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and our subsidiaries.
−Removed: We are a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky, Georgia Boot, Durango, Lehigh, and the licensed brand Michelin.
−Removed: Our brands have a long history of representing high quality, comfortable, functional and durable footwear and our products are organized around seven target markets:
−Removed: outdoor, work, duty, commercial military, military, western, and lifestyle.
−Removed: Our footwear products incorporate varying features and are positioned across a range of suggested retail price points from $39.99 for our value priced products to $345.00 for our premium products.
+Added: We are a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky, Georgia Boot, Durango, Lehigh, and the licensed brand Michelin. In addition, on March 15, 2021, we closed on our acquisition of the performance and lifestyle footwear business of Honeywell International, Inc., which expanded our brand portfolio to include The Original Muck Boot Company ("Muck"), XTRATUF, Servus, NEOS and Ranger brands.
+Added: Our brands have a long history of representing high quality, comfortable, functional and durable footwear and our products are organized around six target markets:
+Added: outdoor, work, duty, commercial military, military, and western.
+Added: Our footwear products incorporate varying features and are positioned across a range of suggested retail price points from $44.00 for our value priced products to $345.00 for our premium products.
In addition, as part of our strategy of outfitting consumers from head-to-toe, we market complementary branded apparel and accessories that we believe leverage the strength and positioning of each of our brands.
Our products are distributed through three distinct business segments:
−Removed: W holesale, R etail and M ilitary.
−Removed: In our wholesale business, we distribute our products through a wide range of distribution channels representing over 10,000 retail store locations in the U.S.
+Added: Wholesale, Retail and Military.
+Added: In our Wholesale business, we distribute our products through a wide range of distribution channels representing over 10,000 retail store locations in the U.S.
and Canada as well as in several international markets.
−Removed: Our W holesale channels vary by product line and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers and online retailers.
−Removed: Our R etail business includes direct sales of our products to consumers through our business to business web platform, e-commerce websites, third party marketplaces and our Rocky outlet store.
+Added: Our Wholesale channels vary by product line and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers and online retailers.
+Added: Our Retail business includes direct sales of our products to consumers through our business to business web platform, e-commerce websites, third party marketplaces and our Rocky outlet store.
We also sell footwear under the Rocky label to the U.S.
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Strong portfolio of brands.
−Removed: We believe the Rocky, Georgia Boot, Durango, Lehigh, and Michelin brands are well recognized and established names that have a reputation for performance, quality and comfort in the markets they serve:
−Removed: outdoor, work, duty, commercial military, western and lifestyle.
+Added: We believe the Rocky, Georgia Boot, Durango, Lehigh, and Michelin brands, along with our recently acquired Muck, XTRATUF, Servus, NEOS and Ranger Brands are well recognized and established names that have a reputation for performance, quality and comfort in the markets they serve:
+Added: outdoor, work, duty, commercial military, and western.
We plan to continue strengthening these brands through product innovation in existing footwear markets, by extending certain of these brands into our other target markets and by introducing complementary apparel and accessories under our own brands.
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Expand business internationally .
−Removed: We intend to extend certain of our brands into international markets.
+Added: We intend to extend certain of our brands into international markets. 
We believe this is a significant opportunity because of the long history and authentic heritage of these brands.
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We intend to drive business to our branded e-commerce websites as well as third party marketplace platforms.
−Removed: We believe there is a n opportunity here as we focus advertising efforts and maximize our distribution facility which is now a Prime certified fulfillment center, we can capitalize on the changes in the market to online shopping.
+Added: We believe there is an opportunity to capitalize on the changes in the market to online shopping as we focus advertising efforts and maximize our distribution facility which is an Amazon Prime certified fulfillment center.
Increases in our Lehigh business.
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We intend to continue to acquire or develop new brands that are complementary to our portfolio and could leverage our operational infrastructure and distribution network.
−Removed: Product Lines
+Added: In March 2021, we were able to implement this strategy with the acquisition of the performance and lifestyle footwear business of Honeywell International, Inc., which expanded our brand portfolio to include Muck, XTRATUF, Servus, NEOS and Ranger brands.
+Added: Product Lines  
Our product lines consist of high-quality products that target the following markets:
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Our western product line currently consists of authentic footwear products marketed to farmers and ranchers who generally live in rural communities in North America.
−Removed: We also selectively market our western footwear to consumers enamored with the western lifestyle.
Commercial Military.
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Duty footwear is generally designed to fit as part of a uniform and typically incorporates stylistic features, such as black leather uppers in addition to the comfort features that are incorporated in all of our footwear products.
−Removed: Our lifestyle product line currently consists of footwear products marketed to more fashion minded urban consumers.
military product line consists of footwear products designed specifically for U.S.
−Removed: military personnel.
