exposure
to market risk, please see Part II, Item 7A, “Quantitative and Qualitative Disclosures About Market Risk” of our 2024 Form
10-K.