Item 1. Business
ITEM 1. BUSINESS.
Our Company
We were originally incorporated under the name “ESGEN Acquisition
Corp.” as a blank check company incorporated as a Cayman Islands exempted company and formed for the purpose of effecting a merger,
share exchange, asset acquisition, share purchase, reorganization, or similar business combination with one or more businesses, which
we refer to throughout this Report as our initial business combination. As discussed in this Item 1 to this Annual Report on Form 10-K
(this “Report”), we completed our initial business combination with Sunergy Renewables, LLC, a Nevada limited liability company,
on March 13, 2024, and changed our name to “Zeo Energy Corp.”
Mission
Our company and personnel are passionate about delivering cost savings
and increased independence and reliability to energy consumers. Our mission is to expedite the country’s transition to renewable
energy by offering our customers an affordable and sustainable means of achieving energy independence.
Business Overview
Zeo is a vertically integrated provider of residential solar energy
systems, other energy efficient equipment and related services currently serving customers in Florida, Texas, Arkansas and Missouri.
Sunergy was created through the contribution of Sunergy Solar and Sun
First Energy to Zeo (the “ Contribution ”) on October 1, 2021. Sunergy Solar, formed in 2005, and initially focused
on providing heating, ventilation and air conditioning products and services in Florida, later expanded into installing residential solar
energy systems sold directly by the company and third-party sales dealerships. Sun First Energy was established in 2019, and, from its
formation to the date of the Contribution, it sold residential solar energy systems in Florida that were installed by other companies.
Prior to the Contribution, Sunergy Solar and Sun First Energy had collaborated on residential solar energy system installations and shared
a commitment to quality, integrity and customer satisfaction. The Contribution established a vertically integrated company offering solutions
that included sale, provision, installation, operation and maintenance of residential solar energy systems and other energy efficient
equipment of services. Many of our solar energy system customers also purchase other energy efficiency-related equipment or services or
roofing services from us.
Since the Contribution, Zeo has expanded operations by increasing the
number of installations, sales, and administration personnel from approximately 180 as of the Contribution to approximately 288
as of December 31, 2023. In January 2022, we began selling and installing residential solar energy systems and other energy efficiency-related
equipment in Texas, in January 2023, we expanded into Arkansas, and, in September 2023, we entered Missouri.
Products and Services
Residential Solar Energy Systems
Zeo’s primary business activity is selling and installing residential
solar energy systems that homeowners use to supplement the amount of usable electricity required to power their homes. We currently operate
in Florida, Texas, Arkansas and Missouri, and have experienced rapid growth in our business since 2020.
Other Energy Efficient Equipment and Services
In 2023, approximately 23% of our customers purchased one or more insulation
services, such as adding insulation to a home’s attic or walls. In 2023, in approximately 53% of our sales our customers purchased
adders that consisted of equipment designed to increase energy efficiency, including items such as hybrid electric water heaters or swimming
pool pumps. During 2023, 1% of our customers purchased battery-based energy storage systems. These battery-based energy storage systems
store energy generated from their residential solar energy systems to be used when the system generates less usable electricity
than the home requires (such as at night or on cloudy days).
Roofing Services
We install roofs in Florida, where our subsidiary, Sunergy Roofing
& Construction, Inc., is a licensed roofing contractor. In Texas and Arkansas, for some solar energy system customers that need roofing
services, we contract with roofing companies for the services. We plan to continue growing our roofing operations, as we believe our roofing
services complement our residential solar energy systems and for some customers helps to expedite solar system installations.
Subcontractors
We use subcontractors to install some of our residential solar energy
systems at times when we do not have a sufficient number of our own installation teams to timely complete the project. We also use subcontractors
to provide all of our insulation services and to install some of the roofing services and energy efficient equipment such as hybrid electric
water heaters and pool pumps which we sell. Our subcontractor fees for residential solar energy system installations are typically based
on total wattage installed, and our arrangements with installation subcontractors allow either party to terminate the agreement for convenience.
