−Removed: Headquartered in Salt Lake City, Utah, Clarus Corporation (which may be referred to as the “Company,” “Clarus,” “we,” “our” or “us”), a company focused on the outdoor and consumer industries, is seeking opportunities to acquire and grow businesses that can generate attractive shareholder returns.
−Removed: The Company has net operating tax loss carryforwards which it is seeking to redeploy to maximize shareholder value.
−Removed: Clarus’ primary business is as a leading designer, developer, manufacturer and distributor of outdoor equipment and lifestyle products focused on the climb, ski, mountain, sport and skincare markets.
−Removed: The Company’s products are principally sold under the Black Diamond®, Sierra®, Barnes®, PIEPS® and SKINourishment® brand names through outdoor specialty and online retailers, distributors and original equipment manufacturers throughout the U.S.
−Removed: and internationally.
−Removed: Through our Black Diamond, PIEPS, and SKINourishment brands, we offer a broad range of products including:
−Removed: high-performance, activity-based apparel (such as shells, insulation, midlayers, pants and logowear);
−Removed: rock-climbing footwear and equipment (such as carabiners, protection devices, harnesses, belay devices, helmets, and ice-climbing gear);
−Removed: technical backpacks and high-end day packs;
−Removed: trekking poles;
−Removed: headlamps and lanterns;
−Removed: gloves and mittens;
−Removed: and skincare and other sport-enhancing products.
−Removed: We also offer advanced skis, ski poles, ski skins, and snow safety products, including avalanche airbag systems, avalanche transceivers, shovels, and probes.
−Removed: Through our Sierra and Barnes brands, we manufacture a wide range of high-performance bullets and ammunition for both rifles and pistols that are used for precision target shooting, hunting and military and law enforcement purposes.
+Added: Headquartered in Salt Lake City, Utah, Clarus Corporation (which may be referred to as the “Company,” “Clarus,” “we,” “our” or “us”) is a global leading designer, developer, manufacturer and distributor of best-in-class outdoor equipment and lifestyle products focused on the outdoor and consumer enthusiast markets.
+Added: Our mission is to identify, acquire and grow outdoor “super fan” brands through our unique “innovate and accelerate” strategy.
+Added: We define a “super fan” brand as a brand that creates the world’s pre-eminent, performance-defining product that the best-in-class user cannot live without.
+Added: Each of our brands has a long history of continuous product innovation for core and everyday users alike.
+Added: The Company’s products are principally sold globally under the Black Diamond®, Sierra®, Barnes®, Rhino-Rack® and MAXTRAX® brand names through outdoor specialty and online retailers, our own websites, distributors and original equipment manufacturers.
+Added: Our portfolio of iconic brands is well-positioned for sustainable, long-term growth underpinned by powerful industry trends across the outdoor and adventure sport end markets.
+Added: One of the key elements of our sustained financial performance is our persistent focus on brand building through product initiatives.
+Added: Our iconic brands are rooted in performance-defining technologies that enable our customers to have their best days outdoors.
+Added: We have a long history of technical innovation and product development, backed by an extensive patent portfolio that continues to evolve and advance our markets.
+Added: We currently employ approximately 120 engineers across the portfolio, focusing on enhancing our customers’ performance in the most critical moments.
+Added: Our commitment to quality, rigorous safety, and ultimately best-in-class design is evidenced by outstanding industry recognition, as we have received numerous product awards across our portfolio of super fan brands.
+Added: Each of our brands represents a unique customer value proposition.
+Added: Supported by six decades of proven innovation, Black Diamond, is an established global leader in high-performance, activity-based climbing, skiing, and technical mountain sports equipment.
+Added: The brand is synonymous with premium performance, safety and reliability.
+Added: Our Sierra and Barnes brands have been leading specialty manufacturers of bullets and ammunition for over 50 years.
+Added: Since 1947, Sierra has been dedicated to manufacturing the highest-quality, most accurate bullets in the world for hunting and sport shooting enthusiasts.
+Added: Barnes traces its history back to 1932, and since 1989 has manufactured technologically-advanced lead-free bullets and premium ammunition for hunters, range shooters, military and law enforcement professionals.
+Added: Founded in 1992, our Rhino-Rack brand is a globally-recognized designer and distributor of highly-engineered automotive roof racks and accessories to enhance the outdoor enthusiast’s overlanding experience.
+Added: Founded in 2005, our MAXTRAX brand offers high-quality overlanding and off-road vehicle recovery and extraction tracks for the overland and off-road market.
Clarus, incorporated in Delaware in 1991, acquired Black Diamond Equipment, Ltd.
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(“SKINourishment”).
−Removed: On October 2, 2020, the Company completed the acquisition of certain assets and liabilities constituting the Barnes business (“Barnes”) for a purchase price of $30,500,000.
−Removed: On August 6, 2018, the Company announced that its Board of Directors approved the initiation of a quarterly cash dividend program of $0.025 per share of the Company’s common stock (the “Quarterly Cash Dividend”) or $0.10 per share on an annualized basis.
−Removed: The declaration and payment of future dividends is subject to the discretion of and approval of the Company’s Board of Directors.
−Removed: On May 1, 2020, the Company announced that, in light of the operational impact of the COVID-19 pandemic, its Board of Directors temporarily replaced its Quarterly Cash Dividend with a stock dividend (the “Quarterly Stock Dividend”).
−Removed: In 2020, 2019 and 2018, our total Quarterly Cash Dividends were $1,520,000, $2,987,000 and $1,488,000, respectively.
−Removed: In 2020, our total Quarterly Stock Dividends were $1,533,000.
−Removed: On January 29, 2021, the Company announced that its Board of Directors approved the payment on February 19, 2021 of the Quarterly Cash Dividend to the record holders of shares of the Company’s common stock as of the close of business on February 8, 2021.
−Removed: Impact of COVID-19
−Removed: The global outbreak of COVID-19 was declared a pandemic by the World Health Organization and a national emergency by the U.S.
−Removed: government in March 2020, with governments world-wide implementing safety measures restricting travel and requiring citizen lockdowns and self-confinements for quarantining purposes.
−Removed: This has negatively affected the U.S.
−Removed: and global economy, disrupted global supply chains, and resulted in significant transport restrictions and disruption of financial markets.
−Removed: The impact of this pandemic has created significant uncertainty in the global economy and has affected our business, employees, retail and distribution partners, suppliers, and customers.
−Removed: We experienced a decline in retail demand within our Black Diamond segment beginning in the second half of March 2020 through December 2020, which negatively impacted our sales and profitability for the first, second, third and fourth quarters of 2020.
−Removed: We also expect a continued impact on the Company’s sales and profitability in future periods.
−Removed: The duration of these trends and the magnitude of such impacts cannot be precisely estimated at this time, as they are affected by a number of factors (some of which are outside management’s control), including those presented in Item 1A.
−Removed: Risk Factors.
