We are primarily a hotel franchisor operating in 49 states, the District of Columbia, and 46 countries and territories.
−Removed: At December 31, 2023, we had 7,527 hotels with 632,986 rooms open and operating, and 1,032 hotels with 105,062 rooms under construction, awaiting conversion or approved for development, or committed to future franchise development on outstanding master development agreements (collectively, "pipeline") in its global system.
+Added: As of December 31, 2024, we had 7,586 hotels with 653,810 rooms open and operating, and 964 hotels with 97,325 rooms under construction, awaiting conversion or approved for development, or committed to future franchise development on outstanding master development agreements (collectively, "pipeline") in our global system.
Our brand names include Comfort Inn®, Comfort Suites®, Quality®, Clarion®, Clarion Pointe™, Ascend Hotel Collection®, Sleep Inn®, Econo Lodge®, Rodeway Inn®, MainStay Suites®, Suburban Studios™, WoodSpring Suites®, Everhome Suites®, and Cambria® Hotels (collectively, the "legacy Choice brands").
−Removed: Additionally, through the Radisson Hotels Americas acquisition completed on August 11, 2022, our brands expanded to include Radisson Blu®, Radisson RED®, Radisson®, Park Plaza®, Country Inn & Suites® by Radisson, Radisson Inn & Suites SM , Park Inn by Radisson®, Radisson Individuals®, and Radisson Collection® (collectively, the "legacy Radisson brands"), which are located across the United States, Canada, the Caribbean and Latin America (the "Americas").
+Added: Additionally, through the Radisson Hotels Americas acquisition completed on August 11, 2022, our brands expanded to include Radisson Blu®, Radisson RED®, Radisson®, Park Plaza®, Country Inn & Suites® by
+Added: Radisson, Radisson Inn & Suites SM , Park Inn by Radisson®, Radisson Individuals®, and Radisson Collection® (collectively, the "legacy Radisson brands"), which are located across the United States, Canada, the Caribbean and Latin America (the "Americas").
The hotel franchising business represents the Company's primary operations.
−Removed: The Company's domestic operations are conducted through direct franchising relationships, the ownership of seven Cambria and three legacy Radisson Hotels Americas open and operating hotels, and the management of 14 hotels (inclusive of four owned hotels), while its international franchise operations are conducted through a combination of direct franchising and master franchising relationships.
+Added: The Company's domestic operations are conducted through direct franchising relationships, the ownership of eight Cambria, one Everhome Suites, one Radisson RED, one Radisson Blu, and one Country Inn & Suites open and operating hotels, and the management of 13 hotels (inclusive of four owned hotels), while its international franchise operations are conducted through a combination of direct franchising and master franchising relationships.
Master franchising relationships are governed by master franchising agreements which generally provide the master franchisee with the right to use our brands and sub-license the use of our brands in a specific geographic region, usually for a fee.
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Our Company generates revenues, income, and cash flows primarily from our hotel franchising operations.
−Removed: Revenues are also generated from partnerships with qualified vendors and travel partners that provide value-added solutions to our platforms of guests and hotels, hotel ownership, and other ancillary sources.
+Added: Revenues are also generated from partnerships with qualified vendors and travel partners that provide value-added solutions to our platform of guests and hotels, hotel ownership, and other ancillary sources.
Historically, the hotel industry has been seasonal in nature.
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We are required by our franchise agreements to use the marketing and reservation system fees we collect for system-wide marketing and reservation system activities.
−Removed: These expenditures, which include advertising costs and costs to maintain our
−Removed: central reservations systems, enhance awareness and consumer preference for our brands and deliver guests to our franchisees.
+Added: These expenditures, which include advertising costs and the costs to maintain our central reservations systems, enhance awareness and consumer preference for our brands and deliver guests to our franchisees.
Greater awareness and preference promote long-term growth in business delivery to our franchisees and increases the desirability of our brands to hotel owners and developers, which ultimately increases the franchise fees earned by the Company.
−Removed: Additionally, the legacy Radisson Hotels Americas management agreements include cost reimbursements, primarily related to payroll costs at managed hotels where the Company is the employer.
+Added: Additionally, the Company's management agreements include cost reimbursements, which is primarily related to payroll costs at the managed hotels where the Company is the employer.
Our Company articulates its mission as a commitment to our franchisees’ profitability by providing our franchisees with hotel franchises that strive to generate the highest return on investment of any hotel franchise.
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Profitable Growth - Our success is dependent on improving the performance of our hotels, increasing the size of our system by selling additional hotel franchises with a focus on revenue-intense chain scales and markets, improving our effective royalty rate, expanding our qualified vendor and partnership platform programs and maintaining a disciplined cost structure.
−Removed: We attempt to improve our revenues and overall profitability by providing a variety of products and services designed to increase business delivery and/or reduce operating and development costs.
+Added: We attempt to improve our revenues and overall profitability by providing a variety of products and services designed to increase
+Added: business delivery and/or reduce operating and development costs.
These products and services include national marketing campaigns, a guest loyalty program, a central reservation system, property and yield management programs and systems, revenue management services, quality assurance standards, and qualified vendor relationships and partnerships with companies that provide products and services to our franchisees and guests.
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Improving the performance of the hotels in our system, strategically growing the system through additional franchise sales, and improving franchise agreement pricing while maintaining a disciplined cost structure are the keys to profitable growth.
−Removed: The addition of the legacy Radisson brands in the Americas increased Choice's footprint in the upper midscale and upscale chain scales and established Choice's presence in the upper upscale chain scale.
−Removed: We believe the Radisson Hotels Americas acquisition has enabled us to strengthen our presence in the upper midscale chain scale, expand our market presence in certain geographies in the United States, and further build on our momentum in the upscale chain scale which will facilitate the continued growth of our Cambria Hotels and Ascend Hotel Collection brands and the further expansion of the Radisson portfolio.
−Removed: Maximizing Financial Returns and Creating Value for Shareholders - Our capital allocation decisions, including capital structure and uses of capital, are intended to maximize our return on invested capital and create value for our shareholders.
+Added: Maximizing Financial Returns and Creating Value for Shareholders - Our capital allocation decisions, including our capital structure and the uses of capital, are intended to maximize our return on invested capital and create value for our shareholders.
Since our business has not historically required significant reinvestment of capital, we typically utilize cash in ways that management believes provides the greatest returns to our shareholders, which include acquisitions, share repurchases, and dividends.
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Management's Discussion and Analysis of Financial Condition and Results of Operations for more information regarding our capital returns to shareholders.
−Removed: In addition to our hotel franchising business, we have also developed or acquired seven Cambria and three legacy Radisson Hotels Americas open and operating hotels.
+Added: In addition to our hotel franchising business, we have also developed or acquired eight Cambria, one Everhome Suites, one Radisson RED, one Radisson Blu, and one Country Inn & Suites open and operating hotels.
We intend to continue to strategically develop hotels to increase the presence of our newly introduced brands in the United States, drive greater guest satisfaction and brand preference, and ultimately increase the number of franchise agreements awarded.
