Item 7. Management’s Discussion and Analysis
ITEM
7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Management’s
discussion and analysis of financial condition and results of operations
The
following discussion and analysis of our results of operations and financial condition should be read in conjunction with our financial
statements and the notes to those financial statements that are included elsewhere in this Form 10-K. Our discussion includes forward-looking
statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations, and intentions.
Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result
of a number of factors. See “Cautionary Note Regarding Forward-Looking Statements” at the beginning of this Form 10-K.
General
American
Picture House Corporation (“APHP”) is an entertainment company focused on the development, packaging, financing and production
of feature films and limited series. During 2025, we pivoted away from third-party consulting to concentrate on internally developed
projects and selective strategic partnerships. We generally pursue two complementary approaches to participating in projects: (i) structured
film finance and senior or priority recoupment positions, including senior secured production lending and first-priority receipt or recoupment
structures designed to prioritize return of capital; and (ii) building an owned or controlled content library over time by acquiring
or optioning intellectual properties and, where appropriate, obtaining negative ownership or other control rights in projects. These
structures and strategies are intended to reduce exposure relative to subordinated equity participation but do not eliminate risk, and
our financial results will depend on project performance, distribution outcomes, and the timing and amount of receipts.
We
seek to apply disciplined underwriting and structured deal terms to the independent film market, including through defined revenue waterfalls
and priority receipt positions where available. Our portfolio includes projects in various stages of release and post-production, and
our ability to generate revenues sufficient to achieve profitability depends on the successful commercial exploitation of our projects,
including the timing and amount of receipts under applicable distribution and revenue-sharing arrangements. From time to time, we may
issue equity or equity-linked instruments in connection with financings or as compensation for services, which may be dilutive to existing
stockholders.
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Our
ability to generate any revenue sufficient to achieve profitability will depend on the successful development, production, and distribution
of motion pictures. We reported net losses of $534,440 and $2.3 million for the years ended December 31, 2025 and 2024, respectively.
As of December 31, 2025, we had an accumulated deficit of approximately $7.8 million. We expect to continue to incur significant expenses
and may continue to incur operating losses until we generate sufficient revenues to support our operations. We expect that our expenses
and capital expenditures will increase substantially in connection with our ongoing activities including, but not limited to the following:
● Development
and production of current and future film properties;
● Potential
acquisition of additional intellectual property rights and/or acquisition of intellectual
property and production companies in the entertainment industry;
● Add
development and production personnel to support our film production activities; and
● Add
operational, legal, compliance, financial, investor relations, and management information
systems personnel to support our development and production and operations as a new public
company.
Liquidity
and Capital Resources
Over
the next twelve months management plans to use borrowings and the sale of Common Stock to mitigate the effects of cash flow deficits;
however, no assurance can be given that debt or equity financing, if and when required, will be available on commercially reasonable
terms.
In
addition, certain financings may include convertible or equity-linked features (including variable conversion pricing and share reservation
mechanics) that could result in significant dilution to existing stockholders and downward pressure on our stock price.
Subsequent
to year end, on January 20, 2026, the Company completed a convertible note financing with Labrys Fund II, L.P. for a cash purchase price
of $150,000, of which $114,000 was disbursed to the Company (net of placement agent fees, legal fees, and a repayment to the investor).
Recent
Developments (2025 and early 2026)
SSS
Entertainment Agreement / POSE option extension and BARRON’S COVE acquisition. On August 1, 2025, the Company
entered into an agreement with SSS Entertainment, LLC to extend to December 31, 2025 its option to acquire a 24% ownership interest in
POSE for $725,000 and to acquire all rights, title and interest in the feature film BARRON’S COVE and related secured assets.
As consideration, the Company issued 500,000 shares of its common stock, allocated equally between the option extension and asset acquisition.
The agreement also set forth an inter-party revenue collection and allocation structure for BARRON’S COVE and included a
potential revenue-to-equity conversion feature, in each case subject to the terms of the agreement. As described below, the parties amended
the revenue collection and allocation structure on December 29, 2025.
