1 unchanged sentence
and our subsidiaries.
−Removed: We are a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky, The Original Muck Boot Company ("Muck"), Georgia Boot, Durango, XTRATUF, Lehigh, Ranger and the licensed brand Michelin.
+Added: We are a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names, including The Original Muck Boot Company ("Muck"), Rocky, Georgia Boot, Durango, Lehigh, XTRATUF, Ranger and the licensed brand Michelin.
Our brands have a long history of representing high quality, comfortable, functional, and durable footwear and our products are organized around six target markets:
−Removed: outdoor, work, duty, commercial military, military and western.
+Added: work, outdoor, western, commercial military, duty, and military.
Our footwear products incorporate varying features and are positioned across a range of suggested retail price points from $48.00 for our value priced products to $655.00 for our premium products.
In addition, as part of our strategy of outfitting consumers from head-to-toe, we market complementary branded apparel and accessories that we believe leverage the strength and positioning of each of our brands.
−Removed: We report our segment information in accordance with provisions of the Financial Accounting Standards Board ("FASB") Accounting Standards Codification ("ASC") Topic 280, Segment Reporting and each of our reporting segments continue to employ consistent accounting policies.
−Removed: S ee Note 1 9 of our Consolidated Financial Statements fo r further information.
+Added: Segment Reporting and each of our reporting segments continue to employ consistent accounting policies.
+Added: S ee Note 19 - Segment Information of our Consolidated Financial Statements fo r further information.
The Company's portfolio of brands is organized into the following reportable segments, in which our products are distributed:
Contract Manufacturing
−Removed: We distribute Rocky, Muck, Georgia Boot, Durango, XTRATUF, Lehigh, Ranger and Michelin products through a wide range of wholesale distribution channels throughout the world.
−Removed: O ur Wholesale channels vary by product line and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers and online retailers.
+Added: We distribute Muck, Rocky, Georgia Boot, Durango, Lehigh, XTRATUF, Ranger and Michelin products through a wide range of Wholesale distribution channels throughout the world.
+Added: Our Wholesale channels vary by product line and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers and online retailers.
December 31, 2024
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We sell to wholesale accounts in the U.S.
−Removed: through the use of a dedicated in-house sales team, and exclusive, as well as independent, sales representatives who carry our branded products and other non-competing products.
−Removed: Our sales force is organized around major accounts, including Boot Barn, Tractor Supply Company and Amazon, and around our target markets:
−Removed: outdoor, work, duty, commercial military, and western.
−Removed: Our sales force is also organized around brands, regions and customers in order to target a broad range of distribution channels.
−Removed: All of our sales people actively call on their retail customer base to educate them on the quality, comfort, technical features and breadth of our product lines and to ensure that our products are displayed effectively at retail locations.
+Added: through a dedicated in-house sales team, and exclusive, as well as independent, sales representatives who carry our branded products and other non-competing products.
+Added: Our sales force is organized around major accounts, including Boot Barn, Tractor Supply Company, Amazon and Bass Pro, and around our target markets:
+Added: work, outdoor, western, commercial military, duty and military.
+Added: Our sales force is also organized around brands, regions and customers to target a broad range of distribution channels.
+Added: All our salespeople actively call on their retail customer base to educate them on the quality, comfort, technical features and breadth of our product lines and to ensure that our products are displayed effectively at retail locations.
Our Wholesale distribution channels vary by market:
−Removed: Our outdoor products are sold primarily through sporting goods stores, outdoor specialty stores, online retailers, catalogs and mass merchants;
Our work-related products are sold primarily through work-related retailers, farm and ranch stores, specialty safety stores, independent shoe stores, hardware stores and online retailers;
−Removed: Our duty products are sold primarily through uniform stores, catalog specialists and online retailers;
−Removed: Our commercial military products are sold primarily through base exchanges, such as the Army Air Force Exchange Store (AAFES), and consumer e-commerce websites;
+Added: Our outdoor products are sold primarily through sporting goods stores, outdoor specialty stores, online retailers, catalogs and mass merchants;
Our western products are sold through western stores, work stores, specialty farm and ranch stores, online retailers and fashion-oriented footwear retailers;
+Added: Our commercial military products are sold primarily through base exchanges, such as the Army Air Force Exchange Store (AAFES), and consumer e-Commerce websites;
+Added: Our duty products are sold primarily through uniform stores, catalog specialists and online retailers.
