Item 2. Management’s Discussion and Analysis
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our Condensed Consolidated Financial Statements and the related Notes to Condensed Consolidated Financial Statements included in Part I, Item 1 of this Quarterly Report on Form 10-Q, or 10-Q. In addition to historical financial information, the following discussion and analysis contains forward-looking statements that involve risks, uncertainties and assumptions. Our actual results and timing of selected events in future periods may differ materially from those anticipated or implied in these forward-looking statements as a result of many factors, including those discussed under Item 1A , "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2021 (the "2021 10-K"), under Item 1A , "Risk Factors" in this 10-Q and elsewhere in this 10-Q. See also " Cautionary Note Regarding Forward-Looking Statements " at the beginning of this 10-Q.
Overview
We are a global information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. We create our products using a global data platform that combines information on digital platforms (connected (Smart) televisions, mobile devices, tablets and computers), television ("TV"), over the top devices ("OTT"), direct to consumer applications, and movie screens with demographics and other descriptive information. We have developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. This combination of data and methods enables a common standard for buyers and sellers to transact on advertising. This helps companies across the media ecosystem better understand and monetize their audiences and develop marketing plans, content and products to more efficiently and effectively reach those audiences. Our ability to unify behavioral and other descriptive data enables us to provide audience ratings, advertising verification, and granular consumer segments that describe hundreds of millions of consumers. Our customers include digital publishers, television networks, movie studios, content owners, brand advertisers, agencies and technology providers.
The information we analyze crosses geographies, types of content and activities, including websites, mobile and OTT applications ("apps"), video games, television and movie programming, electronic commerce ("e-commerce") and advertising.
Results of Operations
The following table sets forth selected Condensed Consolidated Statements of Operations data as a percentage of total revenues for each of the periods indicated. Percentages may not add due to rounding.
Three Months Ended March 31,
2022 2021
(In thousands) Dollars % of Revenue Dollars % of Revenue
Revenues $ 93,966 100.0 % $ 90,330 100.0 %
Cost of revenues 52,918 56.3 % 52,702 58.3 %
Selling and marketing 17,166 18.3 % 17,827 19.7 %
Research and development 9,532 10.1 % 10,353 11.5 %
General and administrative 18,117 19.3 % 14,468 16.0 %
Amortization of intangible assets 6,779 7.2 % 6,439 7.1 %
Total expenses from operations 104,512 111.2 % 101,789 112.7 %
Loss from operations (10,546) (11.2) % (11,459) (12.7) %
Other income (expense), net 2,433 2.6 % (8,274) (9.2) %
Gain from foreign currency transactions 420 0.4 % 1,074 1.2 %
Interest expense, net (200) (0.2) % (7,045) (7.8) %
Loss on extinguishment of debt — — % (9,629) (10.7) %
Loss before income taxes (7,893) (8.4) % (35,333) (39.1) %
Income tax provision (1,383) (1.5) % (1,022) (1.1) %
Net loss $ (9,276) (9.9) % $ (36,355) (40.2) %
Revenues
In the first quarter of 2022, we decided to evaluate future revenue results around solution groups that better represent our evolving business and customer needs. Beginning with the first quarter of 2022, we evaluate and present revenues in the following two solution groups:
• Digital Ad Solutions provide measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices. This solution group also includes custom offerings that provide end-to-end solutions for planning, optimization and evaluation of advertising campaigns and brand protection across digital platforms, including transactional outcome-based measurement driven by our Activation and CCR products.
• Cross Platform Solutions provide measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the most relevant viewing
15
Table of Contents
audience whether that viewing is linear, non-linear, online or on-demand. This solution group also includes custom offerings that provide end-to-end solutions for planning, optimization and evaluation of advertising campaigns across platforms. In addition, this solution group includes products that measure movie viewership and box office results by capturing movie ticket sales in real time or near real time and includes box office analytics, trend analysis and insights for movie studios and movie theater operators worldwide.
We categorize our revenue along these two solution groups; however, our cost structure is tracked at the corporate level and not by our solution groups. These costs include, but are not limited to, employee costs, purchased data, operational overhead, data storage and technology that supports multiple solution groups.
