JONES SODA CO. 10-Q

ITEM 1. FINANCIAL STATEMENTS     JONES SODA CO. CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited)       September 30, 2021     December 31, 2020                       (In thousands, except share data)   ASSETS                 Current assets:                 Cash and cash equivalents   $ 5,922     $ 4,614   Accounts receivable, net of allowance of $99 and $93     2,686       1,581   Inventory     1,483       1,856   Prepaid expenses and other current assets     275       193   Total current assets     10,366       8,244   Fixed assets, net of accumulated depreciation of $605 and $554     261       305   Other assets     33       33   Right of use lease asset     392       471   Total assets   $ 11,052     $ 9,053   LIABILITIES AND SHAREHOLDERS ’ EQUITY                 Current liabilities:                 Accounts payable   $ 1,571     $ 1,385   Lease liability, current portion     107       102   Accrued expenses     1,295       853   Taxes payable     12       6   Current portion of convertible subordinated notes payable, net     90       -   Current portion of accrued interest expense     7       -   Current portion of SBA Loan     -       140   Total current liabilities     3,082       2,486   Net convertible subordinated notes payable, net of current portion     1,741       1,386   Accrued interest expense, net of current portion     21       232   SBA loan, net of current portion     -       195   Lease liability, net of current portion     294       375   Total liabilities     5,138       4,674   Shareholders’ equity:                 Common stock, no par value:                 Authorized — 100,000,000 ; issued and outstanding shares — 67,837,191 shares and 61,975,748 shares, respectively     75,979       73,953   Accumulated other comprehensive income     389       411   Accumulated deficit     ( 70,454 )     ( 69,985 ) Total shareholders’ equity     5,914       4,379   Total liabilities and shareholders’ equity   $ 11,052     $ 9,053     See accompanying notes to condensed consolidated financial statements.   5 Table of Contents     JONES SODA CO. CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)       Three months ended September 30,     Nine months ended September 30,       2021     2020     2021     2020       (In thousands, except share data)     (In thousands, except share data)   Revenue   $ 4,565     $ 3,541     $ 11,880     $ 9,431   Cost of goods sold     3,102       2,619       8,255       7,341   Gross profit     1,463       922       3,625       2,090   Operating expenses:                                 Selling and marketing     733       642       2,104       1,924   General and administrative     716       674       2,147       2,136   Total operating expenses     1,449       1,316       4,251       4,060   Income (loss) from operations     14       ( 394 )     ( 626 )     ( 1,970 ) Interest income     1       2       3       23   Interest expense     ( 76 )     ( 40 )     ( 160 )     ( 116 ) Other income (expense), net     10       ( 11 )     338       3   Loss before income taxes     ( 51 )     ( 443 )     ( 445 )     ( 2,060 ) Income tax expense, net     ( 8 )     ( 7 )     ( 24 )     ( 19 ) Net loss   $ ( 59 )   $ ( 450 )   $ ( 469 )   $ ( 2,079 )                                   Net loss per share - basic and diluted   $ ( 0.00 )   $ ( 0.01 )   $ ( 0.01 )   $ ( 0.03 ) Weighted average basic and diluted common shares outstanding     64,550,554       61,857,555       64,768,258       61,730,684     See accompanying notes to condensed consolidated financial statements.   6 Table of Contents     JONES SODA CO. CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS (Unaudited)       Three months ended September 30,     Nine months ended September 30,       2021     2020     2021     2020       (In thousands)     (In thousands)   Net loss   $ ( 59 )   $ ( 450 )   $ ( 469 )   $ ( 2,079 ) Other comprehensive income (loss):                                 Foreign currency translation adjustment     ( 65 )     25       ( 22 )     ( 14 ) Total comprehensive loss   $ ( 124 )   $ ( 425 )   $ ( 491 )   $ ( 2,093 )   See accompanying notes to condensed consolidated financial statements.   7 Table of Contents     JONES SODA CO. CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS ’ EQUITY (Unaudited)       Common Stock                               Number     Amount     Accumulated Other Comprehensive Income     Accumulated Deficit     Total Shareholders ’ Equity       (In thousands, except share data)                                             Three months ended September 30, 2020                                         Balance as of June 30, 2020     61,667,668     $ 73,846     $ 303     $ ( 68,617 )   $ 5,532   Share based payment activity     308,080       57       -       -       57   Beneficial conversion feature on paid-in-kind interest     -       3       -       -       3   Net loss     -       -       -       ( 450 )     ( 450 ) Other comprehensive income     -       -       25       -       25   Balance as of September 30, 2020     61,975,748     $ 73,906     $ 328     $ ( 69,067 )   $ 5,167                                             Three months ended September 30, 2021                                         Balance as of June 30, 2021     64,977,677     $ 75,015     $ 454     $ ( 70,395 )   $ 5,074   Share based payment activity     -       26       -       -       26   Common stock issuance on conversion of notes payable     2,216,479       709       -       -       709   Exercise of stock options     643,035       229                   229   Net loss     -       -       -       ( 59 )     ( 59 ) Other comprehensive loss     -       -       ( 65 )     -       ( 65 ) Balance as of September 30, 2021     67,837,191     $ 75,979     $ 389     $ ( 70,454 )   $ 5,914                                             Nine months ended September 30, 2020                                         Balance as of December 31, 2019     61,566,076     $ 73,773     $ 342     $ ( 66,988 )   $ 7,127   Share based payment activity     409,672       124       -       -       124   Beneficial conversion feature on paid-in-kind interest     -       9       -       -       9   Net loss     -       -       -       ( 2,079 )     ( 2,079 ) Other comprehensive loss     -       -       ( 14 )     -       ( 14 ) Balance as of September 30, 2020     61,975,748     $ 73,906     $ 328     $ ( 69,067 )   $ 5,167                                             Nine months Ended September 30, 2021                                         Balance as of December 31, 2020     61,975,748     $ 73,953     $ 411     $ (69,985 )   $ 4,379   Share based payment activity     -       107       -       -       107   Common stock issuance on conversion of notes payable     5,064,137       1,620       -       -       1,620   Exercise of stock options     797,306       296                   296   Beneficial conversion feature on paid-in-kind interest     -       3       -       -       3   Net loss     -       -       -       ( 469 )     ( 469 ) Other comprehensive loss     -       -       ( 22 )     -       ( 22 ) Balance as of September 30, 2021     67,837,191     $ 75,979     $ 389     $ ( 70,454 )   $ 5,914     See accompanying notes to condensed consolidated financial statements.   8 Table of Contents     JONES SODA CO. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)       Nine months ended September 30,       2021     2020       (In thousands)   OPERATING ACTIVITIES:                 Net loss   $ ( 469 )   $ ( 2,079 ) Adjustments to reconcile net loss to net cash flows from operating activities:                 Depreciation and amortization     142       93   Stock-based compensation     107       130   Change in allowance for doubtful accounts     6       40   Forgiveness of PPP SBA loan     ( 335 )     -   Loss on sale of fixed asset     5       -   Changes in operating assets and liabilities:                 Accounts receivable     ( 1,142 )     ( 880 ) Inventory     374       177   Prepaid expenses and other current assets     ( 80 )     73   Accounts payable     186       366   Accrued expenses     495       223   Taxes payable     6       ( 3 ) Other liabilities     3       3   Net cash used in operating activities     ( 702 )     ( 1,857 ) INVESTING ACTIVITIES:                 Sale of fixed assets     4       -   Purchase of fixed assets     ( 35 )     ( 184 ) Net cash used in investing activities     ( 31 )     ( 184 ) FINANCING ACTIVITIES:                 Proceeds from exercise of stock options     295       -   Proceeds from issuance of convertible notes, net     1,741         Proceeds from PPP SBA loan     -       335   Payment of taxes on RSU withholding     -       ( 6 ) Net cash provided by financing activities     2,036       329   Net change in cash and cash equivalents     1,303       ( 1,712 ) Effect of exchange rate changes on cash     5       ( 6 ) Cash and cash equivalents, beginning of period     4,614       5,969   Cash and cash equivalents, end of period   $ 5,922     $ 4,251   Supplemental disclosure:                 Cash paid during period for:                 Income taxes   $ 16     $ 17   Supplemental disclosure of non-cash transactions:                 Conversion of notes payable   $ 1,621     $ -   Recognition of lease liability and right-of-use asset     -       556   Beneficial conversion feature on convertible notes and accrued interest     4       9     See accompanying notes to condensed consolidated financial statements.   