Item 1. Business
Item
1. Business
Overview
We are a revenue stage medical
technology company focused on the development and commercialization of a suite of innovative diagnostic and treatment modalities for
patients with dentofacial abnormalities and/or patients with mild to moderate obstructive sleep apnea (OSA) and snoring in adults. We
believe our proprietary oral appliances and associated protocols represent a significant improvement in the treatment of mild to moderate
OSA versus other treatments such as continuous positive airway pressure (or CPAP) or palliative oral appliance therapies. We call our
OSA treatment protocol The Vivos Method .
The
Vivos Method is an advanced therapeutic protocol, which often combines the use of customized oral appliance specifications and
proprietary clinical protocols developed by our company and prescribed by specially trained dentists in cooperation with their medical
colleagues. The Vivos Method features our proprietary clinical protocols combined with the following oral appliances:
●
Mandibular
Repositioning Nighttime Appliance (or mRNA appliance ® ) has 510(k) clearance from the FDA as a Class II
medical device for the treatment of snoring and mild to moderate OSA in adults.
●
Modified
Mandibular Repositioning Nighttime Appliance (or mmRNA appliance), for which we were granted FDA Class II market clearance
in August 2021 for treating mild to moderate OSA, jaw reposition and snoring in adults.
●
Daytime
Nighttime Appliance (or DNA appliance ® ) is an FDA-registered product and is currently used by Vivos-trained
clinicians accordingly. We instruct all dentists prescribing the DNA appliance about the device’s approved indications of use
and of the fact that the DNA appliance is a Class I FDA registered oral appliance for expansion.
●
Vivos
Guides are pre-formed, flexible, BPA-free, base polymer intraoral guide and rescue appliances. The Guides are an FDA-registered
product for orthodontic tooth positioning.
We
believe The Vivos Method appliance technology and associated protocols represents the first non-surgical, non-invasive and
cost-effective treatment for people with dentofacial abnormalities and/or patients diagnosed with mild to moderate obstructive sleep
apnea (OSA) and snoring in adults. Combining technologies and protocols that alter the size, shape and position of the tissues of a
patient’s upper airway, The Vivos Method opens oral and airway space and may significantly reduce symptoms and conditions
associated with mild to moderate OSA.
Published
studies have shown that using our customized appliances and clinical protocols led to significantly lower Apnea Hypopnea Index scores
and improved other conditions associated with OSA, and The Vivos Method is estimated to be effective (within the scope of the U.S. Food
and Drug Administration (or FDA) cleared uses) in approximately 80% of cases of OSA where patients are compliant with clinical protocols.
Our patented oral appliances have been utilized in approximately 25,000 patients treated worldwide by more than 1,450 trained dentists.
The
House of Delegates of the American Dental Association in 2017 adopted a policy statement describing the important role dentists can play
in helping identify patients at greater risk of sleep related breathing disorders. By focusing our business model around dentists, we
fulfil this role by training dentists and providing the support to use The Vivos Method with their patients that suffer from dentofacial
abnormalities and/or mild to moderate OSA and snoring. Our program to train dentists and offer them other value-added services
is called the Vivos Integrated Practice (VIP) program. The VIP program provides dentists with a strong economic incentive
to provide this treatment and prescribe The Vivos Method, together with practice support services.
Sleep
apnea is a serious and chronic disease that negatively impacts a patient’s sleep, health, and quality of life. According to a 2019
article published in Chest Physician, it is estimated that OSA afflicts 54 million adults in the U.S. alone, and according to
a 2016 report by Frost & Sullivan, OSA has an annual societal cost of over $149.6 billion. According to the study “ Global
Prevalence of Obstructive Sleep Apnea (OSA) ” conducted by an international panel of leading researchers, nearly 1 billion people
worldwide have sleep apnea, and as many as 80% remain undiagnosed. Research has shown that when left untreated, OSA can increase the
risk of comorbidities, such as high blood pressure, heart failure, stroke, diabetes, dementia, chronic pain and other debilitating, life-threatening
diseases.
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In February 2021, we launched
our screening and home sleep test (“HST”) program (which we call our VivoScore Program ) featuring SleepImage ®
technology, a 510(k) cleared ring-based recorder and diagnostic platform for home sleep apnea testing. We market and distribute
our SleepImage HST in the U.S. and Canada pursuant to a licensing agreement with MyCardio LLC. We believe our SleepImage HST offers significant
commercial advantages over existing home sleep apnea products and technologies in the market and may enable healthcare providers to more
efficiently screen, diagnose and initiate treatment for OSA in their patients, which could result in more patients being treated through
The Vivos Method. Initially, we anticipated increased revenue from our HST based on an expected increase in total patients tested for
OSA and a corresponding increase in patient enrolment in Vivos Method treatment. Throughout 2021, we successfully conducted 15 training
sessions conducted by our personnel on the VivoScore Program and screening and home sleep testing using the SleepImage ®
HST, which were attended by approximately 800 dentists and their staff.
In
January 2022, we announced significant increases across several key metrics for our SleepImage HST, including in particular, for the
three-months ended December 31, 2021, versus the three-months ended December 31, 2020: (i) an 18 times increase in the total number of
HSTs given across our VIP network, (ii) a 5.7 times increase in the number of VIPs administering HSTs via the VivoScore Program
and (iii) a 3 times increase in the average number of HSTs being administered per VIP. We believe this performance gain in home sleep
testing allowed us to renegotiate our commercial agreement with MyCardio LLC to lower costs and convert the entire diagnostic
program from a loss leader aimed primarily at stimulating new case starts with sleep apnea treatment using The Vivos Method to a potential
recurring revenue center. Under the revised agreement, we will lease out the SleepImage ring recorders to VIPs at a fixed price
that includes a full month’s worth of diagnostic sleep test reports. This potential new revenue center is as yet unproven, but
we believe we will see positive results during 2022.
Our
Mission
Our
mission is to rid the world of OSA . We believe we are well-positioned with what we consider to be a disruptive technology in The
Vivos Method aimed at treating dentofacial abnormalities and/or mild to moderate OSA and snoring, with a clear first-mover
strategy in penetrating the dental market as a means of treating dental conditions and OSA, compelling economics at each level
of the delivery chain, and a talented team of experienced professionals who are passionate about what we do and driven to deliver results.
Our
Market Opportunity
According to an August 2019 article published in the Lancet, a n
estimated 936 million adults globally aged 30-69 years (men and women) have mild to severe obstructive sleep apnea, which includes 425
million adults aged 30-69 years who have moderate to severe obstructive sleep apnea. The number of affected individuals with OSA was highest
in China, followed by the U.S., Brazil, and India. The article indicated that 1 billion people (inclusive of children) are affected with
OSA, with prevalence exceeding 50% in some countries. We therefore believe that effective diagnostic and treatment strategies are needed
to minimize the negative health impacts of OSA and to maximize cost-effectiveness.
Estimates
from publicly available information vary as to the extent of obstructive sleep apnea in the United States, but we believe the market
is significant. According to a 2010 publicly available analysis from researchers at the Harvard Medical School Division of Sleep Medicine,
mild obstructive sleep apnea is defined by an apnea-hypopnea index (or AHI) of between 5 and 15 and has a prevalence of 8-11% of the
adult population in the United States. A 2004 study published in the Journal of the American Medical Association stated the prevalence
of mild obstructive sleep apnea is one in five adults. Based on our analysis of the available public information, we estimate that approximately
15% of the adult population in the United States and Canada suffers from OSA. Based on the estimated total adult population
of 284 million in the United States and Canada, we believe the total addressable United States and Canadian market is approximately 43
million adults. Our estimates set forth below relating to the intended uses of The Vivos Method are also based in part upon data found
in the study Oral Appliance Treatment for Obstructive Sleep Apnea: An Update, published publicly by the National Institutes of
Health in 2014. Targeted treatment projections identified by this method of sleep titration were found to result in effective treatment
in 87% of patients predicted to be successfully treated of OSA in an initial study. To be conservative and based on available data and
our internal market analysis, we estimate that over 80% of individuals diagnosed with OSA in the North American addressable market may
be candidates for The Vivos Method, leaving us with a total addressable consumer market of over 43.2 million adults.
We
currently charge clinicians an average sales price of approximately $1,600 per adult case for The Vivos Method. There are approximately
200,000 general dentists and dental specialists in the United States and another 30,000 in Canada who could potentially offer the Vivos
Method to their patients. Based on the addressable U.S. and Canadian consumer market described above and average sales price, we believe
the addressable consumer market for adults in the United States and Canada is approximately $69 billion.
According to a March 2021 Sleep
Apnea Devices Market Size & Share Report, “Sleep Apnea Devices Market Size, Share & Trends Analysis Report By Product
Type (Diagnostic Devices, Therapeutic Devices, Sleep Apnea Masks), By Region (North America, Europe, APAC, Latin America, MEA), And Segment
Forecasts, 2021 – 2028” , the global sleep apnea devices market size was valued at $3.7 billion in 2020 and is
expected to expand at a compound annual growth rate (CAGR) of 6.2% from 2021 to 2028. According to an American Sleep Association study
published in 2020, an estimated 50 million to 70 million people in the U.S. are suffering from some form of sleep disorders. Moreover,
according to Canadian Respiratory Journal in 2014, around 5.4 million adults in Canada were diagnosed with sleep apnea or were at higher
risk of developing OSA. According to a study conducted by ResMed in 2018, around 175 million people in Europe were suffering from sleep
apnea.”
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Our
Treatment Alternative for OSA – The Vivos Method
The Vivos Method is a non-invasive,
non-surgical, non-pharmaceutical, multi-disciplinary treatment modality for the treatment of dentofacial abnormalities and/or mild to
moderate OSA and snoring. Proprietary and virtually painless, The Vivos Method may enhance and increase the upper airway and offers patients
what we believe to be an effective treatment alternative based on clinical retrospective data showing that some patients diagnosed with
mild to moderate OSA and snoring symptoms. are improving. Based on feedback from independent VIP and their patient we have received, we
believe initial therapeutic benefits from using the protocols and devices are often achieved relatively quickly (in days or weeks) and
final clinical results are typically achieved in 12 to 24 months), all at a relatively low cost to consumers ranging between $7,000 and
$10,000 for adults and $3,500 to $6,000 for children (costs vary by provider) when compared to other options such as surgery.
