Item 7. Management’s Discussion and Analysis
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS
You should read the following
discussion and analysis of our financial condition and results of operations for the years ended December 31, 2023 and 2022 in conjunction
with our audited consolidated financial statements and the related notes included elsewhere in this Annual Report. This discussion contains
forward-looking statements that involve risks and uncertainties. Our actual results and the timing of selected events could differ materially
from those anticipated in these forward-looking statements as a result of various factors, including those set forth under “Risk
Factors” and elsewhere in this Annual Report.
Overview
We offer a suite of proprietary
business-to-business software tools that are meant to drive user engagement through gamification and rewards. These tools allow our partners
to offer in-game prizing and rewards, including merchandise, coupons, digital goods, and sweepstakes entries — inside
their websites, their venues, or their streaming media content.
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Our customers are mostly
sports teams, venues, and advertising agencies, who typically use our products as part of their live events or as part of an advertising
campaign with the goal of engaging fans, increasing consented first-party data, and increasing sales. At December 31, 2022, we had 16 active
customers. At December 31, 2023, we had five active customers.
Our products and games are
designed so that end users of our products could earn prizes by registering on our system and completing in-content challenges like trivia,
polls, or casual mobile games. Players could use our system to play a variety of games and earn a wide range of prize types, provided
by advertisers and sponsors. Our products, include our in-venue XEO and Filter Fan Cam products for live events, and our new stand-alone
“Winfinite” product that can be used by brands, advertising agencies, and content partners to reach potential customers outside
of sports venues, on mobile devices. We also have an IP portfolio that could create future licensing and product development opportunities
including our recently allowed Artificial Intelligence (“AI”) and Machine Learning (“ML”) series of patent claims.
With the acquisition of Xcite
Interactive in June 2021, we acquired a number of key pieces of technology and relationships that have helped to drive our engagement
and rewards business, including a live events fan engagement business that has partnered with professional sports franchises in the National
Football League (“NFL”), the National Basketball Association (“NBA”), the National Hockey League (“NHL”)
and others to increase audience engagement using interactive gaming functions like trivia, polling, and casual games that can be played
alongside live experiences whether a player is at-home, in a restaurant, or in-venue at the event itself. Our three largest customers
in 2023 were the San Jose Sharks, the Sacramento Kings, and ENT Marketing, a marketing agency that used our platform to promote Coca-Cola
products.
We now have three principal
software products. Our eXtreme Engagement Online or “XEO” platform is designed primarily for in-venue main-board work in stadiums
and arenas. Our Filter Fan Cam (FFC) platform is an Augmented Reality filtering tool that can be used for mobile and in-venue applications.
In addition, we have a stand-alone gaming and prizing product that we call “Winfinite,” which allows brands, media companies,
and advertising agencies to reach out to customers directly on their mobile devices. We license these three software products to teams,
ad agencies, and other content creators.
Significant Components of Our Results of Operations
Revenue. In
general, we recognize revenue when the amount of revenue can be reliably measured, it is probable that future economic benefits will flow
to us, where there is evidence of an arrangement, when the selling price is fixed or determinable, and when specific criteria have been
met or there are no significant remaining performance obligations for each of our activities as described below. Foreseeable losses, if
any, are recognized in the year or period in which the loss is determined.
We earn revenue through the
development and maintenance of custom-built software.
We recognize revenues received
from the development and maintenance of custom-built software and other professional services provided upon the satisfaction of our performance
obligation in an amount that reflects the consideration to which we expect to be entitled in exchange for those services. Performance
obligations can be satisfied either at a single point in time or over time. For those performance obligations that are satisfied at a
single point in time, the revenue is recognized at that time. For each performance obligation satisfied over time, we recognize revenue
by measuring the progress toward complete satisfaction of that performance obligation.
Our contracts with customers
may include multiple performance obligations. For these contracts, we account for individual performance obligations separately if they
are capable of being distinct within the context of the contract. Determining which performance obligations are considered distinct may
require significant judgment. Judgment is also required to determine the amount of revenue associated with each distinct performance obligation.
Operating Expenses. We
classify our operating expense as research and development, and selling, general and administrative. Personnel costs are the primary component
of each of these operating expense categories, which consist of cash-based personnel costs, such as salaries, benefits and bonuses. Additionally,
these categories include intangible amortization, amortization expense, interest expense, software costs, professional fees and share-based
compensation.
