Item 1. Business
Item 1. Business
Creative Learning
Corporation, operating under the trade names of Bricks 4 Kidz® and Sew Fun Studios®, offers educational and enrichment
programs to children ages 3 to 13+ through its franchisees. The Company’s business model is to sell franchise territories
and collect a one-time franchise fee, renewal fees and monthly royalty fees from each territory. Through the Company’s franchise
business model, which includes a proprietary curriculum and marketing strategy plus a proprietary franchise management tool, the
Company provides a wide variety of programs designed to enhance students’ problem solving and critical thinking skills. As
of September 30, 2021, the Company had 451 Bricks 4 Kidz® and Sew Fun Studios® global franchise territories, including
28 Bricks 4 Kidz® master franchises, and 134 Bricks 4 Kidz® sub-franchises operating in 39 countries.
Company Background
The Company was formed
in March 2006 under the name B2 Health, Inc. to design, manufacture and sell chiropractic tables and beds. The Company generated
only limited revenue and essentially abandoned its business plan in March 2008. In July 2010, the Company’s name was changed
to Creative Learning Corporation.
On July 2, 2010,
the Company acquired BFK Franchise Company, LLC (“BFK”), a Nevada limited liability company formed in May 2009, under
a Stock Exchange Agreement with the members of BFK for 9,000,000 shares of the Company’s common stock. BFK offers a franchise
concept known as Bricks 4 Kidz®, a mobile business operated by franchisees within a specific geographic territory offering
project-based programs designed to teach principles and methods of engineering to children ages 3-13+. BFK began selling franchises
in July 2009.
On January 26, 2015
the Company formed SF Franchise Company, LLC (“SF”) for the purpose of offering a second franchise concept known as
Sew Fun Studios®. Sew Fun Studios® is a mobile business operated by franchisees within a specific geographic territory
offering creative project-based activities, classes, and programs in fashion and interior design and sewing to children and adults.
During fiscal year
2020, the Company formed B4K eLearning LLC to offer academic programs including access to Stride, an online educational platform
that utilizes artificial intelligence to create lesson plans.
In July 2019, the
Company entered into an operating agreement for a joint venture known as Bricks4Schoolz, LLC, with BPL Enterprises for Bricks4Schoolz LLC
(“BPL”). Under the operating agreement, the joint venture is granted a license to distribute certain intellectual property
of the Company through a software system developed by BPL for the joint venture, provided that the joint venture may only distribute
the intellectual property to elementary and middle schools in territories which are not covered by an existing franchisee of the
Company. In July 2021, the Company acquired BPL’s interest in the joint venture, as well as any proprietary software and
content developed for the joint venture by BPL.
1
On December 7, 2021,
the Company, DriveItAway, Inc., a Delaware corporation (“DIA”), and the existing shareholders of DIA executed an Agreement
and Plan of Share Exchange (the “Share Exchange Agreement”), under which the Company would acquire all of the issued
and outstanding common stock of DIA by issuing one share of Series A Convertible Preferred Stock (the “Series A Preferred”)
of the Company for each outstanding share of DIA common stock (the “Share Exchange”). As a result of the Share Exchange,
DIA will become a wholly-owned subsidiary of the Company. Each share of Series A Preferred will be convertible into that number
of shares of common stock of the Company which would entitle the Series A Preferred holders to 85% of the Company’s common
stock, determined on a fully-diluted basis, but prior to any shares issued or issuable as a result of the Financing (as defined
below). The exact conversion rate of the Series A Preferred will be determined at closing of the Share Exchange. In addition, each
share of Series A Preferred will be entitled to dividends and voting rights on an “as converted” basis with the common
stockholders. Upon closing of the Share Exchange, all of the existing members of the board of directors (the “Board”)
of the Company have agreed to resign, and John Possumato, Adam Potash and Paul Patrizio will be appointed to the Company’s
Board. Upon closing of the Share Exchange, Christopher Rego and Rod Whiton have agreed to resign as officers, and upon their resignation
John Possumato will be appointed chief executive officer and Adam Potash will be appointed chief operating officer. Mike Elkin
has agreed to remain as chief financial officer of the Company. Closing of the Share Exchange Agreement is subject to a number
of conditions, and is expected to occur in the first quarter of 2022, provided that the closing conditions are satisfied or waived.
DIA is the first
national dealer focused mobility platform that enables car dealers to sell more vehicles in a seamless way through eCommerce, with
its exclusive “Pay as You Go” app-based subscription program. DIA provides a comprehensive turn-key, solutions driven
program with proprietary mobile technology and driver app, insurance coverages and training to get dealerships up and running quickly
and profitably in emerging online sales opportunities. The company is planning to soon to expand its easy and transparent consumer
app ‘subscription to ownership’ platform to enable entry level consumers to drive and acquire new electric vehicles.
