What changed in this filing

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Item 1. Business

2026-02-23 compared with 2025-02-26 · 148 added, 92 removed, 151 unchanged (61% of the section changed)

LegalZoom is a leading online platform for legal services, transforming how individuals and small businesses navigate the legal system.

By combining intuitive technology with access to experienced attorneys—whether through our vast independent attorney network or LegalZoom Legal Services (LZLS) law firm—we offer the tools and guidance people need to confidently manage everything from business formation and compliance to estate planning and ongoing legal support.

By combining intuitive technology with access to experienced attorneys—whether through our vast independent attorney network or our own law firm—we offer the tools and guidance people need to confidently manage everything from business formation and compliance to intellectual property protection and ongoing business management and legal support.

Our ongoing business management services include virtual mail, legal forms, bookkeeping and estate planning services, among others.

We operate across all 50 states and in over 3,000 counties in the U.S.

With over two decades of experience and millions of customers served, LegalZoom helps individuals and small businesses navigate legal needs with confidence.

The LegalZoom Ecosystem

Millions of people in the U.S.

start small businesses every year.

In February 2025, we acquired Formation Nation, Inc., or Formation Nation, a small business service company.

Formation Nation provides services ranging from white-glove business formation and compliance offerings under its Nevada Corporate Headquarters (NCH) business to low-cost business formations under its flagship Inc Authority brand.

Our Customers and Solutions

As of June 30, 2025.

there were over 36 million U.S.

small businesses in operation, and millions of new small businesses are formed in the U.S.

Many small businesses operate without forming a legal entity, unintentionally introducing financial risk to the owners’ personal assets.

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Further, even when formed properly, small businesses often fail to comply with ongoing compliance requirements, thereby reintroducing personal liability or facing significant financial and operational risk.

These difficulties are becoming more acute as the number of U.S.

business formations increases, driven by various macroeconomic factors such as the rise of the gig economy and remote work, accentuating the need for a trusted, cost-effective, digital-first and simple formation and compliance solution.

Our customer funnel.

Chamber of Commerce Small Business Index (Q4 2025), 44% of small businesses say that compliance requirements make it harder to grow their business.

Our solutions aim to simplify these complex legal and regulatory tasks, remove friction, and enable small business owners to focus on running and growing their businesses.

We aim to service a broad range of small business owners, from first-time formers to seasoned small business owners.

We provide a mix of transaction and subscription offerings relevant for new and existing small businesses to solve their legal, compliance and business management needs.

Our services range from technology-enabled do-it-yourself, or DIY, offerings to emerging full-service do-it-for-me, or DIFM, solutions led by concierge managers and attorneys.

Our small business customers’ initial purchase is typically a business formation product that streamlines the process of starting a business.

After business formation, we aim to deepen our relationship with our customers by providing ongoing legal, compliance and business management support throughout the lifecycle of their business.

For example, our customers can purchase a legal advisory subscription to receive additional legal support for their small business needs, subscribe to our compliance concierge offering for complete management of business compliance requirements, or complete a one-time transaction to register their company name and/or logo as a trademark.

The recurring revenue gained through subscription services and additional purchases from existing customers during the lifecycle of their business allows us to increase customer lifetime value.

For the year ended December 31, 2025, approximately 65% of our revenue was derived from subscriptions.

See below under “ Our Products and Services ” for additional information regarding our transaction products and subscription offerings.

We believe we earn our customers’ trust and drive significant organic traffic through our brand name recognition and reputation.

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We leverage this valuable knowledge and our position as a small business’ first advisor to introduce our customers to the most relevant business solutions to help them manage other aspects of their business.

As a result, our customers often purchase a mix of transaction and subscription offerings alongside and after the initial formation transaction in order to solve additional legal, compliance and business management needs, deepening our relationship with our customers.

For example, after forming their business entity, our customers can opt to register their company name and/or logo as a trademark or sign up for a business advisory subscription to receive additional legal support for their small business needs.

The recurring revenue gained through subscription services and additional purchases from existing customers during the lifecycle of their business allows us to increase customer lifetime value.

Our consumer offerings range from estate planning to legal advice, and there is overlap in our small business and consumer offerings.

For example, as forming a business is an important life event for the entrepreneurs that we support, some of our small business customers opt to purchase an estate plan after they form their business.

See below under “ Our Products and Services ” for additional information regarding our transaction products and subscription offerings.