SSS
Entertainment amendment (Dec. 29, 2025). On December 29, 2025, the Company entered into Amendment No. 1 to its August 1, 2025 agreement
with SSS Entertainment, LLC, which (i) extended the Company’s option relating to POSE through March 31, 2026, and (ii) revised
the inter-party revenue collection and allocation structure for BARRON’S COVE by providing the Company a first-priority
right to receive Net Revenues until the Company has received $1,150,000, followed by an 85%/15% Net Revenue split to SSS and the Company,
respectively, until SSS has received the agreed recoupment amount, with all subsequent Net Revenues retained by the Company. The amendment
also acknowledges uncertainties associated with the bankruptcy proceedings involving Yale Entertainment LLC and the potential impact
on enforcement, priority, and timing of collections.
SSS
Entertainment multi-film arrangement / Board approval (Jan. 27 / Mar. 12, 2026). Effective as of January 27, 2026, the Company and
SSS Entertainment, LLC entered into a Multi-Film Investment and Compensation Agreement that revised the parties’ commercial arrangement
with respect to POSE , contemplated Company funding relating to MOTION , and contemplated a potential additional investment
in an untitled SSS-produced motion picture, in each case subject to the terms of the agreement and applicable approvals. Under that agreement,
the parties converted the prior POSE option-based payment structure into a fixed payment structure consisting of a $175,000 partial
payment and a $575,000 remaining payable due on or before January 31, 2027; contemplated a $500,000 funding amount relating to MOTION
in exchange for an assigned economic interest; and contemplated a $200,000 investment in an untitled SSS-produced picture, subject to
mutually agreed definitive documentation. The agreement also contemplated certain equity-based consideration and incentive arrangements,
including credit-based share incentives and an option grant under the Company’s equity incentive plan, each subject to applicable
approvals and the terms of the agreement. On March 12, 2026, the Board of Directors approved the Company’s entry into the Multi-Film
Investment and Compensation Agreement and ratified Amendment No. 1 effective December 29, 2025. See Note 13 - Subsequent Events.
Leadership
updates. On August 30, 2025, Jonathan Sanger resigned as President. On September 16, 2025, Donald J. Harris resigned from the Board
of Directors.
Equity
Line of Credit. On September 12, 2025, we entered into an Equity Line of Credit (“ELOC”) with RH2 Equity Partners, L.P.,
and a related Registration Rights Agreement. Under the ELOC, we may, at our election and subject to specified conditions, sell newly
issued shares of our common stock to the investor over a 24-month period in an amount up to the lesser of $100 million or the “Maximum
Common Stock Issuance” (as defined in the ELOC). As of December 31, 2025, we had not sold any shares under the ELOC and had not
received proceeds.
Labrys
Fund II promissory note. On September 22, 2025, the Company issued an unsecured promissory note to Labrys Fund II, L.P. with an original
principal amount of $115,000 and a twelve-month maturity. The note includes customary covenants and events of default and provides for
amortization beginning March 23, 2026, subject to the note’s terms. Subsequent to year end, the Company completed an additional financing with Labrys Fund II, L.P. on January 20, 2026;
see Note 13 - Subsequent Events. A related Current Report on Form 8-K had not been filed as of the date of this Annual Report and is being
filed separately.
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Components
of Our Results of Operations
Revenue
The
Company’s revenue comes from contracts with customers for consulting services and from the licensing and distribution of film and
other entertainment rights. The Company accounts for a contract with a customer when there is an enforceable contract between the Company
and the customer, the rights of the party are identified, the contract has economic substance, and collectability of the contract is
considered probable.
Cost
of Revenues
Cost
of revenues includes only those costs directly related to the services being rendered. A majority of the consulting services were performed
by management and members of the Board of Directors with no separate compensation due or payable to these individuals.
Operating
Expenses
General
and Administrative Expenses
General
and administrative expenses consist primarily of salaries and personnel-related costs, including stock-based compensation, for our executives
and other administrative functions. General and administrative expenses include legal fees, accounting, auditing, consulting, and tax
services; insurance costs; investor relations and transfer agent fees; travel expenses; and facility costs.