We market products directly to consumers through three retail strategies:
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Our customers' employees order directly through their employers' established CustomFit website, and the footwear is delivered directly to the customer via a common freight carrier.
−Removed: We sell our product lines on our websites at rockyboots.com , georgiaboot.com , durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com and slipgrips.com , as well as through online marketplaces.
+Added: We sell our product lines on our websites at muckbootcompany.com, rockyboots.com , georgiaboot.com , durangoboot.com, lehighoutfitters.com, lehighsafetyshoes.com, xtratuf.com, a nd slipgrips.com , as well as through online third-party marketplaces.
We believe that our internet presence allows us to showcase the breadth and depth of our product lines in each of our target markets and enables us to educate our consumers about the unique technical features of our products.
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Our sales under such contracts are dependent on us winning the bids for these contracts.
−Removed: In 2023, we fulfilled two multi-year contracts for the U.S.
+Added: In 2023, we were awarded a new multi-year contract with the U.S.
+Added: Military pursuant to which we will produce and ship a minimum number of pairs to the U.S.
+Added: Military through 2026, with the option to extend.
+Added: The first quarter of 2024 was the first full quarter, in which shipments were made to the U.S.
+Added: Military under this multi-year contract.
We expect to continue to actively bid on U.S.
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Our products are marketed under eight well-recognized, proprietary brands:
−Removed: Rocky, Muck, Georgia Boot, Durango, XTRATUF, Lehigh and Ranger, in addition to the licensed brand Michelin.
+Added: Muck, Rocky, Georgia Boot, Durango, Lehigh, XTRATUF and Ranger, in addition to the licensed brand Michelin.
+Added: Muck was founded in 1999 and has pioneered the premium rubber and neoprene boot category by delivering high quality, innovative, weatherproof and comfortable products.
+Added: Our current line of Muck footwear products is offered at suggested U.S.
+Added: retail price points ranging from
+Added: Through widespread consumer validation in the farm, agriculture, hunt and equestrian markets, Muck has been able to expand to new markets such as outdoor, gardening, industrial and general work, as well as to new international regions such as the U.K., Norway and Germany to reach new consumers.
+Added: Both new and existing consumer groups have welcomed line extensions from the brand as the total catalog expands beyond its core offering into premium leather and other new footwear categories.
Rocky, established in 1979, is our premium priced line of branded footwear, apparel and accessories.
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retail price points:
−Removed: for our footwear products;
−Removed: for our apparel and accessory lines.
−Removed: The Rocky brand originally targeted outdoor enthusiasts, particularly hunters, and has since become a market leader in the hunting boot category.
+Added: $80.00 to $415.00 for our footwear products;
+Added: and $18.00 to $160.00 for our apparel and accessory lines.
+Added: The Rocky brand originally targeted outdoor enthusiasts, particularly hunters, and has since become a market leader in the hunting and rugged casual category.
In 2002, we also extended into hunting apparel, including jackets, pants, gloves and caps.
Our Rocky products for hunters and other outdoor enthusiasts are designed for specific weather conditions and the diverse terrains of North America.
−Removed: These products incorporate a range of technical features and designs such waterproof breathable fabric, 3M Thinsulate insulation, nylon Cordura fabric and camouflaged uppers featuring either Venator, Mossy Oak or Realtree patterns.
+Added: These products incorporate a range of technical features and designs such as waterproof breathable fabric, 3M Thinsulate insulation, nylon Cordura fabric and camouflaged uppers featuring either Venator, Mossy Oak or Realtree patterns.
We use rugged outsoles made by industry leaders like Vibram, as well as our own proprietary design features, to make the products durable and easy to wear.
−Removed: We also produce Rocky duty and commercial military, public service footwear targeting law enforcement professionals, military, security workers, fire industry professionals and postal service employees, and we have established leading market share positions in these categories.
