6 unchanged sentences
of various factors, including those set forth under Part I, Item 1A, “Risk Factors” and in other parts of this Annual Report on
−Removed: A discussion of the year ended December 31, 2023 compared to the year ended December 31, 2022 has been
−Removed: reported previously in our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the SEC on
−Removed: February 29, 2024 , under the heading “Management’s Discussion and Analysis of Financial Condition and Results of
−Removed: Our mission is to help Americans get the healthcare they need at a price they can afford.
−Removed: To achieve this, we are
−Removed: building the leading consumer-focused digital healthcare platform in the United States.
−Removed: Copays have continued to trend
−Removed: upward in recent years and we believe as insurance providers continue to shift the cost burden more and more to
−Removed: consumers, consumers are now more than ever searching for sustainable affordable healthcare solutions which, in turn,
−Removed: strengthens our value proposition.
−Removed: We believe our financial results reflect the significant market demand for our offerings and
−Removed: the value that we provide to the broader healthcare ecosystem .
−Removed: We have seen rapid changes in the U.S.
−Removed: retail pharmacy landscape recently with Rite Aid 's store closures in addition to
−Removed: announcements of store closures and reduction of footprint from various other retail pharmacies, including Walgreens .
−Removed: Future store closures and reduction of footprint from retail pharmacies are expected to have an immediate adverse impact
−Removed: on our prescription volume and prescription transactions revenue.
−Removed: However, we believe this impact to be largely transient as
−Removed: we expect prescription volume to migrate to other in-network pharmacies in the near term.
−Removed: As an extension of the changing
−Removed: retail pharmacy landscape, we have seen and continue to expect heightened renegotiations between pharmacies and PBMs
−Removed: as a result of the pharmacies' increased focus on rationalizing their spending, which in turn has had and may have an impact
−Removed: on our prescription transactions revenue.
+Added: A discussion of the year ended December 31, 2024 compared to the year ended December 31, 2023 and other
+Added: information related to the year ended December 31, 2023 has been reported previously in our Annual Report on Form 10-K
+Added: for the year ended December 31, 2024 filed with the SEC on February 27, 2025, under the heading “Management’s
+Added: Discussion and Analysis of Financial Condition and Results of Operations.”
+Added: Our mission is to help Americans save time and money when filling their medications.
+Added: To achieve this, we are building
+Added: the leading consumer-focused digital healthcare platform in the United States.
+Added: For example, during 2025, we announced the
+Added: launch of our first condition-specific subscription program for erectile dysfunction and continued to expand to other
+Added: conditions including hair loss and weight loss.
+Added: Certain of these condition-specific subscription programs offer consumers a
+Added: single solution for comprehensive care by bundling the clinician visit, prescription (if deemed medically appropriate by the
+Added: treating healthcare provider), and related delivery for a single total subscription price.
+Added: During 2025, we also continued to
+Added: grow our consumer direct pricing and announced a collaboration with a pharmaceutical manufacturer to offer eligible
+Added: patients nationwide two of the most in-demand GLP-1 medications at a significantly lower cash price through our platform.
+Added: With respect to the healthcare landscape, change has become a constant with positive and negative impacts on our
+Added: For example, in July 2025, Congress passed a budget bill that cuts federal funding for Medicaid among other
+Added: health insurance programs, as well as tightens eligibility requirements and increases the frequency of Medicaid coverage
+Added: determinations.
+Added: Further, copays on prescription medication have continued to trend upward in recent years and we believe
+Added: as insurance providers and government programs continue to shift the cost burden more to consumers, including through
+Added: changes to ACA marketplace subsidies, consumers are now more than ever searching for sustainable and affordable
+Added: healthcare solutions which we believe strengthens our value proposition.
+Added: Separately, certain major drug producers and
+Added: manufacturers have negotiated or are in negotiations with the current Presidential administration to receive relief from the
+Added: potential imposition of a 100% tariff on any branded or patented pharmaceutical product produced outside of the United
+Added: As a result of these negotiations, certain manufacturers have announced their participation in a new government
+Added: sponsored direct-to-consumer platform called “TrumpRx.gov” ("TrumpRx"), which was launched in February 2026 and is
+Added: designed to offer consumers discounts on their products and some specialty brands.
+Added: GoodRx is a key integration partner for
+Added: pharma manufacturers offering discounted cash prices on TrumpRx at launch .
+Added: Any potential impact on our business,
+Added: offerings, or results of operations are unclear at this time but may be significant .
+Added: With the introduction of these federal
+Added: initiatives, including the renewed focus on Most-Favored-Nation pricing, the market is shifting decisively toward greater
+Added: transparency and direct-to-consumer access.
+Added: For us, this evolution is both an opportunity and a clear validation of our
+Added: Conversely, we have seen rapid changes in the U.S.
+Added: retail pharmacy landscape as well, with announcements of store
+Added: closures and reduction of footprint from various retail pharmacies, including Rite Aid and Walgreens.
+Added: In early May 2025, Rite
+Added: Aid announced its plan to pursue a sale of substantially all of its assets through a voluntary bankruptcy process.
+Added: Consequently, we saw several PBMs remove Rite Aid from their networks, causing immediate cessation in the associated
+Added: claims volume, as well as rapid store closures, which altogether adversely impacted our ability to recapture these claims in
+Added: the near term.
+Added: As an extension of the changing retail pharmacy landscape, we have seen and continue to expect heightened
+Added: renegotiations between pharmacies and PBMs, including changes in retailer reimbursement models, as a result of the
+Added: pharmacies' increased focus on rationalizing their spending.