9 Table of Contents   JONES SODA CO. NOTES   TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)     1. Nature of Operations and Summary of Significant Accounting Policies   Jones Soda Co. develops, produces, markets and distributes premium beverages which it sells and distributes primarily in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts.   We are a Washington corporation and have two wholly-owned operating subsidiaries, Jones Soda Co. (USA) Inc. and Jones Soda (Canada) Inc. (Subsidiaries).   Basis of presentation, consolidation and use of estimates   The accompanying condensed consolidated balance sheet as of December 31, 2020, which has been derived from our audited consolidated financial statements, and unaudited interim condensed consolidated financial statements as of September 30, 2021, have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and the Securities and Exchange Commission (“SEC”) rules and regulations applicable to interim financial reporting. The condensed consolidated financial statements include our accounts and the accounts of our subsidiaries. All intercompany transactions between us and our subsidiaries have been eliminated in consolidation.   In the opinion of management, the accompanying unaudited condensed consolidated financial statements contain all material adjustments, consisting only of those of a normal and recurring nature, considered necessary for a fair presentation of our financial position, results of operations and cash flows at the dates and for the periods presented.  Preparing financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses. Significant items subject to such estimates and assumptions include, but are not limited to, inventory valuation, depreciable lives and valuation of capital assets, valuation allowances for receivables, trade promotion liabilities, stock-based compensation expense, valuation allowance for deferred income tax assets, contingencies, and forecasts supporting the going concern assumption and related disclosures. Actual results could differ from those estimates. The operating results for the interim periods presented are not necessarily indicative of the results expected for the full year. These financial statements should be read in conjunction with the audited financial statements and notes thereto included in our Annual Report on Form 10 -K for the fiscal year ended December 31, 2020.   Liquidity   As of September 30, 2021, we had cash and cash-equivalents of approximately $ 5.9 million and working capital of approximately $ 7.3 million. Net cash used in operations during the nine months ended September 30, 2021 and 2020 totaled approximately $ 702,000  and $ 1.9 million, respectively.   We have experienced recurring losses from operations and negative cash flows from operating activities.  This situation creates uncertainties about our ability to execute our business plan, finance operations, and indicates substantial doubt about the Company’s ability to continue as a going concern. On July 14, 2021, we received net proceeds of $ 1.7 million in connection with the issuance of an unsecured convertible debenture to SOL Verano Blocker 1 LLC (the “Convertible Debenture”).   We believe that the recent financing helps alleviate the conditions which initially indicated substantial doubt about our ability to continue as a going concern. However, we have experienced and continue to experience negative cash flows from operations, as well as an ongoing requirement for additional capital to support working capital needs. Therefore, even with these proceeds, we may require additional financing to support our working capital needs in the future. The amount of additional capital we may require, the timing of our capital needs and the availability of financing to fund those needs will depend on a number of factors, including the receipt of any proceeds from the planned Concurrent Offering (defined below) as well as from any other financing we complete in connection with the Arrangement (defined below),  our strategic initiatives and operating plans, our ability to execute our plans to develop and market cannabis-infused beverages and edibles and the timing and costs of the development of this new product line, our estimates of the size of the markets for our potential cannabis products, the performance of our business and the market conditions for available debt or equity financing. Additionally, the amount of capital required will depend on our ability to meet our sales goals and otherwise successfully execute our operating plan. We believe it is imperative that we meet these sales objectives in order to lessen our reliance on external financing in the future. We intend to continually monitor and adjust our operating plan as necessary to respond to developments in our business, our markets and the broader economy. In addition, the continuation of the COVID- 19 pandemic and uncertain market conditions may limit our ability to access capital, may reduce demand for certain products, and may negatively impact our supply chain.   10 Table of Contents   Although we believe various debt and equity financing alternatives will be available to us to support our working capital needs, financing arrangements on acceptable terms may not be available to us when needed. In addition, the terms of the Convertible Debenture restrict, among other things, the amount of additional debt the Company can incur, as well as the number of shares of common stock the Company may issue, without the consent of the debentureholder.  Moreover, any debt or equity financing alternatives may require significant cash payments for interest and other costs or could be highly dilutive to our existing shareholders. Any such financing alternatives may not provide us with sufficient funds to meet our long-term capital requirements. If necessary, we may explore strategic transactions, in addition to the Arrangement, Concurrent Financing and any related financings that we consider to be in the best interest of our company and our shareholders, which may include, without limitation, public or private offerings of debt or equity securities, a rights offering, and other strategic alternatives; however, these options may not ultimately be available or feasible when needed.   As of the date of this Report, as a result of our cash on hand as well as the issuance of the Convertible Debenture, we believe that our current cash and cash equivalents will be sufficient to meet the Company’s funding requirements for one year after these consolidated financial statements are issued.   Seasonality and other fluctuations   Our sales are seasonal and we experience fluctuations in quarterly results as a result of many factors. We historically have generated a greater percentage of our revenues during the warm weather months of April through September. Sales may fluctuate materially on a quarter to quarter basis or an annual basis when we launch a new product or fill the “pipeline” of a new distribution partner or a large retail partner. Sales results may also fluctuate based on the number of SKUs selected or removed by our distributors and retail partners through the normal course of serving consumers in the dynamic, trend-oriented beverage industry. As a result, management believes that period-to-period comparisons of results of operations are not necessarily meaningful and should not be relied upon as any indication of future performance or results expected for the fiscal year.   Revenue recognition   Our contracts have a single performance obligation which is satisfied at the point in time when the customer has title and the significant risks and rewards of ownership of the product. Effective March 1, 2021, title and the significant risk and rewards of ownership are deemed to transfer when products are loaded onto a truck for shipment or Free on Board (“FOB”) shipping point. Prior to March 1, 2021, shipping terms varied from customer to customer. We primarily receive fixed consideration for sales of product, subject to adjustment as described below. Shipping and handling amounts paid by customers are primarily for online orders, and are included in revenue, and totaled $ 36,000 and $ 18,000  for the three months ended September 30, 2021 and 2020, respectively, and $ 91,000 and $ 54,000 for the nine months ended September 30, 2021 and 2020, respectively. Sales tax and other similar taxes are excluded from revenue.   