−Removed: We have mitigated some of the negative impacts to our operating results by taking significant actions to improve our current operating results and liquidity position, including drawing on the credit facility, suspending share repurchases, temporarily suspending cash dividends, postponing non-essential capital expenditures, reducing operating costs, modulating production in line with demand, and substantially reducing discretionary spending.
−Removed: We will continue to adjust mitigation measures as needed related to health and safety.
−Removed: Those measures have and might continue to include temporarily suspending manufacturing or retail operations, modifying workspaces, continuing social distancing policies, implementing new personal protective equipment or health screening policies at our facilities, or such other industry best practices needed to continue maintain a healthy and safe environment for our employees amidst the pandemic.
−Removed: These countermeasures partially mitigated the impacts of COVID-19 on our full year 2020 financial results.
−Removed: As the impact of the COVID-19 pandemic on the economy and our operations evolves, we will continue to assess the impact on the Company and respond accordingly.
−Removed: Sustained adverse impacts to the Company, certain of its suppliers, dealers or customers may also affect the Company’s future cash flows, liquidity, and valuation of certain assets and therefore may increase the likelihood of an impairment charge, write-off, or reserve associated with such assets, including goodwill, indefinite and finite-lived intangible assets, property and equipment, inventories, accounts receivable, net deferred tax assets, and other assets.
+Added: On October 2, 2020, the Company completed the acquisition of certain assets and liabilities constituting the Barnes business (“Barnes”).
+Added: On July 1, 2021, the Company completed the acquisition of Australia-based Rhino-Rack Holdings Pty Ltd (“Rhino-Rack”).
+Added: On December 1, 2021, the Company completed the acquisition of Australia-based MaxTrax Australia Pty Ltd (“MAXTRAX”).
Market Overview
−Removed: Our primary target customers are outdoor-oriented consumers who enjoy active, outdoor-focused lifestyles.
−Removed: The users of our products are made up of a wide range of outdoor enthusiasts, including climbers, mountaineers, trail runners, skiers, mountain bikers, backpackers and campers, competitive shooters, hunters and other outdoor-inspired consumers.
−Removed: We believe we have a strong reputation for innovation, style, quality, design, safety, and durability in our core product lines.
−Removed: As the variety of outdoor sports activities continue to grow and proliferate, and existing outdoor sports evolve and become ever more specialized, we believe other outdoor companies are failing to address the unique technical and performance needs of enthusiasts involved in such specialized activities.
−Removed: We believe we have been able to help address this void in the marketplace by seeking to leverage our user intimacy and improving on our existing product lines by expanding our product offerings into new niche categories and products, and by incorporating innovative industrial design and engineering and performance tolerances into our products.
+Added: Our brands participate in the outdoor-oriented lifestyle that has and is expected to benefit from favorable long-term growth trends .
+Added: The users of our products are loyal outdoor enthusiasts, including climbers, mountaineers, trail runners, skiers, mountain bikers, backpackers and campers, competitive shooters, hunters, adventure seekers, overlanders and other outdoor-inspired consumers.
+Added: We believe we have a strong reputation for innovation, style, quality, design, safety and durability in our core product lines, positioning us for sustainable growth amidst the acceleration of our market opportunity.
+Added: Select factors driving this acceleration include:
+Added: Increasing Adoption of Outdoor Lifestyles and Focus on Health and Wellness .
+Added: According to Outdoor Foundation, over the past decade, many outdoor activities have experienced a consistent rise in participation rates.
+Added: This heightened participation has grown in tandem with increasing consumer focus on health and wellness with many consumers acutely aware of the myriad of physical and mental health benefits associated with outdoor activity.
+Added: Outdoor participation experienced an uplift following the emergence of the COVID-19 pandemic.
+Added: Growing Demand for SUVs as “Staycations,” Road Trips and Short Breaks Increase in Popularity .
+Added: As consumers actively search out activities that conform to local social distancing guidelines, there has been a significant increase in more localized vacations, trips
+Added: and activities that avoid air and rail travel.
+Added: In addition, the popularity of pickups and, more recently, their sibling sport utility vehicles (“SUVs”) and crossover utility vehicles (“CUVs”) continues to rise.
+Added: They are multipurpose vehicles, proving equally functional for daily commutes, heavy jobsite work or recreational and trail activities.
+Added: Per the 2021 issue of “SEMA Light-Truck Snapshot,” the light-truck segment — which includes pickups, vans, SUVs and CUVs — is forecast to account for 82% of all new passenger vehicle sales by 2025.
+Added: From 2019-2025, new light truck sales are estimated to rise approximately 14% overall.
+Added: By contrast, sales of passenger cars are forecast to decline by approximately 34% over the same period.
+Added: The demand for vehicles geared towards local travel is driving demand for extra luggage space and the automotive rack market which is expected to directly benefit our Rhino-Rack and MAXTRAX brands
+Added: Rise of Overlanding .
+Added: Combining off-road driving with backcountry lifestyle activities, such as camping, hiking, kayaking and mountain biking, we believe that overlanding has driven a new niche in the light truck, SUV and CUV segment for enthusiasts and light truck manufacturers which is expected to directly benefit our Rhino-Rack and MAXTRAX brands .
+Added: Per SEMA, overlanding, loosely defined, is the practice of exploring the backcountry in a purpose-built vehicle — generally, a high-clearance four-wheel drive — that is equipped to allow its occupants to remain self-sufficient for periods of time ranging from a few days to several weeks.
+Added: The activity originated in Australia, with popularity in South America and sub-Saharan Africa, but its popularity in North America has grown significantly over the past decade.
+Added: Due to its overlap with numerous outdoor lifestyle activities, overlanding’s market growth is difficult to precisely measure, but we believe that the global adventure tourism market — which includes camping, hiking, mountain biking, kayaking, rafting and other pursuits that are closely associated with overlanding — reflects this growing trend and is expected to continue to grow in the coming years.
+Added: Climbing Verticals Becoming Mainstream .
+Added: With the release of critically acclaimed free climbing documentary The Dawn Wall as well as the Academy Award-winning rock climbing documentary Free Solo, mainstream consumers are increasingly exposed to the markets that Clarus and, specifically, Black Diamond work to serve.
+Added: Furthermore, the 2020 Tokyo Olympics marked the first time that sport climbing debuted in an Olympic stadium, bringing the thrills of high-skill rock climbing to the living rooms of people across the globe.
+Added: Resurgence in Popularity of Hunting .
+Added: After several years of falling participation, hunting has experienced a strong resurgence in activity over the past two years, as participants have found comfort in an outdoor activity conforming to social distancing guidelines.
+Added: Additionally, the sport of hunting has experienced more diversity in participants, specifically women and younger people.
+Added: The investment in hunting equipment and required training courses is expected to drive sustained activity in the sport.