We are also beginning to expand our customer funnel to reach current small business owners who are not yet a part of the LegalZoom ecosystem.

As of June 30, 2025, there were approximately 36 million U.S.

existing small businesses who were required to remain compliant with federal and state laws in order to remain operational and we can help them mitigate the risk, cost and time invested in managing these requirements.

Our Platform, Experts and Human Support

As more businesses are created, the need for a trusted legal and compliance partner only grows, and we believe that our combination of technology and human assistance helps our customers stay compliant, protected, and confident over time.

Our technology platform.

Our technology platform combines the power of technology and people to demystify and simplify complicated processes, creating user-friendly experiences for our customers.

Our proprietary technology enables us to automate many complex legal and compliance processes, allowing us to offer solutions at transparent, flat-fee prices that are at a significant discount to traditional offline alternatives.

While the majority of our customers complete these transactions without human assistance, many prefer to have some guidance through the process.

Our technology platform combines the power of technology, artificial intelligence, or AI, and human expertise to demystify and simplify complicated processes, creating user-friendly experiences for our customers.

Our proprietary technology, including AI-enabled workflow and decisioning tools, enables us to automate many complex legal and compliance processes and offer solutions at transparent, flat-fee prices that are at a significant discount to traditional offline alternatives.

While the majority of our customers complete these transactions without direct human assistance, many prefer to have guidance through the process.

As a result, our services range from technology-enabled DIY offerings to emerging full-service DIFM concierge subscriptions led by small business specialists.

We aim to continue to embed AI tools into our internal workflows to improve productivity, reduce manual fulfillment time and enable our customer care, fulfillment, business specialists and experts to support more customers.

The combination of technology and people is at the heart of our customer experience.

See below under “ Our Technology ” for additional information.

We offer customers ongoing access to experts to help handle complex matters, including through a network of independent law firms.

Our independent attorney network.

We offer customers ongoing access to experienced attorneys to answer their legal questions and review legal documents.

As of December 31, 2025, we had over 1,000 attorneys in our independent attorney network.

Our independent attorney network provides customers access to attorneys licensed in their jurisdiction and experienced in the types of legal matters that impact our customers at a significant discount to traditional offline alternatives.

Our attorneys benefit from participating in our network as we handle the customer lead generation, as well as the scheduling and billing of the initial customer consultation.

From there, the initial customer consultation serves as a platform for business development, where the participating attorney can offer to provide billable legal services to our customers at discounted rates.

In addition, participating law firms can leverage our brand awareness, as well as the customer feedback and testimonials, to market their own practice.

In addition, since September 2021, one of our U.S.

subsidiaries operates as an alternative business structure, or ABS, in Arizona, which allows us to provide cost-effective legal services to our customers.

Currently, our ABS primarily supports our intellectual property business, and its experienced attorneys help guide customers through the trademark registration process.

Our legal services are provided across all 50 states in the U.S.

Our partners.

We have insights into our customers and leverage our product as a channel to introduce small businesses to a variety of third party partners in our partner ecosystem.

Our third party partners are leading providers of complementary small business services that extend beyond our core offerings such as banking, insurance, tax, credit cards, website design, and payment processing, among others.

Our legal plans provide customers access to attorneys licensed in their jurisdiction and experienced in the types of legal matters that impact our customers at a significant discount to traditional offline alternatives.

The attorneys who service our legal plans are compensated by LegalZoom on a per-month basis based on enrolled plan members.

Attorneys benefit from participating in our independent network as we handle the customer acquisition, as well as the scheduling and support of the customer consultations.

From there, customer consultations may serve as a platform for business development, where the participating attorney can offer to provide billable legal services to our customers at discounted rates.

Our owned law firm.

Since September 2021, one of our U.S.

subsidiaries operates as an alternative business structure, or ABS, in Arizona, which allows us to provide cost-effective attorney services to our customers.

Currently, our ABS primarily supports our intellectual property business, and its experienced attorneys help guide customers through the trademark registration and provisional and design patent processes.

Our legal services are provided across all 50 U.S.

Our concierge managers.

We employ a team of small business concierge managers who support our emerging concierge offerings.

These specialists provide white-glove service related to ongoing business and compliance needs, such as periodic filings, renewals and recordkeeping requirements.

As our customers’ businesses grow and evolve, such as by the hiring of employees or expansion into additional states, the complexity of their legal, tax and compliance needs typically increases.