−Removed: In 2002, we introduced Rocky work footwear designed for varying weather conditions or difficult terrain, particularly for people who make their living outdoors such as those in lumber, forestry, and oil & gas occupations.
+Added: In 2002, we introduced Rocky work footwear designed for varying weather conditions or difficult terrain, particularly for people who make their living outdoors such as those in lumber, forestry, construction and oil & gas occupations.
These products typically include many of the proprietary features and technologies that we incorporate in our hunting and outdoor products.
We have also introduced western influenced work boots for farmers and ranchers.
−Removed: Most of these products are waterproof, insulated and utilize our proprietary comfort systems.
−Removed: Muck was founded in 1999 and has pioneered the premium rubber and neoprene boot category by delivering high quality, innovative, weatherproof and comfortable products.
−Removed: Our current line of Muck footwear products is offered at suggested U.S.
−Removed: retail price points ranging from
−Removed: Through widespread consumer validation in the farm, agriculture, hunt and equestrian segments, Muck has been able to expand to new segments such as outdoor, gardening, industrial and general work, as well as to new international regions such as the U.K., Norway and Germany to reach new consumers who have adopted the brand and its offerings.
−Removed: Both new and existing consumer groups have welcomed line extensions from the brand as the total catalog expands beyond its core offering into premium leather and other new footwear categories.
+Added: Most of these products are waterproof, come in soft toe and safety toe options and utilize our proprietary comfort systems.
Georgia Boot was launched in 1937 and is our moderately priced, high-quality line of work and rugged lifestyle footwear.
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Durango Boots was established in 1966 and manufactures premium western footwear for men, women, and kids.
−Removed: Over the last 50 years, Durango has earned a reputation for building authentic western boots using exceptional materials and innovative constructions.
+Added: For over half a century, Durango has earned a reputation for building authentic western boots using exceptional materials and innovative constructions.
Our current line of Durango products is offered at suggested U.S.
−Removed: retail price points ranging from
+Added: retail price points ranging from $120.00 to $655.00 .
Our brand portfolio categories include work-western, farm and ranch, western-performance, premium exotics, fashion-forward and casual wear.
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Such products include high-performance technologies that include our patented Dually Shank System, which provides twice the torsion stability and midfoot support and various footbeds that offer flexibility, comfort, and support for immediate gratification.
−Removed: Since the early 1950s, XTRATUF has been a leading outfitter in the commercial, sport, and recreational fishing segment, having provided fishermen with capable, comfortable and reliable footwear for use in the harshest conditions.
−Removed: With roots in Alaska and continued widespread use by those who live there, the XTRATUF brand has been able to expand to other regions throughout North America and most recently in the U.K.
−Removed: Fueled by the strong growth in the outdoor segment;
−Removed: particularly white boat lifestyle and sport fishing, the brand has been adopted by non-fishermen seeking quality, functional footwear.
−Removed: Our current line of XTRATUF footwear products is offered at suggested U.S.
−Removed: retail price points ranging from
The Lehigh brand was established in 1922 as a high-quality line of occupational safety footwear that later expanded into a full-service program offering.
−Removed: While still manufacturing and selling branded core product, the brand primarily focuses on providing managed programs to corporations that require and provide a subsidy to their employees to wear safety footwear.
+Added: While still manufacturing and selling branded core product, the brand primarily focuses on providing managed programs to companies that require and provide a subsidy to their employees to wear safety footwear.
Most of the footwear incorporates a protective toe and can include a metatarsal guard, puncture-resistant, slip-resistant outsole and special materials to combat caustic substances.
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retail price points ranging from
+Added: Since the early 1950s, XTRATUF has been a leading outfitter in the commercial, sport, and recreational fishing market, having provided fishermen with capable, comfortable and reliable footwear for use in the harshest conditions.
+Added: With roots in Alaska and continued widespread use by those who live there, the XTRATUF brand has been able to expand to other regions throughout North America and most recently in the U.K.
+Added: Fueled by the strong growth in the outdoor market, particularly white boat lifestyle and sport fishing, the brand has been adopted by non-fishermen seeking quality, functional footwear.
+Added: Our current line of XTRATUF footwear products is offered at suggested U.S.