See Note 1, on our most recently filed Form 10 -K filed on March 24, 2021 for our revenue recognition policy.    Revenue is recorded net of provisions for discounts, slotting fees payable by us to retailers to stock our products and promotion allowances. Discounts, slotting fees and promotional allowances vary the consideration we are entitled to in exchange for the sale of products to distributors. We estimate these discounts, slotting fees and promotional allowances in the same period that the revenue is recognized for product sales to customers. These estimates are based on contract terms and our historical experience with similar programs and require management judgement with respect to estimating customer participation and performance levels. Differences between estimated expense and actual costs are normally insignificant and are recognized in earnings in the period such differences are determined. The amount of revenue recognized represents the amount that will not be subject to a significant future reversal of revenue. The liability for promotional allowances is included in accrued expenses on the consolidated balance sheets. Amounts paid for slotting fees are recorded as prepaid expenses on the consolidated balance sheets and amortized over the corresponding term. For the quarters ended September 30, 2021 and 2020, our revenue was reduced by $ 377,000 and $ 526,000 , respectively, and for the nine months ended September 30, 2021 and 2020, each by $ 1.2 million, in each case for slotting fees and promotion allowances.   All sales to distributors and customers are generally final. In limited instances we may accept returned product due to quality issues or distributor terminations, and in such situations we would have variable consideration. To date, returns have not been material. Our customers generally pay within 30 days from the receipt of a valid invoice. We offer prompt pay discounts of up to 2 % to certain customers typically for payments made within 15 days. Prompt pay discounts are estimated in the period of sale based on experience with sales to eligible customers. Early pay discounts are recorded as a deduction to the accounts receivable balance presented on the condensed consolidated balance sheets.   The accounts receivable balance primarily includes balances from trades sales to distributors and retail customers. The allowance for doubtful accounts is the best estimate of the amount of probable credit losses in existing accounts receivable. We determine the allowance for doubtful accounts based primarily on historical write-off experience. Account balances that are deemed uncollectible are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. Allowances for doubtful accounts of $ 99,000 and $ 93,000 as of September 30, 2021  and December 31, 2020, respectively, were netted against accounts receivable. No impairment losses were recognized as of September 30, 2021  and December 31, 2020. Changes in accounts receivable are primarily due to the timing and magnitude of orders for products, the timing of when control of products is transferred to distributors and the timing of cash collections.   As of September 30, 2021, A. Lassonde Inc. (“Lassonde”), one of our independent distributors, made up 19 % of our outstanding accounts receivable. As of December 31, 2020, Lassonde made up 18 % of our outstanding accounts receivable.   Net loss per share   Basic net loss per share is computed using the weighted average number of common shares outstanding during the periods. Diluted earnings per share is computed by adjusting the weighted average number of common shares by the effective net exercise or conversion of all dilutive securities. Due to the net loss in the quarters ended September 30, 2021 and 2020, outstanding stock options amounting to 3,199,573 and 3,355,689  shares, shares issuable upon the conversion of the Convertible Notes (as defined in note 4 ) of 416,341 and 5,302,778 , shares issuable upon the conversion of the Convertible Debenture (as defined in note 8 ) of 4,000,000  and 0 , in each case at September 30, 2021 and 2020, respectively, were anti-dilutive.    11 Table of Contents   Recent accounting pronouncements   In August  2020, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2020 - 06, “Debt-Debt with Conversion and other options” (“ASU 2020 - 06” ), which simplifies the accounting for convertible debt instruments and convertible preferred stock. This ASU is effective for public companies for fiscal years beginning after December 15, 2023, including interim periods within those fiscal years. Early adoption is permitted. We are evaluating the impact ASU 2020 - 06 could have on our consolidated financial statements.   In June 2016, the FASB issued ASU 2016 - 13, Financial Instruments: Credit Losses (“ASU 2016 - 13” ), which changes the impairment model for most financial instruments, including trade receivables from an incurred loss method to a new forward-looking approach, based on expected losses. The estimate of expected credit losses will require entities to incorporate considerations of historical information, current information and reasonable and supportable forecasts. This ASU is effective for us in the first quarter of 2023 and must be adopted using a modified retrospective transition approach. We are currently evaluating the potential impact that the adoption of ASU 2016 - 13 will have on our consolidated financial statements.     2. Inventory   Inventory consisted of the following (in thousands):       September 30, 2021     December 31, 2020   Finished goods   $ 855     $ 1,142   Raw materials     628       714       $ 1,483     $ 1,856     Finished goods primarily include product ready for shipment, as well as promotional merchandise held for sale. Raw materials primarily include ingredients, concentrate and packaging. For the three months ended September 30, 2021 and 2020, we recorded obsolete inventory expenses of $ 9,000 and $ 1,000 , respectively. For the nine months ended September 30, 2021 and 2020, we recorded obsolete inventory expenses of $ 25,000 and $ 72,000 , respectively.     3. Lease Obligations   We currently lease approximately 6,500 square feet of retail/office space in Seattle, Washington for our principal executive and administrative offices. The initial term of the lease was five years; in February 2020, we amended the lease to extend the term through February 28, 2025. As a result of the lease amendment, we recognized a lease liability and right-of-use asset of $ 556,000 which represents the remaining lease payments discounted at a rate of 4 %. As of September 30, 2021, this lease had a remaining lease term of 3.42 years.   During the quarters ended September 30, 2021 and 2020, we incurred rental expenses of $ 42,000 in each respective period, and during the nine months ended September 30, 2021 and 2020, we incurred rental expenses of $ 122,000 and $ 120,000 , respectively. During the quarters ended September 30, 2021 and 2020, we made cash payments of $ 41,000 and $ 40,000 , respectively and during the nine months ended September 30, 2021 and 2020, we made cash payments of $ 119,000 and $ 117,000 , respectively.   12 Table of Contents   Management fees and other operational expenses were immaterial. Cash payments on our operating lease are presented as operating cash outflows in the condensed consolidated statements of cash flows. As of September  30, 2021, our scheduled lease payments excluding management fees and other operational expenses for the remainder of the lease term for the years ending December 31 will be as follows (in thousands):   2021 (remaining)   $ 30   2022     122   2023     126   2024     130   2025     22   Total lease payments     430   Less: imputed interest     ( 29 ) Total remaining lease liability   $ 401       4. Convertible Subordinated Notes Payable   On March 23, 2018, and April 18, 2018, we issued and sold an aggregate principal amount of $ 2,920,000 of convertible subordinated promissory notes (the “Convertible Notes”) to institutional investors, our management team, and other individual investors.   The Convertible Notes have a four -year term from the date of issuance and bear interest at 6 % per annum until maturity on March 23, 2022 and April 18, 2022, as applicable. The holders can convert the Convertible Notes at any time into the number of shares of our common stock equal to the quotient obtained by dividing (i) the amount of the unpaid principal and interest on such Convertible Note by (ii) $ 0.32 (the “Conversion Price”). The Conversion Price is subject to anti-dilution adjustment on a broad-based, weighted average basis if we issue shares or equity-linked instruments at a conversion price below $0.32 per share. No payments of principal or interest are due until the maturity.   