flws20241104_10q.htm
Table of Contents
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended December 29, 2024
or
☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from ___ to ___
Commission File No. 0-26841
1-800-FLOWERS.COM, Inc.
(Exact name of registrant as specified in its charter)
Delaware
11-3117311
(State of incorporation)
(I.R.S. Employer Identification No.)
Two Jericho Plaza, Suite 200 , Jericho , NY 11753
( 516 ) 237-6000
(Address of principal executive offices) (Zip code)
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading symbol(s)
Name of each exchange on which registered
Class A common stock
FLWS
The Nasdaq Stock Market
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☑ No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or such shorter period that the registrant was required to submit such files). Yes ☑ No ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and "emerging growth company" in Rule 12b-2 of the Exchange Act.
☐Large accelerated filer
☑ Accelerated filer
☐Non-accelerated filer
☐ Smaller reporting company
☐ Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☑
The number of shares outstanding of each of the Registrant’s classes of common stock as of January 24, 2025:
Class A common stock: 36,532,944
Class B common stock: 27,068,221
Table of Contents
1-800-FLOWERS.COM, Inc.
FORM 10-Q
For the quarterly period ended December 29, 2024
TABLE OF CONTENTS
Page
Part I.
Financial Information
Item 1.
Condensed Consolidated Financial Statements
1
Condensed Consolidated Balance Sheets – December 29, 2024 (Unaudited) and June 30, 2024
1
Condensed Consolidated Statements of Operations and Comprehensive Income (Loss) (Unaudited) – Three and Six Months Ended December 29, 2024 and December 31, 2023
2
Condensed Consolidated Statements of Stockholders' Equity (Unaudited) – Three and Six Months Ended December 29, 2024 and December 31, 2023
3
Condensed Consolidated Statements of Cash Flows (Unaudited) – Six Months Ended December 29, 2024 and December 31, 2023
5
Notes to Condensed Consolidated Financial Statements (Unaudited)
6
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
18
Item 3.
Quantitative and Qualitative Disclosures About Market Risk
34
Item 4.
Controls and Procedures
34
Part II.
Other Information
34
Item 1.
Legal Proceedings
34
Item 1A.
Risk Factors
34
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
35
Item 3.
Defaults upon Senior Securities
35
Item 4.
Mine Safety Disclosures
35
Item 5.
Other Information
35
Item 6.
Exhibits
36
Signatures
37
Table of Contents
PART I. – FINANCIAL INFORMATION
ITEM 1. – CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
1-800-FLOWERS.COM, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets
(in thousands, except for share data)
December 29, 2024
June 30, 2024
(unaudited)
Assets
Current assets:
Cash and cash equivalents
$ 247,220 $ 159,437
Trade receivables, net
61,352 18,024
Inventories
157,438 176,591
Prepaid and other
26,884 31,680
Total current assets
492,894 385,732
Property, plant and equipment, net
223,178 223,789
Operating lease right-of-use assets
110,455 113,926
Goodwill
156,648 156,537
Other intangibles, net
115,079 116,216
Other assets
39,516 36,448
Total assets
$ 1,137,770 $ 1,032,648
Liabilities and Stockholders' Equity
Current liabilities:
Accounts payable
$ 113,588 $ 80,005
Accrued expenses
193,558 121,303
Current maturities of long-term debt
- 10,000
Current portion of long-term operating lease liabilities
18,490 16,511
Total current liabilities
325,636 227,819
Long-term debt, net
157,474 177,113
Long-term operating lease liabilities
102,038 105,866
Deferred tax liabilities, net
17,905 19,402
Other liabilities
39,610 36,106
Total liabilities
642,663 566,306
Commitments and contingencies (See Note 13 )
Stockholders' equity:
Preferred stock, $ 0.01 par value, 10,000,000 shares authorized, none issued
- -
Class A common stock, $ 0.01 par value, 200,000,000 shares authorized, 59,281,253 and 58,792,695 shares issued at December 29, 2024 and June 30, 2024, respectively
593 588
Class B common stock, $ 0.01 par value, 200,000,000 shares authorized, 32,348,221 shares issued at December 29, 2024 and June 30, 2024
323 323
Additional paid-in capital
405,450 399,165
Retained earnings
295,136 264,978
Accumulated other comprehensive loss
( 127 ) ( 127 )
Treasury stock, at cost, 22,596,217 and 21,645,290 Class A shares at December 29, 2024 and June 30, 2024, respectively and 5,280,000 Class B shares at December 29, 2024 and June 30, 2024
( 206,268 ) ( 198,585 )
Total stockholders’ equity
495,107 466,342
Total liabilities and stockholders’ equity
$ 1,137,770 $ 1,032,648
See accompanying Notes to Condensed Consolidated Financial Statements.
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1-800-FLOWERS.COM, Inc. and Subsidiaries
Condensed Consolidated Statements of Operations and Comprehensive Income (Loss)
(in thousands, except for per share data)
(unaudited)
Three Months Ended
Six Months Ended
December 29,
December 31,
December 29,
December 31,
2024
2023
2024
2023
Net revenues
$
775,492
$
822,054
$
1,017,582
$
1,091,104
Cost of revenues (excludes depreciation and amortization)
439,899
466,357
589,670
633,479
Gross profit
335,593
355,697
427,912
457,625
Operating expenses:
Marketing and sales
187,003
188,557
269,100
271,075
Technology and development
15,973
14,822
31,612
30,126
General and administrative
27,410
27,154
55,936
55,643
Depreciation and amortization
14,130
14,152
27,168
27,346
Intangible impairment
-
19,762
-
19,762
Total operating expenses
244,516
264,447
383,816
403,952
Operating income
91,077
91,250
44,096
53,673
Interest expense, net
4,396
4,611
7,756
8,093
Other income, net
( 1,164
)
( 2,736
)
( 2,931
)
( 2,262
)
Income before income taxes
87,845
89,375
39,271
47,842
Income tax expense
23,497
26,468
9,113
16,177
Net income and comprehensive net income
64,348
62,907
30,158
31,665
Basic net income per common share
$
1.01
$
0.97
$
0.47
$
0.49
Diluted net income per common share
$
1.00
$
0.97
$
0.47
$
0.49
Weighted average shares used in the calculation of net income per common share:
Basic
63,836
64,835
64,017
64,814
Diluted
64,306
65,177
64,501
65,155
See accompanying Notes to Condensed Consolidated Financial Statements.
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1-800-FLOWERS.COM, Inc. and Subsidiaries
Condensed Consolidated Statements of Stockholders' Equity
(in thousands, except share data)
(unaudited)
Three Months Ended December 29, 2024 and December 31, 2023
Accumulated
Common Stock
Additional
Other
Total
Class A
Class B
Paid-in
Retained
Comprehensive
Treasury Stock
Stockholders’
Shares
Amount
Shares
Amount
Capital
Earnings
Loss
Shares
Amount
Equity
Balance at September 29, 2024
58,798,430
$
588
32,348,221
$
323
$
401,685
$
230,788
$
( 127
)
27,085,703
$
( 199,840
)
$
433,417
Net income
-
-
-
-
-
64,348
-
-
-
64,348
Stock-based compensation
466,301
5
-
-
3,624
-
-
-
-
3,629
Exercise of stock options
16,522
-
-
-
141
-
-
-
-
141
Acquisition of Class A treasury stock
-
-
-
-
-
-
-
790,514
( 6,428
)
( 6,428
)
Balance at December 29, 2024
59,281,253
$
593
32,348,221
$
323
$
405,450
$
295,136
$
( 127
)
27,876,217
$
( 206,268
)
$
495,107
Balance at October 1, 2023
58,309,547
$
583
32,348,221
$
323
$
390,579
$
239,841
$
( 170
)
25,856,358
$
( 188,265
)
$
442,891
Net income
-
-
-
-
-
62,907
-
-
-
62,907
Stock-based compensation
429,312
5
-
-
2,226
-
-
-
-
2,231
Exercise of stock options
5,110
-
-
-
44
-
-
-
-
44
Acquisition of Class A treasury stock
-
-
-
-
-
-
-
512,978
( 4,713
)
( 4,713
)
Balance at December 31, 2023
58,743,969
$
588
32,348,221
$
323
$
392,849
$
302,748
$
( 170
)
26,369,336
$
( 192,978
)
$
503,360
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1-800-FLOWERS.COM, Inc. and Subsidiaries
Condensed Consolidated Statements of Stockholders' Equity
(in thousands, except share data)
(unaudited)
Six Months Ended December 29, 2024 and December 31, 2023
Accumulated
Common Stock
Additional
Other
Total
Class A
Class B
Paid-in
Retained
Comprehensive
Treasury Stock
Stockholders’
Shares
Amount
Shares
Amount
Capital
Earnings
Loss
Shares
Amount
Equity
Balance at June 30, 2024
58,792,695
$
588
32,348,221
$
323
$
399,165
$
264,978
$
( 127
)
26,925,290
$
( 198,585
)
$
466,342
Net income
-
-
-
-
-
30,158
-
-
-
30,158
Stock-based compensation
467,301
5
-
-
6,103
-
-
-
-
6,108
Exercise of stock options
21,257
-
-
-
182
-
-
-
-
182
Acquisition of Class A treasury stock
-
-
-
-
-
-
-
950,927
( 7,683
)
( 7,683
)
Balance at December 29, 2024
59,281,253
$
593
32,348,221
$
323
$
405,450
$
295,136
$
( 127
)
27,876,217
$
( 206,268
)
$
495,107
Balance at July 2, 2023
58,273,747
$
583
32,348,221
$
323
$
388,215
$
271,083
$
( 170
)
25,845,875
$
( 188,191
)
$
471,843
Net income
-
-
-
-
-
31,665
-
-
-
31,665
Stock-based compensation
465,112
5
-
-
4,590
-
-
-
-
4,595
Exercise of stock options
5,110
-
-
-
44
-
-
-
-
44
Acquisition of Class A treasury stock
-
-
-
-
-
-
-
523,461
( 4,787
)
( 4,787
)
Balance at December 31, 2023
58,743,969
$
588
32,348,221
$
323
$
392,849
$
302,748
$
( 170
)
26,369,336
$
( 192,978
)
$
503,360
See accompanying Notes to Condensed Consolidated Financial Statements.
4
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1-800-FLOWERS.COM, Inc. and Subsidiaries
Condensed Consolidated Statements of Cash Flows
(in thousands)
(unaudited)
Six Months Ended
December 29,
December 31,
2024
2023
Operating activities:
Net income
$
30,158
$
31,665
Reconciliation of net income to net provided by operating activities, net of acquisitions:
Intangible impairment
-
19,762
Depreciation and amortization
27,168
27,346
Amortization of deferred financing costs
361
361
Deferred income taxes
( 1,496
)
( 6,108
)
Bad debt expense
131
225
Stock-based compensation
6,108
4,595
Other non-cash items
( 412
)
( 385
)
Changes in operating items:
Trade receivables
( 43,400
)
( 26,384
)
Inventories
20,446
29,808
Prepaid and other
5,850
6,640
Accounts payable and accrued expenses
104,671
125,404
Other assets and liabilities
1,722
( 169
)
Net cash provided by operating activities
151,307
212,760
Investing activities:
Acquisitions, net of cash acquired
( 3,000
)
-
Capital expenditures
( 23,023
)
( 17,807
)
Net cash used in investing activities
( 26,023
)
( 17,807
)
Financing activities:
Acquisition of treasury stock
( 7,683
)
( 4,787
)
Proceeds from exercise of employee stock options
182
44
Proceeds from bank borrowings
110,000
82,000
Repayment of bank borrowings
( 140,000
)
( 87,000
)
Net cash used in financing activities
( 37,501
)
( 9,743
)
Net change in cash and cash equivalents
87,783
185,210
Cash and cash equivalents:
Beginning of period
159,437
126,807
End of period
$
247,220
$
312,017
See accompanying Notes to Condensed Consolidated Financial Statements.