−Removed: These footwear products are designed and manufactured to meet the rigorous specification requirements, which include lightweight, durable, waterproof footwear products manufactured in the U.S.A.
+Added: military personnel.  These footwear products are designed and manufactured to meet the rigorous specification requirements, which include lightweight, durable, waterproof footwear products manufactured in the U.S.A.
military products are marketed under the Rocky Brand name.
Our products are marketed under four well-recognized, proprietary brands, Rocky, Georgia Boot, Durango, and Lehigh, in addition to the licensed brand Michelin.
+Added: In addition, we have acquired Muck, XTRATUF, Servus, NEOS and Ranger brands as a part of our recent acquisition of the performance and lifestyle footwear business of Honeywell International, Inc.
Rocky, established in 1979, is our premium priced line of branded footwear, apparel and accessories.
−Removed: We currently design Rocky products for each of our seven target markets and offer our products at a range of suggested retail price points:
−Removed: $49.99 to $299.99 for our footwear products, $15.99 to $129.99 for tops and bottoms in our apparel lines and $5.99 to $59.99 for our basic and technical outerwear.
+Added: We currently design Rocky products for each of our six target markets and offer our products at a range of suggested retail price points: $52.00 to $335.00 for our footwear products, $42.00 to $135.00 for tops and bottoms in our apparel lines and $13.00 to $60.00 for our basic and technical outerwear.
The Rocky brand originally targeted outdoor enthusiasts, particularly hunters, and has since become a market leader in the hunting boot category.
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Georgia Boot was launched in 1937 and is our moderately priced, high quality line of work footwear.
−Removed: Georgia Boot footwear is sold at suggested retail price points ranging from $58.00 to $270.00.
+Added: Georgia Boot footwear is sold at suggested retail price points ranging from $62.00 to $255.00.
This line of products primarily targets construction workers and those who work in industrial plants where special safety features are required for hazardous work environments.
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Launched in 1965, the brand has developed broad appeal and earned a reputation for authenticity and quality in the western footwear and apparel market.
−Removed: Our current line of products is offered at suggested retail price points ranging from $59.99 to $345.00 , and we market products designed for both work and casual wear.
+Added: Our current line of products is offered at suggested retail price points ranging from $66.00 to $345.00, and we market products designed for both work and casual wear.
Our Durango line of products primarily targets farm and ranch workers who live in the heartland where western influenced footwear and apparel is worn for work and casual wear and, to a lesser extent, this line appeals to urban consumers enamored with western influenced fashion.
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Other products in the Durango line that target casual and fashion-oriented consumers have colorful leather uppers and shafts with ornate stitch patterns and are offered for men, women and children.
−Removed: The Lehigh brand was launched in 1922 and is our moderately priced, high quality line of safety shoes sold at suggested retail price points ranging from $78.99 to $237.99.
+Added: The Lehigh brand was launched in 1922 and is our moderately priced, high quality line of safety shoes sold at suggested retail price points ranging from $77.00 to $223.00.
Our current line of products is designed to meet occupational safety footwear needs.
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These products have non-slip outsoles designed to reduce slips, trips and falls in hospitality environments where floors are often tiled and greasy.
−Removed: Price points for this kind of footwear range from $39.99 to $88.99.
+Added: Price points for this kind of footwear range from $44.00 to $73.00.
Michelin is a premier price point line of work footwear targeting specific industrial professions, primarily indoor professions.
The license to design, develop and manufacture footwear under the Michelin name was secured in 2006.
−Removed: Suggested retail prices for the Michelin brand are from $182.00 to $202.00.
−Removed: The license agreement for the Michelin brand expire s on December 31, 2020 , with the option to renew.
+Added: Suggested retail prices for the Michelin brand are from $125.00 to $195.00.
+Added: The license agreement for the Michelin brand expires on December 31, 2025, with the option to renew.
+Added: The Original Muck Boot Company
+Added: The Original Muck Boot Company has pioneered the quality rubber and neoprene boot category by delivering remarkably weatherproof and exceptionally comfortable products made with premium materials designed to brave every element.
+Added: XTRATUF is a leading outfitter in the commercial fishing segment having provided fisherman with capable, comfortable and reliable footwear in wet conditions for nearly 60 years.
+Added: Servus boots date back to the 1920s and today the brand is known for its high quality, accessible PVC footwear made for wet working conditions.
+Added: NEOS is known for overshoes with extreme traction.
+Added: Its products are proven to keep feet dry and comfortable in extreme conditions and surefooted on almost any terrain.
+Added: Ranger boots are built for wet weather and provide exceptional comfort and function at a value price.
Sales and Distribution
Our products are distributed through three distinct business segments:
−Removed: W holesale, R etail and M ilitary.
−Removed: See Note 16 of our consolidated financial statement s for more information regarding our three business segments.
