−Removed: GoDaddy is a global leader serving a large market of entrepreneurs, developing and delivering easy-to-use solutions as a one-stop shop provider, alongside personalized guidance.
+Added: GoDaddy is a global leader serving a large market of entrepreneurs, developing and delivering easy-to-use solutions as a one-stop shop provider, backed by proactive, informed and personalized guidance.
We serve small businesses, individuals, organizations, developers, designers and domain investors.
1 unchanged sentence
Our mission is to empower entrepreneurs everywhere, making opportunity more inclusive for all.
−Removed: We are passionate about our mission and honored that entrepreneurs trust their ideas with us.
+Added: We are passionate about our mission and honored that entrepreneurs trust us with their ideas.
Our 20.4 million customers are passionate and determined to transform their ideas into something meaningful.
−Removed: Our ability to evolve and build products to meet our customers' needs uniquely positions us to help our customers navigate their journey as small business owners.
−Removed: Our customers' journeys tend to be non-linear and each phase can be iterative in nature.
−Removed: We design our solutions to help across all aspects of our customers’ businesses and to assist them in improving and growing across what we call the "Entrepreneur's Wheel." The Entrepreneur's Wheel represents our customers' needs within three key focuses areas:
+Added: Our ability to evolve and build solutions and tools to handle our customers' fundamental jobs to be done uniquely positions us to help them navigate their individual journeys.
+Added: Each customer's journey is unique and they tend to be non-linear and iterative in nature.
+Added: We design our solutions and tools to help our customers across all aspects of their businesses and to assist them in growing across what we call the "Entrepreneur's Wheel." The Entrepreneur's Wheel represents our customers' needs within three main focus areas:
Identity, Presence and Commerce.
Our customers often start with the most intimate of brand considerations, their Identity, which includes their company name, domain name, logo and email address.
−Removed: The domain name continues to be an important initial step for customers as they start and grow their business.
−Removed: We provide products to support their brand through our domain services that blend seamlessly into their connected social identities and online presence.
−Removed: In addition, with the help of GoDaddy Airo ® (Airo), entrepreneurs can more easily establish their identity through AI-powered domain name searches and logo creation.
−Removed: We also help our customers manage and grow their Presence while connecting with their customers through our expanded service offerings and access to relevant third-party products and platforms.
−Removed: We offer a suite of Presence-based solutions, most of which are enhanced by Airo, including website building and hosting, marketplace syndication, social media, search engine visibility, security, business products and email and other services.
−Removed: Finally, we have built a suite of Commerce solutions that enable our customers to sell directly online, in-person and across multiple channels, such as marketplaces and social platforms, and to integrate dynamic information everywhere they engage with current and potential customers.
−Removed: These solutions include GoDaddy Payments, point-of-sale systems that unify transaction management for both in-person and online sales, and an inventory and order dashboard for easier management of our customers' businesses.
−Removed: At GoDaddy, we believe our customers should have both great technology and great support at every point on the Entrepreneur's Wheel.
−Removed: With AI-powered experiences such as Airo and customer centric assistance such as our GoDaddy Guides, we can provide intelligent, proactive experiences within our GoDaddy solutions.
−Removed: For example, Airo can help small businesses build and grow with domain searches, logo and image creation, website and social media posts, ad design and email marketing campaigns.
−Removed: In addition, we help set our customers up for success with personalized guidance from our GoDaddy Guides via phone and digital experiences, thousands of daily conversations and our gathering of valuable feedback to enable us to continually evolve our products and solutions and respond to our customers' changing needs.
+Added: Choosing a domain name is often an important initial step for customers as they start and grow their business.
+Added: We provide the solutions they need to support the establishment of their brand with our domain services and our suite of AI-powered tools including GoDaddy Airo ® (Airo), which can assist with searching for the perfect domain name, generating a unique logo, building a customized website, establishing a domain-specific email and more.
+Added: Our Identity solutions blend seamlessly into our Presence-based solutions to help our customers manage and grow their Presence online and offline.
+Added: Our suite of Presence-based solutions, enhanced by Airo, enables our customers to market their products and services, connect with their own customers and syndicate their business across relevant third-party products and platforms.
+Added: Our Presence solutions and tools include website building and hosting, social media, search engine visibility, security and other services.
+Added: Finally, our suite of Commerce solutions enables our customers to sell directly online, in-person and across multiple channels, such as marketplaces and social platforms, and to integrate dynamic information everywhere they engage with current and potential customers.
+Added: These solutions include GoDaddy Payments, point-of-sale (POS) systems, Tap to Pay on Mobile, GoDaddy Capital, Instant Payout and inventory and order dashboards for easier business management for our customers and their businesses.
+Added: We believe our customers should have trusted technology and great support at every point of their journey on the Entrepreneur's Wheel.
+Added: With customer centric assistance through our GoDaddy Guides and AI-powered experiences, and our agentic tools and solutions on the Airo platform, we can provide intelligent, proactive and personalized guidance for our customers.
+Added: We help set our customers up for success with personalized guidance from our GoDaddy Guides via phone and digital experiences, thousands of daily conversations and our gathering of valuable feedback to enable us to continually evolve our products and solutions and respond to our customers' changing needs.
+Added: In addition, we are transforming our AI-powered solutions into agentic tools and solutions on our Airo platform.
+Added: Our AI-powered agents are designed to handle our customers' fundamental jobs to be done such as domain searches and naming, logo creation and website building.
+Added: These agents are built to deliver tailored support based on each customer's unique business needs, as they learn to anticipate next steps across multiple jobs to proactively guide our customers through each interaction.
Our people and unique culture have been integral to our success.
−Removed: We live by the same principles that enable our customers' ideas to survive and thrive, including owning outcomes, building value, joining forces, working courageously and living passionately.
−Removed: We take pride in delivering successful outcomes based on data-driven decisions, which we believe is a key factor driving our financial performance.
+Added: We live by the same principles that enable our customers' ideas to survive and thrive, including owning outcomes, building value, fusing forces, working courageously and living passionately.
+Added: We take pride in delivering successful outcomes based on a culture of experimentation and data-driven decisions, which we believe help us drive our financial performance.
+Added: We are also transforming the way we work.
+Added: Our employees are identifying and deploying internal uses of AI to solidify gains in velocity and efficiency.
+Added: From experimentation to Care, engineering and corporate functions, we are evolving beyond the value of generative AI and shifting focus on improvements driven by agents so that we can focus on our customers' jobs to be done.
+Added: At GoDaddy, we are focused on supporting the evolution of the open internet, including the emerging concept of an agentic open internet , in which software and AI-enabled agents may assist individuals and businesses in completing tasks online.
+Added: For more than 30 years, the open internet has enabled entrepreneurs to establish an online presence and grow their businesses, and GoDaddy has served as a foundational partner by providing domain names, digital identity and related infrastructure.
+Added: In addition, as the internet continues to evolve with the rapid and developing use of AI-enabled agents, we believe the same foundational elements and infrastructures that have historically supported participation on the open internet, such as identity, naming and trust, could become increasingly important in an agentic open internet.
+Added: For example, we expect infrastructure to be required to ensure that AI-powered agents can discover one another, validate identities and establish trust across domains allowing these agents to collaborate and complete end-to-end tasks with speed and precision.
+Added: In response to these developments, we launched Agent Name Service (ANS), an open architecture built on industry standards to serve as a trust layer for AI-powered agents.
+Added: ANS is in production with registered agents operational since the end of 2025.
+Added: Developers can register agents through GoDaddy's public API, and the public can confirm and verify agent registrations through our ANS Transparency Log, which is globally accessible.
+Added: ANS is intended to extend GoDaddy's role in supporting the open internet, and over time may present opportunities to offer additional services and partnerships related to agent identity and management.
Our Customers and Solutions
−Removed: GoDaddy is built to serve the needs of customers by providing easy-to-use products on an integrated technology platform wrapped with personalized guidance.
+Added: GoDaddy is built to serve the needs of customers by providing easy-to-use products on an integrated technology platform wrapped with proactive, informed and personalized guidance.
Our Customers
4 unchanged sentences
Our largest customer population, Independents, consists mostly of microbusinesses and non-commercial endeavors.
−Removed: Microbusiness owners have an entrepreneurial spirit, strong work ethic and, above all, passion for their ideas, yet their specific needs vary depending on the type of their idea and the phase of their journey.
−Removed: Independents range from individuals who have an initial business idea and those thinking about starting a business, to established ventures that need help attracting customers, growing their sales, processing payments, managing their online presence or expanding their operations.
+Added: Microbusiness owners have an entrepreneurial spirit, strong work ethic and, above all, passion for their ideas, yet their specific needs vary depending on their business and the phase of their journey.
+Added: Independents range from individuals who have an initial business idea to established ventures that need help attracting customers, growing their sales, processing payments, managing their online presence or expanding their operations.
Most Independents have fewer than five employees, and most self-identify as having little to no technology or design skills.
−Removed: These customers need our help to create a unique and secure identity, especially with the more technical aspects of their online presence.
+Added: These customers need our help to create a unique and secure identity and to build and grow their businesses with a branded website, social media and marketing content, commerce solutions to assist with payment processing and other productivity solutions, including email.
Although our customers have differing degrees of resources and technical capabilities, they all share a desire to find tools to help them bring their ideas to life, enhance connections with their audience, sell their products and services and provide a seamless experience for both existing and new customers.
Our second largest customer population, WebPros, are website designers and developers who build websites on behalf of businesses and noncommercial organizations.
−Removed: We estimate that half of all global website builds occur through a third party, such as our WebPros, on a do-it-for-you basis.
WebPros are often freelancers, moonlighters or teams within website design agencies that often have website design as one of multiple streams of income.
−Removed: WebPros generally have more technical acumen and look for tools that provide greater amounts of flexibility, such as the WordPress content management system (CMS).
+Added: WebPros generally have more technical acumen and look for tools that provide greater flexibility, such as the WordPress content management system (CMS).
Although WebPros have a need for technical depth and flexibility, they also benefit from our simplicity and guidance as tools to increase their throughput and maximize the use of their time.
−Removed: We help our WebPros customers in a number of ways beyond our product suite and services, including providing tools to help them save time, make money and exceed client expectations.
−Removed: These client management applications aim to make it easier for WebPros to manage their clients' websites at any host, or on GoDaddy products such as Managed WordPress.
−Removed: Our solutions are built to assist WebPros in more easily managing their overall business with capabilities such as client billing, administrative access and shopping features, making it easier for them to buy and manage multiple products for their clients, as well as make use of enhanced technical support and discounts for reselling GoDaddy products.
−Removed: We support a variety of third-party control panels and content management tools favored by WebPros including cPanel, Plesk, Drupal, Joomla and more.
+Added: We offer these customers client management applications that aim to make it easier for them to manage their clients' websites on GoDaddy products such as Managed WordPress, or on another host.
+Added: Our solutions are built to assist WebPros in managing their overall business with capabilities such as client billing, administrative access and shopping features, making it easier for them to buy and manage multiple products for their clients, as well as make use of enhanced technical support and discounts for reselling GoDaddy products.
+Added: In addition, we support a variety of third-party control panels and content management tools favored by WebPros including cPanel, Plesk, Drupal, Joomla and more.
Our third largest customer population is Domain Investors.
−Removed: Domain Investors are individuals or organizations who manage a portfolio of registered domains for the purpose of selling via secondary markets.
−Removed: These investors bring a unique and valuable resource to our business in the form of liquidity and the ability to help our other populations (Independents and WebPros) successfully find a domain name they prefer.
+Added: Domain Investors are individuals or organizations who typically manage a portfolio of registered domains for the purpose of selling such domains in secondary markets.
