−Removed: Unless the context otherwise requires, “we,” “us,” “our” and the “Company” refers to WillScot Mobile Mini Holdings Corp.
−Removed: ("WillScot Mobile Mini") and its subsidiaries.
+Added: Unless the context otherwise requires, “we,” “us,” “our” and the “Company” refers to WillScot Holdings Corporation ("WillScot") and its subsidiaries.
Headquartered in Phoenix, Arizona, we are a leading business services provider specializing in innovative and flexible turnkey temporary space solutions.
−Removed: Our diverse product offering includes modular office complexes, mobile offices, classrooms, restroom solutions, blast-resistant modules, clearspan structures, portable storage containers, and climate-controlled storage units.
−Removed: We offer our customers a thoughtfully curated selection of “Ready to Work” solutions with value-added products and services, such as the rental of steps, ramps, furnishings, appliances, electrical and lighting products, space optimization assets, and other items that improve the overall customer experience.
−Removed: These turnkey space solutions offer customers flexible, low-cost, and timely solutions to meet their temporary space needs on an outsourced basis.
+Added: Our diverse product offering includes modular office complexes, mobile offices, classrooms, blast-resistant modules, clearspan structures, sanitation solutions, portable storage containers, and climate-controlled containers and trailers.
+Added: We offer our customers a thoughtfully curated selection of solutions intended to improve the overall customer experience by making modular space and portable storage units more productive, comfortable, safe and secure for our customers with Value-Added Products (“VAPS”), such as workstations, furniture, appliances, media packages, power and solar solutions, telematics, connectivity and data solutions, security and protection products, entrance packages, electrical and lighting products, organization and space optimization assets, perimeter solutions, and other items that improve the overall customer experience.
+Added: These turnkey space solutions offer customers flexible, low-cost, and timely solutions to meet their space needs on an outsourced basis.
With roots dating back more than 80 years, we service diverse end markets across all sectors of the economy from a network of approximately 260 branch locations and additional drop lots throughout the United States (“US”), Canada, and Mexico.
−Removed: We lease turnkey temporary space solutions (our “lease fleet”) to customers in the construction, commercial and industrial, retail and wholesale trade, energy and natural resources, education, government, healthcare and other end markets.
−Removed: WillScot Mobile Mini is the holding company for the Williams Scotsman and Mobile Mini families of companies, which resulted from the merger of WillScot Corporation ("WillScot") and Mobile Mini, Inc.
−Removed: ("Mobile Mini") on July 1, 2020 (the "Merger").
+Added: We lease turnkey space solutions (our “lease fleet”) to customers across 15 distinct end markets.
+Added: WillScot resulted from the merger of WillScot Corporation and Mobile Mini, Inc.
+Added: ("Mobile Mini") on July 1, 2020.
On September 30, 2022, the Company completed the sale of its former Tank and Pump Solutions ("Tank and Pump") segment.
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The accompanying consolidated financial statements present the historical financial results of the former Tank and Pump and UK Storage Solutions segments as discontinued operations for all periods presented.
−Removed: During 2023, we acquired a U.S.
−Removed: national provider of climate-controlled storage solutions, which consisted primarily of approximately 2,200 climate-controlled containers and refrigerated storage trailers, a regional modular space manufacturing and leasing business, which consisted primarily of approximately 1,300 modular leasing units, and a U.S.
−Removed: national provider of premium large clearspan structures.
−Removed: We also acquired certain assets and liabilities of five smaller entities, which consisted primarily of approximately 1,800 storage units and 700 modular units.
+Added: On July 29, 2024, the Company amended and restated its certificate of incorporation to effect a change of the Company’s name from “WillScot Mobile Mini Holdings Corp.” to “WillScot Holdings Corporation."
Products and Services
+Added: The Company name change in 2024 to WillScot Holdings Corporation was part of a strategic rebranding that unified the Company's portfolio of brands under the WillScot name, aligning our go-to-market strategy to streamline the customer experience and optimize operations.
+Added: We also introduced a new Company tagline, which emphasizes our commitment to bring expertise and execution to deliver turnkey space solutions that are right for the project and right for the timeline:
+Added: "Right from the Start." We continued to expand into adjacent solutions, including climate-controlled storage and clearspan structures, and introduced new VAPS, including solar panels and perimeter solutions.
Modular Space Solutions
Our modular space units meet a broad range of customer needs.
−Removed: Our modular units are typically made of steel and aluminum frames, as well as traditional building materials, and range from standalone portable units as small as 24 square feet to large complex units that can be coupled together or stacked to create versatile workspaces in excess of 10,000 square feet.
+Added: Our modular units are typically made of steel and aluminum frames and traditional building materials and range from standalone portable units as small as 24 square feet to large complex units that can be coupled together or stacked to create versatile workspaces exceeding 40,000 square feet.
In all cases, we deploy modular units to customers rapidly from our extensive branch network using our hybrid in-house and outsourced logistics and service infrastructure.
−Removed: We specialize in turnkey ‘Ready to Work’ solutions, which means our units can arrive fully equipped with air conditioning, heating, and filtration units, electrical and Ethernet ports, plumbing and utility hookups, as well as our proprietary line of furnishings and appliances, which we refer to collectively as Value-Added Products and Services (“VAPS”).
−Removed: Our units are transported by truck, either towed (if fitted with axles and hitches) or mounted on flat-bed trailers.
−Removed: Modular space units have attractive economic characteristics, and our ability to lease and maintain our assets’ profitability over economic lives, which often exceed 20 years, is a unique capability and competitive advantage.
−Removed: We utilize standard fleet maintenance procedures across the branch network, monitor fleet condition and allocate capital expenditures centrally, and ensure all units meet consistent quality and condition requirements, regardless of unit age, prior to delivery to a customer.
+Added: We specialize in turnkey solutions, which means our units can arrive fully equipped with air conditioning, heating, and filtration units, electrical and Ethernet ports, plumbing and utility hookups, as well as our line of VAPS.
+Added: Our units are transported by truck:
+Added: either towed (if fitted with axles and hitches) or mounted on flat-bed trailers.
+Added: Modular space units have attractive economic characteristics, and our ability to lease and maintain our assets’ profitability over economic lives, which often exceed 20 years with average residual values exceeding 50%, is a unique capability and competitive advantage.
+Added: We utilize standard fleet maintenance procedures across our branch network, monitor fleet condition and allocate capital expenditures centrally, and ensure all units meet consistent quality and condition requirements, regardless of unit age, prior to delivery to a customer.
Modular leasing is complemented by new unit sales and sales of rental units.
−Removed: In connection with our leasing and sales activities, we provide services including delivery and installation, maintenance and ad hoc services, and removal services at the end of lease transactions.
+Added: In connection with our leasing and sales activities, we also provide delivery and installation services, maintenance, removal, and other ad hoc services.
Panelized and Stackable Offices.
O ur FLEX TM p anelized and stackable offices are the next generation of modular space technology and offer maximum flexibility and design configurations.
−Removed: These units provide a modern, innovative design, smaller footprint, ground level access, and interchangeable panels, including all glass panels that allow customers to configure the space to their precise requirements.
−Removed: These units can expand upwards up to three stories and outwards, which provides maximum versatility.
+Added: These units provide a modern, innovative design, smaller footprint, ground level access, and are comprised of interchangeable panels, including operable window panels, door panels, and full length glass panels that allow customers to configure the space to their precise requirements.
+Added: We can stack these units up to three stories and connect them horizontally, which provides maximum versatility.
Single-Wide Modular Space Units.
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These units offer maximum ease of installation and removal and are deployed across the broadest range of applications in our fleet.
−Removed: These units typically have “open interiors,” which can be modified using movable partitions, and include tile floors, air conditioning, heating and filtration units, partitions and toilet facilities.
+Added: These units typically have open interiors, which can be modified using movable partitions, and include tile floors, air conditioning, heating and filtration units, partitions and, if requested, restroom facilities.
Section Modulars and Redi-Plex.
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Redi-Plex complexes offer advanced versatility for large, open floor plans or custom layouts with private offices.
−Removed: Redi-Plex is built with clearspan construction, which eliminates interference from support columns and allows for up to sixty feet of open building width and building lengths that increase in twelve-foot increments based on the number of units coupled together.
Our proprietary design meets a wide range of national and state building, electrical, mechanical, and plumbing codes, which creates versatility in fleet management.
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Ground level offices provide the advantage of ground accessibility for ease of access and high security in an all‑steel design.
−Removed: These office units are equipped with electrical wiring, air conditioning, heating and filtration units, phone jacks, carpet or tile, high security doors, and windows with security bars or shutters.
−Removed: If requested, these offices are also equipped with sinks, hot water heaters, cabinets and restroom facilities .
+Added: We equip these office units with electrical wiring, air conditioning, heating and filtration units, tile, high security doors, and windows with security bars or shutters.
+Added: If requested, we equip these offices with sinks, hot water heaters, cabinets, and restroom facilities .
Blast-Resistant Modules.
−Removed: Our diverse fleet of blast-resistant modules has been specifically designed to protect our petrochemical, energy, refinery, and defense customers and any customers operating in blast radius zones.
+Added: Our diverse fleet of blast-resistant modules is designed to protect any customers operating in blast radius zones, including our petrochemical, energy, refinery, and defense customers.
These modules range from 480 square foot units to 2,400 square foot complexes and can be stacked to maximize space.
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Our temporary and semi-permanent clearspan structures allow us to offer more expansive flexible spaces to customers.
−Removed: These highly configurable and durable temporary fabric structures are commonly utilized by existing customers across virtually all end markets that we serve.
−Removed: Clearspan structures, also referred to as fabric buildings or industrial tents, are rapidly deployable and have numerous use cases including large-scale industrial warehousing, controlled environments for construction sites, retail and distribution space, and high-end event spaces among many others.
+Added: These highly configurable and durable fabric structures are commonly utilized by existing customers across virtually all end markets that we serve.
+Added: Clearspan structures, also referred to as fabric buildings or industrial tents, are rapidly deployable on surfaces and locations from an asphalt parking lot to a grass field and can be adjusted to accommodate almost any space need.
+Added: Use cases include large-scale industrial warehousing, controlled environments for construction sites, covered work areas, retail and distribution space, and high-end event spaces, among many others.
+Added: These structures can include lighting and climate solutions and interior and exterior graphics.
Other Modular Space.
We offer a range of other specialty products that vary across regions and provide flexibility to serve demands for local markets.
−Removed: Examples include workforce accommodation units with dining facilities used to house workers, often in remote locations, and stand-alone restroom facilities to complement office and classroom units.
+Added: Examples include workforce accommodation units with dining facilities used to house workers, often in remote locations, and a range of restroom solutions, including premium restroom trailers and in-unit restroom facilities to complement both permanent and temporary infrastructure.
Portable Storage Solutions
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Doors can be placed at the front, front and back, or the sides of containers.
−Removed: Other options include partitions, ramps, lighting, shelving, and other interior organizational solutions, including PRORACK TM , our innovative complete system of sturdy readily movable surfaces.
We provide our customers with various differentiated portable storage offerings, ranging from a standard ISO container to more premium products with enhanced security and other features.
−Removed: Storage containers can be equipped with our patented Tri‑Cam Locking System®, which features a waist‑level opening lever and interlocking bars to provide easy access for the customer without sacrificing security.