We
anticipate that our general and administrative expenses will increase in the future as we increase our headcount to support our continued
research activities and development of our projects. We also anticipate that we will incur increased accounting, audit, legal, regulatory,
compliance, director and officer insurance, and investor and public relations expenses associated with operating as a public company.
Other
Income (Expense)
Interest
Income . Interest income consists of interest earned on our cash balances.
Interest
Expense . Interest expenses consist of interest on the Company’s Economic Injury Disaster Loan (“EIDL ”);
credit cards, and related party debt.
Income
Taxes
Since
our inception, we have not recorded any income tax benefits for the net losses we have incurred or for the research and development tax
credits earned in each year and interim period, as we believe, based upon the weight of available evidence, that it is more likely than
not that all of our net operating loss carry forwards and tax credit carryforwards will not be realized.
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Results
of Operations
Year
Ended December 31, 2025 Compared to Year Ended December 31, 2024
The
following table summarizes our results of operations for the years ended December 31, 2025 and 2024:
Years Ended December 31,
2025
2024
Change $
Revenues
$ 853,017
$ 52,677
$ 800,340
Cost of revenues
-
-
-
853,017
52,677
800,340
Operating Expenses:
General and administrative
1,403,010
2,252,130
(849,120 )
Research and development
-
703
(703 )
Sales and marketing
10,576
25,947
(15,371 )
Total Operating Expenses
1,413,586
2,278,780
(865,194 )
Net Operating Loss
(560,569 )
(2,226,103 )
1,665,534
Other Income (Expenses):
Interest income
97,027
1,974
95,053
Interest expense
(70,898 )
(46,129 )
(24,769 )
Net Other Income (Expenses)
26,129
(44,155 )
70,284
Loss before income taxes
(534,440 )
(2,270,258 )
1,735,818
Income taxes
-
-
-
Net loss
$ (534,440 )
$ (2,270,258 )
$ 1,735,818
The
year-over-year change in results also reflects the Company’s 2025 full write-off of its PNP Movie, LLC loan receivable as an impairment
loss.
Revenues
During 2025, the Company’s revenues were derived from amounts collected on receivables related to loans and
other project-level financing provided in connection with the production of the feature film BARRON’S COVE .
See Note 2, “Accounts receivable,” for discussion of the year-end $1,150,000 BARRON’S COVE -related priority receivable
arising from the Company’s contractual revenue collection rights under Amendment No. 1 dated December 29, 2025. During the year
ended December 31, 2024, the Company reported revenues of approximately $53,000 from the licensed film BUFFALOED .
General
and Administrative Expenses
General
and administrative expenses for the year ended December 31, 2025, were approximately $1,403,000 compared to approximately $2,252,000
for the year ended December 31, 2024, a decrease of approximately $849,000. The decrease was primarily attributable to the Company recording
approximately $379,000 of stock option expense in 2025 as compared to $1,258,000 in 2024. We expect to see general and administrative
expenses to increase as we grow our operations in future periods.
Other
Income (Expense)
Interest
Income. Interest income for the years ended December 31, 2025 and 2024 was approximately $97,000 and $2,000, respectively. The 2025
period is primarily due to interest earned on the loan agreement with Barron’s Cove Movie, LLC.
Interest
Expense. Interest expense for the years ended December 31, 2025 and 2024 was approximately $71,000 and $46,000, respectively.
Liquidity
and Capital Resources
As
indicated in the accompanying financial statements, we had an accumulated deficit of approximately $7.8 million, incurred a net loss
of approximately $534,000 and cash outflow from operations of approximately $406,000 as of and for the year ended December 31, 2025.
Further, we expect to continue to incur significant costs in the pursuit of our business plans. We cannot assure you that our plans to
raise capital or to complete our film development and production activities and commercially release our products will be successful.
These factors, among others, raise substantial doubt about our ability to continue as a going concern.
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In
addition, on December 31, 2025, the Company’s Chief Executive Officer delivered a letter confirming a cash salary waiver (effective
January 1, 2025 through March 31, 2026) and a temporary standstill on transfers or conversions of his preferred shares during the same
period.
