LQR House Inc. 10-Q

ITEM 1 – FINANCIAL STATEMENTS LQR HOUSE INC. CONDENSED CONSOLDIATED BALANCE SHEETS (Unaudited) June 30, December 31, 2025 2024 ASSETS Current assets: Cash and cash equivalents $ 4,566,936 $ 5,386,789 Accounts receivable 69,708 28,040 Accounts receivable, related party 300,231 149,510 Prepaid expenses 125,572 240,729 Total current assets 5,062,447 5,805,068 Investments, at cost 1,117,500 1,117,500 Intangible assets, net 10,000 10,000 Prepaid joint venture agreements 8,166,988 - Total assets $ 14,356,935 $ 6,932,568 LIABILITIES AND STOCKHOLDERS’ EQUITY Current liabilities: Accounts payable $ 1,040,736 $ 530,643 Accounts payable, related party 57,511 21,175 Due to related party 3,000 - Accrued expenses 385,402 927,711 Accrued expenses, related party 678,392 5,971,000 Total current liabilities 2,165,041 7,450,529 Commitments and contingencies (Note 10) Stockholders’ equity: Common stock, $ 0.0001 par value, 350,000,000 shares authorized, 3,048,195 and 3,042,748 shares issued and outstanding as of June 30, 2025 and 435,788 and 430,341 shares issued and outstanding as of December 31, 2024, respectively 305 44 Additional paid-in capital 59,637,839 42,336,213 Treasury stock, at cost ( 5,447 shares) ( 547,415 ) ( 547,415 ) Accumulated deficit ( 46,898,835 ) ( 42,306,803 ) Total stockholders’ equity (deficit) 12,191,894 ( 517,961 ) Total liabilities and stockholders’ equity $ 14,356,935 $ 6,932,568 See the accompanying notes to the unaudited condensed consolidated financial statements 1 LQR HOUSE INC. UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) Three Months Ended Six Months Ended June 30, June 30, 2025 2024 2025 2024 Revenue - services $ 15,319 $ 39,980 $ 92,675 $ 83,771 Revenue - product 483,209 517,937 835,193 955,240 Total revenues 498,528 557,917 927,868 1,039,011 Cost of revenue - services - 69,023 1,400 106,231 Cost of revenue - product 414,022 641,084 811,804 1,164,467 Total cost of revenue 414,022 710,107 813,204 1,270,698 Gross profit (loss) 84,506 ( 152,190 ) 114,664 ( 231,687 ) Operating expenses: General and administrative 2,207,612 1,357,395 4,230,773 2,963,856 Sales and marketing 80,676 764,807 487,529 1,551,222 Total operating expenses 2,288,288 2,122,202 4,718,302 4,515,078 Loss from operations ( 2,203,782 ) ( 2,274,392 ) ( 4,603,638 ) ( 4,746,765 ) Other income (expense): Other income 1,400 65,099 11,606 110,080 Total other income (expense) 1,400 65,099 11,606 110,080 Provision for income taxes - - - - Net loss $ ( 2,202,382 ) $ ( 2,209,293 ) $ ( 4,592,032 ) $ ( 4,636,685 ) Weighted average common shares outstanding - basic and diluted 1,998,810 142,606 1,313,460 137,639 Net loss per common share - basic and diluted $ ( 1.10 ) $ ( 15.49 ) $ ( 3.50 ) $ ( 33.69 ) See the accompanying notes to the unaudited condensed consolidated financial statements 2 LQR HOUSE INC. unaudited condensed consolidated STATEMENTS OF STOCKHOLDERS’ EQUITY (Unaudited) Common Stock Treasury Stock Additional Paid-In Accumulated Total Shareholder’s Equity Shares Amount Shares Amount Capital Deficit (Deficit) Balances at December 31, 2023 137,984 $ 14 - $ - $ 34,172,888 $ ( 19,552,625 ) $ 14,620,277 Vesting of restricted stock units - - - - 720,842 - 720,842 Repurchase of common stock - - ( 5,447 ) ( 547,415 ) - - ( 547,415 ) Net loss - - - - - ( 2,427,392 ) ( 2,427,392 ) Balances at March 31, 2024 137,984 14 ( 5,447 ) ( 547,415 ) 34,893,730 ( 21,980,017 ) 12,366,312 Corrective issuance from stock dividend 69 - - - - - - Vesting of restricted stock units - - - - 720,842 - 720,842 Common stock issued per investment in equity security 21,429 2 - - 817,498 - 817,500 Net loss - - - - - ( 2,209,293 ) ( 2,209,293 ) Balances at June 30, 2024 159,482 $ 16 ( 5,447 ) $ ( 547,415 ) $ 36,432,070 $ ( 24,189,310 ) $ 11,695,361 Balances at December 31, 2024 435,788 $ 44 ( 5,447 ) $ ( 547,415 ) $ 42,336,213 $ ( 42,306,803 ) $ ( 517,961 ) Vesting of restricted stock units 808 - - - 695,508 - 695,508 Issuance of common stock pursuant to separation agreements 6,191 1 - - 283,678 - 283,679 Issuance of common stock pursuant to ATM 413,520 41 - - 5,178,779 - 5,178,820 Issuance of common stock pursuant to exercise of warrants 210,463 21 - - 4,051,394 - 4,051,415 Effect of stock split 28 - - - - - - Net loss - - - - - ( 2,389,650 ) ( 2,389,650 ) Balances at March 31, 2025 1,066,798 107 ( 5,447 ) ( 547,415 ) 52,545,572 ( 44,696,453 ) 7,301,811 Vesting of restricted stock units 805 - - - 664,697 - 664,697 Issuance of common stock pursuant to ATM 1,947,592 195 - - 6,380,053 - 6,380,248 Issuance of common stock pursuant to consultant agreement 33,000 3 - - 47,517 - 47,520 Net loss - - - - - ( 2,202,382 ) ( 2,202,382 ) Balances at June 30, 2025 3,048,195 $ 305 ( 5,447 ) $ ( 547,415 ) $ 59,637,839 $ ( 46,898,835 ) $ 12,191,894 See the accompanying notes to the unaudited condensed consolidated financial statements 3 LQR HOUSE INC. UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) Six Months Ended June 30, 2025 2024 Cash flows from operating activities: Net loss $ ( 4,592,032 ) $ ( 4,636,685 ) Adjustments to reconcile net loss to net cash used in operating activities: Stock based compensation 220,200 - Vesting of restricted stock units 1,360,205 1,441,684 Changes in operating assets and liabilities: Accounts receivable ( 41,668 ) - Accounts receivable, related party ( 150,721 ) 5,740 Prepaid expenses 115,157 621,858 Accounts payable 510,093 ( 115,855 ) Accounts payable, related party 36,336 ( 58,589 ) Due to related party 3,000 - Accrued expenses ( 542,309 ) 192,752 Accrued expenses, related party ( 5,181,608 ) - Right of use liability, net - 729 Net cash used in operating activities ( 8,263,348 ) ( 2,548,366 ) Cash flows from investing activities: Prepaid joint venture agreements ( 8,166,988 ) - Purchases of marketable securities - ( 4,015,742 ) Return of deposits in escrow - 670,000 Net cash used in investing activities ( 8,166,988 ) ( 3,345,742 ) Cash flows from financing activities: Issuance of common stock pursuant to exercise of warrants 4,051,415 - Issuance of common stock pursuant to ATM 11,559,068 - Repurchase and buyback of common stock - ( 547,415 ) Net cash provided by (used in) financing activities 15,610,483 ( 547,415 ) Net change in cash and cash equivalents ( 819,853 ) ( 6,441,523 ) Cash and cash equivalents at beginning of period 5,386,789 7,064,348 Cash and cash equivalents at end of period $ 4,566,936 $ 622,825 Supplemental disclosure of cash flow information: Cash paid for income