−Removed: We also offer ContainerGuardLock®, an optional security device, which features a hidden six‑pin tumbler system and is made from drill‑resistant hardened steel.
We believe these steel storage containers are a more convenient and cost‑effective alternative to mass warehouse storage, with a high level of security to protect our customers' goods on location at their job site, facility, retail location, or office site.
Steel containers have a long useful life with no technical obsolescence.
−Removed: Our portable storage containers generally have estimated useful lives of 30 years from the date we build or acquire and remanufacture them, with average residual values in excess of 50%.
+Added: Our portable storage containers generally have estimated useful lives of 30 years from the date we build or acquire and remanufacture them, with average residual values exceeding 50%.
+Added: The remanufacturing process begins with the purchase of used containers originally built to ISO standards which are 8 feet wide, up to 9.5 feet high and 20, 40 or 45 feet long.
+Added: Remanufacturing typically involves cleaning, removing rust and dents, repairing floors and sidewalls, painting, and adding company logos or signs and may include further customization by adding our proprietary easy opening door system.
We maintain our steel containers on a regular basis by removing rust, painting them with rust inhibiting paint, plug-welding holes, and occasionally replacing the wooden floor or a rusted steel panel.
−Removed: Repainting the outside
−Removed: of storage units is the most common maintenance item.
+Added: Repainting the outside of storage units is the most common maintenance item.
A properly maintained container is essentially in the same condition as when it was initially acquired or remanufactured.
−Removed: The remanufacturing process begins with the purchase of used ISO-certified containers from leasing companies, shipping lines, and brokers.
−Removed: These containers were originally built to ISO standards and are 8 feet wide, up to 9.5 feet high and 20, 40 or 45 feet long.
−Removed: After acquisition, we remanufacture and modify these ISO containers.
−Removed: Remanufacturing typically involves cleaning, removing rust and dents, repairing floors and sidewalls, painting, and adding company logos or signs, and may include further customization by adding our proprietary easy opening door system and our patented Tri‑Cam Locking System®.
−Removed: Modification typically involves splitting some containers into differing lengths.
−Removed: Cold Storage Containers and Trailers.
−Removed: We also offer climate-controlled containers, walk-in freezers, refrigerated storage trailers, and dock-height refrigerated trailers.
−Removed: These turnkey cold storage solutions come in a variety of sizes and are available for lease across the United States.
−Removed: We offer a thoughtfully curated portfolio of VAPS that make modular space and portable storage units more productive, comfortable, secure, and “Ready to Work” for our customers.
−Removed: We lease furniture, steps, ramps, basic appliances, internet connectivity devices, integral tool racking, heavy duty capacity shelving, workstations, electrical and lighting products and other items to our customers for use in connection with our products.
−Removed: We also offer our lease customers a damage waiver program that protects them in case the leased unit is damaged.
−Removed: For customers who do not select the damage waiver program, we bill them for the cost of repairs above and beyond normal wear and tear.
−Removed: Importantly, management believes that our scale, branch network, supply chain, and sales performance management tools give us a significant advantage in delivering “Ready to Work” turnkey temporary space solutions to our customers and growing VAPS revenue relative to our competitors.
+Added: We also offer VAPS for storage containers.
+Added: Climate-Controlled Containers and Trailers.
+Added: We offer temperature-controlled containers, walk-in freezers, refrigerated storage trailers, and dock-height refrigerated trailers.
+Added: These turnkey cold storage solutions come in a variety of sizes, allowing customers to efficiently manage temperature sensitive goods across various industries and infrastructures.
+Added: These solutions can include motion-activated lighting, slip-resistant floors, multiple access options, roll and swing doors, and automatic tire-inflation systems for trailers.
+Added: Value-Added Products
+Added: We offer a thoughtfully curated portfolio of VAPS that make modular space and portable storage units more productive, comfortable, secure, and "Right from the Start."
+Added: Offices, collaboration spaces and break rooms can be built out to accommodate exact privacy needs and work styles and can include workstations, furniture, fixtures, appliances, cabinetry, storage, media packages, heating, ventilation and air conditioning ("HVAC") and air purification systems, and accessories to create the ideal work environment.
+Added: Our classroom packages help optimize environments for learning.
+Added: From ergonomic desks and chairs, educators’ workstations and whiteboards to media packages, bookshelves appliances and data hubs, we can provide everything needed to equip a modern classroom.
+Added: Power and Connectivity.
+Added: We offer power solutions, such as transformers, phase converters and alternative power options, including integrated solar power.
+Added: Our data solutions include connectivity and data solutions and our advanced telematics system on our climate-controlled containers and trailers, which includes monitoring, remote access, data collection and customer alerts to provide access to live data and control over the unit.
+Added: Security and Protection.
+Added: We offer highly secure doors, locks, and window and door bars to keep customers' belongings safe.
+Added: We offer our lease customers a damage waiver program that covers loss or damage to the leased unit.
+Added: We also offer low-cost insurance coverages provided by third-party insurers to protect customers' financial interests from loss and personal injury.
+Added: Storage containers can be equipped with our patented Tri‑Cam Locking System®, which features a waist‑level opening lever and interlocking bars to provide easy access for the customer without sacrificing security.
+Added: We also offer ContainerGuardLock®, an optional security device, which features a hidden six‑pin tumbler system and is made from drill‑resistant hardened steel.
+Added: Entrance Packages.
+Added: We offer a complete range of fully installed aluminum stair, ramp, decking, and overhead canopy systems.
+Added: Sanitation rentals and servicing are also part of our VAPS portfolio.
+Added: Sanitation services are handled through a reliable network of third-party partners, ensuring reliable service, cleanliness, and consistent functionality.
+Added: Our mobile offices come with fluorescent lighting built in.
+Added: We also have a wide array of desk lights for office applications and powerful and weatherproof motion activated magnetic lights for interior and exterior application.
+Added: Organization and Storage.
+Added: Our premium VAPS offering for storage containers, the PRORACK TM storage system, is an innovative complete system of sturdy readily movable surfaces that organizes the space to exact requirements.
+Added: Durable metal panels are configured to function as desks, traditional shelving, pipe racking, tool cribs or a combination of them all.
+Added: We also offer basic shelving and insulated bulkheads.
+Added: Perimeter Solutions.
+Added: Temporary fencing, including free-standing fences, gates and barricades, can create a safe perimeter in which work can occur.
+Added: These solutions can be quickly installed and typically stay in use on sites to project completion.
+Added: Designed to support a variety of needs, temporary fencing is used broadly across industries including critical protection barriers for construction sites, privacy and security at retail stores, crowd control for large events, and more.
+Added: We also offer VAPS to enhance unit aesthetics including flooring, wraps, facades, and exterior paneling.
+Added: In addition to the many VAPS in our portfolio, we also provide incremental value to our customers by providing other services, including technical expertise and oversight for customers regarding building design and permitting, site preparation, and project management, including expansion or contraction of installed space based on changes in project requirements.
+Added: Importantly, we believe that our scale, branch network, supply chain, product breadth, and go-to-market strategy give us a significant advantage in delivering turnkey space solutions, providing significant incremental value to our customers and driving incremental VAPS revenue for the Company relative to our competitors.
Delivery, Installation and Removal
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Product Leases
−Removed: We primarily lease, rather than sell, our turnkey temporary space solutions to customers, which results in a highly diversified and predictable recurring revenue stream.
+Added: We primarily lease, rather than sell, our turnkey space solutions to customers, which results in a highly diversified and predictable recurring revenue stream.
For the year ended December 31, 2024, over 90% of new lease orders were on our standard lease agreement, pre-negotiated master lease, or national account agreements.
−Removed: Rental contracts with customers within our Modular segment are generally based on a 28-day or monthly rate and billing cycle.
−Removed: The initial lease periods vary, and our leases are customarily renewable on a month-to-month basis after their initial term.
−Removed: For the year ended December 31, 2023, the average effective duration of our consolidated lease portfolio for modular space and portable storage units, excluding seasonal portable storage units, was approximately 37 months.
+Added: Rental contracts with customers are generally based on a 28-day or monthly rate and billing cycle.
+Added: The initial lease periods vary, and our leases are customarily renewable on a month-to-month basis after their initial term and continue until cancelled by the customer or us.
+Added: ended December 31, 2024, the average effective duration of our consolidated lease portfolio for modular space and portable storage units, excluding seasonal portable storage units, was approximately 41 months.
As a result, our lease revenue is highly predictable due to its recurring nature and the underlying stability and diversification of our lease portfolio.
−Removed: For the year ended December 31, 2023, our average minimum contractual lease term at the time of delivery in our Modular segment for modular space units was 13 months.
−Removed: However, given that our customers value flexibility, they consistently extend their leases or renew on a month-to-month basis such that the average effective duration of our Modular segment lease portfolio was over 36 months.
+Added: For the year ended December 31, 2024, our average minimum contractual lease term at the time of delivery for modular space units, excluding ground level offices, was 10 months.
+Added: Given that our customers value flexibility, they consistently extend their leases or renew on a month-to-month basis such that the average effective duration of our modular space lease portfolio, excluding ground level offices, was over 40 months, and on average, the steel ground level offices on rent for the year ended December 31, 2024 had been in place for over 23 months.
Customers are responsible for the costs of delivery and set-up, dismantling and pick-up, customer-specified modifications, costs to return custom modifications back to standard configuration at end of lease, and any loss or damage beyond normal wear and tear.
Our leases generally require customers to maintain liability and property insurance covering the units during the lease term and to indemnify us from losses caused by the negligence of the customer or their employees.
−Removed: Rental contracts with customers within our Storage segment are generally based on a 28‑day rate and billing cycle.
−Removed: The rental continues until cancelled by the customer or us.
−Removed: On average, steel storage containers on rent for the year ended December 31, 2023 in our Storage segment, excluding seasonal portable storage units, had been in place for over 38 months, and the steel ground level offices on rent for the year ended December 31, 2023 had been in place for approximately 22 months.
+Added: For the year ended December 31, 2024, the average effective duration of our lease portfolio for storage containers on rent, excluding seasonal portable storage units, was over 43 months.
Rental contracts provide that the customer is responsible for the cost of delivery and pickup and specify that the customer is liable for any damage done to the unit beyond ordinary wear and tear.
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Demand for our products varies by end market.
−Removed: Construction customers typically reflect higher demand during months with more temperate weather, while demand from large retailers is stronger from September through December, when
−Removed: more space is needed to store holiday inventories.
+Added: Construction customers typically reflect higher demand during months with more temperate weather, while demand from large retailers is stronger from September through December, when more space is needed to store holiday inventories.
Retail customers usually return these rented units in December and early in the following year, but also undertake ongoing rolling store renovations which present consistent recurring demand throughout the year.
−Removed: As of December 31, 2023, we had over 368,000 total units including over 156,000 modular space units, approximately 212,000 portable storage units, and other value-added products representing fleet net book value of $3.4 billion and approximately 130 million square feet of relocatable commercial space.
+Added: As of December 31, 2024, we had over 362,000 total units including over 152,000 modular space units, over 210,000 portable storage units, and other VAPS representing fleet net book value of $3.4 billion and approximately 128 million square feet of relocatable commercial space.
Approximately 91,000 of our modular space units, or 59%, and 115,000 of our portable storage units, or 55%, were on rent as of December 31, 2024.