+Added: Furthermore, in 2025, we saw a material volume reduction in
+Added: one of our integrated savings programs, which integrate our competitive discounts and pricing in a seamless experience at
+Added: the pharmacy counter for eligible plan members served by certain PBM partners.
+Added: Integrated savings programs are operated
+Added: through PBMs who decide how to implement and manage these programs.
+Added: These external factors have adversely impacted
+Added: our prescription transactions revenue, financial results, and Monthly Active Consumers that we expect will continue in the
+Added: near term with the combined total impact to prescription transactions revenue estimated to be $35.
+Added: 0 million to $40.0 million
+Added: While our prescription transactions offering remains foundational, given the evolving dynamics of prescription access
+Added: and pharmacy economics, including the growing relevance of self-pay and direct-to-consumer distribution models, we are
+Added: continuing to position our pharma direct offering as a key driver of growth.
+Added: As we increase investment in our pharma direct
+Added: as well as subscription offerings, we expect near-term impact on our prescription transactions unit economics and revenue
+Added: Accordingly, while this transition may impact near-term financial performance, we believe it enhances our long-term
+Added: growth prospect and ability to create sustainable value.
For the year ended December 31, 2025 as compared to the year ended December 31, 2024 :
• Revenue increased 1% to $796.9 million from $792.3 million ;
−Removed: • Adjusted Revenue increased 4% to $792.3 million from $760.3 million ;
−Removed: • Net income and net income margin were $16.4 million and 2.1% , respectively, compared to net loss and net
−Removed: loss margin of $8.9 million and 1.2% , respectively;
+Added: • Net income and net income margin were $30.4 million and 3.8% , respectively, compared to $16.4 million and
+Added: 2.1% , respectively;
• Adjusted EBITDA and Adjusted EBITDA Margin were $270.5 million and 33.9% , respectively, compared to
$260.2 million and 32.8% , respectively.
−Removed: Revenue, net income (loss) and net income (loss) margin are financial measures prepared in conformity with
−Removed: accounting principles generally accepted in the United States ("GAAP").
−Removed: Adjusted Revenue, Adjusted EBITDA and Adjusted
−Removed: EBITDA Margin are non-GAAP financial measures.
−Removed: For a reconciliation and presentation of Adjusted Revenue, Adjusted
−Removed: EBITDA and Adjusted EBITDA Margin to the most directly comparable GAAP financial measures, information about why we
−Removed: consider Adjusted Revenue, Adjusted EBITDA and Adjusted EBITDA Margin useful and a discussion of the material risks
−Removed: and limitations of these measures, please see “Key Financial and Operating Metrics—Non-GAAP Financial Measures"
−Removed: included within this Part II, Item 7 of this Annual Report on Form 10-K.
+Added: Revenue, net income , and net income margin are financial measures prepared in conformity with accounting principles
+Added: generally accepted in the United States ("GAAP").
+Added: Adjusted EBITDA and Adjusted EBITDA Margin are non-GAAP financial
+Added: For a reconciliation and presentation of Adjusted EBITDA and Adjusted EBITDA Margin to the most directly
+Added: comparable GAAP financial measures, information about why we consider Adjusted EBITDA and Adjusted EBITDA Margin
+Added: useful and a discussion of the material risks and limitations of these measures, please see “Key Financial and Operating
+Added: Metrics – Non-GAAP Financial Measures" included within this Part II, Item 7 of this Annual Report on Form 10-K.
We typically experience stronger consumer demand during the first and fourth quarters of each year, which coincide
3 unchanged sentences
since more claims are likely to be routed through GoodRx while plan members are in the deductible phase of their health
−Removed: We may also experience stronger demand for our pharma manufacturer solutions offering during the fourth quarter of
−Removed: each year, which coincides with pharma manufacturers' annual budgetary spending patterns.
−Removed: In addition, this seasonality
−Removed: may impact revenue and sales and marketing expense.
−Removed: PBM-pharmacy issues, including changes in the retail landscape, as
−Removed: well as macroeconomic events such as the COVID-19 pandemic may have masked some of these trends in recent periods
−Removed: and may continue to impact these trends in the future.
−Removed: Recent Development
−Removed: On January 13, 2025, we acquired substantially all of the assets and assembled workforce of the prescription savings
−Removed: business of Vivid Clear Rx, Inc.
−Removed: for $30.0 million in cash.
−Removed: See Note 19 in the notes to our audited consolidated financial
−Removed: statements included elsewhere in this Annual Report on Form 10-K.
+Added: We may also experience stronger demand for our GoodRx Pharma Direct (formerly pharma manufacturer solutions
+Added: and referred to hereafter as "pharma direct" ) offering during the fourth quarter of each year, which coincides with pharma
+Added: manufacturers' annual budgetary spending patterns.
+Added: In addition, this seasonality may impact revenue and sales and
+Added: marketing expense.
+Added: PBM-pharmacy issues, including changes in the retail landscape, as well as macroeconomic events
+Added: may have masked some of these trends in recent periods and may continue to impact these trends in the future.
Key Financial and Operating Metrics
−Removed: We use Monthly Active Consumers, subscription plans, Adjusted Revenue, Adjusted EBITDA and Adjusted EBITDA
−Removed: Margin to assess our performance, make strategic and offering decisions and build our financial projections.
−Removed: The number of
−Removed: Monthly Active Consumers and subscription plans are key indicators of the scale of our consumer base and a gauge for our
−Removed: marketing and engagement efforts.