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Operating Results
Comparison of Results of Operations for the Years Ended December
31, 2023 and 2022
The following table summarizes our results of operations
for the years ended December 31, 2023 and 2022:
For
the Year Ended December 31,
2023
2022
Statement of Operations and Comprehensive Loss Data:
Revenue
$ 271,169
$ 1,108,840
Cost of revenues
103,067
617,049
Gross Margin
168,102
491,791
Expenses
Research and development
1,107,235
2,406,006
Selling, general and administrative
5,944,909
11,838,128
Impairment of goodwill and other intangibles
3,968,332
8,919,002
Total Operating Expenses
11,020,476
23,163,36
Operating loss
(10,852,374 )
(22,671,345 )
Employee retention credit
(354,105 )
-
Change in fair value of warrant liability
-
(361,055 )
Other income/(expense)
13,888
162,902
Net loss
(10,512,157 )
(22,473,192 )
Other total comprehensive loss:
Change in foreign currency translation, net of tax
93,317
154,970
Total comprehensive loss
$ (10,418,840 )
$ (22,318,222 )
Basic and diluted earnings per share to shareholders
$ (10.66 )
$ (192.89 )
Revenue
Our revenues are derived from three primary sources: software licensing,
professional services and advertising. Revenue was $271,169 for the year ended December 31, 2023, representing a decrease of $847,671,
or 76%, from $1,108,840 for the year ended December 31, 2022. The decrease was primarily due to a significant reduction in the number
of clients from 16 active clients at December 31, 2022 to five active clients at December 31, 2023.
Cost of revenues
Cost of revenues was $103,067
for the year ended December 31, 2023, representing a decrease of $513,982, or 83%, from $617,049 for the year ended December 31,
2022. The decrease was primarily due to significant reductions in staff related to our company restructuring.
Research and development
Research and development
was $1,107,235 for the year ended December 31, 2023, representing a decrease of $1,298,771, or 54%, from $2,406,006 for the year
ended December 31, 2022. The decrease was primarily due to a reduction in staffing levels, including a large portion of our engineering
staff, and a reduction in software costs.
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Selling, general and administrative
Selling, general and administrative was $5,944,909 for the year ended
December 31, 2023, representing a decrease of $5,893,219, or 50%, from $11,838,128 for the year ended December 31, 2022. The
decrease was primarily due to a reduction in staffing levels, from 39 employees at December 31, 2022 to 8 employees at December 31, 2023,
and stock compensation expense, which decreased from $1,567,583 in 2022 to $(1,452,380) in 2023.
Impairment of goodwill and other intangible
assets
Impairment of goodwill and
other intangible assets was $3,968,332 for the year ended December 31, 2023, representing a decrease of $4,950,670 or 56% from $8,919,002
for the year ended December 31, 2022. A number of factors influenced the performance of Xcite Interactive in 2022, including reduced
revenue projections, the time and cost involved in creating custom games, the departure of key Xcite employees, and the competitive landscape
of the fan engagement industry. As a result, we engaged a third-party to conduct an impairment analysis as of December 31, 2022 and
December 31, 2023, which resulted in an $8,919,002 impairment loss in 2022. The $3,968,332 impairment as of December 31, 2023 was related
to the impairment of capitalized software from our HP contract and platform.
Loss from Operations
Loss from operations was $10,852,374 for the year ended December 31,
2023, representing a decrease of $11,818,971, or 52%, from $22,671,345 for the year ended December 31, 2022. Decreases in salaries
because of reduced staffing levels and software were somewhat offset by decreases in revenue.
Change in fair value of warrant liability
Change in fair value of the
warrant liability was $0 for the year ended December 31, 2023, representing an increase of $361,055, from ($361,055) for the year
ended December 31, 2022. The warrant liability was a result of having warrants in Canadian dollars and the change in functional currency
to the United States dollar on February 1, 2021. The Canadian warrants expired in November 2022.
Inflation
The effect of inflation on
our revenue and operating results was not significant.
Liquidity and Capital Resources
Our financial condition and liquidity is and will
continue to be influenced by a variety of factors, including:
●
our ability to generate cash flows from our operations;
●
future indebtedness and the interest we are obligated to pay on this indebtedness;
●
the availability of public and private debt and equity financing;
●
changes in exchange rates which will impact our generation of cash flows from operations when measured in CAD; and
●
our capital expenditure requirements.
Overview
Since inception, we have incurred
significant operating losses. For the years ended December 31, 2023 and 2022, we incurred net losses of approximately $10.5 million and
$22.4 million, respectively. During such periods, we have financed our operations primarily through an initial public offering of our
common shares in January 2021 and subsequent public offerings, registered direct offerings, and private placements. In February 2023,
we completed a registered direct offering of our common shares in which we received gross proceeds of $2.25 million and net proceeds of
approximately $2 million. In October 2023, we completed a public direct offering of our common shares in which we received gross proceeds
of approximately $3 million and net proceeds of approximately $2.5 million. In November 2023, we completed a private placement of our
equity securities in which we received gross proceeds of $2.6 million. Throughout 2023, we received approximately $4.6 million in proceeds
from warrant exercises. Our cash and cash equivalents as of December 31, 2023 was $4.7 million. Our primary cash needs are for working
capital requirements, capital expenditures and to fund our operations.
