−Removed: (“Yext” or the “Company”) empowers businesses to manage their knowledge so they can deliver relevant, actionable answers to consumer questions as well as consistent, accurate and engaging experiences to customers throughout the digital ecosystem.
+Added: (“Yext,” the “Company,” “we,” “us” or “our”) empowers businesses to manage their knowledge so they can deliver relevant, actionable answers to consumer questions as well as consistent, accurate and engaging experiences to customers throughout the digital ecosystem.
Our digital presence platform (also known as the Answers Platform) lets businesses structure and organize information about their brands in our knowledge graph, Yext Content (also known as the Knowledge Graph), which is then delivered across first- and third-party websites and applications through our network of over 200 service and application providers, which we refer to as our Publisher Network.
−Removed: These publishers include, among others, Amazon Alexa, Apple Maps, Bing, Cortana, Facebook, Google, Google Assistant, Google Maps, Siri and Yelp.
+Added: These publishers include among others, Amazon Alexa, Apple, Bing, Facebook, Google, and Yelp.
Our platform powers all of our key products, including Listings, Reviews, Pages and Search, each with robust analytics capabilities for businesses to easily track performance across customer experiences.
It is our mission to empower businesses to easily manage every aspect of their digital presence to make meaningful connections with their customers across every digital touchpoint.
−Removed: The online consumer journey continues to change with the expansion of artificial intelligence (“AI”) and natural language processing.
+Added: The digital consumer journey continues to change with the expansion of artificial intelligence (“AI”) and natural language processing.
Consumers increasingly depend on more tools to find information and interact with brands across search, websites, apps, voice assistants and chatbots.
−Removed: Consumers are no longer using individual keyword searches like “mortgage” or “menswear,” but instead are using natural language phrases like “wealth advisor near me who specializes in healthcare” or asking specific questions like “what’s the best menswear store in London that sells dress shirts and is open now?” Additionally, consumers are leveraging different channels such as online reviews and social media to make a decision both in-person and online.
−Removed: Publishers are increasingly answering questions directly across these digital touchpoints and basing results on complex algorithms that consider a brand's presence across many places.
−Removed: In order to win customer impressions and conversions, businesses must manage a robust digital presence with proactive knowledge management and customer engagement across as many channels as possible.
−Removed: With the evolution of consumer online behavior and expectations, successful businesses have changed how they market their brands to be discovered and considered.
−Removed: The rapidly evolving AI tool landscape is changing search engine optimization, and it is becoming more challenging for businesses to keep up and manage all of their information and channels at scale, across various locations and regions.
+Added: Consumers are no longer solely depending on individual keyword searches like “mortgage” or “menswear.” Instead, they are increasingly using natural language phrases like “wealth advisor near me who specializes in healthcare” or asking specific questions like “what’s the best menswear store in London that sells dress shirts and is open now?” Additionally, consumers are leveraging multiple channels, such as online reviews and social media, to find information that influences decisions both in-person and online.
+Added: Publishers are increasingly answering these questions directly across digital touchpoints using complex algorithms that evaluate a brand’s presence across many sources.
+Added: In order to win customer impressions and conversions, businesses must maintain an accurate and consistent digital presence with proactive knowledge management to engage with customers across as many channels as possible.
+Added: With the evolution of consumer behavior and expectations, successful businesses have changed how they market their brands to be discovered and considered.
+Added: The rapidly evolving AI landscape is changing search engine optimization, and it is becoming more challenging for businesses to keep up and manage all of their information and channels at scale, across various locations and regions.
Poor user experience on a business’s own website may result in lost sales opportunities or may cause consumers to visit a competitor’s website.
−Removed: The challenge for businesses is to understand and provide accurate answers to consumer’s questions while delivering a rich, consistent consumer experience on their website and third-party applications without relying on “best guess” data that can be incomplete, misleading or incorrect.
+Added: The challenge for businesses is to understand and provide accurate answers to consumer’s questions while delivering a rich, consistent experience across all digital touchpoints without relying on “best guess” data that can be incomplete, misleading or incorrect.
Yext first pioneered a better way for businesses to control and publish the critical information about themselves to answer consumer questions and now leads the industry in digital presence management.