taxes $ - $ - Cash paid for interest $ - $ - Supplemental disclosure of non-cash financing activities: Issuance of common stock for accrued expenses $ 111,000 $ - Common stock issued per investment in equity security $ - $ 817,500 Deposit in escrow used for investment in equity security $ - $ 4,800,000 See the accompanying notes to the unaudited condensed consolidated financial statements 4 LQR HOUSE INC. UNAUDITED CONDENSED CONSOLIDATED NOTES TO FINANCIAL STATEMENTS 1. NATURE OF OPERATIONS LQR House Inc. (“LQR” or the “Company”) was incorporated on January 11, 2021, in the state of Delaware. On February 3, 2023, the Company changed its state of incorporation to the State of Nevada by merging into LQR House Inc., a Nevada corporation. The Company operates primarily in the beverage alcohol industry, owning specialty brands, providing marketing and distribution services. Country Wine & Spirits (“CWS”) Platform On November 1, 2023, LQR House Acquisition Corp. (the “Buyer”), a subsidiary of the Company, and SSquared Spirits LLC (the “Seller”) entered into a Domain Name Transfer Agreement (“Agreement”). Pursuant to the Agreement, the Seller irrevocably sold, assigned, transferred, and conveyed to the Buyer (a) all right, title, and interest in and to the domain name www.cwspirits.com (the “Domain Name”, or “CWS Platform”), including its current registration and (b) any other rights (including, but not limited to, trademark rights associated with the Domain Name in any jurisdiction, all Internet traffic through the Domain Name and all Website Content (as defined in the Agreement) the Seller may have in the Domain Name, together with any goodwill associated therewith in exchange for the payment by the Buyer of the purchase price of $ 10,000 . See Note 4. The Company’s Chief Executive Officer, Sean Dollinger, owns 50 % of the equity of the Seller, and the other 50 % is owned by a minority shareholder of the Company, who is considered a related party. A Special Committee of the Company’s Board of Directors consisting of all independent directors approved the terms of the Agreement on November 1, 2023. See Note 9. Reverse Stock Split On April 16, 2025, the Company filed a Certificate of Change to its Articles of Incorporation with the Secretary of State of the State of Nevada to effect a 1-for-35 reverse stock split (the “Reverse Split”) of its common stock, par value $ 0.0001 per share. The Reverse Split became effective on April 21, 2025. In connection with Reverse Split, the Company amended its Articles of Incorporation to reduce the number of authorized shares of common stock to 10,000,000 . Accordingly, all share and per share amounts for all periods presented in the accompanying financial statements and notes thereto have been adjusted retroactively, where applicable, to reflect the reverse stock split Amendment to Articles of Incorporation On June 2, 2025, the Company filed a Certificate of Amendment to its Articles of Incorporation with the Secretary of State of Nevada to increase the number of authorized shares of common stock from 10,000,000 to 350,000,000 shares, par value $ 0.0001 per share. The increase was approved by the Company’s stockholders at the Annual Meeting held on May 30, 2025. 2. GOING CONCERN The Company has not generated profits since inception and has sustained net losses of $ 4,592,032 and $ 4,636,685 for the six months ended June 30, 2025 and 2024, respectively. The Company also incurred negative cash flows from operations for the same periods. The Company expects to continue to generate operating losses for the foreseeable future. The accompanying unaudited consolidated financial statements do not include any adjustments as a result of this uncertainty. Through the date the financial statements were available to be issued, the Company has been primarily financed through the issuance of capital stock. In the event that the Company cannot generate sufficient revenue to sustain its operations, the Company will need to reduce expenses, or obtain financing through the sale of debt and/or equity securities, which it has done. The issuance of additional equity would result in dilution to existing shareholders. If the Company is unable to obtain additional funds when they are needed or if such funds cannot be obtained on terms acceptable to the Company, the Company would be unable to execute upon the business plan or pay costs and expenses as they are incurred, which would have a material, adverse effect on the business, financial condition and results of operations. While the Company has several potential sources of cash including the ability to initiate an at-the-market (“ATM”) offering under its current shelf registration statement, no assurance can be given that the Company will be successful in these efforts. Management’s Plans In January, 2025, the Company raised $ 4,051,415 through exercise of warrants, which were converted into shares of common stock. As of August 12, 2025, the date these unaudited condensed consolidated financial statements were issued, the Company had cash and cash equivalents of $ 4,566,936 as of June 30, 2025. In addition, the Company received net proceeds of approximately $ 26,000,000 from its ATM offering in July 2025. Management believes these funds will be sufficient to meet the Company’s operating and capital expenditure requirements for at least 12 months from the date of issuance of these financial statements. Throughout the next twelve months, the Company intends to fund its operations from the funds raised through the July 2025 offering. To further support its operations and growth, the Company may also pursue additional capital through public or private equity offerings, debt financing, or other strategic funding sources, including continued use of ATM equity offerings. 5 Based on the current state of operations, the July 2025 ATM offering, the additional capital sources available to the Company, and the cash on hand at August 12, 2025, the Company believes that the substantial doubt about the Company’s ability to continue as a going concern has been alleviated. Management believes that the Company has sufficient capital to meet its financial obligations for the next 12 months as of the date of these financial statements. There can be no assurance as to the availability or terms upon which such financing and capital might be available in the future. If the Company is unable to secure additional funding, it may be forced to curtail or suspend its business plans. 3. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Basis of Presentation The accounting and reporting policies of the Company conform to accounting principles generally accepted in the United States of America (“GAAP”). The Company’s fiscal year end is December 31. The Company is an emerging growth company as the term is used in The Jumpstart Our Business Startups Act and has elected to comply with certain reduced public company reporting requirements, however, the Company may adopt accounting standards based on the effective dates for public entities when early adoption is permitted. Principles of Consolidation These consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary, LQR House Acquisition Corp. All inter-company transactions and balances have been eliminated on consolidation. Unaudited Interim Financial Information The unaudited condensed consolidated interim financial statements and related notes have been prepared in accordance with U.S. GAAP for interim financial information, within the rules and regulations of the United States Securities and Exchange Commission (the “SEC”). Certain information and disclosures normally included in the annual financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such rules and regulations. The unaudited interim financial statements have been prepared on a basis consistent with the audited financial statements and in the opinion of management, reflect all adjustments, consisting of only normal recurring adjustments, necessary for the fair presentation of the results for the interim periods presented and of the financial condition as of the date of the interim balance sheet. The financial data and the other information disclosed in these notes to the interim financial statements related to the six-month periods are unaudited. Unaudited interim results are not necessarily indicative of the results for the full fiscal year. The accompanying unaudited interim condensed consolidated financial statements should be read in conjunction with the Company’s audited financial statements and the notes thereto for the year ended December 31, 2024 included in the Form 10-K filed with the SEC on March 31, 2025. Use of Estimates The preparation of the Company’s financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Significant estimates and assumptions reflected in these financial statements include, but are not limited to the cost method investments and stock-based compensation. The Company bases its estimates on historical experience, known trends and other market-specific or other relevant factors that it believes to be reasonable under the circumstances. On an ongoing basis, management evaluates its estimates when there are changes in circumstances, facts and experience. Changes in estimates are recorded in the period in which they become known. Actual results could differ from those estimates. Concentrations of Credit Risk The Company maintains its cash with a major financial institution located in the United States of America which it believes to be credit worthy. Balances are insured by the Federal Deposit Insurance Corporation up to $ 250,000 . At times, the Company maintains balances in excess of the federally insured limits. Concentrations The Company’s ability to derive revenue is reliant on its relationship with KBROS, LLC (“KBROS”) who currently handles product for the CWS Platform and fulfills the products sold by clientele using our marketing services. The discontinuance of such relationship or termination of the CWS Platform agreements would have a material negative impact on the Company’s operations. 6 Furthermore, the Company relies and expects to continue to rely on a small number of vendors. The loss of one of these vendors may have a negative short-term impact on the Company’s operations. However, the Company believes there are acceptable substitute vendors that can be utilized longer term. Cash and Cash Equivalents The Company considers all highly liquid investments with maturities of three months or less at the date of purchase to be cash equivalents. Investment at cost In accordance with FASB ASC Subtopic 321-10-35-2, Investments – Others – Cost Method Investments , investments where the Company does not have a significant influence are accounted for at cost. The Company reviews all material investments on an annual basis to determine whether a significant event or change in circumstances has occurred that may have an adverse effect on the fair value of the investment. In the event the fair value of the investment declines below the cost basis, the Company records an impairment. As of June 30, 2025, the Company’s investment in DRNK Beverage Corp continues to be recorded at its impaired carrying value of $ 300,000 , after reflecting an impairment expense of $ 4,500,000 recognized as of December 31, 2024. That impairment was triggered by company-specific information and the investee’s performance relative to expectations, as well as general market challenges and reduced prospects for recovery of the carrying value of the investment. No additional impairments were identified during the six months ended June 30, 2025. The Company continues to monitor the situation and will assess the need for any further adjustments in future periods. Fair Value Measurements Certain assets and liabilities of the Company are carried at fair value under GAAP. Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs. Financial assets and liabilities carried at fair value are to be classified and disclosed in one of the following three levels of the fair value hierarchy, of which the first two are considered observable and the last is considered unobservable: ● Level 1—Quoted prices in active markets for identical assets or liabilities. ● Level 2—Observable inputs (other than Level 1 quoted prices), such as quoted prices in active markets for similar assets or liabilities, quoted prices in markets that are not active for identical or similar assets or liabilities, or other inputs that are observable or can be corroborated by observable market data. ● Level 3—Unobservable inputs that are supported by little or no market activity that are significant to determining the fair value of the assets or liabilities, including pricing models, discounted cash flow methodologies and similar techniques. 