On December 7, 2021,
the Company entered into a Sale Agreement with StroomX, LLC (the “Purchaser”), under which the Company agreed to sell
all of the Company’s subsidiaries (the “Learning Subsidiaries”) involved in its learning business (the
“Learning Business”), as well as any assets of the Learning Business that are not owned by the Learning Subsidiaries, to
the Purchaser. In connection with the sale, the Purchaser agreed to assume all liabilities of the Learning Business, and to
indemnify and hold the Company harmless from any such liabilities. The Purchaser is controlled by Christopher Rego, the
Company’s current chief executive officer. Closing of the sale will occur after the closing of the Share Exchange.
BFK
BFK franchises, which
conduct business under the trade name BRICKS 4 KIDZ®, offer programs designed to teach principles and methods of engineering
to children between the ages of 3 and 13 using LEGO® plastic bricks and other LEGO® products through classes, field trips,
and other organized activities that are designed to enhance and enrich the traditional school curriculum, trigger young children’s
lively imaginations and build self-confidence. BFK’s programs foster creativity and provide a unique atmosphere for students
to develop problem-solving and critical-thinking skills by designing and building machines, catapults, pyramids, race cars, buildings
and numerous other systems and devices using LEGO® bricks and other LEGO® products. The Company may provide training and
corporate franchisee support to all franchisees and recognizes revenue from the sale of its franchises when all initial training,
pursuant to the terms of the franchise agreements, is completed.
BFK franchises are
mobile models, with activities scheduled in locations such as preschools, elementary and middle schools, camps, birthday parties,
community centers and churches.
2
At September 30,
2021, BFK had 274 global Bricks 4 Kidz® and Sew Fun Studios® franchise territories, 28 Bricks 4 Kidz® master franchises,
and 134 Bricks 4 Kidz® sub-franchises operating in 39 countries. The following table details franchise activity:
BFK
Franchise
Territories
September 30, 2019
503
Additions
15
Terminations and non-renewals and cancellations
67
September 30, 2020
451
Additions
—
Terminations and non-renewals and cancellations
177
September 30, 2021
274
Current BFK
Programs
In-school workshops .
One-hour classes during school hours. Classes are correlated to the typical science curriculum for a particular grade level. Teacher
guides, student worksheets, and step-by-step instructions are provided.
After-school classes .
One hour, one day a week class held after school.
Pre-school classes .
Classes can be held in pre-schools for children of pre-school ages.
Classes for home-schooled
children . Classes can be held in the home of one of the parents of a home-schooled child.
Camps . Normally
three hours per day for five days. Camps can take place at schools or at other child-related venues. Children use LEGO® bricks
to explore various science and math concepts while working in an open, friendly environment. The material covered each session
varies depending on students’ ages, experience, and skill level. A new project is built each week. Architectural concepts
are taught while assembling buildings, castles and other structures. Instructional content includes concepts of friction, gravity
and torque, scale, gears, axles and beams. The children work and play with programmable LEGO® bricks along with electric motors,
sensors, system bricks, and LEGO® Technic pieces (i.e., gears, axles, and beams).
Birthday parties .
In the home of the birthday child.
Special events .
Activities with LEGO® bricks can be held in various locations including church centers, lodges, child-related venues, private
schools, pre-schools, etc. Program can include parents, grandparents and all children in the family.
BFK Franchise
Program
BKF sells franchises
both domestically and internationally. International sales can be a single franchise or a master franchise, where the master franchisee
operates a franchise in the territory, and is also able to develop, sell and manage sub-franchises in the territory under the master
franchise agreement. BFK does not offer master franchises in the United States.
3
Under a franchise
agreement, a franchisee pays a one-time, non-refundable franchise fee upon the execution of the franchise agreement. Domestically,
there can be variations on the franchise fees depending on the size or territories being purchased, and other factors of the territory.
The typical-sized, domestic, single territory franchise fee is $30,000. If the franchisee is granted an additional geographic area
to increase the size of their territory, then the franchisee must pay an additional fee. If the franchisee is in good standing
and is granted a second or additional franchise, then the franchisee must pay a franchise fee for each additional franchise.
International franchise
fees vary and are set relative to the potential of the franchised territories. During the fiscal year ended September 30, 2021,
BFK sold no master franchises. In the case of a master franchise, BFK receives a percentage of the franchise fee paid to the master
franchisee by any sub-franchisee operating in the master franchisee’s territory.