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We are subject to the risks and
uncertainties associated with a new business. We believe that our current resources and the expected revenues from operations will be
insufficient to fund our planned operations for the next twelve months. The report of our independent registered public accounting firm
on our consolidated financial statements for the year ended December 31, 2023 stated that our recurring losses from operations, accumulated
deficit as of December 31, 2023, inability to achieve positive cash flows from operations and inability to fund day to day activities
through operations indicates that a material uncertainty exists that may cast significant doubt on our ability to continue as a going
concern.
We plan to increase our cash
flow from our operations to address some of our liquidity concerns and are evaluating other strategic alternatives. However, to execute
our business plan and implement our business strategy, we anticipate that we will need to obtain additional financing from time to time
and may choose to raise additional funds through public or private equity or debt financings, a bank line of credit, borrowings from affiliates
or other arrangements. We cannot be sure that any additional funding, if needed, will be available on terms favorable to us or at all.
Furthermore, any additional capital raised through the sale of equity or equity-linked securities may dilute our current shareholders’
ownership in us and could also result in a decrease in the market price of our common shares. The terms of those securities issued by
us in future capital transactions may be more favorable to new investors and may include the issuance of warrants or other derivative
securities, which may have a further dilutive effect. Furthermore, any debt financing, if available, may subject us to restrictive covenants
and significant interest costs. There can be no assurance that we will be able to raise additional capital, when needed, to continue operations
in their current form. If we cannot raise needed funds, we might be forced to make substantial reductions in our operating expenses, including
reductions in our research and development expenses or headcount reductions, which could adversely affect our ability to implement our
business plan and ultimately our viability as a company.
Cash Flows
The following summarizes the
key components of our cash flows for the years ended December 31, 2023 and 2022:
Year Ended
December 31,
2023
Year Ended
December 31,
2022
Net cash used in operating activities
$ (5,471,406 )
$ (9,153,544 )
Net cash used in investing activities
(14,514 )
(2,536,832 )
Net cash provided by financing activities
8,996,080
11,191,067
Net increase (decrease) in cash
$ 3,510,160
$ (499,309 )
Operating Activities
Net cash used in operating activities
for the year ended December 31, 2023 was $5,471,406 as compared to $9,153,544 for the year ended December 31, 2022. The decrease in cash
used in operating activities was primarily attributable to a decrease in the net loss.
Investing Activities
Net cash used in investing
activities for the year ended December 31, 2023 was $14,514 as compared to $2,536,832 for the year ended December 31, 2022. The change
in cash flow used in investing activities was primarily attributable to a significant reduction in payroll capitalized for the development
of intangible assets, and a reduction in the amount of equipment purchased.
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Financing Activities
Net cash provided by financing
activities was $8,996,080 for the year ended December 31, 2023 as compared to $11,191,067 for the year ended December 31, 2022. The change
in cash flow provided by financing activities was mainly attributable to proceeds we received from the issuance of common shares, exercise
of warrants and options, and repayments on notes payable.
Indebtedness
Notes Payable
From 2017 to December 31, 2022,
we issued $4,750,818 aggregate principal amount of promissory notes primarily to Brian Tingle, one of our directors. The notes bore interest
at the prime rate of the Bank of Canada, which has ranged from 2.45% to 3.95% per annum, compounded annually, that was payable quarterly,
and had a maturity date of three years from the date of issuance. As of December 31, 2023, all loans have been repaid and we had recorded
$0 in accrued interest that was included in accounts payable and accrued liabilities.
Critical Accounting Policies and Estimates
The preparation of consolidated
financial statements requires management to make certain estimates, judgments and assumptions that affect the reported amounts of assets
and liabilities at the date of the consolidated financial statements. Estimates and assumptions are continually evaluated and are based
on historical experience and management’s assessment of current events and other facts and circumstances that are considered to
be relevant. Actual results could differ from these estimates.
Significant assumptions about
the future and other sources of estimation uncertainty that management has made at the end of the reporting year, that could result in
a material adjustment to the carrying amounts of assets and liabilities in the event that actual results differ from assumptions made,
relate to, but are not limited to, the following:
Estimate for excess credit losses
We apply the Current Expected
Credit Loss (CECL) model under ASC 326 for impairment of financial assets. This model requires the recognition of an allowance for credit
losses based on expected losses over the life of the asset. If the credit risk of a financial asset decreases in a subsequent period,
any previously recognized impairment loss is reversed through profit or loss, limited to the extent that the carrying amount does not
exceed what the amortized cost would have been had the impairment not been recognized.