7 There were no transfers between Level 1, Level 2, or Level 3 fair value classifications during the six months ended June 30, 2025. The carrying values of the Company’s accounts receivable, accounts payable, and accrued liabilities approximate their fair values due to the short maturity of these instruments. The Company’s investments are accounted at cost, less impairment. See above and Note 5 to our unaudited condensed consolidated financial statements. Accounts Receivable Accounts receivable are derived from services and products delivered to customers and are stated at their net realizable value. Each month, the Company reviews its receivables on a customer-by-customer basis and evaluates whether an allowance for doubtful accounts is necessary based on any known or perceived collection issues. Any balances that are eventually deemed uncollectible are written off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. Intangible Assets Intangible assets are amortized over the respective estimated lives on a straight-line basis, unless the lives are determined to be indefinite and reviewed for impairment whenever events or other changes in circumstances indicate that the carrying amount may not be recoverable. The Company owns domain names indefinitely. Costs to renew domains are expensed as incurred. Impairment of Long-Lived Assets The Company continually monitors events and changes in circumstances that could indicate carrying amounts of long-lived assets may not be recoverable. When such events or changes in circumstances are present, the Company assesses the recoverability of long-lived assets by determining whether the carrying value of such assets will be recovered through undiscounted expected future cash flows. If the total of the future cash flows is less than the carrying amount of those assets, the Company recognizes an impairment loss based on the excess of the carrying amount over the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or the fair value less costs to sell. Related Parties Related parties are any entities or individuals that, through employment, ownership or other means, possess the ability to direct or cause the direction of the management and policies of the Company. The Company discloses related party transactions that are outside of normal compensatory agreements, such as salaries. The Company follows ASC 850, Related Party Disclosures , for the identification of related parties and disclosure of related party transactions. 8 Revenue Recognition In accordance with FASB ASC 606, Revenue from Contracts with Customers ¸ the Company determines revenue recognition through the following steps: ● Identification of a contract with a customer; ● Identification of the performance obligations in the contract; ● Determination of the transaction price; ● Allocation of the transaction price to the performance obligations in the contract; and ● Recognition of revenue when or as the performance obligations are satisfied. Revenue is recognized when performance obligations are satisfied through the transfer of control of promised goods to the Company’s customers in an amount that reflects the consideration expected to be received in exchange for transferring goods or services to customers. Control transfers once a customer has the ability to direct the use of, and obtain substantially all of the benefits from, the product. This includes the transfer of legal title, physical possession, the risks and rewards of ownership, and customer acceptance. The Company derives its revenue from marketing services, sales via the CWS Platform, distribution of its SWOL Tequila product and subscription-based membership revenue. Revenue is reported net of discounts. Marketing Services The Company contracts with third-party alcoholic beverage brands to utilize access to the CWS Platform. The Company and the brands enter into a commercial relationship. The Company performs services such as creating a marketing campaign strategy, developing promotional materials and advertising promotional materials through the CWS Platform. Revenue is recognized over a period time, as the marketing services are being continually provided on a daily and monthly basis over the life of an agreed upon campaign. Marketing campaigns generally range from one to three months. CWS Platform Cwsspirits.com is an e-commerce platform that sells wine and spirits. The Company is responsible for contracting with CWS and customers to fulfill orders through the website. The Company, though not legally able to own alcohol inventory, does take on financial inventory risk. The Company is solely responsible for any risk of loss of the end customer and paying to replenish the loss order. Additionally, the Company enters into minimum guaranteed purchase commitments with its vendor that require the Company to pay for shortfalls in minimum purchases. The Company establishes the price and selection of products to be sold on the CWS Platform, and directs all marketing activities pertaining to the Platform. As such, the Company is the primary obligor for transactions with customers on the CWS Platform and records gross revenue. Revenue is recognized at the point in time when products are delivered to the end customer, when LQR has fulfilled its performance obligation, net of returns. Product Sales The Company wholly owns SWOL Tequila, a tequila produced in limited batches by a third-party manufacturer in Mexico. The Company handles all logistics to deliver the product to CWS for retail distribution in the United States, including advancing production, shipping, and other import-related expenses. Under historical agreements, the Company is entitled to receive payment for these costs, plus an additional fixed premium for each bottle of SWOL Tequila sold via wholesale channels. Revenue is recognized when the product is delivered, fulfilling the Company’s performance obligation. Due to regulatory restrictions surrounding the delivery and custodianship of alcoholic beverages, CWS assumes ownership at the time of delivery, with no recourse or right of return. Vault Vault is the exclusive membership program for CWS Platform customers. Through the CWS Platform, users can sign up for membership where they will have access to all products available through the CWS combined with special membership benefits including discounted products, free shipping and promotional offers. Prior to the acquisition of the CWS Platform, the Company marketed this membership program on the CWS Platform and was entitled to 50 % of the revenue from the subscriptions as the agent of the transaction. Upon the acquisition of the CWS Platform, the Company records gross revenue as it is the principal in the transaction. The Company records a reserve for chargebacks and cancellations at the time of the transaction based on historical experience. 