+Added: retail price points ranging from
Ranger primarily serves the outdoor recreational market and offers a range of pac-boots that are built for wet and cold weather that provide exceptional comfort and function at a value price.
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retail price points ranging from
−Removed: $74.00 to $100.00
Michelin is a premier price point line of work footwear targeting specific industrial professions, primarily indoor professions.
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Our brands are organized into six distinct product lines, which consist of high-quality products that target the following markets:
−Removed: Our outdoor product line consists of footwear, apparel and accessory items marketed to outdoor enthusiasts who spend time actively engaged in activities such as hunting, fishing, camping and hiking.
−Removed: Our consumers demand high quality, durable products that incorporate the highest level of comfort and the most advanced technical features, and we are committed to ensuring our products reflect the most advanced designs, features and materials available in the marketplace.
−Removed: Our outdoor product lines consist of all-season sport/hunting and fishing footwear, apparel and accessories that are typically waterproof and insulated and are designed to keep outdoor enthusiasts comfortable on rugged terrain or in extreme weather conditions.
Our work product line consists of footwear and apparel marketed to industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels and those who partake in farm and ranch work.
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This category includes products such as safety toe footwear for industrial and construction workers and non-slip footwear for hospitality workers.
+Added: Our outdoor product line consists of footwear, apparel and accessory items marketed to outdoor enthusiasts who spend time actively engaged in activities such as hunting, fishing, camping and hiking.
+Added: Our consumers demand high quality, durable products that incorporate the highest level of comfort and the most advanced technical features, and we are committed to ensuring our products reflect the most advanced designs, features and materials available in the third-party marketplace.
+Added: Our outdoor product lines consist of all-season sport/hunting and fishing footwear, apparel and accessories that are typically waterproof and insulated and are designed to keep outdoor enthusiasts comfortable on rugged terrain or in extreme weather conditions.
Our western product line currently consists of authentic footwear products marketed to farmers and ranchers who generally live in rural communities in North America.
In addition, we have western styles that are marketed for fashion and casual wear.
−Removed: Our duty product line consists of footwear products marketed to law enforcement, security personnel and postal employees who are required to spend a majority of their time at work on their feet.
−Removed: All of our duty footwear styles are designed to be comfortable, flexible, lightweight, slip resistant and durable.
−Removed: Duty footwear is generally designed to fit as part of a uniform and typically incorporates stylistic features, such as black leather uppers in addition to the comfort features that are incorporated in all of our footwear products.
Commercial Military.
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Our commercial military boots are designed to be comfortable, lightweight, and durable and are marketed under the Rocky brand name.
+Added: Our duty product line consists of footwear products marketed to law enforcement, security personnel and postal employees who are required to spend a majority of their time at work on their feet.
+Added: All of our duty footwear styles are designed to be comfortable, flexible, lightweight, slip resistant and durable.
+Added: Duty footwear is generally designed to fit as part of a uniform and typically incorporates stylistic features, such as black leather uppers in addition to the comfort features that are incorporated in all of o ur footwear products.
Our military product line consists of footwear products designed specifically for U.S.
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Strong portfolio of brands.
−Removed: We believe the Rocky, Muck, Georgia Boot, Durango, XTRATUF, Lehigh, Ranger and Michelin brands are well recognized and established names that have a reputation for performance, quality and comfort in the markets they serve:
−Removed: outdoor, work, western, duty, commercial military and military.
+Added: We believe the Muck, Rocky, Georgia Boot, Durango, Lehigh, XTRATUF, Ranger and Michelin brands are well recognized and established names that have a reputation for performance, quality and comfort in the markets they serve:
+Added: work, outdoor, western, commercial military, duty, and military.
We plan to continue strengthening these brands through product innovation in existing footwear markets, by extending certain of these brands into our other target markets and by introducing complementary apparel and accessories under our own brands.
Commitment to product innovation.
−Removed: We believe a critical component of our success in the marketplace has been a result of our continued commitment to product innovation.
+Added: We believe a critical component of our success in the third-party marketplace has been a result of our continued commitment to product innovation.
Our consumers demand high quality, durable products that incorporate the highest level of comfort and the most advanced technical features and designs.