+Added: As the variety of outdoor sports activities continues to proliferate, and existing outdoor sports evolve and become more specialized, we believe there is a need in the marketplace to address the unique technical and performance needs of enthusiasts involved in such activities.
+Added: We believe we have been able to help address this void in the marketplace by seeking to leverage our intimate knowledge of what the customer needs to perform at the highest level.
+Added: We continue to seek to improve on our existing product lines by expanding our offerings into new niche categories, and by incorporating innovative industrial design and engineering and performance tolerances into our products.
We believe the credibility and authenticity of our brands expands our potential market beyond committed outdoor athletes to those outdoor generalist consumers who desire to lead active, outdoor-focused lifestyles.
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Our growth strategies are to achieve sustainable, profitable growth organically while seeking to expand our business through targeted, strategic acquisitions.
−Removed: We intend to create innovative new products, increase consumer and retailer awareness and demand for our products, and build stronger emotional brand connections with consumers over time across a growing number of geographic markets.
−Removed: Continue to Service and Grow Existing Accounts.
−Removed: We continue to seek to develop strong relationships with our key retail, distributor and original equipment manufacturer (“OEM”) partners through a mutual respect and admiration for the sports we serve.
−Removed: Through our various corporate initiatives, a focus on being easy to do business with, the extension of our existing product portfolios, and an emphasis on quality, on-time deliveries, brand awareness and marketing, we plan to grow our existing accounts as well as foster new relationships.
−Removed: Broaden Distribution Footprint.
−Removed: We believe there is a significant opportunity to expand the presence and penetration of each of our brands outside of the U.S.
+Added: We intend to create new and innovative products, increase consumer and retailer awareness and demand for our products, and build stronger emotional brand connections with consumers over time across an increasing number of geographic markets.
+Added: Additionally, long-term growth is underpinned by powerful industry trends across the outdoor and consumer enthusiast markets.
+Added: Our growth initiatives include, but are not limited to the following:
+Added: Black Diamond Product Category Expansions.
+Added: Within our Outdoor segment, we intend to utilize our “innovate and accelerate” strategy to leverage our strong brand name, customer relationships, proven capacity to develop new innovative products and product extensions in each of our existing product categories, and to expand into new product categories.
+Added: Our new technologies are generally inspired by our continuing commitment to maximize the enjoyment and efficacy of the products for the outdoor sports for which we design.
+Added: We intend to focus on the expansion of our apparel and footwear categories, driving further innovation in lights, trekking poles, snow safety, and climbing hard goods, while broadening our appeal in gloves and packs.
+Added: Growth in International Markets.
+Added: We believe there is a significant opportunity to expand the presence and penetration of each of our brands globally.
The European alpine market is currently significantly larger than the U.S.
market and is highly fragmented by country, with no clear leader across Europe.
−Removed: We have been able to gain market share by emphasizing our Black Diamond brand, positioning it as a global brand with American roots and PIEPS as a global brand with European roots.
+Added: We have been able to gain market share by emphasizing our Black Diamond brand, positioning it as a global brand with American roots.
We believe there is also a significant opportunity to expand our Sierra and Barnes brands more extensively outside the U.S.
market through additional sales and marketing investments.
−Removed: New Product Development and Innovation.
−Removed: To drive organic growth within our existing businesses, we intend to leverage our strong brand names, customer relationships, proven capacity to develop new innovative products and product extensions in each of our existing product categories, and to expand into new product categories.
−Removed: Our new technologies are generally inspired by our continuing commitment to maximize the enjoyment and efficacy of the products for the outdoor sports for which we design.
+Added: The acquisition of Rhino-Rack adds a leading market position in Australia and New Zealand, with significant whitespace to grow our presence in U.S., currently less than 1% market
+Added: share, through key partnerships with brick-and-mortar and online retailers alike, and enhanced brand awareness.
+Added: Our most recent acquisition of MAXTRAX has a leading market position in Australia as well and we believe it has a significant opportunity to grow in the U.S market.
Acquisition of Complementary Businesses.
We expect to target acquisitions as a viable opportunity to gain access to new product groups, customer channels, and increase penetration of existing markets.
−Removed: We may also pursue acquisitions that diversify the Company within the outdoor and consumer markets.
−Removed: To the extent we pursue future acquisitions, we intend to focus on “super-fan” businesses with leading brands, recurring revenue, sustainable margins and strong cash flow.
+Added: We may also pursue acquisitions that diversify the Company within the outdoor and consumer enthusiast markets.
+Added: To the extent we pursue future acquisitions, we intend to focus on super-fan brands with recurring revenue, sustainable margins and strong cash flow generation.
We anticipate financing future acquisitions prudently through a combination of cash on hand, operating cash flow, bank financings, private placements and new capital markets offerings.
Competitive Strengths
−Removed: Authentic Portfolio of Iconic Brands.
+Added: Authentic Portfolio of Iconic Super Fan Brands.
We believe that our brands are iconic among devoted, active-outdoor enthusiasts with a strong reputation for innovation, style, quality, design, safety and durability.
−Removed: Our Black Diamond brand traces its roots to 1957 and has continuously been synonymous with the sports it serves.
−Removed: Our PIEPS brand traces its history to 1967 and has come to represent premium alpine performance in emergency situations.
−Removed: Our Sierra brand was founded in 1947 and we believe represents the most precise and accurate bullets and ammunition available for the shooting enthusiast.
+Added: Each of our brands is synonymous with the sport it serves, tracing its roots to the modern origins of each sport.
+Added: Since 1957, our Black Diamond brand has been a global innovator in activity-based climbing, skiing, and mountain sports equipment.
+Added: Our Sierra brand was founded in 1947 and, we believe, represents the most precise and accurate bullets and ammunition available for the hunting and sport shooting enthusiast.
Our Barnes brand was founded in 1932 and produces some of the most technologically advanced lead- free bullets and premium ammunition.
−Removed: Our climbOn® brand included in SKINourishment was founded in 1996, providing fully sustainable, synthetic-free, athlete tested, performance-driven skincare products.
+Added: Our Rhino-Rack brand was founded in 1992 and has become well-respected and widely recognized for outdoor enthusiasts.
+Added: Our MAXTRAX brand was founded in 2005 and has become the market leader in recovery boards for overlanding enthusiasts.
Our brands also appeal to everyday customers seeking high-quality products for outdoor or urban and suburban living.
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Black Diamond Equipment:
−Removed: Black Diamond Equipment is a global innovator in climbing, trail running, skiing and mountain sports equipment.
−Removed: The brand is synonymous with innovation, performance, safety and durability.
+Added: Black Diamond Equipment is a global innovator in climbing, skiing and mountain sports equipment enabling peak performance for outdoor enthusiasts.
+Added: Employing approximately 65 engineers, the brand is synonymous with innovation, performance, safety and durability.
Headquartered in Salt Lake City at the base of the Wasatch Mountains, Black Diamond products are created and tested locally on its alpine peaks, slopes, crags and trails.