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Marketing and Sales
We market our products and services to potential customers directly
through in-home visits carried out by our internal sales agents and indirectly through external sales dealers. In the case of
leases, a customer is approached by and communicates with the same sales personnel as if the customer were purchasing a system directly
from Zeo. We also engage in digital marketing efforts on our own or through third-party marketing specialists, including search engine
optimization and social media communications to strengthen our online marketing presence. Our code of conduct applies to our employees,
independent contractors and dealers, and it requires adherence to high ethical standards when carrying out business activities.
Internal Direct Sales Force
We have established an internal team of sales agents that markets and
sells directly to customers through door-to-door sales approaches. As of December 31, 2023 this team included approximately 270 sales
agents, reflecting an approximately 100% agent increase from December 31, 2022. Our sales agents are engaged through full-time contracts
lasting from April through August, which is our primary selling season. Sales made through our internal sales team have lower customer
acquisition costs than sales sourced through our external dealers. In 2023, approximately 50% of the total systems we installed were sold
through our internal sales team.
Sales Through External Dealers
We also install systems sold by external sales dealers that act as
our sales representatives with potential customers. The number of dealers that have entered into a current arrangement to sell our solar
panel systems was approximately 30 as of December 31, 2023 compared to approximately 20 as of December 31, 2022. The percentage of sales
that originate with our external dealers increases during the fall and winter months when our internal sales efforts are diminished. We
provide field support and training to these dealers on our sales offerings, sales processes and other business processes, including our
software sales platform.
Upon our selection of and engagement with a dealer, the dealer executes
our dealer agreement. The majority of our dealer agreements require the dealers to exclusively represent our business with respect to
the particular products or services we sell. Dealers have the option of choosing to execute a contract that does not require this exclusivity,
and some select this option. Our dealer contracts are terminable for convenience by either party. For each residential solar energy system
that we install for a customer that was sold by a dealer, after we receive payment, we compensate the dealer with a commission based on
the number of watts of solar panels installed.
We recruit and select dealers based on their experience in the market,
ability to produce sales and general reputation for ethical behavior within the industry. As part of our dealer contract, we require our
dealers to agree in writing to comply with our code of conduct when carrying out their marketing and other activities.
Customer and Leasing Agreements
A homeowner becomes our customer typically by signing a contract with
us to purchase and receive installation of a solar energy system. We have also began to install solar energy systems that are leased by
the customer under an agreement between the customer and a third-party leasing company under which the leasing company will own and lease
to a customer a solar energy system. A customer that chooses our products and services typically signs the contract after meeting with
one of our sales agents or dealers in the customer’s home and receiving a preliminary system design for their home and pricing for
the system. Whether the customer determines to purchase or lease the solar energy system, the sales agent or dealer determines the pricing
to be offered to the customer based on product and services price information stored in our sales software for the system components included
in a customer’s proposed system. After the customer signs the contract, we schedule and conduct a site survey. If during the site
survey we discover property code compliance or other complications with the planned design and installation, we may issue a change order;
if required changes represent additional costs to us or the customer, the party that would be responsible for those costs may choose to
cancel the contract. After the site survey, we prepare formal design and engineering documents and apply for applicable permits from local
government authorities. After required permits are obtained, we schedule and install the solar energy system and any other equipment purchased
on the customer’s home.
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Purchase Contract Warranties . As the owner of the residential
solar energy system under the purchase and installation agreement, customers receive a manufacturer’s limited warranty for system
components. For the principal components of solar panels, inverter, and racking, the manufacturer’s limited warranty typically lasts
25 years. Manufacturers control whether the warranty periods they offer will change for equipment purchased in the future. Though we are
not responsible for a manufacturer’s compliance with warranty obligations, we assist customers in contacting the manufacturer if
a warranty issue arises. We provide customers at least a ten-year limited warranty for our installation work and at least a
five-year limited warranty against roof penetrations. In most of our purchase and installation agreements that we used prior to 2023,
we provided a 25-year limited warranty for installation work and against roof penetrations.