9 Disaggregation of Revenue The following is a summary of the disaggregation of revenue for the three and six months ended June 30, 2025 and 2024: Three Months Ended Six Months Ended June 30, June 30, Disaggregation of Revenues 2025 2024 2025 2024 CWS Platform $ 304,212 $ 512,748 $ 634,553 $ 948,431 SWOL product sales 178,997 5,189 200,640 6,809 Revenue - product 483,209 517,937 835,193 955,240 Marketing 10,500 24,624 72,902 54,975 Vault 4,819 15,356 19,773 28,796 Revenue - services 15,319 39,980 92,675 83,771 Total revenues $ 498,528 $ 557,917 $ 927,868 $ 1,039,011 Cost of Revenue Cost of revenue consists of all direct costs attributable to sales and performing marketing services. Cost of revenue includes product costs, packaging, shipping and other importing and delivery charges, as well as contracted marketing services. Cost of revenue also includes customer service personnel. Sales and Marketing Sales and marketing costs primarily consist of advertising, promotional expenses and marketing consulting and advisory services. Sales and marketing costs also include sales commissions. For the three and six months ended June 30, 2025, advertising costs totaled $ 80,676 and $ 487,529 , respectively, compared to $ 764,807 and $ 1,551,222 for the same period in 2024. Stock-Based Compensation Stock-based compensation is accounted for in accordance with ASC Topic 718-10, Compensation-Stock Compensation (“ASC 718-10”). The Company measures all equity-based awards granted to employees, independent contractors and advisors based on the fair value on the date of the grant and recognizes compensation expense for those awards over the requisite service period, which is generally the vesting period of the respective award. The Company classifies equity-based compensation expense in its statement of operations in the same manner in which the award recipient’s payroll or contractor costs are classified or in which the award recipient’s service payments are classified. 10 Segment Information In accordance with ASC 280, Segment Reporting (“ASC 280”), we identify our operating segments according to how our business activities are managed and evaluated. ASC 280 establishes standards for companies to report financial statement information about operating segments, products, services, geographic areas, and major customers. Operating segments are defined as components of an enterprise for which separate financial information is available that is regularly evaluated by the Company’s chief operating decision maker (“CODM”), or group, in deciding how to allocate resources and assess performance. The CODM has been identified as the Chief Executive Officer, who reviews the operating results for the Company as a whole to make decisions about allocating resources and assessing financial performance. Accordingly, management has determined that the Company only has one operating and reportable segment. The key measures of segment profit or loss reviewed by our CODM are revenue and operating costs. These metrics are reviewed and monitored by the CODM to manage and forecast cash. The CODM also reviews operating costs to manage, maintain and enforce all contractual agreements to ensure costs are aligned with all agreements and budget. Net Loss per Share Net earnings or loss per share is computed by dividing net income or loss by the weighted-average number of common shares outstanding during the period, excluding shares subject to redemption or forfeiture. The Company presents basic and diluted net earnings or loss per share. Diluted net earnings or loss per share reflect the actual weighted average of common shares issued and outstanding during the period, adjusted for potentially dilutive securities outstanding. Potentially dilutive securities are excluded from the computation of the diluted net loss per share if their inclusion would be anti-dilutive. As all potentially dilutive securities are anti-dilutive as of June 30, 2025 and 2024, diluted net loss per share is the same as basic net loss per share for each year. Potentially dilutive items outstanding as of June 30, 2025 include the Company’s outstanding restricted stock units (See Note 8). Recently Issued and Adopted Accounting Pronouncements Management does not believe that any recently issued, but not yet effective, accounting standards could have a material effect on the accompanying financial statements. As new accounting pronouncements are issued, the Company will adopt those that are applicable under the circumstances. 11 4. ACQUISITION OF CWS PLATFORM On November 1, 2023, LQR House Acquisition Corp. (the “Buyer”), a subsidiary of the Company, and SSquared Spirits LLC (the “Seller”, “SSquared”) entered into a Domain Name Transfer Agreement (“Agreement”). Pursuant to the Agreement, the Seller irrevocably sold, assigned, transferred, and conveyed to the Buyer (a) all right, title, and interest in and to the domain name www.cwspirits.com (the “Domain Name”, “CWS Platform”), including its current registration and (b) any other rights (including, but not limited to, trademark rights associated with the Domain Name in any jurisdiction, all Internet traffic through the Domain Name and all Website Content (as defined in the Agreement) the Seller may have in the Domain Name, together with any goodwill associated therewith in exchange for the payment by the Buyer of the purchase price of $ 10,000 . In connection with the Company’s purchase of the Domain Name, on November 1, 2023, the Company entered into a product handling agreement (“Product Handling Agreement”) with KBROS LLC (“KBROS”). Pursuant to the Product Handling Agreement: Commencing as of the Effective Date of this Agreement, Product Handler shall provide to the Company the following services relating to the purchase and delivery (“Handling”) of spirits and other beverage products (referred to herein as “Product” and the “Products”) purchased by customers of the Company through or in relation to websites associated with the Domain: ● Purchase of Products to be delivered to customers of the Company, delivery of such Products, and related receipt of returns of Products and delivery of replacements of the Products from time to time, necessary for the operation