What changed in this filing

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Item 1. Business

2024-03-13 compared with 2023-03-17 · 103 added, 103 removed, 176 unchanged (54% of the section changed)

(“Yext” or the “Company”) organizes a business’s facts so it can deliver relevant, actionable answers to consumer questions throughout the digital ecosystem.

Our platform lets businesses structure the facts about their brands in a database called the Knowledge Graph.

Our platform is built to leverage the structured data stored in the Knowledge Graph to deliver a modern search experience on a business’s or organization’s own website, as well as across over 200 service and application providers, which we refer to as our Publisher Network, previously referred to as our Knowledge Network, and includes Amazon Alexa, Apple Maps, Bing, Cortana, Facebook, Google, Google Assistant, Google Maps, Siri and Yelp.

Our platform powers all of our key features, including Listings, Pages, and Search, along with its other features and capabilities.

We believe a business is the ultimate authority on its own facts, and it is our mission to put that business in control of it, everywhere.

The online consumer journey continues to change.

With natural language processing and the growing prevalence of voice assistants and chatbots, search has become more conversational.

Consumers are no longer just typing in individual keywords like “mortgage” or “menswear,” but are also using natural language phrases like “wealth advisor near me who specializes in healthcare” and even asking specific, complex questions like “what’s the best menswear store in London that sells dress shirts and is open now?” Web and mobile applications and voice and artificial intelligence, or AI, engines are increasingly answering questions directly and in certain cases providing only one answer unlike traditional web-based search where many results are displayed as a list requiring further exploration.

As search continues to evolve, and increasingly leverages AI, consumers are more likely to rely on these direct answers.

While consumer online search behavior has changed, the search experience on many businesses’ websites has not evolved to meet consumer expectations.

Numerous searches are unable to understand natural language queries instead returning a list of links based on keywords rather than direct answers.

(“Yext” or the “Company”) empowers businesses to manage their knowledge so they can deliver relevant, actionable answers to consumer questions as well as consistent, accurate and engaging experiences to customers throughout the digital ecosystem.

Our digital presence platform (also known as the Answers Platform) lets businesses structure and organize information about their brands in our knowledge graph, Yext Content (also known as the Knowledge Graph), which is then delivered across first- and third-party websites and applications through our network of over 200 service and application providers, which we refer to as our Publisher Network.

These publishers include, among others, Amazon Alexa, Apple Maps, Bing, Cortana, Facebook, Google, Google Assistant, Google Maps, Siri and Yelp.

Our platform powers all of our key products, including Listings, Reviews, Pages and Search, each with robust analytics capabilities for businesses to easily track performance across customer experiences.

It is our mission to empower businesses to easily manage every aspect of their digital presence to make meaningful connections with their customers across every digital touchpoint.

The online consumer journey continues to change with the expansion of artificial intelligence (“AI”) and natural language processing.

Consumers increasingly depend on more tools to find information and interact with brands across search, websites, apps, voice assistants and chatbots.

Consumers are no longer using individual keyword searches like “mortgage” or “menswear,” but instead are using natural language phrases like “wealth advisor near me who specializes in healthcare” or asking specific questions like “what’s the best menswear store in London that sells dress shirts and is open now?” Additionally, consumers are leveraging different channels such as online reviews and social media to make a decision both in-person and online.

Publishers are increasingly answering questions directly across these digital touchpoints and basing results on complex algorithms that consider a brand's presence across many places.

In order to win customer impressions and conversions, businesses must manage a robust digital presence with proactive knowledge management and customer engagement across as many channels as possible.

With the evolution of consumer online behavior and expectations, successful businesses have changed how they market their brands to be discovered and considered.

The rapidly evolving AI tool landscape is changing search engine optimization, and it is becoming more challenging for businesses to keep up and manage all of their information and channels at scale, across various locations and regions.

Poor user experience on a business’s own website may result in lost sales opportunities or may cause consumers to visit a competitor’s website.