When developing hotels, we seek key markets with strong growth potential that will deliver strong operating performance and improve the recognition of our brands.
−Removed: Our hotel development and ownership efforts currently focus on the Cambria Hotels and Everhome Suites brands.
+Added: Our hotel development and ownership efforts primarily focus on the Cambria Hotels and Everhome Suites brands.
We believe our owned hotels provide us the opportunity to support and accelerate the growth of these brands.
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We strive to optimize revenues by focusing on revenue management, increasing guest loyalty, expanding brand awareness with targeted customer groupings, and providing superior guest service.
−Removed: We presently manage four of our owned hotels and utilize the services of third-party management companies that provide their own employees for the balance.
+Added: Other than four owned hotels, we currently do not manage our owned hotels but utilize the services of third-party hotel management companies that provide their own employees.
We manage costs by setting performance goals for our hotel management companies and optimizing distribution channels.
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Our direct real estate exposure is currently limited to activity in the United States, including our owned hotel assets open and under development.
−Removed: In addition, our development activities that involve financing, equity investments, and guaranty support to
−Removed: hotel developers create limited additional exposure to the real estate markets.
+Added: In addition, our development activities that involve financing, equity investments, and guaranty support to hotel developers create limited additional exposure to the real estate markets.
For additional information, refer to the Investing Activities caption in the Liquidity and Capital Resources section in Item 7.
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The Company was incorporated in 1980 under the laws of the State of Delaware.
−Removed: Wyndham Proposal
−Removed: On December 12, 2023, the Company disclosed that it had commenced an exchange offer to acquire all of the outstanding shares of Wyndham Hotels & Resorts, Inc.
−Removed: ("Wyndham") at an exchange ratio of $49.50 in cash and 0.324 shares of Choice common stock per Wyndham share.
−Removed: There can be no assurance that the exchange offer will be successful.
−Removed: In the event we enter into and consummate an acquisition of Wyndham, the acquisition would have a significant impact on our future financial condition, results of operations, and cash flows.
The Lodging Industry
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The increase in occupancy and room rates serves as a catalyst for increased hotel development.
−Removed: As a franchisor with 7,527 opened hotels, including ownership of ten hotels and management of 14 hotels (inclusive of four owned hotels), we believe we are generally well positioned in any stage of the lodging cycle as our fee-for-service business model has historically delivered predictable and profitable, long-term growth in a variety of lodging and economic environments.
+Added: As a franchisor with 7,586 opened hotels, including ownership of 12 hotels and management of 13 hotels (inclusive of four owned hotels), we believe we are generally well positioned in any stage of the lodging cycle as our fee-for-service business model has historically delivered predictable and profitable, long-term growth in a variety of lodging and economic environments.
We have historically benefited from both the RevPAR gains typically experienced in the early stages of recovery as our revenues are based on our franchisees’ gross room revenues, and the supply growth normally occurring in the later stages as we increase our portfolio size.
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Upscale Cambria Hotels, Radisson, Courtyard, Hyatt Place, Hilton Garden Inn
−Removed: Upper Midscale Comfort Inn, Country Inn & Suites, Holiday Inn Express, Hampton Inn, Fairfield Inn
+Added: Upper Midscale Comfort Inn, Country Inn & Suites, Holiday Inn Express, Hampton by Hilton, Fairfield Inn
Midscale Quality Inn, Sleep Inn, Best Western, Baymont
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The lodging industry consists of independent operators and those that have joined national hotel franchise chains.
−Removed: Independent operators of hotels not owned or managed by major lodging companies have increasingly joined national hotel franchise chains as a means of remaining competitive with hotels owned by or affiliated with national lodging companies.
+Added: Independent operators of hotels not owned or managed by major lodging companies have increasingly joined national hotel franchise chains
+Added: as a means of remaining competitive with hotels owned by or affiliated with national lodging companies.
Hotel owners also generally have the flexibility to reposition hotels between the various chain scale categories to maximize profitability or for other reasons.
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Our fees depend on the number of rooms in our system, the gross room revenues generated by our franchisees, and the effective royalty rates in our franchise contracts.
−Removed: We enjoy significant operating leverage since the variable operating costs associated with the franchise system growth of our established brands have historically been less than the incremental royalty fees generated from new franchises.
+Added: We enjoy significant operating leverage since the variable operating costs associated with the franchise system growth of our established brands have historically been less than the incremental fees generated from new franchises.
We believe that our business is well positioned in the lodging industry since we generally benefit from both increases in RevPAR and unit growth from new hotel construction or conversion of existing hotel assets into our system.
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Our family of well-known and diversified brands positions us well within the lodging industry.
−Removed: Our new hotel development brands, such as Cambria Hotels, Comfort, Sleep Inn, WoodSpring, Everhome Suites, and Country Inn & Suites, offer hotel developers an array of choices at various price points for transient and extended stay business during periods of supply growth in the various hotel chain scale categories.
+Added: Our new hotel development brands, such as Cambria Hotels, Comfort, Sleep Inn, WoodSpring Suites, Everhome Suites, and Country Inn & Suites, offer hotel developers an array of choices at various price points for transient and extended stay business during periods of supply growth in the various hotel chain scale categories.
Certain of our brands, such as Quality, Clarion Pointe, Ascend Hotel Collection, Econo Lodge, and Radisson, offer conversion opportunities during both industry contraction and growth cycles to independent operators and non-Choice affiliated hotels who desire to affiliate with our brands and take advantage of the services we have to offer.
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Specific elements of our strategy include building strong brands, delivering exceptional services, reaching more consumers, and leveraging our size, scale and distribution to reduce costs for hotel owners.
−Removed: We believe that by focusing on these elements we can increase the gross room revenues generated by our franchisees by increasing the business delivered to existing franchisees and expanding our market share of franchised hotels in the chain scale categories in which we operate or seek to operate.
+Added: We believe that by focusing on these elements we can increase the gross room revenues generated by our franchisees by increasing the business delivered to existing franchisees and expanding our market share of franchised hotels in the chain scale categories in which we operate or
+Added: seek to operate.
Improving the desirability of our brands should also allow us to continue to improve the effective royalty rate in our contracts.
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In addition, we provide our franchisees with education and training programs as well as revenue management technology and services designed to improve property-level performance.
−Removed: These services and products promote revenue gains for franchisees and improve guest satisfaction which translate into both higher royalties for the Company and improved returns for owners, leading to further room growth by making our
−Removed: brands even more attractive to prospective franchisees.
+Added: These services and products promote revenue gains for franchisees and improve guest satisfaction which translate into both higher royalties for the Company and improved returns for owners, leading to further room growth by making our brands even more attractive to prospective franchisees.
We develop our services based on customer needs and focus on activities that generate a high return on investment for our franchisees.
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We are focused on expanding our platform business through key partnerships, new technology, and other key franchisee resources, which is reflected in our procurement services revenues.
−Removed: The expansion of these relationships has enabled us to further drive our top-line revenue and deliver tangible value-added solutions to our hotel owners and customers.
+Added: The expansion of these relationships has enabled us to further drive our top-line revenue and deliver tangible value-added solutions
+Added: to our hotel owners and customers.