Revenues for the three months ended March 31, 2022 and 2021 were as follows:
Three Months Ended March 31,
(In thousands) 2022 % of Revenue 2021 % of Revenue $ Variance % Variance
Digital Ad Solutions $ 53,137 56.5 % $ 53,045 58.7 % $ 92 0.2 %
Cross Platform Solutions 40,829 43.5 % 37,285 41.3 % 3,544 9.5 %
Total revenues $ 93,966 100.0 % $ 90,330 100.0 % $ 3,636 4.0 %
Digital Ad Solutions revenue increased primarily due to higher usage of our Activation product, which continued to experience double-digit year-over-year growth as we continued to bring new solutions to market, and higher deliveries of our Lift product and custom digital solutions. These increases were offset by lower revenue from delivery of our digital measurement products in Europe due to $2.4 million in license revenue recognized under a multi-year contract in the first quarter of 2021.
Cross Platform Solutions revenue increased primarily due to higher TV revenues from new partnerships, higher contract values from renewals and increased agency adoption. In addition, we recognized $2.0 million of revenue related to cost reimbursements of cloud computing and processing costs attributable to certain custom TV data set deliveries. Our movies revenue increased by $1.4 million due to the continued return of consumers to theaters in markets worldwide. We believe revenues from the movies business should continue to experience sequential quarterly increases in 2022 as consumers return to theaters.
As discussed above, we changed the way we evaluate and present our revenues beginning in the first quarter of 2022. Prior to this change, through the fourth quarter of 2021, our products and services were organized around measurement, planning and optimization in three offerings, as follows:
• Ratings and Planning provided measurement of the behavior and characteristics of audiences of content and advertising across TV and digital platforms. These products and services were designed to help customers find the most relevant viewing audience, whether that viewing was linear, time shifted/recorded, online or on-demand.
• Analytics and Optimization included Activation, Lift and survey-based products that provided end-to-end solutions for planning, optimization and evaluation of advertising campaigns and brand protection.
• Movies Reporting and Analytics measured movie viewership and box office results by capturing movie ticket sales in real time or near real time and included box office analytics, trend analysis and insights for movie studios and movie theater operators worldwide.
Revenues for the three months ended March 31, 2022 and 2021 based on these three offerings of products and services would have been as follows:
Three Months Ended March 31,
(In thousands) 2022 % of Revenue 2021 % of Revenue $ Variance % Variance
Ratings and Planning $ 67,458 71.8 % $ 65,806 72.9 % $ 1,652 2.5 %
Analytics and Optimization 18,334 19.5 % 17,701 19.6 % 633 3.6 %
Movies Reporting and Analytics 8,174 8.7 % 6,823 7.5 % 1,351 19.8 %
Total revenues $ 93,966 100.0 % $ 90,330 100.0 % $ 3,636 4.0 %
Cost of Revenues
Cost of revenues consists primarily of expenses related to producing our products, operating our network infrastructure, the recruitment, maintenance and support of our consumer panels and amortization of capitalized fulfillment costs. These expenses include employee costs for salaries, benefits, stock-based compensation and other related personnel costs of network operations, survey operations, custom analytics and technical support, all of which are expensed as they are incurred. Cost of revenues also includes costs to obtain multichannel video programming distributor ("MVPD") data sets and panel, census based and other data sets used in our products as well as operational costs associated with our data centers, including depreciation expense associated with computer equipment and internally developed software that supports our panels and systems. Additionally, cost of revenues includes allocated overhead, which is comprised of lease expense and other facilities-related costs, and depreciation expense generated by general purpose equipment and software.
16
Table of Contents
Cost of revenues for the three months ended March 31, 2022 and 2021 were as follows:
Three Months Ended March 31,
(In thousands) 2022 % of Revenue 2021 % of Revenue
$ Change % Change
Data costs $ 18,047 19.2 % $ 18,303 20.3 % $ (256) (1.4) %
Employee costs 10,476 11.1 % 10,643 11.8 % (167) (1.6) %
Systems and bandwidth costs 9,667 10.3 % 6,835 7.6 % 2,832 41.4 %
Lease expense and depreciation 5,333 5.7 % 4,917 5.4 % 416 8.5 %
Panel costs 3,737 4.0 % 3,913 4.3 % (176) (4.5) %
Sample and survey costs 1,745 1.9 % 1,823 2.0 % (78) (4.3) %
Professional fees 1,489 1.6 % 1,283 1.4 % 206 16.1 %
Technology 1,262 1.3 % 1,511 1.7 % (249) (16.5) %
Royalties and resellers 921 1.0 % 425 0.5 % 496 116.7 %
Other 241 0.3 % 3,049 3.4 % (2,808) (92.1) %
Total cost of revenues $ 52,918 56.3 % $ 52,702 58.3 % $ 216 0.4 %
Systems and bandwidth costs increased primarily due to cloud computing and processing costs attributable to certain custom TV data set deliveries in the first quarter of 2022, including $2.0 million that was recognized as revenue as described above. Other expenses decreased primarily due to the recognition of $2.4 million in license costs associated with the delivery of our digital measurement products in Europe in the first quarter of 2021 in connection with the multi-year contract described above.