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1-800-FLOWERS.COM, Inc. and Subsidiaries
Notes to Condensed Consolidated Financial Statements
(unaudited)
Note 1 – Accounting Policies
Basis of Presentation
The accompanying unaudited condensed consolidated financial statements have been prepared by 1 - 800 -FLOWERS.COM, Inc. and Subsidiaries (the “Company”) in accordance with U.S. generally accepted accounting principles (“GAAP”) for interim financial information and with the instructions to Form 10 -Q and Article 10 of Regulation S- X. Accordingly, they do not include all of the information and notes required by GAAP for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair presentation have been included. Operating results for the three and six -month periods ended December 29, 2024 are not necessarily indicative of the results that may be expected for the fiscal year ending June 29, 2025 . These financial statements should be read in conjunction with our Annual Report on Form 10 -K for the fiscal year ended June 30, 2024 , which provides a more complete understanding of our accounting policies, financial position, operating results and other matters.
The Company’s quarterly results may experience seasonal fluctuations. Due to the seasonal nature of the Company’s business, and its continued expansion into non-floral products, the Thanksgiving through Christmas holiday season, which falls within the Company’s second fiscal quarter, is expected to generate over 40% of the Company’s annual revenues, and all of its earnings. Due to the number of major floral gifting occasions, including Mother's Day, Valentine’s Day, Easter, and Administrative Professionals Week, revenues also have historically risen during the Company’s fiscal third and fourth quarters in comparison to its fiscal first quarter.
Use of Estimates
The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates.
Revenue Recognition
Net revenue is measured based on the amount of consideration that we expect to receive, reduced by discounts and estimates for credits and returns (calculated based upon previous experience and management’s evaluation). Service and outbound shipping charged to customers are recognized at the time the related merchandise revenues are recognized and are included in net revenues. Inbound and outbound shipping and delivery costs are included in cost of revenues. Net revenues exclude sales and other similar taxes collected from customers.
A description of our principal revenue generating activities is as follows:
●
E-commerce revenues - consumer products sold through our online and telephonic channels. Revenue is recognized when control of the merchandise is transferred to the customer, which generally occurs upon shipment. Payment is typically due prior to the date of shipment.
●
Retail revenues - consumer products sold through our retail stores. Revenue is recognized when control of the goods is transferred to the customer, at the point of sale, at which time payment is received.
●
Wholesale revenues - products sold to our wholesale customers for subsequent resale. Revenue is recognized when control of the goods is transferred to the customer, in accordance with the terms of the applicable agreement. Payment terms are typically 30 days from the date control over the product is transferred to the customer.
●
BloomNet Services - membership fees as well as other service offerings to florists. Membership and other subscription-based fees are recognized monthly as earned. Services revenues related to orders sent through the floral network are variable, based on either the number of orders or the value of orders, and are recognized in the period in which the orders are delivered. The contracts within BloomNet Services are typically month-to-month and, as a result no consideration allocation is necessary across multiple reporting periods. Payment is typically due less than 30 days from the date the services were performed.
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Deferred Revenues
Deferred revenues are recorded when the Company has received consideration (i.e. advance payment) before satisfying its performance obligations. As such, customer orders are recorded as deferred revenue prior to shipment or rendering of product or services. Deferred revenues primarily relate to e-commerce orders placed, but not shipped, prior to the end of the fiscal period, as well as for subscription programs, including our various food, wine, and plant-of-the-month clubs and our Celebrations Passport® program.
Our total deferred revenue as of June 30, 2024 was $ 25.0 million (included in “Accrued expenses” on our consolidated balance sheets), o f which $ 9.0 million and $22.0 million was recognized as revenue during the three and six months ended December 29, 2024 . The deferred revenue balance as of December 29, 2024 was $ 36.1 million.
Impairment Evaluation
The Company performs its annual assessment of goodwill and indefinite-lived intangible impairment during its fiscal fourth quarter, or more frequently if events occur or circumstances change such that it is more likely than not that an impairment may exist. During the quarter ended December 31, 2023, as a result of a decline in the actual and projected revenue for the Company's PersonalizationMall tradename (indefinite-lived intangible asset), as well as a higher discount rate resulting from the higher interest rate environment, the Company determined that an impairment assessment was required for this tradename. This assessment resulted in the Company recording a non-cash impairment charge of $ 19.8 million to reduce the recorded carrying value of the PersonalizationMall tradename.
The Company concluded that goodwill and other indefinite-lived intangible assets, excluding its PersonalizationMall tradename, did not require an impairment assessment. See Note 6 – Goodwill and other intangibles, net for further information.
Recently Issued Accounting Pronouncements
In November 2024, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") 2024 - 03, Income Statement–Reporting Comprehensive Income–Expense Disaggregation Disclosures (Subtopic 220 - 40 ): Disaggregation of Income Statement Expenses. ASU 2024 - 03 requires enhanced disclosures about a business entity's expenses, includes enhanced interim disclosure requirements, and requires additional disclosure about specific types of expenses included in the expense captions presented on the face of the income statement, as well as disclosures about selling expenses. The amendments in ASU 2024 - 03 are effective for fiscal years beginning after December 15, 2026, and interim reporting periods within fiscal years beginning after December 15, 2027, with early adoption permitted. ASU 2024 - 03 allows for either a prospective or retrospective approach on adoption. The Company is currently evaluating the impact of ASU 2024 - 03 on its consolidated financial statements and related disclosures.
In December 2023, the FASB issued ASU 2023 - 09, Income Taxes (Topic 740 ): Improvements to Income Tax Disclosures . ASU 2023 - 09 requires the disclosure of additional information with respect to the reconciliation of the effective tax rate to the statutory rate for federal, state, and foreign income taxes and requires greater detail about significant reconciling items in the reconciliation. Additionally, the amendment requires disaggregated information pertaining to taxes paid, net of refunds received, for federal, state, and foreign income taxes. The amendments in ASU 2023 - 09 are effective for fiscal years beginning after December 15, 2024, with early adoption permitted, and allows for either a prospective or retrospective approach on adoption. The Company is currently evaluating the impact of ASU 2023 - 09 on its consolidated financial statements and related disclosures.
In November 2023, the FASB issued ASU 2023 - 07, Segment Reporting (Topic 280 ): Improvements to Reportable Segment Disclosures . ASU 2023 - 07 requires enhanced disclosures about significant segment expenses, includes enhanced interim disclosure requirements, clarifies circumstances in which an entity can disclose multiple segment measures of profit or loss, provides new segment disclosure requirements for entities with a single reportable segment, and contains other disclosure requirements. The amendments in ASU 2023 - 07 are effective for fiscal years beginning after December 15, 2023, and interim periods within fiscal years beginning after December 15, 2024, with early adoption permitted. ASU 2023 - 07 is to be applied retrospectively to all prior periods presented in the financial statements. The Company is currently evaluating the impact of ASU 2023 - 07 on its consolidated financial statements and related disclosures.
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Note 2 – Net Income (Loss) Per Common Share
Basic net income per common share is computed by dividing the net income during the period by the weighted average number of common shares outstanding during the period. Diluted net income per common share reflects the potential dilution that would occur if securities or other contracts to issue common stock were exercised or converted into common stock.
The following table sets forth the computation of basic and diluted net income per common share:
Three Months Ended
Six Months Ended
December 29,
December 31,
December 29,
December 31,
2024
2023
2024
2023
(in thousands, except per share data)
Numerator:
Net income
$
64,348
$
62,907
$
30,158
$
31,665
Denominator:
Weighted average shares outstanding
63,836
64,835
64,017
64,814
Effect of dilutive stock options and unvested restricted stock awards
470
342
484
341
Diluted weighted-average shares outstanding
64,306
65,177
64,501
65,155
Net income per common share
Basic
$
1.01
$
0.97
$
0.47
$
0.49
Diluted
$
1.00
$
0.97
$
0.47
$
0.49
Note 3 – Acquisitions
Acquisition of Scharffen Berger
On July 1, 2024, the Company completed its acquisition of certain assets of Scharffen Berger®, a chocolate manufacturing company, expanding the Company's product offerings in the Gourmet Foods & Gift Baskets Segment. The Company used cash on hand to fund the purchase.
The total consideration of $ 3.3 million was primarily allocated to the identifiable assets acquired and liabilities assumed based on the preliminary estimates of their fair values on the acquisition date, including: property, plant and equipment of $ 2.0 million, inventory of $ 1.3 million and goodwill of $ 0.1 million (deductible for income tax purposes), offset by net liabilities of $ 0.1 million. The Company is in the process of finalizing its allocation and this may result in potential adjustments to the carrying value of the respective recorded assets and liabilities, establishment of certain additional intangible assets, revision of useful lives of intangible assets, and the determination of any residual amount that will be allocated to goodwill.
Scharffen Berger annual revenues and results of operations, based on its most recent available financial information, is deemed immaterial to the Company's consolidated financial statements and, as such, pro forma results of operations have not been presented.
Acquisition of Card Isle
On April 3, 2024, the Company, within its BloomNet segment, completed its acquisition of certain assets of Card Isle®, an e-commerce greeting card company, expanding the Company’s presence in the greeting card category across all brands. The Company used cash on hand to fund the purchase.
The total consideration of $ 3.6 million was allocated to the identifiable assets acquired and liabilities assumed based on the estimates of their fair values on the acquisition date. During the quarter ended December 29, 2024, the Company finalized its purchase price allocation, and the consideration transferred was allocated to goodwill of $ 3.0 million (deductible for income tax purposes) and artist contracts of $ 0.6 million ( 5 -year life).
Card Isle annual revenues and results of operations, based on its most recently available financial information, is deemed immaterial to the Company's consolidated financial statements and, as such, pro forma results of operations have not been presented.
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Note 4 – Inventory
The Company’s inventory, valued at the lower of cost or net realizable value, includes purchased and manufactured finished goods for sale, packaging supplies, crops, raw material ingredients for manufactured products and associated manufacturing labor, and is classified as follows:
December 29, 2024
June 30, 2024
(in thousands)
Finished goods
$
100,896
$
94,590
Work-in-process
12,058
25,849
Raw materials
44,484
56,152
Total inventory
$
157,438
$
176,591
Note 5 – Property, plant and equipment, net
The Company’s property, plant and equipment, net consists of the following:
December 29, 2024
June 30, 2024
(in thousands)
Land
$
33,827
$
33,827
Orchards in production and land improvements
20,917
20,604
Building and building improvements
70,035
69,089
Leasehold improvements
31,330
31,289
Production equipment
135,746
131,664
Furniture and fixtures
9,512
9,325
Computer and telecommunication equipment
43,951
42,159
Software
205,187
176,160
Capital projects in progress
11,223
23,172
Property, plant and equipment, gross
561,728
537,289
Accumulated depreciation and amortization
( 338,550
)
( 313,500
)
Property, plant and equipment, net
$
223,178
$
223,789
Note 6 – Goodwill and other intangibles, net
The following table presents goodwill by segment and the related change in the net carrying amount:
Gourmet
Consumer
Foods &
Floral &
Gift
Gifts
BloomNet
Baskets
Total
(in thousands)
Balance at June 30, 2024
$
153,577
$
2,960
$
-
$
156,537
Acquisition of Scharffen Berger
-
-
111
111
Balance at December 29, 2024
$
153,577
$
2,960
$
111
$
156,648
9
Table of Contents
The Company’s other intangible assets, net consist of the following:
December 29, 2024
June 30, 2024
Gross
Gross
Amortization
Carrying
Accumulated
Carrying
Accumulated
Period
Amount
Amortization
Net
Amount
Amortization
Net
(in years)
(in thousands)
Intangible assets with determinable lives
Investment in licenses
14 - 16
$
7,420
$
6,727
$
693
$
7,420
$
6,674
$
746
Customer lists
3 - 10
29,647
26,986
2,661
29,647
25,932
3,715
Other
5 - 14
2,946
2,694
252
2,946
2,664
282
Total intangible assets with determinable lives
40,013
36,407
3,606
40,013
35,270
4,743
Trademarks with indefinite lives
111,473
-
111,473
111,473
-
111,473
Total identifiable intangible assets
$
151,486
$
36,407
$
115,079
$
151,486
$
35,270
$
116,216
Future estimated amortization expense is as follows: remainder of fiscal 2025 - $ 0.9 million, fiscal 2026 - $ 1.4 million, fiscal 2027 - $ 0.6 million, fiscal 2028 - $ 0.3 million, fiscal 2029 - $ 0.2 million and thereafter - $ 0.1 million.