−Removed: Black Diamond's products are sold in approximately 50 countries around the world.
−Removed: In 2020, Black Diamond Equipment received over 125 product awards.
−Removed: Black Diamond’s engineering team introduced award-winning products, with the Climb category receiving 21 awards, Mountain category receiving 40 awards, Ski category winning 29 awards and Apparel category winning 37 awards.
−Removed: Across the Climb category, Black Diamond’s Vision MIPS climbing helmet, notably earned a Gear of the Show from Men’s Journal magazine at Outdoor Retailer’s Snow Show.
−Removed: Climbing magazine also recognized the Vision MIPS climbing helmet, Technician approach shoes and Hot Forge Hybrid quickdraw with Editor’s Choice awards.
−Removed: SNEWS recognized Black Diamond as one of the bestselling climbing equipment brands from its 2020 retailer survey.
−Removed: In the Mountain category, Black Diamond’s traction launch earned Best in Show at Outdoor Retailer Snow Show, as well as collecting awards from Women’s Running, Women’s Health and Podium Runner magazines.
−Removed: Black Diamond’s Distance 4 hydration vest won an Editor’s Choice from Runner’s World magazine while its Distance 8 and 15 packs were recognized by Outside and Trail Runner magazines.
−Removed: Black Diamond headlamps and trekking poles collected nearly 20 product awards including media outlets like GearJunkie.com, OutdoorGearLab.com and Backpacker magazine.
−Removed: For Ski, Black Diamond managed to secure Editor’s Choice awards from Backcountry, Freeskier, Powder and SKI magazines.
−Removed: Products included Black Diamond gloves, avalanche transceivers, ski poles, climbing skins and JetForce avalanche airbags.
−Removed: Award winning skis include the Helio Carbon 88, 95, 104, Cirque 84 and Boundary Pro 115.
−Removed: In its Apparel category, Black Diamond earned an ISPO GOLD award for its Dawn Patrol Hybrid Hoody.
−Removed: Backpacker magazine named the Dawn Patrol Hybrid Hoody the “Most Protective Softshell of 2020,” while Popular Mechanics called it one of the coolest products it saw at Outdoor Retailer.
−Removed: In the Spring, Outside magazine named Black Diamond’s HighLine Stretch Shell as Gear of the Year.
−Removed: Headquartered in Lebring, Steiermark, Austria, PIEPS is widely recognized as an innovator and technology leader in alpine sport and safety equipment, focused on beacon technology (having created the modern avalanche transceiver) and avalanche safety equipment.
−Removed: PIEPS offers a focused range of premium avalanche safety products, including transceivers and probes, avalanche airbags, shovels, related equipment, and packs.
−Removed: PIEPS is the official safety partner of the Association of Austrian Mountain and Ski Guides.
−Removed: PIEPS played a key partnership role with Black Diamond Equipment in development of the new JetForce® avalanche airbag and Bluetooth beacon technology platforms.
−Removed: SKINourishment:
−Removed: SKINourishment offers organic, 100% food-grade, plant-based skin products that are safe, effective, cruelty-free, non-GMO, vegetarian, and vegan, and some are gluten free.
−Removed: Its synthetic-free skincare products are made with food grade ingredients, are effective for adults, children and animals, and use renewable resources.
−Removed: The most significant brand, climbOn®, has expanded the product line to include lotion bars, lotion crème, lip balm, soap, hand sanitizer, insect repellent, and muscle balm.
−Removed: Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing the highest-quality, most accurate bullets and ammunition in the world.
−Removed: From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on.
−Removed: This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry.
+Added: Continuously recognized as an industry-leading innovator, Black Diamond has received 418 industry awards over five years, including over 110 product awards in 2021 alone.
+Added: Precision Sport
+Added: Sierra Bullets is dedicated to manufacturing the highest-quality, most accurate bullets and ammunition in the world.
+Added: From local and international shooting competitions to sport and hunting, Sierra is synonymous with precision, providing critical dependability to hunting and sport shooting enthusiasts.
+Added: This performance is born from a proprietary manufacturing, testing and quality assurance process that enables the achievement of the tightest tolerances in the industry.
Sierra’s bullets and ammunition are used for precision target shooting, hunting and defense purposes.
−Removed: In addition to a wide base of retailers, Sierra's customers include distributors, law enforcement and industry OEMs.
−Removed: Sierra's products have cultivated a significant consumer following recognized by its iconic "green box"
−Removed: packaging and include globally recognized bullet brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing® and ammunition brands such as GameChanger®, Prairie Enemy TM , Outdoor Master®, and Sport Master®.
−Removed: Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932.
+Added: Sierra's products have cultivated a significant consumer following recognized by its iconic “green box” packaging and include globally recognized bullet brands such as Sierra® MatchKing®, Sierra® GameKing® and Sierra® BlitzKing® and ammunition brands such as GameChanger®, Prairie Enemy TM , Outdoor Master® and Sport Master®.
+Added: Barnes Bullets is an industry leader in all-copper bullet technology and innovation .
The company manufactures some of the world’s most technologically advanced lead-free bullets and premium hunting, self-defense and tactical ammunition.
−Removed: Barnes has earned its strong reputation through unrivaled performance and results.
+Added: Barnes has earned its strong reputation through unrivaled performance and terminal results.
This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end-user.
−Removed: As a result, Barnes has generated a strong consumer following supported by its globally recognized bullet brands such as Barnes® TSX®, X Bullet®, Varmint Grenade®, and Expander® and ammunition brands VOR-TX® and TAC-XPD®.
+Added: As a result, Barnes has generated a strong consumer following
+Added: supported by its globally recognized bullet brands such as Barnes® TSX®, X Bullet®, Varmint Grenade® and Expander® and ammunition brands VOR-TX® and TAC-XPD®.
With its products being sold through its online store, a variety of retailers and international distributors, Barnes’s customers include hunters, range shooters, military and law enforcement professionals around the world.
−Removed: Strong Base of Business.
−Removed: Our outdoor products business benefits from a strong reputation for paradigm-changing, high-quality, innovative products that make us a leader in the outdoor industry with particular strength in product categories such as climbing, trail running, skiing, mountaineering, hunting and competitive shooting.
−Removed: Underlying our innovative product lines is a strong stable of intellectual property, with multiple patents and patent applications, as well as valuable brands and trademarks.
−Removed: In addition, our user intimacy, strong retailer partnerships, operations and execution acumen and leadership as a champion in the access, education, and stewardship issues that affect our customers contribute to the robustness of our business.
+Added: Headquartered in Sydney, Australia, Rhino-Rack has been a widely recognized, premier aftermarket automotive roof rack and accessories brand since 1992 with a leading market position in Australia.
+Added: Best known for its “north/south” roof rack design, Rhino-Rack’s product offering includes roof racks, luggage carriers, shade awnings, kayak carriers, bike carriers and load-securing accessories.