Our concierge managers are positioned to handle white-glove filing and fulfillment services intended to address these more sophisticated requirements.

The objective of our concierge managers is to help customers understand and meet applicable requirements so the customer’s business remains in good standing and the risk of incurring fees and penalties is minimized.

Our concierge managers receive specialized training and use AI-enabled tools to deliver a consistent service experience at scale.

They also conduct regular customer check-ins to help identify potential needs and, where appropriate, direct customers to relevant LegalZoom products, our independent attorney network, and third-party partners in order to drive retention and customer lifetime value.

Our registered agent services .

We provide registered agent services that require trained personnel and a physical presence to meet statutory requirements applicable to registered businesses.

In most states, businesses must designate a registered agent with a physical street address available during normal business hours to receive service of process and other legal, tax, and governmental notices.

Under our registered agent subscriptions, we maintain required physical addresses in applicable jurisdictions, accept mail and hand-delivered documents on behalf of customers, and receive service of process.

We log, digitize, securely store, and make these materials available to customers and provide notifications regarding time-sensitive documents, including compliance filings, tax notices, and annual report requirements.

Because these documents often contain sensitive information, we maintain physical, administrative, and technical safeguards designed to protect confidentiality and ensure appropriate handling.

As of December 31, 2025, we operated staffed registered agent locations in all 50 U.S.

Our virtual mail services .

We provide virtual mail services that require trained personnel and physical locations to receive and process customer correspondence.

Growth in the gig economy and remote work has increased the number of small businesses operating from home or personal addresses.

Our virtual mail subscription, or LZ Virtual Mail, provides an independent business address that helps protect customers’ personal information while enabling them to access and manage mail from anywhere.

Services include mail receipt, sorting, digitization, check depository services, and the shipment or secure

storage of select mail.

Because these materials often contain sensitive information and require in-person handling, we maintain safety, security, and confidentiality controls, and these services cannot be fully automated or delivered solely through digital systems.

Our customer care team .

Our customer care representatives provide assistance, support and account management to small businesses and individuals.

Exceptional customer experience is central to our culture and we take pride in our customer care team.

Our customers have access to live help from customer care representatives by phone, online chat, text or email.

We actively monitor our service levels, fulfillment speed and quality to maintain a high level of customer care.

Our Competition

We operate in a very competitive industry, and the competitive landscape in which we operate is constantly evolving as we move into new markets and expand our ecosystem.

We operate in a very competitive industry, and the competitive landscape in which we operate is constantly evolving as we expand our ecosystem.

As a result, we compete with a variety of companies and government entities, including the following:

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• traditional offline law firms and solo attorneys, online legal document services and secretaries of state;

• large platform companies that could develop competing technology solutions to address the needs of our small business or consumer customers.

Law firms and solo attorneys, who provide in-person consultations, are able to provide direct legal advice that we generally cannot offer due to laws and regulations regarding the unauthorized practice of law, or UPL.

However, our ABS in Arizona is allowed to provide independent legal advice to our customers and, as a result, can compete directly with traditional offline law firms and solo attorneys.

• large platform companies that could develop or partner to provide competing technology solutions to address the needs of our small business or consumer customers.

Law firms and solo attorneys who provide in-person consultations are able to provide direct legal advice that we generally cannot offer directly due to laws and regulations regarding the unauthorized practice of law, or UPL.

However, our ABS in Arizona and our independent legal plan network of attorneys are allowed to provide independent legal advice to our customers and, as a result, can compete directly with traditional offline law firms and solo attorneys.

In addition, there are structural impediments that make it difficult for traditional offline attorneys to adapt to technology advancements and consumer behaviors.

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We believe we compare favorably on all these bases and our ability to remain competitive will largely depend on our ongoing performance in these areas.

We are in the early stages of penetrating and growing the online market for legal, compliance and business management solutions.

We are focused on penetrating and growing the online market for legal, compliance and business management solutions.

We aim to continue to grow our customer base and retain and expand our customer relationships with the following strategic priorities:

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We are testing and implementing ways to better reorient our products towards subscription offerings.

We are also continuing to optimize our product line-up with the goal of improving the quality of our subscriber base.

This includes enhancing the value of our subscription products and increasing the price of certain of our LegalZoom branded offerings to better reflect the value we believe we provide.

