Item 2. Management’s Discussion and Analysis
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Company Overview
Sturm, Ruger & Company,
Inc. (the “Company”) is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately
99% of sales are from firearms. Export sales accounted for approximately 5% of total sales for each of the three month periods ended March
29, 2025 and March 30, 2024. The Company’s design and manufacturing operations are located in the United States and almost all product
content is domestic. The Company’s firearms are sold through a select number of independent wholesale distributors, principally
to the commercial sporting market.
The Company also manufactures
investment castings made from steel alloys and metal injection molding (“MIM”) parts for internal use in its firearms and
for sale to unaffiliated, third-party customers. Less than 1% of sales are from the castings segment.
Orders for many models of
firearms from the independent distributors tend to be stronger in the first quarter of the year and weaker in the third quarter of the
year. This is due in part to the timing of the distributor show season, which occurs during the first quarter.
Results of Operations
Demand
The estimated unit sell-through
of the Company’s products from the independent distributors to retailers decreased 8% in the first quarter of 2025 compared to the
prior year period. For the same period, National Instant Criminal Background Check System (“NICS”) background checks (as adjusted
by the National Shooting Sports Foundation (“NSSF”)) decreased 4%. Estimated sell-through from the independent distributors
to retailers and total adjusted NICS background checks for the trailing five quarters follow:
2025
2024
Q1
Q4
Q3
Q2
Q1
Estimated Units Sold from Distributors to Retailers (1)
364,700
410,500
336,300
327,800
396,700
Total adjusted NICS Background Checks (thousands) (2)
3,817
4,460
3,432
3,364
3,983
(1) The estimates for each period were calculated by taking the beginning inventory at the distributors, plus
shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy
for actual market demand as they:
● Rely on data provided by independent distributors that are not verified by the Company,
● Do not consider potential timing issues within the distribution channel, including goods-in-transit, and
● Do
not consider fluctuations in inventory at retail.
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(2) NICS background checks are performed when the ownership of most firearms, either new or used, is transferred
by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative
reasons.
The adjusted NICS
data presented above was derived by the NSSF by subtracting out NICS checks that are not directly related to the sale of a firearm, including
checks used for concealed carry (“CCW”) permit application checks, as well as checks on active CCW permit databases. The adjusted
NICS checks represent less than half of the total NICS checks.
Adjusted NICS data can be impacted
by changes in state laws and regulations and any directives and interpretations issued by governmental agencies.
Orders Received and Ending Backlog
The Company uses the estimated
unit sell-through of its products from the independent distributors to retailers, along with inventory levels at the independent distributors
and at the Company, as the key metrics for planning production levels. The Company generally does not use the orders received or ending
backlog for planning production levels.
The units ordered, value of
orders received, average sales price of units ordered, and ending backlog for the trailing five quarters are as follows (dollars in millions,
except average sales price):
(All amounts shown are net of Federal Excise Tax of 10% for handguns
and 11% for long guns.)
2025
2024
Q1
Q4
Q3
Q2
Q1
Units Ordered
410,000
374,300
316,900
250,500
472,600
Orders Received
$ 154.0
$ 126.3
$ 109.4
$ 99.5
$ 198.2
Average Sales Price of Units Ordered
$ 376
$ 337
$ 345
$ 397
$ 419
Ending Backlog
$ 275.2
$ 252.9
$ 268.7
$ 272.2
$ 296.2
Average Sales Price of Ending Unit Backlog
$ 552
$ 568
$ 572
$ 567
$ 523
Production
The Company reviews the estimated
sell-through from the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company
to plan production levels. The Company’s overall production in the first quarter of 2025 increased 2% from the fourth quarter of
2024 .
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Summary Unit Data
Firearms unit data for the
trailing five quarters are as follows (dollar amounts shown are net of Federal Excise Tax of 10% for handguns and 11% for long guns):
2025
2024
Q1
Q4
Q3
Q2
Q1
Units Ordered
410,000
374,300
316,900
250,500
472,600
Units Produced
372,000
364,300
330,300
370,400
314,500
Units Shipped
356,700
398,700
327,400
336,300
345,400
Average Sales Price of Units Shipped
$ 379
$ 364
$ 371
$ 386
$ 394
Ending Unit Backlog
498,600
445,300
469,700
480,200
566,000
Inventories
During the first quarter of
2025, the Company’s finished goods inventory increased by 15,300 units and distributor inventories of the Company’s products
decreased by 7,900 units.
Inventory unit data for the trailing five quarters
follows:
2025
2024
Q1
Q4
Q3
Q2
Q1
Company Inventory
130,500
115,200
149,600
146,700
112,600
Distributor Inventory (1)
187,900
195,800
207,600
216,500
208,000
Total Inventory (2)
318,400
311,000
357,200
363,200
320,600
(1) Distributor ending inventory is provided by the Company’s independent distributors. These numbers
do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.