Purchase Contracts and Financed Sales . For the period from January
1, 2023 through December 31, 2023, the large majority of our customers (at least 90%) who purchased residential solar energy systems from
us entered into a loan arrangement with a third party to finance the purchase over an extended period of time. The loan agreement between
the customer and the third-party lender typically has a repayment term of between 7 and 25 years and requires the customer to pay either
a minimal or no down payment. The lender pays us our portion of the purchase payment after completion of system installation.
Purchase Contracts and Cash Sales . For the period from January
1, 2023 through December 31, 2023, a small minority of our customers (less than 3%) have paid us in cash for the purchase of residential
solar energy systems. For those sales, our purchase contract requires the customer to pay 25% of the purchase price upon execution of
the purchase agreement, 50% when we begin installation, and the final 25% on the last day of installation. Installation is usually commenced
and completed either in a single day or within several days.
System Leases . In December 2022, we launched a program
offering customers the option of leasing our solar energy systems from a third-party leasing company. The customer agrees to pay the leasing
company a predetermined monthly fee for the electricity produced by the residential solar energy system. Though we have plans to increase
the number of leased systems we install, as of December 31, 2023, 8% of the systems we have installed in 2023 are leased by the customer,
though we expect that percentage to increase in 2024. The lease term between the leasing company and the customer is 25 years. The customer
agrees to pay the leasing company a predetermined monthly fee for the electricity produced by the solar energy system. The monthly fee
generally increases annually over the lease term at a predetermined rate, and the customer has the option to renew the lease for five
to ten years. The potential advantage to the customer of a lease agreement is that a third-party owner of the residential solar energy
system may take more advantage of available government tax incentives for solar energy production, which may allow them to lease the system
to the customer at monthly rates that are lower for the customer than if the customer were financing its own purchase of the system. We
installed the first leased solar energy system in April 2023 and, as of December 31, 2023, we have installed approximately 460 leased
solar energy systems. In the lease model offered to our customers, the third-party leasing company contracts with the homeowner customer
to install a solar energy system owned by the leasing company and leased to the customer. The leasing company contracts with Zeo to purchase
system equipment and install the solar energy system and to maintain and service the system on the leasing company’s behalf during
the life of the lease.
As of the date of this filing, Zeo’s customers have solely entered
into leasing agreements with third-party leasing companies established and managed by White Horse Energy, LC (“ White Horse
Energy ”), a holding company of which Mr. Bridgewater, Zeo’s Chairman, Chief Executive Officer and Chief Financial
Officer is the owner and manager. Subject to investor and customer demand, White Horse Energy intends to attract more investors to form
third-party leasing companies. No assurance can be given that White Horse Energy will be able to do so or that arrangements can be made
with other funds to act as lessors of Zeo’s solar energy systems in the future. Zeo is exploring leasing arrangements with other
third parties with an objective of offering customers a choice of purchase or lease options.
Supply
The main components of our residential solar energy systems are solar
panels, inverters and racking systems. Common related components or systems that we may additionally supply are battery-based energy storage
systems, insulation, hybrid electric water heaters, swimming pool pumps and roofing. All of the products that we install are manufactured
by third parties. We select products and system components, suppliers and distributors based on cost, reliability, warranty coverage,
performance characteristics and ease of installation, among other factors.
While we procure products and components from multiple suppliers and
distributors to reduce the likelihood that we experience an inability to procure those products and components, the primary supplier from
which we purchase the equipment that we install is Greentech. Greentech also provides us inventory management services by holding equipment
in its inventory until it delivers directly to the customer site for installation. We purchase from Greentech through a credit agreement
under which Greentech extends us credit for purchases, and we are obligated to make payments by the 15th day of the month following each
purchase. A purchase discount is available for early cash payment, and a service charge of 1.5% per month can be assessed for payments
made more than 30 days after the invoice date. Our agreement with Greentech does not require either party to continue to conduct new business
with the other party. During 2023, we purchased approximately 98% of the equipment that we installed through Greentech. We believe our
relationship with Greentech, and the volume of business we do through them, has established us as a preferred customer and enables us
to procure components at attractive terms. If our relationship with Greentech were to be terminated, there are other distributors of the
same or similar equipment, and we believe we could readily obtain supplies from those other distributors, though they may take some time
to develop the efficient logistics system Greentech employs now on our behalf delivering products to the customer installation sites.