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• modify, enhance and control the information about each of their locations, professionals, menus, events or other entities in one place.
−Removed: Organizational Changes
−Removed: We recently undertook a substantial management and strategic realignment.
−Removed: On March 25, 2022, Howard Lerman, our co-founder and former Chief Executive Officer, and Steven Cakebread, our former Chief Financial Officer, departed the Company.
−Removed: Michael Walrath, Chairman of our Board of Directors, succeeded Mr.
−Removed: Lerman as Chief Executive Officer.
−Removed: Darryl Bond, then the Company’s Executive Vice President and Chief Accounting Officer, succeeded Mr.
−Removed: Cakebread as Chief Financial Officer.
−Removed: Additionally, on June 7,
−Removed: 2022, David Rudnitsky, then our Chief Revenue Officer, resigned from Yext.
−Removed: Brian Distelburger, head of the Company’s international and partner sales and a co-founder of our company, served as interim Chief Revenue Officer until we hired Tom Nielsen as our Chief Revenue Officer in October 2022.
−Removed: Distelburger stepped back as an executive officer of our business at such time.
−Removed: Distelburger further announced in March 2023 that he would be stepping back as an employee as well although he will continue to serve on our Board of Directors.
−Removed: In September 2023, Marc Ferrentino, our President and Chief Operating Officer, departed the Company.
−Removed: As a result, we have recently undergone a significant evolution of our strategy and leadership, and our results and plans reflect those changes.
Industry Background
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With popular services such as Google, Facebook, and Yelp, as well as vertical search applications and search leveraging AI using mobile, voice-based and in-app search, businesses need an efficient way to control their information across these multitude of services.
+Added: • Regulatory Compliance Creates Additional Complexity.
+Added: Regulated industries such as financial services and healthcare must ensure they comply with their respective industries’ complex regulations regarding data and consumer engagement with their services and providers.
+Added: AI Is Reshaping Digital Discovery.
+Added: AI is changing how consumers search for and engage with business information and make decisions.
+Added: From natural language search queries to personalized recommendations and zero-click results, AI models increasingly surface information directly from a brand’s presence across multiple platforms.
+Added: As these tools become more sophisticated, businesses must maintain accurate, structured, and accessible data across all channels to remain discoverable, relevant, and competitive.
Consistent Knowledge About a Business Is Fundamental.
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Existing Alternatives Are Inadequate.
−Removed: Traditional methods for managing information about brands include paper or legacy software-based solutions, such as word processors or spreadsheets.
+Added: Traditional methods for managing information about brands across multiple touchpoints are complex and cumbersome.
Simply managing and updating information within the few core search engines, such as Google and Bing, through these traditional methods is already very challenging, and becomes even more so when implementing updates on an increasing number of other services such as Instagram, Snapchat, and Uber.
+Added: This has become even more complex as AI search experiences are expanding.
Consumer Reviews Are of Critical Importance.
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When searching for a business, consumers need to know many relevant attributes such as qualifications of a wealth advisor, amenities at a hotel, or course offerings at a university.
−Removed: As a result, businesses must ensure that the information about their business are available, accurate and consistent online so that they can be found.
−Removed: Moreover, businesses want to make sure that they appear prominently online when nearby consumers search for them.
−Removed: Finally, once a consumer reaches a business’s website ready to transact, the business must be ready to answer the consumer’s specific queries.
+Added: As a result, businesses must ensure that the information about their business is available, accurate and consistent online so that they can be found.
+Added: Moreover, businesses want to make sure that they appear prominently online when nearby consumers search for them and that consumers can quickly and effectively find the details they are seeking to make a commercial choice.
Consumers Search Using Natural Language .
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We believe that there is a substantial opportunity to continue to increase the size of our customer base across a broad range of industries and companies.
−Removed: We plan to continue to invest in our sales force to grow our customer base, both domestically and internationally.
+Added: We plan to continue to invest in targeted go-to-market strategies to grow our customer base, both domestically and internationally.
• Expand Existing Customer Relationships.
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For example, some businesses may initially purchase our Listings product for their stores in a particular country with opportunities to expand to other stores in the geographic region.