For example, we create relationships with qualified vendors to:
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Ascend enables upscale hotels to retain their individual brand equity and identity, and yet have access to Choice Hotels' global distribution, technology, performance support services, training, and loyalty benefits.
−Removed: The Ascend Hotel Collection offers the best of both worlds, including an independence backed by a powerful platform for customer acquisition, delivery and distribution, volume purchasing benefits, and operational efficiency.
−Removed: The principal competitor brands include BW Premier and Voco.
−Removed: Radisson - Radisson offers an upscale travel experience.
−Removed: Delivering classic service with modern comforts through thoughtfully considered details, and a variety of services, these properties focus on providing excellent work/life balance for guests during their travels.
−Removed: To ensure a harmonious stay, our hotel teams seek to build meaningful personal relationships with guests.
−Removed: Radisson hotels are found in urban, suburban, and airport locations.
−Removed: The principal competitor brands include DoubleTree by Hilton, Delta Hotels, Crowne Plaza, and Holiday Inn.
+Added: The Ascend Hotel Collection offers the best of both worlds, including an independence backed by a powerful platform for customer acquisition, delivery and distribution, volume purchasing benefits, and operational efficiencies.
+Added: The properties can be found in suburban, small towns, and resorts.
+Added: The principal competitor brands include BW Signature Collection, BW Premier Collection, Trademark, and Voco.
+Added: Radisson - Radisson is a full service hotel brand that provides an upscale travel experience.
+Added: Innovating to meet the evolving needs of guests, Radisson hotels offer functional guestrooms, upscale on-site services such as modern fitness facilities, restaurants and bars, and free Wi-Fi, which is designed for travelers seeking simplicity, authenticity, and modern imperatives during each hotel stay.
+Added: Radisson hotels are found in key urban, suburban, resort, and airport locations.
+Added: The principal competitor brands include DoubleTree by Hilton, Delta Hotels, and Crowne Plaza.
Radisson RED - An upscale, select service hotel brand, Radisson RED is characterized by a love of bold design, social connectedness, and playful twists on the conventional.
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Connected, trend-savvy travelers will love this unique opportunity to tailor their stay to their style.
−Removed: The principal competitor brands include Hyatt Regency and Embassy Suites.
−Removed: Radisson Blu - The Radisson Blu brand is redefining the upper upscale hotel experience by blending contemporary design with warmth in an enriching environment.
−Removed: Scandinavian-inspired design prioritizes comfort and distinctiveness to create iconic environments, featuring services like premium dining and on-site spas, that foster a sense of belonging and discovery.
−Removed: Our hotel teams passion and knowledge shines through in their attention to the smallest details to feed our guests hunger for exploration.
−Removed: Radisson Blu hotels are located in major cities, key airport gateways, and resort destinations.
−Removed: The principal competitor brands include Canopy by Hilton, Hyatt Centric, Le Meridien, and Kimpton.
−Removed: Radisson Individuals - Radisson Individuals is an upscale collection brand that offers hotels the benefits of our expertise, infrastructure, and brand recognition while celebrating each property’s distinct personality.
−Removed: A Radisson Individuals hotel gives guests the charm of a one-of-a-kind travel experience while providing the high-quality services, amenities, and genuine hospitality we’re known for.
−Removed: These hotels are located in leisure markets, spanning urban, suburban, and resort locations.
−Removed: The principal competitor brands include Autograph Collection and Curio.
−Removed: Comfort - The Comfort brand family, which includes Comfort Inn, Comfort Suites, and Comfort Inn & Suites, is an upper midscale brand that offers guests a warm and welcoming experience that is designed to help travelers feel refreshed and ready to take on the day.
−Removed: Comfort hotels are ready to welcome business and leisure travelers everywhere they are going.
−Removed: The brand continues to evolve with the opening and adoption in our existing portfolio of the new design prototype – Rise & Shine™.
−Removed: As the largest 100% smoke-free hotel brand in North America, Comfort hotels offer complimentary amenities that include a hot breakfast, Wi-Fi, business center, and a fitness center and swimming pool at most locations.
−Removed: Each spacious guest room offers premium bedding and bath amenities along with a refrigerator and microwave.
−Removed: Comfort Suites properties are tailored to meet the demands of today's traveler, with each oversized suite featuring separate areas for working and relaxing, along with a sleeper sofa.
+Added: The principal competitor brands include Tapestry Collection by Hilton, Citizen M, and Aloft Hotels.
+Added: Radisson Blu - Radisson Blu hotels offer full service, upper upscale accommodations that are redefining the hospitality experience.
+Added: Scandinavian-inspired minimalist design prioritizes comfort and distinctiveness in the guestrooms, in addition to unique dining concepts, multipurpose workspaces with complimentary Wi-Fi, smart TVs, and wellness facilities.
+Added: Radisson Blu hotels are located in urban and resort locations in key RevPAR markets.
+Added: The principal competitor brands include Le Meridien and Kimpton .
+Added: Radisson Individuals - Radisson Individuals is an upper upscale collection brand that brings together independent and boutique hotels, inspiring curious travelers to uncover the untold stories of each destination.
+Added: Blending a spirit of exploration with service excellence, these hotels offer curated amenities like distinctive dining and wellness facilities.
+Added: Found in urban, suburban, and resort locations, the principal competitor brands include Autograph Collection, Curio, JdV, Tapestry, and Tribute.
+Added: Comfort - The Comfort brand family, inclusive of Comfort Inn, Comfort Suites, and Comfort Inn & Suites, is an upper midscale brand that offers guests a warm and welcoming experience designed to help them feel refreshed and ready to take on the day.
+Added: The properties feature spacious rooms, modern amenities, friendly staff, and a signature free hot breakfast.
+Added: Comfort hotels are tailored to meet the needs of today’s leisure and business travelers alike.
The principal competitor brands include Hampton Inn, Holiday Inn Express, and Fairfield Inn & Suites.
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Most hotels also feature a patio or porch with an outdoor fire pit, den, casual workspace, swimming pool, meeting space, and an “Inn Case Market.” Guests feel like they matter at Country Inn & Suites.
−Removed: The principal competitor brands include Holiday Inn Express, Best Western Plus, and Hampton Inn.
+Added: The principal competitor brands include Holiday Inn Express, Fairfield Inn & Suites, Best Western Plus, and Hampton Inn.
Clarion - Clarion helps owners of existing assets with food and beverage capabilities achieve strong returns with reasonable investment.
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Amenities include free high-speed internet access, a pool or fitness center, and a business center.
−Removed: The principal competitor brands include the Four Points by Sheraton.
−Removed: Clarion Pointe - Launched in 2019, Clarion Pointe is a select service franchise that is ideal for owners who want to strategically reposition their limited-service property into a brand with strong awareness and a concept that satisfies the expectations of emerging travelers.
+Added: The principal competitor brands include Holiday Inn and Ramada.
+Added: Clarion Pointe - Launched in 2019, Clarion Pointe is ideal for owners who want to strategically reposition their limited-service property into a brand with strong awareness and a concept that satisfies the expectations of emerging travelers.
