Item 7. Management’s Discussion and Analysis
ITEM
7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Overview
Founded
in 2005, Greenlane is the premier global platform for the development and distribution of premium cannabis accessories, vape
devices, and lifestyle products. In 2021, we completed several acquisitions along with a transformative merger with KushCo Holdings,
adding a significant industrial line of business to the Greenlane platform. These acquisitions strengthened our leading position as
a consumer ancillary products business and significantly expanded our customer network, bringing strategic relationships with
leading cannabis multi-state-operators (“MSOs”), cannabis single-state operators (“SSOs”), and Canadian
licensed-producers (“LPs”). Greenlane is a leading ancillary cannabis company, providing a wide array of consumer
ancillary products and industrial ancillary products to thousands of cannabis producers, processors, brands, and retailers
(“Cannabis Operators”), in addition to specialty retailers, smoke shops and head shops, convenience stores, and
consumers directly through our own proprietary web stores and large online marketplaces such as Amazon.
45
We
have been developing a world-class portfolio of our own proprietary brands (the “Greenlane Brands”) and carefully
curated third-party products that we believe will, over time, deliver higher margins and create long-term value for our customers
and shareholders. Our wholly-owned Greenlane Brands includes our recently launched more affordable product line – Groove,
innovative silicone pipes and accessories and premium ancillary product brand – Higher Standards. We also have category exclusive licenses for the premium Marley Natural branded products, as well as the
K.Haring Glass Collection.
Since the end of 2021, the Company has invested significantly in technology,
including its e-commerce platforms, internal ERP systems, and B2B capabilities. Our world-class product portfolio is offered to customers
through our proprietary, owned and operated e-commerce platforms which include Vapor.com, PuffItUp.com, HigherStandards.com, MarleyNaturalShop.com
and Wholesale.Greenlane.com. These platforms allow us to reach customers directly with helpful resources and a seamless purchasing experience.
We
merchandise vaporizers, packaging, and other ancillary products in the United States, Canada, Europe and Latin America. We distribute
products to retailers through wholesale operations and distribute products to consumers through our e-commerce platforms We operate
our own distribution centers in the United States, while also utilizing third-party logistics (“3PL”) locations in Canada.
We have made tremendous progress consolidating and streamlining our warehouse and distribution operations over the last two years.
We
manage our business in two different, but complementary, business segments. The first is the Consumer Goods segment, which focuses on
serving consumers across wholesale, retail, and e-commerce operations—offering both our Greenlane Brands as well as ancillary products
and accessories from select leading third-party brands, such as Storz and Bickel, Grenco Science, PAX, Arizer and more. The Consumer
Goods segment forms a central part of our growth strategy, especially as it relates to scaling our own portfolio of higher-margin proprietary
owned brands. In addition to our Consumer Goods segment, we have our Industrial Goods segment, which focuses on serving Cannabis Operators
by providing ancillary products essential to their daily operations and growth, such as packaging and vaporization solutions, including
our Greenlane Brand Pollen Gear. Refer to “Note 12— Segment Reporting” within Item 8 to this Annual Report on Form
10-K for additional information on our reportable segments.
Plan
to Accelerate Path to Profitability and Capitalize the Business
In
today’s economic landscape, particularly within the cannabis industry, achieving profitability and preserving
working capital are paramount. At Greenlane, we are intensely focused on making our
business profitable and well-capitalized for long-term sustainability. Our key initiatives include:
1. Technology
Enhancements: We remain fully committed to improving our technology, particularly our B2B and e-commerce
platforms, to provide a seamless shopping experience for our wholesale and retail customers.
2. Facility
Footprint Rationalization: In 2023, we optimized our facilities footprint by reducing warehouse and office space while increasing operational
efficiency and improving fulfillment practices. The full benefit of those efforts are expected to be realized in 2024.
3. Headcount
Reduction: We have significantly reduced our headcount and associated salary expenses, focusing on maintaining
a core group of key employees as we collectively right-size the business.
4. Cost
Structure Optimization: We continue to reduce our overall cost structure while improving margins. In April 2023, we formed two strategic
partnerships (described below in greater detail) to increase margins and significantly reduce working capital requirements in our Industrial
Goods segment. Similarly, our Consumer Goods segment restructured arrangements with several third-party brands in 2022 and 2023
to reduce our working capital needs.
5. Inventory
Management: In 2023, we implemented a new inventory management and lifecycle strategy
that is focused on a quarterly turn and a regular review of inventory to avoid future write-offs.
6. Sales Force Upgrade: We have upgraded and will continue to upgrade our
sales force from a solely account management centric team to a skilled and driven sales team to acquire new customers while maintaining
excellent service with our existing customers
7. Product Innovation: In 2023, we launched Groove, an innovative new product
line with a value-based price point and in 2024 we have begun to expand our product offering to further enhance our assortment available
to our customers.
8. Capital
Investment: We continue to seek opportunities for securing investment capital to leverage our platform, increase availability and
reduce stockouts of our high demand third-party brands, invest in marketing and sales, and improve our product
offerings.
