1 unchanged sentence
and its consolidated subsidiaries.
−Removed: We have registered trademarks around the globe, including Unified Digital Measurement®, UDM®, vCE®, Metrix®, Essentials®, Box Office Essentials®, OnDemand Essentials®, and TV Essentials®.
+Added: We have registered trademarks around the globe, including Unified Digital Measurement®, UDM®, vCE®, Metrix®, Proximic®, XMedia®, Comscore Campaign Ratings®, Total Home Panel®, Essentials®, Box Office Essentials®, OnDemand Essentials®, and TV Essentials®.
This 10-K also contains additional trademarks and trade names of our company and our subsidiaries.
2 unchanged sentences
We are a global information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms.
−Removed: We create our products using a global data platform that combines information on digital platforms (connected (Smart) televisions, mobile devices, tablets and computers), television ("TV"), direct to consumer applications, and movie screens with demographics and other descriptive information.
+Added: We create our products using a global data platform that combines information on digital platforms (connected televisions, mobile devices, tablets and computers), televisions, direct to consumer applications, and movie screens with demographics and other descriptive information.
We have developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time.
3 unchanged sentences
Our customers include digital publishers, television networks, movie studios, content owners, brand advertisers, agencies and technology providers.
−Removed: The platforms we measure include televisions, mobile devices, computers, tablets, connected TV devices and movie theaters.
−Removed: The information we analyze crosses geographies, types of content and activities, including websites, mobile and over the top applications, video games, television and movie programming, electronic commerce ("e-commerce") and advertising.
+Added: The platforms we measure include televisions, mobile devices, computers, tablets, connected TV ("CTV") devices and movie theaters.
+Added: The information we analyze crosses geographies, types of content and activities, including websites, mobile and over-the-top applications, video games, television and movie programming, e-commerce and advertising.
We are a Delaware corporation headquartered in Reston, Virginia with principal offices located at 11950 Democracy Drive, Suite 600, Reston, VA 20190.
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Recent Key Developments
−Removed: Special Meeting and Reverse Stock Split
−Removed: On December 12, 2023, we held a special meeting of stockholders of the Company.
−Removed: At the special meeting, our stockholders approved an amendment to our Amended and Restated Certificate of Incorporation (the "Certificate of Amendment") for the purpose of effecting a reverse stock split of all outstanding shares of Common Stock, par value $0.001 per share (the "Common Stock") and reducing the number of authorized shares of Common Stock by the same ratio as the reverse stock split.
−Removed: Following the special meeting, our Board of Directors approved a final ratio of 1-for-20 for the reverse stock split with an effective date of December 20, 2023.
−Removed: On December 20, 2023, we filed the Certificate of Amendment with the Secretary of State of the State of Delaware to implement the reverse stock split.
−Removed: The Certificate of Amendment reduced the number of authorized shares of Common Stock from 275,000,000 to 13,750,000 and the total number of shares of stock authorized for issuance from 380,000,000 to 118,750,000.
−Removed: We implemented the reverse stock split on December 20, 2023.
−Removed: Our Common Stock began trading on a split-adjusted basis on the Nasdaq Global Select Market at the market open on December 20, 2023 under the existing trading symbol "SCOR." The new CUSIP number for our Common Stock following the reverse stock split is 20564W204.
−Removed: Dividend Waivers
−Removed: On June 15, 2023, at our request, each holder of our Series B Convertible Preferred Stock, par value $0.001 per share ("Preferred Stock") waived its right to receive on June 30, 2023 the annual dividends that otherwise would have been payable by us on that date.
−Removed: Under the waivers and the Certificate of Designations governing the Preferred Stock, the deferred dividends would accrue at a rate of 9.5% per year from June 30, 2023 until paid, with payment to occur on or before December 31, 2023 subject to certain conditions.
−Removed: Upon receipt of the waivers, our Board of Directors unanimously agreed to defer the June 2023 dividend declaration and payment in order to provide flexibility for our management team to continue to execute our strategic plan and consider dividend payment options later in the year.
−Removed: In evaluating whether to defer payment, our Board of Directors and management considered the approval by our stockholders, at an annual meeting held on June 15, 2023, of proposals permitting the payment of annual dividends on the Preferred Stock in the form of cash, shares of Common Stock, additional shares of Preferred Stock, or a combination thereof.
+Added: Entry into New Credit Agreement
+Added: On December 31, 2024, we entered into a senior secured financing agreement (the "Credit Agreement") with Blue Torch Finance LLC.
+Added: The Credit Agreement has a term of four years and matures in December 2028.
+Added: The Credit Agreement provides a borrowing capacity of $60.0 million, consisting of a $45.0 million term loan that was fully funded at closing and a $15.0 million revolving credit facility that was unfunded at closing.
+Added: Initial proceeds from the Credit Agreement were used to resolve our aged accounts payable, cash collateralize our outstanding letters of credit, pay transaction fees and expenses, and strengthen our cash position.
+Added: Refer to Footnote 5 , Debt, of the Notes to Consolidated Financial Statements for additional information on the Credit Agreement, including various covenants applicable to our business.
+Added: Amendment and Termination of Prior Credit Agreement
+Added: On May 3, 2024, we entered into an amendment to our prior credit agreement with Bank of America, N.A.
+Added: (the "Prior Credit Agreement").
+Added: Among other things, the amendment extended the maturity date of the facility, reduced our aggregate borrowing capacity under the facility, and increased the interest rate payable under the facility.
+Added: On November 1, 2024, we repaid the outstanding principal balance of $10.0 million under the Prior Credit Agreement.
+Added: On November 5, 2024, we entered into another amendment to the Prior Credit Agreement to extend the maturity date with respect to the outstanding letters of credit under the facility and reduce the aggregate lender commitments to equal the outstanding letters of credit.
+Added: On December 31, 2024, we terminated the Prior Credit Agreement.
+Added: As described above, we used a portion of proceeds from the new Credit Agreement to cash collateralize our outstanding letters of credit under the Prior Credit Agreement.
+Added: We had no other borrowings outstanding under the Prior Credit Agreement on the termination date.
