Item 1. Business
ITEM
1. BUSINESS
OVERVIEW
Acorn
Energy, Inc. and its subsidiaries, OmniMetrix, LLC and OMX Holdings, Inc. (collectively, “Acorn” or “the Company”)
is a holding company focused on technology driven solutions for energy infrastructure asset management. We provide the following
services and products through our OmniMetrix, LLC (“OmniMetrix”) subsidiary:
●
Power
Generation (“PG”) monitoring. OmniMetrix’s PG activities provide wireless remote monitoring and control
systems and services for critical assets as well as Internet of Things applications. This includes our AIRGuard product, which
remotely monitors and controls air compressors. In 2020, we expanded our product offering to our generator dealers with
the introduction of an Annunciator. The annunciator is typically sold with a new commercial or industrial generator and indicates
the current status of that generator. In many instances having a generator annunciator onsite is mandated by law.
●
Cathodic
Protection (“CP”) monitoring. OmniMetrix’s CP activities provide for remote monitoring of cathodic protection
systems on gas pipelines for gas utilities and pipeline companies.
During
2020, each of our PG and CP activities represented a reportable segment.
We
continually evaluate opportunities related to our activities, and our goal is to maximize shareholder value and position our holdings
for a strategic event, which may include co-investment by one or more third parties and/or a synergistic acquisition of another
company.
FINANCIAL
RESULTS BY COMPANY
The
following tables show, for the periods indicated, the financial results (dollar amounts in thousands) attributable to each of
our consolidated companies.
Year ended December 31, 2020
OmniMetrix
Acorn
Total
Continuing
Operations
Revenues
$ 5,922
$ —
$ 5,922
Cost of sales
1,791
—
1,791
Gross profit
4,131
—
4,131
Gross profit margin
70 %
70 %
R&D expenses
619
—
619
Selling, general and administrative expenses
2,932
890
3,822
Operating income (loss)
$ 580
$ (890 )
$ (310 )
Year ended December 31, 2019
OmniMetrix
Acorn
Total
Continuing
Operations
Revenues
$ 5,490
$ —
$ 5,490
Cost of sales
1,900
—
1,900
Gross profit
3,590
—
3,590
Gross profit margin
65 %
65 %
R&D expenses
559
—
559
Selling, general and administrative expenses
2,854
876
3,730
Operating income (loss)
$ 177
$ (876 )
$ (699 )
3
OMNIMETRIX
– POWER GENERATION MONITORING AND CONTROL AND CATHODIC PROTECTION MONITORING AND CONTROL
OmniMetrix,
LLC is a Georgia limited liability company based in Buford, Georgia that develops and markets wireless remote monitoring and control
systems and services for critical assets (including stand-by power generators, pumps, pumpjacks, light towers, turbines, compressors
and other industrial equipment) and multiple markets in the Internet of Things (“IoT”) ecosystem, as well as cathodic
protection for the pipeline industry (gas utilities and pipeline companies). Acorn owned 80% of OmniMetrix until July 1, 2019
when it purchased an additional 19% of OmniMetrix from a former Acorn director, which brought its ownership interest to 99%, with
the remaining 1% owned by OmniMetrix’s former CEO.
Following
the emergence of machine-to-machine (“M2M”) and IoT applications whereby companies aggregate multiple sensors and
monitors into a simplified dashboard for customers, OmniMetrix believes it plays a key role in this economic ecosystem. In addition,
OmniMetrix continues to see a rapidly growing need for backup power infrastructure to secure critical military, government, and
private sector assets against emergency events including terrorist attacks, natural disasters, and cybersecurity threats. As residential
and industrial standby generators, turbines, compressors, pumps, pumpjacks, light towers and other industrial equipment are part
of the critical infrastructure increasingly becoming monitored in IoT applications, and given that OmniMetrix monitors all major
brands of critical equipment and continues to invest in research and development in response to customer and potential customer
feedback, OmniMetrix believes it is well-positioned as a competitive participant in this market to continue to grow its customer
base and expand its product offerings.
Products
& Services
In
the PG segment, OmniMetrix sells a line of devices and services built on its baseline TrueGuard wireless remote monitor. This
device is broadly applicable across all brands and models of emergency power generators and industrial engine applications. The
TrueGuard product family connects directly to the engine’s control panel, and captures all data flowing through the control
panel. As a result, the product provides the ability to identify whether an emergency generator is capable of operating as expected.
OmniMetrix alsosells its AIRGuard product which remotely monitors and controls industrial air compressors. In 2020, OmniMetrix
expanded its product offering to its generator dealers with the introduction of an Annunciator. The annunciator is typically sold
with a new commercial or industrial generator and indicates the current status of that generator. In many instances having a generator
annunciator onsite is mandated by law.