Management
believes that these initiatives will significantly reduce costs, help accelerate the Company’s path to profitability, support business
growth, and allow the Company to reinvest capital into its highest demand and highest potential product lines.
During
2022 and 2023, the Company received capital from various sources permitting it to right-size the business and position the company for
growth. Such sources are described in greater detail in the Liquidity and Capital Resources Section of this report. During 2022, the
Company also monetized several non-core assets to provide necessary working capital including the sale and lease-back of its headquarters
building and the sale of its interest in the Vibes brand.
46
During 2023 and 2024, the Company also entered into certain arrangements to reduce working capital requirements and
improve its balance sheet.
In
April 2023, we successfully entered into two strategic partnerships which management believes will help significantly reduce our overall
cost structure, enhance our margins and further support our facilities consolidation initiatives while also servicing and providing solutions
to our customers. First, we entered into a strategic partnership (the “MJ Packaging Partnership”) with A&A Global Imports
d/b/a MarijuanaPackaging.com (“MJ Pack”), a leading provider of packaging solutions to the cannabis industry. As part of
the MJ Packaging Partnership, we will no longer purchase additional packaging inventory and MJ Pack will become our strategic partner
to continue providing and enhancing packaging solutions for our customers. As a result of the MJ Packaging Partnership, we are no longer
seeking a purchaser for our packaging division. Second, we entered into a strategic partnership with an affiliate of one of our existing
vape suppliers (“Vape Partner”) to service certain key customers with vaporizer goods and services (the “Vape Partnership”).
As part of the Vape Partnership, we will introduce our Vape Partner to certain key customers, assist with the promotion and the sale
of certain vaporizer goods and services, and help coordinate the logistics, storage and distribution of such vaporizer products. If our
Vape Partner and key customer(s) enter into a direct relationship, the customers would directly purchase vaporizer goods and services,
which we currently sell them, directly from our Vape Partner and we would no longer need to purchase such vape inventory on behalf of
such key customer(s). In exchange we would earn quarterly and annual commission payments from our strategic partners. While the strategic
partnerships may result in a decrease in top line revenue for these packaging and vape products, these partnerships combined with some
of our other restructuring initiatives should allow us to reduce our overall cost-structure and enhance our margins and convert millions
of dollars of existing inventory back into cash, thereby improving our balance sheet.
On May 6, 2024, the Company, Warehouse Goods and Synergy Imports LLC (“Synergy”) entered into an asset
purchase agreement, dated May 1, 2024 (the “Asset Purchase Agreement”) pursuant to which Synergy purchased all of the intellectual
property, a specified amount of inventory, and other assets related to the Eyce and DaVinci brands. In consideration for the acquisition,
all parties entered into a loan modification agreement, effective May 1, 2024 (the “Loan Modification Agreement”) and an amended
and restated secured promissory note, effective May 1, 2024 (the Amended and Restated Secured Promissory Note”), an amendment to
the original Eyce and Davinci Asset Purchase Agreements, a distribution agreement, the termination of a license granted by Eyce, and the
termination of certain consulting and employment agreements.
USPS
PACT Act Exemption
On
January 11, 2022, we announced via press release that the United States Postal Service (the “USPS”) had approved our application
for a business and regulatory exemption to the PACT Act (with respect to the business and regulatory exemption granted by the USPS, the
“PACT Act Exemption”), allowing us to ship vaporizers and accessories classified as electronic nicotine delivery systems
(“ENDS”) products to other compliant businesses. With this approval, over 97% of our total annual sales became eligible for
shipment by freight, USPS and other major parcel carriers. The PACT Act Exemption also enables us to partner with other businesses that
ship ENDS products and had their supply chains disrupted by PACT Act compliance.
On
June 24, 2022, we provided via press release an update on the progress of the PACT Act Exemption, following our successful implementation
of the controls, processes and systems required by the USPS in connection with the shipment of ENDS products. We expect the ability to
fulfill ENDS orders with the USPS to allow us to reduce shipping costs, decrease fulfillment times and enhance the overall customer experience
for approved wholesale customers.
Reverse
Stock Split
On
June 2, 2023, we filed a Certificate of Amendment to the A&R Charter with the SSSD, which effected a one-for-10 reverse stock split
(the “2023 Reverse Stock Split” and together with the 2022 Reverse Stock Split, the “Reverse Stock Splits”) of
our issued and outstanding shares of Common Stock at 5:01 PM Eastern Time on June 5, 2023. As a result of the 2023 Reverse Stock Split,
every 10 shares of common stock issued and outstanding were converted into one share of common stock. We paid cash in lieu of fractional
shares, and accordingly, no fractional shares were issued in connection with the 2023 Reverse Stock Split.