+Added: Refer to Footnote 5 , Debt, of the Notes to Consolidated Financial Statements for additional information on the Prior Credit Agreement.
Table of Conte nt s
−Removed: On December 26, 2023, again at our request, each holder of our Preferred Stock waived its right to receive the deferred dividends on or before December 31, 2023.
−Removed: Under these most recent waivers and the Certificate of Designations, the deferred dividends will continue to accrue at a rate of 9.5% per year until paid, with payment to occur on or before June 30, 2024 subject to certain conditions.
−Removed: Amendment to Revolving Credit Agreement
−Removed: On February 24, 2023, we entered into an amendment to our senior secured revolving credit agreement that modified certain financial covenants under the revolving credit agreement, introduced a minimum liquidity covenant, and modified the Applicable Rate definition in the revolving credit agreement to increase the Applicable Rate payable on SOFR-based loans to 3.50%.
−Removed: Refer to Footnote 6 , Debt, of the Notes to the Consolidated Financial Statements for additional information about this amendment.
+Added: Preferred Stock Issuance
+Added: On July 24, 2024, we issued 13,257,294 additional shares of Series B Convertible Preferred Stock, par value $0.001 per share ("Preferred Stock") to the existing holders of Preferred Stock in exchange for cancellation of our obligation to pay accrued dividends totaling $32.8 million to such holders for annual dividend periods ended in 2023 and 2024.
+Added: The additional shares of Preferred Stock have the same terms and conditions as the Preferred Stock previously issued by us.
+Added: In connection with the issuance, we also entered into an amendment to our Stockholders Agreement with the holders of Preferred Stock.
+Added: Among other things, the amendment reduced the $100.0 million special dividend threshold set forth in the Stockholders Agreement by the liquidation preference of the additional Preferred Stock ($32.8 million).
+Added: After further reducing the threshold by annual dividends paid in prior years, the current special dividend threshold is $47.0 million.
+Added: Refer to Footnote 4 , Convertible Redeemable Preferred Stock and Stockholders' Equity (Deficit), of the Notes to Consolidated Financial Statements for further information on the 2024 issuance of Preferred Stock.
Background and Market
21 unchanged sentences
• We integrate our digital and television viewership information with other third-party datasets that include consumer demographic characteristics, attitudes, lifestyles and purchase behavior.
−Removed: • We integrate many of our services with ad serving platforms.
+Added: • We integrate many of our services with programmatic advertising platforms.
• We utilize knowledgeable in-house industry analysts that span verticals such as pharmaceuticals, media, finance, consumer packaged goods and political information to add value to our data.
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• We collect content and advertising data from major social platforms for measurement, audience, and lift analysis.
+Added: Table of Conte nt s
Data Science and Management
3 unchanged sentences
We have created innovations such as:
−Removed: Table of Conte nt s
−Removed: • Our United Digital Measurement ® ("UDM") methodology, which allows us to combine person-centric panel data with website server data.
+Added: • Our Unified Digital Measurement ® ("UDM") methodology, which allows us to combine person-centric panel data with website server data.
We believe this gives our customers greater accuracy, granularity and relevance in audience measurement.
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Our products and services are organized around two solution groups:
−Removed: • Digital Ad Solutions provide measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices.
−Removed: This solution group also includes custom offerings that provide end-to-end solutions for planning, optimization and evaluation of advertising campaigns and brand protection across digital platforms, including transactional outcome-based measurement driven by our Activation and Comscore Campaign Ratings ("CCR") products.
−Removed: • Cross Platform Solutions provide measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the most relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.
−Removed: This solution group also includes custom offerings that provide end-to-end solutions for planning, optimization and evaluation of advertising campaigns across platforms.
−Removed: In addition, this solution group includes products that measure movie viewership and box office results by capturing movie ticket sales in real time or near real time and includes box office analytics, trend analysis and insights for movie studios and movie theater operators worldwide.
−Removed: We categorize our revenue for 2023 and prior periods along these two solution groups;
−Removed: however, our shared cost structure is defined and tracked by function and not by our solution groups.
−Removed: These shared costs include employee costs, operational overhead, data centers and our technology that supports our product offerings.
+Added: • Content & Ad Measurement represents the measurement portion of our business - measuring audiences across content and advertisements for linear TV, CTV, desktops, laptops, tablets and mobile devices.
+Added: Product offerings reported in this solution group include our legacy subscription-based syndicated offerings that measure audiences for linear TV (national and local), digital and streaming, as well as theatrical box office receipts.
+Added: Also included in this solution group are our transaction-based cross-platform products, Proximic ® by Comscore ("Proximic"), our Activation solution suite, and Comscore Campaign Ratings ® ("CCR").
+Added: These syndicated and cross-platform products are used as currency to plan and execute ad campaigns, measure the outcome of ad campaigns, optimize ad campaigns that are in-flight, activate programmatic campaigns, and make content easier for programmatic advertisers to reach.
+Added: • Research & Insight Solutions represents the custom solutions we provide that are tailored to our clients' specific needs.
+Added: These offerings include custom TV, digital and cross-platform data feeds, as well as other data integrations.
+Added: They also include our survey business, our Consumer Brand Health business, and other bespoke research, data and insight deliverables that help our clients better understand their business, competitive landscape, clients and market.
Table of Conte nt s
−Removed: Digital Ad Solutions products and services include :
+Added: We categorize our revenue along these two solution groups;
+Added: however, our cost structure is tracked at the corporate level and not by our solution groups.
+Added: These shared costs include employee costs, purchased data, operational overhead, data storage and technology that supports multiple solution groups.
+Added: Content & Ad Measurement - Syndicated Audience products and services include :
+Added: • Comscore TV - National, which combines TV viewing information with marketing segmentation and consumer databases for enhanced audience intelligence.
+Added: Comscore TV - National data is also used in analytical applications to help customers better understand the performance of network advertising campaigns.
+Added: • Comscore TV - Local, which allows customers to better understand consumer viewing patterns and characteristics across local TV stations and cable channels in their market(s) to promote viewership of a particular station and negotiate inventory pricing based on the size, value and relevance of the audience.
• Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones and tablets across dozens of countries, are leading currencies for online media planning and enable customers to analyze audience size, reach, engagement, demographics and other characteristics.
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These products also provide competitive intelligence such as cross-site visiting patterns, traffic source/loss reporting and local market trends.
−Removed: • Video Metrix Multi-Platform, which delivers unduplicated measurement of digital video consumption across computer, smartphone, tablet and connected TV ("CTV") devices and provides TV-comparable reach and engagement metrics, as well as audience demographics.
+Added: • Video Metrix Multi-Platform, which delivers unduplicated measurement of digital video consumption across computer, smartphone, tablet and CTV devices and provides TV-comparable reach and engagement metrics, as well as audience demographics.
• Plan Metrix, which provides an understanding of consumer lifestyle, buying and other consumption habits, online and offline, by integrating attitudes and interests with online behavior and provides customers with insight into patterns and trends needed to develop and execute advertising and marketing campaigns.
−Removed: • Total Home Panel Suite, including CTV Intelligence and Connected Home, which capture CTV and IOT device usage and content consumption.
−Removed: Comscore Connected Home enables users to better understand consumer engagement with technology and media by measuring behavior across network and router-connected devices in the home.
−Removed: Comscore CTV Intelligence provides clients with critical insight into consumer streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes, and gaming consoles.
−Removed: • CCR, which expands upon validated Campaign Essentials ("vCE") verification of mobile and desktop video campaigns with the addition of video advertising delivered via digital, CTV and TV and provides unduplicated reporting that enables ad buyers and sellers to negotiate and evaluate campaigns across media platforms.
−Removed: • XMedia Enhanced, which provides a deduplicated view of national programming content across TV, digital, and CTV platforms.
−Removed: • Comscore Marketing Solutions, which provide analytics that integrate online visitation and advertising data, TV viewing, purchase transactions, attitudinal research and other information assets.
−Removed: These custom deliverables are designed to meet client needs in specific industries such as automotive, financial services, media, retail, travel, telecommunications and technology.
−Removed: Applications include path-to-purchase analyses, competitive benchmarking, market segmentation studies, and branded content analytics.
−Removed: • Lift Models, which measure the impact of advertising on a brand across multiple behavioral and attitudinal dimensions such as brand awareness, purchase intent, online visitation, online and offline purchase behavior and retail store visitation, enabling customers to fine tune campaign strategy and execution.
−Removed: • Survey Analytics, which measure various types of consumer insights including brand health metrics.
−Removed: • Activation Solutions (branded as Proximic), including Audience Activation and Content Activation.
−Removed: Comscore Audience Activation offers targeting with demographics and cross-screen behaviors for digital, mobile and CTV campaigns.
−Removed: Comscore Content Activation provides a robust set of pre-bid inventory filters to help marketers and media companies achieve brand-safe, relevant campaign delivery across desktop, mobile, podcasts, and CTV.
−Removed: Within the Content Activation suite, Predictive Audiences delivers contextually delivered, ID-free segments based on granular audience behaviors.
−Removed: Cross Platform Solutions products and services include :
−Removed: • Comscore TV - National, which combines TV viewing information with marketing segmentation and consumer databases for enhanced audience intelligence.
−Removed: Comscore TV - National data is also used in analytical applications to help customers better understand the performance of network advertising campaigns.
−Removed: • Comscore TV - Local, which allows customers to better understand consumer viewing patterns and characteristics across local TV stations and cable channels in their market(s) to promote viewership of a particular station and negotiate inventory pricing based on the size, value and relevance of the audience.
+Added: • Cross-Platform Content Ratings, which provide a deduplicated view of audiences' media consumption across TV, digital, CTV and social platforms.
• OnDemand Essentials, which provides multichannel video programming distributors and content providers with transactional tracking and reporting based on millions of television screens, enabling our customers to plan advertising campaigns that more precisely target consumers watching on-demand video content.
3 unchanged sentences
• Hollywood Software Suite, including Comscore Theatrical Distribution System ("TDS"), Comscore Exhibitor Management System ("EMS"), Comscore Enterprise Web, and Cinema Auditorium Control Engine ("ACE").
−Removed: Comscore TDS is an
−Removed: Table of Conte nt s
−Removed: advanced software to help manage theatrical distribution worldwide.
+Added: Comscore TDS is an advanced software to help manage theatrical distribution worldwide.
Comscore EMS provides a virtual staff of booking assistants and accountants working to consolidate point-of-sale data.
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Cinema ACE is a theater management system that drives productivity and efficiency across digital cinema operations.
+Added: Content & Ad Measurement - Cross-Platform products and services include :
+Added: • Activation Solutions (branded as Proximic), including Audience Activation and Content Activation.
+Added: Comscore Audience Activation offers targeting with demographics and cross-screen behaviors for digital, mobile and CTV campaigns.
+Added: Comscore Content Activation provides a robust set of pre-bid inventory filters to help marketers and media companies achieve brand-safe, relevant campaign delivery across desktop, mobile, podcasts, and CTV.
+Added: Within the Content Activation suite, Predictive Audiences delivers contextually delivered, ID-free segments based on granular audience behaviors.
+Added: • CCR, which expands upon validated Campaign Essentials ("vCE") verification of mobile and desktop video campaigns with the addition of video advertising delivered via digital, CTV and TV and provides unduplicated reporting that enables ad buyers and sellers to negotiate and evaluate campaigns across media platforms.
+Added: Research & Insight Solutions products and services include :
+Added: • Comscore Marketing Solutions, which provide analytics that integrate online visitation and advertising data, TV viewing, purchase transactions, attitudinal research and other information assets.
+Added: These custom deliverables are designed to meet client needs in specific industries such as automotive, financial services, media, retail, travel, telecommunications and technology.
+Added: Applications include path-to-purchase analyses, competitive benchmarking, market segmentation studies, and branded content analytics.