−Removed: We believe these operating metrics reflect our scale, growth and engagement with
−Removed: We exited the fourth quarter of 2024 with over 7 million prescription-related consumers that used GoodRx across our
−Removed: prescription transactions and subscription offerings.
−Removed: Our prescription-related consumers represent the sum of Monthly Active
−Removed: Consumers for the three months ended December 31, 2024 and subscribers to our subscription plans as of December 31,
+Added: We use Monthly Active Consumers, subscription plans, Adjusted EBITDA, and Adjusted EBITDA Margin to assess our
+Added: performance, make strategic and offering decisions and build our financial projections.
+Added: The number of Monthly Active
+Added: Consumers and subscription plans are key indicators of the scale of our consumer base and a gauge for our marketing and
+Added: engagement efforts.
+Added: We believe these operating metrics reflect our scale, growth and engagement with consumers.
+Added: business continues to evolve, we are reassessing the Monthly Active Consumers metric as a primary indicator of
+Added: performance to ensure it aligns with how we measure growth and profitability.
Monthly Active Consumers
+Added: The factors described in the "Overview" section have adversely impacted our Monthly Active Consumers beginning in
+Added: the second quarter of 2025.
Three Months Ended
4 unchanged sentences
Subscription Plans
−Removed: Subscription plans have been impacted by a sequential decline in our subscription plans for Kroger Savings as a result
−Removed: of reduced marketing spend in relation to that offering, which sunset in July 2024.
+Added: Subscription plans through the second quarter of 2024 included subscription plans for Kroger Savings, which sunset in
(in thousands)
3 unchanged sentences
Non-GAAP Financial Measures
−Removed: Adjusted Revenue, Adjusted EBITDA and Adjusted EBITDA Margin are key measures we use to assess our financial
−Removed: performance and are also used for internal planning and forecasting purposes.
−Removed: We believe Adjusted Revenue, Adjusted
−Removed: EBITDA and Adjusted EBITDA Margin are helpful to investors, analysts and other interested parties because they can assist
−Removed: in providing a more consistent and comparable overview of our operations across our historical financial periods.
−Removed: these measures are frequently used by analysts, investors and other interested parties to evaluate and assess performance.
−Removed: We define Adjusted Revenue for a particular period as revenue excluding client contract termination costs associated
−Removed: with restructuring related activities.
−Removed: We exclude these costs from revenue because we believe they are not indicative of past
−Removed: or future underlying performance of the business.
+Added: Adjusted EBITDA and Adjusted EBITDA Margin are key measures we use to assess our financial performance and are
+Added: also used for internal planning and forecasting purposes.
+Added: We believe Adjusted EBITDA and Adjusted EBITDA Margin are
+Added: helpful to investors, analysts and other interested parties because they can assist in providing a more consistent and
+Added: comparable overview of our operations across our historical financial periods.
+Added: In addition, these measures are frequently
+Added: used by analysts, investors and other interested parties to evaluate and assess performance.
We define Adjusted EBITDA for a particular period as net income or loss before interest, taxes, depreciation and
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payroll tax expense related to stock-based compensation, loss on extinguishment of debt, financing related expenses, loss
−Removed: on operating lease assets, restructuring related expenses, legal settlement expenses , gain on sale of business and other
+Added: on operating lease asset s , restructuring related expenses, legal settlement expenses , gain on sale of business and other
income or expense, net.
−Removed: These excluded items are either non-cash charges or such that we believe do not represent our
−Removed: underlying core operating performance and that their exclusion provides investors with a better understanding of the factors
−Removed: and trends affecting our business .
−Removed: Adjusted EBITDA Margin represents Adjusted EBITDA as a percentage of Adjusted
−Removed: Adjusted Revenue, Adjusted EBITDA and Adjusted EBITDA Margin are non-GAAP financial measures and are
−Removed: presented for supplemental informational purposes only and should not be considered as alternatives or substitutes to
−Removed: financial information presented in accordance with GAAP.
−Removed: These measures have certain limitations in that they do not
−Removed: include the impact of certain costs that are reflected in our consolidated statements of operations that are necessary to run
−Removed: our business.
−Removed: Other companies, including other companies in our industry, may not use these measures or may calculate
−Removed: these measures differently than as presented in this Annual Report on Form 10-K, limiting their usefulness as comparative
−Removed: The following table presents a reconciliation of net income (loss) and revenue, the most directly comparable financial
−Removed: measures calculated in accordance with GAAP, to Adjusted EBITDA and Adjusted Revenue, respectively, and presents net
−Removed: income (loss) margin, the most directly comparable financial measure calculated in accordance with GAAP, with Adjusted
−Removed: EBITDA Margin:
+Added: These excluded items are either non-cash charges or such that we believe they do not represent
+Added: our underlying core operating performance and that their exclusion provides investors with a better understanding of the
+Added: factors and trends affecting our business.
+Added: Adjusted EBITDA Margin represents Adjusted EBITDA as a percentage of
+Added: Adjusted Revenue.
+Added: A djusted Revenue is a non-GAAP financial measure defined as revenue excluding client contract
+Added: termination costs associated with restructuring related activities.
+Added: We exclude these costs from revenue because we believe
+Added: they are not indicative of past or future underlying performance of the business.
+Added: For 2025 and 2024, revenue equaled
+Added: Adjusted Revenue.
+Added: Adjusted EBITDA and Adjusted EBITDA Margin are non-GAAP financial measures and are presented for supplemental
+Added: informational purposes only and should not be considered as alternatives or substitutes to financial information presented in
+Added: accordance with GAAP.