The Convertible Notes are subordinated in right of payment to the prior payment in full of all of our senior indebtedness, which is defined as amounts due in connection with our indebtedness for borrowed money to banks, commercial finance lenders, or other lending institutions regularly engaged in the business of lending money, with certain restrictions.   During the quarter ended September 30, 2021, Convertible Notes in the aggregate principal amount of $ 590,000 and related accrued interest were converted into an aggregate of 2,216,479 shares of common stock in accordance with the original terms of the Convertible Notes. As a result, the carrying amount of the converted principal amount of such Convertible Notes, along with the converted accrued interest, in an aggregate amount of $ 372,729 , was credited to common stock and unamortized discounts in an amount equal to $ 11,000 were recognized as interest expense for the three months ended September 30, 2021. During the period from January 1, 2021 through September 30, 2021, Convertible Notes in the aggregate principal amount of $ 1.4 million and related accrued interest were converted into an aggregate of 5,064,137 shares of common stock in accordance with the original terms of the Convertible Notes. As a result, the carrying amount of the converted principal amount of such Convertible Notes, along with the converted accrued interest, in an aggregate amount of $ 801,000 , was credited to common stock and unamortized discounts in an amount equal to $ 36,000 were recognized as interest expense for the nine months ended September 30, 2021. There were no Convertible Notes converted during the three or nine months ended September 30, 2020.    The fair value of our common stock on March 23, 2018, the initial closing date for the issuance of the Convertible Notes, was $ 0.36 per share; therefore, the Convertible Notes contained a beneficial conversion feature with an aggregate intrinsic value of $ 350,000 . The fair value of our common stock on April 18, 2018, the second closing date for the issuance of the Convertible Notes, was $ 0.30 per share, which did not result in an additional beneficial conversion feature. The resulting debt discount for the Convertible Notes issued on March 23, 2018 is presented as a direct deduction from the carrying value of the Convertible Notes and was recorded with an increase to additional paid-in capital. This discount, along with the related closing costs amounting to $ 137,000 , are amortized through interest expense over the term of the Convertible Notes. The balance of notes payable is presented net of unamortized discounts amounting to $ 1,000 and $ 88,000 at September 30, 2021 and December 31, 2020, respectively. The principal balance of notes payable to related parties amounted to $ 10,000 at September  30, 2021 and December 31, 2020.   13 Table of Contents   Principal payment obligations on the Convertible Notes are as follows for the following years ending December 31 ( in thousands):   2021 (remaining)   $ -   2022     110       $ 110       5. Shareholders ’ Equity   Under the terms of our 2011 Incentive Plan (the “Plan”), the number of shares authorized under the Plan may be increased each January 1st by an amount equal to the lesser of (a) 1,300,000 shares, (b) 4.0 % of our outstanding common stock as of the end of our immediately preceding fiscal year, and (c) a lesser amount determined by the Board of Directors (the “Board”), provided that the number of shares that may be granted pursuant to awards in a single year may not exceed 10 % of our outstanding shares of common stock on a fully diluted basis as of the end of the immediately preceding fiscal year. As of September 30, 2021, the total number of shares of common stock authorized under the Plan was 12,084,032 shares.   Under the terms of the Plan, the Board may grant awards to employees, officers, directors, consultants, agents, advisors and independent contractors. Awards may consist of stock options, stock appreciation rights, stock awards, restricted stock, stock units, performance awards or other stock or cash-based awards. Stock options are granted with an exercise price equal to the closing price of our stock on the date of grant, and generally have a ten -year term and vest over a period of 48 months with the first 25 % of the shares subject to the option vesting one year from the grant date and the remaining 75 % of the shares subject to the option vesting in equal monthly increments over the subsequent 36 months. Restricted stock awards generally vest over one year. As of September  30, 2021, there were 4,785,597 shares of unissued common stock authorized and available for future awards under the Plan.   In March 2021, the Board approved the readoption of the Plan to extend the expiration date thereof from April 1, 2021 to April 1, 2023 and obtained shareholder approval of such readoption at the annual meeting of shareholders held on May 13, 2021.   On September 30, 2021, our board of directors, upon the recommendation of our compensation committee, approved an amendment to the Plan to decrease the number of shares of common stock available for issuance pursuant to future awards under the Plan from 4,785,597 shares of common stock to 2,500,000 shares of common stock. As of such date, there were outstanding awards exercisable into an aggregate of 3,194,573 shares of common stock previous granted under the Plan; after such amendment, there is an aggregate of 5,694,573 shares of common stock reserved for issuance under the Plan. In addition, the Board approved an amendment to the outstanding awards previously granted under the Plan to provide that upon the closing of the Arrangement (as defined below), the vesting of such awards shall be accelerated, and such awards shall thereafter become immediately vested in full and the restrictions thereon shall lapse. If the Arrangement is not consummated, there shall be no accelerated vesting and the awards shall continue to vest in accordance with their original terms.   (a) Stock options:   A summary of our stock option activity is as follows:       Outstanding Options       Number of Shares     Weighted Average Exercise Price (Per Share)   Balance at January 1, 2021     3,589,783     $ 0.36   Options granted     1,003,450       0.36   Options exercised     ( 797,306 )     0.37   Options forfeited/expired     ( 596,354 )     0.49   Balance at September 30, 2021     3,199,573     $ 0.33   Exercisable, September 30, 2021     1,685,462     $ 0.37   Vested and expected to vest     2,748,575     $ 0.34     (b) Restricted stock awards:   Prior to December 31, 2019, equity compensation for non-employee director service consisted of an annual restricted stock unit award that vested over one year, with the number of shares underlying such award being determined by dividing $ 15,000 by the closing stock price on the date of grant (which was the first business day in January in each calendar year); when joining the Board each non-employee director received an initial restricted stock unit award that vested over one year, the number of shares underlying such award being determined by dividing $15,000 by our closing stock price on the date of grant (which was the first trading day following the date on which such director was appointed), prorated based on the date on which such director was appointed.   There was no restricted stock activity during the three and nine months ended September 30, 2021 and no unvested restricted stock awards at September 30, 2021. During the nine months ended September 30, 2020, 149,824 restricted stock awards vested, less 17,928 shares withheld as payment for taxes due in connection with the vesting of restricted stock awards.   Commencing as of January 1, 2020, equity compensation for non-employee director service consists of the grant of an annual non-qualified stock option award that vests on the first anniversary of the date of grant (subject to the director’s continuing service as of such anniversary date), with the number of shares underlying such award determined by dividing $ 25,000 by the closing stock price on the date of grant (which shall be the first trading day in January in each calendar year), and such stock option award shall have an exercise price equal to our closing stock price on the date of grant. When joining our board of directors, each non-employee director shall be granted a non-qualified stock option award that vests on the first anniversary of the date of grant (subject to the director’s continuing service as of such anniversary date), with the number of shares underlying such award determined by dividing $25,000 by our closing stock price on the first trading day following the date on which such director is appointed), prorated based on the date on which such director is appointed, and which stock option shall be granted as of the first trading day following the date on which such director was appointed, and shall have an exercise price equal to our closing stock price on the date of grant.   