8 unchanged sentences
It is our mission to serve the world flavor.
−Removed: We offer our guests fresh, cooked-to-order wings, tenders, and chicken sandwiches with bold, layered flavors that touch all of the senses, and we complement our wings, tenders, and chicken sandwiches with fresh-cut, seasoned fries and fresh, hand-cut carrots and celery.
+Added: We offer our guests fresh, cooked-to-order wings, tenders, and chicken sandwiches with bold, layered flavors that touch all of the senses, and we complement our wings, tenders, and chicken sandwiches with seasoned fries and fresh, hand-cut carrots and celery.
We round out the flavor experience with ranch and bleu cheese dips that are made in-house daily.
21 unchanged sentences
Upon the opening of a new restaurant, its sales volume generally builds year after year.
−Removed: Our domestic average unit volume (“AUV”) has grown consistently, approximating $2.1 million during fiscal year 2024.
+Added: Our domestic average unit volume (“AUV”) was approximately $2.0 million during fiscal year 2025.
Our domestic operating model provides for a low average initial investment of approximately $580,000, excluding real estate purchase or lease costs and pre-opening expenses.
9 unchanged sentences
Our domestic market expansion strategy focuses on maximizing our brand market share and visibility in key priority markets.
−Removed: We have a robust development pipeline with approximately 90% of our domestic commitments as of December 28, 2024 from existing franchisees, supporting the strength of our restaurant business model and our positive franchisor-franchisee relationships.
+Added: We have a robust development pipeline with 100% of our domestic commitments as of December 27, 2025 from existing franchisees, supporting the strength of our restaurant business model and our positive franchisor-franchisee relationships.
We also believe that there is a significant opportunity to grow our business internationally.
15 unchanged sentences
We have a broad and diversified domestic franchisee base.
−Removed: Since 2014, the number of franchisees who own ten or more restaurants has more than doubled.
+Added: Since 2014, the number of franchisees who own 10 or more restaurants has more than doubled.
This increase is consistent with our strategy to grow with our existing franchisees.
−Removed: As of December 28, 2024, our domestic franchise base of 196 franchisees had an average restaurant ownership of approximately eleven restaurants per franchisee and an average tenure of ten years.
+Added: As of December 27, 2025, our domestic franchise base of 186 franchisees had an average restaurant ownership of approximately 14 restaurants per franchisee and an average tenure of 16 years.
Franchise Agreements
7 unchanged sentences
Each restaurant also contributes 5.5% of gross sales net of discounts to the Ad Fund to fund national marketing and advertising campaigns.
−Removed: The national advertising fund contribution rate increased to 5.3% from 5%, effective the first day of the fiscal second quarter 2024.
−Removed: These funds are managed by the Ad Fund and are primarily used to create advertising content and purchase digital and television advertising on a national level, as well as to support digital and technology-related costs.
−Removed: Beginning the fiscal first quarter of 2025, the advertising fund contribution rate will increase to 5.5% to support digital and technology-related costs.
+Added: The national advertising fund contribution rate increased to 5.5% from 5.3% effective the first day of fiscal year 2025, following a prior increase from 5.0% to 5.3% effective the first day of the fiscal second quarter of 2024, to support our digital and marketing technology tools and capabilities.
+Added: These funds are managed by the Ad Fund and are primarily used to create advertising content and purchase digital and television advertising on a national level, as well as to support digital and technology-enabled marketing strategies.
International Franchise Agreements
2 unchanged sentences
The master franchisee is generally required to pay an initial, upfront development fee for the territory as well as a franchise fee for each restaurant opened.
−Removed: Under our current standard master franchise agreement, each master franchisee is also required to pay a continuing royalty fee as a percentage of sales, which varies among international markets, but is currently set at 6%.
+Added: Under our current standard master franchise agreement, each master franchisee is also required to pay a continuing royalty fee as a percentage of sales, which varies among international markets.