of the Business by the Company, pursuant to orders for the Products by the Company’s customers generated as the result of sales, promotion and marketing of the Products through the Website (sale, promotion and marketing of the Products through the Website is collectively referred to herein as “Processing”); ● Procurement and maintenance of all certificates, licenses, authorizations and registrations required to import, possess, promote, sell, distribute and receive payment for the Products and compliance with all laws, rules and regulations applicable thereto and to the operation of the Website and conduct of sales and Processing of the Products, as reasonably deemed necessary by the Company; Under Regulation S-X 3-05, management determined that the CWS Platform acquisition constituted a business combination as the revenue producing activity (e-commerce sales) was expected to be similar both pre and post-domain name acquisition. As such, the Company recorded an intangible asset of $ 10,000 for the purchase price consideration of the domain name. Management assessed the fair value of the Domain Name and CWS Platform in determining to allocate the $ 10,000 to the domain name. In making such determination, management considered the related party nature of the transaction, the current environment for direct-to-consumer alcoholic beverage companies and the related competition in which they operate, and the fact that the initial and continued operation of the CWS platform is completely dependent on the relationship between the Company, our CEO and a minority shareholder, who co-owned SSquared and operates KBROS, LLC (“KBROS”, or “Product Handler”), the Company’s contracted product handler. Without such relationship, which can be terminated in certain circumstances, the underlying CWS Platform would be unable to operate as intended until a suitable alterative product handler would be identified. Therefore, no fair value in excess of the consideration provided was considered. The Company has consolidated the results of operations of the CWS Platform since November 1, 2023. 12 5. INVESTMENTS, AT COST The Company’s investments at cost includes a minority stake in the common shares of Cannon Estate Winery Ltd and DRNK Beverage Corp. These investments are primarily held for strategic purposes. Cannon Estate Winery Ltd. On May 19, 2024, the Company and a majority shareholder and a director (the “Seller”) of Cannon Estate Winery Ltd., a British Columbia corporation (“Cannon”) consummated an acquisition of approximately 9.99 % of common shares of Cannon by the Company pursuant to a Share Exchange Agreement (“Cannon Agreement”) between the Company and the Seller. Pursuant to the Cannon Agreement, the Seller transferred and delivered to the Company 113,085 of the common shares of Cannon (the “Cannon Shares”), and in exchange the Company issued and delivered to the Seller 750,000 shares of the Company’s common stock. The Company recorded an investment of $ 817,500 , which is the fair value of the 750,000 shares issued to Cannon at a fair value per share of $ 1.09 on May 19, 2024. The Company accounted for the investment in Cannon under the cost method as it owns 9.99 % of Cannon’s common shares and does not exert significant influence. Chase Mocktails Ltd (f/k/a DRNK Beverage Corp.) On June 7, 2024, the Company consummated an acquisition of approximately 8.58 % of common shares of DRNK Beverage Corp. (“DRNK”) pursuant to a Subscription Agreement (“DRNK Agreement”). Pursuant to the Agreement, the Company subscribed for and purchased from DRNK 1,920,000 common shares of DRNK at a price of $ 2.50 per share for an aggregate amount of $ 4,800,000 . Upon the closing of the DRNK Agreement, the Company reclassified $ 4,800,000 which was held as a deposit in escrow to investments on the consolidated balance sheet. As of December 31, 2024, the Company recognized an impairment expense of $ 4,500,000 related to its investment in DRNK based on impairment indicators on DRNK’s financial performance and DRNK’s progress as compared to initial expectations. In determining the impairment, management used a market approach using projected revenue information obtained from DRNK and market multiples for companies in similar industry segments. As of June 30, 2025, the investment continues to be carried at its impaired value of $ 300,000 . No further impairment indicators or observable price changes were identified during the six-month period ended June 30, 2025. The Company continues to monitor this investment and will assess the need for any future adjustments as conditions warrant. 6. PREPAID JOINT VENTURE AGREEMENTS As of June 30, 2025, the Company had recorded $ 8,166,988 in prepaid joint venture agreements related to payments made in anticipation of entering into joint venture agreements. The agreements will represent a strategic collaboration with TikTok. Under the proposed agreements, the Company’s newly formed subsidiary, YHC Online Ltd., has signed a Multi-Channel Network (MCN) agency services contracts to develop, manage, and monetize creator-led content on the TikTok platform. The Company expects that in addition to direct monetization through TikTok, the collaboration will enable broader cross-platform campaign execution across TikTok, Meta, and Google to create a foundation for a vertically integrated digital marketing operation that will support the Company's future growth initiatives. As of June 30, 2025, the agreements had not been finalized. Accordingly, the Company classified these amounts as prepaid joint venture agreements on the consolidated balance sheet. Management expects these agreements to be executed and operationalized in subsequent periods, at which time the prepayments will be reclassified to the appropriate investment and accounted for in accordance with ASC 323. 7. ACCRUED EXPENSES Accrued expenses consist of the following: June, 30 December 31, 2025 2024 Accrued retention and settlement payments $ 53,729 $ 513,729 Accrued professional and other fees 96,770 62,450 Taxes payable 213,337 263,087 Other accrued 21,566 88,445 Total accrued expenses $ 385,402 $ 927,711 Accrued retention and settlement payments, related parties 678,392 5,971,000 Total accrued expenses, related parties $ 678,392 $ 5,971,000 As of December 31, 2024, the Company had accrued expenses totaling $ 6,484,729 related to various settlement, bonus, and retention agreements executed between October and December 2024. During the six months ended June 30, 2025, the Company paid approximately $ 5,292,600 of these previously accrued balances. The remaining balance of $ 678,392 remains accrued as of June 30, 2025, and is expected to be settled in future periods. 