In addition, our recent acquisition of Formation Nation, Inc., or Formation Nation, will allow us to drive cross-sell opportunities of our complementary ecosystems of legal and business services.

See Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” of this Annual Report on Form 10-K for additional information regarding our acquisition of Formation Nation.

We are also continuing to optimize our product line-up with the goal of improving the quality of our subscriber base and customer retention over time.

We are leveraging Formation Nation’s “Inc Authority” brand as a lower priced alternative to service customers seeking DIY solutions, reserving the LegalZoom brand for more premium offerings.

We are also introducing new, higher value, premium DIFM subscription offerings, enhancing the value of our existing subscription products and increasing the price of certain of our LegalZoom branded offerings to better reflect the value we believe we provide.

We believe our DIFM concierge offerings expand our addressable market beyond traditional DIY online legal services into segments historically served by attorneys and other professional service providers, and supports our strategy to deliver higher‑value, expertise‑driven solutions and increase the mix of recurring revenue in our business over time.

Reorienting Our Go-to-Market Strategy .

We are diversifying our customer acquisition strategy, which includes testing a mix of marketing channels with the goal of diversifying our marketing investments across overall brand, small business and consumer customers, and product categories versus our historical focus on business formations.

In addition, we recently acquired Formation Nation, which we believe accelerates our strategy of attracting higher value customers and positioning LegalZoom as a premium brand.

We will leverage Formation Nation’s “Inc Authority” brand, which provides business formation offerings at a lower priced alternative, to service customers seeking “do-it-yourself” solutions, ensuring the appropriate level of service across our customer base and reserving the LegalZoom brand for more premium offerings.

In addition, through this acquisition, we are reinvesting in our sales capabilities, which will include leveraging Formation Nation’s

best-in-class customer service team to improve our cross-selling, up-selling, bundling, and packaging to our customers.

Further, we intend to continue to strategically partner with leading brands that can improve our partner ecosystem by offering small business and consumer solutions outside of our core offerings.

We are diversifying our customer acquisition strategy, which includes testing a mix of marketing channels with the goal of diversifying our marketing investments across overall brand, small business formation, emerging and established business customers, and product categories versus our historical focus on business formations.

We expect AI‑enabled search experiences to become increasingly important discovery channels for small businesses, and we are enhancing our proprietary educational content, as well as entering into

strategic AI partnerships, to ensure our products are visible and accessible within AI‑powered answer engines.

By integrating our educational content into these emerging AI surfaces, we aim to broaden the top of our customer funnel, attract higher‑intent traffic, and diversify our go‑to‑market mix beyond traditional search engine optimization and search engine marketing.

We also aim to promote the value and services of our owned law firm and independent attorney network, given AI cannot provide legal advice.

In addition, we have recently begun enhancing our focus on acquiring emerging and existing small business customers, including those who did not initially form their business with LegalZoom.

We expect to achieve this both through our diversified marketing investments and investments in strategic partnerships.

We believe these initiatives expand our addressable market by reaching higher‑value small business cohorts outside our historical formations funnel.

Further, we partner with leading providers of complementary small business services that extend beyond our core offerings such as banking, insurance, tax, credit cards, website design, and payment processing, among others.

We have insights into our customers and leverage our platform to introduce small businesses to a variety of third-party partners in our partner ecosystem.

We intend to continue to strategically partner with leading brands that we believe can strengthen our partner ecosystem.

Leveraging Artificial Intelligence to Deliver Expertise to Our Customers .

We will further invest in artificial intelligence in an effort to drive growth and efficiencies in our business and to improve our customer experience.

We also aim to better leverage artificial intelligence into our solutions to promote the value and services of our attorney network, given artificial intelligence cannot provide direct legal advice.

We are investing in and integrating AI tools across our platform, including AI‑enabled workflow, decisioning and content solutions that help our customers more easily navigate complex legal and compliance workflows, surface relevant educational content and recommended next steps, and improve the speed, accuracy and consistency of the services we provide, while also enhancing internal productivity for our customer care, sales, fulfillment and expert support teams.

We are focused on embedding AI into our human‑led products and internal workflows—such as AI‑assisted tools for our concierge managers, sales and customer care functions—which we believe can improve productivity, reduce manual fulfillment time and enable us to support more customers.

Our Products and Services

Our transaction products and subscription services are designed to support the legal, compliance, and business management needs of small businesses and consumers.