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We complement our core leasing business by selling both new and used units, allowing us to leverage our scale, achieve purchasing benefits, and redeploy capital employed in our lease fleet.
−Removed: Generally, we purchase new units from a broad network of third-party manufacturers, or in some instances, manufacture the units ourselves.
+Added: Generally, we purchase new units from a broad network of third-party manufacturers;
+Added: in some instances, we manufacture the units ourselves.
We only purchase new modular space units for resale when we have obtained firm purchase orders (which normally are non-cancelable and include up-front deposits) for such units.
−Removed: Buying units directly for resale adds scale to our purchasing, which is beneficial to our overall supplier relationships and purchasing terms.
+Added: Buying units directly for resale adds scale to our purchasing, which is beneficial to our overall customer and supplier relationships and purchasing terms.
New unit sales are a natural extension of our leasing operations in situations where customers have long-lived or permanent projects, making it more cost-effective to purchase rather than to lease a unit, and our customers benefit from our product expertise and delivery and installation capabilities.
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We also offer delivery, installation, and removal-related services for an additional fee as part of our sales operations.
−Removed: Our customers operate in a diversified set of end markets, including construction, commercial and industrial, retail and wholesale trade, energy and natural resources, education, government and institutions, and healthcare.
−Removed: Core to our operating model is the ability to redeploy standardized assets across end markets, as we did to service emerging demand in the healthcare and government sectors related to COVID‑19, as well as expanded space requirements related to social distancing.
−Removed: We track several market leading indicators to predict demand, including those related to our two largest end markets, the commercial and industrial segment and the construction segment, each of which accounted for approximately 43% and 42% of our revenues, respectively, for the year ended December 31, 2023.
−Removed: To optimize the use of fleet assets across our branch network, we centrally manage fleet rebalancing across our end markets.
−Removed: This allows us to serve 15 distinct end markets in which no single customer accounted for more than 2% of revenues for the year ended December 31, 2023.
+Added: Our customers operate in a diversified set of end markets, and we track several leading market indicators, such as the Gross Domestic Product ("GDP"), Architecture Billing Index ("ABI"), non-residential construction square foot starts and put in place construction spending, to predict demand, including demand in our two largest end markets, the commercial and industrial market and the construction and infrastructure market, which accounted for approximately 43% and 42% of our revenues, respectively, for the year ended December 31, 2024.
+Added: Core to our operating model is the ability to deploy standardized assets that can be redeployed across our diversified customer base of over 85,000 customers.
+Added: To optimize the use of fleet assets across our branch network, we centrally manage fleet rebalancing across 15 distinct end markets in which no single customer accounted for more than 2% of revenues for the year ended December 31, 2024.
For the year ended December 31, 2024, our top 10 customers accounted for approximately 6% of revenues, and our top 50 customers accounted for approximately 14% of revenues, reflecting low customer concentration and significant project diversification within our portfolio.
Our logistics and service infrastructure is designed to meet or exceed our customers’ expectations by reacting quickly, efficiently, and with consistent service levels.
−Removed: As a result, we have established strong relationships with a diverse customer base, ranging from large multinational companies to local sole proprietors.
−Removed: We served over 85,000 unique customers in 2023.
−Removed: We believe that our customers prefer our modular space and portable storage products over fixed, on-site built space because they are a quick, flexible, cost-effective, and low-risk solution for temporary or permanent expansion or storage.
−Removed: Our strategy involves operating standardized rental equipment and "Ready to Work" solutions that can be redeployed across our diversified customer base and branch network in 15 discrete end markets.
+Added: As a result, we have established strong relationships with a diverse customer base, ranging from large multinational companies that operate across multiple geographic markets to local sole proprietors that may only have a single operating location.
+Added: We believe that our customers prefer our modular space and portable storage
+Added: products over fixed, on-site built space because they are a quick, flexible, cost-effective, and low-risk solution for temporary or permanent expansion or storage.
Key customer end markets include:
Construction and Infrastructure
−Removed: We provide office and storage space to a broad array of contractors associated with non-residential buildings and non-building infrastructure, and to a lesser extent, residential construction.
+Added: We provide office and storage space and clearspan structures to a broad array of contractors associated with non-residential buildings and non-building infrastructure and, to a lesser extent, residential construction.
Our client portfolio includes many of the largest general contractors and engineering, architecture, procurement, and construction companies in North America, working across all of the non-residential construction sub-sectors.
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water, sewer, communication, and power line contractors;
−Removed: and special construction trades, including glass, glazing, and demolition.
+Added: and special construction trades, including plumbing, electrical, glass, glazing, and demolition.
Our construction and infrastructure customer base is characterized by a wide variety of contractors that are associated with original construction as well as capital improvements in the private, institutional, and municipal arenas.
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Commercial and Industrial
−Removed: Customers in this category use our products as their primary office or retail space, to expand their existing commercial workspace, to increase their storage capabilities, or as temporary space for festivals, trade shows, sporting, and
−Removed: other events.
+Added: Customers in this category use our products as their primary office or retail space, to expand their existing commercial workspace, to increase their storage capabilities, or as temporary space for festivals, trade shows, sporting, and other events.
Customers in this category span a variety of industries ranging from commercial offices;
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The commercial and industrial segment also includes customers in retail and wholesale trade.
−Removed: These include department, drug, grocery, and strip mall stores, logistics, warehousing and distribution services, as well as restaurants, service stations, and dry cleaners.
+Added: These include department, drug, grocery, and non-mall-based big box retailers, logistics, warehousing and distribution services, as well as restaurants, and service stations.
Our customers in retail and wholesale trade include some of the world's largest retailers who have storage needs throughout all stages of their supply chain.
−Removed: On a stand‑alone basis, retail and wholesale trade customers comprised approximately 13% of fiscal year 2023 rental revenue.
Energy and Natural Resources
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Units are used as temporary offices, break rooms, accommodations, security offices, blast-resistant facilities, and other applications.
+Added: Government and Institutions
+Added: Our government customers consist of national, state, provincial, and local public sector organizations.
+Added: Modular space and portable storage solutions are particularly attractive to focused niches such as healthcare facilities, small municipal buildings, courthouses, military and border installations, national security buildings, and offices during building modernization, as well as disaster relief.
Rapid shifts in populations within regions, as well as expanding square footage per student requirements in in-person education settings, often necessitate quick and cost-effective expansion of education facilities, across the spectrum of elementary and secondary schools and universities and colleges.
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In addition, our products are used as classrooms when schools are undergoing large scale modernization, which allows continuous operation of a school while modernization progresses.
−Removed: Government and Institutions
−Removed: Government customers consist of national, state, provincial, and local public sector organizations.
−Removed: Modular space and portable storage solutions are particularly attractive to focused niches such as healthcare facilities, small municipal buildings, courthouses, military installations, national security buildings, and offices during building modernization, as well as disaster relief.
Competitive Strengths
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North American Leader in Turnkey Temporary Space Solutions
−Removed: We are an industry-leading business services provider specializing in innovative turnkey temporary space solutions.
−Removed: We have a wide and flexible offering of temporary relocatable commercial spaces, a diverse customer base with over 85,000 customers across different end markets, and a geographic footprint of approximately 250 branch locations and additional drop lots.
Our network serves the largest North American metropolitan areas with local teams who are experts in their respective markets.
−Removed: Our cost‑effective coverage model serves smaller customers at the local and regional level, while also addressing the needs of larger national customers looking for a full suite of high-quality services that can be provided on a consistent basis throughout North America.
−Removed: Since geographic proximity to customers is a competitive advantage when offering temporary commercial space, we believe that our extensive branch network allows us to better serve existing customers and attract new customers.
−Removed: We believe our extensive scale results in significant operational benefits, such as optimization of fleet yield and utilization, efficient capital allocation, superior service capabilities, and the ability to offer consistent "Ready to Work" turnkey solutions across all of our branch locations.
−Removed: Value-Added Products and Services ("VAPS")
−Removed: We deliver "Ready to Work" solutions through our growing offering of VAPS, such as the rental of steps, ramps, furniture, appliances, internet connectivity devices, integral tool racking, heavy duty capacity shelving, workstations, electrical and lighting products, and other amenities.
−Removed: This thoughtfully curated portfolio of VAPS makes modular space and portable storage units more productive, comfortable, and secure for our customers and allows us to generate higher revenue per transaction and return on capital and differentiates us from our competitors.
+Added: In 2024, we completed the final systems and field harmonization contemplated in the original WillScot and Mobile Mini integration plan, combining our legacy modular and storage sales and operations teams under a single leadership structure, organized by geography.
+Added: This cost‑effective coverage model allows us to go-to-market locally with a single team to service our local and regional customers across our full offering of turnkey space solutions, while also addressing the needs of larger national customers looking for a full suite of high-quality services that can be provided on a consistent basis throughout North America.
+Added: To support this field integration, we upgraded our field service and dispatch system, which allows us to better utilize our operational resources across all product lines while improving execution and customer communication.
+Added: Because geographic proximity to customers is a competitive advantage when offering temporary commercial space, we believe that our extensive branch network allows us to better serve existing customers and attract new customers.
+Added: We believe our extensive scale results in significant operational benefits, such as optimization of fleet yield and utilization, efficient capital allocation, superior service capabilities, and the ability to offer consistent turnkey solutions across all of our branch locations.
+Added: Value-Added Products
+Added: Our thoughtfully curated portfolio of VAPS makes modular space and portable storage units more productive, comfortable, safe, and secure for our customers;
+Added: allows us to generate higher revenue per transaction and return on capital;
+Added: and differentiates us from our competitors.
These turnkey solutions offer customers flexible, low‑cost, capital efficient, and timely solutions to meet their space needs on an outsourced basis.
−Removed: VAPS have been a substantial source of revenue growth for us over the last decade.
+Added: VAPS have been a substantial source of revenue growth for us over the last decade, and we continue to invest in product development to serve evolving customer needs.
We have been able to successfully drive a material increase in customer VAPS spend into our recently acquired businesses, which generates highly tangible revenue synergies.
We believe our ability to drive VAPS growth following our historical acquisitions highlights the value proposition our VAPS provide to our customers.
−Removed: Sophisticated Logistics and Service Capabilities
−Removed: Building from the largest branch network in the industry, we operate a sophisticated hybrid in-house and outsourced logistics and service infrastructure that we believe is highly differentiated from our competitors and enhances the value proposition we provide to customers.
−Removed: Precise scheduling of installations and removals, same-day delivery capabilities on certain products, and ability to mobilize large volumes of equipment in any geography serviced by our branch network are all unique capabilities that differentiate WillScot Mobile Mini, particularly among more demanding customer segments.
−Removed: We believe that continuing to further optimize our logistics and service capabilities through the deployment of technology and in-sourcing our services is an opportunity for further cost efficiency and differentiation with our customers.
Investments in Technology
We believe our technology serves as a primary differentiator relative to our competition and is a key component of our customer value proposition.
−Removed: Our US and Canadian Modular and Storage teams operate using a single consolidated customer relationship management ("CRM") software platform which provides greater visibility into our customer base and enhances our ability to cross-sell our portfolio of products to our customers.
−Removed: We leverage our state of the art SAP enterprise resource planning platform and our data and analytics platform to achieve operating efficiencies and enhance the overall customer experience.
+Added: Our US and Canadian teams operate using a single consolidated customer relationship management ("CRM") software platform which provides greater visibility into our customer base and enhances our ability to cross-sell our portfolio of products to our customers.