The Company performs its annual assessment of goodwill and indefinite-lived intangibles impairment during its fiscal fourth quarter, or more frequently if events occur or circumstances change such that it is more likely than not that an impairment may exist.
During the quarter ended December 31, 2023, as a result of a decline in the actual and projected revenue for the Company’s PersonalizationMall tradename (indefinite-lived intangible asset), as well as a higher discount rate resulting from the higher interest rate environment, the Company determined that an impairment assessment was required. The Company’s impairment test for the indefinite-lived intangible asset encompassed calculating a fair value of the indefinite-lived intangible asset and comparing that result to its carrying value. To determine fair value of the indefinite-lived intangible asset, the Company used an income approach, the relief-from-royalty method. This method assumes that, in lieu of ownership, a third party would be willing to pay a royalty in order to obtain the rights to use the comparable asset. Indefinite-lived intangible assets’ fair values require significant judgments in determining both the assets’ estimated cash flows as well as the appropriate discount and royalty rates applied to those cash flows to determine fair value. Based on the impairment assessment performed for the quarter ending December 31, 2023, the Company recorded a non-cash impairment charge of $ 19.8 million to reduce the recorded carrying value of the PersonalizationMall tradename to its estimated fair value. This impairment charge was recorded in the Company’s Consumer Floral & Gifts reporting unit. The Company concluded that goodwill and other indefinite-lived intangible assets, excluding its PersonalizationMall tradename, did not require an impairment assessment.
Note 7 – Investments
Equity investments without a readily determinable fair value
Investments in non-marketable equity instruments of private companies, where the Company does
not possess the ability to exercise significant influence, are accounted for at cost, less impairment (assessed qualitatively at each reporting period), adjusted for observable price changes from orderly transactions for identical or similar investments of the same issuer. These investments are included within “Other assets” in the Company’s consolidated balance sheets. The aggregate carrying amount of the Company’s cost method invest
ments was
$ 2.4
million as of
December 29, 2024
and
June 30, 2024
, respectively.
Equity investments with a readily determinable fair value
The Company also holds certain trading securities associated with its Non-Qualified Deferred Compensation Plan (“NQDC Plan”). These investments are measured using quoted market prices at the reporting date and are included within the “Other assets” line item in the consolidated balance sheets (see
Note 11 - Fair Value Measurements ).
10
Table of Contents
Note 8 – Leases
The Company currently leases plants, warehouses, offices, store facilities, and equipment under various leases
through fiscal 2036. M ost lease agreements are of a long-term nature (over a year), although the Company does also enter into short-term leases, primarily for seasonal needs. Lease agreements
may contain renewal options and rent escalation clauses and require the Company to pay real estate taxes, insurance, common area maintenance and operating expenses applicable to the leased properties. The Company accounts for its leases in accordance with Accounting Standards Codification ("ASC")
842.
At contract inception, the Company determines whether a contract is, or contains, a lease by determining whether it conveys the right to control the use of the identified asset for a period of time, by assessing whether the Company has the right to obtain substantially all of the economic benefits from use of the identified asset and the right to direct the use of the identified asset.
At the lease commencement date, the Company determines if a lease should be classified as an operating or a finance lease (the Company currently has
no finance leases) and recognizes a corresponding lease liability and a right-of-use asset on its consolidated balance sheet. The lease liability is initially and subsequently measured as the present value of the remaining fixed minimum rental payments (including base rent and fixed common area maintenance) using discount rates as of the commencement date. Variable payments (including most utilities, real estate taxes, insurance and variable common area maintenance) are expensed as incurred. Further, the Company elected a short-term lease exception policy, permitting it to
not apply the recognition requirements of this standard to short-term leases (i.e. leases with terms of
12 months or less) and an accounting policy to account for lease and non-lease components as a single component for certain classes of assets. The right-of-use asset is initially and subsequently measured at the carrying amount of the lease liability adjusted for any prepaid or accrued lease payments, remaining balance of lease incentives received, unamortized initial direct costs, or impairment charges relating to the right-of-use asset. Right-of-use assets are assessed for impairment using the long-lived assets impairment guidance. The discount rate used to determine the present value of lease payments is the Company’s estimated collateralized incremental borrowing rate, based on the yield curve for the respective lease terms, as the Company generally cannot determine the interest rate implicit in the lease.
The Company recognizes expense for its operating leases on a straight-line basis over the lease term. As these leases expire, it can be expected that in the normal course of business they will be renewed or replaced. Renewal option periods are included in the measurement of lease liability, where the exercise is reasonably certain to occur. Key estimates and judgments in accounting for leases include how the Company determines: (
1 ) lease payments, (
2 ) lease term, and (
3 ) the discount rate used in calculating the lease liability.
Additional information related to the Company's leases is as follows:
Three Months Ended
Six Months Ended
December 29,
December 31,
December 29,
December 31,
2024
2023
2024
2023
(in thousands)
Lease costs:
Operating lease costs
$
5,993
$
5,651
$
11,997
$
11,273
Variable lease costs
6,829
7,568
13,356
14,082
Short-term lease cost
2,310
2,535
3,065
3,418
Sublease income
( 206
)
( 246
)
( 436
)
( 497
)
Total lease costs
$
14,926
$
15,508
$
27,982
$
28,276
Cash paid for amounts included in measurement of operating lease liabilities
$
10,376
$
11,300
Right-of-use assets obtained in exchange for new operating lease liabilities
$
5,855
$
1,784
December 29,
2024
Weighted-average remaining lease term - operating leases (in years)
7.5
Weighted-discount rate - operating leases
4.5
%
11
Table of Contents
Maturities of lease liabilities in accordance with ASC 842 as of December 29, 2024 and reconciliation to the consolidated balance sheet are as follows (in thousands):
Fiscal Year:
Remainder of 2025
$
11,884
2026
21,875
2027
18,956
2028
17,979
2029
17,031
Thereafter
54,123
Total future minimum lease payments
141,848
Less: Imputed remaining interest
21,320
Total operating lease liabilities
120,528
Less: Current portion of long-term operating lease liabilities
18,490
Long-term operating lease liabilities
$
102,038
Note 9 – Accrued expenses
Accrued expenses consists of the following:
December 29, 2024
June 30, 2024
(in thousands)
Payroll and employee benefits
$
22,559
$
29,954
Deferred revenue
36,149
25,009
Accrued marketing expenses
15,580
10,709
Accrued florist payout
12,569
9,526
Accrued purchases
43,469
15,338
Other
63,232
30,767
Accrued Expenses
$
193,558
$
121,303
Note 10 – Long-term debt, net
The Company’s current and long-term debt consists of the following:
December 29, 2024
June 30, 2024
(in thousands)
Revolver
$ - $ -
Term Loans
160,000 190,000
Deferred financing costs
( 2,526 ) ( 2,887 )
Total debt
157,474 187,113
Less: current maturities of long-term debt
- 10,000
Long-term debt, net
$ 157,474 $ 177,113
On
June 27, 2023, the Company, certain of its U.S. subsidiaries, the lenders party thereto and JPMorgan Chase Bank, N.A., as Administrative Agent entered into a Third Amended and Restated Credit Agreement (the “Third Amended Credit Agreement”). The Third Amended Credit Agreement amended and restated the Company’s Second Amended and Restated Credit Agreement, dated as of
May 31, 2019 ( as amended by the First Amendment, dated as of
August 20, 2020, the Second Amendment, dated as of
November 8, 2021, and the Third Amendment, dated as of
August 29, 2022). The Third Amended Credit Agreement, among other modifications: (i) increased the amount of the outstanding term loan (“Term Loan”) to
$ 200 million, (ii) decreased the amount of the commitments in respect of the revolving credit facility to
$ 225 million, subject to a seasonal reduction to an aggregate amount of
$ 125 million for the period from
January 1 to
August 1, ( iii) extended the maturity date of the outstanding Term Loan and the revolving credit facilities to
June 27, 2028, and (iv) increased the applicable interest rate margins for SOFR and base rate loans by
25 basis points.
For each borrowing under the Existing Credit Agreement (as defined below), the Company
may elect that such borrowing bear interest at an annual rate equal to either: (
1 ) a base rate plus an applicable margin varying based on the Company’s consolidated leverage ratio, where the base rate is the highest of (a) the prime rate, (b) the New York fed bank rate plus
0.5 %, and (c) an adjusted SOFR rate for a
one -month interest period plus
1 % or (
2 ) an adjusted SOFR rate plus an applicable margin varying based on the Company’s consolidated leverage ratio. The adjusted SOFR rate includes a credit spread adjustment of
0.1 % for all interest periods.
12
Table of Contents
On January 28, 2025, the Company, certain of its U.S. subsidiaries, the lenders party thereto and JPMorgan Chase Bank, N.A., as Administrative Agent, entered into a First Amendment (the “First Amendment”) to the Third Amended Credit Agreement. The First Amendment amended the Third Amended Credit Agreement (the Third Amended Credit Agreement, as amended by the First Amendment, the “Existing Credit Agreement”) by, among other modifications, ( 1 ) revising the definition of “Consolidated EBITDA” to ( x ) provide that extraordinary, unusual or non-recurring cash expenses or losses may be added back to Consolidated Net Income in the calculation of Consolidated EBITDA, (y) clarify that expenses or losses in connection with the implementation or integration of operational systems, information technology or similar upgrades are deemed to constitute extraordinary, unusual or non-recurring expenses or losses, and (z) include an additional add-back to Consolidated EBITDA for the amount of any restructuring charge, accrual, reserve (and increases to existing reserves) or expense, ( 2 ) clarifying the application of optional prepayments of Term Loans under the Existing Credit Agreement toward scheduled principal payments of such Term Loans, and ( 3 ) revising the definition of “Consolidated Fixed Charges” to clarify that applicable scheduled principal payments of indebtedness are included in Consolidated Fixed Charges only to the extent not offset by the application of prepayments of such indebtedness.
The Existing Credit Agreement requires that while any borrowings or commitments are outstanding the Company comply with certain financial covenants and affirmative covenants as well as certain negative covenants that, subject to certain exceptions, limit the Company’s ability to, among other things, incur additional indebtedness, make certain investments and make certain restricted payments. The Company was in compliance with these covenants as of December 29, 2024 . The Existing Credit Agreement is secured by substantially all of the assets of the Company.
The principal of the Term Loan is payable at a rate of $ 2.5 million for the first 8 quarterly installments beginning on September 29, 2023, increasing to a quarterly payment of $ 5.0 million, commencing on September 26, 2025, for the remaining 11 payments, with the remaining balance of $ 125.0 million due upon maturity on June 27, 2028.
During the three months ended December 29, 2024, the Company elected to optionally pay down an incremental $ 25.0 million against the outstanding Term Loan balance. This payment will be applied toward the installment payments, noted above in direct order of maturity.
Future principal Term Loan payments under the Third Amended Credit Agreement are as follows:
$ 0.0
million – remainder of fiscal
2025
,
$ 0.0
million – fiscal
2026
,
$ 20.0
million – fiscal
2027
, and
$ 140.0
million – fiscal
2028
.