In
the CP segment, OmniMetrix offers two primary product lines: the Hero Rectifier Monitor and the Patriot Test Station Monitor.
Both of these products are used to monitor cathodic protection systems, a process which reduces rust and corrosion on the steel
pipes used to transport natural gas. As the name suggests, the Hero Rectifier Monitor product monitors the operation of the rectifiers,
which are a critical component in the effort to prevent corrosion and are also the most common point of failure in the pipeline
system. The Patriot Test Station Monitor is also used to provide data points along the pipeline segment powered by the rectifier.
Customers
and Markets
At
its core, the OmniMetrix PG monitors (Trueguard PRO and Truegard 2) can remotely monitor and control a variety of industrial engine
applications, including engines, standby generators, air and gas compressors, fire pumps, batteries, turbines, pumps and other
equipment. Early in the company’s history, a strategic decision was made to focus primarily on the standby power generation
market. In the past several years, the company has expanded its focus to add several additional applications where it sees demand.
Standby generator monitoring is part of the IoT ecosystem, whereby multiple sensing and monitoring devices are aggregated into
one simple dashboard for customers.
As
OmniMetrix can monitor and control all major brands of standby generators, it is well-positioned to compete in this market.
In
the first stages of OmniMetrix’s PG product and market development, relatively unsophisticated generator controls and early
generation cellular and satellite communication processes limited the applications to alarm delivery. Customers were notified
that some event had taken place after the fact. There was no diagnostic data opportunity, but service organizations could, at
best, practice a proactive service approach.
4
With
the advent of second-generation cellular systems and newer, computerized engine controls, OmniMetrix migrated to a design point
of collecting large amounts of performance data from the remote machinery, allowing service organizations to perform diagnostics
on remote equipment before dispatching service. This was the beginning of the OmniMetrix SmartService Program. It allowed
the service organization to put the right person in the right truck with the right parts to effect a one-trip or a zero-trip solution.
At this phase, service organizations could be efficient, as well as proactive, in their operations. They could also manage more
customers by using remote monitoring. Customers have provided OmniMetrix feedback telling how customer service teams are able
to work “smarter” and more efficiently by going directly to sites with problems, thus increasing the value of their
businesses.
OmniMetrix
is now focused on expanding its product offerings while it also continues to execute in its third phase of evolution, maturing
the high-performance data collection design point into the first provider offering of automated prognostic solutions. As most
generator failures are the result of consumables, and as those consumables can be monitored, the consumption trends can be extrapolated
into predictions of the most common failure modes.
OmniMetrix’s
PG monitors have been installed on commercial, industrial and residential generators from original equipment manufacturers (“OEMs”)
such as Caterpillar, Kohler, Generac, Cummins, MTU Energy and other generator manufacturers. OmniMetrix provides dual value propositions
to the generator service organizations as well as to the machine owner. The dealers benefit from the receipt of performance data
and status conditions from the generators they service for their customers, which allows the dealer service organization to be
proactive in their delivery of service to their customers, as well as to implement the OmniMetrix SmartService approach
to analyzing the remote machines before dispatching a service truck. Since the majority of service and warranty costs are incurred
from service people driving trucks, preemptive analysis of customer site conditions prior to dispatch can reduce their labor cost.
From the machine owner’s perspective, the OmniMetrix product provides a powerful tool to be used in their constant effort
to avoid failures that come from consumables such as batteries and fuel. With proper monitoring, the large majority of machine
failures can be avoided completely. This migration from failure reporting to failure prevention is fundamental to the OmniMetrix
focus and is the result of a strong data collection and analysis design point. We believe that this transition to prognostics
sets OmniMetrix apart from its competitors, many of whom are still in the failure reporting phase of application development.
OmniMetrix has shifted its primary focus to the commercial and industrial segments from residential due to the ability to customize
our products to the customers’ specifications. We have also increased our marketing efforts to end-users in an effort
to increase demand for our services. These efforts have proven to be successful, and OmniMetrix continues to execute on that strategy.
Competition
OmniMetrix
is a vertical market company, deeply focused on providing an excellent customer experience and product and service designs for
a complete end-to-end program for its customers. Having been the first provider of wireless remote monitoring systems for standby
generators and pipeline corrosion programs, the company has had the opportunity to mature its offering to a level not offered
by others who might like to compete in these two segments. This long experience working with key brand project partners over the
years has resulted in product offerings that are competitive.
There
are two types of competitors in the PG marketplace:
(1)
Independent
monitoring organizations (such as OmniMetrix) that produce the monitoring systems, but not the equipment being monitored.