The challenge for businesses is to understand and provide accurate answers to consumer’s questions while delivering a rich, consistent search experience on their website as well as third-party applications.

Many answers and results provided by searches currently come from third-party sources such as data aggregators, governmental agencies and consumers.

The net result of this third-party sourcing has been to produce “best guess” data that can often be incomplete, misleading or incorrect.

Yext pioneered a better way for businesses to control and publish the critical facts about themselves to answer consumer questions.

We have built our business on the fundamental premise that the best source of accurate and timely information about a business is the business itself.

We do this first by empowering brands to structure the public facts about themselves in a database called the Knowledge Graph.

The Knowledge Graph organizes data in a way that can answer complex questions by storing both data points themselves and the multiple relationships between data points.

Then our platform uses multiple algorithms to better understand user intent and find relevant results from structured data, semi-structured data or unstructured documents.

In addition, our products and features are built to leverage the structured data stored in the Knowledge Graph so businesses can provide official answers to consumer questions.

The challenge for businesses is to understand and provide accurate answers to consumer’s questions while delivering a rich, consistent consumer experience on their website and third-party applications without relying on “best guess” data that can be incomplete, misleading or incorrect.

Yext first pioneered a better way for businesses to control and publish the critical information about themselves to answer consumer questions and now leads the industry in digital presence management.

We do so by enabling brands to collect, organize, and deliver their critical knowledge to consumers and manage their digital presence at scale to connect, engage, and convert customers.

With one central platform, businesses can efficiently manage their digital presence at scale while maintaining a consistent and compelling brand story that resonates with their customers.

Businesses can select as many products as needed to meet their goals, powered by multiple algorithms that learn user intent and find relevant results from structured data, semi-structured data or unstructured documents.

Businesses of nearly all sizes and in a diverse set of industries can benefit from our platform and capabilities.

Yext enables businesses to:

• provide direct answers to consumer questions about their business on their own website;

• modify, enhance and control the facts about each of their locations, professionals, menus, events or other entities managed with our platform;

• update once and disseminate changes to their listings across the most widely used third-party maps, apps, search engines, GPS systems, digital assistants, vertical directories and social networks that consumers rely upon today;

• create and update search-optimized landing pages for their locations, professionals and events on their own websites;

• encourage consumer reviews for inclusion on their landing pages;

• analyze how features in the platform drive consumer engagement and revenue for our customers.

• manage a consistent brand experience across all digital channels;

• increase local engagement by ensuring all publishers have accurate information about their business;

• access one platform for all digital marketing channels, with the ability to integrate with their existing marketing solutions and consolidate marketing data;

• make data-driven marketing decisions with access to real-time data and trend analysis across digital channels;

• leverage AI to deliver accurate information in a timely fashion and engage with consumers more efficiently and effectively while automating and optimizing workflows;

• modify, enhance and control the information about each of their locations, professionals, menus, events or other entities in one place.

Organizational Changes

We undertook a substantial management and strategic realignment in our fiscal year ended January 31, 2023.

We recently undertook a substantial management and strategic realignment.

On March 25, 2022, Howard Lerman, our co-founder and former Chief Executive Officer, and Steven Cakebread, our former Chief Financial Officer, departed the Company.

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Cakebread as Chief Financial Officer.

Concurrently with these changes, Marc Ferrentino, then our Chief Strategy Officer, was named as President and Chief Operating Officer.

Additionally, on June 7, 2022, David Rudnitsky, then our Chief Revenue Officer, resigned from Yext.

Brian Distelburger, head of the Company’s international and partner sales and a co-founder of our company, served as interim Chief

Revenue Officer until we hired Tom Nielsen as our Chief Revenue Officer in October 2022.

Additionally, on June 7,

2022, David Rudnitsky, then our Chief Revenue Officer, resigned from Yext.

Brian Distelburger, head of the Company’s international and partner sales and a co-founder of our company, served as interim Chief Revenue Officer until we hired Tom Nielsen as our Chief Revenue Officer in October 2022.