Since
inception, we have incurred operating losses and expect to continue to incur expenses as we pursue our business plan, including development,
packaging, financing, production, distribution, and commercialization of our film and content portfolio, and as we operate as a public
reporting company. To date, we have funded operations primarily through equity issuances and debt financings (including related party
borrowings). Our ability to improve operating results depends on the successful commercial exploitation of our projects, including the
timing and amount of receipts under applicable distribution and revenue-sharing arrangements, and there can be no assurance that additional
capital will be available on acceptable terms, or at all. As of December 31, 2025, we had cash and cash equivalents of $124.
Operating
Activities
During
the year ended December 31, 2025, operating activities used approximately $405,000 of cash, primarily resulting from our net loss of
approximately $534,000, partially offset by non-cash.
During
the year ended December 31, 2024, operating activities used approximately $805,000 of cash, primarily resulting from our net loss of
approximately $2.3 million, partially offset by non-cash charges of approximately $1.4 million.
Investing
Activities
During
the years ended December 31, 2025 and 2024, net cash used by financing activities was approximately $0 and $22,000, respectively comprised
of investment in intangible assets.
Financing
Activities
During
the year ended December 31, 2025, net cash provided by financing activities was approximately $406,000, consisting primarily of $115,000
of proceeds from issuance of note payable, $381,822 of proceeds from debt borrowings - related parties, $(92,234) of repayments of debt
borrowings - related parties, and $1,050 of proceeds from a commercial line of credit.
During
the year ended December 31, 2024, net cash provided by financing activities was approximately $623,000, consisting primarily of $387,931
of proceeds from debt borrowings - related parties, $(30,310) of repayments of debt borrowings - related parties, $142,600 of proceeds
from a commercial line of credit, $(45,745) of repayments on the commercial line of credit, and $169,000 of proceeds from the sale of
common stock.
Funding
Requirements
We expect our expenses to increase substantially in connection with our ongoing film development and production activities.
In addition, as a public reporting company, we expect to continue to incur increased reporting, compliance, legal, accounting and other
administrative costs.
Until
such time, if ever, as we can generate substantial product revenue, we expect to finance our operations through a combination of equity
offerings and debt financings. To the extent that we raise additional capital through the sale of equity or convertible debt securities,
the ownership interests of our existing stockholders will be diluted, and the terms of these securities may include liquidation or other
preferences that adversely affect the rights of such stockholders. Debt financing and preferred equity financing, if available, may involve
agreements that include covenants limiting or restricting our ability to take specific actions, such as incurring additional debt, making
acquisitions or capital expenditures, or declaring dividends.
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Critical
Accounting Policies and Significant Judgments and Estimates
Our
financial statements are prepared in accordance with generally accepted accounting principles in the United States. The preparation of
our financial statements and related disclosures requires us to make estimates and judgments that affect the reported amounts of assets,
liabilities, costs and expenses, and the disclosure of contingent assets and liabilities in our financial statements. We base our estimates
on historical experience, known trends and events, and various other factors that we believe are reasonable under the circumstances,
the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent
from other sources. We evaluate our estimates and assumptions on an ongoing basis. Our actual results may differ from these estimates
under different assumptions or conditions.
While
our significant accounting policies are described in more detail in Note 2 to our financial statements, we believe that the following
accounting policies are those most critical to the judgments and estimates used in the preparation of our financial statements.
Use
of Estimates
The
preparation of the financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect
the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the dates of the financial
statements, and the reported amounts of expenses during the reporting periods. Actual results could differ from those estimates. As applicable
to these financial statements, the most significant estimates and assumptions include (i) determining the need for an allowance for doubtful
accounts (ii) impairment of long-lived assets; (iii) deferred income taxes and (iv) measurement of the fair value of equity awards.
Off-Balance
Sheet Arrangements
During
the periods presented, we did not have and we do not currently have any significant off-balance sheet arrangements, as defined in the
rules and regulations of the SEC.
ITEM
7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Not
applicable.
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