We continue to evaluate new ways to commercialize both our transaction and subscription offerings, which may include the bundling of certain of our products and offering certain of our historical transaction offerings as subscriptions.

Our consumer offerings range from estate planning to legal advice, and there is overlap in our small business and consumer offerings.

We continue to evaluate new ways to commercialize both our transaction and subscription offerings, which include the bundling of certain of our products and offering certain of our historical transaction offerings as subscriptions.

Transaction products

Our primary transaction products are listed in the following table:

Transaction Products for Small Businesses Transaction Products for Consumers

Business Formation

Our primary transaction products are listed below:

Business Formation Services

Limited Liability Company, or LLC

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Corporate Changes and Filings

Business Licenses

Beneficial Ownership Information Report

Business Formation Related Services

EIN (Federal Tax ID Number)

Operating Agreement

Credit Monitoring

Intellectual Property

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Patent Application

Concierge Transaction Services

Dissolution Concierge

501(c)(3) Concierge

Entity Conversion Concierge

Consumer, Estate Planning and Other

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At December 31, 2025, we h ad approximately 1.9 million subscription units outstanding.

Our subscription agreements generally have annual terms, while some have monthly terms.

Our primary subscription services are listed in the following table, and a more detailed description of certain of our subscription services is provided below:

Small Business Subscriptions Consumer Subscriptions

Our subscriptions generally have annual terms, while some have monthly terms.

Our primary subscription services are listed below, and a more detailed description of certain of our subscription services follows below:

Compliance Subscription Services

Registered Agent

Attorney Advice through our Legal Plans

Legal Subscription Services

Small Business Attorney Advice through our Legal Plans

Consumer Attorney Advice through our Legal Plans

Concierge Subscription Services

Compliance Concierge

Compliance and Legal Concierge

Reinstatement Concierge and Compliance Concierge

Business Concierge

Business and Legal Concierge

Business Management and Other Subscription Services

Business Licenses

Virtual Mail and Check Deposit Services

Trademark Monitoring

Attorney Advice through our Legal Plans

Estate Planning Bundle

Virtual Mail and Check Deposit Services

Trademark Monitoring

Registered agent subscriptions .

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accepting their documents through the mail, digitizing critical business documents, and alerting them of critical business documents or notices.

This serves to help them adhere to critical tax and annual report deadlines, among other benefits.

During the year ended December 31, 2024, we had staffed registered agent locations covering all 50 states.

This subscription serves to help small business owners adhere to critical tax and annual report deadlines, among other benefits.

During the year ended December 31, 2025, we had staffed registered agent locations covering all 50 U.S.

Compliance subscriptions .

Our compliance subscriptions provide assistance with state-mandated regulatory filings, such as corporate annual reports that are required to keep a business entity in good standing.

These compliance subscription plans also monitor the status of our customers’ businesses with certain state agencies to help customers stay abreast of important deadlines and to provide alerts to notify them if their business falls out of good standing.

These compliance subscriptions also monitor the status of a customer’s business with certain state agencies to help the customer stay abreast of important deadlines and to provide alerts if their business falls out of good standing.

Compliance concierge subscription.

Our DIFM compliance concierge subscription is a higher-value human‑led, premium compliance service that pairs small business customers with a dedicated concierge manager who manages key state filings on their behalf, including annual and other periodic reports and ongoing compliance monitoring.

This offering is designed to serve more complex and higher‑value small businesses that prefer to delegate compliance tasks rather than self‑serve through our digital workflows.

Attorney advice subscriptions .

For small businesses and consumers seeking legal advice, we offer subscription legal plans that provide access to independent attorneys in all 50 states.

We also offer attorney advice subscription packages that include other benefits, such as the ability to edit and electronically sign forms from our attorney-drafted legal forms library, discounts on additional legal services offered by the network attorney, and, in some cases, an annual checkup with the network attorney for estate planning purposes.

For small businesses and consumers seeking legal advice, we offer subscription legal plans that provide access to independent attorneys in all 50 U.S.

These attorney advice subscription packages include other robust benefits, such as having an attorney review a customer’s documents, the ability to edit and electronically sign forms from our attorney-drafted legal forms library, discounts on additional legal services offered by the network attorney, and, in some cases, an annual checkup with the network attorney for small business or estate planning purposes.

Virtual mail subscriptions.