+Added: These measures have certain limitations in that they do not include the impact of certain costs that
+Added: are reflected in our consolidated statements of operations that are necessary to run our business.
+Added: Other companies,
+Added: including other companies in our industry, may not use these measures or may calculate these measures differently than as
+Added: presented in this Annual Report on Form 10-K, limiting their usefulness as comparative measures.
+Added: The following table presents a reconciliation of net income , the most directly comparable financial measure calculated in
+Added: accordance with GAAP, to Adjusted EBITDA, and presents net income margin, the most directly comparable financial
+Added: measure calculated in accordance with GAAP, with Adjusted EBITDA Margin:
Year Ended December 31,
(dollars in thousands)
−Removed: Net income (loss)
Adjusted to exclude the following:
1 unchanged sentence
Interest expense
−Removed: Income tax expense (benefit)
+Added: Income tax expense
Depreciation and amortization
−Removed: Other expense
+Added: Other (income) expense
Loss on extinguishment of debt
5 unchanged sentences
Payroll tax expense related to stock-based compensation
−Removed: Loss on operating lease assets (5)
+Added: Loss on operating lease asset (5)
Adjusted EBITDA
−Removed: Adjusted to exclude the following:
−Removed: Client contract termination costs
−Removed: Adjusted Revenue
−Removed: Net income (loss) margin
+Added: Net income margin
Adjusted EBITDA Margin
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fees, legal, consulting, and other expenditures, and as applicable, severance costs and retention bonuses to
−Removed: employees related to acquisitions and change in fair value of contingent consideration.
−Removed: From time to time,
−Removed: acquisition related expenses may also include similar transaction related costs for business dispositions.
+Added: employees related to acquisitions.
+Added: From time to time, acquisition related expenses may also include similar
+Added: transaction related costs for business dispositions.
(3) Restructuring related expenses include costs for various workforce optimization and organizational changes to
better align with our strategic goals and future scale including employee severance and other personnel related
−Removed: costs, contract termination costs, and losses from the disposal of certain technology and certain capitalized
−Removed: (4) Legal settlement expenses consist of periodic settlement costs for significant and unusual litigation matters.
−Removed: (5) Loss on operating lease assets include losses incurred relating to the abandonment or sublease of certain leased
−Removed: office spaces.
+Added: costs, and as applicable, contract termination costs and losses from the disposal of certain technology and
+Added: capitalized software.
+Added: (4) Legal settlement expenses consist of periodic settlement costs for significant or unusual litigation matters.
+Added: (5) Loss on operating lease asset represents losses incurred from time to time relating to the impairment or
+Added: abandonment of leased office space.
Components of our Results of Operations
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Our revenue is primarily derived from prescription transactions revenue that is generated when pharmacies fill
−Removed: prescriptions for consumers, and from other revenue streams such as pharma manufacturer solutions, our subscription
−Removed: offerings, and our telehealth services.
−Removed: We consider PBMs, pharmacies, pharma manufacturers and consumers of our
+Added: prescriptions for consumers, and from other revenue streams such as pharma direct, our subscription offerings, and our
+Added: telehealth services.
+Added: We consider PBMs, pharmacies, pharma manufacturers, healthcare providers, and consumers of our
subscription and telehealth services, for which we have direct contractual agreements, to be our primary customers.
−Removed: expect pharma manufacturer solutions to continue to grow as a percentage of total revenue in the near to medium term as
−Removed: we continue to scale and expand available services, capabilities and platforms of our pharma manufacturer solutions
−Removed: All of our revenue has been generated in the United States .
−Removed: Prior to December 2023, we provided consumer incentives principally in the form of discounts to a limited number of
−Removed: consumers on a limited number of prescription drugs for a limited time ("limited marketing promotions").
−Removed: Consumer discounts
−Removed: on prescription drugs with partner pharmacies as our customers were recognized as a reduction of prescription transactions
−Removed: For consumer discounts on prescription drugs with PBMs as our customers, we evaluate whether such discounts
−Removed: represent payments to a customer, which are recognized as a reduction of prescription transactions revenue if no distinct
−Removed: benefit is received, or whether the discounts relate to limited marketing promotions, which are recognized as sales and
−Removed: marketing expenses.
−Removed: We consider various factors including whether the discounts are made available for a limited time on a
−Removed: limited number of prescription drugs, consumer eligibility requirements, whether discounts are targeted towards consumer
−Removed: transactions with specific partner pharmacies or PBMs, and whether there is involvement or reasonable expectations of our
−Removed: customers with regards to the discounts.
−Removed: In December 2023, we implemented a change in some aspects of our consumer
−Removed: incentives program whereby the incentives are no longer limited marketing promotions and we believe our customers can
−Removed: now reasonably expect to benefit from these incentives .
−Removed: As a result, all consumer discounts subsequent to this change were
−Removed: and are expected to continue to be recognized as a reduction of prescription transactions revenue.
+Added: our revenue has been generated in the United States .
Results of Operations
3 unchanged sentences
Subscription revenue
−Removed: Pharma manufacturer solutions revenue
+Added: Pharma direct revenue
Other revenue
9 unchanged sentences
Total costs and operating expenses
−Removed: Operating income (loss)
+Added: Operating income
Other expense, net:
−Removed: Other expense
+Added: Other income (expense)
Loss on extinguishment of debt
2 unchanged sentences
Total other expense, net
−Removed: Income (loss) before income taxes
−Removed: Income tax (expense) benefit
−Removed: Net income (loss)
−Removed: Prescription transactions revenue increased $26.8 million , or 5% , year-over-year, primarily as a result of a 7% increase
−Removed: in the number of our average Monthly Active Consumers from organic growth, including expansion of our integrated savings
−Removed: program, which integrates our discounts and pricing in a seamless experience over the pharmacy counter for eligible plan
−Removed: members served by certain PBM partners .