The hotels offer guests a convenient and affordable experience with elevated essentials in just the right places, including contemporary design touches, curated food and beverage options, and on-demand connectivity.
−Removed: The principal competitor brands include Best Western.
+Added: The principal competitor brands include Best Western and Wingate.
Quality Inn - Quality helps both guests and owners "Get Your Money's Worth™" in the midscale chain scale category.
−Removed: Quality hotels provide clean, comfortable, and affordable accommodations, as well as the "Value Qs" of a Q Bed, Q Breakfast, Q Shower, Q Service, and the Q Essentials including free high-speed internet access, coffee, and in-room refrigerators.
+Added: Quality hotels provide clean, comfortable, and affordable accommodations, as well as the "Value Qs" of a Q Bed, Q Breakfast, Q Shower, Q Service, and Q Essentials.
+Added: The brand delivers warm, friendly service, a hot breakfast, and premium bedding.
The principal competitor brands include Best Western and Ramada.
Sleep Inn - A new-construction brand, every Sleep Inn hotel is built with a specific vision in mind, which is to be a sanctuary for travelers as well as a cost-efficient property to build, operate, and maintain.
−Removed: Every Sleep Inn hotel offers a simply stylish stay that's designed to help our guests " Dream Better Here ." Guests find fresh, nature-inspired design elements that are modern but timeless, that create a relaxed and serene environment, providing both business and leisure travelers with free Wi-Fi, free hot breakfast, lifestyle amenities to support a better night’s rest, and an exercise room and/or pool.
+Added: Every Sleep Inn hotel offers thoughtful touches designed to help enhance our guests well-being and " Dream Better Here ." Guests find a perfectly dreamy hotel environment, with nature-inspired design elements, that create a relaxed and serene stay, providing both business and leisure travelers with free Wi-Fi, free hot breakfast, lifestyle amenities to support a better night’s rest, and an exercise room and/or pool.
The principal competitor brands include Baymont and Best Western.
−Removed: Park Inn - Characterized by a positive, stress-free environment, an upper economy to midscale brand, this hotel provides a clever use of color combined with friendly service and feel-good extras like complimentary breakfast to ensure our guests experience a happy stay.
−Removed: Park Plaza - An upper upscale brand combines engaging service, contemporary elegance, and local flavor.
+Added: Park Inn by Radisson - Park Inn by Radisson is Choice Hotels' premium value conversion brand focused on delivering the basics to brighten up the stay.
+Added: The principal competitor brands include Days Inn, Baymont, and SureStay.
+Added: Park Plaza - Park Plaza combines engaging service, contemporary elegance, and local flavor.
At each hotel, team members warmly welcome guests and make it a point to foster genuine and meaningful interactions.
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All guest rooms feature fully equipped kitchens as well as separate lounges and work areas.
−Removed: MainStay Suites offer free high-speed internet, an exercise room, 24/7 laundry facilities, weekly housekeeping, as well as breakfast options for guests.
+Added: MainStay Suites offer free high-speed internet, an exercise room, 24/7 laundry facilities, and weekly housekeeping.
Each hotel also has a "MainStay Marketplace" where guests may purchase a variety of food and sundry items.
Guests also have complimentary access to small kitchen appliances through the "Things I Use at Home" program.
−Removed: The principal competitor brands include TownePlace Suites, Candlewood Suites, and Home2 Suites.
+Added: The principal competitor brands include Candlewood Suites, Extended Stay America Premier Suites, My Place Hotels, as well as new entrants to the extended stay segment such as StudioRes, LivSmart, and LivAway.
Everhome Suites - Everhome Suites operates in the midscale extended stay chain scale category, offering developers a value-engineered new construction prototype for entry into major markets.
Everhome Suites provides a “Closer to Home” experience, empowering longer staying guests to stay productive and feel connected while away from home.
−Removed: All suites include a fully equipped kitchen with separate spaces to work, relax and eat.
−Removed: Larger one-bedroom suites come equipped with in-unit washers and dryers.
+Added: All suites include a fully equipped kitchen with defined-spaces to work, relax, and eat.
+Added: Larger one-bedroom suites come equipped with in-unit washers and dryers, larger kitchens, and a dedicated bedroom.
Guests have access to free high-speed internet, a modern fitness room, outdoor amenity space, 24/7 laundry facilities, and weekly housekeeping service.
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Small kitchen appliances are available to check out at the front desk through the “Homebase Essentials” program.
−Removed: The principal competitor brands include Candlewood Suites, Home2 Suites, TownePlace Suites, and Extended Stay America Premier Suites, as well as new entrants to the extended stay segment such as StudioRes and LivSmart.
+Added: The principal competitor brands include Candlewood Suites, Home2 Suites, TownePlace Suites, and Extended Stay America Premier Suites, as well as new entrants to the extended stay segment such as StudioRes, LivSmart, and LivAway.
Suburban Studios - Suburban Studios operate in the economy extended stay chain scale category, offering developers access to this category through flexible conversion options.
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Guests have access to free high-speed internet, 24/7 laundry facilities, and bi-weekly housekeeping.
−Removed: The principal competitor brands include Extended Stay America, InTown Suites, HomeTowne Studios, and Studio 6.
+Added: The principal competitor brands include Extended Stay America, InTown Suites, HomeTowne Studios, SureStay Studios, Studio 6, as well as new entrants to the extended stay segment such as Echo Suites.
WoodSpring Suites - WoodSpring Suites are all new construction, value-engineered hotels that operate in the economy extended stay chain scale category.
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Guests have access to free high-speed internet, 24/7 laundry facilities, and bi-weekly housekeeping.
−Removed: The principal competitor brands include Extended Stay America, Extended Stay America Select Suites, MyPlace, and Studio 6.
+Added: The principal competitor brands include Extended Stay America, MyPlace, Studio 6, as well as new entrants to the extended stay segment such as Echo Suites.
Econo Lodge - Econo Lodge is Choice Hotel’s economy brand, which provides an “easy stop on the road” for value-oriented travelers.
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Our standard domestic franchise agreements grant franchisees the non-exclusive right to use certain of our trademarks and to receive the benefits from our franchise system in order to facilitate the operation of their franchised hotels in specified locations.
−Removed: Our domestic franchise agreements have terms ranging from 20 to 30 years, with certain rights for each of the franchisor and franchisee to terminate the agreement.
+Added: Our domestic franchise agreements generally have terms ranging from 10 to 30 years, with certain rights for each of the franchisor and franchisee to terminate the agreement.
Our franchisees operate domestically under one of 22 brands and brand extensions.
−Removed: The following table presents key statistics related to our domestic franchise system for the five years ended December 31, 2023:
+Added: The following table presents the key statistics related to our domestic franchise system for the five years ended December 31, 2024:
2020 2021 2022 2023 2024
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Additionally, royalty fees include intersegment royalties assessed to the Company's owned hotels of $2.4 million for 2024, $2.0 million for 2023, $2.2 million for 2022, $1.6 million for 2021, and $0.8 million for 2020.