Note 11 – Fair value measurements
Cash and cash equivalents, trade and other receivables, prepaids, accounts payable and accrued expenses are reflected in the consolidated balance sheets at carrying value, which approximates fair value due to the short-term nature of these instruments. Although no trading market exists, the Company believes that the carrying amount of its debt approximates fair value due to its variable nature (these are level 2 investments). The Company’s investments in non-marketable equity instruments of private companies are carried at cost and are periodically assessed for other-than-temporary impairment when an event or circumstances indicate that an other-than-temporary decline in value may have occurred. The Company’s remaining financial assets and liabilities are measured and recorded at fair value (see table below). The Company’s non-financial assets, such as definite lived intangible assets and property, plant and equipment, are recorded at cost and are assessed for impairment when an event or circumstance indicates that an other-than-temporary decline in value may have occurred. Goodwill and indefinite lived intangibles are tested for impairment annually, or more frequently, if events occur or circumstances change such that it is more likely than not that an impairment may exist, as required under the accounting standards.
Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability, in the principal or most advantageous market for the asset or liability, in an orderly transaction between market participants at the measurement date. The authoritative guidance for fair value measurements establishes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The three levels of the fair value hierarchy under the guidance are described below:
Level 1
Valuations based on quoted prices in active markets for identical assets or liabilities that the entity has the ability to access.
Level 2
Valuations based on quoted prices for similar assets or liabilities, quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by observable data for substantially the full term of the assets or liabilities.
Level 3
Valuations based on inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.
13
Table of Contents
The following table presents by level, within the fair value hierarchy, financial assets and liabilities measured at fair value on a recurring basis:
Carrying
Fair Value Measurements
Value
Assets (Liabilities)
Level 1
Level 2
Level 3
(in thousands)
Assets (Liabilities) as of December 29, 2024
Trading securities held in a “rabbi trust” (1)
$
36,182
$
36,182
$
-
$
-
$
36,182
$
36,182
$
-
$
-
Assets (Liabilities) as of June 30, 2024
Trading securities held in a “rabbi trust”(1)
$
32,805
$
32,805
$
-
$
-
$
32,805
$
32,805
$
-
$
-
( 1 )
The Company has established a NQDC Plan for certain members of senior management. Deferred compensation plan assets are invested in mutual funds held in a “rabbi trust,” which is restricted for payment to participants of the NQDC Plan. Trading securities held in a rabbi trust are measured using quoted market prices at the reporting date and are included in the “Other assets” line item, with the corresponding liability included in the “Other liabilities” line item in the consolidated balance sheets.
Note 12 – Income taxes
The Company computed the interim tax provision using an estimated annual effective rate, adjusted for discrete items. This estimate is used in providing for income taxes on a year-to-date basis and may change in subsequent interim periods. The Company’s effective tax rate for the three and six months ended December 29, 2024 was 26.7 % and 23.2 %, respectively, compared to 29.6 % and 33.8 % in the same periods of the prior year. The Company’s effective tax rate for the three and six months ended December 29, 2024 differed from the U.S. federal statutory rate of 21.0 % primarily due to state income taxes, tax deficiencies (shortfalls) from stock-based compensation and increases in valuation allowances, partially offset by tax credits. The Company’s effective tax rate for the three and six months ended December 31, 2023 differed from the U.S. federal statutory rate of 21.0 % primarily due to state income taxes and non-deductible executive compensation, partially offset by tax credits. The Company's effective tax rate for the three and six months ended December 31, 2023, was further impacted by the intangible impairment charge, which reduced the amount of income reflected in the Company’s estimated annual effective tax rate.
The Company evaluates the realizability of its deferred tax assets on a quarterly basis and establishes valuation allowances when it is more likely than not that all or a portion of a deferred tax asset may not be realized. In completing this evaluation, the Company considers available positive and negative evidence. Such evidence includes historical operating results, the existence of cumulative earnings and losses in the most recent fiscal years, taxable income in prior carryback year(s) if permitted under the tax law, the time period over which our temporary differences will reverse, the implementation of feasible and prudent tax planning strategies, and expectations for future pre-tax operating income. Estimating future taxable income is inherently uncertain and requires judgment. Deferred tax assets are reduced by a valuation allowance if, based on the weight of this evidence, it is more likely than not that all or a portion of the recorded deferred tax assets will not be realized in future periods. As of December 29, 2024, and June 30, 2024, the Company had valuation allowances of approximately $ 6.2 million and $ 4.9 million, respectively, primarily related to certain state and foreign net operating losses.
The Company files income tax returns in the U.S. federal jurisdiction, various state jurisdictions, and various foreign countries. The Company’s fiscal years 2023, 2022 and 2021 remain subject to U.S. federal examination. Due to nonconformity with the U.S. federal statute of limitations for assessment, certain states remain open from fiscal 2020. The Company's foreign income tax filings from fiscal 2018 are open for examination by its respective foreign tax authorities, mainly Canada and Brazil. The Company’s policy is to recognize interest and penalties accrued on any unrecognized tax benefits as a component of income tax expense. At December 29, 2024, the Company has an unrecognized tax benefit, including accrued interest and penalties, of approximately $ 3.4 million (included in "Other liabilities" on our consolidated balance sheet), all of which if fully recognized would impact our effective tax rate. The Company believes that $ 0.4 million of unrecognized tax positions will be resolved over the next twelve months.
14
Table of Contents
Note 13 – Commitments and contingencies
Litigation
There are various claims, lawsuits, and pending actions against the Company and its subsidiaries incident to the operations of its businesses. It is the opinion of management, after consultation with counsel, that the final resolution of such claims, lawsuits and pending actions will not have a material adverse effect on the Company's consolidated financial position, results of operations or liquidity.
Note 14 – Business segments
The Company’s management reviews the results of its operations by the following three business segments:
•
Consumer Floral & Gifts,
•
BloomNet, and
•
Gourmet Foods & Gift Baskets
Segment performance is measured based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. As such, management’s measure of profitability for these segments does not include the effect of corporate overhead (see (a) below), nor does it include depreciation and amortization, other (income) expense, net and income taxes, or stock-based compensation, which are included within corporate overhead. Assets and liabilities are reviewed at the consolidated level by management and not accounted for by segment.
Three Months Ended
Six Months Ended
December 29,
December 31,
December 29,
December 31,
2024
2023
2024
2023
(in thousands)
Net Revenues:
Segment Net Revenues:
Consumer Floral & Gifts
$
234,349
$
254,835
$
369,529
$
397,029
BloomNet
22,837
27,236
45,912
56,106
Gourmet Foods & Gift Baskets
518,454
539,963
602,457
638,072
Corporate
113
279
202
549
Intercompany eliminations
( 261
)
( 259
)
( 518
)
( 652
)
Total net revenues
$
775,492
$
822,054
$
1,017,582
$
1,091,104
Operating Income:
Segment Contribution Margin:
Consumer Floral & Gifts
$
21,587
$
10,593
$
26,531
$
19,419
BloomNet
7,460
9,088
14,301
18,475
Gourmet Foods & Gift Baskets
107,277
118,153
95,024
107,125
Segment Contribution Margin Subtotal
136,324
137,834
135,856
145,019
Corporate (a)
( 31,117
)
( 32,432
)
( 64,592
)
( 64,000
)
Depreciation and amortization
( 14,130
)
( 14,152
)
( 27,168
)
( 27,346
)
Operating income
$
91,077
$
91,250
$
44,096
$
53,673
(a) Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, stock-based compensation, as well as changes in the fair value of the Company's NQDC Plan. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are not directly allocable to a specific segment.
15
Table of Contents
The following tables represent a disaggregation of revenue from contracts with customers, by channel:
Three Months Ended
Consumer Floral &
Gourmet Foods &
Corporate and
Gifts
BloomNet
Gift Baskets
Eliminations
Consolidated
December 29, 2024
December 31, 2023
December 29, 2024
December 31, 2023
December 29, 2024
December 31, 2023
December 29, 2024
December 31, 2023
December 29, 2024
December 31, 2023
(in thousands)
Net revenues
E-commerce
$
232,514
$
252,845
$
-
$
-
$
444,812
$
485,561
$
-
$
-
$
677,326
$
738,406
Other
1,835
1,990
22,837
27,236
73,642
54,402
( 148
)
20
98,166
83,648
Total net revenues
$
234,349
$
254,835
$
22,837
$
27,236
$
518,454
$
539,963
$
( 148
)
$
20
$
775,492
$
822,054
Other revenues detail
Retail and other
1,835
1,990
-
-
4,559
4,296
-
-
6,394
6,286
Wholesale
-
-
8,571
8,706
69,083
50,106
-
-
77,654
58,812
BloomNet services
-
-
14,266
18,530
-
-
-
-
14,266
18,530
Corporate
-
-
-
-
-
-
113
279
113
279
Eliminations
-
-
-
-
-
-
( 261
)
( 259
)
( 261
)
( 259
)
Total other revenues
$
1,835
$
1,990
$
22,837
$
27,236
$
73,642
$
54,402
$
( 148
)
$
20
$
98,166
$
83,648
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Table of Contents
Six Months Ended
Consumer Floral &
Gourmet Foods &
Corporate and
Gifts
BloomNet
Gift Baskets
Eliminations
Consolidated
December 29, 2024
December 31, 2023
December 29, 2024
December 31, 2023
December 29, 2024
December 31, 2023
December 29, 2024
December 31, 2023
December 29, 2024
December 31, 2023
(in thousands)
Net revenues
E-commerce
$
366,058
$
393,180
$
-
$
-
$
504,442
$
555,137
$
-
$
-
$
870,500
$
948,317
Other
3,471
3,849
45,912
56,106
98,015
82,935
( 316
)
( 103
)
147,082
142,787
Total net revenues
$
369,529
$
397,029
$
45,912
$
56,106
$
602,457
$
638,072
$
( 316
)
$
( 103
)
$
1,017,582
$
1,091,104
Other revenues detail
Retail and other
$
3,471
$
3,849
$
-
$
-
$
6,343
$
6,230
$
-
$
-
$
9,814
$
10,079
Wholesale
-
-
18,683
20,503
91,672
76,705
-
-
110,355
97,208
BloomNet services
-
-
27,229
35,603
-
-
-
-
27,229
35,603
Corporate
-
-
-
-
-
-
202
549
202
549
Eliminations
-
-
-
-
-
-
( 518
)
( 652
)
( 518
)
( 652
)
Total other revenues
$
3,471
$
3,849
$
45,912
$
56,106
$
98,015
$
82,935
$
( 316
)
$
( 103
)
$
147,082
$
142,787
17
Table of Contents
ITEM 2. MANAGEMENT ’ S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
This “ Management ’ s Discussion and Analysis of Financial Condition and Results of Operations ” ("MD&A") is intended to provide an understanding of our financial condition, change in financial condition, cash flow, liquidity, and results of operations. The following MD&A discussion should be read in conjunction with the consolidated financial statements and notes to those statements that appear elsewhere in this Form 10-Q and in the Company ’ s Annual Report on Form 10-K for the fiscal year ended June 30, 2024 . The following discussion contains forward-looking statements that reflect the Company ’ s plans, estimates and beliefs. The Company ’ s actual results could differ materially from those discussed or referred to in the forward-looking statements. Factors that could cause or contribute to any differences include, but are not limited to, those discussed under the caption “ Forward-Looking Information and Factors That May Affect Future Results, ” under Part I, Item 1A, of the Company ’ s Annual Report on Form 10-K for the fiscal year ended June 30, 2024 under the heading “ Risk Factors ” and Part II-Other Information, Item 1A in this Form 10-Q.
Business Overview
1-800-FLOWERS.COM, Inc. and its subsidiaries (collectively, the “Company”) is a leading provider of gifts designed to help inspire customers to give more, connect more, and build more and better relationships. The Company’s e-commerce business platform features our all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Things Remembered®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice®, Scharffen Berger®, and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge on eligible products across our portfolio of brands, the Company strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad range of products and services designed to help its members grow their businesses profitably; Napco℠, a resource for floral gifts and seasonal décor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; Alice’s Table®, a lifestyle business offering fully digital on demand floral, culinary and other experiences to guests across the country; and Card Isle®, an e-commerce greeting card service.