We believe that The Vivos Method
alters the size, shape and position of the tissues that surround and comprise the functional space known as the upper airway. This belief
is based on retrospective raw data with validated before and after sleep studies and Cone Beam Computerized Tomography (CBCT) scans from
treating clinicians and patient testimony. As The Vivos Method treatment process progresses, the airway expands, with many patients reporting
a significant reduction of their mild to moderate OSA and snoring symptoms. Our primary products used in The Vivos Method is our
mRNA appliance ® , and our mmRNA appliance ® which are specifically designed, custom oral appliance that
are worn primarily in the evening hours and overnight and are available for adults. The treatment time may range from 12 to 24 months.
Our appliances may require periodic adjustments some of which can be performed by the patient and others that are typically rendered
at the dental office where treatment was initiated. Through the course of treatment with The Vivos Method, patients have reported a variety
of outcomes, including:
●
Reduction
of snoring;
●
Reduction
in AHI level and/or other indicators of mild to moderate OSA;
●
Relief
of mild to moderate OSA symptoms;
●
Restoration
and improvement of normal (nasal) breathing;
●
Improvement
in overall sleep quality;
●
Reduction
in the need for other lifetime treatment options such as CPAP;
●
Restoration
and maintenance of proper facial symmetry and alignment;
●
Dentofacial
and orthodontic improvement and/or correction;
●
Resolution
of TMJ pain, clicking, and locking; and
●
Facial
aesthetic improvement, including a broader smile and reduced ‘gummy smile’.
Our
Growth Strategy
Our
goal is to be the global leader in providing a clinically effective non-surgical, non-invasive, non-pharmaceutical, and low-cost alternative
for patients with dentofacial abnormalities and/or mild to moderate OSA and snoring in adults. We believe the following
strategies will play a critical role in achieve this goal and our future growth:
●
Expand
our North American (U.S. and Canada) sales and marketing organization to drive adoption of The Vivos Method. We intend
to continue the growth our sales and marketing organization and related strategic programs in order to target and expand our network
of Vivos Integrated Practices.
●
Drive
medical and dental community awareness of The Vivos Method. We intend to continue to promote awareness of the value proposition
of The Vivos Method through training and educating dentists, physicians, and other healthcare providers, including at our Vivos Institute
in Denver, Colorado.
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●
Continue
to establish indirect marketing channels . We have entered, and plan to expand, strategic alliances within the medical and
dental communities to increase awareness of our products. For example, in August 2021, we announced a new cooperative relationship
with Empower Sleep, a San Bernardino, California-based company empowering patients with affordable, accessible and personalized telemedicine
sleep care, to provide critical diagnostic and medical consultation services to people across North America who suffer from OSA.
We plan to leverage Empower Sleep’s core technologies to provide a user-friendly platform with personalized insights for our
products for patients who are being screened for OSA by North American dentists and other healthcare providers.
●
Build
consumer awareness of The Vivos Method. We also plan to continue building consumer awareness through our direct-to-patient
marketing initiatives which we anticipate will include celebrity endorsements, paid search, radio, television, social media, influencers,
company sponsored events, corporate wellness programs, and online video.
●
Invest
in research and development to drive innovation and expand indications. We are committed to ongoing research and development,
and we intend to invest in our business to further improve our products and validate our value proposition.
●
Pursue
strategically adjacent markets and international opportunities. We believe there is a significant opportunity for our products
outside the United States. We have begun an initial assessment of the development and commercialization of The Vivos Method for markets
outside of North America, and we plan to conduct further strategic evaluation of such markets as we expand our market penetration
throughout the United States and Canada.
Our
Revenue Model
Our
revenue is currently derived from the following primary sources:
●
VIP office training and enrollment fees . These fees are comprised of one-time, up-front fees, as well as optional renewal fees after 12 months.
●
Recurring Vivos appliance sales . Once we train the VIP on how dentists can help treat OSA, the goal is to have them initiate “new case starts” with patients, which leads to sales of our appliances and guides.
●
Recurring VIP subscription fees. These are recurring fees that a portion of our VIPs pay us to receive additional value-added services and training.
●
SleepImage HST revenue . As described above, we recently
modified our agreement with MyCardio LLC relating to our SleepImage HST for sleep apnea, which creates the potential
for revenue from our leasing of SleepImage HST ring recorders to our VIPs as part of the VivoScore Program.
●
The Vivos Institute. Opened in August 2021, our 15,000
square foot Vivos Institute provides advanced post-graduate education and certification to dentists, dental teams, and other healthcare
professionals in a live and hands-on setting in the emerging science of what we call Vivos Care (Complete Airway Repositioning
and Expansion) and product-specific training for the use of our products and services. Revenue from such courses is
not material at the present time, but our expectation is that increased training awareness of OSA and the promotion of our products
and services will be enhanced by the Vivos Institute.
●
The Airway Intelligence Service (AIS). This service provides a complete resource for VIPs to help simplify the diagnostic and appliance design matrix and expedite the treatment planning process. AIS is provided as part of the price of each appliance and is not a separate revenue stream.
●
Billing Intelligence Services (BIS). This complete third-party billing solution includes a comprehensive integrated revenue cycle management software system that allows dentists to focus on running their practice and delivering the best care for their patients. This medical billing service generates recurring subscription fees from participating VIPs and independent dentists in the United States.
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●
AireO 2 Patient Management Software. This management software enables healthcare professionals to diagnose, treat and monitor patients with OSA and its related conditions more effectively. Developed in collaboration with Lyon Dental, AireO 2 contains features that enhance a VIP’s billing services and practice management systems. AireO 2 is a complement to our BIS software system. In April 2021, we entered into an asset purchase agreement with Lyon Management and Consulting, LLC and its affiliates to acquire certain medical billing and practice management software, licenses and contracts, including the software underlying AireO2. The asset acquisition allows us to expand and enhance our current medical billing practice through our BIS division. The terms of the purchase include $0.2 million of cash and the issuance of a warrant to purchase 25,000 shares of our common stock at a price of $8.90 per share for three years. The vesting of the warrant is as follows: 5,000 shares vested immediately upon issuance of the warrant, 10,000 shares vest and become exercisable on April 14, 2022 and 10,000 shares vest and become exercisable on April 14, 2023.
●
Medical Integration Division (MID). In late 2020, we
launched our MID to assist VIP practices to establish clinical collaboration ties to local primary care physicians, sleep
specialists, ear, nose a throat doctors (ENTs), cardiologists, pediatricians, pulmonologists and other healthcare providers who
routinely see or treat patients with sleep and breathing disorders. The primary objective of our MID is to promote The Vivos Method
to medical providers and thus facilitate the potential for more mild to moderate OSA patients gaining access to The Vivos Method
while offering continuum of care. The MID seeks to fulfill that objective by meeting with VIP dentists and medical providers in
their local areas to establish physician practices using the trademarked name “Pneusomnia Sleep Reimagined Center” (which
we refer to as Pneusomnia Centers that are part of the Vivos MID). These independent medical practices will be managed by our
company under a management and development agreement which pays us six (6%) percent of all net revenue from sleep-related services.
We also collect a development fee for each clinic prior to opening establishing all operational protocols. We have built into our
core MID business model a great degree of flexibility, such that elements of each Pneusomnia Center as described above may change
and be adapted to local state laws and regulations, and entity formation laws as any such alterations do not violate any state or
federal statutes or regulations. We believe our early market response from MID activities has been promising, and in March 2021 we
announced the opening of the first Pneusomnia Center in Del Mar, California, and in May 2021, the second in Modesto, California,
with plans to open additional Pneusomnia Centers in several other cities in the U.S. However, it remains too early to predict the
eventual impact on our overall revenue. If successful, the MID is expected to enhance the overall practice level economics for
independent VIP offices and generate additional lines of recurring revenue for us.
●
MyoCorrect (Orofacial Myofunctional Therapy) Program. In March 2021, we introduced orofacial myofunctional therapy (or OMT) as a service that is part of The Vivos Method, under the name MyoCorrect. Through MyoCorrect, dentists enrolled in the VIP program will have access to trained therapists who provide OMT via telemedicine technology. This OMT therapy can be a component of obstructive sleep apnea treatment in conjunction with The Vivos Method which includes our Class II oral appliances and protocols. OMT, which is given by a certified OMT therapist, involves exercises and other techniques aimed at strengthening the tongue and orofacial muscles by teaching individuals how to engage the muscles to the appropriate position.
Our
Competitive Strengths
We
believe that The Vivos Method has numerous advantages that, taken together, set us apart from the competition and position us for success
in the marketplace:
●
Significant
barriers to entry: We believe that third parties seeking to compete directly with us have significant barriers to entry for
the following reasons: competitors must offer a treatment modality with similar features, capabilities, research support, FDA regulatory
clearances, and successful clinical outcomes in the market; then establish a comprehensive educational training program featuring
other clinical professionals with actual experience and success using that particular treatment modality to properly educate dentists
on all clinical aspects of use with patients; then develop and promulgate the systems and best practices required to successfully
integrate the treatment of dentofacial abnormalities and/or mild to moderate OSA and snoring using this novel treatment
modality in a dental practice; then establish and provide, by recruitment and otherwise, ongoing clinical mentoring and support to
independent dentists engaged in treating their patients for dentofacial abnormalities and/or mild to moderate OSA and
snoring and related conditions (clinical mentors are limited and may be hard to find); and finally, assisting the dentists with
case selection, case acceptance, patient financing, and medical insurance reimbursement. We believe we have strategically and effectively
addressed each and every one of the aforementioned barriers to entry, and thus have created a novel and compelling single-source
value proposition for dentists seeking to deliver OSA treatment to their patients.
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●
Vivos
Method insurance reimbursement: Most major commercial insurance (and also Medicare for the mmRNA appliance, which we achieved
during 2021), reimburse for our adult treatment in the United States. The average level of commercial payer reimbursement is approximately
50% (with coverage ranging from 5% to 70%), although medical insurance is never a guarantee of payment, and patient deductibles and
policy restrictions will vary. Medicare reimbursement for the mmRNA appliance will vary by the Centers for Medicare and Medicaid
Services (CMS) jurisdiction in the U.S.
●
Body
of published research and strong patient outcomes: Together with our network of trained dentists, we have developed a body
of clinical and patient data over approximately ten years and an estimated 25,000 patients treated with our proprietary clinical
protocols that demonstrates the safety, effectiveness, therapy adherence (patient compliance), and benefits of The Vivos Method for
its registered and 510(k) cleared uses. The documented and reported benefits of treatment with The Vivos Method have been
consistent across reports from independent dentists and have been highlighted in approximately 55 published studies, case
reports, and articles, many of which have been peer reviewed. We believe this favorable data provides us with a significant
competitive advantage and will continue to support increased adoption.