The
Reverse Stock Split did not change the par value of the Common Stock or the authorized number of shares of Common Stock. All outstanding
options, restricted stock awards, warrants and other securities entitling their holders to purchase or otherwise receive shares of our
Common Stock have been adjusted as a result of the Reverse Stock Split, as required by the terms of each security. The number of shares
available to be awarded under our Second Amended and Restated 2019 Equity Incentive Plan have also been appropriately adjusted. See “Note
10 — Compensation Plans” for more information.
47
All
share and per share amounts in this Annual Report on Form 10-K for the fiscal year ended December 31, 2023 have been retroactively adjusted
for all periods presented to give effect to the Reverse Stock Split.
Critical
Accounting Estimates
We
prepare our consolidated financial statements in conformity with accounting principles generally accepted in the United States of America
(“U.S. GAAP”). The preparation of these financial statements requires us to make estimates and assumptions that affect the
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements,
and the reported amounts of revenue and expenses during the reporting period. We evaluate our estimates and assumptions on an ongoing
basis. We base our estimates on historical experience, outside advice from parties believed to be experts in such matters, and on various
other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments
about the carrying value of assets and liabilities that are not readily apparent from other sources. Judgments and uncertainties affecting
the application of those policies may result in materially different amounts being reported under different conditions or using different
assumptions. See “Note 2—Summary of Significant Accounting Policies” of the Notes to Consolidated Financial Statements
included in Part II, Item 8 of this Form 10-K for a description the significant accounting policies and methods used in the preparation
of our consolidated financial statements.
Inventories
Inventories,
consisting of finished products, are primarily accounted for using the weighted-average method, and are valued at the lower of cost and
net realizable value. This valuation requires us to make judgments, based on currently available information, about the likely method
of disposition, such as through sales to customers or liquidations. Assumptions about the future disposition of inventory are inherently
uncertain and changes in our estimates and assumptions may cause us to realize material write-downs in the future.
Income
Taxes and TRA Liability
We
are a corporation subject to income taxes in the United States. Certain subsidiaries of the Operating Company are taxable separately
from us. Our proportional share of the Operating Company’s subsidiaries’ provisions are included in our consolidated financial
statements.
As
of December 31, 2022, we held all the outstanding Common Units in the Operating Company and are the sole member. As a result, in
2023, 100% of the Operating Company’s US and state income and expenses are now included in our US and state tax
returns.
Our
deferred income tax assets and liabilities are computed for differences between the tax basis and financial statement amounts that will
result in taxable or deductible amounts in the future. We compute deferred balances based on enacted tax laws and applicable rates for
the periods in which the differences are expected to affect taxable income. A valuation allowance is recognized for deferred tax assets
if it is more likely than not that some portion or all of the net deferred tax assets will not be realized. In making such a determination,
we consider all available positive and negative evidence, including future reversals of existing taxable temporary differences, projected
future taxable income, tax-planning strategies, and results of recent operations. If we determine we would be able to realize our deferred
tax assets for which a valuation allowance had been recorded, then we would adjust the deferred tax asset valuation allowance, which
would reduce our provision for income taxes.
We
evaluate the tax positions taken on income tax returns that remain open and positions expected to be taken on the current year tax returns
to identify uncertain tax positions. Unrecognized tax benefits on uncertain tax positions are recorded on the basis of a two-step process
in which (1) we determine whether it is more likely than not that the tax positions will be sustained on the basis of the technical merits
of the position and (2) for those tax positions that meet the more-likely-than-not recognition threshold, the largest amount of tax benefit
that is more than 50 percent likely to be realized is recognized. Interest and penalties related to unrecognized tax benefits are recorded
in income tax benefit. We have no uncertain tax positions that qualify for inclusion in our consolidated financial statements.
48
In
addition to tax expenses, we may incur expenses related to our operations and may be required to make payments under the Tax Receivable
Agreement (the “TRA”), which could be significant. Pursuant to the Greenlane Operating Agreement, Greenlane Holdings, LLC
will generally make pro rata tax distributions to its members in an amount sufficient to fund all or part of their tax obligations with
respect to the taxable income of Greenlane Holdings, LLC that is allocated to them and possibly in excess of such amount.
Legal
Contingencies
In
the ordinary course of business, we are involved in legal proceedings involving a variety of matters. Certain of these matters include
speculative claims for substantial or indeterminate amounts of damages. We evaluate the associated developments on a regular basis and
accrue a liability when we believe that it is both probable that a loss has been incurred and the amount can be reasonably estimated.
If we determine there is a reasonable possibility that we may incur a loss and the loss or range of loss can be estimated, we disclose
the possible loss in the accompanying notes to the consolidated financial statements to the extent material.
We
review the developments in our contingencies that could affect the amount of the provisions that have been previously recorded, and the
matters and related reasonably possible losses disclosed. We make adjustments to our provisions and changes to our disclosures accordingly
to reflect the impact of negotiations, settlements, rulings, advice of legal counsel, and updated information. Significant judgment is
required to determine both the probability of loss and the estimated amount of loss.