Selling and Marketing
Selling and marketing expenses consist primarily of employee costs for salaries, benefits, commissions, stock-based compensation and other related costs for personnel associated with sales and marketing activities. It also includes costs related to online and offline advertising, industry conferences, promotional materials, public relations, other sales and marketing programs and allocated overhead, which is comprised of lease expense and other facilities-related costs, and depreciation expense generated by general purpose equipment and software.
Selling and marketing expenses for the three months ended March 31, 2022 and 2021 were as follows:
Three Months Ended March 31,
(In thousands) 2022 % of Revenue 2021 % of Revenue $ Change % Change
Employee costs $ 14,210 15.1 % $ 15,284 16.9 % $ (1,074) (7.0) %
Lease expense and depreciation 946 1.0 % 1,041 1.2 % (95) (9.1) %
Technology 847 0.9 % 662 0.7 % 185 27.9 %
Professional fees 508 0.5 % 473 0.5 % 35 7.4 %
Other 655 0.7 % 367 0.4 % 288 78.5 %
Total selling and marketing expenses $ 17,166 18.3 % $ 17,827 19.7 % $ (661) (3.7) %
Employee costs decreased primarily due to lower stock-based compensation expense.
Research and Development
Research and development expenses include product development costs, consisting primarily of employee costs for salaries, benefits, stock-based compensation and other related costs for personnel associated with research and development activities, third-party expenses to develop new products and third-party data costs and allocated overhead, which is comprised of lease expense and other facilities-related costs, and depreciation expense related to general purpose equipment and software.
Research and development expenses for the three months ended March 31, 2022 and 2021 were as follows:
Three Months Ended March 31,
(In thousands) 2022 % of Revenue 2021 % of Revenue $ Change % Change
Employee costs $ 7,455 7.9 % $ 7,795 8.6 % $ (340) (4.4) %
Technology 991 1.1 % 1,133 1.3 % (142) (12.5) %
Lease expense and depreciation 714 0.8 % 859 1.0 % (145) (16.9) %
Professional fees 248 0.3 % 401 0.4 % (153) (38.2) %
Other 124 0.1 % 165 0.2 % (41) (24.8) %
Total research and development expenses $ 9,532 10.1 % $ 10,353 11.5 % $ (821) (7.9) %
17
Table of Contents
General and Administrative
General and administrative expenses consist primarily of employee costs for salaries, benefits, stock-based compensation and other related costs, and related expenses for executive management, finance, human capital, legal and other administrative functions, as well as professional fees, overhead, including allocated overhead, which is comprised of lease expense and other facilities-related costs, depreciation expense related to general purpose equipment and software, amortization of cloud-computing implementation costs, changes in the fair value of our contingent consideration liability, Board of Directors compensation and expenses incurred for other general corporate purposes.
General and administrative expenses for the three months ended March 31, 2022 and 2021 were as follows:
Three Months Ended March 31,
(In thousands) 2022 % of Revenue 2021 % of Revenue $ Change % Change
Employee costs $ 8,477 9.0 % $ 8,298 9.2 % $ 179 2.2 %
Professional fees 4,236 4.5 % 2,989 3.3 % 1,247 41.7 %
Technology 840 0.9 % 589 0.7 % 251 42.6 %
Lease expense and depreciation 435 0.5 % 474 0.5 % (39) (8.2) %
Other 4,129 4.4 % 2,118 2.3 % 2,011 94.9 %
Total general and administrative expenses $ 18,117 19.3 % $ 14,468 16.0 % $ 3,649 25.2 %
Professional fees increased primarily due to a reclassification of insurance costs from other expenses to better reflect the nature of services provided. Other expense increased primarily due to a $2.3 million loss resulting from the change in fair value of the contingent consideration recognized as part of the business combination described in Fo otnote 2 , Summary of Significant Accounting Policies . This increase was partially offset by the reclassification of insurance costs to professional fees.