+Added: Income before income taxes
+Added: Income tax expense
+Added: Prescription transactions revenue decreased $33.5 million , or 6% , year-over-year, primarily as a result of a 14%
+Added: decrease in Monthly Active Consumers due to the broader changes in the retail pharmacy landscape, including store
+Added: closures, and volume reduction in one of our integrated savings programs as discussed above, partially offset principally by
+Added: improved unit economics related to contracting with certain of our customers and partners and favorable changes in sales
+Added: Revenue contribution from our 2025 acquisitions was approximately 1% of prescription transactions revenue.
Subscription revenue decreased $2.8 million , or 3% , year-over year, primarily driven by a decrease in the number of
−Removed: subscription plans due to the sunset of Kroger Savings resulting in 684 thousand subscription plans as of December 31,
−Removed: 2024 compared to 884 thousand as of December 31, 2023 .
−Removed: Kroger Savings contributed $9.0 million of subscription revenue
−Removed: in 2023 and $1.1 million in 2024 .
−Removed: Given the subscription fee is higher for Gold relative to Kroger Savings, the sunset of
−Removed: Kroger Savings resulted in a higher year-over-year decline in subscription plans relative to subscription revenue.
−Removed: Pharma manufacturer solutions revenue increased $22.2 million , or 26% , year-over year, driven by organic growth as
−Removed: we continued to expand our market penetration with pharma manufacturers and other customers.
−Removed: The prior year included a
−Removed: $10.0 million contract termination payment to a pharma manufacturer solutions client in connection with our restructuring
−Removed: activities, which was recognized as a reduction of revenue.
−Removed: vitaCare Pres cription Services, Inc., ("vitaCare"), a solution
−Removed: impacted by the restructuring, contribut ed ($2.2) milli on of net revenue in 2023 (which is net of the $10.0 million contract
−Removed: termination payment described above) compared to nil in 2024 .
−Removed: We expect pharma manufacturer solutions to continue to
−Removed: grow as a percentage of total revenue in the near to medium term as we continue to scale and expand available services,
−Removed: capabilities and platforms of our pharma manufacturer solutions offering.
+Added: subscription plans with 674 thousand subscription plans as of December 31, 2025 compared to 684 thousand as of
+Added: December 31, 2024 .
+Added: Pharma direct revenue increased $44.1 million , or 41% , year-over year, driven by organic growth as we continued to
+Added: expand our market penetration with pharma manufacturers and other customers.
+Added: We expect pharma direct revenue to
+Added: continue to grow as a percentage of total revenue in the near to medium term as we continue to scale and expand available
+Added: services, capabilities and platforms of our pharma direct offering.
Costs and Operating Expenses
3 unchanged sentences
Our cost of revenue as a percentage of revenue may vary based on the change in mix of our various offerings.
−Removed: Cost of revenue decreased $18.7 million , or 28% , year-over-year, primarily driven by a $17.0 million decrease i n
−Removed: outsourced and in-house personnel and other costs related to consumer support and a $5.9 million decrease in allocated
−Removed: overhead due to lower average headcount, principally as a result of the restructuring of our pharma manufacturer solutions
−Removed: offering in 2023.
−Removed: The impact from these drivers was partially offset by a $3.8 million incr ease in processing fees due to
−Removed: growth in our prescription transactions revenue.
+Added: Cost of revenue increased $9.4 million , or 19% , year-over-year, primarily driven by an increase in processing fees .
Product development and technology
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support and develop our various products.
−Removed: We capitalize c ertain qualified costs related to the development of internal-use
+Added: We capitalize certain qualified costs related to the development of internal-use
software, which may cause product development and technology expenses to vary from period to period.
1 unchanged sentence
$8.4 million decrease in payroll and related costs largely due to higher capitalization of such costs related to the
−Removed: development of internal-use software and a $8.0 million loss recognized in 2023 on the disposal of certain capitalized
−Removed: software that were not yet ready for their intended use, principally as a result of the restructuring of our pharma
−Removed: manufacturer solutions offering.
−Removed: The impact from these drivers was partially offset by a $4.3 million increase in third-party
−Removed: services and contractors associated with product development and allocated overhead.
+Added: development of internal-use software , partially offset principally by an increase in third-party services and contractors
+Added: associated with non-capitalizable product development activities.
Sales and marketing
4 unchanged sentences
in consumer acquisition, which is largely variable, as market and business conditions change.
−Removed: Sales and marketing expenses increased $25.8 million , or 8% , year-over-year primarily driven by a $21.8 million
−Removed: increase in payroll and related costs, principally due to higher average headcount and higher stock-based compensation
−Removed: expense , due to a reversal in 2023 of previously recognized stock-based compensation expense as certai n performance
−Removed: milestones were no longer probable of being met in addition to changes in our employee composition.
−Removed: The year-over-year
−Removed: change was also driven by a $12.6 million increase in advertising expenses, $11.0 million increa se in third- party marketing
−Removed: expenses, and a $5.0 million increase in restructuring related costs .
−Removed: The impact from these drivers was partially offset by a
−Removed: $27.1 million decrease in promotional expenses substantially in the form of consumer discounts.