+Added: We leverage our SAP enterprise resource planning ("ERP") platform and our data and analytics platform to achieve operating efficiencies and enhance the overall customer experience.
Effective use of real‑time information allows us to monitor and optimize the utilization of our fleet, allocate our fleet to the highest demand markets, optimize pricing, and determine the best allocation of our capital to invest in fleet and branches.
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We also believe our ability to leverage this data helps us to increase our market share and effectively manage supply and demand dynamics in our fleet to maximize cash flow in all phases of the economic cycle, including identifying opportunities where underutilized lease fleet can be sold to generate cash.
−Removed: Similarly, advancements in technology continue to shape our fleet and inventory, enabling us to offer an enhanced experience for our customers.
−Removed: Unit tracking, customer service portals, and other customer‑facing technological benefits differentiate our offering from competitors who have not invested in these capabilities.
−Removed: We believe we possess superior technology infrastructure relative to our competition and we intend to extend this advantage further by leveraging our infrastructure investments.
+Added: Similarly, advancements in technology continue to drive efficiency improvements in our business, enabling us to offer an enhanced experience for our customers.
+Added: During 2024, we consolidated and upgraded our logistics and service platform and began work on algorithm-based route optimization processes, which allow us to better utilize our logistics resources across all product lines while improving execution, safety, and customer communications.
+Added: We anticipate further enhancements to this platform in 2025 and beyond to further enhance route optimization and to expand omni-channel communication with our customers.
+Added: In conjunction with the 2024 rebranding, we launched a redesigned website at www.willscot.com, consolidating multiple digital platforms into a single resource for customers to access our full range of offerings and identify space solutions that are optimal for their unique needs and industries.
+Added: Additionally, we introduced new powerful digital marketing, customer service, and sales tools to enhance the digital experience for customers.
+Added: We launched an enhanced customer portal with expanded customer self-service capabilities, enabling customers to request quotes, manage invoices and make payments, submit support requests, track status, remotely monitor units, and chat with a specialist.
+Added: During 2024, we also launched a new digital marketing initiative to modernize how we generate demand and convert to orders and activations within our target segments.
+Added: These digital tools are in turn directly feeding into our CRM platform as well as our proprietary sales tool Project One, which leverages multiple third-party and internally generated data sources to identify developing project opportunities, prioritize the leads, and recommend actions to our sales representatives.
+Added: This gives us a platform to further optimize selling time and conversion and allows us to be more prescriptive, recommending the appropriate bundled solutions that are tailored by project type.
+Added: We believe we possess market-leading technology infrastructure relative to our competition, and we intend to extend this advantage further by leveraging our infrastructure investments.
+Added: Sophisticated Logistics and Service Capabilities
+Added: We operate a hybrid in-house and outsourced logistics and service infrastructure that we believe is highly differentiated from our competitors and enhances the value proposition we provide to customers.
+Added: Convenient scheduling of installations and removals, same-day delivery capabilities on certain products, and the ability to mobilize large volumes of equipment in any geography serviced by our branch network are all unique capabilities that differentiate WillScot, particularly among more demanding customer segments.
+Added: We believe that continuing to further optimize our logistics and service capabilities through the deployment of additional technology enhancements and in-sourcing our services is an opportunity for further cost efficiency and differentiation with our customers.
Diversified Revenue Base by End Market, Product, Service and Geography
We have established strong relationships with a diverse customer base, ranging from large national accounts to small local businesses.
−Removed: Our customers operate in a diversified set of end markets, including commercial and industrial, construction, education, energy and natural resources, government, and other end markets.
−Removed: For the year ended December 31, 2023, the top 50 customers for WillScot Mobile Mini accounted for approximately 13% of total revenues.
−Removed: We believe that the diversity of our customer end markets reduces our exposure to changes related to a given customer, shifts within an industry or geographic region, and end market industry seasonality, while also providing significant opportunities to grow our business.
+Added: Our customers operate in a diversified set of end markets.
+Added: We believe that the diversity of our customer end markets reduces our exposure to changes related to a given customer, shifts within a particular end market or geographic region, and end market industry seasonality, while also providing significant opportunities to grow our business.
Furthermore, the nature of our products is such that their use is generally agnostic to industry.
−Removed: This flexibility insulates utilization from exposure to industry‑specific shocks, provided there are other needs and applications for these products within a reasonable distance.
+Added: This flexibility helps to insulate utilization from exposure to end market‑specific shocks, provided there are other needs and applications for these products within a reasonable distance.
The following chart illustrates the breakdown of our customers and revenue by end market as of December 31, 2024.
−Removed: To optimize the use of fleet assets across our branch network, we centrally manage fleet rebalancing across our end markets.
−Removed: This allows us to serve 15 distinct end markets in which no customer accounted for more than 2% of revenue for the year ended December 31, 2023.
Proven Track Record Realizing Acquisition Synergies and Deploying Best Practices
We have a strong track record of integrating and generating significant revenue and cost synergies with our acquisitions.
−Removed: Since our public listing in 2017, we have executed 33 acquisitions and divestitures totaling approximately $5.4 billion in cumulative enterprise value.
+Added: Since our public listing in 2017, we have executed 36 acquisitions totaling approximately $4.7 billion in total enterprise value.
These transactions have included small local storage portfolios, regional operators with mixed modular and storage fleets, and larger transformational acquisitions such as Modular Space Corporation in 2018 and Mobile Mini in 2020.
−Removed: Most recently in 2023, we acquired a U.S.
−Removed: national provider of cold storage solutions, a regional modular space manufacturing and leasing business, and a U.S.
−Removed: national provider of premium large clearspan structures.
−Removed: We also acquired certain assets and liabilities of five regional and local modular space and storage businesses in 2023 and, given the scalability of our operating platform, quickly integrated these assets into our leasing portfolio and branch network.
+Added: In 2023, we acquired a US national provider of cold storage solutions, a regional modular space manufacturing and leasing business, and a US national provider of premium large clearspan structures.
+Added: In 2024, we acquired certain assets of a regional provider of perimeter solutions and certain assets of a provider of premium large clearspan structures.
+Added: Also in 2024, we acquired certain assets of three regional and local modular space and storage businesses, and, given the scalability of our operating platform, quickly integrated these assets into our leasing portfolio and branch network.
Opportunities such as these allow us to reach new customers, expand our product and service offering, and provide further opportunities for revenue and cost synergies.
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The combination of long, predictable lease durations, long asset lives, and attractive unit economics underpins the compelling cash generation capability in our business model.
−Removed: As such, we have made significant investments in our lease fleet and consolidated several competitors.
−Removed: For the year ended December 31, 2023, our modular space and portable storage lease fleet consisted of approximately 130 million square feet of relocatable space, comprising over 156,000 modular space units and approximately 212,000 portable storage units.
−Removed: We generate an attractive internal rate of return ("IRR") in our modular space portfolio driven by the long economic life of our fleet, exceeding 20 years on average, inclusive of any capital expenditure ("capex") required to maintain the fleet to its value maximizing earning potential.
+Added: As such, we have made significant investments in our lease fleet both organically through fleet purchases and through mergers and acquisitions.
+Added: For the year ended December 31, 2024, our modular space and portable storage lease fleet consisted of approximately 128 million square feet of relocatable space, comprising over 152,000 modular space units and over 210,000 portable storage units.
+Added: We generate an attractive internal rate of return ("IRR") in our modular space portfolio driven by the long economic life of our fleet, exceeding 20 years on average, and our in-house refurbishment capabilities that extend useful lives and enhance returns.
When we evaluate the purchase of new modular units and storage containers, we consistently target and realize unit-level IRRs, including VAPS, in excess of 25%.
The stability of cash flows combined with strong economic returns make both modular space and portable storage containers highly attractive specialty rental asset classes, and our logistics and service capabilities and investments in technology further enhance the returns we can generate from these assets.
−Removed: The following chart illustrates the breakdown of the net book value ("NBV") of our rental equipment between modular space units, portable storage units and VAPS as of December 31, 2023.
+Added: The following chart illustrates the breakdown of the net book value ("NBV") of our rental equipment among modular space units, including clearspan structures, portable storage units, and VAPS as of December 31, 2024.
Our Business Generates Predictable Recurring Cash Flow Due to Our Long-Term Leases and Flexible Capex Requirements
−Removed: Our recurring revenue, combined with our flexible capex requirements and efficient use of working capital has allowed us to generate substantial Free Cash Flow, both in periods of growth and economic downturn.
−Removed: The long term nature of our leases, with average lease durations of approximately 37 months as of December 31, 2023, produces strong operating income and predictable cash flow.
−Removed: Due to the longevity and relative simplicity of our products, we exercise control and discretion over capex, investing only where needed and when needed to meet demand, and selling excess fleet during lower utilization periods.
+Added: Our recurring revenue, combined with our flexible capex requirements and efficient use of working capital has allowed us to generate substantial free cash flow, both in periods of growth and during economic downturn.
+Added: We believe the long-term nature of our leases, with average lease durations of approximately 41 months as of December 31, 2024, produces strong operating income and predictable cash flow.
+Added: Due to the longevity and relative simplicity of our products, we exercise control and discretion over capex, investing only where and when needed to meet demand, and selling excess fleet during lower utilization periods.
During periods of economic stress, we have the ability to substantially reduce capex and variable costs throughout the portfolio to maximize cash flow, resulting in a Free Cash Flow profile that we believe is counter‑cyclical.
−Removed: We operate within the modular space and portable storage markets, which we believe are attractive subsegments within the $1 trillion North American market for commercial space.
−Removed: Our services also span across a variety of related sectors, including furniture rental, transportation and logistics, facility management, job site services, commercial storage, and commercial real estate.
+Added: We provide temporary solutions to customers within the approximately $2 trillion North American market for commercial space, including modular space, portable storage, and other space solutions.
+Added: Our services span across a variety of related sectors, including commercial real estate, logistics, facility management, job site services, commercial storage, office furniture, and maritime containers.
+Added: Consequently, we believe that our total addressable market is approximately $20 billion.
Modular Space Market
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Units are typically constructed of steel, wood and conventional building materials and can be permanent or relocatable.
−Removed: Blast-resistant modules have been specifically designed to protect our petrochemical, energy, refinery, and defense customers and any customers operating in blast radius zones.
+Added: Blast-resistant modules have been specifically designed to protect any customers operating in blast radius zone, including our petrochemical, energy, refinery, and defense customers.
Clearspan structures, also referred to as fabric buildings or industrial tents, are rapidly deployable and have numerous use cases including large-scale industrial warehousing, controlled environments for construction sites, retail and distribution space, and high-end event spaces.
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• Growing need and demand for space:
−Removed: driven by general economic activity, including gross domestic product growth, industrial production, mining and natural resources activity, non-residential construction, urbanization, public and education spending, and the scale and frequency of special events.
+Added: driven by general economic activity, including gross domestic product growth, industrial production, mining and natural resources activity, non-residential construction, urbanization, public and education spending, the scale and frequency of special events, and increased occurrences of natural disasters such as hurricanes, tornados, and wildfires.
• Shift from traditional fixed, on-site built space to modular space solutions:
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Portable storage units can be built to specification or can be remanufactured from existing storage products, such as ISO shipping containers.