Other Income (Expense), Net
Other income (expense), net represents income and expenses incurred that are generally not recurring in nature or are not part of our regular operations. The following is a summary of other income (expense), net for the three months ended March 31, 2022 and 2021:
Three Months Ended March 31,
(In thousands) 2022 2021
Change in fair value of warrants liability $ 2,435 $ (10,001)
Change in fair value of financing derivatives — 1,800
Other (2) (73)
Total other income (expense), net
$ 2,433 $ (8,274)
The change in other income (expense), net for the three months ended March 31, 2022 as compared to 2021 was largely driven by changes in the fair value of our warrants liability. The gain on the warrants liability for the three months ended March 31, 2022 was primarily due to a decrease in the trading price of our Common Stock during the quarter. The loss on the warrants liability for the three months ended March 31, 2021 was due primarily to the exercise price adjustment described in Footnote 4 , Convertible Redeemable Preferred Stock and Stockholders' Equity , and an increase in the trading price of our Common Stock during the quarter.
Interest Expense, Net
Interest expense, net consists of interest income and interest expense. Interest income primarily consists of interest earned from our cash and cash equivalent balances. Interest expense relates to interest on our senior secured convertible notes (the "Notes"), foreign secured promissory note (the "Secured Term Note"), our senior secured revolving credit agreement (the "Revolving Credit Agreement"), sale-leaseback agreement, and our finance leases.
During the three months ended March 31, 2022 and 2021, we incurred interest expense, net of $0.2 million and $7.0 million, respectively. The decrease in interest expense for the three months ended March 31, 2022 as compared to 2021 was primarily due to the extinguishment of the Notes and the Secured Term Note in March 2021, as described in Footnote 5 , Debt.
Gain From Foreign Currency Transactions
Our foreign currency transactions are recorded as a result of fluctuations in the exchange rate between the transactional currency and the functional currency of foreign subsidiary transactions. Our international currency exposures that relate to the translation to U.S. Dollars are in a net liability position and our international currency exposures that relate to the translation from U.S. Dollars are in a net asset position. For the three months ended March 31, 2022 and 2021, the gain from foreign currency transactions was $0.4 million and $1.1 million, respectively. The gain during the three months ended March 31, 2022 was primarily driven by fluctuations between the Chilean Peso, Euro and U.S. Dollar exchange rates. The gain during the three months ended March 31, 2021 was primarily driven by fluctuations in the U.S. Dollar against the Euro exchange rate.
18
Table of Contents
Loss on Extinguishment of Debt
Loss on extinguishment of debt represents the difference between the carrying value of our debt instruments and any consideration paid to our creditors in the form of cash or shares of our Common Stock on the extinguishment date.
In March 2021, we recorded a $9.6 million loss on debt extinguishment related to the payoff of the Notes and the Secured Term Note. The primary drivers of the extinguishment loss were the write-off of unamortized deferred financing costs and issuance discounts, the issuance of additional shares of Common Stock in connection with the extinguishment, and the derecognition of the interest rate reset derivative liability on the Notes. These components are described in Footnote 5 , Debt .
Income Tax Provision
A valuation allowance has been established against our net U.S. federal and state deferred tax assets and certain foreign deferred tax assets, including net operating loss carryforwards. As a result, our income tax position is primarily related to foreign tax activity and U.S. deferred taxes for tax deductible goodwill and other indefinite-lived liabilities.
During the three months ended March 31, 2022 and 2021, we recorded income tax provisions of $1.4 million and $1.0 million, respectively resulting in effective tax rates of 17.5% and 2.9%, respectively. These effective tax rates differ from the U.S. federal statutory rate primarily due to the effects of certain permanent items, foreign tax rate differences, and increases in the valuation allowance against our domestic deferred tax assets.