+Added: Wholesale, Retail and Military.
+Added: See Note 16 of our consolidated financial statements for more information regarding our three business segments.
In the U.S., we distribute Rocky, Georgia Boot, Durango, and Michelin products through a wide range of wholesale distribution channels.
−Removed: As of December 31, 2019, our products were offered for sale at over 10,000 retail locations in the U.S.
+Added: As of December 31, 2020, our products were offered for sale at over 10,000 retail locations in the U.S.
We sell our products to wholesale accounts in the U.S.
primarily through a dedicated in-house sales team who carry our branded products exclusively, as well as independent sales representatives who carry our branded products and other non-competing products.
−Removed: Our sales force is organized around major accounts, including Boot Barn , AAFES, Dick’s Sporting Goods, Tractor Supply Compan y and Amazon , and around our target markets:
−Removed: outdoor, work, duty, commercial military, lifestyle and western.
+Added: Our sales force is organized around major accounts, including Boot Barn, Army & Air Force Exchange Service ("AAFES"), Dick’s Sporting Goods, Tractor Supply Company and Amazon, and around our target markets:
+Added: outdoor, work, duty, commercial military, and western.
For our Rocky, Georgia Boot and Durango brands, our sales employees are organized around each brand and target a broad range of distribution channels.
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Our duty products are sold primarily through uniform stores, catalog specialists and online retailers.
−Removed: Our commercial military products are sold primarily through base exchanges such as AAFES (Army & Air Force Exchange Service) and consumer e-commerce websites.
+Added: Our commercial military products are sold primarily through base exchanges such as AAFES and consumer e-commerce websites.
Our western products are sold through western stores, work specialty stores, specialty farm and ranch stores, online retailers and more recently, fashion-oriented footwear retailers.
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Lehigh business-to-business including direct sales and through our Custom Fit websites, consumer e-commerce websites and third-party marketplaces, and our stores, which include our outlet store and retail stores.
−Removed: We sell our product lines on our websites at www.rockyboots.com , www.georgiaboot.com , www.durangoboot.com, www.lehighoutfitters.com , www.lehighsafetyshoes.com , www.slipgrips.com, and 4eursole.com , as well as through online marketplaces.
+Added: We sell our product lines on our websites at www.rockyboots.com , www.georgiaboot.com , www.durangoboot.com, www.lehighoutfitters.com , www.lehighsafetyshoes.com , and www.slipgrips.com , as well as through online marketplaces.
We believe that our internet presence allows us to showcase the breadth and depth of our product lines in each of our target markets and enables us to educate our consumers about the unique technical features of our products.
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Lehigh’s successful continued focus on converting our customers from delivery via our mobile and retail stores to purchasing via our Custom Fit sites and delivery direct has led to the continued reduction of the mobile and retail stores in the past several years.
−Removed: In 2018, we stopped serving the New York Transit Authority with mobile stores.
As of December 31, 2020, our only remaining retail store is located at The Puget Sound Naval Base.
−Removed: While we are focused on continuing to build our wholesale and retail business, we also actively bid, from time to time, on footwear contracts with the U.S.
+Added: While we are focused on continuing to build our Wholesale and Retail business, we also actively bid, from time to time, on eligible footwear contracts with the U.S.
Our sales under such contracts are dependent on us winning the bids for these contracts.
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A key component to supporting our retail partners includes in-store point of purchase materials that add a dramatic focus to our brands and the products our retail partners carry.
−Removed: We also advertise through targeted national and local cable programs and print publications aimed at audiences that share the demographic profile of our typical customers.
+Added: We also advertise through targeted national and local cable programs, radio advertisements and print publications aimed at audiences that share the demographic profile of our typical customers.
In addition, we promote through event sponsorships which provide significant national exposure for all of our brands as well as a direct connection to our target consumer.
−Removed: Our print advertisements and television commercials emphasize the technical features of our products as well as their high quality, comfort, functionality and durability.
+Added: Our print advertisements and television commercials emphasize the technical features of our products as well as their high quality, comfort, functionality and durability. 
We also support independent dealers by listing their locations in our national print advertisements.
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We manufacture footwear in facilities that we operate in the Dominican Republic and Puerto Rico, and source footwear, apparel and accessories from third-party facilities, primarily in China.
+Added: As a result of our acquisition of the performance and lifestyle footwear business of Honeywell International, Inc., we also obtained manufacturing facilities in Chuzhou, China and Rock Island, Illinois.
We do not have long-term contracts with any of our third-party manufacturers.
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Foreign Operations and Sales Outside of the United States
−Removed: Our products are primarily distributed in the United States, Canada, South America, Europe, Australia and Asia.
+Added: Our products are primarily distributed in the United States, Canada as well as several international markets.
We ship our products from our finished goods distribution facility located in Logan, Ohio.