−Removed: Remanufacturing typically involves cleaning, removing rust and dents, repairing floors and sidewalls, painting, and adding company logos or signs, and may include further customization by adding our proprietary easy opening door system and our patented Tri‑Cam Locking System®.
−Removed: Portable storage units also include climate-controlled storage containers, walk-in freezers, refrigerated storage trailers and dock-height refrigerated trailers.
+Added: Portable storage units also include temperature-controlled storage containers, walk-in freezers, refrigerated storage trailers and dock-height refrigerated trailers.
Portable storage units continue to find new applications as business needs change and develop.
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While standard applications include locking double‑door systems to facilitate loading, custom entrances, such as rolling or sliding doors, can be added for personnel access.
−Removed: Units can also be outfitted with partitions, ramps, lighting, shelving and other interior organizational solutions, including PRORACK™, our innovative complete system of sturdy, readily movable surfaces that can increase the capacity and functionality of our products.
+Added: Units can also be outfitted with partitions, ramps, lighting, shelving and other interior organizational solutions.
• Affordability:
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Nearly all units are made from steel, which is a low‑cost, durable material.
−Removed: a variety of enhanced locking mechanisms are available for portable storage units, including our patented Tri‑Cam Locking System® and ContainerGuardLock®.
−Removed: These features offer additional protection for high‑value goods and inventory.
+Added: a variety of enhanced locking mechanisms are available for portable storage units offering additional protection for high‑value goods and inventory.
• Convenience:
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Other Related Markets
−Removed: In the normal course of providing our “Ready to Work” solutions, we perform services that are characteristic of activities in other industries.
+Added: In the normal course of providing our turnkey solutions, we perform services that are characteristic of activities in other industries.
For example, we coordinate a broad network of third-party and in-house transportation and service resources to support the timely movement of our products to, as well as maintenance on, customer sites.
−Removed: Additionally, we design, source, lease, and maintain a broad offering of ancillary products, including furniture, which render our modular and storage units immediately functional in support of our customers’ needs.
+Added: Additionally, we design, source, lease, and maintain a broad offering of ancillary products, which render our modular and storage units immediately functional in support of our customers’ needs.
We have developed networks of third‑party service providers that we coordinate to expand the breadth of capabilities that our customers can source through us.
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We also provide technical expertise and oversight for customers regarding building design and permitting, site preparation, and expansion or contraction of installed space based on changes in project requirements.
−Removed: Further, we have the capability to compete in adjacent markets, such as other job site services, facilities management, logistics, and others that are natural extensions of our temporary commercial space capabilities.
+Added: Further, we have the capability to compete in adjacent markets, such as other job site services, facilities management, logistics, and others that are natural extensions of our commercial space capabilities.
We believe that this broad service capability differentiates us from other commercial space rental and service providers and is a competitive advantage in the marketplace.
−Removed: Although our competition varies significantly by local market, the temporary space industry is highly competitive and fragmented as a whole.
−Removed: We believe that participants in our industry compete based on of customer relationships, product quality and availability, delivery speed, VAPS and service capabilities, pricing and overall ease of doing business.
+Added: Although our competition varies significantly by local market, the temporary space solutions industry is highly competitive and fragmented as a whole with new competitors emerging on a regular basis.
+Added: We believe that participants in our industry compete based on customer relationships, product quality and availability, delivery speed, VAPS and service capabilities, pricing, and overall ease of doing business.
We typically compete with one or more local providers in all of our markets, as well as with a limited number of national and regional companies.
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Significant competitors include McGrath RentCorp, United Rentals, ATCO Structures & Logistics, and Satellite Shelters.
−Removed: Numerous other regional and local companies compete across the markets that we serve.
Our Business and Growth Strategies
We intend to maintain a leading market position and increase our revenue and profitability by pursuing the following strategies, all of which we have demonstrated in our historical operating performance:
−Removed: Expand Penetration of Value-Added Products and Services ("VAPS")
+Added: Expand Adjacent Solutions and Value-Added Products
+Added: We continue to expand our portfolio of space solutions, including climate-controlled storage, clearspan structures, and sanitation, among others.
+Added: Collectively, when combined with our core offerings, these adjacent products offer further opportunities to extend our differentiated value proposition to existing customers.
+Added: They also expose a diverse set of new customers and end markets to which we can, in turn, offer our entire portfolio of space solutions.
+Added: We are approaching these adjacent offerings with a balanced combination of organic investment, acquisition, and new product innovation.
+Added: During 2023, we acquired a US national provider of cold storage solutions and a US national provider of premium large clearspan structures.
+Added: These acquisitions allowed us to establish market leadership positions in both climate-controlled storage and clearspan structures.
+Added: During 2024, we grew our climate-controlled storage and clearspan businesses organically and through the acquisitions of assets of two regional providers of cold storage solutions and a US national provider of premium large clearspan structures.
VAPS have been a prominent growth driver in our business for almost a decade.
−Removed: We believe this growth opportunity could be substantially larger if we successfully penetrate more of our modular space and portable storage units and continue to expand our VAPS offerings through new product introductions.
−Removed: Optimize Rate Across Fleet
−Removed: We continue to advance multiple pricing strategies, customer segmentation, and contract standardization across our fleet to drive revenue growth.
−Removed: Our long history of success, demonstrated by 25 consecutive quarters of double-digit rate growth as of December 31, 2023 in the US within our Modular segment, gives us confidence that we can continue to successfully deploy this strategy.
+Added: We believe this growth opportunity could be substantially larger if we successfully penetrate more of our modular space and portable storage units and continue to expand our VAPS offerings through new product introductions, which give us opportunities to build on lease revenues while providing more comprehensive solutions to customers.
+Added: In 2024, we achieved new product introductions through innovative development, including our proprietary solar racking systems, and through the acquisition of a US regional provider of perimeter solutions.
+Added: Leverage Scale and Organic Initiatives with Accretive Acquisitions
+Added: Our markets for modular space and portable storage solutions are fragmented.
+Added: We believe we have the broadest network of operating branches in North America, as well as a scalable corporate center and information technology systems, which position us to continue to acquire and integrate other companies while expanding the products and services available and offered to acquired customers.
+Added: We have a proven track record of efficiently integrating acquisitions and quickly eliminating operational redundancies.
+Added: We expect to continue to pursue acquisitions of adjacent offerings to expand geographic reach, capabilities, and overall scale.
+Added: We also plan to continue our programmatic tuck-in strategy opportunistically to provide further scale efficiencies and improve returns generated by the acquired assets.
+Added: Optimize Lease Rate
+Added: We continue to advance multiple pricing strategies, product differentiation and positioning, customer and transaction segmentation, and contract standardization across our fleet to drive revenue growth.
+Added: Our long history of rate growth gives us confidence that we can continue to successfully deploy this strategy.
The turnover of our fleet, with average lease durations of approximately three years, creates natural and reoccurring opportunities to capture incremental price increases.
−Removed: As the market leader in our industry, we offer the broadest fleet portfolio, the most differentiated turnkey VAPS, and the most consistent service capabilities across the largest branch network to help our customers be 'Ready to Work'.
−Removed: Enhance Market Penetration Between Segments
−Removed: The combination of WillScot and Mobile Mini through the Merger created a leading business services provider specializing in innovative flexible workspace and portable storage solutions.
−Removed: At the time of the Merger, we recognized that there was 80% end-market overlap and 40% customer overlap, a clear strategic opportunity for our complementary product lines.
−Removed: By offering a combined product suite, we simplify our customers' procurement needs and enable productivity from start to finish for projects.
−Removed: We believe cross-selling will continue to increase utilization and yield of our combined fleet.
−Removed: Our sales force is optimally positioned to improve efficiency by leveraging our management information systems and using real-time information to monitor and optimize conversion of customer opportunities across our core segments.
−Removed: During 2022 and 2023, we made significant investments in our CRM software platform, moving from our legacy WillScot and Mobile Mini CRM instances into one new, consolidated CRM platform.
−Removed: Starting in February 2023, our US and Canadian Modular and Storage teams began to operate in a single CRM system which provides greater visibility into our customer base and enhances our ability to cross-sell our portfolio of products to our customers.
−Removed: We believe this investment will significantly accelerate our market share convergence as well as increase penetration of our VAPS, while enhancing customer satisfaction.
−Removed: In turn, we expect that our broadened and enhanced fleet will attract new customers, increase customer retention, and increase margins and return on invested capital.
+Added: As the market leader in our industry, we offer the broadest fleet portfolio, the most differentiated turnkey VAPS, and the most consistent service capabilities across the largest branch network to help our customers 'Right from the Start.'
+Added: Enhance Market Penetration Through Increased Sales Force Effectiveness
+Added: Our US and Canadian teams operate using a single CRM software platform which provides greater visibility into our customer base and enhances our ability to cross-sell our portfolio of products to our customers.
+Added: Our sales force is positioned to improve efficiency by leveraging our management information systems and using real-time information to monitor and optimize conversion of customer opportunities across our product lines.
+Added: Our proprietary sales tool leverages multiple third-party and internally generated data sources to identify developing project opportunities, prioritize the leads, and recommend actions to our sales representatives.
+Added: This gives us a platform to further optimize selling time and conversion and allows us to be more prescriptive recommending the appropriate bundled solutions that are tailored by project type.
+Added: We believe our ability to leverage data helps us to significantly accelerate our market share convergence as well as increase penetration of our VAPS, while enhancing customer satisfaction.
+Added: In turn, we expect that our broadened and enhanced fleet will continue to attract new customers and increase customer retention.
+Added: Lastly, we also expect our recent investments in a single website, digital marketing capabilities, and our enhanced customer portal will enable us to capture additional demand.
Generate Cash Flow Through Operational Efficiencies, Cost Reductions, and Technology
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We continually assess our branch operating footprint, vendor base, and operating structure to maximize revenue generation while minimizing costs.
−Removed: We believe the increased scale, numerous operational best practices, and state-of-the-art SAP ERP platform provided by the Merger, as well as the new, consolidated CRM platform will significantly improve our operating efficiency over time.
−Removed: To improve our logistics capabilities, in 2024 we plan to implement a consolidated logistics platform and algorithm-based route optimization processes to minimize mileage, fuel cost and emissions.
−Removed: With a single ERP and CRM platform in place and a single logistics platform on the horizon, we have assessed our field management structure and in 2024 will be unifying our go-to-market approach for our modular and storage businesses to a single field sales and operations management structure where all modular and storage products will be managed by a unified team in each local market.
−Removed: We believe this new structure will allow us to cross-sell our various products more effectively by being closer to our customers in each geographical market, improve operations through sharing of logistics and service capabilities, and provide increased opportunities for our employees for career development and growth as we continue to expand our product offerings and services.
−Removed: Leverage Scale and Organic Initiatives with Accretive Acquisitions
−Removed: Our markets for modular space and portable storage solutions are fragmented.
−Removed: We estimate that approximately 50% of the modular market and approximately 70% of the portable storage market in North America are supplied by regional and local competitors.
−Removed: We believe we have the broadest network of operating branches in North America, as well as a scalable corporate center and information technology systems, which position us to continue to acquire and integrate other companies while expanding the products and services available and offered to acquired customers.
−Removed: During 2023, we acquired a U.S.