Liquidity and Capital Resources
The following table summarizes our cash flows for each of the periods identified:
Three Months Ended March 31,
(In thousands) 2022 2021
Net cash provided by operating activities $ 12,408 $ 17,888
Net cash used in investing activities (3,799) (3,692)
Net cash used in financing activities (748) (30,477)
Effect of exchange rate changes on cash, cash equivalents and restricted cash (86) (588)
Net increase (decrease) in cash, cash equivalents and restricted cash 7,775 (16,869)
Overview
Our principal uses of cash consist of cash paid for data, payroll and other operating expenses, including expenses incurred in prior periods; payments related to investments in equipment, primarily to support our consumer panels and technical infrastructure required to deliver our products and services and support our customers; service of our debt and lease facilities; and dividend payment obligations with respect to our Series B Convertible Preferred Stock ("Preferred Stock").
As of March 31, 2022, our principal sources of liquidity consisted of cash, cash equivalents and restricted cash totaling $30.1 million (including $0.4 million in restricted cash), cash flows from our operations, and $20.7 million available to us under our Revolving Credit Agreement, as described below.
On March 10, 2021, we entered into separate Securities Purchase Agreements with each of Charter Communications Holding Company, LLC ("Charter"), Qurate Retail, Inc. ("Qurate") and Pine Investor, LLC ("Pine") (the "Transactions"). At the closing of the Transactions, we issued 82,527,609 shares of Preferred Stock in exchange for gross cash proceeds of $204.0 million.
The proceeds from the Transactions were used to repay the Notes issued to Starboard. For additional information on the Transactions and the extinguishment of the Notes, refer to Footnote 4 , Convertible Redeemable Preferred Stock and Stockholders' Equity and Footnote 5 , Debt .
As of March 31, 2022, accrued dividends for the Preferred Stock totaled $11.7 million. These dividends are scheduled to be paid in cash on June 30, 2022.
On May 5, 2021, we entered into the Revolving Credit Agreement, which was subsequently amended in February 2022. The Revolving Credit Agreement provides a borrowing capacity equal to $40.0 million. During 2021, we borrowed $16.0 million under the Revolving Credit Agreement. In addition to these borrowings, we have issued and outstanding letters of credit totaling $3.3 million under the Revolving Credit Agreement, leaving a remaining borrowing capacity of $20.7 million as of March 31, 2022.
Pandemic Impact
The COVID-19 pandemic and related government mandates and restrictions have had a significant impact on the media, advertising and entertainment industries in which we operate. To date, the COVID-19 pandemic has had some impact on our business, including with respect to the execution of new and renewal contracts, the impact of closed movie theaters on our customers, customer payment delays and requests to modify contractual payment terms. These conditions have negatively impacted our revenue and cash flows, particularly in our movies business, and could continue to have an impact in future periods.
19
Table of Contents
It is possible that long-term changes in consumer behavior will impact our customers' operations, and thus their demand for our services and ability to pay, even after the spread of COVID-19 has been contained and businesses are permitted to resume normal operations. While we have taken actions to mitigate the impact of the COVID-19 pandemic, control costs and improve our working capital balance, these steps may not be successful or adequate if customer demand or cash collection efforts are further impacted by the COVID-19 pandemic or other factors.
Preferred Stock
On March 10, 2021, in connection with the Securities Purchase Agreements described above, we issued 82,527,609 shares of Preferred Stock in exchange for gross cash proceeds of $204.0 million. Net proceeds from the Transactions totaled $187.9 million after deducting issuance costs. Shares of Preferred Stock are convertible into Common Stock as described in Footnote 4 , Convertible Redeemable Preferred Stock and Stockholders' Equity . As of March 31, 2022, each share of Preferred Stock was convertible into 1.057292 shares of Common Stock, with such conversion rate scheduled to return to 1.00 upon payment of accrued dividends on June 30, 2022.
The holders of Preferred Stock are entitled to participate in all dividends declared on the Common Stock on an as-converted basis and are also entitled to a cumulative dividend at the rate of 7.5% per annum, payable annually in arrears and subject to increase under certain specified circumstances. In addition, such holders are entitled to request, and we must take all actions reasonably necessary to pay, a one-time special dividend on the Preferred Stock equal to the highest dividend that our Board determines can be paid at the applicable time (or a lesser amount agreed by the holders), subject to additional conditions and limitations described in Footnote 4 , Convertible Redeemable Preferred Stock and Stockholders' Equity . We may be obligated to obtain debt financing in order to effectuate the special dividend, which could significantly impact our financial position and liquidity depending on the timing and scope of the dividend payment and related financing. Moreover, this obligation could lead us to refinance or terminate the Revolving Credit Agreement prior to its maturity, due to its restrictions on our ability to incur additional debt.