The Company uses
a network of franchise marketing and promotion media to contact prospective franchisees. When a potential contact is received,
the initial information relating to a buyer is passed to a franchise sales broker or director of business development to initiate
contact with the potential new franchisees. The responsibility of the sales broker and/or director of business development is to
vet the potential franchisee for compatibility with the franchise concept, among other things. As part of the process of vetting
potential franchisees, the Company requires all prospective franchisees to complete a Request for Consideration form. Upon completion
of the process the sales broker is paid a commission typically ranging from 20% to 30% of the franchise fee while the director
of business development commission ranges between 5% to 7% and the Marketing Director earns 1%.
The franchisee is
granted a limited exclusive territory and a license to use the “Bricks 4 Kidz®” name, trademarks and course materials
in the franchised territory. The franchisee is required to conform to certain standards of business practices and comply with all
applicable laws. Each franchise is run as an independent business and, as such, is responsible for its operation, including employment
of adequate staff.
The term of the franchise
is for ten years. Subject to any applicable laws, BFK has the right to terminate any franchisee in the event of the franchisee’s
bankruptcy, a default under the franchise agreement, or other events. The franchisee has the right to renew the franchise for an
additional ten years if, at the time of renewal, the franchisee is in good standing and pays a renewal fee in the amount of $5,000.
During FY2018, the Company, in accordance with FTC Franchise Rule 436.7(a), suspended sales of new franchises in the United States
as the Company awaited the completion of its audited financial statements. The Company obtained approval to offer and sell new
franchises in many jurisdictions in fiscal 2021; however, new sales continued to be hampered by the COVID-19 pandemic.
Franchise Disclosure
Document
Under federal law,
the Company is required to (a) prepare a franchise disclosure document (“FDD”) including federally mandated information,
(b) provide each prospective franchisee with a copy of the FDD, and (c) wait 14 calendar days before entering into a binding agreement
with the prospective franchisee or collecting any payment from any prospective franchisee. Federal law does not regulate the franchise
relationship or require any filing or registration of the FDD on the part of a franchisor. The Company is also required to comply
with certain state regulations in connection with the offer and sale of franchises, including the requirement to submit the
FDD for registration with a number of states before offering or selling franchises within those states. The states requiring registration
of the FDD are: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South
Dakota, Virginia, Washington and Wisconsin. In these states, state regulatory agencies review the FDD to confirm compliance with
state statutory requirements. These state agencies can deny registration of the FDD if they determine that the FDD fails to meet
state statutory requirements. If a state denies the issuance of an effective registration, a franchisor is prohibited from offering
or selling franchises in that state. See “Government Regulation” below for more information.
4
Royalty and
Marketing Fees
The Company invoices
all applicable franchisees a royalty fee on a monthly basis based on either a flat fee structure or seven percent of revenue. Every
U.S. franchisee, upon signing a franchise agreement, has authorized and provided the required banking information to allow the
electronic collection of all fees. Approximately three days after the invoice has been issued to the franchisee, an ACH draft (automatic
deduction from the franchisee bank account) for the royalty fee withdrawal is processed through the Company’s banking system.
When the Company changes its royalty structure, existing franchisees maintain their contractual franchise royalty rate unless they
agree to amend those rates.
The following is the royalty fee structure:
Time Period During the Initial Term of Franchise Agreement
Royalty Fees Amount (U.S. Dollars)
(per month)
October 1, 2017 through September 30, 2018
$
450 USD
October 1, 2018 through September 30, 2019
$
475 USD
October 1, 2019 through September 30, 2020
$
500 USD
October 1, 2020 through September 30, 2021
$
500 USD
October 1, 2021 and for the remainder of the initial term of the Franchise Agreement
$
500 USD
If any franchisee
owns and operates more than one territory, the royalty fees payable to the Company for the second territory and each additional
territory shall be as follows:
Time Period During the Initial Term of Franchise Agreement
Royalty Fees Amount (U.S. Dollars)
(per month)
October 1, 2019 through September 30, 2020
$
250 USD
October 1, 2020 through September 30, 2021
$
250 USD
October 1, 2021 and for the remainder of the initial term of the Franchise Agreement
$
250 USD
BFK administers a
marketing fund for domestic and Canadian franchisees for the purpose of building brand awareness in their respective countries.