−Removed: Beginning in December
−Removed: 2023, consumer discounts have been recognized as a reduction of revenue as a result of a change in some aspects of our
−Removed: consumer incentives program as described above.
+Added: Sales and marketing expenses decreased $35.6 million , or 10% , year-over-year primarily driven by a $13.2 million
+Added: decrease in stock-based compensation expense largely as a result of changes in our employee composition, $12.4 million
+Added: decrease in third-party marketing expenses, and an $8.1 million decrease in advertising expenses.
General and administrative
7 unchanged sentences
General and administrative expenses decreased $3.9 million , or 3% , year-over-year, primarily driven by a $7.5 million
−Removed: decrease in stock-based compensation expense related to awards granted to our Co-Founders in 2020 and a $3.0 million
−Removed: decrease in professional fees.
−Removed: The impact from these drivers was partially offset by a net $12.9 million increase in an
−Removed: estimated loss with respect to ongoing class action litigations.
+Added: decrease in estimated legal settlement expense with respect to an ongoing class action litigation , partially offset principally
+Added: by an increase in professional fees .
+Added: We recognized a $4.4 million impairment loss related to a leased office space in 2025
+Added: which was entirely offset by a $4.4 million decrease in stock-based compensation expense related to awards granted to our
+Added: Co-Founders in 2020 that fully vested by the end of 2024.
Depreciation and amortization
1 unchanged sentence
assets, and capitalized software balances and estimates of useful lives.
−Removed: Depreciation and amortization expenses decreased $38.1 million , or 35% , year-over-year, primarily driven by $46.7
−Removed: million of amortization recognized in 2023 related to certain intangible assets, which had been accelerated in connection
−Removed: with the restructuring of our pharma manufacturer solutions offering.
−Removed: The impact from this driver was partially offset by higher
+Added: Depreciation and amortization expenses increased $15.7 million , or 23% , year-over-year, primarily driven by higher
amortization related to capitalized software due to higher capitalization costs for platform improvements and the introduction
2 unchanged sentences
We recognized other expense of $2.7 million in 2024 related to third-party transaction costs as a result of our debt
−Removed: refinance in July 2024.
−Removed: For additional information, see Note 12 in the notes to our audited consolidated financial statement
−Removed: appearing elsewhere in this Annual Report on Form 10-K.
−Removed: We recognized other expense of $4.0 million in 2023 related to an
−Removed: impairment loss on one of our minority equity interest investments.
+Added: refinancing in July 2024.
Loss on Extinguishment of Debt
We recognized a loss on extinguishment of debt of $2.1 million in 2024 related to the write-off of a portion of existing
−Removed: unamortized debt issuance costs and discounts as a result of our debt refinance in July 2024.
−Removed: For additional information, see
−Removed: Note 12 in the notes to our audited consolidated financial statements included elsewhere in this Annual Report on Form 10-
+Added: unamortized debt issuance costs and discounts as a result of our debt refinancing in July 2024.
Interest Income
−Removed: Interest income decreased by $8.9 million , or 28% , year-over-year, primarily due to lower average balance of cash
+Added: Interest income decreased $12.3 million , or 53% , year-over-year, primarily due to lower average balance of cash
equivalents held in U.S.
−Removed: treasury securities money market funds.
+Added: treasury securities money market funds and lower interest rates .
Interest Expense
−Removed: Interest expense decreased by $3.8 million , or 7% , year-over-year, primarily due to lower average debt balances ,
−Removed: partially offset by higher interest rates.
−Removed: In 2024, we had an income tax expense of $15.1 million compared to an income tax benefit of $46.7 million in 2023 and
−Removed: an effective income tax rate of 47.9% and 84.0% , respectively.
−Removed: The year-over-year change in our income taxes was primarily
−Removed: due to the tax benefit recognized in 2023 from the release of our valuation allowance against our beginning of the year net
−Removed: deferred tax assets in excess of tax amortizable goodwill.
−Removed: This was partially offset by a decrease in excess tax effects from
−Removed: equity awards, tax effects from nondeductible officers' compensation and an increase in U.S.
−Removed: federal research and
−Removed: development tax credits.
−Removed: For information regarding our valuation allowance analysis, see Part II, Item 7, "Management’s
−Removed: Discussion and Analysis of Financial Condition and Results of Operations—Critical Accounting Policies and Estimates—
−Removed: Income Taxes—Valuation of Deferred Tax Assets" and Note 11 in the notes to our audited consolidated financial statements
−Removed: included elsewhere in this Annual Report on Form 10-K.
+Added: Interest expense decreased $10.3 million , or 19% , year-over-year, primarily due to lower average debt balances and
+Added: lower interest rates .
+Added: For the years ended December 31, 2025 and 2024, we had an income tax expense of $26.1 million and $15.1 million ,
+Added: respectively, and an effective income tax rate of 46.2% and 47.9% , respectively.
+Added: The year-over-year change in income tax
+Added: expense was primarily due to higher income before income taxes a nd lower 2025 tax benefits due to the timing of expiration
+Added: of statute of limitation of unrecognized tax benefits.
Liquidity and Capital Resources
1 unchanged sentence
issuances, and borrowings under our long-term debt arrangements.
−Removed: Our principal sources of liquidity are our cash and cash
−Removed: equivalents and borrowings available under our $100.0 million secured revolving credit facility, of which $12.0 million will
−Removed: mature on July 11, 2025 and $88.0 million on April 10, 2029 .
−Removed: As of December 31, 2024 , we had cash and cash equivalents
−Removed: of $448.3 million and $91.7 million available under our revolving credit facility.