13 8. STOCKHOLDERS’ EQUITY (DEFICIT) Amendment to Articles of Incorporation or Bylaws On June 2, 2025, the Company further filed a Certificate of Amendment to its Articles of Incorporation with the Secretary of State of Nevada to increase the number of authorized shares of common stock from 10,000,000 to 350,000,000 shares, par value $ 0.0001 per share. The increase was approved by the Company’s stockholders at the Annual Meeting held on May 30, 2025. On April 16, 2025, the Company filed a Certificate of Change to its Articles of Incorporation with the Secretary of State of the State of Nevada to effect a 1-for-35 reverse stock split (the “Reverse Split”) of its common stock, par value $ 0.0001 per share. The Reverse Split became effective on April 21, 2025. Pursuant to the Reverse Split, every 35 shares of the Company’s authorized, issued and outstanding common stock were automatically converted into one share of common stock. No fractional shares were issued as a result of the Reverse Split; instead, fractional shares were rounded up to the nearest whole share at the individual stockholder level. As a result of the Reverse Split, the par value per share remained unchanged. All share and per share amounts in these financial statements have been retroactively adjusted to reflect the Reverse Split for all periods presented, unless otherwise indicated. 2025 Stock Transactions During the six months ended June 30, 2025, the Company issued 2,361,112 shares of common stock (on a post-reverse split basis) pursuant to an at-the-market public offering for net proceeds of $ 11,559,068 . Issuance of shares in pursuance of director’s agreement On October 15, 2024, the Company entered into a Director Agreement with Avraham Ben-Tzvi, a then-member of the Board of Directors. Mr. Ben-Tzvi ceased to serve on the Board effective December 19, 2024. In recognition of his service, the Company issued 3,334 shares of its common stock, par value $ 0.0001 per share (on a post-reverse split basis), to Mr. Ben-Tzvi on January 2, 2025. The shares were valued at a fair value of $ 172,679 , or $ 51.80 per share, based on the post-split share count. The full amount was recognized as a general and administrative expense in the consolidated statement of operations for the six months ended June 30, 2025. On April 2, 2025, David Lazar resigned as President and as a member of the Company’s Board of Directors, effective the same date (the “Separation Date”). In connection with his resignation, the Company entered into a Separation Agreement with Mr. Lazar, pursuant to which the Company agreed to pay $ 415,000 in cash and issue 2,857 shares of the Company’s common stock, par value $ 0.0001 per share (on a post-split basis), as consideration for the covenants and agreements set forth therein. As of December 31, 2024, the Company recorded a total expense of $ 526,000 related to this agreement, consisting of $ 415,000 in accrued cash compensation and $ 111,000 in non-cash stock-based compensation, based on the fair value of the Shares as of the measurement date. The shares were issued on April 2, 2025, and are subject to a lock-up agreement. The expense associated with the issuance of the Shares was fully recognized in the year ended December 31, 2024. No additional expense related to this agreement was recognized during the six months ended June 30, 2025. Issuance of shares in pursuance of consultant’s agreement On June 3, 2025, the Company entered into an Advisory Services Agreement with a third party to provide capital markets and investor relations advisory services. In connection with this agreement, the Company issued 33,000 shares of its common stock as consideration for services. These shares were valued at a fair value of $ 1.44 per share based on the agreement date, resulting in a total non-cash expense of $ 47,520 . This amount was recorded in the consolidated statement of operations for the three and six months ended June 30, 2025, under general and administrative expenses. Warrants During the six months ended June 30, 2025, the Company issued 210,463 shares of common stock (on a post-reverse split basis) upon the exercise of warrants, resulting in aggregate gross proceeds of $ 4,051,415 . As of June 30, 2025, no warrants remain outstanding. Restricted Stock Units In August 2023, the Company granted 893 restricted stock units (the Director RSU’s) on post-split basis, which were to vest in eight equal quarterly installments commencing on October 1, 2023. On August 30, 2023, the Board authorized deferring the vesting of the Director RSUs until such date that the 2021 Plan is amended. The amendment to the plan was approved on December 19, 2024 and vesting resumed thereafter. In December, 2024, the Company granted 1,429 restricted stock units on post-split basis to each four newly elected independent director, for a total of 5,716 RSUs, which shall vest in eight (8) equal quarterly installments commencing in the first quarter of 2025, provided that such directors remain in continuous service of the Company on such dates. The RSUs had a grant-date fair value of $ 318,000 . The Company recorded stock-based compensation expense of $ 695,508 and $ 1,360,205 in the statements of operations for the three and six months ended June 30, 2025, respectively. As of June 30, 2025, total unrecognized compensation cost related to unvested RSUs was $ 546,242 , which is expected to be recognized over a weighted-average remaining vesting period of approximately 1.44 years. As of June 30, 2025, 4,374 RSUs remained unvested, net of 9 RSUs forfeited upon the resignation of a board member on May 30, 2025. 