For additional information, see Item 7 of Part II, “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Overview” of our Annual Report on Form 10-K for the fiscal year ended June 30, 2024 .
Macro-economic Conditions
Overall, broader macro-economic conditions continue to impact our consumers as they continue to moderate their discretionary spending. Throughout the first half of fiscal 2025, we have seen sales challenged by a reduction in everyday or just-because gift giving. As our second quarter contains the Thanksgiving to Christmas holiday season, we anticipated sales trends to improve as our gifting business has historically proven to be more resilient during holiday periods. However, due to a more condensed holiday season with fewer shopping days between Thanksgiving and Christmas, we anticipated consumers to begin their holiday shopping later in the season. In line with our expectations, consumer spending increased later in the season, but not to anticipated levels. Total consolidated revenues decreased 5.7% to $775.5 million and 6.7% to $1,017.6 million during the three and six months ended December 29, 2024 respectively, compared with total consolidated revenues of $822.1 million and $1,091.1 million in the same prior year periods.
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Intangible Impairment
During the quarter ended December 31, 2023, as a result of a decline in the actual and projected revenue for the Company’s PersonalizationMall tradename, as well as a higher discount rate resulting from the higher interest rate environment, the Company determined that an impairment assessment was required for this tradename. This assessment resulted in the Company recording a non-cash impairment charge of $19.8 million to reduce the recorded carrying value of the PersonalizationMall tradename. See Note 6 – Goodwill and other intangibles, net in Item 1 for further information.
Acquisition of Scharffen Berger
On July 1, 2024, the Company completed its acquisition of certain assets of Scharffen Berger, a chocolate manufacturing company, expanding the Company's product offerings in the Gourmet Foods & Gift Baskets Segment. The Company used cash on its balance sheet to fund the approximately $3.3 million purchase – See Note 3 – Acquisitions in Item 1 .
Acquisition of Card Isle
On April 3, 2024, the Company completed its acquisition of certain assets of Card Isle, an e-commerce greeting card company, expanding the Company’s presence in the greeting card category across all brands. The Company used cash on its balance sheet to fund the $3.6 million purchase – See Note 3 – Acquisitions in Item 1 .
Company Guidance
Based on the Company's performance during the fiscal second quarter, the Company is updating its fiscal 2025 guidance as outlined below. T heCompany expects its revenue trend to improve as the fiscal year progresses , benefitting from its Relationship Innovation initiatives that have expanded the Company's offerings, broadened price points and enhanced the user experience .
As a result, for fiscal 2025 the Company now expect s :
●
Total revenues to decline in the mid- single digits, on a percentage basis, as compared with the prior year;
●
Adjusted EBITDA to be in a range of $ 6 5 million to $ 7 5 million; and
●
Free Cash Flow to be in a range of $ 2 5 million to $ 3 5 million.
Refer to "Definitions of non-GAAP Financial Measures" for reconciliation of non-GAAP results to applicable GAAP results.
Definitions of non-GAAP Financial Measures:
We sometimes use financial measures derived from consolidated financial information, but not presented in our financial statements prepared in accordance with U.S. generally accepted accounting principles (“GAAP”). Certain of these are considered “non-GAAP financial measures” under the U.S. Securities and Exchange Commission rules. See below for definitions and the reasons why we use these non-GAAP financial measures, and reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures. These non-GAAP financial measures are referred to as “non-GAAP”, “adjusted” or "on a comparable basis" below, as these terms are used interchangeably. Reconciliations for forward-looking figures would require unreasonable efforts at this time because of the uncertainty and variability of the nature and amount of certain components of various necessary GAAP components, including, for example, those related to compensation, tax items, amortization or others that may arise during the year, and the Company's management believes such reconciliations would imply a degree of precision that would be confusing or misleading to investors. For the same reasons, the Company is unable to address the probable significance of the unavailable information. The lack of such reconciling information should be considered when assessing the impact of such disclosures.
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Table of Contents
EBITDA and Adjusted EBITDA
We define EBITDA as net income (loss) before interest, taxes, depreciation and amortization. Adjusted EBITDA is defined as EBITDA adjusted for the impact of stock-based compensation, Non-Qualified Deferred Compensation Plan (“NQDC Plan”) Investment appreciation/depreciation, and certain items affecting period-to-period comparability.
The Company presents EBITDA and Adjusted EBITDA because it considers such information meaningful supplemental measures of its performance and believes such information is frequently used by the investment community in the evaluation of similarly situated companies. The Company uses EBITDA and Adjusted EBITDA as factors to determine the total amount of incentive compensation available to be awarded to executive officers and other employees. The Company's credit agreement uses EBITDA and Adjusted EBITDA to determine its interest rate and to measure compliance with certain covenants. EBITDA and Adjusted EBITDA are also used by the Company to evaluate and price potential acquisition candidates.
EBITDA and Adjusted EBITDA have limitations as analytical tools and should not be considered in isolation or as a substitute for analysis of the Company's results as reported under GAAP. Some of the limitations are: (a) EBITDA and Adjusted EBITDA do not reflect changes in, or cash requirements for, the Company's working capital needs; (b) EBITDA and Adjusted EBITDA do not reflect the interest expense, or the cash requirements necessary to service interest or principal payments on the Company's debts; and (c) although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future and EBITDA does not reflect any cash requirements for such capital expenditures. EBITDA and Adjusted EBITDA should only be used on a supplemental basis combined with GAAP results when evaluating the Company's performance.
The following table presents the EBITDA and Adjusted EBITDA for the three and six months ended December 29, 2024 and December 31, 2023, respectively.
Reconciliation of net income to Adjusted EBITDA (non-GAAP):
Three Months Ended
Six Months Ended
December 29,
December 31,
December 29,
December 31,
2024
2023
2024
2023
(in thousands)
Net income
$
64,348
$
62,907
$
30,158
$
31,665
Add: Interest expense and other, net
3,232
1,875
4,825
5,831
Add: Depreciation and amortization
14,130
14,152
27,168
27,346
Add: Income tax expense
23,497
26,468
9,113
16,177
EBITDA
105,207
105,402
71,264
81,019
Add: Stock-based compensation
3,629
2,231
6,108
4,595
Add: Compensation charge related to NQDC Plan investment appreciation
1,135
2,682
2,873
2,178
Add: System implementation costs
6,307
-
8,087
-
Add: Intangible impairment
-
19,762
-
19,762
Adjusted EBITDA
$
116,278
$
130,077
$
88,332
$
107,554
Adjusted net income and adjusted or comparable net income per common share
We define adjusted net income (loss) and adjusted or comparable net income (loss) per common share as net income (loss) and net income (loss) per common share adjusted for certain items affecting period-to-period comparability. We believe that adjusted net income (loss) and adjusted or comparable net income (loss) per common share are meaningful measures because they increase the comparability of period-to-period results. Since these are not measures of performance calculated in accordance with GAAP, they should not be considered in isolation of, or as a substitute for, GAAP net income (loss) and net income (loss) per common share, as indicators of operating performance and they may not be comparable to similarly titled measures employed by other companies.
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The following table presents the adjusted net income and adjusted net income per common share for the three and six months ended December 29, 2024 and December 31, 2023, respectively.
Reconciliation of net income to adjusted net income (non-GAAP):
Three Months Ended
Six Months Ended
December 29,
December 31,
December 29,
December 31,
2024
2023
2024
2023
(in thousands, except for share data)
Net income
$
64,348
$
62,907
$
30,158
$
31,665
Adjustments to reconcile net income to adjusted net income (non-GAAP)
Add: System implementation costs
6,307
-
8,087
-
Add: Intangible impairment
-
19,762
-
19,762
Deduct: Income tax effect on adjustments
(1,475
)
-
(2,002
)
-
Adjusted net income (non-GAAP)
$
69,180
$
82,669
$
36,243
$
51,427
Basic and diluted net income per common share
Basic
$
1.01
$
0.97
$
0.47
$
0.49
Diluted
$
1.00
$
0.97
$
0.47
$
0.49
Basic and diluted adjusted net income per common share (non-GAAP)
Basic
$
1.08
$
1.28
$
0.57
$
0.79
Diluted
$
1.08
$
1.27
$
0.56
$
0.79
Weighted average shares used in the calculation of basic and diluted net income and adjusted net income per common share
Basic
63,836
64,835
64,017
64,814
Diluted
64,306
65,177
64,501
65,155
Segment contribution margin and adjusted segment contribution margin
We define segment contribution margin as earnings before interest, taxes, depreciation and amortization, before the allocation of corporate overhead expenses. Adjusted segment contribution margin is defined as contribution margin adjusted for certain items affecting period-to-period comparability. When viewed together with our GAAP results, we believe segment contribution margin and adjusted segment contribution margin provide management and users of the financial statements meaningful information about the performance of our business segments.
Segment contribution margin and adjusted segment contribution margin are used in addition to and in conjunction with results presented in accordance with GAAP and should not be relied upon to the exclusion of GAAP financial measures. The material limitation associated with the use of segment contribution margin and adjusted segment contribution margin is that they are an incomplete measure of profitability as they do not include all operating expenses or non-operating income and expenses. Management compensates for this limitation when using this measure by looking at other GAAP measures, such as operating income and net income.
The following table presents the net revenues, gross profit, segment contribution margin, and adjusted segment contribution margin from each of the Company’s business segments, for the three and six months ended December 29, 2024 and December 31, 2023, respectively.