14 Table of Contents   (c) Stock-based compensation expense:   Stock-based compensation expense is recognized using the straight-line attribution method over the employees’ requisite service period, or the non-employee's service period based on the term of the contract. We recognize compensation expense for only the portion of stock options or restricted stock expected to vest. Therefore, we apply estimated forfeiture rates that are derived from historical employee attrition. If the actual number of forfeitures differs from those estimated by management, additional adjustments to stock-based compensation expense may be required in future periods.   At September 30, 2021, we had unrecognized compensation expense related to stock options of $ 138,000 to be recognized over a weighted-average period of 2.8 years.   The following table summarizes the stock-based compensation expense (in thousands):       Three months ended September 30,     Nine months ended September 30,       2021     2020     2021     2020   Type of awards:                                 Stock options   $ 26     $ 55     $ 107     $ 118   Restricted stock     -       2       -       12       $ 26     $ 57     $ 107     $ 130                                     Income statement account:                                 Selling and marketing   $ 5     $ 36     $ 30     $ 52   General and administrative     21       21       77       78       $ 26     $ 57     $ 107     $ 130     We employ the following key weighted-average assumptions in determining the fair value of stock options, using the Black-Scholes option pricing model and the simplified method to estimate the expected term of “plain vanilla” options:       Nine months ended September 30,       2021     2020   Expected dividend yield     —       —   Expected stock price volatility     73.9 %     73.1 % Risk-free interest rate     0.7 %     0.7 % Expected term (in years)     5.8       5.4   Weighted-average grant date fair-value   $ 0.23     $ 0.14     The aggregate intrinsic value of stock options outstanding at September 30, 2021 was approximately $ 2.1 million and for options exercisable was $ 1.0 million. The intrinsic value of outstanding and exercisable stock options is calculated as the quoted market price of the stock at the balance sheet date less the exercise price of the option. There were 797,306 options exercised with an aggregate intrinsic value of $ 435,000 during the nine months ended September 30, 2021. There were no options exercised during the nine months ended September 30, 2020.     6. Segment Information   We have one operating segment with operations primarily in the United States and Canada. Sales are assigned to geographic locations based on the location of customers. Sales by geographic location are as follows (in thousands):       Three months ended September 30,     Year Ended September 30,       2021     2020     2021     2020   Revenue:                                 United States   $ 3,496     $ 2,354     $ 8,978     $ 6,783   Canada     1,033       1,134       2,808       2,577   Other countries     36       53       94       71   Total revenue   $ 4,565     $ 3,541     $ 11,880     $ 9,431       15 Table of Contents   During the three  months ended September 30, 2021 and 2020, one of our customers (Lassonde) represented an aggregate of approximately 20 % and 29 % of our revenue, respectively. During the nine months ended September 30, 2021 and 2020, one of our customers (Lassonde) represented an aggregate of approximately 21 % and 25 % of our revenue, respectively.     7. Paycheck Protection Program   On April 24, 2020, we received loan proceeds of $ 334,500 (the “PPP Loan”) under the Paycheck Protection Program (“PPP”). The PPP, established as part of the CARES Act, provided for loans to qualifying companies in amounts up to 2.5 times their average monthly payroll expenses. Our PPP Loan was evidenced by a promissory note, dated as of April 24, 2020 ( the “Note”), between us and HomeStreet Bank (the “Lender”). The Note had a two -year term and accrued interest at the rate of 1.0% per annum. No payments of principal or interest were due during the 10 -month period beginning on the date of the Note (the “Deferral Period”). Furthermore, we received an extension of the first principal and interest payment date to 10 months after the last day of the Deferral Period.   Under the terms of the CARES Act, the principal and accrued interest under the Note was forgivable after 24 weeks if we used the PPP Loan proceeds for eligible purposes, including payroll, benefits, rent and utilities, and otherwise complied with PPP requirements. In May 2021, we received full forgiveness of our PPP Loan and recorded the gain on debt forgiveness in the amount of $ 334,500 in earnings, which was presented as “other income” on our condensed consolidated statements of operations for the nine  months ended of September 30, 2021.     8. 2021 Unsecured Convertible Debenture   On July 14, 2021, we issued a $ 2,000,000 unsecured convertible debenture to SOL Verano Blocker 1 LLC (the “Convertible Debenture”) that is convertible into units of the company (each a “Jones Unit”) at a conversion price of $ 0.50 per Jones Unit (the “Conversion Price”), with each Jones Unit consisting of one share of our common stock (each a “Jones Share”) and one share purchase special warrant of Jones (each a “Jones Special Warrant”). Each Jones Special Warrant will be exercisable into one Jones Share at a price of $ 0.625 per Jones Share for a period of 24 months from the date of issuance, conditional upon us increasing our authorized capital to an amount to cover the Jones Shares issuable pursuant to all of the outstanding Jones Special Warrants as well as the other Jones Shares issuable pursuant to our then-outstanding convertible/exercisable securities. Pursuant to the terms of the Convertible Debenture, upon satisfaction or waiver of the conditions precedent to the closing of the Arrangement (defined below), the entire principal amount on the Convertible Debenture and all accrued interest thereon shall automatically convert into Jones Units at the Conversion Price.   The Convertible Debenture matures on the earlier of July 14, 2023 or 60 days after either any agreement between Pinestar Gold Inc. (“Pinestar”) and us respecting the planned statutory plan of arrangement under the Business Corporations Act (British Columbia) (the “Arrangement”) is terminated or the debentureholder receives notice from either Pinestar or us that the Plan of Arrangement is unlikely to occur within seven months of the date of the Convertible Debenture (the “Maturity Date”), and accrues interest a rate of 5.00 % (which will increase to 18 % if an Event of Default (as defined in the Convertible Debenture) occurs or in the event that the Plan of Arrangement does not occur within seven months of the date of Convertible Debenture) that is payable on the last day of December in each year commencing on December 31, 2021, as well as the Maturity Date, and the date on which all or any portion of the Convertible Debenture is converted or repaid.   The terms of the Convertible Debenture restrict, amongst other things, the amount of additional debt we can incur, as well as the number of Jones Shares we can issue, without the consent of the debentureholder. The terms of the Convertible Debenture also provide that we shall use the principal amount of the Convertible Debenture exclusively for the costs and expenses associated with pursuing and completing the Plan of Arrangement, and for the purpose of expanding our business to the production of cannabis-containing beverages and related products.   16 Table of Contents       ITEM 2. MANAGEMENT ’ S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.   You should read the following discussion and analysis in conjunction with our unaudited condensed consolidated financial statements and related notes included elsewhere in this Report and the 2020 audited consolidated financial statements and notes thereto included in our Annual Report on Form 10-K, which was filed with the Securities and Exchange Commission ( “ SEC ” ) on March   24, 2021.   