−Removed: national provider of cold storage solutions, which consisted primarily of approximately 2,200 climate-controlled containers and refrigerated storage trailers, a regional modular space manufacturing and leasing business, which consisted primarily of
−Removed: approximately 1,300 modular leasing units, and a U.S.
−Removed: national provider of premium large clearspan structures.
−Removed: We also continued our programmatic tuck-in strategy and acquired certain assets and liabilities of five smaller entities in 2023, which consisted primarily of approximately 1,800 storage units and 700 modular units.
−Removed: We expect to pursue acquisitions opportunistically that will provide further scale efficiencies and allow us to improve returns generated by the acquired assets.
−Removed: We have a proven track record of efficiently integrating acquisitions and quickly eliminating operational redundancies while maintaining acquired customer relationships.
+Added: We believe the increased scale, numerous operational best practices, SAP ERP platform, and consolidated CRM platform will significantly improve our operating efficiency over time.
+Added: To improve our logistics capabilities, in 2024 we implemented a consolidated logistics platform and route optimization processes to minimize mileage, fuel cost and emissions.
+Added: With a single ERP, CRM platform, and logistics platform in place, we unified our go-to-market approach for our modular and storage businesses to a single field sales and operations management structure where all modular and storage products are managed by a unified team in each local geographic market.
+Added: We believe this new structure allows us to cross-sell our various products more effectively by being closer to our customers' needs in each geographical market, improves operations through
+Added: sharing of logistics and service capabilities, and provides increased opportunities for our employees for career development and growth as we continue to expand our product offerings and services.
Deploy Capital to Strategically Support Organic Growth and Optimize Returns
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Our Free Cash Flow generation has accelerated rapidly in recent years, and we expect this trend to continue as we execute our strategy.
−Removed: While we see numerous organic and inorganic opportunities to re-invest in our core businesses, we believe we can generate surplus Free Cash Flow with which we can both reduce leverage and return capital to shareholders over time.
−Removed: We view this as an additional powerful value creation lever, and we are committed to deploying this capital as productively as possible in the interests of our shareholders.
+Added: While we see numerous organic and inorganic opportunities to re-invest in our core businesses, we believe we can generate surplus Free Cash Flow with which we can both reduce leverage and return capital to shareholders over time via share repurchases and dividend distributions.
+Added: We view disciplined and prudent capital allocation as an additional powerful value creation lever, and we are committed to deploying this capital as productively as possible in the interests of our shareholders.
Human Capital Management
−Removed: As of December 31, 2023, we employed approximately 5,000 people in North America (the US, Canada and Mexico), the majority of whom are full time.
−Removed: Approximately 77% of employees work in our approximately 250 branch locations, while 23% of employees serve in various corporate functions.
+Added: As of December 31, 2024, we employed approximately 4,500 people in the US, Canada, Mexico, and India, the majority of whom are full time.
+Added: Approximately 72% of employees work in our approximately 260 branch locations and additional drop lots, while 28% of employees serve in various shared services and corporate functions.
We have not experienced a strike or significant work stoppage, and we consider our relations with our employees to be good.
−Removed: The Compensation Committee of our Board of Directors ("Board of Directors" or "Board") is responsible for providing oversight of our human capital strategy.
−Removed: Our Executive Vice President and Chief Human Resources Officer leads the execution of the Company's human capital strategy, in collaboration with our executive leadership team, to align human capital resources with our strategic objectives.
−Removed: This includes optimizing human resources ("HR") delivery through talent acquisition, compensation and benefits and initiatives for inclusion, diversity, equity and accessibility.
−Removed: In 2023, we implemented an HR Excellence function to enhance our focus on HR technology and business processes while continuing to build upon key initiatives in employee communications and engagement.
−Removed: Whether in our operational or commercial teams at branch locations or onsite with customers, or in our shared services and corporate function teams, we believe our people give WillScot Mobile Mini a competitive advantage in the industry.
−Removed: That differentiation begins with o ur values.
+Added: The Compensation Committee of our Board of Dir ectors ("Board of Directors" or "Board") is responsible for providing oversight of our human capital strategy.
+Added: Our Executive Vice President - Chief Human Resources Officer, in collaboration with our executive leadership team, leads efforts to align human capital resources with our strategic objectives.
+Added: At WillScot, we believe that one of our main competitive advantages is our people - evident in the milestone anniversaries that we celebrate, our thriving peer recognition program, and our ability to attract and retain talent with expertise that strengthens our team and adds value to our customers.
Our Company values are lived through our employees, acknowledged by our vendors and aligned to the needs of our customers and communities.
−Removed: Our values provide the basis of our approach to human capital management as well as how we treat our stakeholders.
+Added: Our values provide the basis of our approach to human capital management as well as how we engage with our stakeholders.
Company Values
7 unchanged sentences
We measure success through our results and the achievement of our goals.
−Removed: We continuously improve ourselves, our products and services in pursuit of shareholder value.
+Added: We continuously seek to improve ourselves, our products and services in pursuit of shareholder value.
• Trustworthy & Reliable:
1 unchanged sentence
• Devoted to Our Customers:
−Removed: We anticipate the growing needs of our customers, exceed their expectations and make it easy to do business with us.
+Added: We anticipate the growing needs of our customers, strive to exceed their expectations and make it easy to do business with us.
• Community Focused:
2 unchanged sentences
We take responsibility for our own well-being and those around us.
−Removed: Wherever our employees are in life’s journey, we support physical well-being, financial well-being and emotional well-being through a range of programs and initiatives to support our employees and their families to Be Well.
+Added: Wherever our employees are in life’s journey, we support physical, financial, and emotional well-being through a range of programs and initiatives to support our employees and their families to Be Well.
Physical Well-being
+Added: We provide benefits to all employees in the US, Canada, Mexico, and India that enhance our employees' well-being and support their health and welfare.
We provide comprehensive medical benefits to all US-based employees, whether hourly or salaried.
−Removed: Core healthcare coverage includes medical, dental and vision benefits.
−Removed: We offer high-deductible healthcare plans to all eligible employees to promote positive consumer behaviors, and we pay an average of 75% of the cost of employee premiums.
−Removed: Through Health Savings Accounts (“HSA”) contributions, we cover between 35% and 50% of employee deductibles.
+Added: Core healthcare coverage includes medical, dental and vision benefits, and we pay an average of 75% of the cost of employee premiums.
+Added: We offer high-deductible healthcare plans to all eligible employees to promote positive consumer behaviors.
+Added: Through Health Savings Account (“HSA”) contributions, we cover between 35% and 50% of plan deductibles.
We also provide paid parental leave.
−Removed: Additional programs include voluntary supplemental medical benefits, employer-paid short- and long-term disability and basic life and AD&D, legal and ID theft, home and auto, and pet insurance.
−Removed: Recognizing that physical well-being is a journey, we also offer additional medical plan benefits including family planning support for fertility treatment, adoption and surrogacy, and personalized care for chronic conditions including diabetes and back, joint and muscle pain.
+Added: Additional programs include employer-paid short- and long-term disability, basic life insurance and AD&D, as well as voluntary supplemental medical benefits, legal, ID theft, home and auto insurance, and pet insurance.
+Added: Recognizing that physical well-being is a journey, we also offer additional medical plan benefits including family planning
+Added: support for fertility treatment, adoption and surrogacy, and personalized care for chronic conditions including diabetes and back, joint, and muscle pain.
Financial Well-being
6 unchanged sentences
We also administer multiple incentive pay plans designed to motivate and reward eligible employees commensurate with Company performance.
−Removed: Incentives may be either individually based (sales commissions), group-based (regional performance bonuses), or Company-based (corporate and executive employees).
+Added: Incentives may be either individually-based (sales commissions and bonuses), group-based (regional performance bonuses), or Company-based (corporate and executive employees).
Emotional Well-being
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Our commitment to inclusion at all levels of the organization is amplified by our Inclusiveness Resource Teams (“IRTs”):
−Removed: Women of WSMM (“WOW"), Black Organization for Leadership & Direction (“BOLD”), Veterans United, Hispanos, and People Respecting that Identity and Sexuality Matters (“PRISM”).
+Added: Women of WillScot (“WOW"), Black Organization for Leadership & Direction (“BOLD”), Veterans United, Hispanos, People Respecting that Identity and Sexuality Matters (“PRISM”), and Indigenous Connection.
IRTs are voluntary, employee-led groups that work to foster an inclusive and diverse workplace aligned with our values and strategy.
7 unchanged sentences
Our learning and development system houses a library of more than 6,000 courses.
−Removed: We also offer a language learning program and tuition reimbursement to increase access to skills associated with social determinants of health.
+Added: We also offer a language learning program and tuition reimbursement.
Our Driver Apprentice Program provides developmental opportunities for individuals interested in becoming a Commercial Driver’s License Class A driver for the Company.
1 unchanged sentence
We also host multiple in-person training events throughout the course of the year to connect employees to our strategic priorities and their career development goals.
−Removed: We are community focused – we actively engage in the communities we serve and deliver sustainable solutions.
+Added: We are community focused.
+Added: We actively engage in the communities we serve and deliver sustainable solutions.
Our employees participate in pro-social giving through our “Give Where You Live” program and giving their time, talent and/or treasure to local non-profit organizations.
We provide employees up to 16 hours per year in volunteer paid time off to participate in “Give Where You Live.”
−Removed: In addition to giving directly to charitable organizations that are meaningful to our employees and the communities we serve, we have national, non-profit partnerships with certain 501(c)3 organizations in our core causes of Shelter, Hunger, Education and Health & Wellness.
+Added: In addition to giving to charitable organizations that are meaningful to our employees and the communities we serve, we have national, non-profit partnerships with certain 501(c)(3) organizations in our core causes of Shelter, Hunger, Education and Health & Wellness.
Through these partnerships, our employees participate in build days with Habitat for Humanity, food bank volunteering with Feeding America and St.
3 unchanged sentences
Initiatives that the Company has implemented to maintain the highest level of professionalism and integrity include annual compliance training that focuses on the applicable cybersecurity, data privacy, legal and regulatory requirements needed to maintain a high level of security and risk standards.
+Added: Our compliance training includes required modules on respectful communication, reporting and whistleblower protection, and bystander intervention for harassment.
Employees also receive phishing simulation tests approximately once every six months and supplemental IT training on a quarterly basis.
Additionally, the new hire onboarding process covers cybersecurity and data safety training for all employees.
−Removed: When we source talent through external sources for skilled trades, sales associates, and professional staff, we retain reputable recruiting firms that perform background checks as part of our new hire process.
−Removed: Environmental, Social and Governance ("ESG")
−Removed: We are committed to upholding high standards when it comes to our environmental, social and governance responsibilities, as well as the safety of our employees and our business partners.
−Removed: These commitments began with a comprehensive review of the industry landscape, which laid the groundwork for an industrial circular economy powered by our customer-focused innovation and our talented workforce.
−Removed: As the leader in innovative and flexible temporary space solutions, our approach to ESG seeks to balance short-term and long-term solutions and considers the interests of our stakeholders in our everyday actions.
−Removed: The principal products we provide to our customers are long-lived, reusable and relocatable, while producing minimal waste.
−Removed: For decades, we have committed ourselves to circular economic practices to reuse as many of our assets as possible.
−Removed: Our Board of Directors, at the direction of our Nominating and Corporate Governance Committee, is actively involved in the development of our ESG strategy and approach.
