Item 1. Business
ITEM
1. BUSINESS
Overview
We
are a healthcare services company promoting preventative health, holistic wellness, health education, and equitable healthcare for all
patient demographics. We leverage deep scientific and healthcare expertise to create strategic frameworks and develop patient-centric
solutions for the betterment of patient lives and health outcome linked to developing a healthier population. We provide comprehensive
end-to-end solutions in behavioral and mental health, population health, digital health, health education and healthcare workforce. Our
offerings are centered on prevention, improved access, and affordable care. Our goal is to supply our solutions to payers, providers,
life sciences organizations, academic institutions, and the government.
Our
Services
Behavioral
and Mental Health
Mental
health concerns are rapidly growing on a global scale, yet the shortage of mental health professionals and access to treatment is leaving
millions of people without access to mental health resources. We strongly believe in behavioral and mental health equity and our mission
is to provide solutions that help improve health care and provide access to all populations, regardless of race, ethnicity, gender, socioeconomic
status, sexual orientation, or geographic location. With our specialized services, we believe that we can help solve the behavioral and
mental health needs of various organizations, including health organizations, large employers, and schools.
Syrenity
is a comprehensive mental health application that is aimed at providing preventative care and interventions for behavioral and mental
health and will utilize an artificial intelligence-driven user diary for engagement . Syrenity
is being designed to identify and prevent the progression of negative factors that can influence individuals’ mental health, by
offering targeted assignments, education, monitoring symptoms, and providing timely interventions such as cognitive behavioral therapy
and mindfulness techniques. Syrenity will enable users to connect with licensed mental health professionals, will allow users to schedule
virtual consultations with psychologists, psychiatrists, or mental health coaches, eliminating the need for in-person visits and will
provide education resources to help users understand their mental health concerns and learn coping strategies. We launched Syrenity in
the third quarter of 2024.
Population
Health
We
define population health services as the process of assessing and analyzing healthcare and its delivery to create improvement for a population
of individuals. We are developing end-to-end solutions and strategies to improve quality of care, access to care, health outcomes, and
healthcare policies. We believe that our solutions will assist individuals in reaching their full health potential through preventative
care, care coordination and patient engagement. Our team of service providers includes health economists, public health experts, subject
matter experts, data scientists, and biostatisticians who apply advanced health analytics to real-world data to provide meaningful insights
to improve quality of clinical care and understand patterns and trends around diagnosis, treatment, and continued care. We believe our
team helps stratify health risks based on social determinants of health, predict utilization of resources and health care costs, identify
patient-level interventions, and recommend population-level strategies. Within our population health service line we offer the following
services: analytics as a service, epidemiology, and health equity analytics solutions.
Digital
Health
We
use digital health to bring innovation into the healthcare practice. Our goal is to transform patient care and engagement by connecting
physicians, patients, caregivers, payers, and other key stakeholders through healthcare digital platforms. We are developing digital
and cloud-based platforms to help improve cost savings through the automation of health operations, which also provide clinical insights
that personalize care and improve patient satisfaction. Our solutions will include digital transformation, cloud and security, artificial
intelligence, patient engagement, and health applications. Within our digital health service line, we intend to offer SyraBot a chatbot
designed to foster connectivity and engagement throughout individuals’ care journeys, offering members round-the-clock access to
necessary information via our AI-powered customer support chat system).
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Health
Education Services
We
believe that one of the main drivers of the healthcare education solutions market is the need to address challenges in the healthcare
industry through effective and innovative medical and scientific training. With evolving healthcare technology, healthcare professionals
must be knowledgeable with respect to various patient-care approaches to make better informed clinical decisions and assure patient satisfaction.
We believe that targeted and continuous healthcare education solutions are needed to help healthcare professionals improve their competency,
improve health equality and incorporate innovative and new therapeutic options into practice to improve overall patient care quality.
Therefore, we aim to provide medical education solutions to pharmaceutical and medical device manufacturers, biotechnology companies,
payers, large employers, academic institutions, and government agencies. Specifically, we develop medical education content to drive
the organizational and strategic brand goals and vision of our clients. Our education outreach plan utilizes omnichannel delivery approaches
from a suite of solutions for in-person, virtual and hybrid arrangements, and our deliverables include traditional print and electronic
formats. Some of our targeted education approaches include the utilization of artificial intelligence tools to provide real-time information
to customers. Within our health education service line we offer the following services: medical communications, patient education, and
healthcare training.
Healthcare
Workforce
Our
healthcare workforce solutions are intended to help evaluate the immediate and longitudinal workforce needs of our client’s organization.
Using agile implementation staffing methodologies we make it seamless and cost-efficient to expand our client’s clinical personnel.
We recruit experienced nurses and allied health professionals for long-term fixed contract positions at hospitals and healthcare facilities
across the country. Other staffing positions that we recruit include care coordinators, specialists to fill healthcare management roles,
healthcare educators, therapists, healthcare technicians and health plan specialists.
Market
Opportunity
Due
to the currently unmet healthcare needs, challenges, and attention to behavioral and mental health, we believe the overall market opportunity
for all the services we offer is growing at a rapid pace.