+Added: Employing 16 engineers, Rhino-Rack has a long track record of launching new, innovative products with state-of-the-art engineering serving and enhancing the outdoor enthusiast’s overlanding experience.
+Added: Rhino-Rack has a clearly defined growth strategy, underpinned by access to Clarus’ go-to-market playbook and key customer relationships.
+Added: Specifically, we believe there is significant opportunity to capture market share and further enhance brand awareness in North America, and globally, through partner and direct ecommerce growth, expansion of the dealer network and new distribution and brand-building partnerships.
+Added: Founded in 2005, MAXTRAX is considered the creator of the vehicle recovery board.
+Added: MAXTRAX has developed a product lineup consisting of high-quality vehicle recovery and extraction tracks, including its original MAXTRAX MKII recovery track.
+Added: All MAXTRAX vehicle recovery tracks are manufactured in Australia using its proprietary, Australian-sourced, engineering-grade and fiber-reinforced nylon.
+Added: MAXTRAX currently sells its products around the world to distributors, retailers, government agencies, third-party e-commerce sites and through its own website.
Product Innovation and Development Capabilities .
We have a long history of technical innovation and product development, with over 400 patents and patents pending worldwide.
−Removed: Our employees’ passion and intimacy with our core outdoor activities fosters new and innovative ideas and products, which we believe provides a significant advantage that will drive our Company to new levels.
+Added: Our employees’ passion and intimacy with our core outdoor activities generates new and boundary-pushing concepts and products, which we believe provides a significant advantage that will drive our Company to new levels.
We seek to design products that enhance our customers’ personal performance as they participate in the activities we serve.
−Removed: We integrate quality assurance and quality control teams throughout the entire design process to maintain the quality and integrity that our brands are known for.
−Removed: We believe that our vertically integrated design, development process and enthusiastic employee base provide us with a unique competitive advantage to continue to drive future innovation for our Company and the markets we serve.
−Removed: Diversified Portfolio by Product, Geography and Channel.
−Removed: Our business is highly diversified across products, geographies, and channels.
−Removed: We operate a multi-brand business with Black Diamond, PIEPS, Sierra, Barnes and SKINourishment branded products spanning 34 single product categories addressing four primary categories of climbing, skiing, mountain, and sport.
−Removed: Our bullet product category is the only product category that accounts for more than 15% of annual sales on a pro forma basis for the year ended December 31, 2020.
−Removed: This provides seasonal diversification with a balance of sales across both the fall/winter and spring/summer sports seasons.
−Removed: Our brands are truly global with approximately 61% of our sales on a pro forma basis for the year ended December 31, 2020 generated in over 50 countries outside the United States.
−Removed: We believe that our product, geographic, and distribution channel diversity allows us to maximize the reach of our brand portfolio while reducing the risk associated with any single product category or point of distribution.
+Added: We integrate quality assurance and quality control teams throughout the entire design process to maintain the quality and integrity for which our brands are known.
+Added: We believe that our vertically integrated design and development process and enthusiastic employee base provide us with a competitive advantage to continue to drive future innovation for our Company and the markets we serve.
+Added: Our innovation pipeline is supported by approximately 120 engineers and additional quality control employees / associates.
Experienced and Incentivized Senior Management Team.
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Growth-oriented Capital Structure.
−Removed: Our capital structure provides us with the capacity to fund future growth and our net operating loss and tax credit carryforwards are expected to offset our net taxable income, which is expected to allow us to retain cash flow for future growth.
+Added: Our capital structure provides us with the capacity to fund future growth and our net operating loss and tax credit carryforwards are expected to substantially offset our net taxable income through 2022, which is expected to allow us to retain cash flow for future growth.
Operating Segments
−Removed: We operate our business structure within two segments.
+Added: We operate our business structure within three segments.
These segments are defined based on the internal financial reporting used by our chief operating decision maker to allocate resources and assess performance.
−Removed: Certain significant selling and general and administrative expenses are not allocated to the segments.
+Added: The Company’s direct costs included in selling and general and administrative expenses are not allocated to the segments.
Each segment is described below:
−Removed: Our Black Diamond segment, which includes Black Diamond Equipment, PIEPS, and SKINourishment, is a global leader in designing, manufacturing, and marketing innovative outdoor engineered equipment and apparel for climbing, mountaineering, trail running, backpacking, skiing, and a wide range of other year-round outdoor recreation activities.
−Removed: Our Black Diamond segment offers a broad range of products including:
+Added: Our Outdoor segment, formerly known as our Black Diamond segment, which includes Black Diamond Equipment, PIEPS, and SKINourishment, is a global leader in designing, manufacturing, and marketing innovative outdoor engineered equipment and apparel for climbing, mountaineering, trail running, backpacking, skiing, and a wide range of other year-round outdoor recreation activities.
+Added: Our Outdoor segment offers a broad range of products including:
high-performance, activity-based apparel (such as shells, insulation, midlayers, pants and logowear);
−Removed: rock-climbing footwear and equipment (such as carabiners, protection devices, harnesses, belay devices, helmets, and ice-climbing gear);
+Added: rock-climbing footwear and equipment (such as carabiners,
+Added: protection devices, harnesses, belay devices, helmets, and ice-climbing gear);
technical backpacks and high-end day packs;
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We also offer advanced skis, ski poles, ski skins, and snow safety products, including avalanche airbag systems, avalanche transceivers, shovels, and probes.
−Removed: Our Sierra segment, which includes Sierra and Barnes, includes two iconic American manufacturers of a wide range of high-performance bullets and ammunition for both rifles and pistols.
+Added: Our Precision Sport segment, formerly known as our Sierra segment, which includes Sierra and Barnes, includes two iconic American manufacturers of a wide range of high-performance bullets and ammunition for both rifles and pistols.
These bullets are used for precision target shooting, hunting and military and law enforcement purposes.
−Removed: See Note 16 to our consolidated and combined financial statements for financial information regarding our segments.
+Added: Our Adventure segment, formerly known as our Rhino-Rack segment, includes Rhino-Rack and MAXTRAX brands.
+Added: The Rhino-Rack brand is a manufacturer of highly-engineered automotive roof racks, trays, mounting systems, luggage boxes, carriers and accessories in Australia and New Zealand and a growing presence in the United States.
+Added: Our MAXTRAX brand offers high-quality overlanding and off-road vehicle recovery and extraction tracks for the overland and the off-road market.
+Added: See Note 17 to our consolidated financial statements for financial information regarding our segments.
Our products span 36 single product categories and include a wide variety of technical outdoor equipment and lifestyle products for a wide range of outdoor enthusiasts, including climbers, mountaineers, trail runners, skiers, backpackers and campers, competitive shooters, hunters and other outdoor-inspired consumers.
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We also manufacturer high-quality bullets and ammunition with the tightest tolerances in the industry that enhance the performance of competitive shooters and hunters.