−Removed: With their guidance, in 2020, we conducted an assessment of our readiness to pursue an ESG strategy with the goal of determining our focus areas.
−Removed: In late 2021, we rolled out our formal ESG strategy at our Investor Day, called “Deliver Opportunity.” In 2022, we formalized our ESG strategy around key aspects ingrained in our values such as built-in sustainability, team safety, community focus and inclusion and diversity.
−Removed: In 2023, we continued to execute on the five pillars that make up our ESG strategy:
−Removed: environmental responsibility, sustainable solutions for customers, effective governance, empowering our people, and community impact.
−Removed: Our business is managed for long-term success in a manner that we believe is economically, environmentally and socially responsible, and our ESG efforts are focused in areas where we see tangible business impact.
−Removed: Over the next several years, we will continue to focus on ensuring a future where the communities in which we operate and customers we support can thrive.
−Removed: In formalizing our own ESG framework, we analyzed our business and identified priority opportunities that enable positive impact, including alignment with disclosure frameworks and guiding principles, such as the U.N.
−Removed: Sustainable Development Goals and the recommendations from the Task Force on Climate-Related Financial Disclosures.
−Removed: Environmental
−Removed: Circular Business Model
−Removed: Our business model is inherently sustainable as it is centered around minimizing waste and maximizing resource efficiency by prioritizing the reuse and refurbishment of manufactured products and materials.
−Removed: We continue to strengthen and expand our environmentally sustainable practices to reduce our impact on the planet.
−Removed: We are minimizing our resource use and increasing our energy efficiency through circular solutions, fleet optimization, and greenhouse gas ("GHG") emission and waste characterization studies that help us identify and understand other areas of opportunity.
−Removed: These initial and critical steps provide quantifiable metrics enabling us to benchmark and prioritize our efforts for future improvements and to continually bolster our circular economic approach with our space solutions.
−Removed: We lease temporary space solutions which are reusable, reconfigurable, relocatable, and repurposed or recycled.
−Removed: We also maintain, repair, and reuse our value added products and services (“VAPS”) packages, which are used to outfit an office, classroom or even a media room for events.
−Removed: This not only promotes the mindset of circularity, but it also obviates the need for single-use purchases of new materials, additional transportation of those products, and disposal at the end of projects.
−Removed: We have industry-leading refurbishment capabilities for our units and VAPS which allow these assets to cycle through different customers, typically seven times over their 20-year lifetime with a minimal refresh before each new cycle.
−Removed: Typically, in the second half of the product’s life, we complete a full refurbishment, which can extend the asset life by another 10 years, allowing many of our modular units to be in service for 30 years.
−Removed: With the cost of a full refurbishment at only 20-30% of the cost of a new unit, it’s more capital efficient to refurbish our units and reduce the environmental impact of extracting raw materials to build new ones.
−Removed: The reuse and refurbishment of assets results in a lower embodied carbon for the units and helps mitigate climate impact.
−Removed: Our innovative panelized product, FLEX, can be re-configured and reused significantly reducing labor and material waste resulting in our most efficient and environmentally friendly product.
−Removed: FLEX provides customized configurations that allow for stacking up to three stories and connection end to end allowing for use in tighter spaces.
−Removed: Due to its modularity, workspaces such as FLEX can quantifiably outperform traditional units in several key areas, including energy efficiency through the use of motion activated LED lighting, lower GHG emissions, less waste and material use and increased recycling.
−Removed: We also have world class modernization solutions to support our storage assets, which we can acquire as end-of-life shipping containers and put into service as storage units.
−Removed: Further, we offer innovative systems for space optimization, such as our PRORACK TM line, which enable our customers to maximize the functionality, organization and safety of any given space.
−Removed: VAPS add a multiplier effect to our circular story because we are able to reuse, repair, and maintain VAPS that come off rent, which helps drive better margins and growth.
−Removed: In addition, putting VAPS into our circular business model not only reduces material usage, but also reduces packaging waste, and transportation miles both for us and for our customers.
−Removed: Circular by design, our business model helps us reduce material usage, emissions and costs, while helping our customers with their ESG goals.
−Removed: We aim to be the industry's most innovative partner in diverting waste, reducing emissions, and driving sustainable economic growth.
−Removed: Waste Management / Reduction
−Removed: Not only do we help our customers reduce waste with our reusable products, but we have also prioritized waste internally to focus on diversion, compliance, mitigation, and efficiencies.
−Removed: Our goals for reducing waste generation and disposal are fourfold and include developing baseline generation data, optimizing waste collection practices, increasing recycling, and reducing overall generation.
−Removed: Our strategy to reach these goals includes reducing packaging, eliminating single-use products where feasible, increasing use of reusable materials, educating our employees on proper sorting, introducing consistent signage, and centralizing and optimizing our waste collections points.
−Removed: To date, we have conducted nine waste composition studies across our branch network, and developed an operational waste diversion program that will enable us to identify opportunities for increased recycling and optimization of valuable materials such as wood, metal, and cardboard.
−Removed: In addition, we conduct a thorough waste vendor assessment to ensure consistency and compliance with waste regulations, but also to shift our focus from simple waste disposal to waste mitigation.
−Removed: Our aim is to work with vendors who are willing to support our waste diversion efforts.
−Removed: This includes, but is not limited to, increased recycling of single stream materials and construction and demolition waste, right sizing of containers, optimization of service levels, education and training for users, and holistic waste data tracking.
−Removed: We also engage with our suppliers to establish takeback programs and identify opportunities to purchase product in bulk and/or reusable packaging to further eliminate waste generation.
−Removed: Greenhouse Gas Emissions
−Removed: Our greenhouse gas footprint and risk are small, however we can strive to do better.
−Removed: Our business requires management of a diverse and active delivery and set-up fleet and operation of yard equipment.
−Removed: We have both short- and long-term initiatives in place to improve efficiency and reduce emissions from our rolling stock fleet.
−Removed: In the short term, we are leveraging available technology and analytics to optimize the routes driven by our team, which in turn can reduce mileage, fuel consumption, and costs.
−Removed: We continue to actively invest in technology solutions to help us realize these and other efficiencies.
−Removed: Longer term, we are in the process of replacing older vehicles with modern, efficient vehicles, and have started acquiring vehicles fueled by alternative fuel methods, including renewable natural gas and electric alternatives, among others.
−Removed: In California we are piloting the use of compressed natural gas trucks, which emit roughly 20% fewer GHG emissions than their gasoline-powered counterparts.
−Removed: We plan to expand the program in California in 2024.
−Removed: Additionally, in 2023, we decommissioned more than 400 older diesel vehicles, and auctioned them off, where possible, to avoid waste.
−Removed: We replace older vehicles with new vehicles that have more efficient engines, and we continue exploring additional options for utilizing alternative fuel.
−Removed: Over time, we believe these efforts will also help to reduce our fuel costs and risks, while also helping us secure contracts with like-minded customers.
−Removed: We are constantly developing new solutions to help our customers improve their business, reduce their carbon footprint and be better corporate citizens.
−Removed: These solutions include route optimization solutions to reduce travel distances and idle times and optimizing fleet vehicle usage to eliminate use of oversized or unnecessary equipment, each of which reduces greenhouse gas and improves customer efficiency.
−Removed: The protection of people and the environment is a core value at WillScot Mobile Mini.
+Added: When we source
+Added: talent through external sources for skilled trades, sales associates, and professional staff, we retain reputable recruiting firms that perform background checks as part of our new hire process.
+Added: The protection of people is a core value at WillScot.
Our health and safety priorities are a driving force that shape who we are and what we do.
Safety extends beyond our branches and yards and includes travel and activities at the customer sites.
−Removed: WillScot Mobile Mini fosters an environment in which our employees feel empowered and choose to make the safest and best decisions possible.
+Added: WillScot fosters an environment in which our employees feel empowered and choose to make the safest and best decisions possible.
We empower and reward employees for being personally accountable and exceeding safety guidelines in every task.
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Today, we believe we are operating at high levels of safety and low levels of injury.
−Removed: In 2023, our Total Recordable Incident Rate (“TRIR”) was less than 1.0, which translates to keeping our employees very safe, and we remain committed to creating a zero-harm culture.
+Added: In 2024, our Total Recordable Incident Rate (“TRIR”) was 0.85, which translates to keeping our employees very safe, and we remain committed to creating a zero-harm culture.
Every Company employee has “stop-work” authority allowing employees to stop work, report near misses, and identify improvements that impact their own safety and that of others, which supports our constant goal to identify and correct safety issues before they turn into incidents.
−Removed: WillScot Mobile Mini leverages technology to assist our drivers and other team members in the safety arena.
−Removed: We created an assessment tool, our “Safety Save” application, that tracks employee safety engagement and measures the number of safety engagements as our team members complete them.
−Removed: Experienced safety professionals design and partner
−Removed: with the operating teams to use Safely Save reports to identify near misses, reported injuries, or plan safety focus areas based on reported or observed behaviors or findings.
−Removed: Additionally, with driver consent, we have implemented an onboard driver behavior monitoring system which detects risky driving behavior and informs leaders so they can coach drivers and gain commitment for improvement.
−Removed: We also use artificial intelligence applications to constantly assess and monitor driver performance.
−Removed: Any employee is encouraged to complete a safety assessment on an observation of a task, tool, behavior or other condition during working duties.
−Removed: Use of the Safety Save application and driver behavior monitoring system are just two examples we use to manage safety leadership at all levels.
−Removed: Lastly, the Company maintains a robust safety assessment program that includes an annual commitment to environmental, health and safety by all employees that drives increased focus to our Health and Safety core value by providing increased visibility.
−Removed: Our goal is to help each team member succeed and enjoy a safe working experience.
−Removed: Who we are as people ultimately defines what we are as a business, and safety is everyone’s responsibility.
−Removed: Our environmental, health and safety management system (“EHSMS”) revolves around four main components, “plan,” “do,” “check” and “act.” Our safety management team is designed around these four main components and is responsible for developing, maintaining, and administering our EHSMS by assisting operations teams, providing training to ensure local teams are aware of and using safe practices, and auditing and monitoring safety performance.
−Removed: Our EHSMS is based on legal requirements and hazards that our employees face daily.
−Removed: As to “plan,” our health and safety culture policy, drafted by members of our senior executive team, highlights the tenets of our commitment to safe culture.
−Removed: We are subject to certain environmental, health, and safety laws and regulations in the countries, states, provinces, and localities in which we operate.
−Removed: Our health and safety programs are designed around global standards with appropriate variations addressing the multiple jurisdictions, regulations, hazards, and unique working environments where we operate.
−Removed: Hazard assessments are regularly conducted to reveal issues and trends and determine root causes.
−Removed: As to “do,” and based on our hazard assessments, the Company evaluates each task, creating or modifying standard operating procedures and work instructions.
−Removed: We provide safety and health training that exceeds regulatory requirements in line with employees’ tasks and the hazards they face during the completion of daily tasks.
−Removed: As it pertains to “check,” our corporate safety team conducts regular audits, and where deficiencies or corrective actions are needed, action plans are prepared, executed and tracked to closure.
−Removed: We focus on leading indicators as a better and more reliable gauge of organizational health than lagging indicators.
−Removed: This allows us to stay ahead of incident management behaviors, conditions or issues that can be corrected before an incident occurs.
−Removed: We use safety scorecards to track the safety performance of our drivers, branches, and divisions.