●
First
mover advantage: Our business model is the first to focus on dentists screening patients for mild to moderate OSA, referring
patients to physicians for diagnosis, with the dentists then serving as the primary source of treatment using The Vivos Method for
such patients.
●
Differentiated
products: To our knowledge, we believe only The Vivos Method offers a truly differentiated, non-invasive treatment
option that actually works on a common root cause of OSA. We also believe that older oral appliances are typically less expensive,
but do not reshape the upper airway like our appliances, and therefore require nightly use over a lifetime, and have a number
of other disadvantages.
●
Intellectual
property portfolio and research and development capabilities We have a comprehensive patent portfolio to protect our intellectual
property and technology, five design patents that expire between 2023 through 2029 and two utility patents expiring
in 2029 and 2030. We own two Canadian patents and one European patent that has been validated in Belgium, Switzerland, Germany,
Denmark, Spain, France, United Kingdom, Hungary, Italy and the Netherlands, all of which expire in 2029. We also have three pending
utility patents. Our U.S. trademark portfolio consists of 10 registered marks and one pending trademark applications.
Extensive online and in-person training, multiple touch point support systems, specific fabrication materials, customized appliance
designs, and multi-disciplinary treatment protocols are all considered proprietary trade secrets and competitive advantages with
no known counterparts.
●
Extensive
Training and Support Systems: We believe our extensive online and in-person clinical and business systems training program
offered through The Vivos Institute is unmatched anywhere in dentistry and is a clear competitive strength that would be difficult
to replicate.
●
Targeted
approach to market development : We have established a systematic and scalable approach to actively and consistently engage
with our primary target audience of U.S. and Canadian dentists. In addition, our MID is actively targeting physicians and other relevant
healthcare providers in order to build awareness and collaborative patient options for independent VIP practices.
●
Marketplace
acceptance: Patient access to The Vivos Method at a VIP practice is becoming more readily available, and active VIP providers
can now be found in almost all major U.S. cities and in many cities in Canada.
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Sales
and Marketing
We
have established a methodical approach to market development which centers on active engagement directly with members of the medical
community, including general dentists and medical doctors who treat dentofacial abnormalities and/or mild to moderate OSA and
snoring, to educate them on The Vivos Method and its benefits. The goals of our sales and marketing efforts are (i) to secure new
VIP dentists and provide them with the tools to treat patients with our products and (ii) more broadly educate the medical community
regarding our products with a view towards expanding our number of VIPs as well as medical professionals who could refer patients to
our VIPs for treatment.
We
sell the VIP Program to dentists through a direct sales force that primarily targets general dentists in the United States and Canada.
Our sales effort is developed through social media initiatives, and our new website with over 150 videos, and the production of over
350 new content creation projects. Our VIP program was developed to train independent dentists to identify and treat dental
conditions that may be associated with mild to moderate sleep apnea. Our sales program to target medical doctors is our MID
program, which was developed to assist VIP practices to establish clinical collaboration ties to local primary care physicians, sleep
specialists, ENTs, pediatricians, pulmonologists and other healthcare professionals who routinely see or treat patients with sleep and
breathing disorders.
In
countries outside of North America we typically offer a modified training and support program at a lower cost. We currently have approximately
25 direct sales representatives in the United States and Canada. Our direct sales force engages in sales efforts and promotional activities
focused on referring physicians, as well as directly to the over 200,000 professionally active general dentists in the United States
and 20,000 general dentists in Canada.
Our
current VIP sales organization is comprised of three teams consisting of:
● one
Enrollment Specialist , who is the primary salesperson responsible for enrolling new
VIPs;
● two
Enrollment Support Staff members, who are responsible for organizing potential VIP
appointments for the Enrollment Specialist;
● three
Business Development Associates , who are responsible for cultivating new business
leads which are referred to the Enrollment Support Staff;
● one
Outreach and Engagement Associate , who is responsible for engaging with potential
VIPs in our sales process with surveys and offers of online courses with the purpose of leads
to be referred to the Enrollment Support Staff members; and
● one
Practice Advisory Onboarding Specialist , who is responsible for onboarding new VIPs
to our training programs.
Our
MID sales organization is comprised of a Senior Vice President that leads the MID sales efforts and one Senior Director of Business Development.
We plan on growing our MID sales organization by recruiting candidates that have extensive healthcare backgrounds, strong business development
experience setting up physician owned medical facilities/practices and significant healthcare regulatory knowledge.
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We
utilize indirect and direct marketing channels to inform and educate dentists, medical doctors and healthcare professionals about The
Vivos Method. Our indirect marketing channels include strategic partners, industry key opinion leaders, trade shows and our own clinical
advisor network. In 2021, we made strides by establishing the following strategic partnerships aimed and broadening awareness
of and selling efforts for The Vivos Method:
●
In October 2021, we announced a new collaboration with Candid Care
Co., a digital platform for oral healthcare, which that will seek to provide patients with a comprehensive, whole-mouth solution
to diagnose and treat OSA in adult patients and provide orthodontic treatment from the same provider network. At the core of this
collaboration, Vivos and Candid will market each company’s products and areas of expertise to deliver a comprehensive sleep
and oral health solution to patients in the United States and Canada. The focus of the collaboration will be Candid’s CandidPro
clear aligner for straightening teeth and the Vivos Method for treating OSA. The two companies will also share educational resources,
training, and key opinion leaders to bridge the gap between airway health and orthodontic therapy.
Our ongoing collaboration with Candid is still in the early and
formative stages, primarily due to a major strategy change by Candid where they completely shut down their direct-to-consumer initiatives
in order to focus entirely on their CandidPro model emphasizing active dentist participation and patient interaction. Now that Candid
has made that transition, we fully expect to see an increase in alignment and close collaboration between our two companies.
The emphasis will be on sharing provider lists, dentist prospects, DSO affiliations, and jointly developing future clinical products.
We currently have bi-weekly conference calls between respective company senior management and expect that to continue.
●
In August 2021, we announced a cooperative relationship with Empower Sleep, a San Bernardino, California-based company empowering patients with affordable, accessible and personalized telemedicine sleep care, to provide critical diagnostic and medical consultation services to people across North America who suffer from OSA. Together, Vivos and Empower Sleep plan to leverage each company’s core technologies to provide a user-friendly platform with personalized insights for patients who are being screened for OSA by North American dentists and other healthcare providers.
Empower Sleep spent most of 2021 organizing and obtaining medical licensure
throughout the U.S. Currently, Empower Sleep is fully licensed to practice medicine in approximately 40 states and expect to be in all
50 states by the end of the second quarter of 2022. Dr. Sahil Chopra is the primary sleep specialist and owner of Empower Sleep. He regularly
speaks at Vivos events and has largely organized his company in a manner that best serves our VIPs and their patients. While much progress
has been made to fully operationalize the Vivos/Empower Sleep dentist and patient interactions, we believe some work remains to smooth
out the inefficiencies and normal start-up risks. We believe our two companies work very well together and share a mutual purpose and
mission.
Our
direct marketing channels include outreach to prospective VIPs using digital advertising platforms including Facebook and Google ad placements.
The objective of our indirect and direct marketing efforts are to bring dentists, medical doctors and healthcare professionals to our
educational and training websites to learn about OSA and its treatment alternatives.
We
further believe our dentist and medical doctor marketing efforts have been effective in facilitating contact via our Vivos introduction
and online training webinars, despite significant headwinds throughout our core customer base, mostly driven by COVID-19 Delta and
Omicron variant resurgences in the middle and latter part of the year.
Potential
Economics for Trained VIP Clinicians
Dentists
that enroll in our VIP program have the potential for compelling economics. The actual incidence of dental patients with OSA will vary,
but our conservative estimate would suggest that the average dental practice sees 400-500 adult patients a year with a high risk of suffering
from obstructive sleep apnea. Using these demographic figures, the economic potential per dentist may be calculated, based on a retail
adult case fee of approximately $9,000, fully burdened VIP provider costs of approximately $3,000, and net profit of approximately $6,000,
to be over $3.3 million in annual gross revenue potential annually with over $2.4 million in potential net profit. We believe, based
on our experience, that dentists have seen accretive economic additions to their practices by utilizing The Vivos Method, and thus participation
in the VIP program can likely add to the dentist’s take-home income.
In
terms of continuing training, our sales and clinical advisory dentists conduct training primarily in a highly personalized, deep immersion
workshop format at our Vivos Institute. The key topics covered in training include case selection, clinical diagnosis, treatment planning,
appliance design, adjunctive therapies, information on our productions and services, guidance on pricing, case acceptance, instruction
on insurance reimbursement protocols and interacting with our proprietary software system and the many other features of our website.
We present our training material in a manner we believe to be superior to most other dental training and experience, including preparatory
online courses, didactic lectures, hands-on training, specialized small group breakout sessions, and post training technical support
from assigned mentors. As a result, we are able to complete the initial training workshops, both online and in person, typically
within just 15 days spread out over several weeks. Our success in training approximately 1,450 dentists confirms our belief that
training represents a minimal barrier to adoption for most dentists.
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Below
is an illustrative model depicting the total additional revenue a dentist might receive by treating patients with The Vivos Method. The
potential patients with dentofacial abnormalities and/or mild to moderate OSA is determined by using a calculation that results
in a conservative estimate that 30% of patients of a dental practice patient may suffer from OSA (according to a 2019 article published
in Chest Physician ). The revenue treatment fee is estimated at $9,000 per patient. This illustration helps to explain why a dentist
might want to become a trained VIP and use The Vivos Method.
Number of Active
Patients in Typical
Dental Practice
Potential
Patients with
OSA
Potential
Additional
Revenue for
Dentist
1,250
375
$ 3,375,000
1,500
450
4,050,000
1,750
525
4,725,000
2,000
600
5,400,000
2,250
675
6,075,000
To
facilitate the adoption of The Vivos Method, we market the VIP Program, and as part of that offering, we often partner with equipment
manufacturers to bundle training and equipment into a turn-key program financed by third party lenders for those dental practices who
need to purchase additional equipment. The VIP Program fees are also often financed by third party lenders separate from any equipment
purchases. Loan terms and payments will vary depending on the doctor’s credit, the interest rate, the amount financed, and the
term of the loan. Generally, payments on such financing range from about $600 to $2,500 per month.