Revolving Credit Agreement
On May 5, 2021, we entered into the Revolving Credit Agreement. The Revolving Credit Agreement had an original borrowing capacity equal to $25.0 million and bore interest on borrowings at a Eurodollar Rate (as defined in the Revolving Credit Agreement) that was based on LIBOR. We may also request the issuance of letters of credit under the Revolving Credit Agreement in an aggregate amount up to $5.0 million, which reduces the amount of available borrowings by the amount of such issued and outstanding letters of credit. The facility has a maturity of three years from the closing date of the agreement.
On February 25, 2022, we entered into an amendment (the "Amendment") to the Revolving Credit Agreement to expand our aggregate borrowing capacity from $25.0 million to $40.0 million. The Amendment also replaced the Eurodollar Rate with a SOFR-based interest rate and modified the Applicable Rate definition in the Revolving Credit Agreement to increase the Applicable Rate payable on SOFR-based loans to 2.50% until the date a compliance certificate is received for the quarter ending March 31, 2023, with such Applicable Rate thereafter reducing to 2.25% .
The amount we are able to borrow under the Revolving Credit Agreement is subject to compliance with financial covenants, satisfaction of various conditions precedent to borrowing and other provisions of the Revolving Credit Agreement. Notably, the Revolving Credit Agreement contains financial covenants that require us to maintain minimum Consolidated EBITDA for periods through December 31, 2022, a minimum Consolidated Asset Coverage Ratio for periods ending March 31, 2022 through December 31, 2022, and a minimum Consolidated Fixed Charge Coverage Ratio for periods after December 31, 2022 (each term as defined in the Revolving Credit Agreement). As of March 31, 2022, we were in compliance with our covenants under the Revolving Credit Agreement, and based on our current plans, we do not anticipate a breach of these covenants that would result in an event of default under the Revolving Credit Agreement.
As of March 31, 2022, we had outstanding borrowings of $16.0 million and outstanding letters of credit totaling $3.3 million under the Revolving Credit Agreement, leaving a remaining borrowing capacity of $20.7 million. The borrowed funds were used to reduce our accounts payable balances, primarily related to expenses incurred in prior periods, and support our working capital position. While we continue to take steps to reduce our outstanding trade payables and improve our working capital position, our liquidity could be negatively affected if we are unable to generate sufficient cash from operations to meet our financial obligations as they come due.
For additional information on the Revolving Credit Agreement, refer to Footnote 5 , Debt .
Sale of Common Stock and Warrants
On June 23, 2019, we entered into a Securities Purchase Agreement with CVI pursuant to which we sold to CVI for aggregate gross proceeds of $20.0 million (i) 2,728,513 shares of Common Stock and (ii) Series A Warrants, Series B-1 Warrants, Series B-2 Warrants and Series C Warrants to initially purchase up to 11,654,033 shares of Common Stock (the "Private Placement"). On October 14, 2019, we issued 2,728,513 shares of Common Stock to CVI upon exercise by CVI of the Series C Warrants. As a result of this exercise, the number of shares issuable under our Series A Warrants was increased by 2,728,513. On January 29, 2020, the Series B-1 Warrants expired unexercised. On August 3, 2020, the Series B-2 Warrants expired unexercised.
For additional information on the Private Placement and the adjustment to the exercise price of our Series A Warrants in connection with the Transactions (which adjustment could reduce the cash proceeds we receive upon exercise of the Series A Warrants), refer to Footnote 4 , Convertible Redeemable Preferred Stock and Stockholders' Equity .
20
Table of Contents
Operating Activities
Our primary source of cash provided by operating activities is revenues generated from sales of our products and services. Our primary uses of cash from operating activities include personnel costs and costs related to data and infrastructure used to develop and maintain our products and services.
Cash provided by operating activities is calculated by adjusting our net loss for changes in working capital, as well as by excluding non-cash items such as: depreciation, non-cash operating lease expense, amortization expense of finance leases and intangible assets, impairment of right-of-use assets, stock-based compensation, deferred tax provision, change in the fair value of contingent consideration, financing derivatives and warrants liability, loss on extinguishment of debt, non-cash interest expense on the Notes, accretion of debt discount, and amortization of deferred financing costs.