−Removed: (2) To enhance comparability for the year ended December 31, 2022, the effective royalty rate, average occupancy percentage, ADR, and RevPAR reflect the operating performance as if the legacy Radisson brands were acquired on January 1, 2022.
−Removed: The operating statistics exclude the Everhome Suites brand since the operating statistics are not representative of a stabilized brand, which the Company defines as having at least 25 units open and operating for over a twelve month period.
−Removed: (3) The Company calculates RevPAR metrics based on information as reported by franchisees.
+Added: (2) To enhance the comparability for the year ended December 31, 2022, the effective royalty rate, average occupancy percentage, ADR, and RevPAR reflect the operating performance as if the legacy Radisson brands were acquired on January 1, 2022.
+Added: The operating statistics exclude the Everhome Suites brand since the operating statistics are not representative of a stabilized brand, which the Company defines as having at least 25 units open and operating for at least a twelve month period.
+Added: (3) The Company calculates the RevPAR metrics based on information as reported by the franchisees.
To accurately reflect average occupancy percentage, ADR, and RevPAR, the company revises its prior years' operating statistics for the most current information provided.
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Owned and Managed Hotels
−Removed: While the hotel franchising business represents the Company's primary operations, the Company also owns seven Cambria hotels and three legacy Radisson Hotels Americas hotels and manages 14 hotels (inclusive of four owned hotels).
+Added: While the hotel franchising business represents the Company's primary operations, the Company also owns eight Cambria hotels, one Everhome Suites, one Radisson RED, one Radisson Blu, and one Country Inn & Suites and manages 13 hotels (inclusive of four owned hotels).
We generate revenue from the owned hotels primarily from guest stays.
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The Company conducts its international franchise operations through a combination of direct franchising and master franchising relationships.
+Added: Our business strategy has been to conduct direct franchising in those international markets where both franchising is an accepted business model and our brands can achieve significant revenue growth through our proprietary distribution channels.
Master franchising relationships are governed by agreements that generally provide the master franchisee with the right to use and sub-license the use of our brands in a specific geographic region.
−Removed: Our business strategy has been to conduct direct franchising in those international markets where both franchising is an accepted business model and we believe our brands can achieve significant distribution.
−Removed: We typically choose to enter into master franchise agreements in those international markets where direct franchising is currently not a prevalent or viable business model.
−Removed: When entering into master franchising relationships, we strive to select partners that have professional hotel and asset management capabilities together with the financial capacity to invest in building the Company's brands in their respective markets.
+Added: We typically choose to enter into master franchise agreements in those international markets where direct franchising is not a prevalent or viable business model.
+Added: When entering into master franchising relationships, we strive to select partners that have both professional hotel and asset management capabilities along with the financial capacity to invest in building the Company's brands in their respective markets.
Master franchising relationships typically provide lower revenues to the Company as the master franchisees are responsible for managing certain necessary services (such as training, quality assurance, reservations and marketing) to support the franchised hotels in the assigned development territory and, therefore, retain a larger percentage of the hotel franchise fees to cover their expenses.
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Our master franchise and similar multi-unit licensing agreements have expiration dates, which we actively manage and potentially renew as we deem beneficial.
−Removed: Certain of these agreements have expiration dates in 2024.
In certain circumstances, the Company has and may continue to make equity investments in our master franchisees.
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(1) Reporting of operating statistics (i.e., average occupancy percentage, average daily room rate) of international franchisees is not required by all master franchise contracts, thus RevPAR metrics are not presented for our international franchisees.
−Removed: (2) Royalty fees exclude the impact of franchise agreement acquisition cost amortization and impairment.
+Added: (2) Royalty fees include the impact of franchise agreement acquisition cost amortization.
As of December 31, 2024, the open hotels and rooms by region and franchising relationship are presented below:
6 unchanged sentences
The Company's international operations are primarily conducted in the following countries and territories, as organized by region:
−Removed: Asia-Pacific - Australia, China, India, Japan, New Zealand, and Thailand
−Removed: Europe & Middle East - Austria, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Kingdom of Saudi Arabia, Lithuania, Norway, Portugal, Slovakia, Spain, Sweden, Turkey, and the United Kingdom
−Removed: Latin America, Caribbean & Canada - Aruba, Bahamas, Barbados, Belize, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Honduras, Mexico, Panama, Peru, Trinidad and Tobago, and Uruguay
+Added: Asia-Pacific - Australia, China, India, Japan, and New Zealand.
+Added: Europe & Middle East - Austria , Czech Republic, Denmark, Faroe Islands, Finland, France, Germany, Ireland, Italy, Kingdom of Saudi Arabia, Lithuania, Norway, Portugal, Slovakia, Spain, Sweden, Turkey, and the United Kingdom.
+Added: Latin America, Caribbean & Canada - Aruba, Bahamas, Barbados, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Honduras, Mexico, Panama, Peru, Puerto Rico, Sint Maarten, Trinidad and Tobago, and Uruguay.
As of December 31, 2024, the worldwide open hotels and rooms by region are presented below:
7 unchanged sentences
Sleep Inn 415 29,118 — — — — 23 2,507 438 31,625
−Removed: 426 33,976 — — — — 9 789 435 34,765
+Added: Country 422 33,771 — — — — 9 789 431 34,560
Ascend Hotel Collection 233 38,589 19 1,100 119 13,433 46 5,630 417 58,752
9 unchanged sentences
(1) Includes the Comfort family of brand extensions, including Comfort Inn and Comfort Suites.
−Removed: (2) Includes the Country Inn and Park Plaza brands.
(2) Includes the Clarion family of brand extensions, including Clarion and Clarion Pointe.
12 unchanged sentences
Our objective is to continue to strategically grow our portfolio by selling the Company's brands spanning the various chain scale categories.
−Removed: Based on market conditions and other circumstances, we may offer certain incentives to developers to increase development of our brands, such as discounting various fees including the initial franchise fee, royalty fee and system fee, and providing franchise agreement acquisition cost payments to support development, property improvements, and other hotel expenditures.
−Removed: Because retention of existing franchisees is important to our growth strategy, we have a formal impact policy.
+Added: Based on market conditions and other circumstances, we may offer certain incentives to developers to increase development of our brands, such as discounting various fees including the initial franchise fee, royalty fee, marketing and reservation system fee, and providing franchise agreement acquisition cost payments to support development, property improvements, and other hotel expenditures.
+Added: Because retention of our existing franchisees is important to our growth strategy, we have a formal impact policy.
This policy offers existing franchisees protection from the opening of a same-brand property within a specified distance, depending upon the market in which the property is located.
8 unchanged sentences
Our standard domestic franchise agreements grant franchisees the non-exclusive right to use certain of our trademarks and to receive the benefits from our franchise system in order to facilitate the operation of their franchised hotels in specified locations.
−Removed: Our domestic franchise agreements have terms ranging from 20 to 30 years.
+Added: Our domestic franchise agreements generally have terms ranging from 10 to 30 years.
Generally, either party to our standard domestic franchise agreement can terminate the agreement prior to the conclusion of the agreement’s term under certain circumstances, such as upon designated anniversaries of the agreement, subject to applicable law.