−Removed: For additional information regarding our
−Removed: revolving credit facility and our term loan, see Note 12 to our audited consolidated financial statements included elsewhere
−Removed: in this Annual Report on Form 10-K.
+Added: As of December 31, 2025 , our principal sources of
+Added: liquidity are our cash and cash equivalents and borrowings available under our $88.0 million secured revolving credit facility
+Added: that matures on April 10, 2029 .
+Added: As of December 31, 2025 , we had cash and cash equivalents of $261.8 million and $80.2
+Added: million available under our revolving credit facility.
+Added: For additional information regarding our revolving credit facility and our
+Added: term loan, see Note 12 to our audited consolidated financial statements included elsewhere in this Annual Report on Form
Our primary short-term and long-term requirements for liquidity and capital are to finance working capital including our
19 unchanged sentences
In particular, the current economic uncertainty, including rising inflation,
−Removed: and socio-political events, has resulted in, and may continue to result in, significant disruption of global financial markets,
−Removed: including rising interest rates, reducing our ability to access capital.
−Removed: If we are unable to raise additional funds when or on the
−Removed: terms desired, our business, financial condition and results of operations could be adversely affected.
+Added: new or increased tariffs, and socio-political events, has resulted in, and may continue to result in, significant disruption of
+Added: global financial markets, including rising interest rates, which could reduce our ability to access capital.
+Added: If we are unable to
+Added: raise additional funds when needed or on the terms desired, our business, financial condition, and results of operations
+Added: could be adversely affected.
Holding Company Status
22 unchanged sentences
Net cash provided by operating activities
−Removed: Net cash provided by operating activities consists of net income (loss) adjusted for certain non-cash items and changes
−Removed: in assets and liabilities.
−Removed: The $45.6 million year-over-year increase in net cash provided by operations was due to an increase
−Removed: in earnings after adjusting for non-cash adjustments and a decrease of $24.0 million in cash outflow from changes in
−Removed: operating assets and liabilities.
−Removed: The changes in operating assets and liabilities were primarily driven by the timing of income
−Removed: tax payments and refunds, as well as by the timing of payments of accounts payable and collections of accounts receivable.
+Added: Net cash provided by operating activities consists of net income adjusted for certain non-cash items and changes in
+Added: assets and liabilities.
+Added: The $16.0 million year-over-year decrease in net cash provided by operations was due to an increase
+Added: of $58.5 million in cash outflow from changes in operating assets and liabilities, partially offset by an increase in earnings
+Added: after adjusting for non-cash adjustments.
+Added: The changes in operating assets and liabilities were primarily driven by the timing
+Added: of payments of accounts payable and prescription reimbursement liabilities, collections of accounts receivable and
+Added: prescription reimbursement assets, and the timing of income tax payments and refunds.
Net cash used in investing activities
1 unchanged sentence
expenditures, and may also include cash used for acquisitions and investments that we may make from time to time.
−Removed: $14.6 million increase in net cash used in investing activities was primarily driven by a $14.4 million increase in capitalization
−Removed: of certain qualified costs related to the development of internal-use software.
+Added: $49.6 million increase in net cash used in investing activities was primarily driven by cash paid for business acquisitions in
Net cash used in financing activities
Net cash used in financing activities primarily consists of payments related to our debt arrangements, repurchases of
−Removed: our Class A common stock, and net share settlement of equity awards, partially offset by debt borrowings, and proceeds
−Removed: from exercise of stock options as well as our employee stock purchase plan.
−Removed: The $170.1 million year-over-year increase in
−Removed: net cash used in financing activities was primarily driven by an increase of $161.7 million of net repayments on our term loan
−Removed: as a result of our debt refinance in July 2024 and a $54.9 million increase in payments for repurchases of our Class A
−Removed: common stock.
−Removed: The impact from these drivers was partially offset by a $35.7 million decrease in employee taxes paid related
−Removed: to net share settlement of equity awards and a $13.1 million increase in proceeds from exercise of stock options.
+Added: our Class A common stock, and net share settlement of equity awards, partially offset by debt borrowings and proceeds from
+Added: exercise of stock options.
+Added: The $103.0 million year-over-year decrease in net cash used in financing activities was primarily
+Added: driven by a decrease of $162.0 million in net repayments on our term loan as a result of our debt refinance in July 2024 and
+Added: a $15.3 million decrease in employee taxes paid related to net share settlement of equity awards.
+Added: The impact from these
+Added: drivers was partially offset by a $57.5 million increase in payments for repurchases of our Class A common stock and a
+Added: $19.0 million decrease in proceeds from exercise of stock options.
Recent Accounting Pronouncements
See Note 2 to our audited consolidated financial statements included elsewhere in this Annual Report on Form 10-K for
−Removed: further information on certain accounting standards adopted in 2024 and recent accounting announcements that have not
−Removed: yet been required to be implemented and may be applicable to our future operations.
+Added: further information on an accounting standard adopted in 2025 and recent accounting announcements that have not yet
+Added: been required to be implemented and may be applicable to our future operations.
Critical Accounting Policies and Estimates
27 unchanged sentences
in this Annual Report on Form 10-K.
−Removed: Business Combinations
−Removed: We recognize tangible and intangible assets acquired and liabilities assumed in a business combination at fair value at
−Removed: the acquisition date in accordance with Accounting Standards Codification 805, Business Combinations .
−Removed: consideration over the fair value of assets acquired and liabilities assumed is recognized as goodwill.
−Removed: consideration arising from a business combination, if any, is included as part of purchase consideration and recognized at
−Removed: fair value as of the acquisition date.