Net cash provided by operating activities for the three months ended March 31, 2022 was $12.4 million, compared to $17.9 million for the three months ended March 31, 2021. The decrease in cash provided by operating activities was primarily attributable to a net decrease in cash generated from operating assets and liabilities of $5.1 million for the three months ended March 31, 2022 as compared to $11.9 million for the three months ended March 31, 2021. The lower amount of cash generated from operating assets and liabilities in 2022 is primarily reflective of larger amounts paid to reduce our outstanding accounts payable and accrued expense balances during 2022 as compared to 2021.
Investing Activities
Cash used in investing activities primarily consists of payments related to capitalized internal-use software costs, purchases of computer and network equipment to support our technical infrastructure, and furniture and equipment. The extent of these investments will be affected by our ability to expand relationships with existing customers, grow our customer base and introduce new digital formats, as well as constraints on cash expenditures due to our financial position and the current economic environment.
Net cash used in investing activities for the three months ended March 31, 2022 was $3.8 million compared to $3.7 million for the three months ended March 31, 2021.
Financing Activities
Net cash used in financing activities during the three months ended March 31, 2022 was $0.7 million compared to $30.5 million during the three months ended March 31, 2021. The significant decrease in cash used for financing activities was due to repayment of our Notes and the Secured Term Note, which outflows were partially offset by cash proceeds received from the issuance of the Preferred Stock (net of related transaction costs), during 2021.
Contractual Payment Obligations
We have certain long-term contractual arrangements that have fixed and determinable payment obligations including unconditional purchase obligations with MVPDs, operating and financing leases, and data storage and bandwidth arrangements.
We have data licensing agreements with a number of MVPDs for set-top box data. These agreements have remaining terms from one to nine years. As of March 31, 2022, the total fixed payment obligation related to these agreements is $318.5 million. In addition, we expect to make variable payments related to one of these agreements totaling an estimated $19.5 million over the next two years.
We have both operating and financing leases related to corporate office space and equipment. Our leases have remaining terms from one to six years. As of March 31, 2022, the total fixed payment obligation related to these agreements is $58.6 million.
We have an agreement for cloud-based data storage and bandwidth to help process and store our data. The remaining term for this agreement is two years. As of March 31, 2022, the total fixed payment obligation related to this agreement is $17.2 million.
Future Capital Requirements
Our ability to generate cash is subject to our performance, general economic conditions, industry trends and other factors, including the timing of cash collections from our customers, data costs and other trade payables, service of our debt and lease facilities and dividend payment obligations, and expenses from ongoing compliance efforts and legal matters. To the extent that our existing cash, cash equivalents and operating cash flow, together with savings from repayment of the Notes and Secured Term Note, cost-reduction initiatives undertaken by our management and borrowing capacity under our Revolving Credit Agreement, are insufficient to fund our future activities and requirements, we may need to raise additional funds through public or private equity or debt financing. We may also be required to raise additional funds in order to pay a special dividend to holders of our Preferred Stock, as described above. Our history of net losses, as well as disruption and volatility in global capital and credit markets, could impact our ability to access capital resources on terms acceptable to us or allowable under applicable financing arrangements, or at all. If we issue additional equity securities in order to raise additional funds, pay dividends or for other purposes, further dilution to existing stockholders may occur.
Critical Accounting Estimates
Our discussion and analysis of our financial condition and results of operations are based on our Condensed Consolidated Financial Statements, which have been prepared in accordance with GAAP. The preparation of these financial statements requires us to make estimates, assumptions
21
Table of Contents
and judgments that affect the amounts reported in our Condensed Consolidated Financial Statements and the accompanying Notes to Condensed Consolidated Financial Statements. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances.
Refer to the critical accounting estimates disclosed in Item 7 , "Management's Discussion and Analysis of Financial Condition and Results of Operations," in our 2021 10-K for detailed information about the estimates and assumptions that we consider to be the most critical to an understanding of our financial condition and results of operations. These estimates and assumptions involve significant judgments and uncertainties, and actual results in these areas could differ from our estimates.
22
Table of Contents
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.