Distelburger stepped back as an executive officer of our business at such time.

Distelburger further announced in March 2023 that he would be stepping back as an employee as well although he will continue to serve on our Board of Directors.

As a result, we have undergone a significant evolution of our strategy and leadership in the past year, and our results and plans reflect those changes.

In September 2023, Marc Ferrentino, our President and Chief Operating Officer, departed the Company.

As a result, we have recently undergone a significant evolution of our strategy and leadership, and our results and plans reflect those changes.

Industry Background

Search Results Provide Direct Answers.

Search that is powered by AI has grown significantly in recent years.

Businesses are now able to leverage search to help consumers discover what they need directly on the search engine results page.

Consumers Search Using Natural Language .

Consumers are no longer just typing in individual keywords, but are also using natural language phrases and even asking specific, complex questions.

Businesses need to be able to understand those questions and answer them accurately and directly.

Facts About a Business Are Fundamental.

Businesses spend significant sums on developing their brands and creating product and market awareness.

When potential consumers want to make a purchase, businesses need to be able to answer consumers' questions accurately and directly.

Inaccurate or incomplete information may result in lost sales opportunities, negative brand experiences and organizational inefficiencies.

Search Drives Commerce.

When searching for a business, consumers need to know many relevant attributes such as qualifications of a wealth advisor, amenities at a hotel, or course offerings at a university.

As a result, businesses must ensure that the facts about their business are available, accurate and consistent online so that they can be found.

Moreover, businesses want to make sure that they appear prominently online when nearby consumers search for them.

Finally, once a consumer reaches a business’s website ready to transact, the business must be ready to answer the consumer’s specific queries.

Managing Facts Online Is Challenging

Many businesses lack the capabilities to effectively control, structure and manage facts across the digital ecosystem where consumers discover businesses.

This lack of management capability is due to several factors:

• Lack of Control of Facts Online.

Managing Information Online Is Challenging.

Many businesses struggle to effectively control, structure and manage information across the digital ecosystem where consumers discover their businesses.

This is due to several factors:

• Lack of Control of Information Online.

Many answers and results provided by searches currently come from third-party sources such as data aggregators, governmental agencies and consumers.

The net result of this third-party sourcing has been to produce “best guess” data that can often miss or misstate the true facts about businesses worldwide.

• Attributes that Describe the Facts About a Business Are Expanding.

To respond to consumer questions, businesses need to be able to define the facts about their business using detailed, category-specific attributes ranging from name, address and phone number to more detailed items such as whether a hotel accepts pets, a restaurant has a gluten-free menu or a doctor accepts certain insurance plans.

• Facts About a Business Are Dynamic.

The facts about a business include dynamic attributes that change frequently, such as opening hours, holiday hours, menus, events and promotions.

• Facts About a Business Exist in Many Places.

With popular services such as Google, Facebook and Yelp, as well as vertical search applications and search leveraging AI using mobile, voice-based and in-app search, businesses need an efficient way to control their facts across these multitude of services.

• Attributes that Describe the Information About a Business Are Expanding.

To respond to consumer questions, businesses need to be able to define the information about their business using detailed, category-specific attributes ranging from name, address and phone number to more detailed items such as whether a hotel accepts pets, a restaurant has a gluten-free menu or a doctor accepts certain insurance plans.

• Information About a Business Is Dynamic.

The information about a business include dynamic attributes that change frequently, such as opening hours, holiday hours, menus, events and promotions.

• Information About a Business Exists in Many Places.

Consistent Knowledge About a Business Is Fundamental.

When potential consumers want to make a purchase, businesses need to be able to answer consumers' questions accurately and directly.

Inaccurate or incomplete information may result in lost sales opportunities, negative brand experiences and organizational inefficiencies.

Businesses Need to Provide Consumers with Relevant and Actionable Information.

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Existing Alternatives Are Inadequate.

Traditional methods for managing facts about brands include paper or legacy software-based solutions, such as word processors or spreadsheets.