+Added: These investors bring a unique and valuable resource to our business in the form of liquidity and the ability to help our other customer populations (Independents and WebPros) successfully find a domain name that fits their business and their needs.
We also serve Domain Registrars, Third Party Registrars and Corporate Domain Portfolio owners.
2 unchanged sentences
Third Party Registrars are served through GoDaddy Registry which provides wholesale generic top-level domains (gTLDs) and country-code top-level domains (ccTLDs) for registrars to sell to the end customer.
−Removed: These top-level domains (TLDs) provide alternatives to the .com domain that more closely represent the names of our customers' ideas, businesses and brands.
+Added: These top-level domains (TLDs) provide alternatives to the .com domain that may more closely represent the names of our customers' ideas, businesses and brands.
For registry operators, we provide a fully managed registry platform, including managing the full registry technology and operating stack at scale, with approximately 170 TLDs, including some of the largest brands in the world.
−Removed: We also serve corporate domain portfolio owners, which are organizations that maintain and manage a large portfolio of domain names, including general and international domains.
+Added: We also serve corporate domain portfolio owners, organizations that maintain and manage a large portfolio of domain names, including general and international domains.
These customers are looking for the most powerful, secure and intuitive technology to streamline their processes, unparalleled industry experience and expertise to navigate the complexities of managing a corporate portfolio, and a focused and dedicated team that can provide committed support with the highest levels of security, service and domain management.
Our Solutions and Experiences
−Removed: We designed and developed an extensive set of easy-to-use technology solutions and seamless experiences to enable our customers' journeys along the Entrepreneur's Wheel across multiple platforms and online marketplaces.
−Removed: We understand that no matter what our customers' needs are, or what stage of their idea they are focusing on, our customers want a "one-stop-shop" solution.
−Removed: We offer our customers products and services to meet them at every stage of their journey.
−Removed: Our domain name registration products enable us to engage customers at a common starting place for establishing an exclusive, uniquely branded identity and are often an on-ramp for our other products.
−Removed: Domains are a part of our Core Platform business, and we believe our Applications and Commerce products are a natural adjacency to our domain registration products.
−Removed: Applications and Commerce products, including our proprietary website building and commerce products as well as our productivity solutions, significantly improve our value proposition to customers, thereby improving our financial performance, growth opportunities and customer retention.
−Removed: In addition, we have built customer experiences that provide our solutions in a seamless one-stop-shop environment.
−Removed: Airo helps small businesses establish an online presence and grow through AI-powered tools that assist customers with domain searches, logo and image creation, website and social media posts, ad design and email marketing campaigns.
−Removed: And, our GoDaddy Guides are readily available and provide care to customers who have different levels of technical sophistication.
+Added: We designed and developed an extensive set of easy-to-use technology solutions and seamless experiences to enable our customers' journeys along the Entrepreneur's Wheel and across multiple platforms and online marketplaces.
+Added: We understand that no matter what our customers' needs are, or what stage of their business they are focusing on, they want solutions in a one-stop shop that meets them at every stage of their journey.
We manage and report our business in the following two segments:
−Removed: • Applications and Commerce (A&C) , which primarily consists of sales of products containing proprietary software, notably our website building products, as well as our proprietary commerce solutions and third-party email and productivity solutions and sales of certain products when they are included in bundled offerings of our proprietary software products.
+Added: • Applications and Commerce (A&C) , which primarily consists of sales of products containing our proprietary software, notably our website building products, our proprietary commerce solutions and third-party email and productivity solutions, as well as sales of certain products when they are included in bundled offerings of our proprietary software products.
• Core Platform (Core) , which primarily consists of sales of domain registrations and renewals, aftermarket domain sales, domain protection, website hosting products and website security products when not included in bundled offerings of our proprietary software products as well as sales of products not containing a software component.
1 unchanged sentence
Bringing an idea to life online, establishing and maintaining a presence and continuing to grow requires the right tools and products.
−Removed: Website building solutions, e-commerce tools, digital marketing capabilities and other GoDaddy solutions are designed to help our customers start, grow and scale their presence and ultimately their businesses.
−Removed: Our customers come to
−Removed: GoDaddy to build a professional website, attract customers, sell their products and services and accept payments online and in person by engaging with our easy-to-use tools, managed in one place.
+Added: Website building solutions, e-commerce tools, digital marketing capabilities, email and other productivity solutions within the A&C segment are designed to help our customers start, grow and scale their presence and their businesses.
+Added: Our customers come to GoDaddy to build a professional website, attract customers, sell their products and services and accept payments online and in-person by engaging with our easy-to-use tools, managed in one place.
+Added: During the years ended December
+Added: 31, 2025, 2024 and 2023, we derived approximately 38%, 36% and 34% of our total revenue, respectively, from sales of our A&C products.
Applications Products
2 unchanged sentences
Websites + Marketing is an easy-to-use, do-it-yourself, mobile-optimized online tool that enables our customers to build effective websites and e-commerce enabled online stores with minimal technical skill.
−Removed: We offer a variety of plans, with pricing dependent on business and marketing features.
−Removed: With each of these plans, customers gain access to industry-targeted professional design templates, which can be further customized using our editor by adding intent-driven sections, photos, videos or text.
−Removed: Our design templates cover a wide range of categories with professionally written content for small businesses, organizations, families, weddings and other ideas.
−Removed: We design our websites and tools to work seamlessly on mobile devices, with a focus on performance, to enable websites to appear in search engine rankings.
−Removed: Managed WordPress and Managed WooCommerce Stores.
−Removed: Managed WordPress is our streamlined, optimized website building experience that allows our customers to easily build and manage a faster WordPress site that offers more flexibility and power than our Websites + Marketing solution.
−Removed: With our Managed WordPress site, we manage the administrative tasks for our customers, allowing them to spend more time on building or growing their business.
+Added: We offer a variety of plans, with pricing based on business, marketing, commerce and other features.
+Added: With each of these plans, customers gain access to our AI-powered tools and solutions, which include natural language, conversational chat interfaces, also known as vibe coding, that can build a customizable and editable site based on each customer's unique needs.
+Added: Additionally, we offer a wide range of industry-targeted professional design templates, which can be further customized using our editor by adding intent-driven sections, photos, videos or text.
+Added: We design our websites and tools to work seamlessly on mobile devices and we focus on site performance to help enable websites to appear in search engine rankings.
+Added: Managed WordPress.
+Added: Managed WordPress is our streamlined, optimized website building experience that allows our customers to easily build and manage a WordPress site.
+Added: Managed WordPress is designed for customers seeking greater flexibility and power than our Websites + Marketing solution.
+Added: With our Managed WordPress site, we manage the administrative tasks for our customers, allowing them to spend more time building and growing their business.
We offer a variety of plans, with pricing based on various features.
−Removed: Our Managed WordPress sites are built with automatic, regular backups and core updates, enhanced security, integrated Secure Sockets Layer (SSL), one-click migration tools, pre-installed extensions, plugins and themes, business email and backups and a staging site.
−Removed: We also offer Managed WooCommerce Stores, giving our customers the freedom to sell anything, anywhere online, from physical products to digital downloads, services and subscriptions.
+Added: In addition, our customers can efficiently build and modify their WordPress sites with our AI tools, including our natural language, conversational chat interfaces.
+Added: These managed WordPress sites are built with automatic, regular backups and core updates, enhanced security, integrated Secure Sockets Layer (SSL), one-click migration tools, pre-installed extensions, plugins and themes, business email and backups and a staging site.
Digital Marketing .
2 unchanged sentences
The tools are designed for busy customers who may lack experience with online marketing, focusing on ease of use, mobile experience and delivering business results.
−Removed: For example, Airo, an AI-powered experience, allows our customers to quickly create a powerful marketing campaign, including recommended, customized social media posts, better site traffic with the Airo SEO wizard, a step-by-step guide to optimizing each website page with suggested keywords and descriptions that can lead to better traffic results, and a Customer Insights dashboard that provides insights on site traffic, sales and orders and digital marketing.
−Removed: Our mobile application, GoDaddy Studio, helps our customers to grow their brands by easily creating impactful visual content for almost any online platform.
−Removed: Search Engine Optimization helps our customers get their websites found on major search sites using a simple step-by-step wizard with targeted recommendations on which search phrases are most likely to drive traffic to a customer's site.
−Removed: Business listings capabilities bring business information to where customers are looking, including Meta and Google My Business.
−Removed: Email marketing lets customers build targeted campaigns, either from scratch or using website or commerce content.
−Removed: Social Media Marketing helps customers create ads and boost brand awareness through a complete "do-it-for-me" service for managing engagement on the most popular social networks.
−Removed: This service combines dedicated teams of branding experts – photographers, writers, designers, marketers – with proprietary technology to manage activity on Meta, X and Yelp, among others, to help our customers acquire new customers and build stronger relationships with their existing customers.
−Removed: We aim to lead the small business commerce market by enabling GoDaddy customers of all sizes, from those just starting out to established businesses looking to scale and grow, to sell everywhere their customers shop.
+Added: Our digital marketing services include email marketing, reputation management and development of brand guides with personalized logos, fonts and more.
+Added: Our digital marketing plans include access to AI-generated content through Airo, which assists customers in creating marketing campaigns, including customized social media posts, and provides dashboards that offer insights into site traffic, sales and orders.
+Added: We also offer content creation through GoDaddy Studio, which helps our customers grow their brands by easily creating impactful visual content for almost any online platform, and Search Engine Optimization (SEO) tools to help our customers get their websites found on major search sites.
+Added: Email and Productivity Solutions
+Added: Our customers want to spend their time on what matters most to them, selling their products and services or helping their customers do the same.
+Added: We provide them with productivity tools designed to help them more easily run their ventures, such as domain-specific email and productivity applications.
+Added: Our primary email and productivity solutions products include:
+Added: Microsoft 365 Email and Productivity Solutions .
+Added: We offer fully-supported Microsoft 365 accounts that are easy to set up and use with our customers' domains.
+Added: We offer Microsoft 365 through various plans, including email with calendar and contacts connected to a full suite of productivity tools, as well as file sharing and full desktop versions of Microsoft productivity applications, such as Outlook, Teams, Word, Excel and PowerPoint.
+Added: For customers wanting to protect their email data, we provide email add on services, such as email backup services, encryption services (in partnership with ProofPoint), archiving services (in partnership with Barracuda) and other advanced e-mail security.
+Added: Our customers can also make use of Microsoft Copilot through chat enabled features, or can purchase Microsoft 365 Copilot as an integrated solution for Microsoft Office apps.
+Added: We help make Microsoft 365 and Microsoft 365 Copilot installation easy, allowing customers to be up and running quickly, including "do-it-for-me" migration services to move customers' existing email data to Microsoft 365 accounts.
+Added: Other Email Accounts .
+Added: We also offer email service plans through our partnerships with Titan email and Open Xchange email with multi-feature web interfaces that connect to our customers' domains.
+Added: The pricing of these plans depends on the customer's desire for additional features, including increased email storage, AI-based tools, appointment booking, advanced email
+Added: security, archiving, and additional business applications.
+Added: All our email accounts are ad-free and we offer added security functionality designed to protect from spam, viruses and other forms of online fraud, such as phishing.
+Added: We aim to lead the small business commerce market by enabling GoDaddy customers of all sizes, from those starting out to those with established businesses looking to scale and grow, to sell everywhere their customers shop.
We design our commerce products to help our customers sell online, in-person and on leading marketplaces, while being able to manage their sales from one place.
1 unchanged sentence
Our primary commerce products and services include:
−Removed: Online Store.
−Removed: Our Websites + Marketing product includes online store capabilities, which allows our customers to transact business directly on their websites.