24 unchanged sentences
Marketing and advertising efforts include national television, social media and digital advertising, online radio advertising, print advertising in trade media, and promotional events, which include joint marketing promotions with qualified vendors and corporate partners.
−Removed: We also actively
−Removed: seek to reach travelers who are shopping for travel online by purchasing key search related terms and meta search ads from the various search engine providers to help ensure that our franchisees' hotels are prominently displayed to potential guests.
+Added: We also actively seek to reach travelers who are shopping for travel online by purchasing key search related terms and meta search ads from the various search engine providers to help ensure that our franchisees' hotels are prominently displayed to potential guests.
We conduct numerous marketing and sales programs and deploy field-based sales agents which target corporate entities, travel agencies, groups, and small and medium size enterprises including business travelers, senior citizens, automobile club members, government and military employees, educational organizations, and meeting planners.
3 unchanged sentences
These programs allow us to conduct lower cost, more targeted marketing campaigns to our consumers, help us to deliver business to our franchised hotels, and are an important selling point for our franchise sales personnel.
−Removed: In July 2023, we completed the integration of the Radisson Rewards Americas loyalty program into the Choice Privileges program.
As of December 31, 2024, the Choice Privileges program had approximately 69 million worldwide members.
2 unchanged sentences
We also employ home-based sales personnel geographically located across the United States using personal sales calls, telemarketing, and other techniques to target specific customer groups, such as potential corporate clients in areas where our franchised hotels are located, the group travel market, and meeting planners.
−Removed: Our field-based franchise services area directors work with our franchisees to help them maximize RevPAR and improve the efficiency of their hotel operations.
+Added: Our field-based franchise services area directors work with our franchisees to profitably grow revenue, improve the efficiency of their hotel operations, and maintain and improve guest satisfaction.
The franchise services area directors advise the franchisees on topics such as marketing their hotels, improving quality, and maximizing the benefits offered by the Choice reservations system.
13 unchanged sentences
In addition, we have introduced programs such as our Lowest Price Guarantee program, which has significantly reduced the ability of the third-party travel intermediaries to undercut the published rates at our franchisees' hotels.
−Removed: Further, we selectively distribute our franchisees' inventory to key third-party travel intermediaries that we have established agreements with to help drive additional business to our franchisees' hotels.
+Added: Further, we selectively distribute our franchisees' inventory to key
+Added: third-party travel intermediaries that we have established agreements with to help drive additional business to our franchisees' hotels.
These agreements typically offer our brands a preferred placement on these third-party booking sites at reduced transaction fees.
−Removed: We continue to educate our individual franchisees about the risk of an unfavorable impact to their business
−Removed: from contracting with booking sites when we do not have preferred agreements.
+Added: We continue to educate our individual franchisees about the risk of an unfavorable impact to their business from contracting with booking sites when we do not have preferred agreements.
We currently have agreements with many, but not all, of the major online third-party booking sites.
1 unchanged sentence
In support of these initiatives, the Company developed choiceEDGE, which is a cloud-based software to manage all distribution for the Company by optimizing rate, inventory, availability, shopping, booking, and reservations for its website, mobile apps, and third-party distribution partners.
−Removed: Property Management Systems - ChoiceADVANTAGE, which is our proprietary property and yield management system, is designed to help franchisees maximize profitability and compete more effectively by assisting them in managing their room inventory, rates and reservations.
+Added: Property Management Systems - ChoiceADVANTAGE, which is our proprietary property and yield management system that the significant majority of our hotels utilize, is designed to help franchisees maximize profitability and compete more effectively by assisting them in managing their room inventory, rates, and reservations.
ChoiceADVANTAGE synchronizes each hotel’s inventory with our central reservation system, which gives our reservation sales agents and other proprietary channels the last room sell capabilities at every hotel.
1 unchanged sentence
These tools are critical to business delivery and yield improvements as they facilitate a franchisee's ability to effectively manage hotel operations, determine appropriate rates, help drive occupancy, and participate in our marketing programs.
−Removed: As a cloud-based solution, the choiceADVANTAGE system helps to reduce each hotel’s investment in on-site computer equipment, which typically results in a lower total cost of ownership for the property management systems as compared to the traditional on-site solutions.
+Added: ChoiceADVANTAGE, which is a cloud-based solution, helps to reduce each hotel’s investment in on-site computer equipment, which typically results in a lower total cost of ownership for the property management systems as compared to the traditional on-site solutions.
Quality Assurance Programs - Consistent quality standards are critical to the success of a hotel franchise.
23 unchanged sentences
Service Marks and Other Intellectual Property
−Removed: The service marks Ascend Hotel Collection, Cambria, Choice Hotels, Choice Privileges, Clarion, Clarion Pointe, Comfort Inn, Comfort Suites, Country Inn & Suites, Econo Lodge, Everhome Suites, MainStay Suites, Park Inn, Park Plaza, Quality, Radisson, Radisson Blu, Radisson Collection, Radisson Red, Rodeway Inn, Sleep Inn, Suburban Studios, WoodSpring Suites, and related marks and logos are material to our business.
+Added: The service marks Ascend Hotel Collection, Cambria, Choice Hotels, Choice Privileges, Clarion, Clarion Pointe, Comfort Inn, Comfort Suites, Country Inn & Suites by Radisson, Econo Lodge, Everhome Suites, MainStay Suites, Park Inn by Radisson, Park Plaza, Quality, Radisson, Radisson Blu, Radisson Collection, Radisson Individuals, Radisson Inn & Suites, Radisson Red, Rodeway Inn, Sleep Inn, Suburban Studios, WoodSpring Suites, and related marks and logos are material to our business.
We, directly and through our franchisees, actively use these marks.
13 unchanged sentences
In addition, our business is subject to numerous federal, state and local government regulations, including those relating to the preparation and sale of food and beverages (such as health and liquor license laws), safety and health standards, building and zoning requirements, tax laws, and laws governing employee relations, including minimum wage requirements, overtime, working conditions and work permit requirements.
−Removed: Further, we are also subject to various U.S.
−Removed: federal, state and international privacy and data protections laws, including the California Consumer Protection Act, the Virginia Consumer Data Protection Act, and the European Union General Data Protection Regulation, as well as privacy laws in Connecticut, Colorado and Utah that took effect in 2023 or will take effect in 2024.
+Added: Further, we are subject to various U.S.
+Added: federal, state, and international privacy and data protections laws, including the California Consumer Protection Act, the Virginia Consumer Data Protection Act, and the European Union General Data Protection Regulation, as well as privacy laws in Connecticut, Colorado, and Utah.
Impact of Inflation and Other External Factors
3 unchanged sentences
Although we believe that increases in the rate of inflation will generally result in comparable increases in hotel room rates, severe inflation could contribute to a slowing of the economies in which we operate.
−Removed: Such a slowdown could result in reduced
−Removed: travel by both business and leisure travelers, and potentially less demand for hotel rooms, which could result in a reduction in room rates and fewer room reservations, all of which could negatively impact our revenues.
−Removed: A weak economy could also reduce demand for new hotels, which negatively impacts our franchise fees revenues.