14 The following table summarizes RSU activity for the six months ended June 30, 2025: Restricted Stock Units Number of shares Weighted Average Fair Value Unvested as of December 31, 2024 5,996 $ 381.50 Granted - - Vested ( 1,613 ) 823 Forfeited ( 9 ) 7,000 Unvested as of June 30, 2025 4,374 $ 198 9. RELATED PARTY TRANSACTIONS KBROS and Ssquared Spirits LLC The Company’s founder and Chief Executive Officer, who is a stockholder and member of the board of directors has an economic interest in Ssquared Spirits LLC, the seller of the CWS Platform acquisition. The spouse of the Company’s former Chief Executive Officer and director, is the President and controlling stockholder of KBROS, the managing member and director of Ssquared Spirits LLC. See Note 4 for the CWS Platform acquisition from SSquared. KBROS acts as the Company’s Product Handler, whereby they are entitled to compensation of $ 40,000 per month plus reimbursement for shipping and handling fees incurred by them for orders fulfilled through the CWS Platform, and bonus for reaching certain revenue milestones. For the three and six months ended June 30, 2025, the Company incurred $ 0 and $ 40,000 , respectively, in handling fees under this agreement, which were included in cost of revenue in the consolidated statements of operations. For the three and six months ended June 30, 2024, the Company incurred $ 120,000 and $ 240,000 , respectively, also included in cost of revenue. In addition, during the three and six months ended June 30, 2025, the Company paid $ 0 and $ 100,000 , respectively, in incentive compensation to KBROS, which was recorded in sales and marketing expenses. During the same period for the three and six months ended June 30, 2024, the Company recorded $ 100,000 in incentive compensation, under sales and marketing expenses. In October, 2024, the Company entered into a settlement and release agreement with KBROS, and its controlling stockholder, for an aggregate amount equal to $ 4,100,000 , which was included in general and administrative expenses in the consolidated statements of operations for the year ended December 31, 2024. As of June 30, 2025 and December 31, 2024, $ 678,392 and $ 3,600,000 , respectively, respectively, remained unpaid and were included in accrued expenses on the consolidated balance sheet. See Note 10 for funding commitment with KBROS. Country Wine & Spirits, Inc. (“CWS”) CWS has 6 brick and mortar locations for the sale of beer, wine, spirits and create value in retail locations throughout Southern California and specializes in logistics of shipping and helping brands reach customers. To date CWS has distributed all of the alcohol ordered by customers through the CWS Platform, via our Product Handler agreement with KBROS. The President of CWS is also the 100 % owner of KBROS, the Product Handler. As of June 30, 2025 and December 31, 2024, the Company had $ 300,231 , in accounts receivable, related party with CWS pertaining to product revenues. In the event that CWS fails to repay the trade receivables, the Company believes it can offset the outstanding receivables against regular payables due to KBROS. 15 Accounts Payable, Related Party As of June 30, 2025 and December 31, 2024, the Company had accounts payable of $ 57,511 and $ 21,175 , respectively, with related parties, including KBROS, the Company’s founder and Chief Executive Officer, and officers and directors. Performance Bonus During the three and six months ended June 30, 2025, the Company paid its Chief Executive Officer and KBROS a performance bonus of $ 0 and $ 100,000 each, respectively. For the three and six months ended June 30, 2024, the Company paid $ 0 and $ 100,000 each, respectively. Lease The Company historically leased space from a related party entity, which is now month-to-month. 10. COMMITMENTS AND CONTINGENCIES Funding Commitment Agreement On November 1, 2023, the Company entered into a Funding Commitment Agreement with KBROS, the Product Handler pursuant to the Product Handling Agreement as defined in Note 4. Pursuant to this agreement, the Company committed to provide annual funding to the Product Handler from time to time in the minimum amount of $ 2,500,000 to enable the Product Handler to purchase inventory from Company-approved vendors (“Vendors”). The Company may, without notice to Product Handler, elect not to advance funding for any inventory sold by particular Vendors with respect to which the Company reasonably feels insecure. This Agreement concerns a funding commitment, and not the purchase of Products from Product Handler or Vendors. For further details regarding the settlement agreement, see Note 9. Contingencies On or about July 11, 2025, the Company, along with over two dozen parties including several officers and directors of the Company, has been named as a defendant in an action before the Eight Judicial District, Clark County, Nevada titled Kingbird Ventures, LLC (“Kingbird”) v. Sean Dollinger, et al. The complaint alleges, among other things, breach of fiduciary duties, violations of the Nevada Revised Statutes 78.650, 78.630, 207.400 90.570 and 32.010, alter ego liability, civil conspiracy (the “Complaint”). The Complaint seeks, among other things, damages in an unspecified amount, a declaratory judgment, a temporary restraining order and preliminary injunction freezing the Company’s assets, the assets of the Company’s Chief Executive Officer, Sean Dollinger, the assets of any of the other defendants controlled by Sean Dollinger and others, injunctive relief to prevent any further material corporate decisions by the Company, for the court to restrain the Company, its directors, officers and stockholders from making any significant changes to the Company’s governance or capital structures to further entrench the Company’s Chief Executive Officer. The Complaint was filed by Kingbird Ventures, LLC, recent stockholder of the Company, on July 11, 2025, The Company intends on vigorously defending the litigation. The Company may be subject to pending legal proceedings and regulatory actions in the ordinary course of business. The results of such proceedings cannot be predicted with certainty, but the Company does not anticipate that the final outcome, if any, arising out of any such matters will have a material adverse effect on its business, financial condition or results of operations. 11. SUBSEQUENT EVENTS At-the-Market Offering Subsequent to June 30, 2025, the Company issued an aggregate of 7,329,889 shares of common stock pursuant to its at-the-market offering agreement (the “ATM Agreement”) with H.C. Wainwright & Co., LLC, as sales agent. In July 2025, the Company received net proceeds of approximately $ 26 million from such sales. The Company intends to use the proceeds for working capital, general corporate purposes, and to support ongoing strategic initiatives. On August 6, 2025, the Company appointed Yilin Lu as its President. In connection with this appointment, Mr. Lu was replaced on the Compensation Committee and the Nominating Committee by Hong Chun Yeung, effective the same day. 16