−Removed: Online store capability is easy to use and offers powerful commerce features with templates for websites that are optimized for mobile shopping, integrations with GoDaddy Payments and our Smart Terminal Point-of-Sale (POS) system, inventory and product catalog management, and growth tools for marketing.
−Removed: It also allows customers to sell on marketplaces such as Amazon, Etsy, eBay, Walmart and Google and social media platforms such as Facebook and Instagram, with all channels managed from our centralized dashboard.
−Removed: As part of the GoDaddy Commerce ecosystem, Managed
−Removed: WooCommerce Stores, our WordPress-based online store solutions, provide our customers with everything they need to sell online, in person, and across popular marketplaces and social media platforms from one built-in experience.
−Removed: Similar to our Websites + Marketing product, Managed WooCommerce Stores include our centralized dashboard, allow for marketplace selling and are integrated with GoDaddy Payments and our Smart Terminal POS system.
−Removed: Point-of-Sale (POS) Systems.
−Removed: We offer a line of smart POS terminals for businesses with in-store operations, including our flagship countertop, Smart Terminal, and our compact Smart Terminal Flex.
−Removed: Our Smart Terminal devices are modern, dual screen all-in-one POS systems that allow our customers to manage in-store inventory and product catalogs and accept payments.
−Removed: In addition, the Smart Terminal line seamlessly integrates with both our Websites + Marketing Online Store and Managed WooCommerce Stores to unify in-person and online sales so businesses can offer “Buy online pick up in-store” experiences to their customers.
−Removed: The Smart Terminal line also offers access to third-party applications that meet merchants' needs that we do not address directly.
−Removed: In addition to our Smart Terminal line of POS systems, we offer payment acceptance solutions that allow our customers to accept payments their way while seamlessly interacting with their customers wherever they may be.
−Removed: For example, we include Payable Domains, a default payments system that is designed to create a frictionless, out-of-the-box experience for our customers.
−Removed: Our Card Reader and Tap-to-Pay on the GoDaddy Mobile App (iPhone and Android) allow customers to accept payments and sell on the go.
−Removed: Our Virtual Terminal allows customers to accept payments from their smartphone, tablet or computer with Internet connection with no hardware needed.
−Removed: Our customers also have the ability to accept online payments without needing to create a website through our Online Pay Links.
−Removed: Customers can brand and personalize these shareable pay links with their domain, giving them another opportunity to build their brand.
−Removed: Pay links can be sent through text or email or shared on social media sites.
−Removed: We also provide merchants with QR code-based payments, allowing their customers to scan and pay through the GoDaddy Mobile App.
GoDaddy Payments.
2 unchanged sentences
This service enables our customers to start accepting payments in minutes with a simple setup and get paid, in many cases, as early as the next business day, all with the lowest fees in the industry when compared to similar plans from other leading providers.
−Removed: In addition, GoDaddy Payments is built-in as a payments acceptance method in all our U.S.
−Removed: and Canada commerce products for easy enablement .
−Removed: Email and Productivity Solutions
−Removed: Our customers want to spend their time on what matters most to them, selling their products and services or helping their customers do the same.
−Removed: We provide them with productivity tools such as domain-specific email, telephony and online storage to help run their ventures.
−Removed: We offer a variety of products designed to make the business of business easier for our customers.
−Removed: The products we offer include those developed in-house as well as third-party applications which we distribute and support, such as Microsoft 365.
−Removed: Our primary email and productivity solutions products include:
−Removed: Email Accounts .
−Removed: We offer a range of email service plans with a multi-feature web interface that connects to our customers' domains.
−Removed: The pricing of these plans depends on the customer's desire for additional features, including HIPAA- compliant email, advanced email security, archiving, and additional business applications such as Microsoft Teams.
−Removed: All our email accounts are ad-free and we offer added security functionality designed to protect from spam, viruses and other forms of online fraud, such as phishing.
−Removed: Microsoft 365 .
−Removed: We offer fully-supported Microsoft 365 accounts that are easy to set up and use with our customers' domains.
−Removed: We offer Microsoft 365 through multiple plans, ranging from email with calendar and contacts connected to a full suite of productivity tools, including file sharing and full desktop versions of Microsoft productivity applications, such as Outlook, Word, Excel and PowerPoint.
−Removed: For customers wanting to protect their email data, we provide an email backup service, and for customers needing to comply with regulatory requirements, we provide email add-on services such as HIPAA-enabled email, encryption services (in partnership with ProofPoint), archiving services (in partnership with Barracuda) and advanced e-mail security.
−Removed: Our customers can also make use of Microsoft Copilot through chat enabled features, or can purchase Microsoft 365 Copilot as an integrated solution for Microsoft Office apps.
−Removed: We help make Microsoft 365 and Microsoft 365 Copilot installation easy, allowing customers to be up and running in minutes, including "do-it-for-me" migration services to move customers' existing email data to Microsoft 365 accounts.
−Removed: In 2024, 2023 and 2022, we derived approximately 36%, 34% and 31% of our total revenue, respectively, from sales of our A&C products.
+Added: In addition, GoDaddy Payments is built-in as a payments acceptance method in all of our U.S.
+Added: and Canada-based commerce products for easy enablement.
+Added: Point-of-Sale and Payment Acceptance Solutions .
+Added: We offer a line of Smart Terminal POS devices for businesses with in-store operations, including our swivel screen Smart Terminal Pro, countertop Smart Terminal Duo and compact, handheld Smart Terminal Flex.
+Added: Our Smart Terminal devices are modern, dual screen all-in-one POS systems that allow our customers to manage in-store inventory and product catalogs and accept payments.
+Added: In addition, the Smart Terminal line seamlessly integrates with our Websites + Marketing Online Store to unify in-person and online sales so businesses can offer "Buy online, pick up in-store" experiences to their customers.
+Added: The Smart Terminal line also offers access to third-party applications that meet merchants' needs that we do not address directly.
+Added: In addition to our Smart Terminal line of POS devices, we offer other payment acceptance solutions that allow our customers to accept payments their way while interacting with their customers wherever they may be.
+Added: GoDaddy Invoicing is designed to allow our customers to create and send professionally branded invoices quickly and easily from their business email.
+Added: Our Tap to Pay option on the GoDaddy Mobile App (iPhone and Android) allows customers to accept payments and sell on the go.
+Added: Our Virtual Terminal allows customers to accept payments from their smartphone, tablet or computer with internet connection with no hardware needed.
+Added: Our customers also have the ability to accept online payments without needing to create a website through our Online Pay Links that customers can brand and personalize with their domain, giving them another opportunity to build their brand through text, email or social media sites.
+Added: We also provide merchants with QR code-based payments, allowing their customers to scan and pay through the GoDaddy Mobile App.
+Added: Online Store.
+Added: Our Websites + Marketing product includes online store capabilities, which allows our customers to transact business directly on their websites.
+Added: Online store capability is easy to use and offers powerful commerce features with templates for websites that are optimized for mobile shopping, integrations with GoDaddy Payments and our Smart Terminal POS system, inventory and product catalog management, and growth tools for marketing.
+Added: It also allows customers to sell on marketplaces such as Amazon, Etsy, eBay and Google Shopping and social media platforms such as Facebook and Instagram, with all channels managed from our centralized dashboard.
Core Platform
+Added: Our Core Platform products meet customers at a common starting place, establishing an exclusive, uniquely branded identity through domain registrations and renewals and an aftermarket domain platform.
+Added: We also provide adjacent offerings to assist customers in building and maintaining a presence online, including website hosting and website security.
+Added: During the years ended December 31, 2025, 2024 and 2023, we derived approximately 62%, 64% and 66% of our total revenue, respectively, from sales of our Core Platform products.
Every great idea needs a great name and GoDaddy is the leading global domain naming service.
Staking a claim on an identity with a domain name is an integral part of establishing a concept and presence online.
−Removed: When inspiration strikes, we provide our customers with the broadest selection of domains and high-quality search, discovery and recommendation tools to help them find the right name for their idea.
−Removed: Securing a domain is a key component to creating a complete identity and our domain products often serve as the starting point in our customer relationships.
−Removed: We are a global leader in domain name registration, with approximately 81 million domains under management as of December 31, 2024.
+Added: We provide our customers with the
+Added: broadest selection of domains alongside high-quality search, discovery and recommendation tools, including our suite of AI-powered tools such as Airo, to help them find the right name for their idea.
+Added: We are the global leader in domain name registration, with approximately 81 million domains under management as of December 31, 2025.
Based on information reported in VeriSign's most recent Domain Name Industry Brief, this represented approximately 21% of the approximately 387 million domain names registered worldwide as of December 31, 2025.
As of December 31, 2025, approximately 94% of our customers purchased a domain from us.
−Removed: In addition, GoDaddy Registry provides a high-performance back-end registry technology platform with a portfolio of TLDs including .biz, .co, .nyc, and .us.
+Added: In addition, GoDaddy Registry provides a high-performance back-end registry technology platform with a portfolio of TLDs including .biz, .nyc, and .us.
Our primary domains product offerings include:
Primary Registrations .
−Removed: Using our website or mobile application, we offer customers the ability to search for and register available domain names with the applicable registry.
+Added: Using our website, mobile application or the Airo platform, we offer customers the ability to search for and register available domain names with the applicable registry.
Our inventory for primary registrations is defined by the number of TLDs we offer.
−Removed: As of December 31, 2024, 458 different generic TLDs, such as .com, .net and .biz, and 58 different country code TLDs, such as .co, .ca, .in and .jp., were available for purchase through GoDaddy.
−Removed: Since 2013, hundreds of new gTLDs were launched through ICANN's "new gTLD program" initiated in 2012 (the Expansion Program), making it easier for companies and individuals to find and register new, easy-to-remember domain names tailored to their ideas, industry or interests.
−Removed: ccTLDs are important to our international expansion efforts as we found international customers often prefer the ccTLD for the country or geographic market in which they operate.
+Added: As of December 31, 2025, we offered for purchase over 460 different gTLDs, such as .com, .net and .biz, and 59 different ccTLDs, such as .co, .ca, .in and .jp.
+Added: New TLDs must be applied for through and evaluated and approved by the Internet Corporation for Assigned Names and Numbers (ICANN) through its specific application processes.
+Added: Hundreds of new gTLDs were launched through ICANN's "new gTLD program" initiated in 2012 (the Expansion Program) and the next round of the Expansion Program is expected to open in Q2 2026.
+Added: New TLDs make it easier for companies and individuals to find and register unique domain names tailored to their ideas, industry or interests.
+Added: In addition, ccTLDs are important to our international business and customers as we find that international customers often prefer a ccTLD for the country or geographic market in which they operate.
Our primary registration offering relies heavily on our search, discovery and recommendation tools which enable our customers to find a domain name that matches their business needs and goals.
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Aftermarket .
−Removed: We operate a large domain aftermarket platform, which processes aftermarket, or secondary, domain name sales and we maintain a portfolio of more than 1.0 million domain names.
−Removed: We designed our aftermarket platform to enable the seamless purchase and sale of previously registered domain names through an online auction, an offer and counter offer transaction, a "buy now" transaction and automation and lease to own options for our customers.
+Added: We operate a large domain aftermarket, which processes aftermarket, or secondary, domain name sales and we maintain a portfolio of approximately 1.0 million domain names.
+Added: Our domain aftermarket is designed to enable the seamless purchase and sale of previously registered domain names through an online auction.
+Added: Customers can initiate offers and counter offers, utilize the "buy now" feature or purchase a domain through the lease to own option.
In addition, we allow our customers to "List for Sale" names under their registration, and we provide functionality for the entire registrar network to list expiring domains from their platforms and "List for Sale" functionality to registrar partners allowing their currently registered customers to list domain names within GoDaddy's aftermarket.