Behavioral
and Mental Health: The U.S. behavioral health market was valued at $151.7 billion in 2023 and is expected to exhibit growth at a
CAGR of 3.7% from 2024 to 2032 per Precedence Research. One in five U.S. adults experience mental illness each year, and one in six U.S.
youth aged 6 to 17 experience a mental health disorder each year according to a Fortune Business Insights report. Suicide is the second
leading cause of death among people aged 10 to 34. Key drivers include the rising awareness of mental health issues, increased access
to care, and the growing adoption of telehealth services.
Population
Health: According to Precedence Research, the U.S. population health management market was valued at $25.0 billion in 2022 and is
anticipated to grow at a CAGR of 19.5% from 2022 to 2030, reaching $103.7 billion by 2030. This growth is mainly driven by the increasing
demand for healthcare IT services and solutions that support value-based healthcare delivery, resulting in a transition from fee-for-service
to a value-based payment model. The healthcare quality management market in the U.S. was valued at $3.2 billion in 2020 and is projected
to reach $6.8 billion by 2028, growing at a CAGR of 13.2% from 2021 to 2028 according to Research and Markets. Factors fueling this growth
include the rise in the aging population, healthcare expenditure and medical errors, and an increase in the volume of unstructured data
in healthcare.
Digital
Health : The U.S. digital health market size was estimated at $81.17 billion in 2023 and is projected to grow at a CAGR of 19.5% from
2024 to 2030 according to Mercer. The digital health market includes mobile health applications, wearable devices, telemedicine, and
telehealth services aimed at managing chronic diseases more effectively among patients. Additionally, advancements in telehealth technologies
are driving growth within this sector as healthcare providers increasingly adopt digital solutions for patient management.
Health
Education Services: The U.S. health education market was valued at $110 billion in 2023 and is projected to reach approximately $280.6
billion by 2033, growing at a compound annual growth rate (CAGR) of 11.0% according to a report from Verified Market Research. The U.S.
continuing medical education market was valued at approximately $2,712.6 million in 2021 and is expected to reach approximately $3,830.5
million by 2027 according to a report from Spherical Insights. According to an Arizton Advisory & Intelligence study, the medical
writing market in the U.S. is expected to cross $5,285.3 billion by 2030 at a CAGR of 10.31%, with North America holding the largest
share. The medical affairs outsourcing market for the U.S. was estimated at $470.2 million in 2021 and is anticipated to reach $1,288.2
million by 2030. Key drivers include technological advancements (e-learning, AI, VR), increasing demand for healthcare professionals,
and government support according to Grand View Research.
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Healthcare
Workforce : According to Grand View Research, the U.S. healthcare staffing market size was valued at $36.9 billion in 2022 and is
expected to expand at a compound annual growth rate (CAGR) of 6.93% from 2023 to 2030. By 2030, global demand for health workers is predicted
to rise significantly; however, there will be a net shortage of approximately 15 million health workers globally. Mercer projects a deficit
of over 100,000 healthcare workers in the U.S. by 2028, worsening health disparities and impacting patient care.
Growth
Strategies
We
hope to become a leader in clinical healthcare solutions by providing customized and comprehensive end-to-end solutions for our customers
in the public and private healthcare sectors and expand our operations to other metropolitan areas. As we continue our expansion, we
anticipate that our professional pool and infrastructure will grow to support the breadth and depth of our services. With our rapid growth
of sales and business development teams, we intend to replicate our current projects with similar customers across the country. We plan
to open offices in multiple geographical locations to support our sales and business development efforts and intend to invest in partnerships
with subject matter experts to further enhance our service lines and provide real-world insights. In addition to organic efforts, we
may expand our footprint by acquiring companies that offer similar service lines. It is anticipated that such companies will strengthen
our current service offerings and may also include new services that we may offer to our clients. Our flagship product, Syrenity, is
a proprietary behavioral and mental health application designed to address the growing mental health crisis. We are strategically preparing
for its launch in global markets while continually advancing its scientific foundation and AI technology to enhance user outcomes. Additionally,
our government solutions service line of business positions us to work on federal government healthcare and related projects from several
agencies such as the United States Department of Health and Human Services, the Centers for Disease Control and Prevention, the National
Institutes of Health, the National Aeronautics and Space Administration and the United States Department of Defense.
Government
Regulations
Our
business is heavily regulated. We are subject to oversight by governmental entities in the U.S., and a failure, or alleged failure, by
us to comply with statutes, regulations, or other laws could have a material adverse impact to our business operations, reputation, results
of operations and financial position.