+Added: Table of Conte nt s
+Added: • Lift Models, which measure the impact of advertising on a brand across multiple behavioral and attitudinal dimensions such as brand awareness, purchase intent, online visitation, online and offline purchase behavior and retail store visitation, enabling customers to fine tune campaign strategy and execution.
+Added: • Total Home Panel Suite, including CTV Intelligence and Connected Home, which capture CTV and IOT device usage and content consumption.
+Added: Comscore Connected Home enables users to better understand consumer engagement with technology and media by measuring behavior across network and router-connected devices in the home.
+Added: Comscore CTV Intelligence provides clients with critical insight into consumer streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes, and gaming consoles.
+Added: • Survey Analytics, which measure various types of consumer insights including brand health metrics.
Research and Development
Our research and development activities span our business of media and cross-platform measurement, encompassing data collection, data science, analytical application development and product delivery.
−Removed: We continue to focus on expanding our coverage and scale, precision and granularity across diverse types of media, devices and geographies using our census, panel and other data assets.
+Added: We continue to focus on enhancing our coverage and scale, precision and granularity across diverse types of media, devices and geographies using our census, panel and other data assets.
Examples of our research and development initiatives include:
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Recent Product Innovation
−Removed: Cookieless - Engineering Products in a Privacy Centric World
+Added: Engineering Products for a Privacy Centric World
Our digital measurement is centered upon using first party panel data combined with additional information captured through census measurement and data partnerships.
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In parallel, our work with existing and new partners to collaborate and test emerging solutions is intended to expand the reach of our large-scale integrations.
−Removed: We are creating measurement innovations designed to produce stronger products engineered for privacy, building from our pioneering UDM concept by introducing UDM 2.0, and moving toward privacy-first consented identifiers and methodologies.
−Removed: We are also engaged in industry initiatives that focus on the viability and success of cross media measurement to support the "free web," which is driven by advertising investment.
−Removed: In 2021, we were selected by the Association of National Advertisers ("ANA") as a partner in their Cross-Media Measurement initiative to work alongside Google, Meta, and TikTok in a global privacy measurement framework proposal from the World Federation of Advertisers ("WFA").
−Removed: During 2022 and 2023, we worked with the ANA to demonstrate that the WFA's framework for content and ad measurement can be successful and scale.
+Added: We are creating measurement innovations designed to produce stronger products engineered for privacy-first methodologies.
Comscore Predictive Audiences
−Removed: With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption.
+Added: With signal loss from evolving privacy laws and third-party cookie deprecation across many environments, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption.
In response to this need, we launched Predictive Audiences – an ID-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
10 unchanged sentences
• Data Collection - metering such as biometrics and audio fingerprinting, tagging such as video viewability, browser optimization, IP obfuscation and TV-off measurement methodology.
−Removed: • Data Processing - traffic and content categorization, demographic attribution, ad effectiveness measurement, data overlap and fusion, invalid traffic detection, data weighting, projection and processing of return path data.
+Added: • Data Processing - traffic and content categorization, demographic attribution, ad effectiveness measurement, data overlap and fusion, invalid traffic detection, data weighting, projection and processing of return path data, and personification of viewership data.
We file and maintain trademark protection for our products and services.
We rely on trademarks and service marks to protect our intellectual property assets and believe these are important to our marketing efforts and the competitive value of our products and services.
−Removed: We have registered trademarks around the globe, including Unified Digital Measurement®, UDM®, vCE®, Metrix®, Essentials®, Box Office Essentials®, OnDemand Essentials®, and TV Essentials®.
+Added: We have registered trademarks around the globe, including Unified Digital Measurement®, UDM®, vCE®, Metrix®, Proximic ®, XMedia ®, Comscore Campaign Ratings ®, Total Home Panel ®, Essentials®, Box Office Essentials®, OnDemand Essentials®, and TV Essentials®.
This 10-K also contains additional trademarks and trade names of our Company and our subsidiaries.
7 unchanged sentences
Our principal competitors include:
−Removed: • Full-service market research firms, including Nielsen, Ipsos and GfK;
−Removed: • Television measurement competitors, which are evolving with the marketplace and now include advertising measurement startups such as VideoAmp, iSpot and others;
−Removed: • Companies that provide audience ratings for TV, radio and other media that have extended or may extend their current services, particularly in certain international markets, to the measurement of digital media, including Nielsen Audio (formerly Arbitron) and Xperi Corporation;
−Removed: • Online advertising companies that provide measurement of online ad effectiveness and ad delivery used for billing purposes, including Nielsen, Google and Meta;
−Removed: • Companies that provide digital advertising technology point solutions, including DoubleVerify, Integral Ad Science, Oracle Moat and HUMAN;
−Removed: • Companies that provide audience measurement and competitive intelligence across digital platforms, including Nielsen, Similarweb and data.ai;
−Removed: • Analytical services companies that provide customers with detailed information about behavior on their own websites, including Adobe Analytics, IBM Planning Analytics and webtrends;
−Removed: • Companies that report Smart TV data such as Vizio, LG, Samsung and Samba TV;
−Removed: • Companies that provide consumers with TV and digital services such as DirecTV and Comcast.
+Added: • Full-service market research firms;
+Added: • Television measurement competitors, including traditional incumbents and emerging startups;
+Added: • Companies that provide audience ratings for TV, radio and other media that have extended or may extend their current services, particularly in certain international markets, to the measurement of digital media;
+Added: • Online advertising companies that provide measurement of online ad effectiveness and ad delivery used for billing purposes;
+Added: • Companies that provide digital advertising technology point solutions;
+Added: • Companies that provide audience and content measurement, programmatic targeting and competitive intelligence across digital platforms;
+Added: • Analytical services companies that provide customers with detailed information about behavior on their own websites;
+Added: • Companies that report Smart TV data;
+Added: • Companies that provide consumers with TV and digital services, including cable and satellite TV providers.
