Item 5. Market for Registrant’s Common Equity
Item 5. Market for
Registrant’s Common Equity, Related Stockholder Matters, and Issuer Purchases of Equity Securities
Our Common Stock is listed on NASDAQ under the symbol “PRPL”.
As of March 12, 2024, there were approximately 116 holders of record of shares of our Common Stock and 10 holders of record of shares
of our Class B Stock. Our Class B Stock is not listed or quoted on any exchange and is not transferrable by the holders, subject to certain
limited exceptions, including the exchange of Class B Stock for shares of Common Stock pursuant to the exchange agreement, dated February
2, 2018, between the Company, Purple LL, InnoHold and Class B Unit holders who became a party thereto The number of holders of record
of our Common Stock does not include stockholders for which shares are held in “nominee” or “street” name.
We have not paid any cash dividends on our Common Stock to date. The
payment of cash dividends in the future will be dependent upon our revenues and earnings, if any, capital requirements, general financial
condition, our compliance with restrictive covenants in the Amended and Restated Credit Agreement and other future indebtedness that we
may incur, opportunities to invest in future growth initiatives, and the discretion of our Board of Directors at such time. Our Board
of Directors is not currently contemplating and does not anticipate declaring any cash dividends on our Common Stock in the foreseeable
future.
Comparative Stock Performance
The following graph illustrates
the cumulative total return over the last five years from December 31, 2018 through December 31, 2023, for (i) our Common Stock, (ii)
the Standard and Poor’s (S&P) 500 Home Furnishings Index, and (iii) the NASDAQ Stock Market (U.S.) Index. The graph assumes
$100 was invested on January 1, 2019 in each of our Common Stock, the S&P 500 Home Furnishings Index, and the NASDAQ Stock Market
(U.S.) Index, and that any dividends were reinvested. The comparisons reflected in the graph are not intended to forecast the future performance
of our Common Stock and may not be indicative of our future performance. The graph and related information shall not be deemed to be “soliciting
material” or to be “filed” with the SEC, nor shall such information be incorporated by reference into any future filing
with the SEC, except to the extent that the Company specifically incorporates it by reference into such filing.
12/31/18
12/31/19
12/31/20
12/31/21
12/31/22
12/31/23
Purple Innovation, Inc.
$ 100.00
$ 147.88
$ 559.25
$ 225.30
$ 81.32
$ 17.49
S&P 500 Home Furnishings Index
100.00
126.60
121.59
138.07
77.47
78.44
The NASDAQ Stock Market (U.S.) Index
100.00
135.23
194.24
238.78
157.74
226.24
48
Recent Sales of Unregistered Securities
None.
Issuer Purchases of Equity Securities
None.
Item 6. [Reserved]