Traditional methods for managing information about brands include paper or legacy software-based solutions, such as word processors or spreadsheets.

Simply managing and updating information within the few core search engines, such as Google and Bing, through these traditional methods is already very challenging, and becomes even more so when implementing updates on an increasing number of other services such as Instagram, Snapchat and Uber.

Consumer Reviews Are of Critical Importance.

Many major applications include consumer review data in their search results and may rank businesses and professional service providers based on the number, quality and recency of reviews.

A limited number of reviews or a few poor reviews without offsetting positive reviews may result in an otherwise lower search ranking in certain applications.

Search Drives Commerce.

When searching for a business, consumers need to know many relevant attributes such as qualifications of a wealth advisor, amenities at a hotel, or course offerings at a university.

As a result, businesses must ensure that the information about their business are available, accurate and consistent online so that they can be found.

Moreover, businesses want to make sure that they appear prominently online when nearby consumers search for them.

Finally, once a consumer reaches a business’s website ready to transact, the business must be ready to answer the consumer’s specific queries.

Consumers Search Using Natural Language .

Consumers are no longer just typing in individual keywords, but are also using natural language phrases and even asking specific, complex questions.

Businesses need to be able to understand those questions and answer them accurately and directly.

Search Results Provide Direct Answers.

Search that is powered by AI has grown significantly in recent years.

Businesses are now able to leverage search to help consumers discover what they need directly on the search engine results page.

Poor Search Experience Results in Lost Transactions.

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Poor search experience on a business’s own website may result in lost sales opportunities or may cause consumers to visit a competitor’s website.

Consumer Reviews Are of Critical Importance.

Many major applications include consumer review data in their search results and may rank businesses and professional service providers based on the number, quality and recency of reviews.

A limited number of reviews or a few poor reviews without offsetting positive reviews may result in an otherwise lower search ranking in certain applications.

Growth Strategy

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For example, some businesses may initially purchase our Listings product for their stores in a particular country with opportunities to expand to other stores in the geographic region.

We continue to sell additional features of our platform, such as Pages, Reviews and Search, to existing customers.

We continue to sell additional products and features of our platform, such as Pages, Reviews and Search, to existing customers.

See "Sales and Marketing" for a discussion of customer retention and our ability to expand customer relationships.

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• Develop and Market New Products and Features.

We are committed to developing and marketing innovative capabilities, and we will continue to invest in our platform to help our customers better control the facts about their businesses online.

We are committed to developing and marketing innovative capabilities, and we will continue to invest in our platform to help our customers better control the information about their businesses online.

• Drive Usage of Our Platform.

Our customer success professionals are responsible for building relationships and increasing our customers' adoption of the Answers platform.

Our customer success professionals are responsible for building relationships and increasing our customers' adoption of the Yext platform.

Our comprehensive training program and community helps our customers and the developer community develop skills to build custom solutions on our platform.

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We plan to continue to expand our Publisher Network.

As of January 31, 2023, our Publisher Network was comprised of over 200 applications.

As of January 31, 2024, our Publisher Network was comprised of over 200 service and application providers.

We continue to focus on adding more industry vertical-specific and international services to our Publisher Network as well as including new services that may become more commonly used in the future.

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The App Directory includes integrations with third-party applications that can supplement our existing platform capabilities.

The Connectors framework provides organizations with pre-built or custom integrations that can be used to pull content into the Yext Knowledge Graph.

During the fiscal year ended January 31, 2023, we added several new integrations to the App Directory and Connectors framework, including Freshworks, Outreach, Snowflake and WordPress, amongst others.

We also made significant updates to many of our existing integrations.

The Connectors framework provides organizations with pre-built or custom integrations that can be used to pull content into the Knowledge Graph.

The continued expansion of the Yext App Directory and Yext Connectors framework will give organizations additional flexibility to support new and varied use cases, growing our market opportunity and further increasing customer retention.

Key Benefits of Our Platform

The Answers platform provides the following benefits depending on a customer’s subscription level and enabled product features:

• Control over Facts.