The
outcome of these matters is inherently uncertain. Therefore, if one or more legal proceedings were resolved against us for amounts in
excess of management’s expectations, our results of operations and financial condition, including in a particular reporting period
in which any such outcome becomes probable and estimable, could be materially adversely affected. See “Note 7—Commitments
and Contingencies” of the Notes to Consolidated Financial Statements included in Part II, Item 8 of this Form 10-K for additional
information regarding these contingencies.
Recent
Accounting Pronouncements
See
“Note 2—Summary of Significant Accounting Policies” of the Notes to Consolidated Financial Statements included in Part
II, Item 8 of this Form 10-K.
49
Results
of Operations
The
following table presents operating results for the years ended December 31, 2023 and 2022:
For the Year Ended December 31,
(in thousands)
% of Net sales
Change
2023
2022
2023
2022
$
%
Net sales
$ 65,373
$ 137,085
100.0 %
100.0 %
(71.6 )
(52.3 )%
Cost of sales
47,547
112,102
72.7 %
81.8 %
(64.6 )
(57.6 )%
Gross profit
17,826
24,983
27.3 %
22.3 %
(7.2 )
(28.6 )%
Operating expenses:
Salaries, benefits and payroll taxes
17,454
31,290
26.7 %
22.8 %
(13.8 )
(44.2 )%
General and administrative
24,213
41,000
37.0 %
29.9 %
(16.8 )
(40.9 )%
Goodwill and indefinite-lived intangibles impairment charge
—
71,360
— %
52.1 %
(71.4 )
(100.0 )%
Definite-lived intangibles impairment charge
—
50,694
— %
37.0 %
(50.7 )
(100.0 )%
PP&E impairment charge
—
7,336
— %
5.4 %
(7.3 )
(100.0 )%
Depreciation and amortization
2,243
7,405
3.4 %
5.4 %
(5.2 )
(69.7 )%
Total operating expenses
43,910
209,085
67.2 %
152.5 %
(165.2 )
(79.0 )%
Loss from operations
(26,084 )
(184,102 )
(39.9 )%
(134.3 )%
158.0
(85.8 )%
Other income(expense), net:
Interest expense
(5,450 )
(2,450 )
(8.3 )%
(1.8 )%
(3.0 )
122.4 %
Employee retention credits
—
4,854
— %
3.5 %
(4.9 )
(100.0 )%
Other expense, net
(791 )
(541 )
(1.2 )%
(0.4 )%
0.3
(46.3 )%
Total other (expense) income, net
(6,241 )
1,863
(9.5 )%
1.4 %
(8.1 )
(435.0 )%
Loss before income taxes
(32,325 )
(182,239 )
(49.4 )%
(132.9 )%
149.9
(82.3 )%
(Benefit from) provision for income taxes
—
(13 )
— %
— %
—
(100.0 )%
Net loss
(32,325 )
(182,226 )
(49.4 )%
(132.9 )%
149.9
(81.8 )%
Net (loss) income attributable to non-control interest
(150 )
(12,717 )
(0.2 )%
(9.3 )%
12.6
(98.8 )%
Net loss attributable to Greenlane Holdings, Inc.
$ (32,175 )
$ (169,509 )
(49.2 )%
(123.7 )%
137.3
(81.0 )%
Consolidated
Results of Operations
Net
Sales
For
the year ended December 31, 2023, total net sales were approximately $65.4 million, compared to approximately $137.1 million for the
year ended December 31, 2022, representing a decrease of $71.7 million, or 52.3%. The year-over-year decrease was a result of the Industrial
segment transitioning to a commission revenue model versus gross revenue previously recorded for the largest vaporizer product customers
and discontinuing the packaging products business. The Consumer segment sales decreased due to declining business globally, reduction
in sales staff and marketing spend and the company was out of stock for high demand inventory items due to capital restrictions to invest
in inventory purchases.
50
Cost
of Sales and Gross Margin
For
the year ended December 31, 2023, cost of sales decreased by $64.6 million, or 57.6%, as compared to the year ended December 31, 2022.
The decrease in cost of sales is aligned with the decrease in revenue of 52.3%.
Gross
margin increased by 5% to 27.3% for the year ended December 31, 2023, compared to gross margin of 22.3% for the same period in 2022.
The increase in gross margins is related to transitioning to a commission revenue model for the majority of the vaporizer sales with
100% margin versus gross revenue with lower margins. Also contributing to the increase in margin is the Company’s continued focus
on consumer in-house brands with higher margins and moving away from third-party brands with lower margins.
Salaries,
Benefits and Payroll Taxes
Salaries,
benefits and payroll taxes expenses decreased by approximately $13.8 million, or 44.2% , to $17.4 million for the year ended December
31, 2023, compared to $31.3 million for the same period in 2022. The decrease is related to a major restructuring effort by the company
to reduce headcount and cost to align with revenue.