−Removed: We continue to sell additional products and features of our platform, such as Pages, Reviews and Search, to existing customers.
+Added: We continue to sell additional products and features of our platform, such as Pages, Reviews, Search, Social, and Relate, to existing customers.
See "Sales and Marketing" for a discussion of customer retention and our ability to expand customer relationships.
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• Develop and Market New Products and Features.
−Removed: We are committed to developing and marketing innovative capabilities, and we will continue to invest in our platform to help our customers better control the information about their businesses online.
+Added: We are committed to developing and marketing innovative capabilities, including through strategic acquisitions, and we will continue to invest in our platform to help our customers better control the information about their businesses online.
• Drive Usage of Our Platform.
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Search delivers a natural-language search experience on a company’s website and other digital properties, where consumers can search a company’s Knowledge Graph and get direct answers in the form of knowledge cards, maps and other relevant results.
+Added: Social empowers brands to build and grow relationships with their local customers at scale by easily posting, engaging, and responding to relevant content, social comments, and offers across social channels.
+Added: Relate assists financial and other professionals with their compliance obligations and enables them to engage with clients and prospects through text messaging and mobile voice calling, integrating with CRM and archival systems to enhance communication, automate outreach, and provide AI-powered insights for better client engagement.
Our platform contains various other features.
−Removed: Analytics provides businesses a holistic view of where and how consumers interact with their brand both on their own websites and on third-party applications as well as insight into consumer interactions on their Yext Listing, Pages and Search experiences that can drive customer revenue.
−Removed: Social empowers businesses to build and grow relationships with their local customers at scale by easily sharing relevant content, news and offers across social channels.
+Added: For example, Analytics provides businesses a holistic view of where and how consumers interact with their brand both on their own websites and on third-party applications as well as insight into consumer interactions on their Yext Listings, Reviews, Pages, and Search experiences that can drive customer revenue.
Ultimately, our platform helps businesses deliver accurate, consistent, up to date and compelling information to consumers.
−Removed: We also offer our customers additional resources through Hitchhikers, a comprehensive training program and community for professionals, whom use Yext.
−Removed: With Hitchhikers, our customers and the developer community are now able to build custom search solutions for their business using our platform.
+Added: We also offer our customers additional resources including a comprehensive training program and community for professionals who use Yext.
We continue to invest in platform and features development to help our customers better control the information about their business and have released new products and features to all of our customers multiple times a year.
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• obtain statistics about traffic on listings to display to our customers in our platform.
−Removed: Yext’s integrations through its App Directory and Connectors framework offer our customers the ability to connect Yext with other systems to enable customers to accomplish some or all of the following key tasks:
+Added: Yext’s integrations through our App Directory and Connectors framework offer our customers the ability to connect Yext with other systems to enable customers to accomplish some or all of the following key tasks:
• consolidate content from different systems into the Knowledge Graph
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No single customer accounted for more than 10% of our revenue for the fiscal years ended January 31, 2025, 2024 and 2023, respectively.
−Removed: Customer Support
−Removed: Our customer support group responds to inquiries about the use of our products.
−Removed: We provide basic customer support as well as premier customer support, which may include services such as priority access to technical resources, faster target response times and
−Removed: other additional support services.
+Added: Customer Success and Support
+Added: Our customer success and support teams enable customers to quickly onboard and implement our solutions.
+Added: The success team works with our largest enterprise clients to deliver strategic customer service, and our support group responds to inquiries about the use of our products.
+Added: We provide three levels of customer support, which may include services such as priority access to technical resources, faster target response times and other additional assistance.
As the Yext platform can be used by a number of different roles throughout the organization, for an additional fee, we also offer field user support which includes one-on-one training, review of content based on brand guidelines, and other support services.
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As of January 31, 2025, we had 48 issued U.S.
−Removed: patents, one issued U.S.
−Removed: design patent, seven issued international design patents, four issued national stage patents, 26 non-provisional applications, one provisional application, one U.S.
−Removed: design patent application, one international design application, eight international Patent Cooperation Treaty patent applications pending, and 26 national stage applications outside of the U.S.