Our platform is the system of record that enables our customers to control and centralize the facts about their businesses, resulting in the elimination of inaccurate and duplicate data and the ability to seamlessly update data across our Publisher Network.

The Yext digital presence platform provides the following benefits depending on a customer’s subscription level and enabled product features:

• Control over Information.

Our platform is the system of record that enables our customers to control and centralize the information about their businesses, resulting in the elimination of inaccurate and duplicate data and the ability to seamlessly update data across our Publisher Network.

• Flexibility for Optimized Management of Business Attributes.

Our technology enables businesses to develop structured data that suits their business needs and is optimized for search and discovery.

Our platform gives businesses the ability to organize, edit and update the facts about their business based on numerous standard attribute fields, such as address and hours of operation, and increase the depth of their data using our extensible custom fields, such as menu options or accepted insurance plans.

Our platform gives businesses the ability to organize, edit and update the information about their business based on numerous standard attribute fields, such as address and hours of operation, and increase the depth of their data using our extensible custom fields, such as menu options or accepted insurance plans.

• Direct Integrations with the Most Relevant Services.

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Our platform integrates with both global and country-specific search engines and applications, accepts international address and phone number data, and allows local employees to contribute individual expertise, providing a consumer experience that respects local languages, address formats and customs.

The Answers Platform

Yext's cloud-based platform powers products and features that allow our customers to provide accurate and direct answers to consumer questions, to control the facts about their businesses and the content of their landing pages and to manage their consumer reviews, all from a single login.

The Yext Digital Presence Platform

Yext's cloud-based platform powers products and features that allow our customers to provide accurate and direct answers to consumer questions, to control the information about their businesses and the content of their landing pages and to manage their consumer reviews, all from a single login.

From our platform customers can centralize, control and manage data fields, including store information such as name, address, phone number and holiday hours;

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FAQs and more.

These and other public facts about a business are stored in a database called the Knowledge Graph.

These and other public data about a business are stored in a database called the Knowledge Graph.

The Knowledge Graph organizes data in a way that can answer complex questions by storing both data points themselves and the multiple relationships between data points.

Our customers can then use information from the Knowledge Graph to answer consumers' questions, to power and update their landing pages and to make this information available through our Publisher Network of over 200 maps, apps, search engines, intelligent GPS systems, digital assistants, vertical directories and social networks in a complete, up to date and accurate manner.

The key products and features that comprise the Answers platform include:

Listings allows our customers to sync and update the content they store in the Answers platform across our Publisher Network providing customers with greater control and consistency over their brand.

The key products and features that comprise the Yext platform include:

Listings allows our customers to sync and update the content they store in the Yext platform across our Publisher Network providing customers with greater control and consistency over their brand.

Content powers the Knowledge Graph that organizes data in a way that can answer complex questions by storing both data points themselves and the multiple relationship between data points.

Pages enables businesses to create landing pages on their website to capture traffic from search engines and establish a call-to-action for consumers who reach those pages.

Reviews enables customers to encourage and facilitate reviews, thereby increasing the quantity and quality of the reviews available to potential consumers and provides tools to manage their reviews from multiple sources across our Publisher Network from a single location.

• Connectors .

Connectors unifies data from different external sources into a centralized data storage that powers the experiences and knowledge behind different channels.

Search delivers a natural-language search experience on a company’s website and other digital properties, where consumers can search a company’s Knowledge Graph and get direct answers in the form of knowledge cards, maps and other relevant results.

Our platform contains various other features.

Analytics provides businesses a holistic view of where and how consumers interact with their brand both on their own websites and on third-party applications as well as insight into consumer interactions on their Yext Listing, Pages and Search experiences that can drive customer revenue.

Social empowers businesses to build and grow relationships with their local customers at scale by easily sharing relevant content, news and offers across social channels.

Ultimately, our platform helps businesses deliver accurate, consistent, up to date and compelling information to consumers.