Among these are companies such as Ayantra, FleetZOOM, Gen-Tracker, and PowerTelematics. The other competitors operate in the
reactive “failure notification” mode described in the early stages of the OmniMetrix business model. In the past,
those competitors positioned themselves at a lower-performance, lower-price quadrant of the market.
(2)
OEMs
such as generator manufacturers or generator controls manufacturers that offer customer connectivity to their machinery. They
offer a current generation connectivity replacing telephone dial-up modems that had been used in the past. Their offerings
are limited to their own brands, so they do not fit into a broad application such as does the OmniMetrix SmartService,
supporting service organizations that service all brands. They are also generally designed for the machine owners’
use, in a reactive application.
5
We
believe OmniMetrix has a well-established and well-defended position in the high-performance PG monitoring segment, due to its
long history and numerous industry partner projects. While the execution of our aggressive sales strategy was interrupted by the
impact of COVID-19, the company has recently resumed an aggressive sales effort into the market segment requiring less technology
and lower price (including the extremely large residential generator market) as well as developing more sophisticated, diagnostic
products and custom solutions for commercial and industrial clientele.
Within
the CP marketplace, there are no OEM competitors, but there are several independent monitoring companies similar to OmniMetrix
such as Abriox, Elecsys, and American Innovations. We believe that OmniMetrix systems provide greater functionality than these
competitors, though those competitors are much larger and have greater resources, potentially enabling better channel penetration
than OmniMetrix can accomplish.
Intellectual
Property
OmniMetrix
has always focused on being the technology leader in its markets, and as a result has created many “industry firsts”.
Initially, the company only pursued patents on the most valuable processes and systems and otherwise made public disclosure of
many processes to prevent others from making later patent claims on those items. Nonetheless, OmniMetrix has five issued patents.
Furthermore, the company has agreements with its employees and consultants which establish certain non-disclosure and, in some
cases, non-compete, requirements. OmniMetrix continually evaluates whether and how to best protect its intellectual property,
but there can be no assurance that its efforts will be successful in all cases.
Facilities
OmniMetrix’s
activities are currently conducted in approximately 21,000 square feet of office and production space in the Hamilton Mill Business
Park located in Buford, Georgia under a lease that has been extended from its original expiration date of April 30, 2020 to September
30, 2025. OmniMetrix is currently utilizing only a portion of these leased facilities and expects to grow into a portion of the
currently unused space and potentially sublease several available executive office spaces.
BACKLOG
As
of December 31, 2020, OmniMetrix had a backlog of approximately $4.5 million, primarily comprised of deferred revenue, of which
approximately $3.2 million is expected to be recognized as revenue in 2021.
RESEARCH
AND DEVELOPMENT EXPENSE, NET
Research
and development expense recorded for the years ended December 31, 2020 and 2019 for our OmniMetrix subsidiary in continuing operations
is as follows (amounts in thousands of U.S. dollars):
Years ended
December 31,
2020
2019
OmniMetrix
$ 619
$ 559
EMPLOYEES
At
December 31, 2020, we employed a total of 23 employees – all of which were full-time employees employed by OmniMetrix in
the U.S. Our CEO, who also serves as acting CEO of OmniMetrix, and CFO, who also serves as COO of OmniMetrix, are hired as consultants
to us.
6
Ten
of OmniMetrix’s 23 employees are engaged in production, engineering and technical support, eight in marketing and sales
and five in finance and IT. We consider our relationship with our employees to be satisfactory. We have no collective bargaining
agreements with any of our employees.
ADDITIONAL
FINANCIAL INFORMATION
For
additional financial information regarding our operating segments, foreign and domestic operations and sales, see “Item
7. Management’s Discussion and Analysis of Financial Condition and Results of Operations” and Note 11 to our Consolidated
Financial Statements included in this Annual Report.
AVAILABLE
INFORMATION
We
file annual, quarterly and current reports, proxy statements and other information with the Securities and Exchange Commission
(the “SEC”). These filings are available to the public over the internet at the SEC’s website at http://www.sec.gov.
You may also read and copy any document we file at the SEC’s public reference room located at 100 F Street, NE, Washington,
DC 20549. Please call the SEC at 1-800-SEC-0330 for further information on the public reference room.
Our
website can be found at http://www.acornenergy.com. We make available free of charge on or through our website, access to our
annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports as soon
as reasonably practicable after such material is electronically filed, or furnished, to the SEC. Our website also includes our
Code of Business Conduct and Ethics, and our Board of Directors’ Committee Charter for the Audit Committee.
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