Deferred financing costs
Deferred financing costs
consist primarily of direct incremental costs related to our public offerings of our common stock completed in February 2023. Upon completion
of our public offering and financing any deferred costs were offset against the proceeds.
Property and equipment
Property and equipment is
stated at cost, net of accumulated depreciation and accumulated impairment losses, if any. Such cost includes the cost of replacing part
of the property and equipment. All other repair and maintenance costs are recognized in the consolidated statements of operations and
comprehensive loss. The initial cost of property and equipment comprises its purchase price or construction cost and any costs directly
attributable to bringing it to a working condition for its intended use. The purchase price or construction cost is the aggregate amount
of cash consideration paid and the fair value of any other consideration given to acquire the asset. Where an item of property and equipment
is comprised of significant components with different useful lives, the components are accounted for as separate items of property and
equipment. For all property and equipment, depreciation is calculated over the depreciable amount, which is the cost of an asset less
its residual value. Depreciation is calculated starting on the date that property and equipment is available for its intended use.
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Intangible assets
Intangible assets acquired
separately are measured upon initial recognition at cost, which comprises the purchase price plus any costs directly attributable to the
preparation of the asset for its intended use. Intangible assets acquired through business combinations (Xcite Interactive) or asset acquisitions
are initially recognized at fair value as at the date of acquisition. After initial recognition, intangible assets are carried at cost
less accumulated amortization and any accumulated impairment charges.
Warrant liability
Equity financing transactions
may involve issuance of common shares or units. Each unit comprises a certain number of shares and a certain number of warrants. Depending
on the terms and conditions of each equity financing transaction, the warrants are exercisable to purchase additional common shares at
a price prior to expiry as stipulated by the transaction. Warrants that are part of units are assigned a value based on the residual value,
if any.
As of February 1, 2021, the
Canadian dollar denominated warrants were considered a derivative liability since the obligation to issue shares was not fixed in our
functional currency. The derivative warrant liability was measured as fair value at issue with subsequent changes recognized in the statement
of loss and comprehensive loss. A $9,743,659 warrant derivative loss was recorded in the statement of loss and comprehensive loss beginning
February 1, 2021 when we changed our functional currency. We use the Black-Scholes Option Pricing Model for valuation of share-based payments
and derivative financial assets (e.g. investments in warrants). Option pricing models require the input of subjective assumptions including
expected price volatility, interest rates, and forfeiture rates. Changes in the input assumptions can materially affect the fair value
estimate and our earnings and equity reserves. The last set of Canadian warrants expired on November 17, 2022.
Income taxes
We account for income taxes utilizing
the assets and liability method. Under this method, deferred tax assets and liabilities are determined based on differences between the
financial statement carrying amounts of existing assets and liabilities and their respective tax basis, and net operating loss and tax
credit carry forwards, using enacted tax rates and laws that are expected to be in effect when the differences reverse.
A valuation allowance is recorded against deferred
tax assets when management does not believe that the realization of DTA’s is more likely than not. While management believes that
its judgements and estimates regarding deferred tax assets and liabilities are appropriate, significant differences in actual results
may materially affect our future financial results.
We recognize any uncertain income tax
positions at the largest amount that is more-likely-than-not to be sustained upon audit by relevant taxing authority. An uncertain income
tax position will not be recognized if it has less than a 50% likelihood of being sustained. Our policy is to recognize
interest and/or penalties related to income tax matters in income tax expense. As of December 31, 2023 and 2022, we did not record
any accruals for interest and penalties. We do not foresee material changes to our uncertain tax positions within the next
twelve months.
Determination of share-based payments
The estimation of share-based
payments (including warrants and stock options) requires the selection of an appropriate valuation model and consideration as to the inputs
necessary for the valuation model chosen. We use the Black-Scholes valuation model at the date of the grant. We make estimates as to the
volatility, the expected life, dividend yield and the time of exercise, as applicable. The expected volatility is based on the average
volatility of share prices of similar companies over the period of the expected life of the applicable warrants and stock options. The
expected life is based on historical data. These estimates may not necessarily be indicative of future actual patterns.
Deferred revenues and revenue recognition
Revenue recognition of sales
is recorded on a monthly basis upon delivery or as the services are provided. Cash received in advance for services are recorded as deferred
revenue based on the proportion of time remaining under the service arrangement as of the reporting date.
Functional currency
The functional currency for
each of our subsidiaries is the currency of the primary economic environment in which the respective entity operates. Such determination
involves certain judgements to identify the primary economic environment. We reconsider the functional currency of our subsidiaries if
there is a change in events and/or conditions which determine the primary economic environment.
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ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Not applicable.