General
and Administrative Expenses
General
and administrative expenses decreased by approximately $16.8 million, or 40.9 %, for the year ended December
31, 2023 , compared to the same period in 2022 . The
decrease is related to a major reduction in expenses across to align with revenue
Goodwill
and Indefinite-Lived Intangibles Impairment Charge
We
incurred a goodwill and indefinite-lived intangibles impairment charge of approximately $71.4 million and a definite-lived
intangibles impairment charge of approximately $50.7 million during the twelve months ended December 31, 2022, compared to no such
impairment charge for the comparable period in 2023. We incurred a impairment charge of approximately $7.3 million to fixed assets
related to the ERP system during the year ended December 31, 2022, compared to no such impairment charge fore the comparable year in
2023. This impairment charges were due to declining business and declining enterprise value.
Depreciation
and Amortization Expense
Depreciation
and amortization expense decreased $5.2 million ,
or 69.7% , for the year ended December 31, 2023 ,
compared to the same period in 2022 . The decrease is primarily related to the intangible
and fixed asset impairments recorded as of December 31, 2023, reducing amortization expense.
Other
Income (Expense), Net
Interest
expense.
Interest
expense increased approximately $3.0 million during the fiscal year 2023 versus fiscal year 2022. The increase is primarily related to
the exiting ABL facility which accelerated deferred interest expense as well as the promissory notes for the Eyce and DaVinci acquisition.
Other
expense, net.
Other
expense, net, increased by approximately $0.3 million for the year ended December 31, 2023 , for slight changes to non-recurring costs during the year ended December 31, 2023.
Segment
Operating Performance
Following
the completion of the KushCo merger in late August 2021, we reassessed our operating segments based on our new organizational structure.
Based on this assessment, we determined we had two operating segments as of December 31, 2021, which are the same as our reportable segments:
(1) Consumer Goods, which largely comprises Greenlane’s legacy operations across the United States, Canada, and Europe, and (2)
Industrial Goods, which largely comprises KushCo’s legacy operations. These changes in operating segments align with how we manage
our business as of the fourth quarter of 2023.
The
Consumer Goods segment focuses on serving consumers across wholesale, retail and e-commerce operations—through both our proprietary
brands, including Eyce, DaVinci, Marley Natural, Keith Haring, and Higher Standards, as well as lifestyle products and accessories from
leading brands, like Storz and Bickel, Grenco Science, and many more. The Consumer Goods segment forms a central part of our growth strategy,
especially as it relates to scaling our own portfolio of higher-margin proprietary owned brands.
51
The
Industrial Goods segment focuses on serving the premier cannabis brands, operators, and retailers through our wholesale operations by
providing ancillary products essential to their growth, such as customizable packaging and supply products, which includes our Greenlane
Brand Pollen Gear and vaporization solutions offering which includes CCELL branded products.
Our
“Chief Operations Decision Marker (“CODM”) allocates resources to and assesses the performance of our two operating segments based on the operating segments’ net sales
and gross profit. The following table sets forth information by reportable segment for the years ended December 31, 2023 and 2022:
% of Total Net sales
Change
2023
2022
2023
2022
$
%
Net sales:
Consumer Goods
$ 28,737
$ 48,134
43.9 %
35.1 %
$ (19,397 )
(40.3 )%
Industrial Goods
36,636
88,951
56.0 %
64.9 %
(52,315 )
(58.8 )%
Total net sales
$ 65,373
$ 137,085
% of Segment Net sales
Change
Cost of sales:
2023
2022
2023
2022
$
%
Consumer Goods
$ 18,754
$ 38,531
65.3 %
80.0 %
$ (19,777 )
(51.3 )%
Industrial Goods
28,793
73,571
78.6 %
82.7 %
(44,778 )
(60.9 )%
Total cost of sales
$ 47,547
$ 112,102
Gross profit:
Consumer Goods
$ 9,983
$ 9,603
34.7 %
20.0 %
$ 380
13.2 %
Industrial Goods
7,843
15,380
21.4 %
17.3 %
(7,537 )
(20.6 )%
Total gross profit
$ 17,826
$ 24,983
Consumer
Goods
For
the year ended December 31, 2023, our Consumer Goods operating segment reported net sales of approximately $28.7 million compared to
approximately $48.1 million for the same period in 2022 ,
representing a decrease of $19.4 million or 40.3%. The 2023 decline in the Consumer Goods segment is due to a major
restructuring effort by the Company during fiscal year 2023 to reduce sales and marketing cost to align with revenue, sale of the
Company’s minority interest in Vibes brand and a shift in strategy to focus on in-house brands that have a higher margin
profile and rationalized third-party brand offering generating top line revenue with lower margins.
For
the year ended December 31, 2023, cost of sales decreased by $19.8 million, or 51.3%, as compared to the same period in 2022 .
The decrease in cost of sales was primarily due to the 40.3% decrease in Consumer Goods net sales.
Gross
margin increased to approximately 34.7% for the year ended December 31, 2023, compared to gross margin of approximately
20.0% for the same period in 2022, as the Company has
shifted focus on margins versus overall topline revenues in an effort to move to a net positive operating cash flow.