Insurance
Reimbursement
Our
mRNA appliance ® and mmRNA appliance ® are custom fabricated appliances to treat mild to moderate
OSA and snoring in adults. The mRNA and mmRNA can be billed in and out of network to most commercial payers under the E0486 CPT
code. The E0486 is reimbursable by many major commercial medical payers following a medical diagnosis of OSA. Level of reimbursement
is approximately 50% (ranging from 5% to 70%), although medical insurance is never a guarantee of payment, and patient deductibles and
policy limitations may vary. A verification of benefits is required for all medical policies to check for validity of CPT code E0486
and oral appliance therapy (OAT). Pre-authorization may be required for reimbursement. Pre-Authorization requirements may vary based
on the payer policies and patient’s insurance coverage. Although many patients pay for treatment out of pocket on a fee for service
basis, the availability of health insurance coverage is an important consideration for many patients who desire treatment in The Vivos
Method. All medical policies have different reimbursement policies which may affect availability of reimbursement.
VIPs
typically remain out of network with commercial health insurance payers, but this depends on the individual practice and the commercial
payer guidelines in each state. As out of network providers, dentists can set their own fees and balance bill the patient for the cost
of care not covered by the patient’s health insurance. The American Medical Association will provide fee ranges for all billable
CPT codes. A dentist must set their own fees for the CPT codes billed in their office that are within their scope of practice.
Our
mRNA appliance ® and our DNA appliance are not covered by Medicare or Medicaid as they do not meet the approved design
criteria by CMS. We made modifications to the mRNA appliance ® to meet CMS criteria for the billing code E0486 to
Medicare. These slight modifications of the mRNA appliance ® led to the creation of a new FDA cleared device,
the mmRNA appliance ® ( Modified Mandibular Repositioning Nighttime Appliance ). In February 2021, we submitted a
510(k) for Class II clearance to the FDA for the mmRNA appliance with indications to treat mild to moderate OSA and snoring in
adults, which was approved by FDA in August 2021. In December 2021, we received acceptance from a Centers for Medicare &
Medicaid Services Pricing, Data Analysis and Coding (“PDAC”) contractor for our mmRNA applicable for treating mild to
moderate OSA and snoring in adults. This acceptance places the mmRNA device on the PDAC list of oral appliances covered by and
billable to Medicare, making the benefits of the mmRNA device available to millions of Medicare beneficiaries. Notwithstanding this
important achievement, in general we have not found the lack of inclusion on the current CMS Medicare list of approved sleep
appliances to hinder market distribution or acceptance due to the fact that most dentists who work with The Vivos Method are out of
network with commercial payers and do not typically file for reimbursement under Medicare.
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We
have seen an increase in the ability for reimbursement for our other FDA registered oral appliances such as the DNA appliance and the
Vivos Guides. These oral appliances are being pre-authorized and billed under an undefined CPT code only when medical necessity is present
and documented properly. Pre-authorization with medical director review is required with a “letter of medical necessity”
(LMN) to gain possible medical reimbursement. A dentist billing an undefined CPT code for a Class I or Class II oral appliance must proceed
with caution. Billing an undefined CPT code for OAT must be supported with documented medical necessity and is reviewed by the medical
director at the payor before being submitted for possible reimbursement. Typically, the dentist writes an LMN to explain the medical
necessity and the patient’s request for oral appliance therapy and submits the LMN for review to the medical directors at the payor.
The plan medical directors will then review the LMN, including any dentofacial abnormalities, CT images, comorbidities, and any medical
conditions the patient has be diagnosed with by a medical doctor. This documentation is how the dentist establishes medical necessity.
Once pre-authorization is gained, then OAT can be billed for a possible reimbursement from the medical payor. A dentist typically can
gain reimbursement for OAT by the medical insurance if the undefined code is valid and billable under their policy and there is
medical necessity present, supported, and documented.
Published
Research
There
are several studies in the medical literature on upper airway remodeling in pathologic conditions such as asthma, chronic obstructive
pulmonary disease and similar conditions. In contrast, there is a dearth of studies that have documented pneumatization and physiologic
upper airway remodeling. Advances in 3D digital technology, as well as an increased understanding of the human genome and epigenetics,
has allowed us to make further advances in the understanding of dentofacial phenomena. For example, while it was believed that sutures
undergo closure in early adulthood, according to published research, it is now thought that populations of stem cells may persist to
permit continued growth and development. Using this premise, the midfacial bone volume can be increased surgically or non-surgically.
Since the roof of the mouth is the floor of the nose, the volume of the nasal airway can also be increased surgically or non-surgically.
Therefore, using our patented, non-surgical protocols we targeted oral conditions and upper airways to address dentofacial
abnormalities and/or mild to moderate OSA and snoring. Using various assessment techniques, we found surface area, volumetric and
functional changes of the upper airway.
Since
2009, our technology has been the subject of approximately 55 peer-reviewed articles in the medical, dental and orthodontic literature.
Of the 55 articles, 27 of these are journal papers, with Dr. G. Dave Singh, our founder and former Chief Medical Officer, as first author
on 22 of these papers. Of the 27 journal papers, 17 of these articles describe the studies that examine the impact of our technology
and protocols on the AHI scores of patients with varying degrees of OSA as described in “Overview” above. In addition, over
25 conference papers have been published as abstracts, with Dr. Singh as first author on 20 of these conference papers. Additionally,
there were 19 independent dentists and five different sleep physicians are co-authors on these publications as well. The results
published in these case reports and articles, together with patient-reported outcomes, have illustrated that The Vivos Method
therapy can provide a significant change in the severity of patients’ with dentofacial abnormalities and/or mild
to moderate OSA and snoring (as measured by industry standard indices such as the AHI, among others), improvement in oral conditions,
sleep-related quality of life, reduction in snoring, high patient compliance rates and a strong safety profile.
Intellectual
Property
To
establish and protect our proprietary rights, we rely on a combination of patents, trademarks, copyrights and trade secrets, including
know-how, license agreements, confidentiality procedures, non-disclosure agreements with third parties, employee disclosure and invention
assignment agreements, and other contractual rights. Our intellectual property is important in achieving and maintaining our position
in the market. We currently own five design patents that expire between 2023 through 2029 and two utility patents expiring in 2029 and
2030. We also own two Canadian patents and a European patent that has been validated in Belgium, Switzerland, Germany, Denmark, Spain,
France, United Kingdom, Hungary, Italy and the Netherlands, all of which expire in 2029. Our U.S. trademark portfolio consists of ten
registered marks and one pending trademark application. Extensive online and in-person training, multiple touch point support systems,
specific fabrication materials, customized appliance designs, and multi-disciplinary treatment protocols are all considered proprietary
trade secrets and competitive advantages with no known counterparts.
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FDA
Regulatory Status
The Vivos Method offers treatment
protocol that uses nonsurgical, noninvasive, and cost-effective oral appliance technology prescribed by trained dentists and medical
professionals to treat dentofacial abnormalities and/or mild to moderate OSA and snoring. The Vivos Method includes a customized treatment
plan that may begin with a simple and easy at-home sleep apnea screening using proprietary HST technology from SleepImage. We
offer two Class II devices cleared by the FDA ( mRNA and mmRNA ) and one Class I device registered with the FDA (DNA). We offer
our own pre-formed Vivos Guides. The regulatory status of our products is as follows:
● Our
mmRNA (Pat.Pend.) appliance has a 510(k) clearance from the FDA as a Class II medical device
for the treatment of jaw repositioning, snoring and mild to moderate OSA in adults.
● Our
mRNA appliance ® has 510(k) clearance from the FDA as a Class II medical device
for the treatment of snoring and mild to moderate OSA in adults.
● The
DNA appliance ® is an FDA-registered product for expansion and
is currently used by Vivos-trained clinicians. We instruct all dentists prescribing the DNA
appliance about the device’s approved indications of use and of the fact that the DNA
appliance is a Class I FDA registered oral appliance. Dentists, as licensed clinicians within
the scope of their practice, are free to diagnose, treat and prescribe the appropriate oral
appliance therapy as they see fit, including uses which might be “off label”,
based on their professional judgement. Given the fact that our dentists regularly prescribe
the DNA appliance to treat conditions closely associated with OSA, we do not believe a failure
to receive FDA Class II clearance would materially impact our results or financial condition.
Any potential consequences of off-label use of the DNA appliance are the responsibility of
the treating dentist; however, we may face consequences related to such off-label use. See
“ Risk Factors— The misuse or off-label use of The Vivos Method may harm our
reputation in the marketplace, result in injuries that lead to product liability suits or
result in costly investigations, fines or sanctions by regulatory bodies if we are deemed
to have engaged in the promotion of these uses, any of which could be costly to our business.”
● The
Vivos Guides are an FDA-registered product for orthodontic tooth positioning. In October
2021, we announced that results from a peer-reviewed, published study by an independent dentist
found a significant reduction of tooth decay in pediatric patients after undergoing treatment
using our Vivos Guides.
We
are conducting two separate Western Copernicus Group Institutional Review Board (WCG IRB) approved pediatric clinical trials
with eight private dental sites around the country. The purpose of the first study is to evaluate the safety and efficacy of an intraoral
device (the DNA) to reduce sleep-disordered breathing (SDB) in children, including: snoring, mild to moderate obstructive sleep apnea
(OSA), and Upper Airway Resistance Syndrome (UARS). The child subjects enrolled in this study will be using the DNA appliance to correct
orthodontic issues. They will also present with midfacial hypoplasia suitable for palatal expansion. During orthodontic treatment and
palatal expansion, the device will be studied to determine whether it can also reduce symptoms of sleep disordered breathing in children.
The study will recruit pediatric subjects who have already elected to utilize the study device for their orthodontic treatment. If they
meet the inclusion and exclusion criteria, then they will be included in the study. The purpose of the second study is to evaluate the
safety and efficacy of an intraoral device (the Vivos Grow and/or Vivos Way appliances) to reduce sleep-disordered breathing (SDB) in
children, including: snoring, mild to moderate obstructive sleep apnea (OSA), and Upper Airway Resistance Syndrome (UARS). The child
subjects enrolled in this study will be using the Vivos Grow/Vivos Way appliance to correct orthodontic issues. They will also present
with midfacial hypoplasia suitable for palatal expansion. During orthodontic treatment and palatal expansion, the devices will be studied
to determine whether they can also reduce symptoms of sleep disordered breathing in children. The study will recruit pediatric subjects
who have already elected to utilize the study device for their orthodontic treatment. If they meet the inclusion and exclusion criteria
they can be included in the study. Upon completion of these WIRB pediatric clinical trials (expected to be completed in the next 6
to 12 months), we plan to submit two separate 510(k) applications to the FDA requesting pediatric clearances and indications of use
for the DNA appliance ® as well as the Vivos Guides.