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Table of Contents
Three Months Ended
System
As Adjusted
As Adjusted
Implementation
(non-GAAP)
Intangible
(non-GAAP)
%
December 29, 2024
Costs
December 29, 2024
December 31, 2023
Impairment
December 31, 2023
Change
(dollars in thousands)
Net revenues:
Consumer Floral & Gifts
$
234,349
$
-
$
234,349
$
254,835
$
-
$
254,835
-8.0
%
BloomNet
22,837
-
22,837
27,236
-
27,236
-16.2
%
Gourmet Foods & Gift Baskets
518,454
-
518,454
539,963
-
539,963
-4.0
%
Corporate
113
-
113
279
-
279
-59.5
%
Intercompany eliminations
(261
)
-
(261
)
(259
)
-
(259
)
-0.8
%
Total net revenues
$
775,492
$
-
$
775,492
$
822,054
$
-
$
822,054
-5.7
%
Gross profit:
Consumer Floral & Gifts
$
98,288
$
-
$
98,288
$
109,176
$
-
$
109,176
-10.0
%
41.9
%
41.9
%
42.8
%
42.8
%
BloomNet
11,624
-
11,624
12,974
-
12,974
-10.4
%
50.9
%
50.9
%
47.6
%
47.6
%
Gourmet Foods & Gift Baskets
225,390
1,992
227,382
233,200
-
233,200
-2.5
%
43.5
%
43.9
%
43.2
%
43.2
%
Corporate
291
-
291
347
-
347
-16.1
%
257.5
%
257.5
%
124.4
%
124.4
%
Total gross profit
$
335,593
$
1,992
$
337,585
$
355,697
$
-
$
355,697
-5.1
%
43.3
%
43.5
%
43.3
%
43.3
%
EBITDA (non-GAAP):
Segment Contribution Margin (non-GAAP) (a):
Consumer Floral & Gifts
$
21,587
$
-
$
21,587
$
10,593
$
19,762
$
30,355
-28.9
%
BloomNet
7,460
-
7,460
9,088
-
9,088
-17.9
%
Gourmet Foods & Gift Baskets
107,277
4,166
111,443
118,153
-
118,153
-5.7
%
Segment Contribution Margin Subtotal
136,324
4,166
140,490
137,834
19,762
157,596
-10.9
%
Corporate (b)
(31,117
)
2,141
(28,976
)
(32,432
)
(32,432
)
10.7
%
EBITDA (non-GAAP)
105,207
6,307
111,514
105,402
19,762
125,164
-10.9
%
Add: Stock-based compensation
3,629
-
3,629
2,231
-
2,231
62.7
%
Add: Compensation charge related to NQDC Plan Investment Appreciation
1,135
-
1,135
2,682
-
2,682
-57.7
%
Adjusted EBITDA (non-GAAP) (c)
$
109,971
$
6,307
$
116,278
$
110,315
$
19,762
$
130,077
-10.6
%
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Six Months Ended
System
As Adjusted
As Adjusted
Implementation
(non-GAAP)
Intangible
(non-GAAP)
%
December 29, 2024
Costs
December 29, 2024
December 31, 2023
Impairment
December 31, 2023
Change
(dollars in thousands)
Net revenues:
Consumer Floral & Gifts
$
369,529
$
-
$
369,529
$
397,029
$
-
$
397,029
-6.9
%
BloomNet
45,912
-
45,912
56,106
-
56,106
-18.2
%
Gourmet Foods & Gift Baskets
602,457
-
602,457
638,072
-
638,072
-5.6
%
Corporate
202
-
202
549
-
549
-63.2
%
Intercompany eliminations
(518
)
-
(518
)
(652
)
-
(652
)
20.6
%
Total net revenues
$
1,017,582
$
-
$
1,017,582
$
1,091,104
$
-
$
1,091,104
-6.7
%
Gross profit:
Consumer Floral & Gifts
$
152,217
$
-
$
152,217
$
165,498
$
-
$
165,498
-8.0
%
41.2
%
41.2
%
41.7
%
41.7
%
BloomNet
23,152
-
23,152
27,472
-
27,472
-15.7
%
50.4
%
50.4
%
49.0
%
49.0
%
Gourmet Foods & Gift Baskets
252,234
1,992
254,226
264,107
-
264,107
-3.7
%
41.9
%
42.2
%
41.4
%
41.4
%
Corporate
309
-
309
548
-
548
-43.6
%
153.0
%
153.0
%
99.8
%
99.8
%
Total gross profit
$
427,912
$
1,992
$
429,904
$
457,625
$
-
$
457,625
-6.1
%
42.1
%
42.2
%
41.9
%
41.9
%
EBITDA (non-GAAP):
Segment Contribution Margin (non-GAAP) (a):
Consumer Floral & Gifts
$
26,531
$
-
$
26,531
$
19,419
$
19,762
$
39,181
-32.3
%
BloomNet
14,301
-
14,301
18,475
-
18,475
-22.6
%
Gourmet Foods & Gift Baskets
95,024
5,079
100,103
107,125
-
107,125
-6.6
%
Segment Contribution Margin Subtotal
135,856
5,079
140,935
145,019
19,762
164,781
-14.5
%
Corporate (b)
(64,592
)
3,008
(61,584
)
(64,000
)
(64,000
)
3.8
%
EBITDA (non-GAAP)
71,264
8,087
79,351
81,019
19,762
100,781
-21.3
%
Add: Stock-based compensation
6,108
-
6,108
4,595
-
4,595
32.9
%
Add: Compensation charge related to NQDC Plan Investment Appreciation
2,873
-
2,873
2,178
-
2,178
31.9
%
Adjusted EBITDA (non-GAAP) (c)
$
80,245
$
8,087
$
88,332
$
87,792
$
19,762
$
107,554
-17.9
%
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Table of Contents
(a) Segment performance is measured based on segment contribution margin or segment Adjusted EBITDA, reflecting only the direct controllable revenue and operating expenses of the segments, both of which are non-GAAP measurements. As such, management’s measure of profitability for these segments does not include the effect of corporate overhead, described above, depreciation and amortization, other income (net), and other items that we do not consider indicative of our core operating performance.
(b) Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, stock-based compensation, as well as changes in the fair value of the Company's NQDC Plan. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are not directly allocable to a specific segment.
(c) See reconciliation of the Company's net income to Adjusted EBITDA (non-GAAP) above.
Free Cash Flow
We define free cash flow as net cash provided by (used in) operating activities, less capital expenditures. The Company considers free cash flow to be a liquidity measure that provides useful information to management and investors about the amount of cash generated by the business after the purchases of fixed assets, which can then be used to, among other things, invest in the Company’s business, make strategic acquisitions, strengthen the balance sheet, and repurchase stock or retire debt. Free cash flow is a liquidity measure that is frequently used by the investment community in the evaluation of similarly situated companies. Since free cash flow is not a measure of performance calculated in accordance with GAAP, it should not be considered in isolation or as a substitute for analysis of the Company's results as reported under GAAP. A limitation of the utility of free cash flow as a measure of financial performance is that it does not represent the total increase or decrease in the company's cash balance for the period.
The following table reconciles net cash provided by operating activities, a GAAP measure, to free cash flow, a non-GAAP measure for the six months ended December 29, 2024 and December 31, 2023, respectively.
Six Months Ended
December 29,
December 31,
2024
2023
(in thousands)
Net cash provided by operating activities
$
151,307
$
212,760
Capital expenditures
(23,023
)
(17,807
)
Free cash flow
$
128,284
$
194,953
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Table of Contents
Results of Operations
Net revenues
Three Months Ended
Six Months Ended
December 29,
December 31,
%
December 29,
December 31,
%
2024
2023
Change
2024
2023
Change
(dollars in thousands)
Net revenues:
E-Commerce
$
677,326
$
738,406
-8.3
%
$
870,500
$
948,317
-8.2
%
Other
98,166
83,648
17.4
%
147,082
142,787
3.0
%
Total net revenues
$
775,492
$
822,054
-5.7
%
$
1,017,582
$
1,091,104
-6.7
%
Net revenues consist primarily of the selling price of the merchandise, service or outbound shipping charges, less discounts, returns and credits.
Net revenues decreased 5.7% and 6.7% during the three and six months ended December 29, 2024, respectively, compared to the same periods of the prior year, due to lower e-commerce order volume across the Company's three segments, reflecting a continuation of the trends that the Company had experienced throughout the prior fiscal year, as consumer discretionary income remains pressured, and consumers continue to moderate their spending. In addition, the implementation of a new order management system for our Harry & David brand within the Gourmet Foods & Gift Baskets segment negatively impacted sales in the current period by approximately $20 million. The decrease was partially offset by increased wholesale demand due to increased orders from big box retailers.
The Company acquired Scharffen Berger and Card Isle on July 1, 2024 and April 3, 2024, respectively. Revenues related to these acquisitions were not significant during the three and six months ended December 29, 2024.
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Table of Contents
Three Months Ended
Consumer Floral & Gifts
BloomNet
Gourmet Foods & Gift Baskets
Corporate and Eliminations
Consolidated
December 29, 2024
December 31, 2023
% Change
December 29, 2024
December 31, 2023
% Change
December 29, 2024
December 31, 2023
% Change
December 29, 2024
December 31, 2023
December 29, 2024
December 31, 2023
% Change
(dollars in thousands)
Net revenues
E-commerce
$
232,514
$
252,845
-8.0
%
$
-
$
-
-
%
$
444,812
$
485,561
-8.4
%
$
-
$
-
$
677,326
$
738,406
-8.3
%
Other
1,835
1,990
-7.8
%
22,837
27,236
-16.2
%
73,642
54,402
35.4
%
(148
)
20
98,166
83,648
17.4
%
Total net revenues
$
234,349
$
254,835
-8.0
%
$
22,837
$
27,236
-16.2
%
$
518,454
$
539,963
-4.0
%
$
(148
)
$
20
$
775,492
$
822,054
-5.7
%
Other revenues detail
Retail and other
1,835
1,990
-7.8
%
-
-
-
4,559
4,296
6.1
%
-
-
6,394
6,286
1.7
%
Wholesale
-
-
-
8,571
8,706
-1.6
%
69,083
50,106
37.9
%
-
-
77,654
58,812
32.0
%
BloomNet services
-
-
-
14,266
18,530
-23.0
%
-
-
-
-
-
14,266
18,530
-23.0
%
Corporate
-
-
-
-
-
-
-
-
-
113
279
113
279
-59.5
%
Eliminations
-
-
-
-
-
-
-
-
-
(261
)
(259
)
(261
)
(259
)
-0.8
%
Total other revenues
$
1,835
$
1,990
-7.8
%
$
22,837
$
27,236
-16.2
%
$
73,642
$
54,402
35.4
%
$
(148
)
$
20
$
98,166
$
83,648
17.4
%
Six Months Ended
Consumer Floral & Gifts
BloomNet
Gourmet Foods & Gift Baskets
Corporate and Eliminations
Consolidated
December 29, 2024
December 31, 2023
% Change
December 29, 2024
December 31, 2023
% Change
December 29, 2024
December 31, 2023
% Change
December 29, 2024
December 31, 2023
December 29, 2024
December 31, 2023
% Change
(dollars in thousands)
Net revenues
E-commerce
$
366,058
$
393,180
-6.9
%
$
-
$
-
-
%
$
504,442
$
555,137
-9.1
%
$
-
$
-
$
870,500
$
948,317
-8.2
%
Other
3,471
3,849
-9.8
%
45,912
56,106
-18.2
%
98,015
82,935
18.2
%
(316
)
(103
)
147,082
142,787
3.0
%
Total net revenues
$
369,529
$
397,029
-6.9
%
$
45,912
$
56,106
-18.2
%
$
602,457
$
638,072
-5.6
%
$
(316
)
$
(103
)
$
1,017,582
$
1,091,104
-6.7
%
Other revenues detail
Retail and other
$
3,471
$
3,849
-9.8
%
$
-
$
-
-
$
6,343
$
6,230
1.8
%
$
-
$
-
$
9,814
$
10,079
-2.6
%
Wholesale
-
-
-
18,683
20,503
-8.9
%
91,672
76,705
19.5
%
-
-
110,355
97,208
13.5
%
BloomNet services
-
-
-
27,229
35,603
-23.5
%
-
-
-
-
-
27,229
35,603
-23.5
%
Corporate
-
-
-
-
-
-
-
-
-
202
549
202
549
-63.2
%
Eliminations
-
-
-
-
-
-
-
-
-
(518
)
(652
)
(518
)
(652
)
20.6
%
Total other revenues
$
3,471
$
3,849
-9.8
%
$
45,912
$
56,106
-18.2
%
$
98,015
$
82,935
18.2
%
$
(316
)
$
(103
)
$
147,082
$
142,787
3.0
%
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Table of Contents
Revenue by sales channel:
E-commerce revenues (combined online and telephonic) decreased 8.3% and 8.2% during the three and six months ended December 29, 2024, respectively, compared to the same periods of the prior year, primarily due to the decline in demand across our three segments, as well as product mix with customers trending toward lower price point items.
During the three and six months ended December 29, 2024, the Company fulfilled approximately 7.4 million and 9.8 million orders through its e-commerce sales channel (online and telephonic sales), a decrease of 7.2% and 6.9%, respectively, compared to the same periods of the prior year. During the three and six months ended December 29, 2024, average order value decreased 1.2% and 1.4% to $92.02 and $88.82, respectively, compared to the same periods in the prior year. The average order value decreased as a result of higher promotions due to a competitive market and product mix as the Company has introduced a wider selection of more modestly priced items to target a broader consumer base.
Other revenues are comprised of the Company’s BloomNet segment, as well as the wholesale and retail channels of its Consumer Floral & Gifts and Gourmet Foods & Gift Baskets segments.
Other revenues during the three and six months ended December 29, 2024 increased 17.4% and 3.0%, respectively, compared to the same periods of the prior year, due to higher wholesale volumes within the Gourmet Foods & Gift Baskets segment due to increased orders from big box retailers, which was partially offset by lower BloomNet revenues due to lower order volume through the network, including our 1-800-Flowers brand.