Government
Contracts: Our contracts with government entities typically are subject to procurement laws that include socio-economic, employment
practices, environmental protection, recordkeeping and accounting, and other requirements. These statutory and regulatory requirements
complicate our business and increase our compliance burden. We are subject to audits, investigations, and oversight proceedings about
our compliance with contractual and legal requirements. If we fail to comply with these requirements, or we fail an audit, we may be
subject to sanctions such as monetary damages, criminal and civil penalties, termination of contracts and suspension or debarment from
government contract work. Furthermore, the government may terminate any of our government contracts and subcontracts either at its convenience
or for default based on our performance. If a contract is terminated for convenience, we generally are protected by provisions covering
reimbursement for costs incurred on the contract and profit on those costs. If a contract is terminated for default, we generally are
entitled to payments for our work that has been accepted by the government; however, the government could make claims to reduce the contract
value or recover its procurement costs and could assess other special penalties. Additionally, our programs for the government often
operate for periods of time under undefinitized contract actions (“UCAs”), which means that we begin performing our obligations
before the terms, specifications or price are finally agreed to between the parties. The government’s power to unilaterally definitize
a contract can affect our ability to negotiate mutually agreeable contract terms and, if a contract is unilaterally imposed upon us,
it may negatively affect our expected profit and cash flows on a program or impose burdensome terms.
Governmental
entities in the U.S. continue to strengthen their position and scrutiny of practices that may indicate fraud, waste, and abuse affecting
government healthcare programs such as Medicare and Medicaid. Our relationships with pharmaceutical and medical product manufacturers,
healthcare providers, and other companies and individuals, as well as our provision of products and services to government entities,
subject our business to statutes, regulations, and government guidance that are intended to prevent fraud and abuse. Many of these laws
are vague or indefinite and have not been interpreted by the courts and, as such, may be interpreted or applied by a prosecutorial, regulatory,
or judicial authority in a manner that could require us to make changes in our operations at added expense. Failure to comply with these
laws could subject us to federal or state government investigations or qui tam actions, and to liability for damages and civil and criminal
penalties, including the loss of pursue government contracts.
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Healthcare
Regulation: Our marketing practices are subject to state laws, as well as federal laws, such as the Anti-Kickback Statute and False
Claims Act, intended to prevent fraud and abuse in the healthcare industry. The Anti-Kickback Statute generally prohibits corruptly soliciting,
offering, receiving, or paying anything of value to generate business. The False Claims Act generally prohibits anyone from knowingly
and willingly presenting, or causing to be presented, any claims for payment for goods or services, including to government payers, such
as Medicare and Medicaid, that are false or fraudulent and generally treat claims generated through kickbacks as false or fraudulent.
The federal government and states also regulate sales and marketing activities and financial interactions between manufacturers and healthcare
providers, requiring disclosure to government authorities and the public of such interactions, and the adoption of compliance standards
or programs. Furthermore, the U.S. Foreign Corrupt Practices Act (“FCPA”) prohibits U.S. corporations and their representatives
from offering, promising, authorizing or making payments to any foreign government official, government staff member, political party
or political candidate to obtain or retain business abroad. The scope of the FCPA includes interactions with certain healthcare professionals
in many countries. Other countries have enacted similar anti-corruption laws and/or regulations.
Data
Security and Privacy: We are subject to a variety of privacy and data protection laws that change frequently and have requirements
that vary from jurisdiction to jurisdiction. For example, under HIPAA we must maintain administrative, physical, and technological safeguards
to protect individually identifiable health information (“protected health information”) and ensure the confidentiality,
integrity, and availability of electronic protected health information. We are subject to significant compliance obligations under privacy
laws some of which prohibit the transfer of personal information to certain other jurisdictions or otherwise limit our use of data. Many
of these laws also require us to provide access or other data rights (modification, deletion, portability, etc.) to consumers’
and patients’ individual personal data records within specified periods of time. Laws such as the federal Cyber Incident Reporting
for Critical Infrastructure Act of 2022 may require us to provide notifications of significant data privacy breaches or cybersecurity
incidents before our investigations are complete. We are subject to privacy and data protection compliance audits or investigations by
various government agencies. Failure to comply with these laws subjects us to potential regulatory enforcement activity, fines, private
litigation including class actions, reputational impacts, and other costs. We may also have contractual obligations that might be breached
if we fail to comply with privacy and data security laws.
Employees
As
of March 7, 2025, we employed 57 full-time employees and 37 part-time employees. We are not a party to any collective bargaining agreements,
and we believe that we maintain good relations with our employees.
Our
Corporate History
We
were organized on November 20, 2020, as an Indiana corporation under the name Syra Health Corp. On March 11, 2022, we filed a Certificate
of Conversion with the Delaware Secretary of State whereby we converted from an Indiana corporation to a Delaware corporation.
Available
Information
Our
annual report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and other filings with the United States Securities
and Exchange Commission, or the SEC, and all amendments to these filings, are available, free of charge, on our website at www.Hepion.com
as soon as reasonably practicable following our filing of any of these reports with the SEC. You can also obtain copies free of charge
by contacting our Investor Relations department at our office address listed above. The public may read and copy any materials we file
with the SEC at the SEC’s Public Reference Room at 100 F Street NE, Room 1580, Washington, DC 20549. The public may obtain information
on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC maintains an Internet site that contains
reports, proxy, and information statements, and other information regarding issuers that file electronically with the SEC at www.sec.gov.
The information posted on or accessible through these websites is not incorporated into this filing.
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Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.