We compete based on the following principal factors:
1 unchanged sentence
• The ability to provide TV audience measurement based on large-scale data that increases accuracy and reduces variability;
−Removed: • The ability to provide deduplicated audience measurement across platforms;
+Added: • The ability to provide deduplicated audience and content measurement across platforms;
• The ability to provide actual, accurate and reliable data regarding audience behavior and activity in a timely manner, including the ability to maintain large and statistically representative panels;
2 unchanged sentences
• The breadth and depth of products and their flexibility and ease of use;
−Removed: Table of Conte nt s
• The availability of data across various industry verticals and geographic areas and expertise across these verticals and in these geographic areas;
• The ability to offer products that meet the changing needs of customers, particularly in the evolving privacy environment.
+Added: Table of Conte nt s
We believe we compete favorably on these factors and that our vision and investments in the future of media measurement across platforms will deliver products and services that our customers will continue to trust and value.
4 unchanged sentences
Many countries have data protection laws with different requirements than those in the U.S., and many states in the U.S.
−Removed: have or are developing their own data protection and privacy requirements.
−Removed: This may result in inconsistent requirements and differing interpretations across jurisdictions.
+Added: have or are developing their own data protection and privacy requirements, including requirements governing the use and disclosure of AI capabilities.
+Added: This evolving framework has resulted, and may continue to result, in inconsistent requirements and differing interpretations across jurisdictions.
Governments, privacy advocates and class action attorneys are increasingly scrutinizing how companies collect, process, use, store, share and transmit personal data.
−Removed: A number of laws have recently come into effect, and there are proposals pending before federal, state and foreign legislative and regulatory bodies that have affected and are likely to continue to affect our business.
−Removed: For example, the European Union's ("EU") General Data Protection Regulation, or GDPR, became effective in 2018, imposing more stringent EU data protection requirements and providing for greater penalties for noncompliance.
+Added: A number of laws have come into effect over the past decade, and there are proposals pending before federal, state and foreign legislative and regulatory bodies that have affected and are likely to continue to affect our business.
+Added: For example, the European Union's ("EU") General Data Protection Regulation, or GDPR, has imposed more stringent EU data protection requirements with greater penalties for noncompliance.
In addition, regulators in the EU, the U.S.
−Removed: and elsewhere are increasingly focused on transparency, consent, consumer choice and the collection of data using tracking technologies.
+Added: and elsewhere have increasingly focused on transparency, consent, consumer choice and the collection of data using tracking technologies.
In the EU, cross-border data transfers are increasingly scrutinized to ensure compliance, and there have been expanded enforcement efforts in this area.
A number of U.S.
−Removed: states now have comprehensive privacy laws governing the collection and use of personal information.
−Removed: The California Consumer Privacy Act, which went into effect in 2020, was substantially expanded by the California Privacy Rights Act of 2020, which went into effect in January 2023.
−Removed: The Virginia Consumer Data Protection Act, the Colorado Privacy Act, the Connecticut Data Privacy Act and the Utah Consumer Privacy Act all came into effect in 2023.
−Removed: State-level momentum to pass comprehensive privacy laws will likely continue in 2024.
+Added: states have also adopted comprehensive privacy laws governing the collection and use of personal information, with more expected in 2025 and beyond.
federal and state and foreign laws and regulations, which in some cases can be enforced by private parties in addition to government entities, are constantly evolving and impose new and complex requirements on our business.
−Removed: Failure to comply with these laws or other privacy, data collection, data transfer or consent requirements, could result in substantial penalties and reputational harm.
−Removed: We also monitor actions by the Federal Communications Commission, the Federal Trade Commission, and their state and foreign counterparts, including regulatory developments affecting Internet Service Providers, advertisers and other industry participants.
+Added: Failure to comply with these laws or other privacy, data collection, data transfer, disclosure or consent requirements, could result in substantial penalties and reputational harm.
+Added: We also monitor actions by the Federal Communications Commission, the Federal Trade Commission, and their state and foreign counterparts, including regulatory developments relating to data security, privacy and AI as well as developments affecting Internet Service Providers, advertisers and other industry participants more broadly.
Human Capital Management
Our management of human capital is essential to the success of our company, and our management team is actively engaged in developing a strong, engaged team to execute on our business plans.
−Removed: As of January 31, 2024, we had approximately 1,250 employees and 250 contingent providers/contractors.
+Added: As of January 31, 2025, we had approximately 1,200 employees.
Our employee population, which is comprised 93% of full-time employees and 7% of part-time employees, is dispersed across the globe, as outlined below as of December 31, 2024.
12 unchanged sentences
developing a positive culture of trust, transparency, learning, and involvement;
−Removed: and competitive pay and benefits structures to attract and retain employees and protect the intellectual capital that we have built.
−Removed: We regularly review our employee
−Removed: Table of Conte nt s
−Removed: turnover and satisfaction rates, and develop strategies and tactics to improve employee engagement and retention.
+Added: and providing competitive pay and benefits structures to attract and retain employees and protect the intellectual capital that we have built.
+Added: We regularly review our employee turnover and satisfaction rates, and develop strategies and tactics to improve employee engagement and retention.
On average, employee tenure is approximately six years, and more than 10% of our employees have been employed by our company for more than ten years.
We seek to attract and retain the best talent from a diverse group of sources around the world, in order to meet our current and future staffing needs.
−Removed: In addition to a robust employee referral practice and independent outreach, we have developed relationships with universities, professional associations, and industry alliances to further increase our outreach and talent pool.
+Added: In addition to a robust employee referral practice and independent outreach, we have developed relationships with
+Added: Table of Conte nt s
+Added: universities, professional associations, and industry alliances to further increase our outreach and talent pool.
In 2024, our company conducted hiring in North America, Europe, India, and Latin America.
10 unchanged sentences
Work Environment
−Removed: We believe we have created a work environment, whether in person or virtually, that represents our commitment to safety and wellness.
−Removed: We provide both system and technology capability as well as personal support, including wellness activities and resources, virtual social activities, and support for working parents.
+Added: We believe we have created a work environment that represents our commitment to safety and wellness.
+Added: We provide both system and technology capability as well as personal support, including wellness activities and resources, social activities, and support for working parents.
Supporting the person, not just the "worker," allows us to maintain business operations without endangering employees or customers.