This Report contains forward-looking statements. These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology such as “ believe, ” “ expect, ” “ intend, ” “ anticipate, ” “ estimate, ” “ may, ” “ will, ” “ can, ” “ plan, ” “ predict, ” “ could, ” “ future, ” “ continue, ” variations of such words, and similar expressions. These statements are only predictions. Actual events or results may differ materially. In evaluating these statements, you should specifically consider various factors, including the risks outlined at the beginning of this Report under “ Cautionary Notice Regarding Forward-Looking Statements ” and in Item 1A of our most recent Annual Report on Form 10-K filed with the SEC, and in our other reports we file with the SEC, including our periodic reports on Form 10-Q and current reports on Form 8-K. These factors may cause our actual results to differ materially from any forward-looking statements. Except as required by law, we undertake no obligation to publicly release any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.   Overview   We develop, produce, market and distribute premium beverages that we sell and distribute primarily in the United States and Canada through our network of independent distributors and directly to our national and regional retail accounts. We also sell products in select international markets. Our products are sold in grocery stores, convenience and gas stores, on fountain in restaurants, “up and down the street” in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through our national accounts with several large retailers. We refer to our network of independent distributors as our direct store delivery (“DSD”) channel, and we refer to our national and regional accounts who receive shipments directly from us as our direct to retail (“DTR”) channel. We do not directly manufacture our products, but instead outsource the manufacturing process to third-party contract manufacturers. We also sell various products online, including soda with customized labels, wearables, candy and other items, and we license our trademarks for use on products sold by other manufacturers.   Our Focus: Sales Growth   Our focus is sales growth through the execution of the following key initiatives:     ● Expand the Jones Soda glass bottle business in existing and new sales channels;   ● Expand our fountain program in the United States and Canada; and   ● Increase distribution of Lemoncocco in the United States and Canada.   In addition, we intend to pursue the development of new extensions to Jones products, including the potential commercialization of Tetrahydrocannabinol (THC) and cannabidiol (CBD)-infused beverages, and plan to use the proceeds of the Convertible Debenture and transactions outlined in the Term Sheet (each as described below) exclusively for transaction costs and the expansion our business to the production and sale of cannabis-containing beverages, edibles and related products.   17 Table of Contents   Results of Operations   The following selected financial and operating data are derived from our condensed consolidated financial statements and should be read in conjunction with our condensed consolidated financial statements.       Three months ended September 30,     Nine months ended September 30,       2021     % of Revenue     2020     % of Revenue     2021     % of Revenue     2020     % of Revenue       (Dollars in thousands, except per share data)     (Dollars in thousands, except per share data)   Consolidated statements of operations data:                                                                 Revenue   $ 4,565       100.0 %   $ 3,541       100.0 %   $ 11,880       100.0 %   $ 9,431       100.0 % Cost of goods sold     (3,102 )     (68.0 %)     (2,619 )     (74.0 %)     (8,255 )     (69.5 %)     (7,341 )     (77.8 %) Gross profit     1,463       32.0 %     922       26.0 %     3,625       30.5 %     2,090       22.2 % Selling and marketing expenses     (733 )     (16.1 %)     (642 )     (18.1 %)     (2,104 )     (17.7 %)     (1,924 )     (20.4 %) General and administrative expenses     (716 )     (15.7 %)     (674 )     (19.0 %)     (2,147 )     (18.1 %)     (2,136 )     (22.6 %) Income (loss) from operations     14       0.3 %     (394 )     (11.1 %)     (626 )     (5.3 %)     (1,970 )     (20.9 %) Interest income     1       0.0 %     2       0.1 %     3       0.0 %     23       0.2 % Interest expense     (76 )     (1.7 %)     (40 )     (1.1 %)     (160 )     (1.3 %)     (116 )     (1.2 %) Other income (expense), net     10       0.2 %     (11 )     (0.3 %)     338       2.8 %     3       0.0 % Loss before income taxes     (51 )     (1.1 %)     (443 )     (12.5 %)     (445 )     (3.7 %)     (2,060 )     (21.8 %) Income tax expense, net     (8 )     (0.2 %)     (7 )     (0.2 %)     (24 )     (0.2 %)     (19 )     (0.2 %) Net loss   $ (59 )     (1.3 %)   $ (450 )     (12.7 %)   $ (469 )     (3.9 %)   $ (2,079 )     (22.0 %) Basic and diluted net loss per share   $ (0.00 )           $ (0.01 )           $ (0.01 )           $ (0.03 )               As of       September 30, 2021     December 31, 2020       (Dollars in thousands)   Balance sheet data:                 Cash and cash equivalents and accounts receivable, net   $ 8,608     $ 6,195   Fixed assets, net     261       305   Total assets     11,052       9,053   Long-term liabilities     2,056       2,188   Working capital     7,284       5,758     Seasonality and Other Fluctuations   Our sales are seasonal and we experience fluctuations in quarterly results as a result of many factors. We historically have generated a greater percentage of our revenues during the warm weather months of April through September. Sales may fluctuate materially on a quarter to quarter basis or an annual basis when we launch a new product or fill the “pipeline” of a new distribution partner or a large retail partner. Sales results may also fluctuate based on the number of SKUs selected or removed by our distributors and retail partners through the normal course of serving consumers in the dynamic, trend-oriented beverage industry. As a result, management believes that period-to-period comparisons of results of operations are not necessarily meaningful and should not be relied upon as any indication of future performance or results expected for the fiscal year.   Quarter Ended September 30, 2021 Compared to Quarter Ended September 30, 2020   Revenue   For the quarter ended September 30, 2021, revenue increased by approximately $1.0 million, or 29%, to approximately $4.6 million compared to approximately $3.5 million for the quarter ended September 30, 2020. This increase was primarily a result of increased DSD and DTR core bottled soda sales in the United States and Canada. Additionally, our fountain business returned to growth through increased sales in the food service channel.   For the quarter ended September 30, 2021, trade spend and promotion allowances, which offset revenue, totaled approximately $377,000, a decrease of approximately $149,000, or 28%, compared to approximately $526,000 for the quarter ended September 30, 2020, due to the timing of incentive and retailer programs.   18 Table of Contents   Gross Profit   For the quarter ended September 30, 2021, gross profit increased by approximately $541,000, or 59%, to approximately $1.5 million compared to approximately $922,000 for the quarter ended September 30, 2020 due to higher revenues in the quarter ended September 30, 2021, the continued shift to a more profitable product mix and our ongoing efforts to optimize supply chain and promotional costs. For the quarter ended September 30, 2021, gross margin increased to 32% from 26% for the quarter ended September 30, 2020. This increase in gross margin was for the same reasons as noted above.    Selling and Marketing Expenses   Selling and marketing expenses for the quarter ended September 30, 2021 were approximately $733,000, an increase of approximately $91,000, or 14%, from approximately $642,000 for the quarter ended September 30, 2020. Selling and marketing expenses as a percentage of revenue decreased to 16% in the quarter ended September 30, 2021 from 18% in the same period in 2020 due to the increase in revenue during the 2021 period.  This increase in total selling and marketing expenses was primarily a result of the launch of multiple marketing programs, including our new augmented reality “Reel Label” series, multiple special release flavors, and additional digital marketing efforts such as the new Jones Soda phone application and an increase in paid social media, search engine optimization, influencer and email marketing efforts. We will continue to balance selling and marketing expenses with our working capital resources. For the three months ended September 30, 2021 and 2020, non-cash expenses included in selling and marketing expenses (stock compensation and depreciation) were approximately $21,000 and $57,000, respectively.   