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We operate a cross-registrar network that automates transaction execution across registrars, thereby reducing the time required to complete a transaction.
−Removed: GoDaddy Registry is a world-leading provider of domain name registry services.
+Added: GoDaddy Registry is a provider of domain name registry services.
GoDaddy Registry operates or provides back-end registry services to approximately 170 registry TLDs including ccTLDs, such as .
−Removed: us, .tv and .co, city TLDs such as .nyc and .sydney, gTLDs such as .club, .health and .design, and branded TLDs such as .chase and .godaddy.
+Added: us and .tv, city TLDs such as .nyc and .sydney, and general gTLDs such as .club, .health and .design.
Our integrated registry solutions provide policy and operational support, and domain marketing, sales and strategic planning.
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The term "shared hosting" refers to the housing of multiple websites on the same server.
−Removed: Shared hosting is our most popular hosting product.
−Removed: We operate, maintain and support shared website hosting in our owned and operated data centers and our leased co-located data centers using either Linux or Windows operating systems.
−Removed: We currently offer several tiers of website hosting plans to suit the needs and resources of our customers, a majority of which use industry standard cPanel or Parallels Plesk control panels.
+Added: We operate, maintain and support shared website hosting in our owned and operated data centers and our leased co-located data
+Added: centers using either Linux or Windows operating systems.
+Added: We currently offer several tiers of website hosting plans to suit the needs and resources of our customers, a majority of which use industry standard cPanel or Plesk Obsidian control panels.
We also bundle our hosting plans with a variety of applications and products such as web analytics and SSL certificates.
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Virtual Private Servers .
−Removed: Our broad range of virtual private server (VPS) offerings allow our customers to select the server configuration best suited for their applications, requirements and growth.
+Added: Our broad range of virtual private server (VPS) offerings allows our customers to select the server configuration best suited for their applications, requirements and growth.
Our VPS solutions provide our customers with a single virtual machine which runs multiple other virtual machines for other customers.
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Our customers can tailor their VPS plans based on a range of performance, storage, bandwidth and operating system needs.
+Added: Security and SSL Certificates .
Our security product portfolio is a comprehensive suite of tools designed to help our customers secure their online presence.
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and (v) a skilled team of security professionals working to secure our services or to provide support in the event of a disruption to our solutions.
−Removed: In 2024, 2023 and 2022, we derived approximately 64%, 66% and 69% of our total revenue, respectively, from sales of our Core Platform products.
+Added: The GoDaddy Experience
+Added: We believe our customers should have both trusted solutions and tools as well as great support to complement those solutions and tools at every point of their journey.
+Added: With our customer-centric assistance powered by humans and AI, we can provide proactive, informed and personalized experiences within our GoDaddy solutions.
GoDaddy Airo®
−Removed: Airo is an intelligent experience that can help proactively build and grow our customers' businesses with the power of AI.
−Removed: Airo operates across the GoDaddy ecosystem and is built to activate intelligent, proactive experiences within other GoDaddy solutions.
−Removed: Airo aims to help our customers by anticipating their needs and providing solutions through informed interactions across the GoDaddy suite of products and services, small business industry expertise, knowledge queries and best practices.
−Removed: Airo can help our customers build their identity with domain searching, personalized logos, email inboxes and email templates.
−Removed: It also aims to help our customers grow their business with proactive email and text messages, proposed product descriptions and social media posts, conversational UI landing pages and auto-generated product catalogs.
+Added: The Airo platform is an intelligent AI-experience that can help customers proactively build and grow their businesses with the power of generative and agentic AI solutions.
+Added: Through our Airo agents, we aim to help our customers with their jobs to be done by providing solutions based on informed interactions across the GoDaddy suite of products and services, small business industry expertise, knowledge queries and best practices.
+Added: Our Airo agents can help our customers with various jobs, including domain search and naming, personalized logo creation, website build, marketing and compliance.
+Added: The Airo platform also provides our customers with natural language, conversational interfaces, also known as vibe coding, which allows for seamless publishing of their website infused with guided assistance.
GoDaddy Guides
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In addition, our GoDaddy Guides market our brand through their recommendations of our solutions to specifically meet the needs of our customers to support their growth.
+Added: The Agentic Open Internet and Agent Name Service
+Added: At GoDaddy, we are focused on supporting the evolution of the open internet, including the emerging concept of an agentic open internet , in which software and AI-enabled agents may assist individuals and businesses in completing tasks online.
+Added: For more than 30 years, the open internet has enabled entrepreneurs to establish an online presence and grow their businesses, and GoDaddy has served as a foundational partner by providing domain names, digital identity and related infrastructure.
+Added: In addition, as the internet continues to evolve with the rapid and developing use of AI-enabled agents, we believe the same foundational elements and similar infrastructures that have historically supported participation on the open internet, such as identity, naming and trust, could become increasingly important in an agentic open internet.
+Added: For example, we expect infrastructure to be required to ensure that AI-powered agents can discover one another, validate identities and establish trust across domains allowing these agents to collaborate and complete end-to-end tasks with speed and precision.
+Added: In response to these developments, we launched ANS, an open architecture built on industry standards to serve as a trust layer for AI-powered agents.
+Added: ANS is in production with registered agents operational since the end of 2025.
+Added: Developers can register agents through GoDaddy's public API, and the public can confirm and verify agent registrations through our ANS Transparency Log, which is globally accessible.
+Added: ANS is intended to
+Added: extend GoDaddy's role in supporting the open internet, and over time may present opportunities to offer additional services and partnerships related to agent identity and management.
Our Opportunity and Advantages
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These small businesses are estimated to represent approximately 43.5% of total U.S.
−Removed: gross domestic product (GDP).
+Added: gross domestic product.
We believe a significant market exists for our products and services, and we believe our addressable market extends beyond small businesses and includes individuals and organizations, such as universities, community organizations, charities and hobbyists.
−Removed: Our customers are consumers themselves, which makes them keenly aware of the need to have an impactful online presence.
+Added: Core Entrepreneurial Needs We Serve - Meeting our Customers at Every Phase of the Entrepreneur's Wheel
While our customers' needs change depending on where they are in their journey, the most common customer needs we serve include:
Our customers want to develop an identity by finding a name that distinctly identifies their business, hobby or passion.
−Removed: We believe their identity includes not just a simple, mobile-enabled website, but the ability to get found across various search engines, social media platforms and vertical marketplaces.
+Added: We believe their identity includes more than a simple, mobile-enabled website, our customers also need the ability to get found across various search engines, social media platforms and vertical marketplaces.
And while our customers' online identities start with creating and managing these points of presence, their identities are amplified through content generation and the ability to engage and transact online with their customers and audience.
−Removed: Presence represents the need of our customers to present themselves to their customers, which they do through an ever-expanding set of options across social media, marketing channels, email, marketplaces and through their website.
+Added: Presence represents the need of our customers to present themselves to their customers, which they do through an ever-expanding set of options through their website and across various marketing channels, email, marketplaces and social media.
Being able to seamlessly create and post content quickly is imperative.
What it means for our customers to be online continues to evolve.
−Removed: Today, having an effective online presence often means having a combination of:
+Added: Having an effective online presence often means having a combination of:
(i) a secure and content-rich website viewable from any device;
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and (c) e-commerce platforms (e.g., Amazon, eBay and Etsy).
−Removed: Commerce recognizes that our customers need commerce to work seamlessly for them both offline and online.
−Removed: Our customers' customer expectations are set by how they engage with enterprise-grade experiences, which means they expect to be able to buy online and pick up in the store in a matter of minutes.
−Removed: A customer in the store expects to be recognized online seamlessly, while a customer online expects to transition to a store experience seamlessly.
−Removed: For service commerce entrepreneurs, their customers expect to find products and services online, engage through online messaging, book appointments digitally and complete transactions in-person.
−Removed: • Interacting with customers as they grow their business.
−Removed: Our customers need to effectively communicate with existing customers and potential customers across a communication landscape that is fragmented in both form and function.
−Removed: This landscape includes (i) branded email communication, originating with domain registration and email creation through an email client;
+Added: Commerce reflects our customers' need for reliable, seamless payment and transaction capabilities across both online and in-person environments.
+Added: Their customers' expectations are shaped by enterprise-grade experiences, including fast, secure and flexible payment options such as digital wallets, tap to pay and integrated payment processing.
+Added: Whether selling products or services, our customers need to accept payments wherever and however transactions occur, enabling customers to discover offerings online, engage digitally, book appointments when applicable and complete transactions smoothly in-person or online.
+Added: Supporting Entrepreneurs at Every Stage of Their Journey - How We Can Help Them Grow, Operate and Succeed
+Added: While identity, presence and commerce form the foundation of an entrepreneur's online journey, sustained success requires ongoing enablement and support.
+Added: Our customers are focused on completing their essential jobs to start, run and grow their businesses, often with limited time, resources and technical expertise.
+Added: We support our customers in completing these jobs in a variety of ways including:
+Added: • Facilitating customer interaction as our customers grow their business.
+Added: Our customers need to effectively communicate with their customer base and potential customers across a communication landscape that is fragmented in both form and function.
+Added: We offer our customers solutions across this landscape, which includes:
+Added: (i) branded email communication, originating with domain registration and email creation through an email client;
(ii) online marketing in a variety of content types and channels;
−Removed: (iii) online commerce with reservation and scheduling, product catalogs and e-commerce and payment processing capabilities, including in-person point-of-sale payment processing;
−Removed: (iv) messaging capabilities across SMS, Facebook Messenger, WhatsApp and other platforms;
−Removed: (v) email marketing for audience engagement;
−Removed: and (vi) telephony, for inbound and outbound voice communication.
+Added: (iii) online commerce with reservation and scheduling, product catalogs, e-commerce and payment processing capabilities, including in-person POS payment processing;
+Added: (iv) messaging capabilities, including across SMS, Facebook Messenger, WhatsApp and other messaging platforms;
+Added: and (v) email marketing.
Surrounding these channels and tactics, our customers also need easy-to-use tools to run their businesses.
+Added: • Saving time, reducing complexity and enabling focus through intelligent automation.
+Added: Our customers increasingly need solutions that simplify how they establish, operate and grow their businesses.
+Added: They want intelligent solutions that reduce manual effort, eliminate complexity, help them move from intent to outcome more efficiently across the Entrepreneur's Wheel and proactively execute tasks that meet their needs.
+Added: With Airo, our customers can utilize agents that are designed to handle these fundamental jobs to be done, including domain searches and naming, logo creation and building websites and applications.
• Technology that is easy-to-use, reliable, secure, efficient, performance enhancing and evolves with their needs.
−Removed: Our customers vary significantly, but they remain the same in their need for an integrated platform and set of tools that enable their domain, website, marketing and commerce solutions to easily work together as their ideas grow and become more complex.
+Added: Our customers vary significantly, but their needs for an integrated platform and set of tools that enable their domain, website, marketing and commerce solutions are the same.
+Added: They need tools that easily work together as their ideas grow and become more complex.
Our customers expect reliable products and want to be confident that their digital presence is secure, even when customized.
−Removed: Our customers work on their ideas whenever and however they can and need solutions fitting their lifestyle and schedule.
−Removed: Our products and services provide a platform that can meet the range of needs, demands and levels of sophistication of our customers, from those that may not be technologically savvy to more sophisticated customers such as WebPros.
−Removed: In addition to our standalone products, Airo helps small businesses establish their online presence and grow through AI-powered tools that assist with domain searches, logo and image creation, website and social media posts, ad design and email marketing campaigns.
+Added: They work on their ideas whenever and however they can and need solutions that fit their lifestyle and schedule.