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With Hitchhikers, our customers and the developer community are now able to build custom search solutions for their business using our platform.

We continue to invest in platform and features development to help our customers better control the facts about their business and have released new products and features to all of our customers multiple times a year.

We continue to invest in platform and features development to help our customers better control the information about their business and have released new products and features to all of our customers multiple times a year.

Our Technology

Our cloud-based platform is designed to scale as we continue to add customers and allows us to support the entities managed with our platform and the millions of associated facts.

The platform is built primarily with industry-standard open source technology.

Our platform is built primarily with industry-standard open source technology.

We use a microservices-based architecture to maximize the manageability, flexibility and scalability of our software as it continues to grow more complex.

We also employ a modern continuous delivery approach to building, testing and deploying our software.

The majority of our customer-facing software is run from two co-location data centers.

Our administrative and content management software is run from co-location data centers in the United States and third-party hosting services in the European Union.

To provide the highest level of up-time and lowest latency for our platform capabilities, key high-volume services are hosted by third-party hosting services, which allows easier and greater scalability and provides for redundancy.

Data Structure

The Answers platform allows customers to collect, store and manage structured data, consistent with standards published by schema.org.

The Yext platform allows customers to collect, store and manage structured data, consistent with standards published by schema.org.

Schema.org is an open and collaborative initiative launched by certain large search engines that defines the vocabulary and format for structured markup.

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• retrieve or get notified about reviews and allow review response;

• obtain statistics about traffic on listings to display to our customers in the platform.

• obtain statistics about traffic on listings to display to our customers in our platform.

Yext’s integrations through its App Directory and Connectors framework offer our customers the ability to connect Yext with other systems to enable customers to accomplish some or all of the following key tasks:

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We have also worked with the major application providers to develop trust and strong working relationships, resulting in specific operational workflows, processes for issue resolution, and specialized technology and processes tailored to the nuances of each.

For smaller application providers, we have developed our own API specifications that can be used to build and implement integration with our platform.

For smaller application providers, we have developed our own Application Programming Interface, or API, specifications that can be used to build and implement integration with our platform.

Our Customers

We serve businesses with locations throughout the world.

These include many leading businesses in a diverse set of industries, such as healthcare, retail and financial services.

These include many leading businesses in a diverse set of industries, such as healthcare, hospitality, food services, retail and financial services.

For this purpose, we define a customer as a separate and distinct entity, such as a company, a government institution, or a business unit of a large corporation, that has its own separate contract with us to access our platform.

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Our customer support group responds to inquiries about the use of our products.

We provide basic customer support as well as premier customer support, which may include services such as priority access to technical resources, faster target response times and other additional support services.

As the Answers platform can be used by a number of different roles throughout the organization, for an additional fee, we also offer field user support which includes one-on-one training, review of content based on brand guidelines, and other support services.

We provide basic customer support as well as premier customer support, which may include services such as priority access to technical resources, faster target response times and

other additional support services.

As the Yext platform can be used by a number of different roles throughout the organization, for an additional fee, we also offer field user support which includes one-on-one training, review of content based on brand guidelines, and other support services.

Professional Services

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In transactions with resellers, we are only a party to the transaction with the reseller and are not a party to the reseller’s transaction with its customer.

We continue to develop programs comprised of technology companies and consultants to promote the Answers platform to their customers.

We continue to develop programs comprised of technology companies and consultants to promote the Yext platform to their customers.

Our sales organization varies by market within each country and will change over time as we build critical mass and address various verticals within a market.

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As of January 31, 2024, we had 26 issued U.S.

patents, five issued design patents, one issued national stage patent, 25 non-provisional, two U.S.

design patent applications, three international design applications, 10 international Patent Cooperation Treaty patent applications pending, and 21 national stage applications outside of the U.S.

patents, one issued U.S.

design patent, seven issued international design patents, four issued national stage patents, 26 non-provisional applications, one provisional application, one U.S.

design patent application, one international design application, eight international Patent Cooperation Treaty patent applications pending, and 26 national stage applications outside of the U.S.