Industrial
Goods
For
the year ended December 31, 2023, our Industrial Goods operating segment reported net sales of approximately $36.6 million compared to
approximately $89.0 million for the same period in 2022 ,
representing an decrease of $52.3 million or (58.8%). The year-over-year decrease was a result of the Industrial segment transitioning
to a commission revenue model versus gross revenue previously recorded for the largest vaporizer product customers and discontinuing
the packaging products business.
For
the year ended December 31, 2023, cost of sales decreased by $44.8 million, or 60.9%, as compared to the same period in 2022 .
The decrease is consistent with our overall decrease in revenues.
Gross
margin was approximately 21.4% for the year ended December 31, 2023, compared to gross margin of approximately 17.3% for the same period
in 2022 , representing
4.1% year over year increase.
52
Net
Sales by Geographic Regions
Year Ended December 31,
% of Net sales
Change
2023
2022
2023
2022
$
%
Net sales:
United States
$ 58,539
$ 126,333
89.5 %
92.2 %
$ (67,794 )
(53.7 )%
Canada
1,291
5,810
1.9 %
4.2 %
(4,519 )
(77.8 )%
Europe
5,072
4,942
7.8 %
3.6 %
130
2.6 %
Total net sales
$ 65,373
$ 137,085
100.0 %
100.0 %
$ (71,712 )
(52.3 )%
For
the year ended December 31, 2023, our United States net sales to customers in the United States were approximately $58.5 million, compared
to approximately $126.3 million for the same period in 2022 ,
representing a decrease of $67.8 million, or 53.7%. The year-over-year decrease was primarily due to an overall business decline in the
Industrial and Consumer Goods segments as described above.
For
the year ended December 31, 2023, our Canadian net sales were approximately $1.3 million, compared to approximately $5.8 million for
the same period in 2022 ,
representing a decrease of $4.5 million, or 77.8%. The year-over-year decrease was primarily due to an overall business decline in the
Industrial and Consumer Goods segments as described above.
For
the year ended December 31, 2023, our European net sales were approximately $5.1 million, compared to approximately $4.9 million for
the same period in 2022 ,
representing an increase of $0.11 million, or 2.6%.
Liquidity,
Capital Resources and Going Concern
Our
primary requirements for liquidity and capital are working capital, debt service related to recent acquisitions and general
corporate needs. Our primary sources of liquidity are our cash on hand and the cash flow that we generate from our operations, as
well as proceeds other equity issuances. As of December 31, 2023, we had approximately $0.5 million of cash, of which none
was restricted and $0.1 million was held in foreign bank accounts, and approximately $3.7 million of working capital, which is
calculated as total current assets minus total current liabilities, as compared to approximately $6.5 million of cash, of which $0.8
million was held in foreign bank accounts, and approximately $41.0 million of working capital as of December 31, 2022. The
repatriation of cash balances from our foreign subsidiaries could have adverse tax impacts or be subject to capital controls;
however, these balances are generally available to fund the ordinary business operations of our foreign subsidiaries without legal
or other restrictions.
We
believe that our cash on hand and the cash flow that we generate from our operations will not be sufficient to fund our working
capital and capital expenditure requirements, as well as our debt repayments and other liquidity requirements associated with our
existing operations, for the next 12 months. Based on our cash on hand and working capital at
December 31, 2023, we may have insufficient cash to fund planned operations into the third quarter of 2024. This is evident
from our continued efforts to raise capital and leverage external funding to fulfill our capital needs as highlighted below.
Our
primary requirements for liquidity and capital are working capital, debt service related to recent acquisitions and general corporate
needs. Our primary sources of liquidity are our cash on hand and the cash flow that we generate from our operations, as well as proceeds
from equity issuances, such as our June 2022, October 2022 and July 2023 Offerings, each as described and defined
below.
ATM
Program and Shelf Registration Statement
We
formerly used a shelf registration statement on Form S-3 (the “Shelf Registration Statement”) to conduct securities offerings.
In August 2021, we filed a prospectus supplement and established an “at-the-market” equity offering program (the “ATM
Program”) that provided for the sale of shares of our Class A common stock having an aggregate offering price of up to $50 million,
from time to time. H
Since
the launch of the ATM program in August 2021 and through December 31, 2022, we sold shares of our Class A common stock which generated
gross proceeds of approximately $12.7 million and we paid fees to the sales agent of approximately $0.4 million. Due to the untimely filing
of certain of our Quarterly and Annual Reports, we are unable to issue additional shares of Class A common stock pursuant to the ATM Program
or otherwise use the Shelf Registration Statement.
53
Common
Stock and Warrant Offerings
On
June 27, 2022, we entered into a securities purchase agreement with an accredited investor, pursuant to which we agreed to issue and
sell an aggregate of 58,500 shares of our Class A common stock, pre-funded warrants to purchase up to 49,500 shares of our Class A common
stock (the “June 2022 Pre-Funded Warrants”) and warrants to purchase up to 108,000 shares of our Class A common stock (the
“June 2022 Standard Warrants” and, together with the June 2022 Pre-Funded Warrants, the “June 2022 Warrants”),
in a registered direct offering (the “June 2022 Offering”). The June 2022 Offering generated gross proceeds of approximately
$5.4 million and net proceeds to the Company of approximately $5.0 million. All June 2022 Pre-Funded Warrants were exercised in July
2022, for de minimis net proceeds.