+Added: Our tools and solutions provide a platform that can meet the range of needs, demands and levels of sophistication of our customers, from those that may not be technologically savvy to more sophisticated customers such as WebPros.
+Added: In addition to our standalone tools and solutions, Airo helps small businesses establish their online presence and grow through AI-powered tools that assist with domain searches, logo and image creation, website and social media posts, ad design and email marketing campaigns.
• Connecting with a real person when they need help.
−Removed: Depending on their journey, a customer may seek guidance on setting up a website, launching new features or trying a new product or service and they need that guidance on their time.
−Removed: Our customers need real people who are readily available and can provide care to customers at all levels of technical sophistication.
−Removed: In addition to guiding our customers along their journey, we also provide support by handling the most difficult and arduous tasks for them through a collection of managed service offerings, and
−Removed: customers who utilize Airo-enabled solutions get access to personalized support for website content, logos, ready-to-use social media posts and more.
+Added: Depending on their journey, a customer may seek guidance on setting up a website, launching new features or trying a new tool or solution, and they need that guidance on their time.
+Added: Our customers need real people who are readily available and can provide care at all levels of technical sophistication.
+Added: Our Guides are readily available to provide care to our customers while building strong relationships to support them throughout their journeys.
+Added: In addition, we provide customer care by handling some of the more difficult and arduous tasks for them through a collection of managed service offerings and our Airo-enabled solutions.
+Added: For example, customers that utilize our Airo-enabled solutions have access to proactive, informed and personalized support as they work on building website content, creating logos, preparing engaging social media posts and more.
• Affordable solutions .
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We aim to provide affordable products and services for our customers at every level to support their businesses.
−Removed: Serving our customers’ needs creates deep relationships, where we are viewed as not just a solution provider, but also a guide and partner to their journey on the Entrepreneur's Wheel.
−Removed: This makes for a favorable business and economic model, aligning the interests of GoDaddy and our customers.
+Added: We believe that serving our customers' needs helps create deep relationships, where we are viewed as not just a solution provider, but also a guide and partner to their journey on the Entrepreneur's Wheel.
+Added: This makes for a favorable business and economic model, aligning GoDaddy's mission and vision with our customers needs and interests.
Our stable and durable business model is driven by strong brand recognition, efficient customer acquisition, high customer retention rates, increasing lifetime spend of our customers and our ability to attract high intent customers.
In 2025, we generated $4,951.1 million of revenue, up 8.3% from $4,573.2 million in 2024, and we generated $5,400.0 million in total bookings, up 7.2% from $5,038.8 million in 2024.
−Removed: We believe the breadth and depth of our product offerings, seamless ease-of-use in a one-stop shop and the high-quality, personalized guidance and responsiveness from GoDaddy Guides continues to build strong customer relationships leading to our high customer retention rates.
−Removed: For the year ended December 31, 2024, our customer retention rate was approximately 84%, a slight reduction from the approximate 85% in each of the four years prior, due to divestitures, migrations and the end of life of certain products as part of our efforts to streamline brands outside the GoDaddy platform.
−Removed: For the year ended December 31, 2024, retention for customers within the GoDaddy platform, which represents the vast majority of our customers, was approximately 87%.
+Added: We believe the breadth and depth of our tools and solutions, seamless ease-of-use in a one-stop shop, our proactive, informed and personalized guidance and the responsiveness of our GoDaddy Guides and our evolving AI-powered solutions continues to build our strong customer relationships leading to high customer retention rates.
+Added: In each of the five years ended December 31, 2025, our customer retention rate was approximately 85%, with the exception of the year ended December 31, 2024 when the retention rate was approximately 84% due to divestitures, migrations and end of life of certain products as part of our efforts to streamline brands outside of the GoDaddy platform.
The retention rate for our customers who had been with us for over three years as of December 31, 2025 was approximately 90%.
−Removed: Greater than 89% of our total revenue was generated by customers who were also customers in the prior year.
+Added: Greater than 89% of our total revenue for the year ended December 31, 2025 was generated by customers who were also customers in the prior year.
In addition, in 2025, we had over 2.0 million customers who each spent more than $500 a year on our product offerings.
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Our customers serve many roles in their business;
−Removed: they simultaneously run marketing, accounting, service delivery operations, customer service, people operations and many other tasks.
−Removed: Time is their most valuable resource and complexity is their hindrance;
+Added: they simultaneously run marketing, accounting, service delivery operations, customer service, people operations and many others.
+Added: Time is often their most valuable resource and complexity is their hindrance.
Our customers want an impactful online presence, but may not have the time and skills to make that happen.
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Global Brand Awareness.
−Removed: Our global brand benefits from high awareness as a leading domain name provider, with approximately 81 million domains under management as of December 31, 2024.
−Removed: Based on information reported in VeriSign's most recent Domain Name Industry Brief, this represented approximately 22% of the approximately 362 million domain names registered worldwide as of December 31, 2024.
+Added: Our global brand benefits from high awareness as the leading domain name provider, with approximately 81 million domains under management as of December 31, 2025.
+Added: Based on information reported in VeriSign's most recent Domain Name Industry Brief, this represented around 21% of the approximately 387 million domain names registered worldwide as of December 31, 2025.
Our global presence gives us the ability to leverage our brand, a competitive advantage when customers search for products and solutions.
−Removed: We have 20.5 million paying customers and a customer retention rate of approximately 84% for the year ended December 31, 2024.
+Added: We have 20.4 million paying customers and a customer retention rate of over 85% for the year ended December 31, 2025.
We market and sell to customers in over 200 markets around the world and in 2025, 48% of our customer base and approximately a third of our revenue was derived from our international presence.
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For example, with Managed WordPress, we help reduce the complexity of launching and managing WordPress sites so our customers can stay focused on growing their business, not managing complex WordPress hosting tasks.
−Removed: We provide this on a fully managed platform that delivers fast performance and AI-powered site creation.
+Added: We provide this on a fully managed platform supported by our AI-powered tools and solutions, including Airo site designer and SEO and site optimization.
With Websites + Marketing, our proprietary CMS, we incorporate seamlessly intuitive experiences by uniting marketing, content, commerce and customer management tools into a single experience.
−Removed: Additionally, with Airo, an experience that can help proactively build and grow our customers' businesses with AI, we aim to reduce complexities for our customers through an experience that can anticipate their needs and provide solutions through informed interactions, small business industry expertise, knowledge queries and best practices.
−Removed: Airo can help our customers build their identity with domain searching, personalized logos, email inboxes and email templates and aims to help our customers grow
−Removed: their business with proactive email and text messages, proposed product descriptions and social media posts, conversational UI landing pages and auto-generated product catalogs.
+Added: Additionally, with Airo, our AI-powered experience, we aim to reduce complexities for our customers through agentic AI solutions that can anticipate needs and next steps and provide solutions through informed interactions, small business industry expertise, knowledge queries and best practices.
+Added: Airo can also help our customers build their identity with domain searching, personalized logos, email inboxes and email templates and aims to help our customers grow their business with proactive email and text messages, proposed product descriptions and social media posts, conversational UI landing pages and auto-generated product catalogs.
We also seek to leverage data and insights to personalize the products and experiences of our customers as well as tailor our solutions and marketing efforts to each of our customer groups.
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This further enhances our customers' capacity to market their products, sell online, manage their businesses and grow, all in a seamless, low-friction manner.
−Removed: We constantly seek to improve our website, marketing programs and customer care to intelligently respond to each stage of our customers' lifecycles and identify their specific product needs based on experimentation.
+Added: We constantly seek to improve our website, marketing programs and customer care to intelligently respond to each stage of our customers' journeys and identify their specific product needs based on experimentation.
This allows us to interact more frequently with our customers and understand what products work well for them.
−Removed: We intend to continue investing in our technology and data platforms to harness the power of generative AI to further enable our personalization efforts and make our products even more intuitive for our customers.
+Added: We intend to continue investing in our technology and data platforms to harness the power of AI to further enable our personalization efforts and make our products even more intuitive for our customers.
Personalized Guidance .
−Removed: Our customers deeply value expertise and know-how, which has been part of the GoDaddy DNA since our founding.
+Added: Our customers deeply value expertise and know-how, which has been part of the GoDaddy ethos since our founding.
Our customers' needs are highly individualized and unique to their ventures, which we believe makes operating a guidance experience at scale a competitive advantage.
−Removed: In recent years, we extended this competency into several new interfaces and subject matters.
−Removed: These interfaces allow us to take learnings and insights gained from customer interactions to build and grow our product and service offerings and drive more thoughtful engagements for our customers.
−Removed: For example, within our Websites + Marketing platform, we are now creating customized action plans for our customers as they seek to market their businesses in a number of different channels based on the type of their venture and their geography.
−Removed: We have also significantly increased the training and engagement content available to our customers, through a number of different content forums and across platforms like YouTube and Instagram.
−Removed: In addition, customers who utilizeAiro-enabled solutions get access to personalized support for website content, logos, ready-to-use social media posts and more.
−Removed: GoDaddy Venture Forward Research Initiative.
−Removed: Established in 2018, GoDaddy's Venture Forward research initiative quantifies the impact that more than 20 million online businesses (measured by a unique domain and an active website) have on their economies.
+Added: This guidance is delivered through our global Care organization, including our GoDaddy Guides, who provide trusted personalized, human support to customers across a wide range of technical sophistication, business models and stages of growth and our AI-based Care tools that provide proactive, informed and personalized guidance.
+Added: Our Guides and bots combine product knowledge with an understanding of customer intent to help customers navigate complexity, adopt new capabilities and make progress toward their goals with confidence.
+Added: In addition, as we continue to introduce AI-powered tools, including our Airo-enabled solutions, we leverage insights from these customer interactions to inform and enhance both our automated experiences and human-led guidance.
+Added: We believe this combination of intelligent technology and trusted human support strengthens customer outcomes and deepens long-term relationships.
+Added: We continue to extend this competency into several new interfaces and subject matters, which allow us to take learnings and insights gained from customer interactions to build and grow our offerings and drive more thoughtful engagements for our customers.
+Added: For example, within our Websites + Marketing platform, customers can utilize our AI-powered marketing consultant to create marketing plans as they seek to market their businesses in a number of different channels based on the type of their venture and their geography.
+Added: We also offer a range of training and engagement content available for our customers, through a number of different content forums and across platforms like YouTube and Instagram.
+Added: In addition, customers who utilize Airo-enabled solutions get access to proactive, informed and personalized support for website content, logos, ready-to-use social media posts and more.
+Added: GoDaddy Small Business Research Lab .
+Added: Established in 2018, GoDaddy's Small Business Research Lab (formerly, Venture Forward) aims to quantify the economic impact of more than 20 million microbusinesses across the U.S., UK, Australia and Canada (measured by a unique domain and an active website) have on their economies.
Most of these businesses employ fewer than ten people, categorizing each as a microbusiness.
−Removed: While these microbusinesses may be small, their impact on economies is outsized even though they are often too informal or too new to show up in traditional government statistics.
−Removed: Venture Forward’s data helps those studying, reporting on or advocating for entrepreneurs understand developing themes and insights into microbusiness/digital entrepreneurship.
+Added: While these microbusinesses may be small, we discovered through our research that their impact on economies is often outsized.
+Added: The data gathered by the Small Business Research Lab helps those studying, reporting on or advocating for entrepreneurs understand developing themes and insights into microbusiness/digital entrepreneurship.
The data also helps us better understand our customers' mindsets, the requirements and challenges they face from start-up through more substantial developments, their aspirations as well as their current circumstances.
We can also tailor topics covered by our survey to reflect current events, providing real time updates that can inform on key insights and themes from the populations surveyed.