−Removed: Contingent consideration arrangements are remeasured to fair value at each reporting
−Removed: period subsequent to the acquisition date until the contingency is resolved.
−Removed: The valuations of intangible assets and contingent consideration use different valuation methods depending on the
−Removed: asset acquired and underlying nature of the contingency and may include significant estimates and judgments.
−Removed: During 2022, we acquired vitaCare Prescription Services, Inc.
−Removed: ("vitaCare") and our critical accounting estimates at the
−Removed: date of acquisition related to assumptions used in the valuation of developed technology and customer relationships
−Removed: intangible assets and the contingent consideration receivable.
−Removed: The fair values of the developed technology and customer relationships were estimated using a discounted cash flow
−Removed: method and the fair value of the contingent consideration receivable at the acquisition date was based on the present value
−Removed: of the expected future annual minimum guaranteed payments in excess of the estimated fair value of the pharmacy services
−Removed: expected to be provided to the seller.
−Removed: These methods included various assumptions and estimates including revenue and margin forecasts, our ability to
−Removed: renew contracts in a competitive bidding process and the necessary resources and investments to support these contracts,
−Removed: the seller' s ab ility to continue to order such services given the seller's liquidity position, and discount rates.
−Removed: rates reflected the perceived risk of each forecast, which required significant judgment.
−Removed: A change in the estimated risk of the
−Removed: cash flows would have changed the discount rates applied, which in turn could have significantly affected the valuation of
−Removed: our acquired developed technology, customer relationships intangible assets, and the contingent consideration receivable.
−Removed: The contingency associated with the vitaCare contingent consideration receivable was resolved during 2022 which
−Removed: reduced its fair value to nil.
−Removed: There were no business acquisitions during 2023 or 2024.
−Removed: Income Taxes—Valuation of Deferred Tax Assets
−Removed: Deferred tax assets represent amounts available to reduce income taxes payable on taxable income in future years.
−Removed: Such assets arise because of temporary differences between the financial reporting and tax basis of assets and liabilities, as
−Removed: well as from net operating losses and tax credits.
−Removed: We evaluate the recoverability of deferred tax assets by assessing all
−Removed: available evidence, both positive and negative, to determine whether, based on the weight of that evidence, a valuation
−Removed: allowance for deferred tax assets is needed.
−Removed: A valuation allowance is established if it is more likely than not that all or a
−Removed: portion of deferred tax assets will not be realized.
−Removed: The determination of whether a valuation allowance should be
−Removed: established, as well as the amount of such allowance, requires significant judgment and estimates, including estimates of
−Removed: future earnings.
−Removed: Accordingly, the valuation of our net deferred tax assets is a critical accounting estimate.
−Removed: In evaluating the realizability of our net deferred tax assets, we perform an assessment each reporting period of both
−Removed: positive and negative evidence.
−Removed: As of December 31, 2022, we maintained a full valuation allowance against our net deferred
−Removed: tax assets in excess of amortizable goodwill as the objectively verifiable negative evidence outweighed the positive
−Removed: We determined it was more likely than not that our deferred tax assets would not be realized.
−Removed: determination changed, as the objectively verifiable positive evidence outweighed the negative evidence.
−Removed: Positive evidence
−Removed: reviewed included sustained tax profitability (pre-tax earnings or losses adjusted for permanent book to tax differences),
−Removed: which was objective and verifiable, and anticipated future earnings.
−Removed: The sustained trend of tax profitability realized began in
−Removed: 2022 and has continued through the end of 2023.
−Removed: A dditional positive evidence reviewed included (i) stock options granted
−Removed: that will expire 10 years from the date of grant if unexercised;
−Removed: and (ii) an indefinite carryforward period for certain deferred
−Removed: Although we still have a significant number of outstanding stock options granted prior to our IPO available to be
−Removed: exercised in future tax periods, which may generate incremental excess tax benefits if they are exercised, the degree of
−Removed: excess tax benefits that will be realized in the future will depend on many factors outside of our control, including the closing
−Removed: prices of our Class A common stock in the future and stock option exercises being initiated by employees.
−Removed: Further, we have
−Removed: granted additional equity awards to our employees since our IPO at various closing prices of our Class A common stock
−Removed: which when vested or exercised, could offset, partially offset or supplement the incremental excess tax benefits to be
−Removed: realized from the exercise of stock options granted prior to our IPO in future tax periods.
−Removed: The positive evidence described
−Removed: above continued to hold through the end of 2024.
−Removed: We apply judgment to consider the relative impact of negative and positive evidence and the weight given to negative
−Removed: and positive evidence is commensurate with the extent to which such evidence can be objectively verified.
−Removed: evaluation of all available positive and negative evidence, and by placing greater weight on the sustained tax profitability
−Removed: achieved since 2022, which was objectively verifiable, and anticipated future earnings, we believed that a valuation
−Removed: allowance against the majority of our net deferred tax assets was no longer required and released $54.6 million of our
−Removed: valuation allowance as an income tax benefit during 2023.
−Removed: As of December 31, 2024 and 2023, we continued to believe that
−Removed: our net deferred taxes with the exception of certain standalone tax filings' net deferred tax assets would be realized.
−Removed: judgment regarding the need for a valuation allowance may reasonably change in future reporting periods due to many
−Removed: factors, including changes in the level of tax profitability that we achieve, changes in tax laws or regulations, and price
−Removed: fluctuations of our Class A common stock and its related future tax effects from our outstanding equity awards.
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.