Suppliers and Distribution
19 unchanged sentences
Information / Technology Systems
−Removed: We have core information systems in place that, together with focused investments we are making in technology (including our proprietary digital platform), we believe are designed to scale and support our future growth plans.
+Added: We have core information systems in place that, together with focused investments we have made and continue to make in technology (including our proprietary digital platform), we believe are designed to scale and support our future growth plans.
We specify a POS system and restaurant management system in all domestic restaurants that help facilitate the operation of the restaurants by recording sales, purchasing and inventory of goods, managing of labor and assessing restaurant performance.
1 unchanged sentence
We have a proprietary online ordering platform and mobile ordering applications that integrate with third party delivery providers and our POS system, which makes it easy for our guests to order-ahead, and which we believe leads to higher check averages.
+Added: During the year, we implemented Wingstop Smart Kitchen, our proprietary kitchen operating platform, in all domestic restaurants.
+Added: This platform is designed to improve kitchen efficiency, including meaningful reductions in ticket times, while enhancing product quality and supporting the team member and guest experience.
We require our franchisees’ electronic information systems, including POS systems, to comply with and be maintained in accordance with established network security standards, including applicable Payment Card Industry and data privacy standards.
10 unchanged sentences
and acquire talent and facilitate internal talent mobility to create a high-performing and diverse workforce.
−Removed: Diversity, Equity, and Inclusion
−Removed: We are committed to fostering an environment of diversity, equity, and inclusion, including among our board of directors, and having diverse representation across all levels of our workforce.
−Removed: Examples of some of our recent efforts and metrics include:
−Removed: • diversity and inclusion education training was offered to team members throughout the year;
−Removed: • 65% of our franchisees and 50% of our board of directors identify as diverse;
−Removed: • 90% of our team members identify as diverse;
−Removed: • we are a member of the Women’s Foodservice Forum and the Multicultural Foodservice & Hospitality Alliance Group.
−Removed: We are also committed to providing competitive pay to compensate and reward our team members.
+Added: We are committed to providing competitive pay to compensate and reward our team members.
All corporate management and staff and restaurant management positions for company-owned restaurants, including hourly assistant managers and shift leaders, are eligible for performance-based cash incentives.
4 unchanged sentences
We invest in people and infrastructure to build the organization for the next level.
−Removed: In addition to seeking to acquire new talent in the marketplace that share our values and goals, we recognize and support the growth and development of our team members
−Removed: and offer opportunities to participate in regular talent and development planning reviews to assist us with growing our internal restaurant teams.
+Added: In addition to seeking to acquire new talent in the marketplace that share our values and goals, we recognize and support the growth and development of our team members and offer opportunities to participate in regular talent and development planning reviews to assist us with growing our internal restaurant teams.
Government Regulation
2 unchanged sentences
Fair Labor Standards Act, the U.S.
−Removed: Immigration Reform and Control Act of 1986, the Occupational Safety and Health Act, and various other federal and state laws governing matters such as minimum wage requirements, overtime, fringe benefits, workplace safety and other working conditions and citizenship requirements.
+Added: Immigration Reform and Control Act of 1986, the
+Added: Occupational Safety and Health Act, and various other federal and state laws governing matters such as minimum wage requirements, overtime, fringe benefits, workplace safety and other working conditions and citizenship requirements.
A significant number of our and our franchisees’ food service personnel are paid at rates related to the applicable minimum wage, and past increases in the minimum wage have increased our and our franchisees’ labor costs, as would future increases.
17 unchanged sentences
We are not aware of any federal, state or local environmental laws or regulations that we would expect to materially affect our earnings or competitive position or result in material capital expenditures.
−Removed: However, increased focus on environmental matters by legislative, governmental or other authorities may lead to new regulatory initiatives, particularly in the area of climate
+Added: However, increased focus on environmental matters by legislative, governmental or other authorities may lead to new regulatory initiatives, particularly in the area of climate change.
We cannot predict the effect of possible future environmental legislation or regulations (including those related to climate change).
12 unchanged sentences
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.