−Removed: We have a dedicated group of product design and development professionals, including well recognized experts in the footwear and apparel industries, who continually interact with consumers to better understand their needs and are committed to ensuring our products reflect the most advanced designs, features and materials available in the marketplace.
+Added: We have a dedicated group of product design and development professionals, including well recognized experts in the footwear and apparel industries, who continually interact with consumers to better understand their needs and are committed to ensuring our products reflect the most advanced designs, features and materials available in the third-party marketplace.
Long-term retailer relationships.
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Our product design and development personnel, marketing personnel and sales representatives work closely together to identify opportunities for new styles, patterns, design improvements and newer, more advanced materials.
−Removed: We have a dedicated group of product design and development professionals, some of whom are well recognized experts in the footwear and apparel industries, who continually interact with consumers to better understand their needs and are committed to ensuring our products reflect the most advanced designs, features and materials available in the marketplace.
+Added: We have a dedicated group of product design and development professionals, some of whom are well recognized experts in the footwear and apparel industries, who continually interact with consumers to better understand their needs and are committed to ensuring our products reflect the most advanced designs, features and materials available in the third-party marketplace.
Manufacturing and Sourcing
−Removed: We manufacture footwear in facilities that we own and operate in the Dominican Republic, Puerto Rico, and Chuzhou, China and source footwear, apparel and accessories from third-party facilities in China, Vietnam, India, Dominican Republic and Mexico.
+Added: We manufacture footwear in facilities that we own and operate in the Dominican Republic, Puerto Rico, and Chuzhou, China and source footwear, apparel and accessories from third-party facilities in China, Vietnam, India, the Dominican Republic and Mexico.
We do not have long-term contracts with any of our third-party manufacturers.
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Foreign Operations and Sales Outside of the U.S.
−Removed: O ur products are primarily distributed in the U.S., Canada, U.K.
+Added: Our products are primarily distributed in the U.S., Canada, the U.K.
and other international markets, mainly in Europe.
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Certain of our retailers receive shipments directly from our manufacturing sources, including all of our U.S.
−Removed: Military sales, which are shipped directly from our manufacturing facility in Puerto R ico.
−Removed: Net sales to foreign countries represented approximately 5.1% of net sales in 2023 and 6.2% of ne t sales in 2022.
−Removed: As previously mentioned, we maintain manufacturing facilities that we operate in the Dominican Republic and Chuzhou, China.
+Added: Military sales, which are shipped directly from our manufacturing facility in Puerto Rico.
+Added: Net sales to foreign countries represented approximately 3.2% of net sales in 2024 and 5.1% of net sales in 2023 .
+Added: As previously mentioned, we also maintain manufacturing facilities that we operate in the Dominican Republic and Chuzhou, China.
In addition, we utilize an office in China to support our contract manufacturers.
The net book value of fixed assets located outside of the U.S.
−Removed: totaled $11.9 million at December 31, 2023, of which approximatel y $3.9 million resides i n the Dominican Republic and approximatel y $8.0 mil lion resides in China.
+Added: totaled $11.2 million at December 31, 2024 , of which approximately $3.7 million resides in the Dominican Republic and approximately $7.5 million resides in China.
Resources and Suppliers
We purchase raw materials from sources worldwide.
−Removed: We do not have any long-term supply contracts for the purchase of our raw materials, except for limited blanket purchase orders on leather to protect wholesale selling prices for an extended period of time.
−Removed: The principal raw materials used in the production of our products, in terms of dollar value, are leather, Gore-Tex waterproof breathable fabric, Cordura nylon fabric and soling materials.
+Added: We do not have long-term supply contracts for the purchase of our raw materials.
+Added: The principal raw materials used in the production of our products, in terms of dollar value, are leather, Cordura nylon fabric and soling materials.
We believe these materials will continue to be available from our current suppliers.
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In addition, mild or dry weather conditions historically have had a material adverse effect on sales of our outdoor products, particularly if they occurred in broad geographical areas during late fall or early winter.
−Removed: The dollar amount of our order backlog as of any date may not be indicative of actual future shipments and, accordingly, is not material to an understanding of the business taken as a whole.