(2) This total does not include inventory at retailers. The Company does not
have access to data on retailer inventories of the Company’s products.
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Net Sales, Cost of Products Sold, and Gross
Profit
Net sales, cost of products
sold, and gross profit data for the three months ended (dollars in millions):
March 29, 2025
March 30, 2024
Change
% Change
Net firearms sales
$ 135.2
$ 136.0
$ (0.8 )
(0.6% )
Net castings sales
0.5
0.8
(0.3 )
(33.1% )
Total net sales
135.7
136.8
(1.1 )
(0.8% )
Cost of products sold
105.8
107.4
(1.6 )
(1.5% )
Gross profit
$ 29.9
$ 29.4
$ 0.5
1.7%
Gross margin
22.0%
21.5%
0.5%
2.3%
Total consolidated net sales
and net firearms sales decreased slightly for the three months ended March 29, 2025. Sales of new products, including the RXM pistol,
Super Wrangler revolver, Marlin lever-action rifles, and American Centerfire Rifle Generation II represented $40.7 million or 31.6% of
firearm sales in the three months ended March 29, 2025. New product sales include only major new products that were introduced in the
past two years.
The increased gross profit for
the three months ended March 29, 2025 is attributable to favorable leveraging of fixed costs resulting from increased production, despite
the $0.8 million of deferred revenue related to sales promotions.
The increase in gross margin
for the three months ended March 29, 2025 is attributable to the aforementioned factors.
Selling and General and Administrative Expenses
Selling and general and administrative
expenses data for the three months ended (dollars in millions):
March 29, 2025
March 30, 2024
Change
% Change
Selling expenses
$ 9.4
$ 9.7
$ (0.3 )
(3.0% )
General and administrative expenses
12.0
12.2
(0.2 )
(1.3% )
Total operating expenses
$ 21.4
$ 21.9
$ (0.5 )
(2.1% )
The decrease in selling expenses
for the three months ended March 29, 2025 was attributable to decreased spending on industry shows, personnel costs, and shipping expenses,
partially offset by increases in travel costs and several promotional and marketing initiatives.
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The slight decrease in general
and administrative expenses for the three months ended March 29, 2025 was primarily attributable to the initial expense of the prior year’s
reduction in force, partially offset by increased professional service costs.
Other Income
Other income data for the
three months ended (dollars in millions):
March 29, 2025
March 30, 2024
Change
% Change
Other income
$ 1.3
$ 1.5
$ (0.2 )
(15.9% )
The decrease in other income
for the three months ended March 29, 2025 was attributable to decreased interest income.
Income Taxes and Net Income
The Company's 2025 and 2024
effective tax rates differ from the statutory federal tax rate due principally to research and development tax credits, state income taxes
and the nondeductibility of certain executive compensation. The Company’s effective income tax rate was 20.3% and 21.7% for the
three months ended March 29, 2025 and March 30, 2024, respectively
As a result of the foregoing
factors, consolidated net income was $7.8 million for the three months ended March 29, 2025, an increase of 9.7% from $7.1 million in
the comparable prior year period.
Non-GAAP Financial Measures
In an effort to provide investors
with additional information regarding its financial results, the Company refers to various United States generally accepted accounting
principles (“GAAP”) financial measures and two non-GAAP financial measures, EBITDA and EBITDA margin, which management believes
provides useful information to investors. These non-GAAP financial measures may not be comparable to similarly titled financial measures
being disclosed by other companies. In addition, the Company believes that the non-GAAP financial measures should be considered in addition
to, and not in lieu of, GAAP financial measures. The Company believes that EBITDA and EBITDA margin are useful to understanding its operating
results and the ongoing performance of its underlying business, as EBITDA provides information on the Company’s ability to meet
its capital expenditure and working capital requirements, and is also an indicator of profitability. The Company believes that this reporting
provides better transparency and comparability to its operating results. The Company uses both GAAP and non-GAAP financial measures to
evaluate the Company’s financial performance.
EBITDA is defined as earnings
before interest, taxes, and depreciation and amortization. The Company calculates this by adding the amount of interest expense, income
tax expense, and depreciation and amortization expenses that have been deducted from net income back into net income, and subtracting
the amount of interest income that was included in net income from net income to arrive at EBITDA. The Company calculates EBITDA margin
by dividing EBITDA by total net sales.
EBITDA was $14.3 million for
the three months ended March 29, 2025, an increase of 5.6% from $13.5 million in the comparable prior year period.