−Removed: We update this information quarterly and share it to download for free.
+Added: We publish five primary datasets on the Small Business Research Lab Data Hub, most of which are updated quarterly and downloadable for free.
Human Capital
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Our world-class engineers, designers, marketers and GoDaddy Guides share a passion for technology and its ability to change our customers' lives.
−Removed: We live by the same principles that enable our customers' ideas to survive and thrive, including owning outcomes, building value, joining forces, working courageously and living passionately.
+Added: We live by the same principles that enable our customers' ideas to survive and thrive, including owning outcomes, building value, fusing forces, working courageously and living passionately.
Our relentless pursuit of building value and doing right for our customers has been a crucial ingredient of our growth.
−Removed: As of December 31, 2024, we employed 5,518 people worldwide, made up of 2,131 in care and services (who comprise a portion of our GoDaddy Guides), 2,247 in technology and development, 367 in marketing and advertising and 773 in general and administrative functions.
−Removed: In addition, GoDaddy partners with various third-party providers and vendors to provide contracted care and support services to our customers;
+Added: This mindset is reinforced by a culture of experimentation that encourages learning, iteration and thoughtful risk-taking, allowing teams to test ideas, refine solutions and adapt quickly to changing customer needs.
+Added: As of December 31, 2025, we employed 5,845 people worldwide, made up of 2,414 in technology and development, 2,237 in care and services (who represent the portion of our GoDaddy Guides that are employed directly by GoDaddy), 369 in marketing and advertising and 825 in general and administrative functions.
+Added: In addition to the 2,237 GoDaddy Guides discussed above, we partner with various third-party providers and vendors to provide contracted care and support services to our customers;
approximately 3,400 individuals are employed with or engaged by our external partners.
−Removed: These third-party providers are primarily located in international markets, most significantly in India, the Philippines, and Malaysia.
+Added: These third-party providers are primarily located in international markets, most significantly in India and the Philippines.
A majority of our employees are based in the U.S.
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Our Compensation and Human Capital Committee aims to design compensation programs that align our pay for performance philosophy at each stage at which compensation decisions are made, including at hire, promotion and throughout the annual compensation cycle.
−Removed: Since 2015, we have published an annual diversity and pay parity report and, according to our analysis, we continue to compensate our male and female employees substantially the same for performing similar jobs across the company for all entities included in our analysis.
−Removed: In 2017, we began reporting on our pay practices across U.S.-based employee populations and reported each year that, according to our analysis of such data, we have paid employees of color and white employees substantially the same for performing similar jobs across the company.
+Added: Since 2015, we have published our gender pay parity analysis, and we have compensated our employees, regardless of gender, substantially the same (after controlling for legitimate compensable factors) for performing similar jobs across the company for all entities included in our analysis.
+Added: In 2017, we began reporting on our race and ethnicity pay practices across U.S.-based employee populations and reported that, according to our analysis of such data, we have paid employees, regardless of their race and ethnicity, substantially the same for performing similar jobs across the company.
+Added: We report on our analysis annually in our sustainability disclosures.
In addition to these pay practices, we continue to offer employees a range of comprehensive and competitive benefits and well-being offerings that support our human-centered approach and that allow us to attract and retain top talent.
−Removed: • Diversity, Equity, Inclusion and Belonging.
−Removed: At GoDaddy, we are committed to attracting, hiring, and retaining the best talent from around the world.
−Removed: We strive to foster a diverse, inclusive and equitable workplace where all employees have the opportunity to learn, grow, and succeed.
−Removed: Our employee resource groups (ERGs) play an important role in supporting these goals.
−Removed: ERGs are voluntary, employee-led groups open to all employees that focus on the common topics, identities, affinities, and interests that matter to our people.
−Removed: Aligning with our values of joining forces and respecting one another, our ERGs help employees connect with one another, feel a sense of belonging at GoDaddy, support one another’s professional development and come together.
−Removed: We also continuously work to have hiring, development, and retention practices that enable GoDaddy to be an employer of choice for top talent globally.
−Removed: To do so, we leverage the expertise of organizations like the Human Rights Campaign, PulseLearning and VMware Women’s Leadership Innovation Lab at Stanford University to understand best practices in these areas.
−Removed: As we work to make opportunity more inclusive for all, we remain committed to cultivating a workplace where our employees can thrive.
• Talent and Career Development.
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We offer extensive learning opportunities to our employees spanning leadership, sales, service and technology and compliance training through e-learning, instructor-led content, video-based and blended platforms.
−Removed: We offer several leadership development opportunities including new manager onboarding, a leadership development program for managers and above, and a multi-month management program for our care and services managers.
+Added: We offer several leadership development opportunities including new manager onboarding, a leadership
+Added: development program for managers and above.
In addition, for our GoDaddy Guides, we offer continuing education and training programs that are immersive with environments, technology and tools that enable active learning .
−Removed: We are also supporting our employees with the latest technologies to enhance and assist in productivity and learning, including AI solutions and software, such as our Guide Assist Bot, GABI, which supports our GoDaddy Guides as they provide care to our customers.
+Added: • Harnessing the Power of AI For Our Employees .
+Added: We are supporting our employees with the latest technologies to enhance and assist in productivity and learning, including AI solutions and software.
+Added: We aim to provide our employees with AI-powered tools and experiences, such as various large language models (LLMs), AI-enabled companions and our internal AI-powered chat interface, to enhance their effectiveness and efficiency.
+Added: In 2025, substantially all of our employees used AI tools at least once a month, and over half of the code our teams are generating is written by our AI tools and solutions.
+Added: In addition, our Care team uses AI tools to help analyze contacts for opportunities to improve our offerings, our website and our Care experiences.
• Employee Engagement.
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Following a comprehensive review, the key results, areas of progress and opportunity, and plans for improvement are shared with all employees.
+Added: • Diversity, Equity, Inclusion and Belonging.
+Added: At GoDaddy, we are committed to attracting, hiring, and retaining the best talent from around the world.
+Added: We strive to foster a diverse, inclusive and equitable workplace where all employees have the opportunity to learn, grow, and succeed.
+Added: Our employee resource groups (ERGs) play an important role in supporting these goals.
+Added: ERGs are voluntary, employee-led groups open to all employees that focus on the common topics, identities, affinities, and interests that matter to our people.
+Added: Aligning with our values of fusing forces and respecting one another, our ERGs help employees connect with one another, feel a sense of belonging at GoDaddy, support one another's professional development and come together.
+Added: We also continuously work to have hiring, development, and retention practices that enable GoDaddy to be an employer of choice for top talent globally.
+Added: As we work to make opportunity more inclusive for all, we remain committed to cultivating a workplace where our employees can thrive.
• Community Engagement.
−Removed: Our social impact work, overseen by our Corporate Sustainability & ESG team, is an extension of our company vision and mission.
−Removed: Through our global volunteer and matching programs, we enable our employees to volunteer in their communities with paid time off, and we match employee donations to qualifying nonprofits of choice up to $1,500 per employee per year or country equivalent.
−Removed: In addition, our employees can earn funds for qualifying nonprofits they volunteer with through our volunteer rewards program.
−Removed: Our Board and the Compensation and Human Capital Committee oversee our human capital management programs, practices and strategies.
+Added: GoDaddy's community engagement efforts, led by our Corporate Sustainability & ESG team, support employee volunteerism and philanthropy as an extension of our commitment to the communities where we live and work.
+Added: GoDaddy employees are eligible annually for 20 hours of paid time off to volunteer.
+Added: We also offer each GoDaddy employee up to $1,500 annually, which they can use as one-to-one matches on their donations to eligible nonprofit organizations and/or $35 donation to eligible nonprofits for every hour the employee volunteers with the organization.
+Added: These programs empower our employees to support causes that matter most to them.
+Added: Our board of directors and the Compensation and Human Capital Committee oversee our human capital management programs, practices and strategies.
Additional information on these matters and their oversight can be found in our annual proxy statement.
−Removed: Our most recently published pay parity practices and Company-wide gender and racial/ethnic representation are published in our annual sustainability report, which is available on our website along with our recent EEO-1 Report.
+Added: Our most recently published pay parity practices and company-wide gender and racial/ethnic representation are published in our annual sustainability disclosures, which is available on our website along with our recent EEO-1 Report.
Technology and Infrastructure
Our products, customer experiences and business systems are enabled by our technology and infrastructure to provide scalability, security and flexibility.
−Removed: Technology and development expenses, including those expenses related to our technology platform, were $814 million, $840 million and $794 million in 2024, 2023 and 2022, respectively.
+Added: Technology and development expenses, including those expenses related to our technology platform, were $841.5 million, $814.4 million and $839.6 million during the years ended December 31, 2025, 2024 and 2023, respectively.
The growth in our technology and development expenses has been driven primarily by our focus on enhancing customer experiences through the use of software-driven products.
−Removed: Additionally, we offer Domain Registry and Corporate Domains solutions to our customers.
−Removed: We built a scalable infrastructure platform allowing us to optimize for economies of scale and enable next-generation hosting architecture for our customers, while investing in faster, denser and more efficient data centers, improved network connectivity and improved resiliency, both domestically and internationally.
−Removed: We aim to provide a reliable and secure global platform and infrastructure.
−Removed: Our investments in technology, including engineers, patents, online security, customer privacy, reliable infrastructure and data science capabilities, enable us to innovate and deliver personalized solutions to our customers.
−Removed: Our API-driven technology platform is built on state-of-the-art, open source technologies like OpenStack and other large-scale, distributed systems.
−Removed: Additionally, our platform allows our developers to create new and enhanced products or product features assembled from common building blocks leading to faster deployment cycles.
−Removed: We believe our products work well together and are more valuable and easier to use together than if our customers purchased them individually from other companies and tried to integrate them.
+Added: Our scalable infrastructure platform was built to allow for economies of scale and enable next-generation hosting architecture for our customers, while investing in faster, denser and more efficient data centers, improved network connectivity and resiliency, both domestically and internationally.
+Added: We aim to provide a reliable and secure global platform and resilient infrastructure.
+Added: Our investments in technology, including engineering talent, patents, online security, customer privacy, reliable infrastructure and data science capabilities, enable us to innovate and deliver personalized solutions for our customers.
+Added: Our API-driven technology platform is built on open source technologies such as OpenStack and Ceph.
+Added: Additionally, our platform allows our developers to create new and enhanced products or product features assembled from common building blocks, allowing for faster deployment cycles.
+Added: We believe our products work best together and provide greater value and ease of use when integrated through our platform, compared to customers
+Added: purchasing individual solutions from multiple providers and attempting to integrate on their own.
As of December 31, 2025, we had 2,414 employees in technology and development and 354 issued patents in the U.S.
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Our physical technology infrastructure supports our products, experiences and business systems through servers located in data centers around the world.
−Removed: As a leading website hosting platform, we invest significantly in our peering architecture and underlying infrastructure management to handle significant Internet traffic at low bandwidth costs.
−Removed: We invest in the automation of common physical data center components like servers, load balancers, switches and storage, and we use open source solutions when possible to automate manual processes and thereby reduce the risk of human error and lower costs.
−Removed: Additionally, we leverage a common automated infrastructure based on OpenStack and Kernel-based Virtual Machine (KVM) to enable next-generation services.
−Removed: We continue to migrate many of our non-hosting products and internal systems to Amazon Web Services (AWS) and an optimized company owned cloud infrastructure.
−Removed: These and other efforts have reduced our managed physical footprint by approximately 80% over the last three years, and have accelerated our ability to provide speed and reliability in both our product and customer experiences.
+Added: As a leading website hosting platform, we invest significantly in our network to handle significant internet traffic at low bandwidth costs.