−Removed: Our scorecards include safety-leading indicators, allowing us to spot trends and prevent them from becoming problems.
−Removed: These leading indicators are reported and discussed no less than monthly in each region in which we operate.
−Removed: Lastly, as it pertains to “act,” among other initiatives, we have partnered with our insurers for several years to conduct external audits of our safety management system and practices.
−Removed: Seasoned safety auditors from the insurer visit and assess our operational safety practices to look for injury potential based on the latest trends at select branch locations.
−Removed: The Company uses these results to continuously update our EHSMS.
−Removed: We continue to focus on the root cause of our incidents, changing our approach as needed to target trending safety metrics.
−Removed: We are scaling our community outreach consistent with our distributive business model.
−Removed: Our reach as a company gives us the ability to support all the communities in which we work and live.
−Removed: The following represents highlights of our giving approach.
−Removed: • In addition to our Give Where You Live program, we partner with several national non-profit organizations such as Habitat for Humanity, St.
−Removed: Mary's Food Bank, Feeding America, Food Banks Canada, Bancos de Alimento Mexico, Junior Achievement, and the American Red Cross.
−Removed: We have partnered with Habitat for Humanity for over 17 years to provide in-kind donations and physical and monetary support to help families build and improve places to call home.
−Removed: Local branches are able to make an impact with local Habitat for Humanity affiliates by donating containers for up to seven months during a neighborhood build.
−Removed: In addition to corporate donations to St.
−Removed: Mary's Food Bank, Feeding America, Food Banks Canada, and Bancos de Alimento Mexico, employees across the Company have opportunities to hold food drives and volunteer their time at local food banks.
−Removed: Our partnership with Junior Achievement, supports our core cause of education.
−Removed: Junior Achievement provides work readiness, financial awareness, and entrepreneurship programs for students through chapters in all US states and internationally.
−Removed: Our partnership includes sponsoring a BizTown shop in Tempe, Arizona for the 2023-24, 2024-25, and 2025-26 school years, as well as opportunities for employees to volunteer at a BizTown, in the classroom and as a mentor.
−Removed: We established a community partnership with the American Red Cross to support our core cause of health and wellness.
−Removed: In addition to a corporate financial contribution in 2023, employees were encouraged to get involved with the Red Cross through blood drives, first aid kit builds and other volunteering opportunities.
−Removed: In addition, employees in Phoenix wrote cards to military service members and veterans in April 2023, expressing gratitude for their sacrifices and heroism, with similar projects completed for Veterans Day and the end-of-year holidays.
−Removed: The intersectionality of our IRTs with Give Where You Live is extending the social impact across our network.
−Removed: • Our Minions of Kindness ("MoK") Fund is a 501(c)(3) organization that was established to help our employees and their immediate family members who experience unique and dire circumstances.
−Removed: This fund is supported exclusively through employee donations, with 100% of the donations we receive going directly to employees and their families in need.
−Removed: The MoK Fund is governed by a board of directors that is made up of volunteers within WillScot Mobile Mini.
−Removed: Good governance enables everything we do.
−Removed: We are committed to operating with the highest ethical standards of corporate governance.
−Removed: Several years ago, our Board of Directors created a roadmap to improve the Company’s governance practices, which we have continued to develop and execute.
−Removed: Our Nominating and Corporate Governance Committee oversees our ESG initiatives and is responsible for our efforts to identity and seek diverse candidates for our Board, which not only represents our commitment to creating a more diverse Board, but also our commitment to bringing in directors with strong experience to enhance our Board in key areas.
−Removed: In 2023, the Board acted to increase the size of the Board from eight to nine members and appointed Natalia Johnson to serve as a director to fill the vacancy created by that increase.
−Removed: Johnson brings significant human capital management, technological and digital modeling, systems and systems integration, end-market and industry, operational effectiveness, strategic planning and risk oversight experience to the Board.
−Removed: This decision reinforces the strategic direction of the Company, and the Board continues to evaluate talent, skill sets and diversity to align with the Company’s long-term future.
−Removed: The Company continues to pursue its commitment to creating a more racially and gender-diverse Board by seeking diverse candidates for Board seats.
−Removed: Moving forward, we plan to continue to seek potential director candidates with key qualifications and diverse backgrounds.
−Removed: Our Audit Committee reviews the Board of Directors’ and the Company’s activities to identify enterprise risks, including climate, develops plans to mitigate those risks and is also responsible for monitoring our risk management framework on behalf of the Board.
−Removed: The committee considers a variety of potential risks that may affect the Company, including the competitive and macroeconomic landscape, cybersecurity and information technology, environmental health and safety, statutory/regulatory compliance, ESG risks, and ability to scale human capital and business systems for future growth.
−Removed: In 2023 we modified our Audit Committee Charter to specifically task the Audit Committee with periodically reviewing the Company’s policies and processes related to cybersecurity, data-protection threats and incident response, and to ensure compliance with the new SEC cybersecurity rules and related disclosure obligations.
−Removed: In conjunction, we have established a dedicated cybersecurity team to focus on protecting data confidentiality and integrity and ensuring continued availability of critical information systems that contain sensitive customer and employee data.
−Removed: Over the past several years we have also implemented significant stockholder-focused actions as part of our governance efforts, including converting all prior outstanding warrants to a single class of common stock, setting requirements for a 12-month vesting period for Board member equity compensation, removing super majority voting requirements for all Board actions, and approving a biennial pay equity review and report from the Compensation Committee.
−Removed: Lastly, our executive leadership team regularly reviews and refines our key governance policies, including policies on human rights, environmental responsibility, and vendor ethics, affirming our dedication to continuous improvement.
−Removed: These documents provide a strong structure that enables our directors and management to effectively pursue our goals on behalf of our business, our employees, and our stockholders.
+Added: Sustainability
+Added: We are committed to upholding high standards when it comes to our environmental, social and governance responsibilities, as well as the safety of our employees and our business partners.
+Added: As a leader in innovative and flexible space solutions, our approach to sustainability seeks to balance short-term and long-term solutions and considers the interests of our stakeholders in our everyday actions.
+Added: The principal products we provide to our customers are long-lived, reusable, and relocatable, while producing minimal waste.
+Added: For decades, we have committed ourselves to circular economic practices to reuse as many of our assets as possible, which aligns with our 2024 rebrand tagline "Right from the Start" as we consider all stages of our product lifecycle.
+Added: Our Board of Directors, at the direction of our Nominating and Corporate Governance Committee, is actively involved in our sustainability strategy and approach.
+Added: We continue to execute on the five pillars of our sustainability strategy:
+Added: environmental responsibility, sustainable solutions for customers, effective governance, empowering our people, and community impact.
+Added: In 2024, we enhanced our technology for tracking sustainability metrics to improve our ability to identify and act upon sustainability opportunities.
+Added: Our business is managed for long-term success in a manner that we believe is economically, environmentally and socially responsible, and our sustainability efforts are focused in areas where we see tangible business impact.
+Added: Over the next several years, we will continue to focus on ensuring a future where the communities in which we operate and customers we support can thrive.
Intellectual Property
−Removed: We operate primarily under the WillScot and Mobile Mini brands.
−Removed: We protect our products and services through the use of trademarks and patents, none of which are individually material to our business.
−Removed: Our trademarks and patents are registered or pending application for registrations in the US Patent and Trademark Office and various non‑US jurisdictions.
+Added: We hold various trademarks and patents and do not believe we would be materially adversely affected by the expiration or termination of our trademarks or patents or the loss of any of our other intellectual property rights other than the "WillScot" name as we primarily operate under the WillScot brand.
+Added: We also protect our products and services through the use of other trademarks and patents.
+Added: Our trademarks and patents are registered or pending application for registration in the US Patent and Trademark Office and various non‑US jurisdictions.
On our Modular fleet, we maintain a patent for the design of our FLEX units in the US and other patents in the US and non-US jurisdictions concerning various assembly and panel components.
−Removed: On our Storage fleet, we have patented our proprietary Tri‑Cam Locking System®, ContainerGuardLock® and other continued improvements in locking technology in the markets in which we operate and have obtained a trademark for PRORACK TM , our innovative complete system of sturdy, readily movable surfaces.
−Removed: We believe that continued innovation differentiates WillScot Mobile Mini with our customers and represents a source of long-term competitive advantage.
+Added: On our Storage fleet, we patented our proprietary Tri‑Cam Locking System®, ContainerGuardLock® and other continued improvements in locking technology, shelving systems (for which we obtained a trademark for PRORACK TM ), container ramps, solar racking systems, and container canopy structures.
+Added: We believe that continued innovation differentiates WillScot with our customers and represents a source of long-term competitive advantage.
Available Information
−Removed: Our website address is www.willscotmobilemini.com.
+Added: Our website address is www.willscot.com.
We make available, free of charge through our website, our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 (the “Exchange Act”) as soon as reasonably practicable after such documents are electronically filed with, or furnished to, the United States Securities and Exchange Commission (the “SEC”).
−Removed: The SEC maintains an internet website at www.sec.gov that contains reports, proxy and information statements and other information regarding WillScot Mobile Mini.
−Removed: Our website also includes our Corporate Governance Policies, Code of Business Conduct and Ethics and charters of the Audit Committee, Compensation Committee, and Nominating and Corporate Governance Committee of our Board of Directors.
+Added: The SEC maintains an internet website at www.sec.gov that contains reports, proxy and information statements and other information regarding WillScot.
+Added: Our website also includes various Corporate Governance Policies, Code of Business Conduct and Ethics and charters of the Audit Committee, Compensation Committee, and Nominating and Corporate Governance Committee of our Board of Directors, among other policies.
Regulatory and Environmental Compliance
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However, from time to time we may be subject to additional costs and penalties as a result of non-compliance.
−Removed: The discovery of currently unknown matters or conditions, new laws and regulations,
−Removed: or different enforcement or interpretation of existing laws and regulations could materially harm our business or operations in the future.
+Added: The discovery of currently unknown matters or conditions, new laws and regulations, or different enforcement or interpretation of existing laws and regulations could materially harm our business or operations in the future.
We are subject to laws and regulations that govern and impose liability for activities that may have adverse environmental effects, including discharges into air and water and handling and disposal of hazardous substances and waste.
4 unchanged sentences
Violations of these laws and regulations may result in criminal sanctions and significant monetary penalties.
−Removed: Certain of our units are subject to regulation in certain states under motor vehicle and similar registrations and certificate of title statutes.
−Removed: Management believes that the Company has complied, in all material respects, with all motor vehicle registration and similar certificate of title statutes in states where such statutes clearly apply to modular space units.
+Added: Certain of our units and equipment are subject to regulation in certain states under motor vehicle and similar registrations and certificate of title statutes.
+Added: We believe that the Company has complied, in all material respects, with all motor vehicle registration and similar certificate of title statutes in states where such statutes clearly apply to modular space units.
We have not taken actions under such statutes in states where we have determined that such statutes do not apply to modular space units.
1 unchanged sentence
If additional registration and related requirements are deemed to be necessary in such states or if the laws in such states or other states were to change to require us to comply with such requirements, we could be subject to additional costs, fees, and taxes as well as administrative burdens to comply with such statutes and requirements.
−Removed: Management does not believe that the effect of such compliance will be material to our business or financial condition.
+Added: We do not believe that the effect of such compliance will be material to our business or financial condition.
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.