Revenue by segment:
Consumer Floral & Gifts – this segment, which includes the operations of the 1-800-Flowers.com, PersonalizationMall, Things Remembered and Alice’s Table brands, derives revenue from the sale of consumer floral products and gifts through its e-commerce sales channels (telephonic and online sales), retail stores, and royalties from its franchise operations.
Net revenues within this segment decreased 8.0% and 6.9% during the three and six months ended December 29, 2024, respectively, compared to the same periods of the prior year, due to continued macro-economic pressure and use of promotional offerings due to the competitive environment.
During the three and six months ended December 29, 2024, Consumer Floral & Gifts orders through its e-commerce sales channel (online and telephonic sales) decreased 7.3% and 5.8%, respectively, compared to the same periods of the prior year. In addition, the average order value decreased 0.8% and 1.1%, respectively, as a result of product mix trending towards lower price point items and higher promotions due to the competitive market.
BloomNet - revenues in this segment are derived from membership fees, as well as product and service offerings.
Net revenues decreased 16.2% and 18.2% during the three and six months ended December 29, 2024, respectively, compared to the same periods of the prior year. The net revenue decline was primarily due to lower service revenues, which were attributable to a decline in order volume processed through the network.
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Table of Contents
Gourmet Foods & Gift Baskets - this segment includes the operations of Harry & David, Wolferman’s, Cheryl’s Cookies, The Popcorn Factory, 1-800-Baskets/DesignPac, Shari’s Berries, Vital Choice, and since July 1, 2024, Scharffen Berger. Revenue is derived from the sale of gourmet fruits, cookies, baked gifts, premium chocolates and confections, gourmet popcorn, gift baskets, dipped berries, prime steaks, chops, and fish, through the Company’s e-commerce sales channels (telephonic and online sales) and company-owned and operated retail stores under the Harry & David and Cheryl’s Cookies brand names, as well as wholesale operations.
Net revenues within this segment decreased4.0% and 5.6% during the three and six months ended December 29, 2024 , respectively, compared to the same periods of the prior year, as a result of lower e-commerce revenues, which were impacted by lower demand, partially offset by increased wholesale volume as big box retailers increased orders in the current year. In addition, the implementation of a new order management system for our Harry & David brand negatively impacted sales in the current period by approximately $20 million.
During the three and six months ended December 29, 2024, Gourmet Foods & Gift Baskets orders through its e-commerce sales channel (online and telephonic sales) decreased 7.0% and 8.0%, respectively, compared to the same periods of the prior year. In addition, the average order value decreased 1.5% and 1.2%, respectively, as a result of product mix trending towards lower price point items and the higher promotions due to the competitive market.
Gross profit
Three Months Ended
Six Months Ended
December 29,
December 31,
%
December 29,
December 31,
%
2024
2023
Change
2024
2023
Change
(dollars in thousands)
Gross profit
$
335,593
$
355,697
-5.7
%
$
427,912
$
457,625
-6.5
%
Gross profit %
43.3
%
43.3
%
42.1
%
41.9
%
Gross profit consists of net revenues less cost of revenues, which is comprised primarily of florist fulfillment costs (fees paid directly to florists), the cost of floral and non-floral merchandise sold from inventory or through third parties, and associated costs, including inbound and outbound shipping charges. Additionally, cost of revenues includes labor and facility costs related to direct-to-consumer and wholesale production operations, as well as payments made to sending florists related to order volume referred through the Company’s BloomNet network.
Gross profit decreased 5.7% and 6.5% during the three and six months ended December 29, 2024, respectively, compared to the same periods of the prior year, due to lower revenues as noted above.
During the three months ended December 29, 2024, the gross profit percentage was in-line with the same period of the prior year. During the six months ended December 29, 2024, the gross profit percentage increased 20 basis points compared to the same period of the prior year, which was driven by increased gross profit percentage in the BloomNet and Gourmet Foods & Gift Baskets segments.
Gross profit by segment follows:
Consumer Floral & Gifts segment - Gross profit decreased by 10.0% and 8.0% during the three and six months ended December 29, 2024, respectively, compared to the same periods of the prior year, due to the impact of the lower revenues noted above, as well as the unfavorable gross profit percentage primarily attributable to higher cost of merchandise.
BloomNet segment - Gross profit decreased by 10.4% and 15.7% during the three and six months ended December 29, 2024, respectively, compared to the same periods of the prior year, due to the decrease in revenues noted above, partially offset by an increase in the gross profit percentage. Gross profit percentage increased in comparison to the same periods of the prior year due to lower florist rebates, which was driven by lower florist-to-florist volume.
Gourmet Foods & Gift Baskets segment - Gross profit decreased by 3.3% and 4.5% during the three and six months ended December 29, 2024, respectively, compared to the same periods of the prior year, due to the decrease in revenue noted above, partially offset by a slightly improved gross profit percentage. Gross profit percentage increased 30 basis points and 50 basis points during the three and six months ended December 29, 2024, respectively, compared to the same periods of the prior year. The increased gross profit percentage was attributable to lower delivery and shipping costs and labor efficiencies, which was partially offset by a higher cost of merchandise and incremental costs associated with the implementation of a new order management system for our Harry & David Brand.
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Table of Contents
Marketing and sales expense
Three Months Ended
Six Months Ended
December 29,
December 31,
%
December 29,
December 31,
%
2024
2023
Change
2024
2023
Change
(dollars in thousands)
Marketing and sales
$
187,003
$
188,557
-0.8
%
$
269,100
$
271,075
-0.7
%
Percentage of net revenues
24.1
%
22.9
%
26.4
%
24.8
%
Marketing and sales expense consists primarily of advertising and promotional expenditures, catalog costs, online portal and search costs, retail store and fulfillment operations (other than costs included in cost of revenues) and customer service center expenses, as well as the operating expenses of the Company’s departments engaged in marketing, selling and merchandising activities.
Marketing and sales expense decreased 0.8% and 0.7% during the three and six months ended December 29, 2024, respectively, compared to the same periods of the prior year, mainly related to decreased labor costs, which was partially offset by increased advertising costs due to a competitive environment.
Technology and development expense
Three Months Ended
Six Months Ended
December 29,
December 31,
%
December 29,
December 31,
%
2024
2023
Change
2024
2023
Change
(dollars in thousands)
Technology and development
$
15,973
$
14,822
7.8
%
$
31,612
$
30,126
4.9
%
Percentage of net revenues
2.1
%
1.8
%
3.1
%
2.8
%
Technology and development expense consists primarily of payroll and operating expenses of the Company’s information technology group, costs associated with its websites, including hosting, design, content development, and maintenance and support costs related to the Company’s order entry, customer service, fulfillment, and database systems.
Technology and development expense increased by 7.8% and 4.9% during the three and six months ended December 29, 2024, respectively, compared to the same periods of the prior year, primarily due to higher development and consulting costs for the Company's technology platform enhancements, including incremental costs relating to the implementation of a new customer service platform and order management system.
General and administrative expense
Three Months Ended
Six Months Ended
December 29,
December 31,
%
December 29,
December 31,
%
2024
2023
Change
2024
2023
Change
(dollars in thousands)
General and administrative
$
27,410
$
27,154
0.9
%
$
55,936
$
55,643
0.5
%
Percentage of net revenues
3.5
%
3.3
%
5.5
%
5.1
%
General and administrative expense consists of payroll and other expenses in support of the Company’s executive, finance and accounting, legal, human resources and other administrative functions, as well as professional fees and other general corporate expenses.
General and administrative expenses increased 0.9% and 0.5% during the three and six months ended December 29, 2024, respectively, compared to the same periods of the prior year, primarily due to an increase in insurance costs, partially offset by lower labor costs, professional fees, and changes in the value of the Company’s NQDC Plan investments (offset in Other income, net below).
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Table of Contents
Depreciation and amortization expense
Three Months Ended
Six Months Ended
December 29,
December 31,
%
December 29,
December 31,
%
2024
2023
Change
2024
2023
Change
(dollars in thousands)
Depreciation and amortization
$
14,130
$
14,152
-0.2
%
$
27,168
$
27,346
-0.7
%
Percentage of net revenues
1.8
%
1.7
%
2.7
%
2.5
%
Depreciation and amortization expense was essentially in-line with the prior year, during the three and six months ended December 29, 2024.
Intangible impairment
Three Months Ended
Six Months Ended
December 29,
December 31,
%
December 29,
December 31,
%
2024
2023
Change
2024
2023
Change
(dollars in thousands)
Intangible impairment
$
-
$
19,762
-100.0
%
$
-
$
19,762
-100.0
%
During the three and six months ended December 31, 2023, the Company recorded a non-cash impairment charge of $19.8 million related to its PersonalizationMall trademark, due to a decline in the actual and projected revenue, combined with a higher discount rate resulting from the higher interest rate environment. See Note 6 – Goodwill and other intangibles, net in Item 1 for further information.
Interest expense, net
Three Months Ended
Six Months Ended
December 29,
December 31,
%
December 29,
December 31,
%
2024
2023
Change
2024
2023
Change
(dollars in thousands)
Interest expense, net
$
4,396
$
4,611
-4.7
%
$
7,756
$
8,093
-4.2
%
Interest expense, net consists primarily of interest expense and amortization of deferred financing costs attributable to the Company’s credit facility (See Note 10 – Long-term debt, net in Item 1 for details), net of income earned on the Company’s available cash balances.
Interest expense was lower compared to the prior year, during the three and six months ended December 29, 2024, driven by the lower interest rates and outstanding Term Loan balance, offset by increased borrowings against our revolving credit facility throughout the quarter.
Other income, net
Three Months Ended
Six Months Ended
December 29,
December 31,
%
December 29,
December 31,
%
2024
2023
Change
2024
2023
Change
(dollars in thousands)
Other income, net
$
(1,164
)
$
(2,736
)
57.5
%
$
(2,931
)
$
(2,262
)
-29.6
%
Other income, net consists primarily of investment losses (gains) on the Company’s NQDC Plan investments (for which the offsetting expense was recorded in the general and administration expense above).
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Table of Contents
Income Taxes
The Company recorded an income tax expense of $23.5 million and $9.1 million, during the three and six months ended December 29, 2024, respectively compared to an income tax expense of $26.5 million and $16.2 million, during the three and six months ended December 31, 2023, respectively. The Company’s effective tax rate for the three and six months ended December 29, 2024 was 26.7% and 23.2%, respectively, compared to 29.6% and 33.8% in the same respective periods of the prior year. The Company’s effective tax rate for the three and six months ended December 29, 2024 differed from the U.S. federal statutory rate of 21.0% primarily due to state income taxes, tax deficiencies (shortfalls) from stock-based compensation and increases in valuation allowances, partially offset by tax credits. The Company’s effective tax rate for three and six months ended December 31, 2023 differed from the U.S. federal statutory rate of 21.0% primarily due to state income taxes and non-deductible executive compensation, partially offset by tax credits. The Company's effective tax rate for the three and six months ended December 31, 2023, was further impacted by the intangible impairment charge, which reduced the amount of income reflected in the Company’s estimated annual effective tax rate.
Liquidity and Capital Resources
Liquidity and borrowings
The Company's principal sources of liquidity are cash on hand, cash flows generated from operations, and borrowings available under the Company’s credit agreement (see Note 10 – Long-term debt, net in Item 1 for details). At December 29, 2024, the Company had working capital of $167.3 million, including cash and cash equivalents of $247.2 million, compared to working capital of $157.9 million, including cash and cash equivalents of $159.4 million, at June 30, 2024.
Due to the seasonal nature of the Company’s business, and its continued expansion into non-floral products, the Thanksgiving through Christmas holiday season, which falls within the Company’s second fiscal quarter, is expected to generate over 40% of the Company’s annual revenues, and all of its earnings. Due to the number of major floral gifting occasions, including Mother’s Day, Valentine’s Day, Easter, and Administrative Professionals Week, revenues also have historically risen during the Company’s fiscal third and fourth quarters in comparison to its fiscal first quarter.