+Added: We invest in the automation of our physical data center infrastructure and use open source solutions when possible to automate manual processes and reduce the risk of human error and lower our operating costs.
+Added: Additionally, we leverage a common infrastructure based on OpenStack, Kernel-based Virtual Machine and Ceph to enable next-generation services.
+Added: We continue to migrate many of our non-hosting products and internal systems to Amazon Web Services.
+Added: Our infrastructure consolidations have reduced our managed physical footprint by approximately 81% over the last four years, and have accelerated our ability to deliver performant and reliable customer experiences.
These efforts and our technology infrastructure footprint allow us to scale and provide our customers with valuable products at affordable prices.
Customer Experience and Business Systems
−Removed: Our platforms provide our global customers easy-to-use products, by allowing us to experiment and quickly deploy improvements incorporating our data insights.
+Added: Our platforms provide our global customers with easy-to-use products, by allowing us to experiment and quickly deploy improvements incorporating our data insights.
Our investments in our platform capabilities include the following:
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Our content and marketing platforms leverage the latest technology, operational and production models that enable us to deliver customer-centric digital experiences at an accelerated pace through multiple touchpoints and channels.
−Removed: Our content platform and content creation processes help us realize efficiencies and scalability, which
−Removed: enhance our ability to drive new, high-quality products and customer experiences to market faster.
+Added: Our content platform and content creation processes help us realize efficiencies and scalability, which enhance our ability to drive new, high-quality products and customer experiences to market faster.
We focus on driving advancements in experimentation, the speed and volume of content creation, localization and content self-service, while ensuring platform availability and performance.
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Product Development
−Removed: We continue to expand the ways we serve our customers to adjust to their changing needs from primarily domain name registration and hosting to a broader spectrum of offerings.
−Removed: Our primary website building products (Websites + Marketing, Managed WordPress), website security suite, email offerings (Microsoft 365), commerce products and domain aftermarket each represent significant need states that are complementary to our long-standing offerings and benefit from our strengths as a company in human-infused technology.
+Added: We continue to expand the ways we serve our customers to meet them on their journeys and handle their fundamental jobs to be done.
+Added: Our primary website building products (Websites + Marketing and Managed WordPress), email offerings (Microsoft 365 and Titan email), domain aftermarket, website security, and commerce products each represent jobs to be done across the Entrepreneur's Wheel that are complementary to our long-standing offerings and provide our customers with a one-stop shop solution with human-centered guidance.
Our key product development initiatives include:
+Added: Harnessing the Power of AI For Our Customers.
+Added: We design our AI-powered tools and experiences to enhance our customers' discoverability of and engagement with the full suite of our product offerings and to reduce the friction inherent in establishing an online presence and growing a businesses.
+Added: Such tools are built to help our customers go from idea to payment acceptance in minutes with all their other business needs in between.
+Added: In 2025, we continued to harness the power of AI, with a focus on enabling agentic AI capabilities across Airo and our existing products.
+Added: Our expanded AI solutions include conversational chat interfaces that utilize natural language to help with website creation and customization;
+Added: Airo Plus Logo, which supports automated brand identity creation;
+Added: Airo Plus Marketing, to assist with AI-enabled marketing content and campaign management;
+Added: and Airo Plus Site Optimizer, an AI-driven tool to obtain website performance insights and recommendations.
+Added: We also established Airo.ai, a new website built on the GoDaddy Software Platform to help customers efficiently accomplish key jobs to
+Added: be done, from establishing an online presence to growing and managing their business.
+Added: We also use AI-enabled tools internally to support productivity and efficiency across certain functions and to facilitate experimentation, testing, and iteration in product development and operations.
Powering a Simple and Effortless Presence .
We offer a range of solutions that help our customers publish their ideas online, including Websites + Marketing and Managed WordPress.
−Removed: These solutions combine mobile-optimized website builders with an integrated set of marketing and e-commerce tools, all of which is enhanced with AI.
−Removed: We continue to invest in Websites + Marketing and other tools, templates and technology to make building, maintaining and updating a professional looking mobile or desktop presence simple and easy.
−Removed: We harnessed the foundational expertise we cultivated with respect to AI to introduce multiple customer-facing capabilities in generative AI across our suite of products, including Airo to deliver personalized website content, logos, domains, ready-to-use social media posts, marketing calendars, email communications and more.
−Removed: The automation and content creation abilities inherent in these tools elevate the discoverability of and engagement with our products, creating a true one-stop-shop experience.
+Added: These solutions combine mobile-optimized website builders with an integrated set of marketing and e-commerce solutions, all of which are enhanced with AI-powered tools.
+Added: We continue to invest in Websites + Marketing and other tools, templates and technology to make building, maintaining and updating a professional presence simple and easy.
+Added: We continue to introduce AI-powered capabilities across our suite of products aimed at delivering proactive, informed and personalized website content, logos, domains, ready-to-use social media posts, marketing calendars, email communications and more.
+Added: The automation and content creation abilities inherent in these tools help elevate the discoverability of and engagement with our products, creating a true one-stop shop experience.
This further enhances our customers' capacity to market their products, sell online, manage their businesses and grow, all in a seamless, low-friction manner.
Making the Business of Business Easy .
−Removed: Our business applications range from domain-specific email and email marketing to telephony services and payment tools to help our customers communicate with their customers and grow their ideas.
+Added: Our business applications range from domain-specific email and email marketing to payment tools to help our customers interact and communicate with their customers and grow their ideas.
For example, GoDaddy Conversations is a communications platform that helps small businesses support, engage and convert customers through email, text, online chat, social media, voice and video conversations.
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We intend to continue investing in the breadth of our product offerings to help our customers connect with their customers and run their ventures.
−Removed: The Next Generation of Naming .
−Removed: We are a global leader in domain name registration, with approximately 81 million domains under management.
−Removed: We offer easy and efficient domain name search tools through our website and mobile application, including search using business descriptions, which enables GoDaddy to better understand intent and suggest a wide variety of creative domain and business name recommendations that suit a customer's needs.
−Removed: Customers can now also use Airo to generate unique domain name suggestions.
+Added: Enabling the Next Generation of Naming .
+Added: We are the global leader in domain name registration, with approximately 81 million domains under management as of December 31, 2025.
+Added: We offer easy and efficient domain name search tools, including through Airo, that can be accessed through our website and mobile application.
+Added: Customers can search using business descriptions or natural language through our chat interface options available on Airo.ai, which suggests a wide variety of creative domain and business name recommendations aimed to suit each customer's needs.
In addition, through GoDaddy Registry, we operate or provide back-end registry services to approximately 170 TLDs.
−Removed: We also offer an expanded secondary market to help match buyers to sellers who already own domains.
−Removed: With GoDaddy Auctions, customers can find the perfect domain or invest in an inventory of domain listings and exclusive expired auctions, and they can even watch and bid on domains at auction and stay on top of current bids with our GoDaddy Investor mobile application.
−Removed: We continue to invest in search, discovery and recommendation tools and transfer protocols for both primary and secondary domains.
+Added: We also offer an expanded secondary aftermarket to help match buyers to sellers who already own domains.
+Added: For example, with GoDaddy Auctions, customers can find the perfect domain or invest in an inventory of domain listings and exclusive expired auctions, and they can even watch and bid on domains at auction and stay on top of current bids with our GoDaddy Investor mobile application.
+Added: We continue to invest in search, discovery and recommendation tools, including those that are AI-powered, and transfer protocols for both primary and secondary domains.
In 2025 we started preparations for and work on an approach towards our participation in the next ICANN gTLD round.
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Partnering Up.
−Removed: Our flexible platform enables us to form strategic partnerships and quickly launch new products and offerings for our customers, including through partnerships such as Microsoft 365 for productivity solutions.
−Removed: Additionally, we have built a robust pipeline of future partnership opportunities to continue identifying value-added product and service offerings.
−Removed: Harnessing the power of generative AI for our customers.
−Removed: We design our generative AI-powered tools and experiences to enhance our customers' discoverability of and engagement with the full suite of our product offerings and reduce the friction inherent in establishing their online presence and growing their businesses.
−Removed: With such tools, our customers can go from idea to domain to fully published website and content creation abilities in just minutes.
−Removed: In 2023, we introduced Airo, an AI-powered experience designed to build and help grow businesses online, implemented powerful generative AI tools into Websites + Marketing and brought AI-powered solutions to GoDaddy Pros with GoDaddy's AI Assistant in the Pro Hub.
−Removed: In 2024, we continued to build our AI-powered solutions and capabilities with the following:
−Removed: • GoDaddy Airo :
−Removed: Continued to build Airo with increased investments in marketing initiatives to support a broader rollout to our customers, and now include Airo for customers that start with a website purchase.
−Removed: Airo also now provides advanced logos and imagery, as well as marketing tools to help our customers grow their businesses.
−Removed: • Site Optimizer:
−Removed: Introduced our Site Optimizer tool, which can inspect any website and provide actionable recommendations to improve performance.
−Removed: • Managed WordPress :
−Removed: Expanded AI generated content in Managed WordPress, including optimized and enhanced models to generate content for multiple pages of our customers' websites making it easier for customers to build and publish websites.
+Added: Our flexible platform enables us to form strategic partnerships and quickly launch new products and offerings for our customers, including through partnerships such as Microsoft 365 to offer email and productivity solutions to our customers.
+Added: Additionally, we maintain and have ongoing processes to ensure we have a robust pipeline of potential future partnership opportunities to continue identifying value-added product and service offerings.
Helping Customers Sell Anything Anywhere.
−Removed: Our commerce solutions are designed to grow with our customers' businesses by enabling them to seamlessly sell both offline and online, from online marketplaces and social platforms, while easily managing their sales in one place .
−Removed: In 2024, we launched and upgraded the following commerce products and services:
−Removed: • GoDaddy Payments Canada:
−Removed: Launched our first international market for GoDaddy Payments with the expansion into the Canadian market, offering Canadian merchants the lowest pricing compared to leading Canadian providers, and similar processing and payment acceptance solutions our U.S.
−Removed: merchants enjoy.
−Removed: • Tap to Pay on GoDaddy App:
−Removed: Launched Tap-to-Pay capability in the GoDaddy Mobile App for Android phones, lowering the barrier for millions of small businesses to start accepting in-person, contactless payments in a seamless, low-friction sign-up experience.
−Removed: • Smart Terminal Flex :
−Removed: Launched the new GoDaddy Smart Terminal Flex, a powerful and compact POS device in the GoDaddy Smart Terminal line that is powered by GoDaddy Payments.
−Removed: • GoDaddy Payments' Subscription Plans :
−Removed: Launched two new subscription plans for GoDaddy Payments customers that combine lower transaction fees with advanced commerce features like customized invoices and Pay Links, online ordering, inventory management capabilities, and access to GoDaddy Payments' credit card surcharge program and rate saver.
−Removed: In the future we will continue to innovate in commerce solutions that are easy-to-use, allow our customers to sell anywhere and at industry-low card transaction pricing.
+Added: Our commerce solutions are designed to grow with our customers' businesses enabling them to seamlessly sell both offline and online, from online marketplaces and social platforms, while easily managing their sales in one place.
+Added: We continue to build our suite of commerce solutions, which includes GoDaddy Payments, Tap To Pay on Mobile App and Smart Terminals.
+Added: In 2025, we launched GoDaddy Capital, a merchant cash advance program available to GoDaddy Payments users, that allows them to apply for an advance of up to $1.0 million and Instant Payouts, an on-demand payout option allowing our customers to get their payout on any day, including weekends and holidays.
+Added: We also expanded commerce functionality within Websites + Marketing Commerce and introduced AI-enabled capabilities across payments and other commerce solutions to support setup, management, and optimization of selling activities.