Our mRNA appliance ®
and mmRNA appliance ® are cleared by the FDA as Class II sleep appliances to treat mild to moderate OSA and snoring
in adults. Patients undergoing treatment are seeing improvement in the said cleared indications of use, but clinicians have also reported
that they are seeing other comorbidities and medical conditions improve due to treatment. These appliances (which are central to The
Vivos Method) and other Vivos appliances are made available to trained clinicians who exercise their independent clinical judgment with
respect to their use and suitability as a part of an overall treatment protocol created for each individual patient.
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In
September 2017 our subsidiary, BMS, was the subject of its first routine FDA audit. That audit resulted in findings that required BMS
to remediate certain deficiencies such as: (i) inadequate documentation of certain FDA-required procedures (i) not keeping certain records
and materials in paper format and in triplicate, and (iii) the use of certain descriptive words and phrases on its website and in marketing
materials that were not approved in advance by FDA. We immediately hired a highly qualified FDA consultant and legal counsel with FDA
expertise to assist BMS in preparing both a written response and a plan for regaining and maintaining compliance with FDA regulations
and guidelines. In good faith, and based on documents provided by BMS, we believed BMS had filed its response to the original audit in
a timely manner with FDA which was due on [ ]. However, in January 2018 BMS received a request for a response to an FDA Warning Letter
(the “Warning Letter”) that had been posted online at the FDA website. The Warning Letter stated that BMS failed to reply
in a timely manner and address the findings of the September audit. We believed that we had filed out response to the FDA on September
27, 2017. The local BMS office in Portland, Oregon was closed down as of September 30, 2017 pursuant to a share exchange agreement which
made BMS a subsidiary of our company (and which transaction was accounted for as a merger as disclosed in the consolidated financial
statements). This transaction was disclosed to the FDA, and neither we nor BMS ever received any further notices from FDA after September
2017.
Immediately
upon becoming aware of the miscommunication and deficiency, we notified the FDA of the error and provided the FDA with full documentation
of our substantial efforts to fully comply with FDA rules and regulations. The FDA completed a second audit in April 2018, which examined
our responses to the initial deficiencies and our compliance plan. We believe that this matter has been satisfactorily resolved, although
no definitive statement to that effect has been made by FDA, nor has the Warning Letter been taken down from the FDA website. The FDA
also audited our company (then known as Vivos BioTechnologies, Inc.) and issued one minor observation, to which we have responded and
addressed.
In
August of 2020, we underwent our 2-year FDA regulatory inspection. This inspection resulted in our receipt of an FDA Form 483 with two
observations. These observations were corrected and responded to according the Code of Federal Regulations. Upon the review of the 483
responses, the FDA delivered a letter to us requesting additional information. We responded to the letter, and thereafter learned that
the FDA was satisfied with our responses.
Manufacturing
and Supply
We rely on third-party suppliers
and manufacturers on a per order, or per item basis. Outsourcing manufacturing reduces our need for capital investment and reduces operational
expenses. Additionally, outsourcing provides expertise and capacity necessary to scale up or down based on demand for our appliances.
We select our manufacturing labs so we can ensure that our appliances are safe and effective, adhere to all applicable regulations, are
of the highest quality, and meet our supply needs. We also rely on third-party carriers and freight forwarders for product shipments,
including shipments to and from our manufactures’ distribution facilities and customer distribution facilities.
- 12 -
Our
Ongoing Clinical Research
We
are committed to ongoing research and development, and we intend to invest in our business to further improve our products and
clinical outcomes, increase patient acceptance and comfort and broaden the patient population that can benefit from The Vivos Method.
●
Protocol
approved February 2021 –
Biomimetic oral appliance therapy (BOAT) for the treatment of mild to moderate OSA in adults (March 2022 renamed “ Daytime
Nighttime Appliance (DNA) therapy for the treatment of Obstructive Sleep Apnea (OSA)”) . The aim of this study
is to investigate structural and functional effects of the treatment protocol using the DNA appliance ® in
the treatment of mild to moderate OSA in adults. This study will test the hypothesis that treatment of the upper airway associated
with functional improvements of sleep parameters in adults with mild to moderate OSA.
●
Commenced
January 2019 – Treatment of SDB with an intraoral device in a pediatric population. Approved by WCG IRB as non-significant
controlled clinical trials, we are conducting 2 separate clinical trials to evaluate the safety and efficacy of the DNA appliance ®
and the Vivos Guides (which we call the Vivos Grow and Vivos Way appliances) to reduce SDB in children, including snoring,
mild to moderate OSA, and UARS. The WCG IRB is an independent Institutional Review Board located in Olympia, Washington that
provides services for academic and non-academic institutions. WCG IRB is accredited by the Association for the Accreditation
of Human Research Protection Programs. (AAHRPP) Clinical outcomes: Pediatric Sleep Questionnaire, reduction in sleep apnea and UARS
using the AHI, Epworth Sleepiness Scale for Children and Adolescents, and changes in upper airway volume.
Government
Regulation
Our
products and our operations are subject to extensive regulation by the FDA and other federal and state authorities in the United States,
as well as comparable authorities in the European Economic Area (“EEA”). Our products are subject to regulation as medical
devices under the Federal Food, Drug, and Cosmetic Act, or FDCA, as implemented and enforced by the FDA. The FDA regulates the development,
design, non-clinical and clinical research, manufacturing, safety, efficacy, labeling, packaging, storage, installation, servicing, recordkeeping,
premarket clearance or approval, import, export, adverse event reporting, advertising, promotion, marketing and distribution, and import
and export of medical devices to ensure that medical devices distributed domestically are safe and effective for their intended uses
and otherwise meet the requirements of the FDCA.
In
addition to U.S. regulations, we are subject to a variety of regulations in the EEA governing clinical trials and the commercial sales
and distribution of our products. Whether or not we have or are required to obtain FDA clearance or approval for a product, we will be
required to obtain authorization before commencing clinical trials and to obtain marketing authorization or approval of our products
under the comparable regulatory authorities of countries outside of the United States before we can commence clinical trials or commercialize
our products in those countries. The approval process varies from country to country and the time may be longer or shorter than that
required for FDA clearance or approval.
FDA
Premarket Clearance and Approval Requirements
Unless
an exemption applies, each medical device commercially distributed in the United States requires either FDA clearance of a 510(k) premarket
notification or pre-market approval (PMA). Under the FDCA, medical devices are classified into one of three classes—Class I, Class
II or Class III—depending on the degree of risk associated with each medical device and the extent of manufacturer and regulatory
control needed to ensure its safety and effectiveness. Class I includes devices with the lowest risk to the patient and are those for
which safety and effectiveness can be assured by adherence to the FDA’s General Controls for medical devices, which include compliance
with the applicable portions of the QSR, facility registration and product listing, reporting of adverse medical events, and truthful
and non-misleading labeling, advertising, and promotional materials. Class II devices are subject to the FDA’s General Controls,
and special controls as deemed necessary by the FDA to ensure the safety and effectiveness of the device. These special controls can
include performance standards, post-market surveillance, patient registries and FDA guidance documents. While most Class I devices are
exempt from the 510(k) premarket notification requirement, manufacturers of most Class II devices are required to submit to the FDA a
premarket notification under Section 510(k) of the FDCA requesting permission to commercially distribute the device. The FDA’s
permission to commercially distribute a device subject to a 510(k) premarket notification is generally known as 510(k) clearance. Under
the 510(k) process, the manufacturer must submit to the FDA a premarket notification demonstrating that the device is “substantially
equivalent” to either a device that was legally marketed (for which the FDA has not required a PMA submission) prior to May 28,
1976, the date upon which the Medical Device Amendments of 1976 were enacted, or another commercially available device that was cleared
to through the 510(k) process. The FDA has 90 days from the date of the pre-market equivalence acceptance to authorize or decline commercial
distribution of the device. However, similar to the PMA process, clearance may take longer than this three-month window, as the FDA can
request additional data. If the FDA resolves that the product is not substantially equivalent to a predicate device, then the device
acquires a Class III designation, and a PMA must be approved before the device can be commercialized.
- 13 -
The
Vivos Guides are registered with the FDA as Class I devices for orthodontic tooth positioning. The DNA appliance ® is registered
with the FDA as a Class I device for expansion and is currently used by Vivos-trained clinicians accordingly.
Devices
deemed by the FDA to pose the greatest risks, such as life-sustaining, life-supporting or some implantable devices, or devices that have
a new intended use, or use advanced technology that is not substantially equivalent to that of a legally marketed device, are placed
in Class III, requiring approval of a PMA. Some pre-amendment devices are unclassified but are subject to the FDA’s premarket
notification and clearance process in order to be commercially distributed. We do not have any Class III devices.
PMA
Pathway
Class
III devices require PMA approval before they can be marketed although some pre-amendment Class III devices for which the FDA has not
yet required a PMA are cleared through the 510(k) process. The PMA process is more demanding than the 510(k) premarket notification process.
In a PMA application, the manufacturer must demonstrate that the device is safe and effective, and the PMA application must be supported
by extensive data, including data from preclinical studies and human clinical trials. The PMA must also contain a full description of
the device and its components, a full description of the methods, facilities and controls used for manufacturing, and proposed labeling.
Following receipt of a PMA application, the FDA determines whether the application is sufficiently complete to permit a substantive review.
If the FDA accepts the application for review, it has 180 days under the FDCA to complete its review of a PMA application, although in
practice, the FDA’s review often takes significantly longer, and can take up to several years. An advisory panel of experts from
outside the FDA may be convened to review and evaluate the application and provide recommendations to the FDA as to the approvability
of the device. The FDA may or may not accept the panel’s recommendation. In addition, the FDA will generally conduct a preapproval
inspection of the applicant or its third-party manufacturers.
The
FDA will approve the new device for commercial distribution if it determines that the data and information in the PMA application constitute
valid scientific evidence and that there is reasonable assurance that the device is safe and effective for its intended use(s). The FDA
may approve a PMA application with post-approval conditions intended to ensure the safety and effectiveness of the device, including,
among other things, restrictions on labeling, promotion, sale and distribution, and collection of long-term follow-up data from patients
in the clinical study that supported a PMA approval or requirements to conduct additional clinical studies post-approval. The FDA may
condition a PMA approval on some form of post-market surveillance when deemed necessary to protect the public health or to provide additional
safety and efficacy data for the device in a larger population or for a longer period of use. In such cases, the manufacturer might be
required to follow certain patient groups for a number of years and to make periodic reports to the FDA on the clinical status of those
patients. Failure to comply with the conditions of approval can result in material adverse enforcement action, including withdrawal of
the approval.