Heightened inflation in the costs of labor and components beginning
in 2020 and continuing today has contributed to fluctuating prices for solar energy equipment. At times, we have had to pay increased
prices to obtain equipment. This has not yet prevented us from obtaining the products we need to install systems purchased by our customers,
but there can be no assurance that this will continue. We do not have information that allows us to quantify the specific amount of cost
increases attributable to inflationary pressures.
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We have previously experienced price increases and temporary supply
delays resulting from multiple market phenomena, including the COVID-19 pandemic. The majority of the solar panels and other
equipment that we install are manufactured outside of the U.S., and most are manufactured in China. The general supply chain issues resulting
from the COVID-19 pandemic have had specific impacts on our sources of supply for solar energy equipment. These issues have
included increased price pressures on solar panel components such as polysilicon, pandemic-related port closures, port congestion and
ship diversions, and increases in shipping rates from trans-Pacific ocean carriers due to factors that include limited availability of
shipping capacity, shortages of shipping containers, shortages of dock workers and truck drivers and increases in fuel prices. These factors
have contributed to price increases and price fluctuations in solar energy equipment, and at times have caused delays in supply. Government
tariffs on solar energy equipment, including tariffs placed on solar equipment manufactured in China, have also contributed to higher
prices on solar equipment. Additionally, Russia’s war against Ukraine caused price and supply pressure on solar energy equipment,
as the war has impacted fuel prices and has led to increased demand in European markets for solar energy equipment as consumers and governments
in Europe have sought to establish greater energy independence. In 2020, 2021, and 2022, we experienced periods of temporary delay in
obtaining supplies. We believe these delays reduced the number of installations in comparison to what we would have been able to install
without the delays. In 2023, we did not experience any appreciable delays in supply.
For more information on risks related to our supply chain, see “ Risk
Factors — Risks Related to Zeo’s Operations — Due to the limited number of suppliers in our industry, the acquisition
of any of these suppliers by a competitor or any shortage, delay, price change, imposition of tariffs or duties or other limitation in
our ability to obtain components or technologies we use could result in sales and installation delays, cancellations and loss of customers ”
and “ Risk Factors — Risks Related to Zeo’s Operations — Increases in the cost or reduction in supply of solar
energy system and energy storage system components due to tariffs or trade restrictions imposed by the U.S. government could have an adverse
effect on our business, financial condition and results of operations. ”
Seasonality
Historically, our sales volume and installation activity has been highest
during late spring and summer. During this time, consumers in many locations see greater energy needs due to operating air conditioning
systems and warm-weather appliances such as swimming pool pumps. Our door-to-door sales efforts are also aided during these
months by daylight savings time providing increased daylight hours into the evening, and we have more sales personnel, many of whom are
college students, working during these months, as described above. We typically have largely or entirely scaled down our internal sales
efforts during the fall, winter, and early spring. Snow, cold weather or other inclement weather can also delay our installation of products
and services.
Strategy
We plan to increase our market impact and grow our revenue and profits
by pursuing the following strategic objectives:
Expand our operations into additional geographic markets. We
plan to continue to expand in new geographic markets, both organically and through strategic M&A, where favorable net metering policies
exist, where the percentage of the addressable residential market that already has residential solar energy systems is generally below
7%, and where we do not believe the market is already oversaturated with competitors. We are actively considering additional markets to
enter beyond Florida, Texas, Arkansas and Missouri, as we identify markets which we believe may have large addressable markets and significant
customer demand for solar energy.