+Added: We manufacture highly-engineered automotive roof racks, trays, mounting systems, luggage boxes, carriers, recovery tracks and accessories.
We have also developed skincare products, such as lotions, lip balm, and sunscreen, as well as sport-enhancing supplements, nutrition, and other products using natural, organic or alternative ingredients.
−Removed: Generally, we divide our product offerings into the following four primary categories:
−Removed: Our climb line consists of apparel, footwear, and equipment such as belay/rappel devices, bouldering products, carabiners, climbing packs, crampons, harnesses, ice axes, protection devices, a bouldering line of technical apparel, and various other climbing accessories and skincare products.
−Removed: Our climb line represented approximately 26% of our sales on a pro forma basis during the year ended December 31, 2020.
−Removed: Our mountain line consists of apparel, gloves, packs, headlamps, lights, tents, trekking poles, and various other hiking and mountaineering accessories.
−Removed: Our mountain line represented approximately 26% of our sales on a pro forma basis during the year ended December 31, 2020.
−Removed: Our ski line consists of technical apparel, avalanche airbags, packs, bindings, poles, skis, snow gloves, avalanche safety devices, and other skiing accessories.
−Removed: Our ski line represented approximately 19% of our sales on a pro forma basis during the year ended December 31, 2020.
−Removed: Our sport line consists of premium quality high-precision bullets and ammunition used in competitive shooting, hunting and other applications and environments.
−Removed: Our sport line represented approximately 29% of our sales on a pro forma basis during the year ended December 31, 2020.
+Added: Generally, we divide our product offerings into the following three primary categories:
+Added: Our outdoor line consists of apparel, footwear, headlamps, lights, trekking poles, gloves, packs, avalanche airbags, poles, avalanche safety devices, and equipment such as carabiners, harnesses, protection devices, and various other climbing, mountaineering, hiking, and backcountry accessories and products.
+Added: Our outdoor line represented approximately 50% of our sales on a pro forma basis during the year ended December 31, 2021.
+Added: Precision Sport:
+Added: Our precision sport line consists of premium quality high-precision bullets and ammunition used in competitive shooting, hunting and other applications and environments.
+Added: Our precision sport line represented approximately 25% of our sales on a pro forma basis during the year ended December 31, 2021.
+Added: Our adventure line consists of highly-engineered automotive roof racks, trays, mounting systems, luggage boxes, carriers, recovery tracks and accessories.
+Added: Our adventure line represented approximately 25% of our sales on a pro-form basis during the year ended December 31, 2021.
Product Design and Development
−Removed: We conduct our product research, evaluation, and design activities at our locations in Salt Lake City, Utah, Sedalia, Missouri, Mona, Utah, Lebring, Austria, and Wimberly, Texas.
+Added: We conduct our product research, evaluation, and design activities at our locations in Salt Lake City, Utah;
+Added: Sedalia, Missouri;
+Added: Lebring, Austria;
+Added: Wimberly, Texas;
+Added: Sydney, Australia;
+Added: and Brisbane, Australia.
We typically bring new products from concept to market in approximately 18 to 36 months depending upon the technology integration and complexity of the product.
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Our sales force is generally deployed by geographic region:
−Removed: Canada, Europe, Asia Pacific, Latin America, and the United States.
+Added: Canada, Europe, Asia Pacific, Latin America, Australia, and the United States.
Our focus is on providing our products to a broad spectrum of outdoor enthusiasts.
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Our culture of continuous improvement and implementation of industry best practices, allows us to continue to increase productivity, reduce costs, and bring new innovative products to the market.
−Removed: The Black Diamond Equipment and PIEPS manufacturing and distribution operations are ISO 9001–2015 certified and are audited annually by an independent certifying agency to ensure Black Diamond Equipment’s and PIEPS’ quality management systems meet the requirements of ISO 9001–2015, and to ensure that Black Diamond Equipment’s and PIEPS’ certified products meet all necessary performance certification requirements.
+Added: The Black Diamond Equipment, PIEPS, Rhino-Rack, and MAXTRAX manufacturing and distribution operations are ISO 9001–2015 certified and are audited annually by an independent certifying agency to ensure quality management systems meet the requirements of ISO 9001–2015, and to ensure that certified products meet all necessary performance certification requirements.
Sierra and Barnes are members of the Sporting Arms & Ammunition Manufacturers’ Institute and employ best-in-class proprietary manufacturing processes with respect to each one of its products.
These processes are performed in-house and includes control of bullet jacket wall concentricity utilizing strict quality control standards overseen by experienced employees, yielding what we believe to be the tightest tolerances in the industry.
−Removed: We manufactured approximately 30% to 35% of our products, including nearly all protection devices for climbing and all bullets, in our facilities in the United States.
+Added: We manufacture approximately 25% to 30% of our products, including nearly all protection devices for climbing and all bullets, in our facilities in the United States.
The remaining approximately 70% to 75% of our products are also manufactured to our specifications in third-party, independently-owned facilities.
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While we do not maintain a long-term manufacturing contract with those facilities, we believe that our long-term relationships with them will help to ensure that a sufficient supply of goods built to our specification are available in a timely manner and on satisfactory economic terms in the future.
−Removed: We source raw materials and components from a variety of suppliers.
−Removed: Our primary raw materials include copper, lead, aluminum, steel, nylon, corrugated cardboard for packaging, metal, plastic and electrical components, and various textiles, foams, and fabrics.
+Added: We source raw materials, components, finished goods from a variety of suppliers.
+Added: Our primary materials include copper, lead, aluminum, steel, nylon, corrugated cardboard for packaging, metal, plastic and electrical components, and various textiles, foams, and fabrics.
The raw materials and components used to manufacture our products are generally available from numerous suppliers in quantities sufficient to meet normal requirements.
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The popularity of various outdoor activities and changing design trends affect the desirability of our products.
−Removed: Therefore, we seek to anticipate and respond to trends and shifts in consumer preferences by adjusting the mix of available product offerings by developing new products with innovative performance features and designs, and by marketing our products in a persuasive and memorable fashion to drive consumer awareness and demand.
+Added: Therefore, we seek to anticipate and respond to trends and shifts in consumer preferences by adjusting the mix of available product offerings by developing
+Added: new products with innovative performance features and designs, and by marketing our products in a persuasive and memorable fashion to drive consumer awareness and demand.
Failure to anticipate or respond to consumer needs and preferences in a timely and adequate manner could have a material adverse effect on our sales and profitability.
We compete with niche, privately-owned companies as well as a number of brands owned by large, multinational companies, such as those set forth below.
−Removed: Our climbing products and accessories, such as apparel, footwear, protection, carabiners, helmets, and harnesses, compete with products from companies such as La Sportiva, Prana, Patagonia, Petzl, CAMP, EDELRID, and Mammut.