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military sales, which are shipped directly from our manufacturing facilities in Puerto Rico.
−Removed: Net sales to foreign countries represented approximately 1.4% of net sales in 2019 and 1.9% of net sales in 2018.
+Added: Net sales to foreign countries represented approximately 0.8% of net sales in 2020 and 1.4% of net sales in 2019.
As previously mentioned, we maintain manufacturing facilities that we operate in the Dominican Republic and Puerto Rico.
In addition, we utilize an office in China to support our contract manufacturers.
+Added: As a result of our acquisition of the performance and lifestyle footwear business of Honeywell International, Inc.
+Added: in March 2021, we also obtained a manufacturing facility in Chuzhou, China.
The net book value of fixed assets located outside of the U.S.
−Removed: totaled $3.2 million at December 31, 2019 and $2.5 million at December 31, 2018 .
+Added: totaled $4.5 million at December 31, 2020 and $3.2 million at December 31, 2019.
We purchase raw materials from sources worldwide.
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Total Backlog
−Removed: Our backlog consists of all open orders as of December 31 st of the corresponding year to be shipped at any point in the future.
+Added: Our backlog consists of all open orders as of December 31 st of the corresponding year to be shipped at any point in the future.
Additionally, factors other than seasonality could have a significant impact on our backlog and, therefore, our backlog at any one point in time may not be indicative of future results.
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and certain foreign registrations for the trademarks used in our business, including our trademarks Rocky, Georgia Boot, Durango, and Lehigh.
+Added: We also recently acquired various patents and trademarks in the acquisition of the performance and lifestyle footwear business of Honeywell International, Inc.
In addition, we license trademarks, including Gore-Tex and Michelin, in order to market our products.
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Gore & Associates, Inc.
−Removed: (Gore) ”
+Added: “(Gore)”
permits us to use the Gore-Tex and related marks on products and styles that have been approved in advance by Gore.
−Removed: The license agreement has a one-year term that automatically renews each year, unless either party elects to terminate by giving advance written notice to the other party by October 1 for termination effective December 31 of that same year.
+Added: The license agreement has a one-year term that automatically renews each year, unless either party elects to terminate by giving advance written notice to the other party by October 1 for termination effective December 31 of that same year.
Our license with Michelin Lifestyle Limited permits us to use the Michelin brand and related marks on our products.
−Removed: Our license agreement with Michelin Lifestyle Limited to use the Michelin name expires on December 31, 2020 , with the option to renew.
+Added: Our license agreement with Michelin Lifestyle Limited to use the Michelin name expires on December 31, 2025, with the option to renew.
In the U.S., our patents are generally in effect for up to 15 years from the date of the filing of the patent application.
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Our inability or failure to do so could adversely affect consumer acceptance of these product lines and styles and could have a material adverse effect on our business, financial condition and results of operations.
−Removed: At December 31, 2019, we had approximately 1,929 employees of which approximately 1,899 are full time employees.
−Removed: Approximately 1,554 of our employees work in our manufacturing facilities in the Dominican Republic and Puerto Rico.
−Removed: None of our employees are represented by a union.
+Added: Human Capital
+Added: At December 31, 2020, we had approximately 2,000 employees of which approximately 1,980 are full time employees.
+Added: Approximately 1,630 of our employees work in our manufacturing facilities in the Dominican Republic and Puerto Rico.
We believe our relations with our employees are in good standing.
+Added: As a result of our acquisition in March 2021 of the performance and lifestyle footwear business of Honeywell International, Inc., we have acquired or will acquire approximately an additional 550 employees, of which approximately 400 work in the manufacturing facilities in Rock Island, Illinois and Chuzhou, China.
+Added: Employee Well Being
+Added: Founded from the humble beginnings of a small, family owned business, our employees have always been the key to making our Company successful.
+Added: As such, we believe that fostering an environment that advocates for all areas of employee health (including physical, mental and emotional) is crucial.
+Added: We have a partnership that allows us to offer a free gym membership for all local Nelsonville employees, a tuition assistance reimbursement program and an employee assistance program, which can assist employees in various aspects of their personal life and overall well-being.
+Added: We also encourage our employees to take continuing education classes that will aid in their day-to-day work responsibilities and we promote a healthy lifestyle through monthly newsletters and various health focused events throughout the year.
+Added: Compensation and Benefits
+Added: Our compensation structure is set to up to reward employees for performance.
+Added: We evaluate employee compensation on an annual basis to ensure it is competitive and in-line with market benchmarks and to reward employees who perform at a high level.
+Added: We offer comprehensive benefit programs to our employees including medical, dental and vision.
+Added: We also provide a 401(k) match and safe harbor contribution, paid time off including maternal and paternal leave, life insurance and long-term and short-term disability.
Available Information
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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.