Increase capacity for efficient growth by investing in people and
systems. We have increased the number of solar energy systems we sell and install by growing and training our internal seasonal
sales force, and we plan to continue to do so, as well as increasing our number of external dealers. We have also grown and plan to continue
growing our installation capacity in markets we serve by hiring and training more skilled technicians and investing in technology. Where
we do not yet have installation teams in place, we plan to continue to collaborate with subcontractors to fulfill our installation needs.
Continue to grow our external dealer sales channel. We
plan to increase the number of external dealers working to bring us customers. We believe we will continue to have success in attracting
dealers to our business because of our scalable business platform that allows dealers to participate in the residential solar energy sales
and installation life cycle with limited investments in personnel and capital.
Expand customer options for buying affordable solar energy. We
plan to expand our roofing business in all markets we enter in the future. Roofing facilitates a faster processing time for our solar
installations in cases where the residential customer is in need of a roof replacement prior to installing solar systems. We believe offering
customers the option to lease a residential solar energy system installed on their home will increase the number of systems we can sell
and install due to the potential savings for some customers that cannot otherwise take full advantage of certain tax incentives. As described
above, in December 2022, we launched a program offering customers the option of leasing residential solar energy systems from third parties
that we install on the customer’s home.
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Strengths
We are profitable . We have a profitable business model, and
over the last four years, we have increased revenue and earned profit.
In adopting the systems and costs of operating as a publicly traded
company, we expect to face challenges to our ability to maintain or increase our profitability. However, we believe our strengths position
us for accelerating our growth in an efficient manner that will produce profitable results.
Our Sales Model . Our sales methodology produces a high volume
of sales. We believe our internal sales process drives a high volume of sales per sales representative and results in low customer acquisition
costs. The success of our sales processes starts with quality, hands-on training for each sales representative. Our self-produced
digital learning platform presents our sales representatives with sample customer scenarios and guides them in learning effective communication
techniques, as well as how to efficiently carry out administrative steps required for completing sales. Each sales representative’s
responses to sample customer scenarios are reviewed and critiqued by managers of our internal sales team.
In our sales model, a majority of personnel knock on doors of potential
customers and explain the benefits of solar energy and our offerings with the objective of scheduling a subsequent sales meeting. In the
scheduled meetings, a more experienced sales representative or sales manager provides a homeowner additional information about system
design, energy savings and other benefits, pricing, incentives and financing options.
We believe that the key elements to our successful business model include
(i) effective training and time spent with senior sales managers, (ii) our use of our customer relationship management software platform
which concurrently tracks key performance indicators across the sales cycle, and (iii) our multi-step setter-closer sales model, which
enables senior sales personnel to focus on greater sales success in presentations, while setters focus on developing and filtering quality,
qualified leads, all of which then contributes to maximizing the percentage of leads converted into sales and sales into installations
because of satisfied customers throughout the process.
(1)
As of December 31, 2023.
(2)
During the Company’s peak sales period in late Spring and Summer of 2023. See “ - Seasonality ” above.
Our vertical integration leads to customer satisfaction and personnel
retention. We believe our vertically integrated business model, in which we market, design, sell, procure, install and service
systems, has a major benefit of enhancing the speed of project completion after an initial sale is made. It also allows us to price projects
strategically with information from both the sales and installation sides of the process. Our greater control over the total process and
our resulting success rates in navigating the local municipal permit process is intended to increase customer satisfaction and reduce
potential sales force frustration from losing many jobs due to delays in the installation process. Our ratio of sales converted to completed
installations is higher for sales that come from our internal agents than that that come from our dealer sales. We believe this higher
rate helps increase the job satisfaction and retention rate for our personnel, as it enhances commissions that are paid out to sales personnel
and managers, and provides work for installation teams.
Our scalable business platform allows us to grow efficiently. We
believe that we have established a scalable business platform for efficiently completing the life-cycle of tasks involved in offering
and fulfilling customers’ residential solar power needs. This platform is principally: (a) software we use in designing, selling,
installing and servicing systems, and in tracking key performance indicators across the sales cycle; and (b) the business processes of
our employees that perform field work, system design, permitting, installation and back-office support tasks. This platform is intended
to allow us to undergo rapid sales and installation growth by efficiently adding new personnel and collaborating effectively with external
dealers who bring us additional customers. We have carefully designed these processes and our pre- and post-installation operations
to be effective systems which can be easily explained to new employees and replicated in the new cities and regions in which we operate
and expand.