−Removed: Our mountaineering products and accessories, such as backpacks, trekking poles, headlamps, and tents, compete with products from companies such as Petzl, Deuter, Leki, Komperdell, Marmot, Mountain Hardwear, Hestra, Osprey, Salomon, and The North Face.
−Removed: Our skiing products and accessories, such as technical apparel, skis, poles, avalanche airbags and transceivers, compete with products from competitors such as Arc’Teryx, Backcountry Access, Dynafit (Salewa), Atomic, Mammut, Marker, Ortovox, Salomon, Scarpa, Scott, and Volkl.
−Removed: We sell both bullets and ammunition to both retailers and distributors for sale to consumers but also supply bullets to OEMs who also sometimes manufacture bullets as well.
+Added: Our outdoor products and accessories, such as apparel, footwear, trekking poles, headlamps, gloves, backpacks, transceivers, protection, carabiners, helmets, and harnesses, compete with products from companies such as The North Face, Patagonia, La Sportiva, Prana, Hestra, Osprey, Arc’Teryx, Petzl, and Mammut.
+Added: Precision Sport:
+Added: We sell bullets and ammunition to both retailers and distributors for sale to consumers.
+Added: We supply bullets to OEMs who also manufacture bullets.
Such companies include Vista (Federal Ammunition, CCI, and Remington), Nammo, Hornady, Fiocchi, and Olin (Winchester).
+Added: Our highly-engineered automotive roof racks, trays, mounting systems, luggage boxes, carriers, recovery tracks and accessories compete with products from companies such as Thule, Dometic, Yakima, Front Runner, and TRED Outdoors.
In addition, in certain categories we compete with certain of our large wholesale customers who focus on the outdoor market, such as REI, Mountain Equipment Co-op and Decathlon, which manufacture, market and distribute their own climbing, mountaineering, and skiing products under their own private labels.
Intellectual Property
−Removed: We believe our registered and pending word and icon trademarks worldwide, including the Black Diamond and Diamond “C” logos, Black Diamond®, ATC ®, Camalot®, AvaLung ®, FlickLock®, Ascension™, Time is Life®, Hexentric®, Stopper®, Dawn Patrol®, Bibler®, “Use.Design.Build.Engineer.Repeat”®, Sierra®, Sierra® MatchKing®, Sierra® GameKing®, Sierra® BlitzKing®, Barnes®, TSX®, X Bullet®, VOR-TX® and PIEPS®, create international brand recognition for our products.
+Added: We believe our registered and pending word and icon trademarks worldwide, including the Black Diamond and Diamond “C” logos, Black Diamond®, ATC ®, Camalot®, AvaLung ®, FlickLock®, Ascension™, Time is Life®, Hexentric®, Stopper®, Dawn Patrol®, Bibler®, “Use.Design.Build.Engineer.Repeat”®, Sierra®, Sierra® MatchKing®, Sierra® GameKing®, Sierra® BlitzKing®, Barnes®, TSX®, X Bullet®, VOR-TX®, PIEPS®, Rhino-Rack®, and Maxtrax® create international brand recognition for our products.
Solely for convenience, our trademarks and tradenames referred to in this report may appear without the ® and ™ symbols, but those references are not intended to indicate, in any way, that we will not assert, to the fullest extent under applicable law, our rights, or the right of the applicable licensor to these trademarks and tradenames.
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In addition, patent rights may not prevent our competitors from developing, using or selling products that are in similar product niches as ours.
−Removed: The Company’s products are outdoor activity-based, which results in seasonal variations in sales and profitability.
−Removed: On a calendar year basis, we generally experience our greatest sales in the first and second quarters for certain of our products including rock climbing gear, footwear, and harnesses, and in the third and fourth quarters for our ski, glove, ice climbing and snow safety products.
−Removed: Sales of these products may be negatively affected by unfavorable weather conditions and other market trends.
−Removed: During 2020, the fall/winter season represents approximately 61% of our sales on a pro forma basis while spring/summer represents approximately 39% of our sales on a pro forma basis.
−Removed: Sales of other products such as headlamps, lanterns, trekking poles, packs and bullets are generally balanced throughout the year.
+Added: The Company’s products are outdoor activity-based, however, there are not significant seasonal variations in sales and profitability.
+Added: On a pro forma basis in 2021, approximately 47% of our sales were in the first half of the year while approximately 53% of our sales occurred in the second half of the year.
Working capital requirements vary throughout the year.
−Removed: Working capital generally increases to support peak shipping periods and then generally decreases during the second quarter of the year as accounts receivable are collected.
+Added: Working capital generally increases to support peak manufacturing and shipping periods and then decreases as accounts receivable are collected.
+Added: However, throughout 2021, the Company has leveraged our balance sheet to secure additional inventory across all of our brands to ensure the right inventory is available to meet customer demand.
Environmental Matters
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Due to the nature of our operations and the frequently changing nature of environmental compliance standards and technology, we cannot predict with any certainty that future material capital or operating expenditures will not be required in order to comply with applicable environmental laws and regulations.
−Removed: As of December 31, 2020, we had over 600 employees worldwide.
−Removed: We have not experienced any work stoppages or employee-related slowdowns and believe that our relationship with employees is satisfactory.
−Removed: Executive Officers of the Registrant
−Removed: The executive officers of our Company as of December 31, 2020 are as follows:
−Removed: Kanders , 63, our Executive Chairman, has served as one of our directors since June 2002 and as Executive Chairman of our Board of Directors since December 2002.
−Removed: Since 1990, Mr.
−Removed: Kanders has served as the President of Kanders & Company, Inc., a private investment firm principally owned and controlled by Mr.
−Removed: Kanders, which makes investments in and provides consulting services to public and private entities.
−Removed: From January 1996 until its sale to BAE Systems plc on July 31, 2007, Mr.
−Removed: Kanders served as the Chairman of the Board of Directors, and from April 2003 as the Chief Executive Officer, of Armor Holdings, Inc., formerly a New York Stock Exchange-listed company and a manufacturer and supplier of military vehicles, armored vehicles, and safety and survivability products and systems to the aerospace and defense, public safety, homeland security, and commercial markets.
−Removed: Kanders received an A.B.
−Removed: degree in Economics from Brown University.
−Removed: Walbrecht , 53, has served as the President of the Company since October 2017, and President of BDEL since October 2016.
−Removed: Before joining the Company, Mr.
−Removed: Walbrecht served as the President of Mountain Hardwear from March 2016 to October 2016.
−Removed: Prior to Mountain Hardwear, Mr.
−Removed: Walbrecht served as the President and Chief Executive Officer of Fenix Outdoors NA from January 2012 until March 2016.
−Removed: Walbrecht has also served in various senior roles with Brandbase, Spyder, Dr.
−Removed: Martens/Airwair, and Timberland.
−Removed: Walbrecht holds a Master of Business Administration and a Bachelor of Science in Economics from Brigham Young University, a Bachelor of Arts in Marketing from the University of Maryland and understudies in International Trade and Finance at Cambridge University - Trinity College.