+Added: patents, ten issued design patents, nine issued national stage patents, 21 non-provisional applications, one provisional application, five international Patent Cooperation Treaty patent applications pending, and 25 national stage applications outside of the U.S.
The issued patents have expiration dates ranging from 2032 to 2047.
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The market for our platform is new and rapidly evolving, and we face many competitors with a variety of product offerings.
−Removed: Our competition comes from businesses that choose to manage their online, public-facing data in-house using manual, paper and spreadsheet-based systems that corporate personnel employ in a fragmented manner rather than pay for a third-party product or service.
+Added: Our competition comes from businesses that choose to manage their online, public-facing data in-house systems that corporate personnel employ in a fragmented manner rather than pay for a third-party product or service.
Businesses may also attempt to use in-house resources to develop their own solutions for some or all of the features that our platform provides.
−Removed: In addition, other companies may offer products and services at lower price points than us or that compete with some of the features present in our platform.
+Added: In addition, other companies have and may continue to offer products and services at lower price points than us or that compete with some of the features present in our platform.
For example, certain local marketing and reputation management companies offer one or more products that manage location information across search platforms or facilitate monitoring and responding to reviews.
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As we develop our platform, we will introduce products and features that compete in new markets and as a result we will face more established businesses in these markets.
−Removed: For example, Search was launched in 2019 and competes with more established search products and legacy search features.
We believe our product is differentiated from that of our competitors because of its ease and cost of deployment, ability to leverage structured data in Knowledge Graph, multi-algorithm approach and natural language understanding.
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Human Capital
−Removed: We believe that creating great customer experiences begins with having a company culture that values the contributions of every employee.
+Added: We believe that creating great customer experiences begins with having a high-performance culture that values the contributions of every employee.
Yext is committed to providing a safe, productive, discrimination-free and harassment-free work environment.
All employees are responsible for compliance with our Code of Conduct and Employee Handbook, which includes our anti-harassment policy.
−Removed: These policies and practices help us foster a workplace environment that promotes high performance and the opportunity for every employee to positively impact the customer experience while valuing inclusion and diversity.
+Added: These policies and practices help us foster a workplace environment that promotes performance and the opportunity for every employee to positively impact the customer experience.
We support six employee resource groups, or ERGs, that are led by employees with a senior executive sponsor.
−Removed: The ERGs play a critical role in attracting high performing talent and facilitating engagement in mentoring and professional development, and contribute to the growth of Yext business in constituent communities.
+Added: The ERGs play a critical role in attracting high performing talent, outreach to customers, community involvement, and facilitating engagement in mentoring and professional development, and contribute to the growth of Yext business.
To attract and retain highly capable and innovative employees, we pay for performance relative to the competitive market for talent in every location where Yext has employees.
Our compensation packages include market-competitive pay, an Employee Stock Purchase Plan, healthcare and retirement benefits, paid time off and family leave and flexible work schedules.
−Removed: We also offer broad-based equity awards with multi-year vesting provisions to align the interest of employees with Yext stockholders, and reward our employees for long term corporate performance based on the value of our common stock and promote retention throughout the vesting period.
+Added: We also offer the opportunity for employees to share in the success of the company through equity awards with multi-year vesting provisions to align the interest of employees with Yext stockholders, which reward our employees for long term corporate performance and promote retention throughout the vesting period.
We have invested resources to develop employee talent.
In addition, we conduct an annual employee survey to measure employee engagement and identify areas for improvement over time.
−Removed: To support our employees in the fiscal year ended January 31, 2024 and to promote their health and safety, Yext offices are open on a voluntary basis in accordance with guidance provided by government agencies.
−Removed: Many of our employees are working remotely or working part time in a Yext office and part time remotely.
−Removed: While we continue to hold virtual events, we have also resumed in-person marketing events.
−Removed: We provided two weeks of emergency family leave for employees to take care of a child or parent due to COVID-19 disruptions.
−Removed: Over the course of the fiscal year ended January 31, 2024, the number of days worked in Yext offices has increased as teams seek more face-to-face, in-person collaboration opportunities.
As of January 31, 2025, we had approximately 1,150 full-time employees, approximately 32% of whom are based in our New York headquarters.
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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.