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Competition
The solar energy and renewable energy industries are both highly competitive
and continually evolving as participants strive to distinguish themselves within their markets and compete with large electric utilities.
We consider our primary competitors to be electric utilities that supply
electricity to our potential customers. We compete with these electric utilities primarily based on price (cents per kWh), predictability
of future prices and the ease by which customers can switch to electricity generated by our residential solar energy systems. We may also
compete with them based on other value-added benefits. These include reliability and carbon-friendly power, benefits which consumers have
historically paid a premium to secure, but which customers can obtain by purchasing a solar energy system for monthly costs that are sometimes
equal to or less than a traditional monthly power bill from the utility.
We also compete with retail electric providers and independent power
producers that are not regulated like electric utilities but which have access to the utilities’ electricity transmission and distribution
infrastructure pursuant to state, territorial and local pro-competition and consumer choice policies. These retail electric
providers and independent power producers can offer customers electricity solutions that are competitive with our residential solar energy
system options on both price and usage of renewable energy technology while avoiding the physical installations that our current business
model requires.
We compete with community solar products offered by solar companies
or sponsored by local governments and municipal power companies, as well as utility companies that provide renewable power purchase programs.
Some customers might choose to subscribe to a community solar project or renewable subscriber program instead of having a residential
solar energy system installed on their home, which could affect our sales. Additionally, some utility companies (and some utility-like
entities, such as community choice aggregators) have power generation portfolios that are increasingly renewable in nature. As utility
companies offer increasingly renewable portfolios to retail customers, those customers might be less inclined to have a residential solar
energy system installed on their home or business, which could adversely affect our growth.
We also compete with solar energy companies with vertically integrated
business models like our own, many of which are larger than we are. For example, some of our competitors offer their own consumer financing
products to customers and/or produce one or more components of the residential solar energy system or energy storage system. In addition
to financing and manufacturing, some other business models also include sales, engineering, installation, maintenance and monitoring services.
Some of our competitors also have an established complementary construction, electrical contracting or roofing services.
Some competitors also offer customers the option of leasing a
residential solar energy system installed on the customer’s residence. In such a scenario, the provider or a third party owns
the residential solar energy system, and the customer typically pays a predetermined fee for the electricity produced by the
residential solar energy system. The fee generally increases annually at a predetermined rate over the lease term, which is
typically 20 to 25 years, with a renewal option. Such a lease program can take fuller advantage of some of the available tax
incentives and, therefore, can reduce the customer’s monthly costs in comparison to owning the residential solar energy
system.
We compete against companies that are not vertically integrated, such
as companies that offer only installation services, or provide only equipment to be installed, or dealers that sell systems for which
another entity or entities will provide and install equipment. Some of these entities finance products directly to consumers, inclusive
of programs like Property-Assessed Clean Energy financing programs established by local governments. For example, we face competition
from solar installation businesses that seek financing from external parties or utilize competitive loan products or state and local programs.
We expect the competition to evolve as the market continues to grow,
evolve and attract new market entrants. We believe that with our business model and sales strategy, we can compete effectively and favorably
within the industry.
For more information on risks relating to increased competition in
our industry, see “ Risk Factors — Risks Related to the Solar Industry — We face competition from electric utilities,
retail electric providers, independent power producers, renewable energy companies and other market participants. ”
Intellectual Property
We protect our intellectual property rights by relying on common law
protections and through contractual arrangements. We typically require our personnel, consultants and third parties such as our suppliers
with access to our proprietary information to execute confidentiality agreements. Our principal trade secrets and copyrighted materials
consist of our sales methodologies and data regarding our personnel, customers and suppliers.