Certain
changes to an approved device, such as changes in manufacturing facilities, methods, or quality control procedures, or changes in the
design performance specifications, which affect the safety or effectiveness of the device, require submission of a new PMA application
or a PMA supplement. PMA supplements often require submission of the same type of information as a PMA application, except that the supplement
is limited to information needed to support any changes from the device covered by the original PMA application and may not require as
extensive clinical data or the convening of an advisory panel. Certain other changes to an approved device require the submission of
a new PMA application, such as when the design change causes a different intended use, mode of operation, and technical basis of operation,
or when the design change is so significant that a new generation of the device will be developed, and the data that were submitted with
the original PMA application are not applicable for the change in demonstrating a reasonable assurance of safety and effectiveness.
- 14 -
Clinical
Trials
Clinical
trials are almost always required to support a PMA application and are sometimes required to support a 510(k) submission. All clinical
investigations of investigational devices to determine safety and effectiveness must be conducted in accordance with the FDA’s
investigational device exemption, or IDE, regulations which govern investigational device labeling, prohibit promotion of the investigational
device, and specify an array of recordkeeping, reporting and monitoring responsibilities of study sponsors and study investigators. If
the device presents a “significant risk” to human health, as defined by the FDA, the FDA requires the device sponsor to submit
an IDE application to the FDA, which must become effective prior to commencing human clinical trials. A significant risk device is one
that presents a potential for serious risk to the health, safety, or welfare of a patient and either is implanted, used in supporting
or sustaining human life, substantially important in diagnosing, curing, mitigating or treating disease or otherwise preventing impairment
of human health, or otherwise presents a potential for serious risk to a subject. An IDE application must be supported by appropriate
data, such as animal and laboratory test results, showing that it is safe to test the device in humans and that the testing protocol
is scientifically sound. The IDE will automatically become effective 30 days after receipt by the FDA unless the FDA notifies us that
the investigation may not begin. If the FDA determines that there are deficiencies or other concerns with an IDE for which it requires
modification, the FDA may require a response on such deficiencies or permit a clinical trial to proceed under a conditional approval.
In
addition, the study must be approved by, and conducted under the oversight of, an Institutional Review Board, or IRB, for each clinical
site. The IRB is responsible for the initial and continuing review of the IDE, and may pose additional requirements for the conduct of
the study. If an IDE application is approved by the FDA and one or more IRBs, human clinical trials may begin at a specific number of
investigational sites with a specific number of patients, as approved by the FDA. If the device presents a non-significant risk to the
patient, a sponsor may begin the clinical trial after obtaining approval for the trial by one or more IRBs without separate approval
from the FDA, but must still follow abbreviated IDE requirements, such as monitoring the investigation, ensuring that the investigators
obtain informed consent, and labeling and record-keeping requirements. Acceptance of an IDE application for review does not guarantee
that the FDA will allow the IDE to become effective and, if it does become effective, the FDA may or may not determine that the data
derived from the trials support the safety and effectiveness of the device or warrant the continuation of clinical trials. An IDE supplement
must be submitted to, and approved by, the FDA before a sponsor or investigator may make a change to the investigational plan that may
affect its scientific soundness, study plan or the rights, safety or welfare of human subjects.
During
a study, the sponsor is required to comply with the applicable FDA requirements, including, for example, trial monitoring, selecting
clinical investigators and providing them with the investigational plan, ensuring IRB review, adverse event reporting, record keeping
and prohibitions on the promotion of investigational devices or on making safety or effectiveness claims for them. The clinical investigators
in the clinical study are also subject to FDA regulations and must obtain patient informed consent, rigorously follow the investigational
plan and study protocol, control the disposition of the investigational device, and comply with all reporting and recordkeeping requirements.
Additionally, after a trial begins, we, the FDA or the IRB could suspend or terminate a clinical trial at any time for various reasons,
including a belief that the risks to study subjects outweigh the anticipated benefits.
Post-market
Regulation
After
a device is cleared or approved for marketing, numerous and pervasive regulatory requirements continue to apply. These include:
● establishment
registration and device listing with the FDA;
● QSR
requirements, which require manufacturers, including third-party manufacturers, to follow
stringent design, testing, control, documentation, and other quality assurance procedures
during all aspects of the design and manufacturing process;
● labeling
and marketing regulations, which require that promotion is truthful, not misleading, fairly
balanced and provide adequate directions for use and that all claims are substantiated, and
also prohibit the promotion of products for unapproved or off-label uses and impose other
restrictions on labeling; FDA guidance on off-label dissemination of information and responding
to unsolicited requests for information;
- 15 -
● the
federal Physician Sunshine Act and various state and foreign laws on reporting remunerative
relationships with health care customers;
● the
federal Anti-Kickback Statute (and similar state laws) prohibiting, among other things, soliciting,
receiving, offering or providing remuneration intended to induce the purchase or recommendation
of an item or service reimbursable under a federal healthcare program, such as Medicare or
Medicaid. A person or entity does not have to have actual knowledge of this statute or specific
intent to violate it to have committed a violation;
● the
federal False Claims Act (and similar state laws) prohibiting, among other things, knowingly
presenting, or causing to be presented, claims for payment or approval to the federal government
that are false or fraudulent, knowingly making a false statement material to an obligation
to pay or transmit money or property to the federal government or knowingly concealing, or
knowingly and improperly avoiding or decreasing, an obligation to pay or transmit money to
the federal government. The government may assert that claim includes items or services resulting
from a violation of the federal Anti-Kickback Statute constitutes a false or fraudulent claim
for purposes of the false claims statute;
● clearance
or approval of product modifications to 510(k)-cleared devices that could significantly affect
safety or effectiveness or that would constitute a major change in intended use of one of
our cleared devices, or approval of a supplement for certain modifications to PMA devices;
● medical
device reporting regulations, which require that a manufacturer report to the FDA if a device
it markets may have caused or contributed to a death or serious injury, or has malfunctioned
and the device or a similar device that it markets would be likely to cause or contribute
to a death or serious injury, if the malfunction were to recur;
● correction,
removal and recall reporting regulations, which require that manufacturers report to the
FDA field corrections and product recalls or removals if undertaken to reduce a risk to health
posed by the device or to remedy a violation of the FDCA that may present a risk to health;
● complying
with the new federal law and regulations requiring Unique Device Identifiers (UDI) on devices
and also requiring the submission of certain information about each device to the FDA’s
Global Unique Device Identification Database (GUDID);
● the
FDA’s recall authority, whereby the agency can order device manufacturers to recall
from the market a product that is in violation of governing laws and regulations; and
● post-market
surveillance activities and regulations, which apply when deemed by the FDA to be necessary
to protect the public health or to provide additional safety and effectiveness data for the
device.
We
may be subject to similar foreign laws that may include applicable post-marketing requirements such as safety surveillance. Our manufacturing
processes are required to comply with the applicable portions of the quality system regulation (“QSR”), which cover the methods
and the facilities and controls for the design, manufacture, testing, production, processes, controls, quality assurance, labeling, packaging,
distribution, installation, and servicing of finished devices intended for human use. The QSR also requires, among other things,
maintenance of a device master file, device history file, and complaint files. As a manufacturer, our facilities, records, and
manufacturing processes are subject to periodic scheduled or unscheduled inspections by the FDA. Our failure to maintain compliance with
the QSR or other applicable regulatory requirements could result in the shut-down of, or restrictions on, our manufacturing operations
and the recall or seizure of our products. The discovery of previously unknown problems with any of our products, including unanticipated
adverse events or adverse events of increasing severity or frequency, whether resulting from the use of the device within the scope of
its clearance or off-label by a physician in the practice of medicine, could result in restrictions on the device, including the removal
of the product from the market or voluntary or mandatory device recalls or a public warning letter that could harm both our reputation
and sales. Any potential consequences of off-label use of the DNA appliance are the responsibility of the treating independent
dentist; however, we may face consequences related to such off-label use. See “ Risk Factors— The misuse or off-label use
of The Vivos Method may harm our reputation in the marketplace, result in injuries that lead to product liability suits or result in
costly investigations, fines or sanctions by regulatory bodies if we are deemed to have engaged in the promotion of these uses, any of
which could be costly to our business.”
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The
FDA has broad regulatory compliance and enforcement powers. If the FDA determines that we failed to comply with applicable regulatory
requirements, it can take a variety of compliance or enforcement actions, which may result in any of the following sanctions:
● warning
letters, untitled letters, fines, injunctions, consent decrees and civil penalties;
● recalls,
withdrawals, or administrative detention or seizure of our products;
● operating
restrictions or partial suspension or total shutdown of production;
● refusing
or delaying requests for 510(k) marketing clearance or PMA approvals of new products or modified
products;
● withdrawing
510(k) clearances or PMAs that have already been granted;
● refusal
to grant export or import approvals for our products; or
● criminal
prosecution.
Regulation
of Medical Devices in the EEA
There
is currently no premarket government review of medical devices in the EEA (which is comprised of the 28 Member States of the EU plus
Norway, Liechtenstein and Iceland). However, all medical devices placed on the market in the EEA must meet the relevant essential requirements
laid down in Annex I of Directive 93/42/EEC concerning medical devices, or the Medical Devices Directive. There is also a directive specifically
addressing Active Implantable Medical Devices (Directive 90/385/EEC). The most fundamental essential requirement is that a medical device
must be designed and manufactured in such a way that it will not compromise the clinical condition or safety of patients, or the safety
and health of users and others. In addition, the device must achieve the performances intended by the manufacturer and be designed, manufactured
and packaged in a suitable manner. The European Commission has adopted various standards applicable to medical devices. These include
standards governing common requirements, such as sterilization and safety of medical electrical equipment, and product standards for
certain types of medical devices. There are also harmonized standards relating to design and manufacture. While not mandatory, compliance
with these standards is viewed as the easiest way to satisfy the essential requirements as a practical matter. Compliance with a standard
developed to implement an essential requirement also creates a rebuttable presumption that the device satisfies that essential requirement.
To
demonstrate compliance with the essential requirements laid down in Annex I to the Medical Devices Directive, medical device manufacturers
must undergo a conformity assessment procedure, which varies according to the type of medical device and its classification. Conformity
assessment procedures require an assessment of available clinical evidence, literature data for the product and post-market experience
in respect of similar products already marketed. Except for low-risk medical devices (Class I non-sterile, non-measuring devices), where
the manufacturer can self-declare the conformity of its products with the essential requirements (except for any parts which relate to
sterility or metrology), a conformity assessment procedure requires the intervention of a “Notified Body”. Notified Bodies
are often separate entities and are authorized or licensed to perform such assessments by government authorities. The Notified Body would
typically audit and examine a product’s technical dossiers and the manufacturers’ quality system. If satisfied that the relevant
product conforms to the relevant essential requirements, the Notified Body issues a certificate of conformity, which the manufacturer
uses as a basis for its own declaration of conformity. The manufacturer may then apply the CE Mark to the device, which allows the device
to be placed on the market throughout the EEA. Once the product has been placed on the market in the EEA, the manufacturer must comply
with requirements for reporting incidents and field safety corrective actions associated with the medical device.