During the first two quarters of fiscal 2025, the Company borrowed under its revolving credit agreement in order to fund pre-holiday manufacturing and inventory procurement requirements, with borrowings peaking at $110.0 million in November 2024. Cash generated from operations during the Christmas holiday shopping season enabled the Company to repay the borrowings under the Revolver in December 2024. Based on current projected cash flows, the Company believes that the available cash balances will be sufficient to provide for the Company's operating needs through the remainder of fiscal 2025, at which time the Company would again expect to borrow against its Revolver to fund pre-holiday manufacturing and inventory purchases. The Company had no amounts outstanding under the Revolver as of December 29, 2024. In addition, during the second quarter of fiscal 2025, the Company made a payment of $27.5 million on its Term Loan, which includes a $25.0 million prepayment.
While we believe that our sources of funding will be sufficient to meet our anticipated operating cash needs for at least the next twelve months, any projections of future cash needs and cash flows are subject to substantial uncertainty. We continually evaluate, and will, from time to time, consider the acquisition of, or investment in, complementary businesses, products, services, capital infrastructure, and technologies, which might affect our liquidity requirements or cause us to require additional financing.
Cash Flows
Net cash provided by operating activities of $151.3 million, for the six months ended December 29, 2024 , was primarily attributable to the Company’s net income during the period, adjusted by non-cash charges for depreciation and amortization and stock-based compensation, combined with seasonal changes in net working capital, including increases in accounts payable and accrued expenses and trade receivables and a decrease in inventory.
Net cash used in investing activities of $26.0 million , for the six months ended December 29, 2024, was attributable to capital expenditures primarily related to the Company's technology and automation initiatives, and the acquisition of Scharffen Berger as noted above.
Net cash used in financing activities of $37.5 million, for the six months ended December 29, 2024 , related primarily to net repayment of bank borrowings under the Company's working capital line of credit, as well as payments of $30.0 million on the Company's Term Loan, which includes a $25.0 million prepayment, and the repurchase of common stock of $7.7 million.
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Table of Contents
Free Cash Flow
Free cash flow was positive $128.3 million for the six months ended December 29, 2024, compared with free cash flow of positive $195.0 million for the six months ended December 31, 2023, a decrease of $66.7 million pri marily driven by a decrease in cash flows from operations primarily driven by lower net income, adjusted for non-cash items, as well as timing of changes in working capital. Refer to " Definitions of non-GAAP Financial Measures " for reconciliation of non-GAAP results to applicable GAAP results.
Stock Repurchase Program
See Item 2 in Part II below for details.
Contractual Obligations
At December 29, 2024, the Company’s contractual obligations consist of:
●
Long-term debt obligations - payments due under the Company's credit agreement ( see Note 10 – Long-term debt, net in Item 1 for details and payments due by period).
●
Operating lease obligations - payments due under the Company’s operating leases (see Note 8 – Leases in Item 1 for details and payments due by period for the long-term operating leases).
●
Purchase commitments - consisting primarily of inventory and IT-related equipment purchase orders and license agreements made in the ordinary course of business – see below for the contractual payments due by period.
Payments due by period
(in thousands)
Remaining
Fiscal
Fiscal
Fiscal
Fiscal
Fiscal
2025
2026
2027
2028
2029
Thereafter
Total
Purchase commitments
$
68,221
$
13,300
$
6,224
$
3,889
$
3,801
$
88
$
95,523
Critical Accounting Estimates
As disclosed in the Company’s Annual Report on Form 10-K for the fiscal year ended June 30, 2024 , the discussion and analysis of the Company’s financial condition and results of operations are based upon the consolidated financial statements, which have been prepared in conformity with U.S. generally accepted accounting principles. The preparation of these financial statements requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses and related disclosure of contingent assets and liabilities. Management bases its estimates and assumptions on historical experience and on various other factors that are believed to be reasonable under the circumstances, and management evaluates its estimates and assumptions on an ongoing basis. Actual results may differ from these estimates under different assumptions or conditions. The Company’s most critical accounting policies relate to goodwill, other intangible assets and income taxes. There have been no significant changes to the assumptions and estimates related to the Company’s critical accounting policies since June 30, 2024.
Recently Issued Accounting Pronouncements
See Note 1 - Accounting Policies in Item 1 for details regarding the impact of accounting standards that were recently issued on our consolidated financial statements.
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Table of Contents
Forward Looking Information and Factors that May Affect Future Results
Our disclosure and analysis in this report contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements represent the Company’s current expectations or beliefs concerning future events and can generally be identified by the use of statements that include words such as “estimate,” “expects,” “project,” “believe,” “anticipate,” “intend,” “plan,” “foresee,” “forecast,” “likely,” “will,” "should," “goal,” “target” or similar words or phrases. These forward-looking statements are subject to risks, uncertainties and other factors, many of which are outside of the Company’s control that could cause actual results to differ materially from the results expressed or implied in the forward-looking statements, including:
●
the Company’s ability:
o
to achieve revenue and profitability;
o
to leverage its operating platform and reduce operating expenses;
o
to manage the seasonality of its business;
o
to cost effectively acquire and retain customers;
o
to successfully integrate acquired businesses and assets;
o
to reduce working capital requirements and capital expenditures;
o
to mitigate the impact of supply chain cost and capacity constraints;
o
to compete against existing and new competitors;
o
to manage expenses associated with sales and marketing and necessary general and administrative and technology investments;
o
to address the effects of changes in accounting policies, practices, or assumptions, including changes that could potentially require future impairment charges;
o
to achieve its guidance for the full fiscal year;
o
to successfully execute its strategic initiatives; and
o
to reduce promotional activities and achieve more efficient marketing programs.
●
the outcome of contingencies, including legal proceedings in the normal course of business; and
●
general consumer sentiment and economic conditions that may affect, among other things, the levels of discretionary customer purchases of the Company’s products and the costs of shipping and labor.
We cannot guarantee that any forward-looking statement will be realized, although we believe we have been prudent in our plans and assumptions. Achievement of future results is subject to risks, uncertainties, and inaccurate assumptions. Should known or unknown risks or uncertainties materialize, or should underlying assumptions prove inaccurate, actual results could vary materially from past results and those anticipated, estimated, or projected. Investors should bear this in mind as they consider forward-looking statements.
We undertake no obligation to publicly update forward-looking statements, whether as a result of new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our Forms 10-Q, 8-K and 10-K reports to the Securities and Exchange Commission. Our Annual Report on Form 10-K for the fiscal year ended June 30, 2024 listed various important factors that could cause actual results to differ materially from expected and historic results. We note these factors for investors as permitted by the Private Securities Litigation Reform Act of 1995. Readers can find them in Part I, Item 1A, of that filing under the heading “Cautionary Statements Under the Private Securities Litigation Reform Act of 1995”. We incorporate that section of that Form 10-K in this filing and investors should refer to it. In addition, please refer to any additional risk factors in Part II, Item 1A in this Form 10-Q.
33
Table of Contents
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
The Company is exposed to market risk from the effect of interest rate changes.
Interest Rate Risk
The Company’s exposure to market risk for changes in interest rates relates primarily to the Company’s investment of available cash balances and its long-term debt. The Company generally invests its cash and cash equivalents in investment grade corporate and U.S. government securities. Borrowings under the Company’s credit facility bear interest at a variable rate, plus an applicable margin, and therefore expose the Company to market risk for changes in interest rates. The effect of a 50 basis point increase in current interest rates on the Company’s interest expense would be approximately $0.3 million and $0.5 million during the three and six months ended December 29, 2024, respectively.
ITEM 4. CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
The Company’s management, with the participation of the Company’s Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of the Company’s disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as of December 29, 2024. Based on that evaluation, the Company’s Chief Executive Officer and Chief Financial Officer have each concluded that the Company’s disclosure controls and procedures were effective as of December 29, 2024.
Changes in Internal Control over Financial Reporting
There were no changes in our internal control over financial reporting identified in connection with the Company’s evaluation required by Rules 13a-15(d) or 15d-15(d) of the Securities Exchange Act of 1934 during the quarter ended December 29, 2024, that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
Limitations on Effectiveness of Controls and Procedures
Our disclosure controls and procedures are designed to provide reasonable assurance of achieving their objectives, as specified above. Our management recognizes that any control system, no matter how well designed and operated, is based upon certain judgments and assumptions and cannot provide absolute assurance that its objectives will be met.
PART II. – OTHER INFORMATION
ITEM 1. LEGAL PROCEEDINGS
Litigation
There are various claims, lawsuits, and pending actions against the Company and its subsidiaries incident to the operations of its businesses. It is the opinion of management, after consultation with counsel, that the final resolution of such claims, lawsuits and pending actions will not have a material adverse effect on the Company's consolidated financial position, results of operations or liquidity.
ITEM 1A. RISK FACTORS
There were no material changes to the Company’s risk factors as discussed in Part 1, Item 1A-Risk Factors in the Company’s Annual Report on Form 10-K for the fiscal year ended June 30, 2024 .
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Table of Contents
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
The Company has a stock repurchase plan through which purchases can be made from time to time in the open market and through privately negotiated transactions, subject to general market conditions. The repurchase program is financed utilizing available cash. On April 22, 2021, the Company’s Board of Directors authorized an increase to its stock repurchase plan of up to $40.0 million. In addition, on February 3, 2022, the Company’s Board of Directors authorized an increase to its stock repurchase plan of up to $40.0 million. As of December 29, 2024, $13.9 million remained authorized under the plan.
The following table sets forth, for the months indicated, the Company’s purchase of common stock during the three months ended December 29, 2024:
Total
Dollar
Number of
Value of
Shares
Shares
Purchased
that May
as Part of
Yet Be
Total
Average
Publicly
Purchased
Number of
Price
Announced
Under the
Shares
Paid Per
Plans or
Plans or
Period
Purchased
Share (1)
Programs
Programs
(in thousands, except shares and average price paid per share)
09/30/24 – 10/27/24
200,000
$
8.02
200,000
$
18,706
10/28/24 – 11/24/24
283,913
$
8.41
283,913
$
16,312
11/25/24 – 12/29/24
306,601
$
7.89
306,601
$
13,888
Total
790,514
$
8.11
790,514
(1)
Average price per share excludes commissions and other transaction fees.
ITEM 3. DEFAULTS UPON SENIOR SECURITIES
Not applicable.
ITEM 4. MINE SAFETY DISCLOSURES
Not applicable.
ITEM 5. OTHER INFORMATION
Rule 10b5 - 1 Plans
During the
three months ended
December 29, 2024 ,
none of the directors or executive officers adopted or terminated a "Rule
10b5 -
1 trading arrangement" or a "non-rule
10b5 -
1 trading arrangement", as defined in Item
408 of Regulation S-K.
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ITEM 6. EXHIBITS
31.1
Certification of the principal executive officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. *
31.2
Certification of the principal financial officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. *
32.1
Certifications pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. *
101.INS
Inline XBRL Instance Document
101.SCH
Inline XBRL Taxonomy Extension Schema Document
101.CAL
Inline XBRL Taxonomy Calculation Linkbase Document
101.DEF
Inline XBRL Taxonomy Extension Definition Linkbase Document
101.LAB
Inline XBRL Taxonomy Extension Label Document
101.PRE
Inline XBRL Taxonomy Definition Presentation Document
104
Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)
* Filed herewith.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
1-800-FLOWERS.COM, Inc.
(Registrant)
Date: January 31, 2025
/s/ James F. McCann
James F. McCann
Executive Chairman and Chief Executive Officer
(Principal Executive Officer)
Date: January 31, 2025
/s/ James M. Langrock
James M. Langrock
Senior Vice President, Treasurer and
Chief Financial Officer (Principal
Financial and Accounting Officer)
37
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.