1 unchanged sentence
Diversity and Inclusion
−Removed: We strive to build and develop a workforce that reflects diversity, equity, and inclusion at all levels of the organization.
−Removed: As of December 31, 2023, over 40% of our global workforce was female and approximately 40% of our executive leaders were female.
−Removed: Within the United States, more than 30% of our employees identified as a person of color or as other than white.
−Removed: Our view is that our culture of involvement and appreciation of others enables us to more fully develop and leverage the strengths of our workforce to meet our business objectives.
−Removed: We place a high value on inclusion and employee-led opportunities across the Company, including the Employee Resource Groups ("ERGs") which are sponsored by senior leadership but are developed and maintained by diverse groups of employees who share or champion common interests, representations, or causes.
−Removed: We currently have ERGs in support of LGBTQ+ persons, people of color, women, young professionals, and remote workers.
−Removed: We have amplified our conversation and actions relating specifically to inclusion and diversity over recent years, taking a more active executive stance and implementing learning and development initiatives, additional ERGs, virtual employee gatherings and activities, and talent acquisition opportunities.
+Added: We strive to build and develop a workforce that reflects diversity, equity, and inclusion at all levels of the organization in accordance with applicable law.
+Added: Our view is that our culture of involvement and appreciation of different backgrounds and perspectives enables us to more fully develop and leverage the strengths of our workforce to serve our customers and meet our business objectives.
+Added: We place a high value on inclusion and employee-led opportunities across the Company, including Employee Resource Groups ("ERGs") which are sponsored by senior leadership but are developed and maintained by diverse groups of employees who share or champion common interests, representations, or causes.
+Added: Membership in ERGs is open to all employees.
+Added: We currently have ERGs in support of LGBTQ+ persons, people of color, women, emerging professionals, parents and caregivers, and remote workers.
+Added: We have amplified our conversation and actions relating specifically to inclusion and diversity over recent years, taking a more active executive stance and implementing learning and development initiatives, additional ERGs, and expanded employee gatherings and activities.
Locations and Geographic Areas
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Executive Officers and Directors
−Removed: Executive Officers
−Removed: Jonathan (Jon) Carpenter has served as our Chief Executive Officer since July 2022 and was our Chief Financial Officer and Treasurer from November 2021 to July 2022.
−Removed: Carpenter previously served as Chief Financial Officer of Publishers Clearing House, a direct marketing and media company, from June 2016 until November 2021.
+Added: Executive Officers and Executive Director
+Added: Jonathan (Jon) Carpenter has served as our Chief Executive Officer since July 2022 and as a director since June 2024.
+Added: Carpenter was our Chief Financial Officer and Treasurer from November 2021 to July 2022.
+Added: He previously served as Chief Financial Officer of Publishers Clearing House, a direct marketing and media company, from June 2016 until November 2021.
Prior to Publishers Clearing House, he served in divisional CFO roles for Nielsen Company, Sears Holdings and NBC Universal.
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Curry holds bachelor's and master's degrees in accounting from East Carolina University and is a Certified Public Accountant.
−Removed: Table of Conte nt s
−Removed: David Algranati has served as our Chief Innovation Officer since August 2022.
−Removed: Algranati was our Chief Product Officer from May 2019 to August 2022 and our Senior Vice President, Product Management from January 2016 to May 2019.
−Removed: He previously served as Senior Vice President, Product Innovation and Custom Research at Rentrak Corporation from July 2011 until our merger with Rentrak in January 2016.
−Removed: Prior to Rentrak, he held various roles with Simmons Market Research and Experian.
−Removed: Algranati holds a bachelor's degree in political science from The George Washington University, master's degrees in statistics and public policy from Carnegie Mellon University, and a doctorate in statistics and public policy from Carnegie Mellon University.
Stephen (Steve) Bagdasarian has served as our Chief Commercial Officer since November 2023 and was our Executive Vice President, Growth from October 2022 to November 2023.
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Prior to Publishers Clearing House, he held a number of senior business development, strategy and marketing roles with digital technology companies.
+Added: Table of Conte nt s
Bagdasarian is a member of TBD Angels, an angel investor group, and has invested and served as an advisor to several early-stage digital technology companies.
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Dale previously served as Chief Operating Officer of Shareablee, Inc., a social media marketing analytics company, from July 2018 through our acquisition of Shareablee in December 2021.
−Removed: Prior to Shareablee, he was Chief Operating Officer of Persado, an artificial intelligence-based marketing content platform, from April 2016 to February 2018.
+Added: Prior to Shareablee, he was Chief Operating Officer of Persado, an artificial intelligence-based marketing content platform, from 2016 to 2018.
Dale previously held senior roles with Comscore from 1999 to 2016, and prior to that, worked with data and analytics firm Information Resources, Inc.
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Non-Executive Directors
−Removed: Nana Banerjee has served as Chairman of the Board since July 2022 and as a director since March 2021 .
−Removed: Banerjee has served as President and CEO and a member of the board of directors of Pelmorex Corp., an international weather and data analytics company, since April 2023.
+Added: Nana Banerjee brings extensive experience in leading, innovating, and scaling analytics and technology businesses globally.
+Added: Banerjee has served as a Comscore director since March 2021 and was Chairman of the Board from July 2022 to September 2024.
+Added: Banerjee served as President and CEO and a member of the Board of Directors of Pelmorex Corp., a global climate analytics and public safety alerting company, from April 2023 to January 2025.
He previously served as a senior advisor to the CEO of Cerberus Capital Management, a private equity firm, from September 2021 until April 2023.
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From March 2020 to September 2021, he served as a Senior Managing Director of Cerberus Global Technology Solutions.
−Removed: Banerjee brings extensive experience in leading, innovating and scaling analytics and technology businesses globally.
−Removed: Prior to joining Cerberus, he served as the President and CEO of McGraw-Hill, an education solutions company, and a member of its board of directors from April 2018 to October 2019.
−Removed: From September 2012 to March 2018, he was Group President and an Executive Officer of Verisk Analytics, a data analytics company, with responsibility for its high-growth businesses as well as oversight responsibility for its joint data and development environment and its centralized AI and advanced analytics organizations.