The issued patents have expiration dates ranging from 2032 to 2047.

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As we develop our platform, we will introduce products and features that compete in new markets and as a result we will face more established businesses in these markets.

For example, Search, previously known as Answers, was launched in 2019 and competes with more established search products and legacy search features.

For example, Search was launched in 2019 and competes with more established search products and legacy search features.

We believe our product is differentiated from that of our competitors because of its ease and cost of deployment, ability to leverage structured data in Knowledge Graph, multi-algorithm approach and natural language understanding.

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Human Capital

We consider our culture and employees to be vital to our success.

We believe that creating great customer experiences begins with having a company culture that values the contributions of every employee.

Yext is committed to providing a safe, productive, discrimination-free and harassment-free work environment.

All employees are responsible for compliance with our Code of Conduct and Employee Handbook, which includes our anti-harassment policy.

These policies and practices help us foster a workplace environment that promotes inclusion and diversity.

We also support seven employee resource groups, or ERGs, that are led and founded by employees with a senior executive sponsor.

ERGs provide a community for underrepresented groups and their allies and offer professional development and mentoring opportunities.

In addition, our diversity and inclusion team develops and implements diversity and inclusion strategies to improve our recruitment process, performance management, leadership development, employee engagement and retention.

To attract and retain highly capable and innovative employees, we have developed competitive compensation packages and benefits programs.

These policies and practices help us foster a workplace environment that promotes high performance and the opportunity for every employee to positively impact the customer experience while valuing inclusion and diversity.

We support six employee resource groups, or ERGs, that are led by employees with a senior executive sponsor.

The ERGs play a critical role in attracting high performing talent and facilitating engagement in mentoring and professional development, and contribute to the growth of Yext business in constituent communities.

To attract and retain highly capable and innovative employees, we pay for performance relative to the competitive market for talent in every location where Yext has employees.

Our compensation packages include market-competitive pay, an Employee Stock Purchase Plan, healthcare and retirement benefits, paid time off and family leave and flexible work schedules.

We also offer broad-based equity awards with multi-year vesting provisions to incentivize and reward our employees for long term corporate performance based on the value of our common stock and promote retention throughout the vesting period.

We also offer broad-based equity awards with multi-year vesting provisions to align the interest of employees with Yext stockholders, and reward our employees for long term corporate performance based on the value of our common stock and promote retention throughout the vesting period.

We have invested resources to develop employee talent.

In addition, we conduct an annual employee survey to gauge employee engagement and identify areas of focus.

To support our employees in the fiscal year ended January 31, 2023 and to promote their health and safety, our offices are open on a voluntary basis in accordance with guidance provided by government agencies, although currently many of our employees are still working remotely.

In addition, we conduct an annual employee survey to measure employee engagement and identify areas for improvement over time.

To support our employees in the fiscal year ended January 31, 2024 and to promote their health and safety, Yext offices are open on a voluntary basis in accordance with guidance provided by government agencies.

Many of our employees are working remotely or working part time in a Yext office and part time remotely.

While we continue to hold virtual events, we have also resumed in-person marketing events.

We provided two weeks of emergency family leave for employees to take care of a child or parent due to COVID-19 disruptions.

As of January 31, 2023, we had approximately 1,200 full-time employees, the majority of whom are based in our New York headquarters.

Over the course of the fiscal year ended January 31, 2024, the number of days worked in Yext offices has increased as teams seek more face-to-face, in-person collaboration opportunities.

As of January 31, 2024, we had approximately 1,100 full-time employees, approximately 47% of whom are based in our New York headquarters.

Governmental Regulation

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Our telephone number is (212) 994-3900.

Copies of our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to these reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, or the Exchange Act, are available, free of charge, on our investor relations website as soon as reasonably practicable after we file such

material electronically with or furnish it to the Securities and Exchange Commission, or the SEC.

The SEC also maintains a website at http://www.sec.gov that contains our SEC filings.

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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-K

Item 1. Business