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In
order to demonstrate safety and efficacy for their medical devices, manufacturers must conduct clinical investigations in accordance
with the requirements of Annex X to the Medical Devices Directive, Annex 7 of the Active Implantable Medical Devices Directive, and applicable
European and International Organization for Standardization standards, as implemented or adopted in the EEA member states. Clinical trials
for medical devices usually require the approval of an ethics review board and approval by or notification to the national regulatory
authorities. Both regulators and ethics committees also require the submission of serious adverse event reports during a study and may
request a copy of the final study report.
On
April 5, 2017, the European Parliament passed the Medical Devices Regulation (Regulation 2017/745), which repeals and replaces the EU
Medical Devices Directive and the Active Implantable Medical Devices Directive. Unlike directives, which must be implemented into the
national laws of the EEA member States, the regulations would be directly applicable, i.e., without the need for adoption of EEA member
State laws implementing them, in all EEA member States and are intended to eliminate current differences in the regulation of medical
devices among EEA member States. The Medical Devices Regulation, among other things, is intended to establish a uniform, transparent,
predictable and sustainable regulatory framework across the EEA for medical devices and ensure a high level of safety and health while
supporting innovation. The Medical Devices Regulation will however only become applicable three years after publication (in 2020). Once
applicable, the new regulations will among other things:
● strengthen
the rules on placing devices on the market and reinforce surveillance once they are available;
● establish
explicit provisions on manufacturers’ responsibilities for the follow-up of the quality,
performance and safety of devices placed on the market;
● improve
the traceability of medical devices throughout the supply chain to the end-user or patient
through a unique identification number;
● set
up a central database to provide patients, healthcare professionals and the public with comprehensive
information on products available in the EU; and
● strengthened
rules for the assessment of certain high-risk devices, such as implants, which may have to
undergo an additional check by experts before they are placed on the market.
We
are subject to regulations and product registration requirements in many foreign countries in which we may sell our products, including
in the areas of:
● design,
development, manufacturing and testing;
● product
standards;
● product
safety;
● product
safety reporting;
● marketing,
sales and distribution;
● packaging
and storage requirements;
● labeling
requirements;
● content
and language of instructions for use;
● clinical
trials;
● record
keeping procedures;
● advertising
and promotion;
● recalls
and field corrective actions;
● post-market
surveillance, including reporting of deaths or serious injuries and malfunctions that, if
they were to recur, could lead to death or serious injury;
● import
and export restrictions;
● tariff
regulations, duties and tax requirements;
● registration
for reimbursement;
● necessity
of testing performed in country by distributors for licensees; and
● the
time required to obtain clearance required by foreign countries may be longer or shorter
than that required for FDA clearance, and requirements for licensing a product in a foreign
country may differ significantly from FDA requirements.
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The
EU Medical Devices Regulation became effective in May 2020. The revised regulation includes further controls and requirements on the
following activities:
● high
level of request for premarket clinical evidence for high-risk devices;
● increased
scrutiny of technical files for implantable devices;
● monitoring
of notified bodies, by independent auditors;
● increased
requirements regarding vigilance and product traceability (specifically related to labeling
requirements); and
● increased
regulation for non-traditional roles such as importer and distributor.
Federal,
State and Foreign Fraud and Abuse and Physician Payment Transparency Laws
In
addition to FDA restrictions on marketing and promotion of drugs and devices, other federal and state laws restrict our business practices.
These laws include, without limitation, foreign, federal, and state anti-kickback and false claims laws, as well as transparency laws
regarding payments or other items of value provided to healthcare providers.
The
federal Anti-Kickback Statute prohibits, among other things, knowingly and willfully offering, paying, soliciting or receiving any remuneration
(including any kickback, bribe or rebate), directly or indirectly, overtly or covertly, in cash or in kind to induce or in return for
purchasing, leasing, ordering or arranging for or recommending the purchase, lease or order of any good, facility, item or service reimbursable,
in whole or in part, under Medicare, Medicaid or other federal healthcare programs. The term “remuneration” has been broadly
interpreted to include anything of value, including stock, stock options, and the compensation derived through ownership interests.
Recognizing
that the federal Anti-Kickback Statute is broad and may prohibit many innocuous or beneficial arrangements within the healthcare industry,
the United State Department of Health and Human Services (“DHHS”) issued regulations in July 1991, which DHHS has referred
to as “safe harbors.” These safe harbor regulations set forth certain provisions which, if met in form and substance, will
assure medical device manufacturers, healthcare providers and other parties that they will not be prosecuted under the federal Anti-Kickback
Statute. Additional safe harbor provisions providing similar protections have been published intermittently since 1991. Although there
are a number of statutory exceptions and regulatory safe harbors protecting some common activities from prosecution, the exceptions and
safe harbors are drawn narrowly. Our arrangements with physicians, hospitals and other persons or entities who are in a position to refer
may not fully meet the stringent criteria specified in the various safe harbors. Practices that involve remuneration that may be alleged
to be intended to induce prescribing, purchases or recommendations may be subject to scrutiny if they do not fall within an exception
or safe harbor. Failure to meet all of the requirements of a particular applicable statutory exception or regulatory safe harbor does
not make the conduct per se illegal under the federal Anti-Kickback Statute. Instead, the legality of the arrangement will be
evaluated on a case-by-case basis based on a cumulative review of all its facts and circumstances. Several courts have interpreted the
statute’s intent requirement to mean that if any one purpose of an arrangement involving remuneration is to induce referrals of
federal healthcare covered business, the federal Anti-Kickback Statute has been violated. In addition, a person or entity does not need
to have actual knowledge of the statute or specific intent to violate it in order to have committed a violation. Moreover, a claim including
items or services resulting from a violation of the federal Anti-Kickback Statute constitutes a false or fraudulent claim for purposes
of the federal civil False Claims Act (described below).
Violations
of the federal Anti-Kickback Statute may result in civil monetary penalties up to $100,000 for each violation, plus up to three times
the remuneration involved. Civil penalties for such conduct can further be assessed under the federal False Claims Act. Violations can
also result in criminal penalties, including criminal fines of up to $100,000 and imprisonment of up to 10 years. Similarly, violations
can result in exclusion from participation in government healthcare programs, including Medicare and Medicaid. Liability under the federal
Anti-Kickback Statute may also arise because of the intentions or actions of the parties with whom we do business. While we are not aware
of any such intentions or actions, we have only limited knowledge regarding the intentions or actions underlying those arrangements.
Conduct and business arrangements that do not fully satisfy one of these safe harbor provisions may result in increased scrutiny by government
enforcement authorities. The majority of states also have anti-kickback laws which establish similar prohibitions and, in some cases,
may apply more broadly to items or services covered by any third-party payor, including commercial insurers and self-pay patients.
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The
federal civil False Claims Act prohibits, among other things, any person or entity from knowingly presenting, or causing to be presented,
a false or fraudulent claim for payment or approval to the federal government or knowingly making, using or causing to be made or used
a false record or statement material to a false or fraudulent claim to the federal government. A claim includes “any request or
demand” for money or property presented to the U.S. government. The federal civil False Claims Act also applies to false submissions
that cause the government to be paid less than the amount to which it is entitled, such as a rebate. Intent to deceive is not required
to establish liability under the civil federal civil False Claims Act.
In
addition, private parties may initiate “qui tam” whistleblower lawsuits against any person or entity under the federal civil
False Claims Act in the name of the government and share in the proceeds of the lawsuit. Penalties for federal civil False Claim Act
violations include fines for each false claim, plus up to three times the amount of damages sustained by the federal government and,
most critically, may provide the basis for exclusion from government healthcare programs, including Medicare and Medicaid. On May 20,
2009, the Fraud Enforcement Recovery Act of 2009, or FERA, was enacted, which modifies and clarifies certain provisions of the federal
civil False Claims Act. In part, the FERA amends the federal civil False Claims Act such that penalties may now apply to any person,
including an organization that does not contract directly with the government, who knowingly makes, uses or causes to be made or used,
a false record or statement material to a false or fraudulent claim paid in part by the federal government. The government may further
prosecute conduct constituting a false claim under the federal criminal False Claims Act. The criminal False Claims Act prohibits the
making or presenting of a claim to the government knowing such claim to be false, fictitious or fraudulent and, unlike the federal civil
False Claims Act, requires proof of intent to submit a false claim. When an entity is determined to have violated the federal civil False
Claims Act, the government may impose civil fines and penalties ranging from $11,181 to $22,363 for each false claim, plus treble damages,
and exclude the entity from participation in Medicare, Medicaid and other federal healthcare programs.
The
Civil Monetary Penalty Act of 1981 imposes penalties against any person or entity that, among other things, is determined to have presented
or caused to be presented a claim to a federal healthcare program that the person knows or should know is for an item or service that
was not provided as claimed or is false or fraudulent, or offering or transferring remuneration to a federal healthcare beneficiary that
a person knows or should know is likely to influence the beneficiary’s decision to order or receive items or services reimbursable
by the government from a particular provider or supplier.
HIPAA
also created additional federal criminal statutes that prohibit among other actions, knowingly and willfully executing, or attempting
to execute, a scheme to defraud any healthcare benefit program, including private third-party payors, knowingly and willfully embezzling
or stealing from a healthcare benefit program, willfully obstructing a criminal investigation of a healthcare offense, and knowingly
and willfully falsifying, concealing or covering up a material fact or making any materially false, fictitious or fraudulent statement
in connection with the delivery of or payment for healthcare benefits, items or services. Similar to the federal Anti-Kickback Statute,
a person or entity does not need to have actual knowledge of the statute or specific intent to violate it in order to have committed
a violation.
Many
foreign countries have similar laws relating to healthcare fraud and abuse. Foreign laws and regulations may vary greatly from country
to country. For example, the advertising and promotion of our products is subject to EU Directives concerning misleading and comparative
advertising and unfair commercial practices, as well as other EEA Member State legislation governing the advertising and promotion of
medical devices. These laws may limit or restrict the advertising and promotion of our products to the general public and may impose
limitations on our promotional activities with healthcare professionals. Also, many U.S. states have similar fraud and abuse statutes
or regulations that may be broader in scope and may apply regardless of payor, in addition to items and services reimbursed under Medicaid
and other state programs.