+Added: Prior to joining Cerberus, he served as the President and CEO of McGraw-Hill, an education solutions company, and as a member of its Board of Directors.
+Added: Previously, he was Group President and an Executive Officer of Verisk Analytics, a data analytics company, with responsibility for its high-growth businesses as well as oversight responsibility for its joint data and development environment and its centralized AI and advanced analytics organizations.
He joined Verisk as part of its acquisition of Argus Information and Advisory Services, where he was CEO, and co-president and chief operating officer in prior roles.
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Banerjee has a Ph.D.
−Removed: in applied mathematics from the State University of New York, a M.S.
+Added: in applied mathematics from the State University of New York, an M.S.
degree in mathematics from the Indian Institute of Technology, Delhi, and a B.S.
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Stephens College, Delhi.
−Removed: Banerjee's extensive experience in analytics and technology enable him to bring valuable perspective to our Board.
−Removed: Itzhak Fisher has served as a director since March 2021.
+Added: Banerjee's extensive experience with information services, data analytics, and technology transformation businesses enable him to bring valuable perspective to our Board.
+Added: Itzhak Fisher has served as a director since March 2021 and as Chairman of the Board since November 2024.
Fisher is the Chairman and founder (2014 to present) of Pereg Ventures, a venture capital fund that invests in B2B information services businesses across the United States and Israel.
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Gillin has also held senior executive leadership positions at Bank of America, Citi and MBNA, including leadership roles in Canada and Europe.
−Removed: She has been recognized as a Top 50 Women Leaders by Women We Admire in 2022, as one of 2022's Top 25 Women Leaders in Financial Technology by The Financial Technology Report , honored as a Woman of the Year 2022 by The Stevie Awards' Women in Business and a Top 25 CMO to Watch by Business Insider in 2020.
+Added: She has been recognized as one of American Banker's 2024 Most Influential Women in Fintech, a Top 50 Women Leaders by Women We Admire in 2022, as one of 2022's Top 25 Women Leaders in Financial Technology by The Financial Technology Report , honored as a Woman of the Year 2022 by The Stevie Awards' Women in Business and a Top 25 CMO to Watch by Business Insider in 2020, and received a 2024 Women in Payments Innovation Award.
Gillin serves on the board of directors of Establishment Labs, a Nasdaq-listed women's biotech company, and has served on the board of The Ad Council, MasterCard UK Forum, the Philadelphia International Council of the Arts, The Please Touch Museum and the Delaware Bankers Association.
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Gillin brings a strong background in buy-side media analytics, marketing and financial services to our Board.
−Removed: Table of Conte nt s
David Kline has served as a director since March 2021.
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Earlier in his career, he served as President and COO of Cablevision Media Sales (now Altice Media Solutions) for more than 17 years.
−Removed: Kline serves on the board of directors for the Video Advertising Bureau and private companies Ampersand, Blockgraph (where he was appointed Chairman in April 2022) and Canoe.
+Added: Kline serves on the board of directors for the Video Advertising Bureau and private companies Ampersand and Blockgraph (where he was appointed Chairman in April 2022).
He received a B.A.
−Removed: in a personalized study program focusing on marketing, finance, accounting and management from Ohio State University.
+Added: Table of Conte nt s
+Added: personalized study program focusing on marketing, finance, accounting and management from Ohio State University.
Kline is a pioneering leader in the traditional and advanced TV advertising space and brings valuable relationships and perspective to our Board.
−Removed: Pierre Liduena has served as a director since April 2021.
−Removed: Liduena is Group Vice President, Business Development at Charter Communications, a communications and media company, where he manages strategic partnerships for Charter.
−Removed: Prior to this he was Vice President, Corporate Development at Charter, where he managed M&A and Corporate Ventures activities.
−Removed: Prior to joining Charter in 2012, Mr.
−Removed: Liduena worked at UBS in the Technology, Media & Telecom investment banking group, and at EY in the Audit and Transaction Advisory groups.
−Removed: Liduena holds a Master in Management from EDHEC Business School in France, and an M.B.A.
−Removed: from the Wharton School of the University of Pennsylvania.
−Removed: In addition, he is a graduate of the Cable Executive Management program at Harvard Business School.
−Removed: Liduena brings to our Board financial expertise and substantial M&A and industry experience.
William (Bill) Livek has served as our Vice Chairman since January 2016.
Livek was our Chief Executive Officer from November 2019 to July 2022 and our President from January 2016 to May 2018.
−Removed: He previously served as Vice Chairman and Chief Executive Officer of Rentrak Corporation, a media measurement and consumer targeting company, from June 2009 until our merger with Rentrak in January 2016.
+Added: He previously served as Vice Chairman and Chief Executive Officer of Rentrak Corporation, a media measurement and consumer targeting company, from 2009 until our merger with Rentrak in 2016.
Prior to Rentrak, Mr.
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Livek brings substantial industry experience, customer relationships and audience measurement expertise to our Board.
−Removed: Kathleen (Kathi) Love has served as a director since April 2019.
−Removed: Love is currently the CEO of Motherwell Resources LLC, a company devoted to management consulting and executive coaching.
−Removed: Prior to founding Motherwell in 2013, Ms.
−Removed: Love served as the President and CEO of GFK MRI (formerly Mediamark Research).
−Removed: MRI produced audience ratings for the consumer magazine industry in the United States, along with offering a projectable database on the demographics, attitudes, activities and buying behaviors of the U.S.
−Removed: MRI also developed and sold various software products.
−Removed: Love was inducted into the Market Research Council Hall of Fame.
−Removed: Prior to joining MRI, Ms.
−Removed: Love held executive positions at The New York Times, EMAP Publishing and The Magazine Publishers of America.
−Removed: She has been an adjunct or guest instructor at Rutgers University, Brooklyn College and Queens College.
−Removed: Love holds a B.A.
−Removed: degree from Douglass College, Rutgers – The State University, an M.A.
−Removed: from Michigan State University and an M.Phil.
−Removed: from The Graduate Center, C.U.N.Y.
−Removed: She has advanced to candidacy for a Ph.D.