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Non-GAAP Reconciliation – EBITDA
EBITDA
(Unaudited, dollars in thousands)
Three Months Ended
March 29, 2025
March 30, 2024
Net income
$ 7,768
$ 7,084
Income tax expense
1,979
1,963
Depreciation and amortization expense
5,571
5,833
Interest income
(1,038 )
(1,355 )
Interest expense
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EBITDA
$ 14,296
$ 13,542
EBITDA margin
10.5%
9.9%
Net income margin
5.7%
5.2%
Financial Condition
Liquidity and Capital Resources
At the end of the first quarter
of 2025, the Company’s cash and short-term investments totaled $108.3 million. Pre-LIFO working capital of $266.1 million, less
the LIFO reserve of $67.5 million, resulted in working capital of $198.6 million and a current ratio of 4.6 to 1.
Operations
Cash provided by operating activities
was $11.1 million for the three months ended March 29, 2025, compared to $7.3 million for the comparable prior year period. The increase
in cash provided in the three months ended March 29, 2025 is primarily attributable to the increase in net income and the lesser increase
in deferred income taxes and lower net payouts of accrued employee compensation and benefits in the three months ended March 29, 2025,
partially offset by the lesser reductions in inventory and prepaid expenses and other current assets in the three months ended March 29,
2025.
Third parties supply the Company
with various raw materials for its firearms and castings, such as steel, fabricated steel components, walnut, birch, beech, maple and
laminated lumber for rifle stocks, wax, ceramic material, metal alloys, various synthetic products and other component parts. A limited
supply of these materials in the marketplace can result in increases to purchase prices and adversely affect production levels. If market
conditions result in a significant prolonged inflation of certain prices or if adequate quantities of raw materials cannot be obtained,
the Company’s manufacturing processes could be interrupted and the Company’s financial condition or results of operations
could be materially adversely affected.
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Investing and Financing
Capital expenditures for the three
months ended March 29, 2025 totaled $1.1 million, a decrease from $1.8 million in the comparable prior year period. In 2025, the Company
expects capital expenditures related to new product introductions and upgrades to our manufacturing equipment and facilities could range
from $20 million to $30 million. Actual capital expenditures could vary significantly from the projected amounts due to the timing of
capital projects. The Company finances, and intends to continue to finance, all of these activities with funds provided by operations
and current cash and cash equivalents.
Dividends of $4.0 million
were paid during the three months ended March 29, 2025. The Company has financed its dividends with cash provided by operations and current
cash. The quarterly dividend varies every quarter because the Company pays a percentage of earnings rather than a fixed amount per share.
The Company’s practice is to pay a dividend of approximately 40% of net income.
On April 25, 2025, the Company’s
Board of Directors authorized a dividend of 18¢ per share to shareholders of record on May 16, 2025, payable on May 30, 2025. The
payment of future dividends depends on many factors, including internal estimates of future performance, then-current cash and short-term
investments, and the Company’s need for funds.
As of March 29, 2025, the
Company had $63.3 million of United States Treasury instruments which mature within one year. The Company also invests available cash
in a bank-managed money market fund that invests exclusively in United States Treasury instruments which mature within one year. At March
29, 2025, the Company’s investment in this money market fund totaled $28.9 million.
During the three months ended
March 29, 2025 the Company purchased 79,200 shares of its common stock for $3.0 million in the open market. The average price per share
purchased was $37.74. These purchases were funded with cash on hand. As of March 29, 2025, $37.3 million remained authorized for future
stock repurchases.
Based on its unencumbered
assets, the Company believes it has the ability to raise cash through the issuance of short-term or long-term debt. The Company’s
unsecured $40 million credit facility, which expires on January 7, 2028, was unused at March 29, 2025.
Other Operational Matters
In the normal course of its
manufacturing operations, the Company is subject to occasional governmental proceedings and orders pertaining to workplace safety, firearms
serial number tracking and control, waste disposal, air emissions and water discharges into the environment. The Company believes that
it is generally in compliance with applicable Bureau of Alcohol, Tobacco, Firearms & Explosives, environmental, and safety regulations
and the outcome of any proceedings or orders will not have a material adverse effect on the financial position or results of operations
of the Company. If these regulations become more stringent in the future and the Company is not able to comply with them, such noncompliance
could have a material adverse impact on the Company.
The Company has 14 independent
distributors that service the domestic commercial market. Additionally, the Company has 44 and 26 distributors servicing the export and
law enforcement markets, respectively.
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The Company self-insures a
significant amount of its product liability, workers’ compensation, medical, and other insurance. It also carries significant deductible
amounts on various insurance policies. In September 2024, the Company did not renew its product liability coverage with its incumbent
carriers and established a wholly-owned captive insurance company for claims made on or after September 1, 2024.
The Company expects to realize
its deferred tax assets through tax deductions against future taxable income.
Adjustments to Critical Accounting Policies
The Company has not made any
adjustments to its critical accounting estimates and assumptions described in the Company’s 2024 Annual Report on Form 10-K filed
on February 19, 2025, or the judgments affecting the application of those estimates and assumptions.
Forward-Looking Statements and Projections
The Company may, from time
to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations
and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales
and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company,
the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual
results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements,
which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events
or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.
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