The rise of the gig economy and remote work have resulted in an increasing number of small businesses operating out of a home or personal address.

Our virtual mail subscription protects our customers’ personal information by providing an independent business address.

Our virtual mail subscription protects a customer’s personal information by providing an independent business address.

It also provides our customers flexibility by allowing them to check their mail from anywhere.

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Legal forms and eSignature subscriptions.

We offer other subscriptions, including unlimited access to our library of customizable legal forms, electronic storage of applicable LegalZoom documents, and document revisions.

Our legal forms subscription includes unlimited access to our library of customizable legal forms, electronic storage of applicable LegalZoom documents, and document revisions.

We also offer eSignature subscriptions, which allow customers to upload their own documents or draft new documents using one of our attorney-drafted legal form templates and then sign and manage those documents online, all in one place.

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Additionally, for our registered agent subscribers, we have a system of receiving, scanning, sorting, and labeling documents from state agencies across the country that leverages technology to quickly deliver physical and electronic copies to our customer.

Workflow platform

We have a proprietary workflow and collaboration platform that powers our DIFM and human‑assisted services across legal subscriptions, intellectual property, and emerging concierge offerings.

The platform standardizes certain legal and compliance work into templated, AI‑ready workflows with integrated customer data, documents, messaging and time tracking in a single system.

Our workflow platform is integrated with our document automation, compliance, CRM, and fulfillment systems.

We leverage this platform with our in-house ABS attorneys and business specialists, as well as with our independent network of attorneys that service our legal plans, to deliver consistent outcomes and collaboration at scale while layering in generative AI to automate routine steps.

Robust CRM platform

Our account executives, customer care and sales organization, fulfillment specialists, and tax advisors leverage a multi-channel customer relationship management platform, powered by integrating a variety of tier

one contact center technologies.

The platform is integrated within our production and fulfillment systems and enables us to support customers through communications via multiple channels including our websites, email, text, phone, online chat, and our mobile applications.

Our account executives, customer care and sales organization and fulfillment specialists leverage a multi-channel customer relationship management platform, powered by integrating a variety of tier one contact center technologies.

The platform is integrated into various systems and enables us to support customers through communications via multiple channels including our websites, email, text, phone and online chat.

Scalable and secure infrastructure

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Our website allows users to access the same content on our platform from their laptops, tablets, or smart phones.

We also maintain apps on iOS and Android that make it easy for customers to access their documents, schedule consultations, and get status updates on their orders.

Intellectual Property

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and internationally.

We have no issued patents, but we have a patent-pending application that we are pursing in the U.S.

We have no issued patents, but we have a patent-pending application that we are pursuing in the U.S.

and internationally.

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In addition, we seek to protect our intellectual property rights by requiring our employees and independent contractors to enter into agreements acknowledging that all works or other intellectual property generated or conceived by them on our behalf are our property, and assigning to us any rights, including intellectual property rights, that they may claim or otherwise have in those works or property, to the extent allowable under applicable law.

Customer Care

Our customer care representatives provide assistance, support and account management to small businesses and individuals.

Exceptional customer experience is central to our culture and we take pride in our customer care team.

Our customers have access to live help from customer care representatives by phone, online chat, text, email, or via our mobile applications.

In addition, our website and mobile experience contain extensive educational content in an article center, FAQs and a knowledge center designed to assist customers in choosing the products and services that best suit their needs.

We actively monitor our service levels, fulfillment speed and quality to maintain a high level of customer care.

Customer care team members have metrics-driven incentives that further align their goals and compensation with our focus on the customer while maintaining regulatory compliance.

Sales and Marketing

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Our content marketing includes educational initiatives such as our Article Center on our website, where we create content to better inform our customers on how they can plan for and protect themselves, their families, and their businesses.

We use a strategic mix of online and offline marketing in combination with inbound sales.

We use a strategic mix of online and offline marketing and strategic partnerships in combination with inbound sales.

Our largest customer acquisition media spend is in search engine marketing to capture demand generated by our other paid and organic channels.

As we aim to reach a wider audience of new and existing small businesses, we have been diversifying our marketing spend beyond search engine marketing into brand, affiliate, and partner channels with a goal of broadening our media mix and customer acquisition levers.

We also advertise from time to time across television, radio, podcasts, digital video, and social media.

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Our sales teams also proactively target qualified prospects, such as those who began a questionnaire in our customer experience journey but have yet to purchase.