On
October 27, 2022, we entered into securities purchase agreements with certain investors, pursuant to which we agreed to issue and sell
an aggregate of 695,555 shares of our Class A common stock, pre-funded warrants to purchase up to 137,778 shares of our Class A Common
Stock (the “October 2022 Pre-Funded Warrants”) and warrants to purchase up to 1,666,667 shares of our Class A common stock
(the “October 2022 Standard Warrants”). The October 2022 units were offered pursuant to a Registration Statement on Form
S-1 (the “October 2022 Offering”). The October 2022 Offering generated gross proceeds of approximately $7.5 million and net
proceeds to the Company of approximately $6.8 million.
On
June 29, 2023, we entered into securities purchase agreements with certain investors, pursuant to which we agreed to issue and sell an
aggregate of 560,476 shares of our Class A common stock, pre-funded warrants to purchase up to 3,487,143 shares of our Class A Common
Stock (the “July 2023 Pre-Funded Warrants”) and warrants to purchase up to 8,095,238 shares of our Class A common stock (the
“July 2023 Standard Warrants”). The July 2023 units were offered pursuant to a Registration Statement on Form S-1 (the “July
2023 Offering”). The July 2023 Offering generated gross proceeds of approximately $4.3 million and net proceeds to the Company
of approximately $3.8 million and closed on July 3, 2023.
Asset-Based
Loan
On
August 9, 2022, we entered into an asset-based loan agreement dated as of August 8, 2022 (the “Loan Agreement”), which made
available to the Company a term loan of up to $15.0 million. On February 9, 2023, we entered into Amendment No. 2 to the Loan Agreement,
in which we agreed to, among other things, voluntarily prepay approximately $6.6 million (inclusive of early termination fees and expenses)
under the terms provided for under the Loan Agreement and the lenders under the Loan Agreement agreed to release $5.7 million in funds
held in a blocked account pursuant to the terms of the Loan Agreement.
On
August 7, 2023, we repaid the approximately $4.3 million in aggregate principal amount (the “Loan Repayment”) which remained
outstanding under the terms of the Loan Agreement. As a result of the Loan Repayment, the Company has been released from its obligations
under the Loan Agreement, in accordance with the terms of the Loan Agreement. See “Note 6 - Long Term Debt” for more information.
ERC
Sale
On
February 16, 2023, two of our wholly owned subsidiaries, Warehouse Goods LLC and KIM International LLC, entered into an agreement with
a third-party institutional investor pursuant to which the investor purchased, for approximately $4.85 million in cash, an economic participation
interest, at a discount, in our rights to payment from the United States Internal Revenue Service for certain periods with respect to
the employee retention credits filed by us under the Employee Retention Credit program.
Future
Receivables Financings
In July, August, October , and November
2023, the Company received an aggregate of approximately $3.9 million in cash pursuant to the terms of future receivables financings (collectively,
the “Future Receivables Financings”) entered into with two private lenders. See “Note 6 - Long Term Debt” for
more information.
54
Management
Initiatives
We
have completed several initiatives to optimize our working capital requirements. We launched Groove, a new, innovative Greenlane Brands
product line, and we also rationalized our third-party brands product offering, which enables us
to reduce inventory carrying costs and working capital requirements.
In
April 2023, we entered into two strategic. First, we entered into a strategic partnership (the “MJ Packaging Partnership”) with A&A Global Imports
d/b/a MarijuanaPackaging.com (“MJ Pack”), a provider of packaging solutions to the cannabis industry. Second, we entered into a strategic partnership with an affiliate of one of our existing
vape suppliers (“Vape Partner”) to service certain key customers with vaporizer goods and services (the “Vape Partnership”).
As part of the Vape Partnership, we will introduce our Vape Partner to certain key customers, assist with the promotion and the sale
of certain vaporizer goods and services, and help coordinate the logistics, storage and distribution of such vaporizer products. If our
Vape Partner and key customer(s) enter into a direct relationship, the customers would directly purchase vaporizer goods and services,
which we currently sell them, directly from our Vape Partner and we would no longer need to purchase such vape inventory on behalf of
such key customer(s). In exchange we would earn quarterly and annual commission payments from our strategic partners. While the strategic
partnerships may result in a decrease in top line revenue for these packaging and vape products, these partnerships combined with some
of our other restructuring initiatives should allow us to reduce our overall cost-structure and enhance our margins, thereby improving our balance sheet.
We
have successfully renegotiated supplier partnership terms and are continuing to improve working capital arrangements with suppliers.
We have made progress consolidating and streamlining our office, warehouse, and distribution operations footprint. We have reduced our
workforce by approximately 49% throughout fiscal year 2023 to reduce costs and align with our revenue projections.