The marketing fund expenditures are funded by BFK collecting a 2% marketing fee, based upon gross receipts reported in the Franchise
Management Tool (“FMT”), from domestic and Canadian franchisees. The respective franchisees are typically invoiced
the middle of each month for the prior month’s receipts. These marketing fee receipts and expenses are reported on the statement
of operations on a gross revenue basis, presenting receipts as revenue and expenses as operating expenses. Any receipts that exceed
expenditures are recorded as a liability on the balance sheet. The collections of these funds are done using the Company’s
ACH program, as agreed to by each franchisee in their Franchise Agreement. The Marketing Fund is segregated into a separate bank
account. In April 2018, the third party provider of the FMT restricted the Company’s access to the software. As a result,
franchisees were instructed to self-report their marketing fees, however many franchisees did not comply with this request. These
past due marketing fees will be addressed once COVID-19 is no longer an issue. During 2021, the Company eased up on collection
efforts for the outstanding marketing fees and did not bill out any new marketing fees due to the COVID-19 pandemic.
BFK Competition
Although BFK pioneered
the LEGO® modeling-based curriculum for afterschool programs, we believe there are at least two other companies franchising
a model similar to that of Bricks 4 Kidz®, Engineering 4 Kids and Snapology. Play-Well Teknologies offers after-school classes,
camps and birthday parties using LEGO® bricks. Vision Education and Media offers after school classes using LEGO® bricks
in the New York metropolitan area. In addition, several other small businesses around the country offer after-school classes and
vacation camps using LEGO® bricks. These classes and camps are typically held in elementary schools, middle schools and community
colleges.
5
Sew Fun Studios
As a result of an
unexpectedly lengthy audit process for fiscal year 2018, the Company was unable to sell franchises for a good portion of the year,
because the Company’s FDD required audited financial statements. When the audit was completed, the Company focused its efforts
on the Bricks4Kidz franchises. Plans for expanding and marketing Sew Fun Studies were placed on hold. At September 30, 2021, SF
had no franchise territories.
Bricks4Schoolz
In July 2019, the
Company entered into an operating agreement for a joint venture known as Bricks4Schoolz, LLC, with BPL. Under the operating agreement,
the joint venture is granted a license to distribute certain intellectual property of the Company through a software system developed
by BPL for the joint venture, provided that the joint venture may only distribute the intellectual property to elementary and middle
schools in territories which are not covered by an existing franchisee of the Company. The Company originally acquired a 49% interest
in the joint venture, and BPL owned the remaining 51%, and was entitled to a 12% royalty on all gross sales generated by the joint
venture. In addition, BPL was the exclusive manager of the joint venture, and in that capacity had sole control of the joint venture.
BPL was responsible contributing all capital required by the joint venture, and was entitled to recoup all of its capital contributions
before any profits or distributions are allocable to the Company’s interest. In July 2021, the Company acquired BPL’s
interest in the joint venture, as well as any proprietary software and content developed for the joint venture by BPL, in settlement
of disputes with BPL over the joint venture.
Franchising Process
Initial contact between
a potential franchisee and the Company may result from a potential franchisee contacting the Company, either by phone or electronically.
Potential franchisees may also be introduced to the Company by brokers and/or other parties, and the Company may pay commissions
and consulting fees to the brokers. The Company has discontinued its previous practice of introducing franchisee candidates to
third party financing sources to cover franchising expenses, as well as, paying commissions and consulting fees to the Company’s
directors and officers.
After initial contact,
one of the Company’s franchise consultants and/or internal sales personnel interviews each prospective franchisee (the “candidate”)
to determine whether the candidate may make a successful franchisee. If the franchise consultant determines that the candidate
may make a successful franchisee, the candidate submits a request for consideration (“RFC”). The Company reviews the
RFC, and if the RFC is approved, the franchise consultant continues the vetting process, which focuses on financial and other factors.
Upon receipt of the
RFC, the candidate is emailed a copy of the Company’s franchise disclosure document. The franchise consultant reviews the
franchise disclosure document with the candidate and answers any questions concerning the franchise and the franchise agreement.
The Company does not provide projections of a franchise’s financial model or performance to prospective franchisees
Assuming the candidate
has cleared the initial vetting process and remains interested in operating one of the Company’s franchises, the candidate
is invited to attend a “discovery day” held at the Company’s headquarters, or in some instances at another location,
during which representatives of the Company and the candidate meet face to face. If the Company decides that the candidate meets
its objectives for the franchise, the required disclosure waiting period has expired and the candidate wants to move forward and
become a franchisee, the parties execute a franchise agreement.
6
The Company will
sell a franchise for a particular territory only when the Company has a reasonable belief that the potential franchisee meets the
Company minimum criteria. If a franchisee is not successful, the Company may terminate the franchise agreement by providing notice
to the franchisee or repurchasing the franchise from the franchisee. Until the Company provides a notice of termination or repurchases
the franchise and terminates the franchise by mutual agreement, the Company considers the franchise to be active.