−Removed: in psychology and is a professional certified executive coach (PCC) and a member of the International Coach Federation (ICF).
−Removed: She has served on the board of directors of the Advertising Research Foundation, The Media Behavior Institute and the Market Research Council, of which she is past President.
−Removed: She sits on the board of the Associate Alumnae of Douglass College and serves as the treasurer and on the investment committee.
−Removed: She also uses her coaching skills during pro bono work at the Atlas School for Autism.
+Added: Matthew (Matt) McLaughlin has served as a director since June 2024.
+Added: McLaughlin is a retired advertising technology executive and Naval officer.
+Added: Most recently, he served as Chief Operating Officer of DoubleVerify Holdings, Inc., a software platform for digital media measurement and analytics, from 2011 to March 2022.
+Added: As COO of DoubleVerify, Mr.
+Added: McLaughlin directed its product, engineering and sales operations activity, including managing over half the company's employees.
+Added: He served as a Senior Advisor at DoubleVerify from March 2022 to July 2022.
+Added: Prior to joining DoubleVerify, Mr.
+Added: McLaughlin served as President and Chief Operating Officer of CUNet, LLC, an online marketing agency and software subsidiary of Nelnet, Inc., from 2008 to 2011.
+Added: Earlier in his career, he served as General Manager of Audience and Media at BDMetrics Inc., an information technology company;
+Added: Vice President of Performance Media at VNC Communications, Inc (d/b/a Performics), a performance marketing subsidiary of DoubleClick Inc.;
+Added: Senior Vice President of Operations at Heavy Hammer, Inc., a technology company;
+Added: Director of Business Technology, Search Marketing and Email & Affinity Marketing at Advertising.com, Inc., an online advertising company that was acquired by AOL, Inc.;
+Added: and an Applications Technology Sales Consultant for Oracle Corporation, a multinational computer technology company.
+Added: Formerly, Mr.
+Added: McLaughlin served as a U.S.
+Added: Navy Submarine Officer from 1992 to 2000.
+Added: McLaughlin received a M.A.
+Added: (Cantab) in Natural Science from the University of Cambridge and B.S.
+Added: in Computer Science from the United States Naval Academy.
+Added: Jeffrey (Jeff) Murphy has served as a director since April 2024.
+Added: Murphy is Senior Vice President, Corporate Finance and Development at Charter Communications, Inc., a communications and media company, where he oversees debt and equity capital markets strategy and execution, treasury, risk management, mergers and acquisitions, and other corporate development.
+Added: Prior to joining Charter in June 2021, Mr.
+Added: Murphy spent more than two decades (from 1995 to 2020) with Credit Suisse Group (and predecessor entities), a financial services company, most recently as Vice Chairman of the Investment Banking and Capital Markets division and a Managing Director in the Global Technology, Media and Telecom (TMT) group.
+Added: Prior to his investment banking career Mr.
+Added: Murphy worked in consumer markets at MCI Communications.
+Added: He holds an M.B.A.
+Added: from Harvard Business School and a B.S.
+Added: in business administration from Georgetown University.
+Added: Murphy brings to our Board substantial capital markets, M&A and corporate development experience.
Martin (Marty) Patterson has served as a director since March 2021.
−Removed: Patterson currently serves as Senior Vice President of Liberty Media Corporation, Qurate Retail, Inc., Liberty TripAdvisor Holdings, Inc., Atlanta Braves Holdings, Inc.
−Removed: and Liberty Broadband Corporation.
+Added: Patterson currently serves as Senior Vice President of Liberty Media Corporation, Liberty Broadband Corporation, Qurate Retail, Inc.
+Added: and Liberty TripAdvisor Holdings, Inc.
He has been with Liberty Media Corporation, a media, communications and entertainment company, and its predecessors since 2010.
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Patterson brings to our Board extensive experience identifying and evaluating investment opportunities in the technology, media and telecommunications sectors.
−Removed: Brent Rosenthal has served as Lead Director since July 2022 and as a director since January 2016.
−Removed: He served as Chairman of the Board from April 2018 to July 2022.
−Removed: Rosenthal is the Founder of Mountain Hawk Capital Partners, LLC, an investment fund focused on small and microcap equities in the technology, media, telecom (TMT) and food industries.
−Removed: Rosenthal has been the Lead Independent Director/Non-Executive Chairman of the board of directors of RiceBran Technologies, a food company, since July 2016 and served as an advisor to the board of directors and executive management of FLYHT Aerospace from December 2019 to June 2020 and as a member of the FLYHT Aerospace board of directors since June 2020.
−Removed: He has served on the board of directors of Syntec Optics (formerly OmniLit Acquisition Corp.) since April 2023.
−Removed: He previously served on the board of directors of SITO Mobile, Ltd.
−Removed: from August 2016 to July 2018, and as Non-Executive Chairman of its board of directors from June 2017 to July 2018.
−Removed: Previously, Mr.
−Removed: Rosenthal was a Partner in affiliates of W.R.
−Removed: Huff Asset Management where he worked from 2002 to 2016.
−Removed: Rosenthal served as the Non-Executive Chairman of Rentrak Corporation from 2011 to 2016.
−Removed: He was Special Advisor to the board of directors of Park City Group from November 2015 to February 2018.
−Removed: Rosenthal earned his B.S.
−Removed: from Lehigh University and M.B.A.
−Removed: from the S.C.
−Removed: Table of Conte nt s
−Removed: Johnson Graduate School of Management at Cornell University.
−Removed: He is an inactive Certified Public Accountant.
−Removed: Rosenthal brings to our Board financial expertise and experience in the media and information industries.
Brian Wendling has served as a director since March 2021.
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and CommerceHub, Inc.
−Removed: He also serves on the board of Clothes to Kids of Colorado and the Indiana University Accounting Advisory Board.
+Added: as well as other private companies.
+Added: He also currently serves on the Indiana University Accounting Advisory Board and has previously served on the Clothes to Kids of Colorado and Rocky Mountain PBS boards.
He received his Bachelor of Science degree in accounting from Indiana University.
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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.