We have incurred
net losses of $32.3 million and $182.2 million for the years ended December 31, 2023 and 2022, respectively. For the year ended December
31, 2023, cash used in operating activities was $ 1.8
million and cash used in operating activities for the year ended December 31, 2022 was $26.4 million. The recent macroeconomic
environment has caused weaker demand than contemplated under our business plan, resulting in a reduction in projected revenue and cash
flows for the twelve-month period included in the going concern evaluation.
As
a result of our losses and our projected cash needs, combined with our current liquidity level, substantial doubt exists about the Company’s
ability to continue as a going concern. The Company’s ability to continue as a going concern is contingent upon successful execution
of management’s intended plan over the next twelve months to improve the Company’s liquidity and profitability, which includes,
without limitation:
■
Further reducing operating costs expense by taking additional restructuring actions to align cost with revenue to achieve
profitability.
■
Increasing revenue by introducing new products and acquiring new customers.
■
Execute on strategic partnerships accretive to margins and operating cash
■
Seeking additional capital through the issuance of debt or equity securities.
Our
opinions concerning liquidity are based on currently available information. To the extent this information proves to be inaccurate, or
if circumstances change, future availability of trade credit or other sources of financing may be reduced and our liquidity could be
adversely affected. Our future capital requirements and the adequacy of available funds will depend on many factors, including those
described in the section titled “Risk Factors” in Item 1A of this Annual Report on Form 10-K for the year ended December
31, 2023 . Depending on the severity and direct impact of these factors on us, we may be unable
to secure additional financing to meet our operating requirements on terms favorable to us, or at all.
As
of December 31, 2023 ,
we did not have any off-balance sheet arrangements that are reasonably likely to have a material current or future effect on our financial
condition, results of operations, liquidity, capital expenditures, or capital resources.
55
Cash
Flows
The
following summary of cash flows for the periods indicated has been derived from our consolidated financial statements included in Part
II, Item 8 of this Form 10-K:
Year Ended December 31,
(in thousands)
2023
2022
Net cash provided by (used in) operating activities
$ (1,793 )
$ (26,426 )
Net cash provided by (used in) investing activities
30
12,025
Net cash (used in) provided by financing activities
(10,140 )
13,930
Net
Cash Used in Operating Activities
During
2023, net cash used in operating activities of approximately $1.8 million was a result of a net loss of $32.3 million offset by non-cash
adjustments to net loss of $6.5 million, including a $24.0 million increase in cash provided by working capital primarily driven by decreases
in our accrued expenses and accounts payable, and decreases in inventories offset by higher other current assets.
During
2022, net cash used in operating activities of approximately $26.4 million was a result of a net loss of $182.2 million offset by non-cash
adjustments to net loss of $140.6 million, including an impairment charge related to goodwill and indefinite-lived intangibles of $71.4
million, and a $15.2 million increase in cash provided by working capital primarily driven by decreases in our accrued expenses and accounts
payable, and decreases in inventories offset by higher other current assets..
Net
Cash Provided by Investing Activities
During
2023, net cash provided by investing activities of (i) approximately $0.1 million from $1.1 million of cash proceeds from the sale of
certain equity securities investments, offset by approximately $1.0 million of cash used for capital expenditures, including development
costs for our new enterprise resource planning system.
During
2022, net cash provided by investing activities of (i) approximately $12.0 million of cash proceeds from the sale of our assets held
for sale, (ii) approximately $4.6 million of cash proceeds from the disposition of our interests in VIBES, and (iii) approximately $0.6
million of cash proceeds from the sale of certain equity securities investments, offset by approximately $2.8 million of cash used for
capital expenditures, including development costs for our new enterprise resource planning system.
Net
Cash (Used in) Provided by Financing Activities
During
2023, net cash used in financing activities primarily consisted of (i) approximately $3.9 million of cash proceeds from the issuance
of Class A common stock related to our July 2023 Offering, (ii) approximately $3.9 million of cash proceeds from our future receivables
financing, (iii) $2.1 million of cash proceeds from a secured bridge loan, offset by (iv) approximately $0.3 million of cash used for
contingent consideration payments, (v) and approximately $2.1 million of cash used for repayments related to the Eyce and DaVinci promissory
notes, and (vi) the $15.0 million payoff of asset based lending loans.
During
2022, net cash provided by financing activities primarily consisted of (i) approximately $21.1 million of cash proceeds from the issuance
of Class A common stock related to our ATM Program, the June 2022 Offering and the October 2022 Offering, (2) approximately $14.6 million
of cash proceeds from our Asset-Based Loan, offset by debt issuance costs of $1.5 million, and (iii) approximately $0.9 million of cash
used for contingent consideration payments, (iv) and approximately $19.4 million of cash used for repayments related to the Eyce and
DaVinci promissory notes, the payoff of the Real Estate Note, and repayment of our bridge loan.
ITEM
7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Not
required.
56