−Removed: Kuehne , 42, has served as our Chief Financial Officer, Secretary and Treasurer, since 2013 and as our Chief Administrative Officer since May 2016.
−Removed: Kuehne previously served as the Company’s interim Chief Financial Officer, in addition to serving as its Vice President of Finance, principal financial officer and principal accounting officer.
−Removed: Before joining the Company in September 2010, Mr.
−Removed: Kuehne served as the Corporate Controller of Certiport from August 2009 to September 2010.
−Removed: From July 2004 to August 2009, Mr.
−Removed: Kuehne served in various capacities with KPMG LLP, most recently as Audit Manager.
−Removed: Kuehne received an M.B.A.
−Removed: degree from the University of Utah – David Eccles School of Business in 2004 and graduated with a Bachelor of Arts degree in Accounting from University of Utah – David Eccles School of Business in 2002.
−Removed: He also has been a Certified Public Accountant since 2005.
+Added: Regulatory Matters
+Added: The manufacture, sale, and purchase of ammunition by our Precision Sport segment are subject to extensive federal, state, local, and foreign governmental laws.
+Added: Our Precision Sport segment is also subject to the rules and regulations of the US Bureau of Alcohol, Tobacco, Firearms and Explosives (“ATF”) and various state and international agencies that control the manufacture, export, import, distribution and sale of firearms, explosives, and ammunition.
+Added: Such regulations may adversely affect demand for the products sold by our Precision Sport segment by imposing limitations that increase the costs or limit the availability of its products.
+Added: The failure to comply with applicable rules and regulations may result in the limitation of our growth or business activities and could result in the revocation of licenses necessary for business conducted by the Precision Sport segment.
+Added: Applicable laws and regulations provide for the following:
+Added: require the licensing of all persons manufacturing, exporting, importing, or selling ammunition as a business;
+Added: require serialization, labeling, and tracking of the acquisition and disposition of certain types of ammunition;
+Added: regulate the interstate sale of certain ammunition
+Added: restrict or prohibit the ownership, use, or sale of specified categories of ammunition;
+Added: require registries of so-called “ballistic images” of ammunition fired from new guns;
+Added: govern the sale, export, and distribution of ammunition;
+Added: regulate the use and storage of gun powder or other energetic materials;
+Added: regulate the employment of personnel with certain criminal convictions;
+Added: restrict access to ammunition manufacturing facilities for certain individuals from other countries or with criminal convictions;
+Added: require compliance with International Traffic in Arms Regulations
+Added: The handling of our technical data and the international sale of products sold by our Precision Sport segment may also be regulated by the U.S.
+Added: Department of State and Department of Commerce.
+Added: These agencies can impose civil and criminal penalties, including denying the export of the products sold by our Precision Sport segment, for failure to comply with applicable laws and regulations.
+Added: Bills have been introduced in Congress to establish, and to consider the feasibility of establishing a nationwide database recording so-called “ballistic images” of ammunition fired from new guns.
+Added: Should such a mandatory database be established, the cost to us, our distributors, and our customers could be significant, depending on the type of firearms and ballistic information included in the database.
+Added: Bills have been introduced in Congress in the past several years that would affect the manufacture and sale of ammunition, including bills to regulate the manufacture, importation, and sale.
+Added: We believe that existing federal, state, and local legislation relating to the regulation of firearms and ammunition have not had a material adverse effect on our sales of these products.
+Added: However, the regulation of firearms and ammunition may become more restrictive in the future, and any such developments might have a material adverse effect on our business, operating results, financial condition, and cash flows.
+Added: In addition, regulatory proposals, even if never enacted, may affect firearms or ammunition sales as a result of consumer perceptions.
+Added: In addition, our SKINourishment business is subject to substantial government regulation.
+Added: This government regulation includes regulation in the United States and other countries regarding the research, development, formulation, manufacture and marketing of our SKINourishment skincare products.
+Added: Human Capital
+Added: As of December 31, 2021 , we had a total of over 950 employees worldwide.
+Added: Of these employees, 400 were engaged in manufacturing, 320 in sales, marketing, product management and customer support, 80 in corporate functions (IT, Finance, HR, Legal and Compliance, etc.), 110 in R&D, engineering technicians, manufacturing engineers and project managers, 40 retail store associates and 20 in various executive and administrative functions.
+Added: None of our employees are represented by a union in collective
+Added: bargaining with us.
+Added: We believe that our employee relations are good.
+Added: Our human capital objectives center around identifying, recruiting, retaining, incentivizing and integrating our existing and new employees.
+Added: We maintain and grow our team utilizing practices that help us identify, hire, incentivize and retain our existing employees and integrate new employees into our Company.
+Added: Impact of COVID-19
+Added: The global outbreak of COVID-19 was declared a pandemic by the World Health Organization and a national emergency by each of the U.S., European, and Australian governments in March 2020, with governments world-wide implementing safety measures restricting travel and requiring citizen lockdowns and self-confinements for quarantining purposes.
+Added: This has negatively affected the U.S., European, Australian and global economies, disrupted global supply chains, and resulted in significant transport restrictions and disruption of global financial markets.
+Added: The COVID-19 pandemic has significantly impacted the global supply chain, with restrictions and limitations on related activities causing disruption and delay, along with increased raw material, storage, and shipping costs.
+Added: These disruptions and delays have strained domestic and international supply chains, which have affected and could continue to negatively affect the flow or availability of certain critical raw materials and finished good products that the Company relies upon.
+Added: Furthermore, significantly increased demand from online sales channels, including our website, has impacted our logistical operations, including our fulfillment and shipping functions, which has resulted in periodic delays in the delivery of our products.
+Added: We experienced a decline in retail demand within our Outdoor segment beginning in the second half of March 2020 through December 2020, which negatively impacted our sales and profitability during this period.
+Added: During 2021, our Outdoor segment continued to be impacted by the pandemic due to disruptions in the global supply chains;
+Added: however, the Outdoor segment experienced an increase in overall sales as participation in outdoor recreation has increased as certain countries began to ease restrictions.
+Added: During the third quarter of 2021, the Australian government instituted a mandatory lockdown for its citizens.
+Added: This caused a decline in retail demand and a disruption in operations within our Adventure segment, which negatively impacted our sales and profitability for the third quarter of 2021 and to a lesser extent during the fourth quarter of 2021.
+Added: Our Precision Sport segment has experienced higher demand which has positively impacted our sales and profitability since the beginning of the pandemic.
+Added: We expect a continued impact on the Company’s sales and profitability in future periods due to the ongoing impact of the pandemic.
+Added: The duration of these trends and the magnitude of such impacts cannot be precisely estimated at this time, as they are affected by a number of factors (some of which are outside management’s control), including those presented in Item 1A.
+Added: Risk Factors.
Available Information
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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.