We also license third-party software and services that we use in operating
our business. These third-party solutions include, among others, software that we use in selling and designing our products services,
a customer relationship management system to actively track key performance indicators across the sales cycle and software to augment
our sales and marketing efforts.
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Insurance
We maintain the types and amounts of insurance coverage and on terms
deemed adequate by management based on our actual claims experience and expectations for future claims. However, future claims could exceed
our applicable insurance coverage. Our insurance policies cover employee-and contractor-related accidents and injuries, property damage,
business interruption, storm damage, inventory, vehicles, fixed assets, facilities, and crime and general liability deriving from our
activities. We have also obtained insurance policies covering directors, officers, employment practices, auto liability, and commercial
general liability. We may also be covered in some circumstances for certain liabilities by insurance policies owned by third parties,
including, but not limited to, our dealers and vendors.
Government Regulation
U.S. tariffs, duties and other trade regulations impact the prices
of components in the residential solar energy systems and energy storage systems we sell, in addition to the pricing pressures caused
by supply chain factors as discussed above. These U.S. government-based pricing influences currently include tariffs placed on crystalline
silicon PV cells and solar panels imported into the U.S. Also, China is a major producer of solar modules, inverters and other components
that we use in the systems that we install, and the U.S. currently assesses various tariffs and antidumping and countervailing duties
on equipment produced in China, including solar modules and inverters. The U.S. has also placed certain geographic, company-specific and
other trade restrictions on Chinese sources of supply based on foreign policy and national security interests. The scope and timing of
these regulatory efforts change over time, and the government may introduce new regulations as world events occur and public policy evolves.
In response to the market uncertainty and price fluctuations caused by these government actions and other supply chain pressures, we carefully
and periodically evaluate our suppliers of system components and make purchasing decisions based on our judgments of product quality,
warranties, pricing and availability.
For more information on risks relating to government tariffs, duties
or trade restrictions, see “ Risk Factors — Risks Related to Zeo’s Operations — Increases in the cost or reduction
in supply of residential solar energy system and energy storage system components due to tariffs or trade restrictions imposed by the
U.S. government could have an adverse effect on our business, financial condition and results of operations. ”
Our operations are subject to various national, state and local laws
and regulations. These include regulations regarding license requirements for electricians or other professionals involved in the installation
of residential solar energy systems and energy storage systems. Many states and/or local governments and utilities have regulated procedures
for interconnecting residential solar energy systems and related energy storage systems to the utility’s local distribution system.
There are also local building codes or other local regulations for installing the products we sell on a customer’s property. We
employ or contract with licensed professionals as needed to comply with regulatory requirements, and as part of our process of installing
residential solar energy systems and related equipment, we assist our customers in obtaining interconnection permission from the applicable
local electric distribution utility, and applicable permits from other local offices.
Our operations, as well as those of our suppliers and subcontractors,
are subject to stringent and complex U.S. federal, state, territorial and local laws, including regulations governing
the occupational health and safety of employees, wage regulations and environmental protection. For example, we and our suppliers and
subcontractors are subject to the regulations OSHA, the U.S. Department of Transportation (“ DOT ”), the U.S.
Environmental Protection Agency (“ EPA ”) and comparable state entities that protect and regulate employee health
and safety and the protection of the environment. Various environmental, health and safety laws can result in the imposition of costs
and liability in connection with system and equipment installation, the repair or replacement of parts, and disposal of hazardous substances
(such as the disposal and recycling of batteries).
We and the dealers that supply us with sales opportunities or completed
sales are also subject to laws and regulations related to interactions with consumers, including those applicable to sales and trade practices,
privacy and data security, equal protection, consumer financial and credit transactions, consumer collections, mortgages and re-financings, home
or business improvements, trade and professional licensing, warranties, and various means of customer solicitation, as well as specific
regulations pertaining to solar installations.