General and Administrative Expenses   General and administrative expenses for the quarter ended September 30, 2021 were approximately $716,000, an increase of approximately $42,000, or 6.2%, compared to approximately $674,000 for the quarter ended September 30, 2020. General and administrative expenses as a percentage of revenue decreased to 15.7% in the quarter ended September 30, 2021 from 18.1% in the same period in 2020. We will continue to carefully manage general and administrative expenses with our working capital resources. For the three months ended September 30, 2021 and 2020, non-cash expenses included in general and administrative expenses (stock compensation and depreciation) were approximately $27,000 and $25,000, respectively.   Interest Income   We earned approximately $1,000 of interest income for the quarter ended September 30, 2021, compared to $2,000 for the quarter ended September 30, 2020. This decrease was related to a decrease in interest rates for interest-bearing money market accounts.   Interest Expense   We incurred approximately $76,000 of interest expense for the quarter ended September 30, 2021, compared to approximately $40,000 for the quarter ended September 30, 2020. This increase was primarily related to the accrued interest associated with the Convertible Debenture entered into in July 2021.    Income Tax Expense   We incurred approximately $8,000 and $7,000 of income tax expense for the quarters ended September 30, 2021 and 2020, respectively, primarily related to the tax provision on income from our Canadian operations. We have not recorded any tax benefit for the loss in our U.S. operations as we have recorded a full valuation allowance on our U.S. net deferred tax assets. We expect to continue to record a full valuation allowance on our U.S. net deferred tax assets until we sustain an appropriate level of taxable income through improved U.S. operations. Our effective tax rate is based on recurring factors, including the forecasted mix of income before taxes in various jurisdictions, estimated permanent differences and the recording of a full valuation allowance on our U.S. net deferred tax assets.   Net loss   Net loss for the quarter ended September 30, 2021 was approximately $59,000 compared to net loss of approximately $450,000 for the quarter ended September 30, 2020. This decrease in net loss was primarily due to the increase in revenues and gross profit.   19 Table of Contents   Nine Months Ended September 30, 2021 Compared to Nine Months Ended September 30, 2020   Revenue   For the nine months ended September 30, 2021, revenue increased by approximately $2.4 million, or 26%, to approximately $11.9 million compared to approximately $9.4 million for the nine months ended September 30, 2020. This increase was primarily a result of increased DSD and DTR core bottled soda sales in the United States and Canada. Additionally, our fountain business returned to growth through increased sales in the food service channel.   For the nine months ended September 30, 2021, trade spend and promotion allowances, which offset revenue, totaled approximately $1.2 million, a decrease of approximately $49,000, or 4%, compared to approximately $1.2 million for the nine months ended September 30, 2020, due to the timing of incentive and retailer programs.   Gross Profit   For the nine months ended September 30, 2021, gross profit increased by approximately $1.5 million, or 73.4%, to approximately $3.6 million compared to approximately $2.1 million for the nine months ended September 30, 2020 due to higher revenues in the quarter ended September 30, 2021, the continued shift to a more profitable product mix and ongoing efforts to optimize supply chain and promotional costs. For the nine months ended September 30, 2021, gross margin increased to 30.5% from 22.2% for the nine months ended September 30, 2020. This increase in gross margin was for the same reasons as noted above.   Selling and Marketing Expenses   Selling and marketing expenses for the nine months ended September 30, 2021 were approximately $2.1 million, an increase of approximately $180,000, or 9.4%, from approximately $1.9 million for the nine months ended September 30, 2020. Selling and marketing expenses as a percentage of revenue decreased to 17.7% for the nine months ended September 30, 2021 from 20.4% in the same period in 2020 due to the increase in revenue during the 2021 period. This increase in total selling and marketing expenses was primarily a result of the launch of multiple marketing programs, including our new augmented reality “Reel Label” series, multiple special release flavors, and additional digital marketing efforts such as the new Jones Soda phone application and an increase in paid social media, search engine optimization, influencer and email marketing efforts. We will continue to balance selling and marketing expenses with our working capital resources. For the nine months ended September 30, 2021 and 2020, non-cash expenses included in selling and marketing expenses (stock compensation and depreciation) were approximately $80,000 and $92,000, respectively.   General and Administrative Expenses   General and administrative expenses for the nine months ended September 30, 2021 were approximately $2.1 million, an increase of approximately $11,000, or 0.5%, compared to approximately $2.1million for the nine months ended September 30, 2020. General and administrative expenses as a percentage of revenue decreased to 18.1% in the nine months ended September 30, 2021 from 22.6% in the same period in 2020. We will continue to carefully manage general and administrative expenses with our working capital resources. For the nine months ended September 30, 2021 and 2020, non-cash expenses included in general and administrative expenses (stock compensation and depreciation) were approximately $97,000 and $83,000, respectively.   Interest Income   We earned approximately $3,000 of interest income for the nine months ended September 30, 2021, compared to $23,000 for the nine months ended September 30, 2020. This decrease was related to a significant decrease in interest rates for interest-bearing money market accounts.   Interest Expense   We incurred approximately $160,000 of interest expense for the nine months ended September 30, 2021, compared to approximately $116,000 for the nine months ended September 30, 2020. This increase was primarily related to the accrued interest associated with the Convertible Debenture entered into in July 2021.   Income Tax Expense   We incurred approximately $24,000 and $19,000 of income tax expense for the nine months ended September 30, 2021 and 2020, respectively, primarily related to the tax provision on income from our Canadian operations. We have not recorded any tax benefit for the loss in our U.S. operations as we have recorded a full valuation allowance on our U.S. net deferred tax assets. We expect to continue to record a full valuation allowance on our U.S. net deferred tax assets until we sustain an appropriate level of taxable income through improved U.S. operations. Our effective tax rate is based on recurring factors, including the forecasted mix of income before taxes in various jurisdictions, estimated permanent differences and the recording of a full valuation allowance on our U.S. net deferred tax assets.   20 Table of Contents   Other income (expense)   We incurred approximately $338,000 and $3,000 of other income during the nine months ended September 30, 2021 and 2020, respectively. This increase in other income is due to our recognition of gain on debt forgiveness related to the full forgiveness of our PPP Loan in the principal amount of $334,500 during the nine months ended September 30, 2021.   Net loss   Net loss for the nine months ended September 30, 2021 was approximately $469,000 compared to net loss of approximately $2.1 million for the nine months ended September 30, 2020. This decrease in loss was primarily due to the increase in gross profit, increase in revenue, and forgiveness of our PPP loan that occurred during the nine months ended September 30, 2021 compared to the nine months ended September 30, 2020.   Liquidity and Capital Resources   As of September 30, 2021, we had cash and cash-equivalents of approximately $5.9 million and working capital of approximately $7.3 million. Net cash used in operations during the nine months ended September 30, 2021 and 2020 totaled approximately $702,000 and $1.9 million, respectively.   During the nine months ended September 30, 2021 and 2020, we received $295,000 and $0, respectively, from the cash exercise of stock options. From time to time, we may receive additional cash through the exercise of stock options. However, we cannot predict the timing or amount of cash proceeds we may receive from the exercise, if at all, of any of the outstanding stock options or warrants.   