+Added: Such a slowdown could result in reduced travel by both business and leisure travelers, and potentially less demand for hotel rooms, which could result in a reduction in room rates and fewer room reservations, all of which could negatively impact our revenues.
+Added: A weak economy could also reduce the demand for new hotels, which negatively impacts our franchise fees revenues.
Among other unpredictable external factors which may negatively impact us are wars, acts of terrorism, pandemics, high interest rates, stress on the U.S.
2 unchanged sentences
Human Capital Management
−Removed: The strength of our people is one of our greatest assets as a franchisor and hotel management company.
−Removed: We seek to attract and retain the best talent in the hospitality, franchising, and technology industries and to provide an open and inclusive environment.
−Removed: The quality of our talent delivers a high performing organization that drives positive business outcomes for the Company, our shareholders, and our franchisees and owners.
+Added: As a franchisor and hotel management company, one of our greatest assets is the strength of our associates.
+Added: We seek to attract and retain the best talent in the hospitality, franchising, and technology industries and to provide an open and welcoming environment for all of our associates.
+Added: The quality of our talent delivers a high performing organization that drives positive business outcomes for the Company, our shareholders, and our franchisees and hotel owners.
Our Board of Directors provides oversight on certain human capital matters through two committees.
• Human Capital and Compensation Committee - Providing a broad scope of oversight on talent, including:
−Removed: (1) overall associate wellbeing, (2) succession planning for the top 30 leadership roles, (3) talent management and leadership development oversight for the top 105 leadership roles, (4) oversight of pay parity goals, and (5) overall organizational engagement.
−Removed: • Diversity Committee - Overseeing our diversity and representation goals and providing guidance to management and the Board of Directors in developing a workplace culture that values working with diverse groups of people and offering diversity of thought and perspective.
+Added: (1) overall associate wellbeing, (2) succession planning for the top 60 leadership roles, (3) talent management and leadership development oversight for the top 100 leadership roles, (4) oversight of pay goals, and (5) overall organizational engagement.
+Added: • Diversity Committee - Overseeing our efforts to develop and sustain a welcoming culture for all associates and promoting these efforts in our business.
Career Development
−Removed: We empower over 1,800 associates across the globe to advance their careers by providing a career framework that allows them to understand and proactively manage their career path potential.
+Added: We empower approximately 1,700 associates across the globe to advance their careers by providing a career framework that allows them to understand and proactively manage their career path potential.
Guided by a personalized development plan, each associate is empowered to identify and develop the skills and competencies necessary to prepare for their next, and future, desired roles.
4 unchanged sentences
The talent landscape is reviewed with the Board of Directors semi-annually, focusing primarily on senior leadership levels.
−Removed: Further, twelve Choice Resource Groups (“CRGs”) allow groups of associates to come together based on shared demographics and affinities, life experiences, and/or interests.
−Removed: The CRGs are open to all associates to join.
+Added: Further, 12 Choice Resource Groups (“CRGs”) allow groups of associates to come together based on shared affinities, communities, life experiences, and/or interests.
+Added: Each CRG is open for all associates to join and everyone is welcome at all CRG events.
The CRGs provide support, contribute to personal and career development, provide networking opportunities, and enhance wellbeing and engagement.
−Removed: Choice Culture and Inclusion
+Added: Choice's Culture of Respect and Belonging
At Choice, we strive to create an environment where every associate feels welcome, wanted, and respected.
−Removed: Part of how we deliver on this promise is by weaving deliberate diversity, equity, and belonging initiatives throughout all levels of the enterprise, focusing on three core commitments:
−Removed: • Inclusion – Striving to build a workforce that is an authentic representation of the world we live in where associates from different backgrounds can thrive.
−Removed: • Equity – Committed to an equitable work environment, inclusive of fair and competitive pay regardless of gender, race, or other demographics.
+Added: Part of how we deliver on this promise is by weaving belonging-focused initiatives throughout all levels of the enterprise, focusing on three core commitments:
+Added: • Inclusion – Striving to build a workforce where associates from all backgrounds can thrive.
+Added: • Fair and Competitive Pay – Committed to promoting equal opportunity in all aspects of the talent lifecycle, inclusive of fair and competitive pay regardless of background.
• Trust, Belonging, and Engagement – Fostering a culture where associates are inspired and engaged and feel like they belong.
−Removed: At the end of fiscal year 2023, our domestic workforce, excluding employees at our 14 managed hotels, was 34.3% traditionally underrepresented demographic groups and 46.5% female.
−Removed: Our leadership, defined as Senior Director level and above, was 16% diverse and 44% female.
−Removed: For these purposes, we define diverse as the self-identified demographic categories of American
−Removed: Indian or Alaska Native, Asian, Black or African American, Hispanic or Latino, Native Hawaiian or Other Pacific Islander, or Two or More Races.
We are committed to providing fair and competitive pay.
−Removed: To ensure that we are delivering on our commitment to equitable compensation decisions, Choice conducts a gender and diversity pay parity study annually on all U.S.
−Removed: based roles and reports the results of this analysis to the Board of Directors.
−Removed: During 2023, we conducted a pay parity analysis of the Choice Hotels corporate-based associate population.
−Removed: We reviewed base salary between diverse / female and non-diverse / male associates in positions of similar value (i.e., by job family group, management level, and salary grade).
−Removed: Any significant discrepancies that could not be sufficiently explained by education, the level of experience, or other job-related attributes were promptly reviewed.
−Removed: This analysis was completed in partnership with Syndio Pay EQ analytics platform, using Fair Pay Workplace guidelines.
−Removed: In 2024, our pay parity analysis will include the Managed Hotel associates acquired from the Radisson acquisition, for which integration was completed in 2023.
−Removed: The Board of Directors biannually reviews a diversity report focused on success against the Company’s annual diversity, equity, and belonging objectives in workplace practices, franchisee development, advertising, and marketing goals.
−Removed: The Board of Directors also receives updates on the Diversity Advisory Council (“DAC”), CRGs, and general diversity and inclusion activities.
−Removed: The Company’s CEO Diversity Advisory Board, Diversity Executive Advisory Council, and the Associate Advisory Council serve as smaller task forces, fostering cross-functional collaboration in between regular DAC meetings .
−Removed: Our Diversity Framework, which supports all our diversity, equity, and belonging efforts, is shown below:
+Added: To ensure we are delivering on this commitment, we annually conduct fair pay analyses on all U.S.
+Added: based roles, which includes those in our Managed Hotels division.
+Added: We may make pay adjustments, as necessary, based on the results and report the results to the Board of Directors.
+Added: Our 2024 analysis was completed in partnership with Syndio Pay EQ analytics platform, using Fair Pay Workplace guidelines.
+Added: The Board of Directors periodically receives reporting focused on the Company's belonging-focused efforts in workplace practices, franchisee development, advertising, and marketing goals.
Health, Wellbeing, and Engagement
−Removed: One of our highest priorities has been to safeguard the physical health and emotional well-being of our associates, all of whom show incredible dedication to the needs of our hotel owners, guests, and each other while caring for their own families.