Government Incentives
There are U.S. federal, state and local governmental bodies that provide
incentives to owners, distributors, installers and manufacturers of residential solar energy systems to promote solar energy. These incentives
include an investment tax credit and income tax credit offered by the federal government, as well as other tax credits, rebates and Solar
Renewable Energy Credits associated with solar energy generation. The U.S. federal Energy Policy Act of 2005, as amended, established
what came to be known as the Residential Energy Efficient Property Credit, an incentive that provides homeowners a 30% tax credit for
the cost of purchasing and installing qualified residential alternative energy equipment, including solar electricity equipment. The IRA
renamed this credit as the Residential Clean Energy Credit and extended the 30% credit through 2032. The credit rate falls to 26% in 2033,
22% for 2034 and expires at the end of 2034. The IRA also provides other incentives for homeowners to adopt energy-efficient systems and
appliances that include: (a) a 30% tax credit with an annual limit for certain upgrades such as installing energy-efficient hybrid water
heaters, doors and windows, insulation, and upgrading electrical breaker boxes; and (b) up to $14,000 in point-of-sale rebates
for low- and moderate-income households for certain electric appliances and home upgrades.
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Our business model also relies on multiple tax exemptions offered at
the state and local levels. For example, some states have property tax exemptions that exempt the value of residential solar energy systems
in determining values for calculation of local and state real and personal property taxes, and there are some state and local tax exemptions
that apply to the sale of equipment. State and local tax exemptions can have sunset dates or triggers for loss of the exemption, and the
exemptions can be changed by state legislatures and other regulators.
A majority of states have adopted net metering policies, including
our sales areas of Florida, Texas, Arkansas and Missouri. Net metering policies allow homeowners to serve their own energy load using on-site generation
while avoiding the full retail volumetric charge for electricity. Electricity that is generated by a residential solar energy system and
consumed on-site avoids a retail energy purchase from the applicable utility, and excess electricity that is exported back to
the electric grid generates a retail credit within a homeowner’s monthly billing period. At the end of the monthly billing period,
if the homeowner has generated excess electricity within that month, the homeowner typically carries forward a credit for any excess electricity
to be offset against future utility energy purchases. At the end of an annual billing period or calendar year, utilities either continue
to carry forward a credit or reconcile the homeowner’s final annual or calendar year bill using different rates (including zero
credit) for the exported electricity.
Utilities, their trade associations, and other entities are currently
challenging net metering policies in various locations by seeking to eliminate them, cap them, reduce the value of the credit provided
to homeowners for excess generation or impose charges on homeowners that have net metering. States where we sell now or in the future
may change, eliminate or reduce net metering benefits. On April 26, 2022, the Florida governor vetoed legislation that would have established
a date for reducing and ending net metering in Florida.
We rely on a mix of the incentives mentioned above to reduce the net
price our customers that are eligible for incentives would otherwise pay for our solar offerings or per kilowatt hour used.
Employees and Human Capital Management
As of December 31, 2023, we have approximately 190 full-time employees
that work year-round processing orders, installing and servicing systems and fulfilling administrative tasks. We also engage sales agents
as independent contractors as described in “— Internal Direct Sales Force ” above. None of our employees
are covered by collective bargaining agreements, and we have not experienced any work stoppages due to labor disputes.
Facilities
Our corporate headquarters are located in Florida under a lease that
expires at the end of October 2026. We maintain offices for operations in Texas and Arkansas, and we have sales, marketing and executive
offices in Utah and throughout Florida. We currently lease the office and warehouse spaces that we use in our operations, and we do not
own any real property. We believe that our facility space adequately meets our needs and that we will be able to obtain any additional
operating space that may be required on commercially reasonable terms.
Litigation
We are not currently a party to any material litigation or governmental
or other proceeding. However, from time to time, we have been, are and will likely continue to be involved in legal proceedings, administrative
proceedings and claims that arise in the ordinary course of business with customers, subcontractors, suppliers, regulatory bodies or others.
In general, litigation claims or regulatory proceedings can be expensive and time consuming to bring or defend against, which may result
in the diversion of management’s attention and resources from our business and business goals and could result in settlement or
damages that could significantly affect financial results and the conduct of our business.
8
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.