We have experienced recurring losses from operations and negative cash flows from operating activities.  This situation creates uncertainties about our ability to execute our business plan, finance operations, and indicates substantial doubt about the Company’s ability to continue as a going concern. On July 14, 2021, we received net proceeds of $1.7 million in connection with the Convertible Debenture described below under “Recent Developments”. We believe that this recent financing will help alleviate the conditions which we believed initially indicated substantial doubt about our ability to continue as a going concern. However, we have experienced and continue to experience negative cash flows from operations, as well as an ongoing requirement for additional capital to support working capital needs. Therefore, even with the proceeds of this financing, we may require additional financing to support our working capital needs in the future. The amount of additional capital we may require, the timing of our capital needs and the availability of additional financing to fund those needs will depend on a number of factors, including the receipt of any proceeds from the planned Concurrent Offering (defined below) as well as from any other financing we complete in connection with the Arrangement (defined below), our strategic initiatives and operating plans, our ability to execute our plans to develop and market cannabis-infused beverages and edibles and the timing and costs of the development of this new product line, our estimates of the size of the markets for our potential cannabis products, the performance of our business and the market conditions for available debt or equity financing. Additionally, the amount of capital required will depend on our ability to meet our sales goals and otherwise successfully execute our operating plan.  We believe it is imperative that we meet these sales objectives in order to lessen our reliance on external financing in the future. We intend to continually monitor and adjust our operating plan as necessary to respond to developments in our business, our markets and the broader economy. In addition, the continuation of the COVID-19 pandemic and uncertain market conditions may limit our ability to access capital, may reduce demand for certain products, and may negatively impact our supply chain.   Although we believe various debt and equity financing alternatives will be available to us to support our working capital needs, financing arrangements on acceptable terms may not be available to us when needed. In addition, the terms of the Convertible Debenture restrict, among other things, the amount of additional debt we can incur, as well as the number of shares of common stock we may issue, without the consent of the debentureholder.  Moreover, any debt or equity financing alternatives may require significant cash payments for interest and other costs or could be highly dilutive to our existing shareholders. Any such financing alternatives may not provide us with sufficient funds to meet our long-term capital requirements. If necessary, we may explore strategic transactions in addition to the Arrangement, Concurrent Financing and any related financings that we consider to be in the best interest of our company and our shareholders, which may include, without limitation, public or private offerings of debt or equity securities, a rights offering, and other strategic alternatives; however, these options may not ultimately be available or feasible when needed.    As of the date of this Quarterly Report, as a result of our cash on hand as well as the issuance of the Convertible Debenture, we believe that our current cash and cash equivalents will be sufficient to meet the Company’s funding requirements for one year after these consolidated financial statements are issued.   Off-Balance Sheet Arrangements   We have no off-balance sheet arrangements.   Critical Accounting Policies   See the information concerning our critical accounting policies included under “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operation – Critical Accounting Policies” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2020, filed with the SEC on March 24, 2021. There have been no material changes in our critical accounting policies during the nine months ended September 30, 2021.   21 Table of Contents   Recent Developments   As previously disclosed in a Current Report on Form 8-K filed on October 22, 2021, on October 18, 2021, we entered into the Arrangement Agreement with Pinestar pursuant to which we agreed to acquire all of the issued and outstanding shares of Pinestar on the basis of one share of our common stock (each, a “Jones Share”) for each common share of Pinestar (each, a “Pinestar Share”) (after Pinestar completes a consolidation of the Pinestar Shares whereby 10.031 pre-consolidated Pinestar Shares are consolidated into one consolidated Pinestar Share (the “Consolidation”)) by way of a court approved plan of arrangement under the Business Corporations Act (British Columbia) (the “Arrangement”). Additionally, Pinestar currently has outstanding 16,800,000 existing common share purchase warrants (the “Pinestar Warrants”) and, as a result of the Consolidation, the exercise price of, and the number of Pinestar Shares issuable pursuant to the Pinestar Warrants shall be adjusted in accordance with their terms to account for the Consolidation, resulting in an aggregate of approximately 1,674,808 post-Consolidated Pinestar Warrants, subject to rounding, each exercisable for the purchase of one post-Consolidation Pinestar Share at a price of Cdn$0.06 per share. As part of the Arrangement, an aggregate of 700,000 post-Consolidation Pinestar Warrants will be transferred to us for no consideration (and subsequently cancelled), and the obligations in respect of each remaining post-Consolidated Pinestar Warrant will be assumed by us and each such remaining post-Consolidated Pinestar Warrant will become exercisable into one Jones Share at a price of Cdn$0.06 per share.   In connection with the Arrangement, Pinestar agreed to complete an offering expected to be for subscription receipts (“Subscription Receipts”) for minimum aggregate gross proceeds of US$8,000,000, at a price per Subscription Receipt equal to US$0.50 (the “Concurrent Offering”). The Arrangement Agreement provides that each Subscription Receipt will automatically convert into one Pinestar Share and one new common share purchase warrant of Pinestar, which will then be immediately exchanged for, or adjusted into, Jones Shares and share purchase special warrants of our company in accordance with a 1:1 exchange ratio as part of the Arrangement.   The Arrangement Agreement also provides that upon the closing of the Arrangement, our board of directors will consist of Jamie Colbourne, Mark Murray, Clive Sirkin, Paul Norman, Alex Spiro and an additional director to be determined by us.   The Arrangement is subject to a number of conditions being satisfied or waived by one or both of us and Pinestar at or prior to closing of the Arrangement, including approval of the Arrangement by Pinestar’s shareholders, completion of the Consolidation, the surrender of the 700,000 post-Consolidation Pinestar Warrants discussed above, and the receipt of all necessary regulatory and court approvals and the satisfaction of certain other closing conditions customary for a transaction of this nature, including completion of the Concurrent Offering, and the conditional approval of the listing of the Jones Shares on the Canadian Securities Exchange. The Arrangement Agreement also includes customary provisions, including non-solicitation, right-to-match and fiduciary out provisions, as well as certain representations, covenants and conditions that are customary for a transaction of this nature. A termination fee of US$200,000 may be payable by either party in the case of certain terminating events.   The issuance of the Jones Shares to the holders of Pinestar Shares (including Pinestar Shares to be received upon the exercise of Subscription Receipts) in the Arrangement are intended to be exempt from the registration requirements under the United States Securities Act of 1933, as amended (the “Securities Act”), pursuant to Section 3(a)(10) of the Securities Act.   As previously disclosed, our former independent registered public accounting firm, BDO USA, LLP, resigned as our independent registered public accounting firm effective as of September 9, 2021. On September 30, 2021, through and with the approval of our audit committee, we appointed Armanino LLP as our independent registered public accounting firm.   22 Table of Contents   ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK   Not applicable.