In addition, we acquired Formation Nation in February 2025, which will allow us to benefit from the immediate onboarding of over 140 seasoned small business service experts.

As part of our acquisition of Formation Nation in February 2025, we expanded our sales team with the onboarding of a team of seasoned sales experts.

Human Capital Management

At December 31, 2025, we, together with all our subsidiaries, had 1,196 employees worldwide.

At December 31, 2024, we also engaged approximately 600 contractors and consultants globally and no seasonal workers.

At December 31, 2025, we also engaged approximately 700 contractors and consultants globally.

None of our employees are represented by a labor union.

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These values shine through in all that we do to foster an inclusive and empowering culture, as we continue to focus on the well-being and success of our employees.

We monitor the state of our employees’ happiness with regular engagement surveys, open feedback forums, and action planning based on results.

monitor the state of our employees’ happiness with regular engagement surveys, open feedback forums, and action planning based on results.

We continue to see positive engagement scores, particularly in overall satisfaction, or OSAT, and Net Promoter Score, or NPS, when our employees are asked the likelihood of recommending LegalZoom as a great place to work.

In 2021, we adopted our remote-first model.

Since then, our strategy has been focused on engaging employees virtually to support working from home by launching virtual productivity and collaboration tools, and driving engagement through virtual events.

We utilize our office locations in multiple states for engagement events, in-person meetings, team offsites, leadership conferences, and more to build connection and productivity.

We have a flexible work policy, which enables flexibility to work remotely and collaborate in offices.

We utilize virtual tools and office locations in multiple states for engagement events, in-person meetings, team offsites, leadership conferences, and more to build connection and productivity.

This approach has allowed us to build foundational infrastructure and establish a stronger culture both virtually and in-person.

We have also invested in employee engagement to help improve connectedness in our remote-first work environment.

In 2024, we refreshed our employee recognition program that rewards and provides visibility to our employees’ accomplishments.

We also invest in employee engagement to help improve connection.

Our employee recognition program rewards and provides visibility to our employees’ accomplishments as they align to our business goals and operating values.

We also continue to fuel our organization’s passion for social good, with our employee giving program and platform that provides dollar-for-dollar matching and paid time off for volunteering.

We believe we are thriving when every voice is nurtured and heard.

We continue to engage our employees with in-person and social impact events, like our annual Impact Week, where we come together to volunteer, learn about causes, and fundraise.

We also host social impact events, like our annual Impact Week, where we come together to volunteer, learn about causes and fundraise.

We have seven employee resource groups today, including Pride Zoomer Alliance Network, Lift Every Voice Black Network, RiseUp Women’s Network, Women in Tech Network, Asian Pacific American Zoomer Association, Nos Unimos LatinX Network, and LZ Veterans, each with dedicated internal funding and executive sponsorship.

These networks, which are open to all employees, have built internal mentorship and development programs, host meaningful and educational events, and have contributed to their broader communities outside of LegalZoom through their initiatives.

In 2024, we remained committed to our principles of taking care of our employees holistically while continuously looking for ways to improve our overall benefits offering.

We remain committed to our principles of taking care of our employees holistically while continuously looking for ways to improve our overall benefits offerings.

We offer competitive benefits including:

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We are subject to a wide variety of state and federal laws, rules and regulations in the U.S., including those related to internet activities, UPL, the corporate practice of law, or CPL, privacy, data protection, cybersecurity, data retention, consumer protection, content regulation, subscription offerings, virtual mail, the processing of legal documents, commercial registered agents, the provision of online payment services and other matters, which are continuously evolving and developing.

Our business model includes the provision of services that represent an alternative to traditional legal services, which has subjected us to allegations of UPL in the U.S.

Our business model includes the provision of services that represent an alternative to traditional legal services, which has subjected us to allegations of UPL.

UPL generally refers to an entity or person giving or offering legal advice who is not licensed to practice law.

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subsidiaries as an ABS in Arizona in September 2021.

This Arizona ABS employs and contracts with licensed attorneys to provide limited scope legal services to U.S.-based consumers who

purchase such services on our websites.

This Arizona ABS employs and contracts with licensed attorneys to provide limited scope legal services to U.S.-based consumers who purchase such services on our websites.

While we believe this ABS structure is legally permissible, it is generally untested in U.S.

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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-K

Item 1. Business