+Added: Enabling Trust and Discoverability for AI-Powered Agents.
+Added: At GoDaddy, we are focused on supporting the evolution of the open internet, including the emerging concept of an agentic open internet , in which software and AI-enabled agents may assist individuals and businesses in completing tasks online.
+Added: For more than 30 years, the open internet has enabled entrepreneurs to establish an online presence and grow their businesses, and GoDaddy has served as a foundational partner by providing domain names, digital identity and related infrastructure.
+Added: As the internet continues to evolve with the rapid and developing use of AI-enabled agents, we believe the same foundational elements and similar infrastructures that have historically supported
+Added: participation on the open internet, such as identity, naming and trust, will become increasingly important in an agentic open internet.
+Added: For example, we expect infrastructure to be required to ensure that AI-powered agents can discover one another, validate identities and establish trust across domains allowing these agents to collaborate and complete end-to-end tasks with speed and precision.
+Added: In response to these developments, we launched ANS, an open architecture built on industry standards to serve as a trust layer for AI-powered agents.
+Added: ANS is in production with registered agents operational since the end of 2025.
+Added: Developers can register agents through GoDaddy's public API, and the public can confirm and verify agent registrations through our ANS Transparency Log, which is globally accessible.
+Added: ANS is intended to extend GoDaddy's role in supporting the open internet, and over time may present opportunities to offer additional services and partnerships related to agent identity and management.
We believe GoDaddy is one of the most recognized internet brands in the U.S.
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Our strong brand helped us attract and retain 20.4 million customers as of December 31, 2025.
−Removed: We intend to continue investing in our brand as we seek to further grow our total customers.
−Removed: We complement our brand marketing efforts with focused and metric-driven direct response marketing to acquire new customers.
−Removed: We use a variety of targeted online marketing programs for lead generation, including search engine marketing, search engine optimization and targeted email and social media marketing campaigns, as well as more traditional direct marketing and indirect channel partner marketing programs, to drive interest in our products and traffic to our websites.
−Removed: As part of this effort, we regularly run campaigns simultaneously and constantly refine our media mix across our channels.
+Added: Our marketing efforts include metric-driven direct response marketing to acquire new customers and sell additional products and services to existing customers.
+Added: We use a variety of targeted online marketing programs, including search engine marketing, SEO and targeted email and social media marketing campaigns, as well as more traditional direct marketing and indirect channel partner marketing programs, to drive interest in our products and traffic to our websites.
+Added: To maximize the returns on our investment, we constantly refine our media mix across our channels.
Central to our international strategy is a philosophy of scaling our product offerings and customer experience and deploying them through our global infrastructure.
As of December 31, 2025, we had approximately 9.8 million customers outside of the U.S.
−Removed: and derived approximately 32%, 32% and 33% of our total revenue from international sales in 2024, 2023 and 2022, respectively.
−Removed: We built a dedicated team responsible for ensuring scaling and, when necessary, the localization of our core product offerings as well as our customer care and marketing efforts.
+Added: and derived approximately 33%, 32% and 32% of our total revenue from international sales during the years ended December 31, 2025, 2024 and 2023, respectively.
+Added: Marketing and growth teams prioritize scaling initiatives, products and Care services across markets, while using select localization strategies to maximize returns in specific markets.
Our historical international investments have enabled us to successfully launch and expand our business outside the U.S.
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We take a rigorous approach to managing the level of investment we make and expect to make in each geographic market where we have a presence or expect to have a presence based on a market tier approach.
−Removed: We provide cloud-based solutions enabling individuals, businesses and organizations to establish an online presence, connect with customers and manage their ventures.
+Added: We provide cloud-based solutions enabling individuals, businesses and organizations to establish an identity and online presence, connect with customers and manage their ventures and enable them to sell directly online, in-person and across multiple channels, backed by proactive, informed and personalized guidance.
The market for our products and services is highly fragmented and competitive.
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In some instances, we use commercial partnerships with companies with which we also compete.
+Added: Additionally, as we continue to enable our solutions and tools with AI, and as technology continues to rapidly evolve, including with respect to AI and LLMs, we anticipate we will face more competition in the markets in which we compete from both traditional and non-traditional competitors.
We consider the following to be a representative list of competitors we face in some of the major areas we operate in:
−Removed: • With respect to our Core Platform products and services:
−Removed: Newfold Digital, Namecheap, Tucows, Dynadot, GMO, Cloudflare, Let's Encrypt, SEDO, Comodo, Hostinger and Identity Digital;
• With respect to our A&C products and services:
Shopify, Block, BigCommerce, Stripe, PayPal, Liquid Web, SiteGround, WP Engine, Zoho, Mindbody, Toast, Yelp, OpenTable, TikTok, Meta and WeChat;
+Added: • With respect to our Core Platform products and services:
+Added: Newfold Digital, Namecheap, Tucows, Dynadot, GMO, Cloudflare, Let's Encrypt, SEDO, Comodo, Hostinger and Identity Digital;
• With respect to both our Core Platform and A&C products and services:
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For additional information, see "Risk Factors."
−Removed: Our business is subject to regulation by the Internet Corporation for Assigned Names and Numbers (ICANN), federal and state laws in the U.S.
+Added: Our business is subject to regulation by ICANN, federal and state laws in the U.S.
and the laws of other jurisdictions in which we do business.
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(.us), Colombia (.co), China (.cn), Canada (.ca) and the UK (.uk).
−Removed: Our ability to sell ccTLDs is dependent on our and our partners' abilities to maintain accreditation in good standing with these various international authorities.
−Removed: Advertising and promotional information presented on our websites and in our products, and our other marketing and promotional activities, are subject to federal and state consumer protection laws regulating unfair and deceptive practices.
+Added: Our ability to sell ccTLDs is dependent on our and our partners' abilities to maintain accreditation in good standing with these various authorities.
+Added: Advertising and promotional information presented on our websites and in our products, and our other marketing and promotional activities, may be subject to federal and state consumer protection laws regulating unfair and deceptive practices.
federal, state and foreign legislatures have also adopted laws, rules and regulations regulating numerous other aspects of our business.
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To qualify for the safe harbor, however, registrars and website hosting providers must satisfy numerous requirements, including adopting a user policy providing for termination of service access of users who are repeat infringers, informing users of this policy and implementing the policy in a reasonable manner.
−Removed: In addition, registrars and website hosting providers must expeditiously remove or disable access to content upon receiving a proper
−Removed: notice from a copyright owner alleging infringement of its protected works.
+Added: In addition, registrars and website hosting providers must expeditiously remove or disable access to content upon receiving a proper notice from a copyright owner alleging infringement of its protected works.
A registrar or website hosting provider failing to comply with these safe harbor requirements may be found liable for copyright infringement.
9 unchanged sentences
federal and various state and foreign governments have adopted or proposed limitations on, and requirements associated with, the collection, distribution, use, storage and security of personal information of individuals.
−Removed: In addition, in several jurisdictions in which we operate, data protection is more highly regulated and rigidly enforced.
−Removed: For example, the European Union (E.U.) has enacted the General Data Protection Regulation (GDPR), which includes stringent operational requirements for processors and controllers of E.U.
+Added: For example, the European Union (E.U.) General Data Protection Regulation (GDPR), includes stringent operational requirements for processors and controllers of E.U.
personal data with broad extra-territorial effect and imposes significant penalties for non-compliance.
−Removed: In addition, California enacted the California Consumer Privacy Act in 2018, effective January 1, 2020, which was further modified by the passage of the California Privacy Rights Act (CPRA, and collectively, CCPA).
−Removed: The CCPA and its associated regulations require covered companies to provide specific disclosures to California consumers and afford such consumers new abilities to opt-out of certain sales and sharing of personal information for advertising and other purposes.
+Added: In the U.S., the California Consumer Privacy Act and its associated regulations require covered companies to provide specific disclosures to California consumers and afford such
+Added: consumers new abilities to opt-out of certain sales and sharing of personal information for advertising and other purposes.
Numerous other U.S.
states have adopted or are considering laws, rules and regulations relating to processing of personal information that apply to our business.
−Removed: We expect compliance with the increasing number of these laws, rules and regulations to be more burdensome and costly for us.
+Added: We expect compliance with the increasing number of these laws, rules and regulations in the U.S.
+Added: and globally to be more burdensome and costly for us.
Payments Regulation .
−Removed: federal, state and international laws, rules and regulations govern the payments industry, including the Bank Secrecy Act of 1970 and state money transmitter licensing laws.
+Added: federal, state and international laws, rules and regulations govern the payments industry, including the Bank Secrecy Act of 1970, anti-money laundering and sanctions regulations, and state money transmitter licensing laws.
Our payments services may become subject to regulation by authorities, which would subject us to, among other things, (i) record-keeping, reporting and bonding requirements, (ii) limitations on the investment of customer funds and (iii) inspection by state and federal regulatory agencies.
−Removed: In order to offer retail point-of-sale solutions that connect to payment networks, retail point-of-sale providers must certify their products and services with the payment card networks, financial institutions and payment processors, as well as comply with government and telecommunications company regulations including those imposed by the U.S.
−Removed: Federal Communications Commission (FCC) and similar telecommunications authorities worldwide.
+Added: In order to offer retail POS solutions that connect to payment networks, retail POS providers must certify their products and services with the payment card networks, financial institutions and payment processors, and comply with applicable network operating and security standards as well as comply with government and telecommunications company regulations including those imposed by the U.S.
+Added: Federal Communications Commission and similar telecommunications authorities worldwide.
Artificial Intelligence .
5 unchanged sentences
Similarly, intellectual property ownership and license rights, including copyright, surrounding AI technologies have not been fully addressed by U.S.
−Removed: courts or other federal or state laws, rules or regulations.
−Removed: We are continually monitoring developments in global AI laws, rules and regulations to evaluate and comply with requirements applicable to our business.
+Added: and international courts or laws, rules or regulations.
+Added: We monitor developments in global AI laws, rules and regulations to evaluate and comply with requirements applicable to our business.
Laws, rules and regulations relating to our activities are unsettled in many jurisdictions and may prove difficult or impossible to comply with in some jurisdictions.
13 unchanged sentences
We have non-disclosure, confidentiality and license agreements with employees, contractors, customers and other third parties, which limit access to and use of our proprietary information.
−Removed: Though we rely in part upon these legal and contractual protections, as well as various procedural safeguards, we believe the skill and ingenuity of our employees, the functionality and frequent enhancements to our solutions and our ability to introduce new products and features meeting the needs of our customers are more important to maintaining our competitive position in the marketplace.
−Removed: We have an ongoing trademark and service mark registration program pursuant to which we register our brand names and product names, taglines and logos in the U.S.
+Added: In addition, we have an ongoing trademark and service mark registration program pursuant to which we register our brand names and product names, taglines and logos in the U.S.
and other countries to the extent we determine appropriate and cost-effective.
We also have common law rights in some unregistered trademarks that were established over years of use.
−Removed: In addition, we have a trademark and service mark enforcement program pursuant to which we monitor applications filed by third parties to register trademarks and service marks that may be confusingly similar to ours, as well as the use of our major brand names in social media, domain names and other Internet sites.
+Added: We also have a trademark and service mark enforcement program pursuant to which we monitor applications filed by third parties to register trademarks and service marks that may be confusingly similar to ours, as well as the use of our major brand names in social media, domain names and other internet sites.
+Added: Though we rely in part upon these legal and contractual protections, as well as various procedural safeguards, we believe the skill and ingenuity of our employees, the functionality and frequent enhancements to our solutions and our ability to introduce new products and features meeting the needs of our customers are more important to maintaining our competitive position in the marketplace.
Corporate Information
7 unchanged sentences
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.