+Added: The dollar amount of our order backlog as of any date may not be indicative of actual future shipments and, accordingly, is not material to an understanding of our business taken as a whole.
Intellectual Property
−Removed: We rely on a combination of our trademarks, patents, trade dress, and other intellectual property rights, as well as contractual provisions to protect our brands, product designs, technology, marketing materials, and other proprietary research and development, although no such methods can afford complete protection.
+Added: We rely on a combination of our trademarks, patents, and other intellectual property rights, as well as contractual provisions to protect our brands, product designs, technology, marketing materials, and other proprietary research and development, although no such methods can afford complete protection.
We own numerous design and utility patents for footwear and footwear components (such as insoles and outsoles) in the U.S.
1 unchanged sentence
We own numerous U.S.
−Removed: and foreign registrations for the patents and trademarks used in our business, including our major brands Rocky, Muck, Georgia Boot, Durango, XTRATUF, Lehigh, and Ranger.
−Removed: In addition, we license the use of third-party trademarks, including Gore-Tex and Michelin, in order to market our products.
−Removed: Our license with W.
−Removed: Gore & Associates, Inc.
−Removed: ("Gore") permits us to use the Gore-Tex and related marks on products and styles that have been approved in advance by Gore.
−Removed: The license agreement has a one-year term that automatically renews each year, unless either party elects to terminate by giving advance written notice to the other party by October 1 for termination effective December 31 of that same year.
−Removed: Similarly, our license with Michelin Lifestyle Limited permits us to use the Michelin brand and related marks on our products.
+Added: and foreign registrations for the patents and trademarks used in our business, including our major brands Muck, Rocky, Georgia Boot, Durango, Lehigh, XTRATUF, and Ranger.
+Added: In addition, we license the use of third-party trademarks, including Michelin, in order to market our products.
+Added: Our license with Michelin Lifestyle Limited permits us to use the Michelin brand and related marks on our products.
Our license agreement with Michelin Lifestyle Limited to use the Michelin name expires on December 31, 2025 , with the option to renew.
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Human Capital
−Removed: At December 31, 2023 , we had approximately 2,100 employees of which approximately 2,060 are full time employees.
−Removed: Approximately 1,600 of our employees work in our manufacturing facilities in the Dominican Republic, Puerto Rico and Chuzhou, China.
+Added: At December 31, 2024 , we had approxi mately 2,535 employees of which approximately 2,530 are full time employees.
+Added: Approximately 1,690 of ou r employees work in our manufacturing facilities in the Dominican Republic, Puerto Rico and Chuzhou, China.
We believe our relations with our employees are in good standing.
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The ability to attract, retain and develop talented employees is crucial to our long-term success.
−Removed: We focus on attracting, developing and retaining highly talented individuals through practices that promote inclusion, diversity and equality.
+Added: We focus on attracting, developing and retaining highly talented individuals through practices that promote our core values.
We recruit through a variety of outreach methods including our rockybrands.com/careers website and other online platforms, such as LinkedIn, college recruitment efforts, network relationships and direct communication with career centers.
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We also rely on our management team to influence growth and develop a path for success with employees on each team within our organization.
−Removed: Quarterly, our CEO a nd COO hold all-employee communication meetings to keep our employees apprised of recent happenings within our organization and to allow employees a forum for their voice to be heard.
−Removed: We are committed to having a diverse and inclusive workforce which is reflected in a wide range of cultures, religions, ethnicities and nationalities as well as varied professional and educational backgrounds.
−Removed: We believe that the inclusion of diverse perspectives results in better outcomes and policies.
−Removed: We aim to foster an inclusive workplace through recruitment and development efforts, and through the retention of diverse talent with a goal of expanding representation across all dimensions of equality and inclusion.
+Added: Quarterly, our CEO and COO hold all-employee communication meetings to keep our employees apprised of recent happenings within our organization and to allow employees a forum for their voice to be heard.
+Added: We are committed to having a workforce which reflects a wide range of perspectives as well as varied professional and educational backgrounds.
We strive to provide an environment that allows our employees to bring their authentic selves to work every day, and we are committed to fostering a workplace that is free of discrimination, harassment, and which promotes allyship, advocacy and an overall sense of belonging.
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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.