+Added: One of our highest priorities has been to support the physical health and emotional well-being of our associates, all of whom show incredible dedication to the needs of our hotel owners, guests, and each other while caring for their own families.
The key features include mental health support, employee assistance and financial wellness programs, as well as creating opportunities for belonging and connections within the organization.
−Removed: In addition, the Company offers a generous benefits package, including a 401(k) matching program (we increased the match in 2022 to 100% on the first 5% of associates contributions), paid family leave, paid caregiver leave, wellbeing days, commuter benefits, a legal services plan, charitable gift matching, a LEED certified workspace, and paid volunteer leave.
−Removed: In 2022, we enhanced our leave offerings with a cultural day for associates to celebrate the cultural observance of their choice.
+Added: In addition, the Company offers a generous benefits package, including a 401(k) matching program, paid family leave, paid caregiver leave, wellbeing days, a cultural day, commuter benefits, a legal services plan, charitable gift matching, a LEED certified workspace, and paid volunteer leave.
We conduct a variety of confidential surveys throughout the year to seek input and better understand the associate life-cycle experience.
−Removed: In 2023, these touchpoints included an engagement survey, diversity, equity and belonging survey, 30-60-90-180-day onboarding surveys, exit surveys, a recognition survey, a Total Reward pulse survey, and a Radisson acquisition transition pulse survey.
−Removed: Nearly 81% of our associates participated in the 2023 engagement survey and we achieved a very high
−Removed: engagement score, five points above the benchmark, which means that our associates have a positive commitment to our organization and goals.
+Added: In 2024, these touchpoints included an engagement survey, diversity, equity and belonging survey, 30-60-90-180-day onboarding surveys, exit surveys, a recognition survey, a benefits survey, and a mental health survey.
+Added: Nearly 81% of our associates participated in the 2024 engagement survey and we achieved a very high engagement score, five points above the benchmark, which means that our associates have a positive commitment to our organization and goals.
Award Winning Culture
−Removed: In 2023, the Company was recognized by Forbes magazine as one of the “World's Top Companies for Women,” “America's Best Large Employers,” “Best Employers for Diversity,” and “Best Employers for Veterans.” The Company was also named one of the Most Trustworthy Companies in America, America’s Most Innovative Companies by Newsweek, and America's Greatest Workplaces for Parents and Families by Fortune.
−Removed: The Company has been recognized as "America's Best Place to Work for Disability Inclusion" for the eleventh consecutive year, earning the top score on the 2023 Disability Equality Index.
−Removed: Additionally, the Company has been recognized as one of the "Best Places to Work for LGBTQ+ Equality" with a 100% Corporate Equality Index designation from the Human Rights Campaign in 2022.
−Removed: The Association for Talent Development also recognized Choice as a "Best Award" winner for the fourth year in a row.
+Added: In 2024, the Company continued to receive accolades, including the Brandon Hall Group HCM Excellence Awards for Data Discovery, Newsweek’s “World’s Most Trustworthy Companies,” TIME’s “World’s Best Companies” and “America's Best Mid-Size Companies,” Disability Equality Index, Inaugural World Sustainable Travel & Hospitality Award, Chief Learning Officer’s “Editor's Choice as Best Midsized Company for Learning” for Choice University, Newsweek’s America's Greatest Workplaces for LGBTQ+, Newsweek’s America's Greatest Workplaces for People with Disabilities, Newsweek’s America's Greatest Workplaces for Diversity, and Newsweek’s America’s Greatest Workplaces for Parents and Families.
Information about our Executive Officers
6 unchanged sentences
Dragisich 42 Executive Vice President, Operations and Chief Global Brand Officer
−Removed: Pepper 56 Chief Development Officer
Simone Wu 59 Senior Vice President, General Counsel, Corporate Secretary & External Affairs
−Removed: Robert McDowell 57 Chief Commercial Officer
+Added: Robert McDowell (1)
+Added: 58 Chief Commercial Officer
Cimerola 56 Chief Human Resources Officer
1 unchanged sentence
Noha Abdalla 47 Chief Marketing Officer
+Added: Anna Scozzafava 44 Chief Strategy Officer and Senior Vice President, Technology
+Added: (1) Robert McDowell, our former Chief Commercial Officer, departed the Company, effective January 15, 2025, to pursue other opportunities.
- Director from 1977 to 1996 and since 1997, serving as Chairman of the Board from March 1987 to November 1996 and since October 1997;
1 unchanged sentence
Board of Advisors of UCLA's School of Management;
−Removed: Director of Realty Investment Company, Inc., a real estate management and investment company, from December 2005 through December 2016 and Chairman from December 2005 through June 2009;
+Added: Director of White Oak Legacy, Inc.
+Added: (f/k/a Realty Investment Company, Inc.) a real estate management and investment company, from December 2005 through December 2016 and Chairman from December 2005 through June 2009;
Director of Sunburst Hospitality Corporation, a real estate developer, owner and operator, from November 1996 through December 2016 and Chairman from November 1996 through June 2009.
24 unchanged sentences
from March 2012 to October 2013, and held various management positions at Deloitte Consulting from 2004 to 2012.
−Removed: Pepper - Chief Development Officer since May 2015.
−Removed: He was Senior Vice President, Global Development from October 2009 to May 2015.
−Removed: He was Senior Vice President, Franchise Development & Emerging Brands from July 2007 to October 2009.
−Removed: He was Senior Vice President and Division President Cambria Suites and Extended Stay Market Brands from January 2007 to July 2007 and was Senior Vice President, Franchise Growth and Performance of Choice from December 2005 until January 2007.
−Removed: He was Senior Vice President, Development from January 2005 until December 2005.
−Removed: He was Vice President, Franchise Sales from June 2002 until January 2005.
−Removed: Prior to joining the Company, he was Vice President, Franchise Sales with U.S.
−Removed: Franchise Systems, Inc., a hotel franchisor, from 1996 through June 2002.
Simone Wu - Senior Vice President, General Counsel, Corporate Secretary & External Affairs since 2015.
21 unchanged sentences
Before that, she was employed by Hilton from July 2018 to November 2020 as the Global Vice President, Social Media, and Global Vice President, Digital and Content Marketing, and by Capital One from September 2011 to March 2018 in various roles, most recently as Vice President, Digital Brand Strategy and Social Media.
+Added: Anna Scozzafava - Chief Strategy Officer and Senior Vice President, Technology since September 2023.
+Added: She was previously Senior Vice President and General Manager, Extended Stay Brands from August 2023 through September 2023, and Vice President, Extended Stay Brands, Strategy & Operations from July 2019 through September 2023.
+Added: She was also previously Vice President, Strategy and Planning from November 2017 through July 2019, Senior Director, Corporate Strategy and Planning from July 2016 through October 2017, Director, Corporate Strategy from January 2014 through June 2016, Manager, Corporate Strategy from October 2012 through December 2013, and Project Manager, Corporate and Business Strategy from May 2011 through October 2012.
+Added: Prior to joining the Company, she was employed by Corporate Executive Board from December 2005 through May 2011.
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.