Government Regulation
The offer and sale
of franchises is regulated by the Federal Trade Commission (the “FTC”) and some state governments.
In 1979, the FTC
promulgated what became known as the FTC Franchise Rule. The FTC Franchise Rule requires that the franchisor provide a FDD to each
prospective franchisee prior to execution of a binding franchise agreement or payment of money by the prospective franchisee. The
FTC Franchise Rule does not regulate the franchise relationship or require any filing or registration on the part of a franchisor.
However, the FTC
Franchise Rule does not preempt state law and, as a result, states may (and, some have) impose additional requirements on franchisors.
For example, the following states require franchisors (i) to register their franchise offerings (or qualify for an exemption) with
the state prior to the offer and sale of franchises in the state, and (ii) subject to certain exemptions, to provide all prospective
franchisees with a registered FDD prior to the offer and sale of a franchise in the state: California, Hawaii, Illinois, Indiana,
Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington and Wisconsin (the “Franchise
Registration States”). The registration process is not uniform in each Franchise Registration State. Most Franchise Registration
States require the franchisor to submit an application, which includes a FDD, in order to register to sell franchises within that
state. Many, but not all, of the state regulatory agencies in the Franchise Registration States review the franchisor’s registration
application, the FDD, the proposed franchise agreement and any other agreements franchisees must sign, the financial condition
of the franchisor, and other material information provided by the franchisor in its application. These state agencies have the
authority to deny a franchisor’s application for registration and prohibit the franchisor from offering or selling franchises
in the state.
In addition, there
are numerous states that have laws that regulate the relationship between a franchisor and a franchisee after the sale of the franchise.
Under the FTC Franchise
Rule, the FTC has the authority to seek civil penalties against a franchisor for violations of the FTC Franchise Rule. Each of
the Franchise Registration States has similar authority to seek penalties for violations of their state franchise registration
and disclosure laws. Violations may include offering or selling an unregistered franchise, failing to timely provide the disclosure
document to a prospective franchisee or making misrepresentations in the FDDs. Additionally, officers, directors and individuals
with management responsibility for the franchisor may have personal liability for violations of franchise laws if they had knowledge
of (or should have had knowledge of) or participated in the violations.
There is no direct,
private right of action for a violation of the FTC Franchise Rule. However, most of the Franchise Registration States provide for
a private right of action for a violation of the state’s franchise registration and disclosure law. Remedies available under
these laws typically include damages, rescission of the franchise agreement and attorneys’ fees.
On January 29, 2016,
the Company temporarily suspended domestic franchise offers and sales of Bricks 4 Kidz® and Sew Fun Studios® franchises
in compliance with FTC Franchise Rule, Section 436.7(a) due to delay in completion of the Company’s fiscal year 2015 consolidated
audited financial statements. In turn, this delayed completion of the Company’s 2016 FDDs for the Bricks 4 Kidz® and
Sew Fun Studios® franchise offerings. The Company restarted selling efforts of Bricks 4 Kidz in September of 2016. This temporary
suspension of domestic franchise offers and sales did not affect the Company’s international franchise offer and sales activity
or its royalty fee collections from existing franchisees. The Company has also currently temporarily suspended domestic franchise
offers and sales of Bricks 4 Kidz® and Sew Fun Studios® franchises in compliance with FTC Franchise Rule, Section 436.7(a)
due to delay in completion of the Company’s fiscal year 2018 consolidated audited financial statements. In turn, this delayed
completion of the Company’s 2018 and 2019 FDDs for the Bricks 4 Kidz® and Sew Fun Studios® franchise offerings.
7
General
During fiscal 2020,
the Company sold its two properties in Florida and transitioned to a Boise, Idaho location for which an office lease was signed
for space at 5995 W State Street Suite B, Garden City, ID 83703. On November 1, 2020 the Company relocated to Florida for which
a one-year office lease was signed for office space at 475 W Townplace, Suite, A, St Augustine, FL 32092. On October 21, 2021,
the Company signed a new lease for office space at 1637 S. Main Street, Milpitas, CA 94035, and relocated its office there on November
1, 2021.
At September 30,
2021, the Company had 4 full-time employees.
Available Information
We make available
free of charge on our Internet website our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form
8-K and all amendments to those reports as soon as reasonably practicable after such material is electronically filed with or furnished
to the Securities and Exchange Commission, or (the “SEC”). Our corporate website is www.creativelearningcorp.com. The
information in this website is not a part of this report.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.