Additionally,
there has been a recent trend of increased foreign, federal, and state regulation of payments and transfers of value provided to healthcare
professionals or entities. The federal Physician Payments Sunshine Act imposes annual reporting requirements on certain drug, biologics,
medical supplies and device manufacturers for which payment is available under Medicare, Medicaid or Children’s Health Insurance
Program (“CHIP”), for payments and other transfers of value provided by them, directly or indirectly, to physicians (including
physician family members), certain other healthcare providers, and teaching hospitals, as well as ownership and investment interests
held by physicians and their immediate family members. A manufacturer’s failure to submit timely, accurately and completely the
required information for all payments, transfers of value or ownership or investment interests may result in civil monetary penalties
ranging from $1,000 to $10,000 for each payment or other transfer of value that Is not reported (up to a maximum per annual report of
$150,000) and from $10,000 to $100,000 for each knowing failure to report (up to a maximum per annual report of $1,150,000). Manufacturers
must submit reports by the 90 th day of each calendar year. Certain foreign countries and U.S. states also mandate implementation
of commercial compliance programs, impose restrictions on device manufacturer marketing practices and require tracking and reporting
of gifts, compensation and other remuneration to healthcare professionals and entities. Additionally, there are criminal penalties if
an entity intentionally makes false statement in such reports. With some exceptions, the information that manufacturers report is made
publicly available.
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Data
Privacy and Security Laws
We
are also subject to various federal, state and foreign laws that protect the confidentiality of certain patient health information, including
patient medical records, and restrict the use and disclosure of patient health information by healthcare providers, such as HIPAA, as
amended by HITECH, in the United States.
HIPAA
established uniform standards governing the conduct of certain electronic healthcare transactions and requires certain entities, called
covered entities, to comply with standards that include the privacy and security of protected health information, or PHI. HIPAA also
requires business associates, such as independent contractors or agents of covered entities that have access to PHI in connection with
providing a service to or on behalf of a covered entity, of covered entities to enter into business associate agreements with the covered
entity and to safeguard the covered entity’s PHI against improper use and disclosure.
The
HIPAA privacy regulations cover the use and disclosure of protected health information by covered entities as well as business associates,
which are defined to include subcontractors that create, receive, maintain, or transmit protected health information on behalf of a business
associate. They also set forth certain rights that an individual has with respect to his or her protected health information maintained
by a covered entity, including the right to access or amend certain records containing protected health information, or to request restrictions
on the use or disclosure of protected health information. The security regulations establish requirements for safeguarding the confidentiality,
integrity, and availability of protected health information that is electronically transmitted or electronically stored. HITECH, among
other things, established certain health information security breach notification requirements. A covered entity must notify any individual
whose protected health information is breached according to the specifications set forth in the breach notification rule. The HIPAA privacy
and security regulations establish a uniform federal “floor” and do not supersede state laws that are more stringent or provide
individuals with greater rights with respect to the privacy or security of, and access to, their records containing protected health
information or insofar as such state laws apply to personal information that is broader in scope than protected health information as
defined under HIPAA.
HIPAA
requires the notification of patients, and other compliance actions, in the event of a breach of unsecured protected health information,
or PHI. If notification to patients of a breach is required, such notification must be provided without unreasonable delay and in no
event later than 60 calendar days after discovery of the breach. In addition, if the PHI of 500 or more individuals is improperly used
or disclosed, we would be required to report the improper use or disclosure to DHHS, Office of Civil Rights, which would post the violation
on its website, and to the media. Failure to comply with the HIPAA privacy and security standards can result in civil monetary penalties
up to $59,522 per violation, not to exceed $1,785,651 per calendar year for non-compliance of an identical provision, and, in certain
circumstances, criminal penalties with fines up to $250,000 per violation and/or imprisonment.
HIPAA
authorizes state attorneys general to file suit on behalf of their residents for violations. Courts are able to award damages, costs
and attorneys’ fees related to violations of HIPAA in such cases. While HIPAA does not create a private right of action allowing
individuals to file suit against us in civil court for violations of HIPAA, its standards have been used as the basis for duty of care
cases in state civil suits such as those for negligence or recklessness in the misuse or breach of PHI. In addition, HIPAA mandates that
the Secretary of DHHS conduct periodic compliance audits of HIPAA covered entities, such as us, and their business associates for compliance
with the HIPAA privacy and security standards. It also tasks DHHS with establishing a methodology whereby harmed individuals who were
the victims of breaches of unsecured PHI may receive a percentage of the civil monetary penalty paid by the violator.
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In
the European Union, we may be subject to laws relating to our collection, control, processing and other use of personal data (i.e.,
data relating to an identifiable living individual). We process personal data in relation to our operations. We process data of both
our employees and our customers, including health and medical information. The data privacy regime in the EU includes the EU Data Protection
Directive (95/46/EC) regarding the processing of personal data and the free movement of such data, the E-Privacy Directive 2002/58/EC
and national laws implementing each of them. Each EU Member State has transposed the requirements laid down by the Data Protection Directive
and E-Privacy Directive into its own national data privacy regime and therefore the laws may differ by jurisdiction, sometimes significantly.
We need to ensure compliance with the rules in each jurisdiction where we are established or are otherwise subject to local privacy laws.
The
requirements include that personal data may only be collected for specified, explicit and legitimate purposes based on legal grounds
set out in the local laws and may only be processed in a manner consistent with those purposes. Personal data must also be adequate,
relevant, not excessive in relation to the purposes for which it is collected, be secure, not be transferred outside of the EEA unless
certain steps are taken to ensure an adequate level of protection and must not be kept for longer than necessary for the purposes of
collection. To the extent that we process, control or otherwise use sensitive data relating to living individuals (for example, patients’
health or medical information), more stringent rules apply, limiting the circumstances and the manner in which we are legally permitted
to process that data and transfer that data outside of the EEA. In particular, in order to process such data, explicit consent to the
processing (including any transfer) is usually required from the data subject (being the person to whom the personal data relates).
The
new EU-wide General Data Protection Regulation, or GDPR, became applicable on May 25, 2018, replacing the current data protection laws
issued by each EU member state based on the Directive 95/46/EC. Unlike the Directive (which needed to be transposed at national level),
the GDPR text is directly applicable in each EU member state, resulting in a more uniform application of data privacy laws across the
EU. The GDPR imposes onerous accountability obligations requiring data controllers and processors to maintain a record of their data
processing and policies. It requires data controllers to be transparent and disclose to data subjects (in a concise, intelligible and
easily accessible form) how their personal information is to be used, imposes limitations on retention of information, increases requirements
pertaining to pseudonymized (i.e., key-coded) data, introduces mandatory data breach notification requirements and sets higher standards
for data controllers to demonstrate that they have obtained valid consent for certain data processing activities. Fines for non-compliance
with the GDPR are significant—the greater of EUR 20 million or 4% of global turnover. The GDPR provides that EU member states may
introduce further conditions, including limitations, to the processing of genetic, biometric or health data, which could limit our ability
to collect, use and share personal data, or could cause our compliance costs to increase, ultimately having an adverse impact on our
business.
We
are subject to the supervision of local data protection authorities in those jurisdictions where we are established or otherwise subject
to applicable law.
We
depend on a number of third parties in relation to our provision of our services, a number of which process personal data on our behalf.
With each such provider we enter into contractual arrangements to ensure that they only process personal data according to our instructions,
and that they have sufficient technical and organizational security measures in place. Where we transfer personal data outside the EEA,
we do so in compliance with the relevant data export requirements. We take our data protection obligations seriously, as any improper
disclosure, particularly with regard to our customers’ sensitive personal data, could negatively impact our business and/or our
reputation.
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Healthcare
Reform
Economic,
political and regulatory influences are continuously causing fundamental changes in the healthcare industry in the United States. In
2010, the U.S. Congress enacted and President Obama signed into law, significant reforms to the U.S. healthcare system. These reforms,
contained primarily in the Patient Protection and Affordable Care Act of 2010 (the “PPACA”) and its companion act, the Health
Care Education and Reconciliation Act of 2010 (collectively, the “Health Reform Laws”), significantly altered the U.S. healthcare
system by authorizing, among many other things: (i) increased access to health insurance benefits for the uninsured and underinsured
populations; (ii) new facilitators and providers of health insurance, as well as new health insurance purchasing access points (i.e.,
exchanges); (iii) incentives for certain employer groups to purchase health insurance for their employees; (iv) opportunities for subsidies
to certain qualifying individuals to help defray the cost of premiums and other out-of-pocket costs associated with the purchase of health
insurance, and over the longer term; and (v) mechanisms to foster alternative payment and reimbursement methodologies focused on outcomes,
quality and care coordination. In addition, certain states in which we operate are periodically considering various healthcare reform
proposals.
Since
their passage in 2010, the Health Reform Laws have triggered many changes to the U.S. healthcare system, some of which took effect (e.g.,
the subsequently eliminated individual mandate penalty) while others have continued to be delayed and subsequently repealed (e.g., the
medical device tax). The Health Reform Laws also have faced several challenges and remain subject to ongoing efforts to repeal or modify
the laws. For example, President Trump issued an Executive Order 13765 (Minimizing the Economic Burden of the Patient Protection and
Affordable Care Act Pending Repeal) on January 20, 2017 granting authority to certain executive departments and agencies to minimize
the economic burden of the PPACA. However, President Biden revoked this Executive Order on January 28, 2021 (as part of President Biden’s
Executive Order on Strengthening Medicaid and the Affordable Care Act) and directed heads of departments to “consider whether to
suspend, revise, or rescind — and, as applicable, publish for notice and comment proposed rules suspending, revising, or rescinding”
actions taken by the Trump Administration which may hinder the operation of the Health Reform Laws.
Nevertheless,
the core tenets of the Health Reform Laws remain in effect with several exceptions. The individual mandate penalty was eliminated beginning
in 2019 through the Tax Cuts and Jobs Act of 2017. In addition, on December 20, 2019, the Further Consolidated Appropriations Act, 2020
was signed into law which repealed several provisions that were included in the Health Reform Laws to pay for the increased federal spending
associated with the Health Reform Laws. Specifically, Congress: (i) repealed the Medical Device Excise Tax, which imposed a 2.3% excise
tax on manufacturers, producers and importers of certain medical devices; (ii) repealed the health insurance tax, which applies to most
fully insured plans, beginning in 2021; and (iii) repealed the so-called Cadillac Tax, which imposed an excise tax of 40% on premiums
for employer-sponsored individuals and families that exceeded a certain minimum threshold. Prior to these changes Congress had passed
a short-term spending bill as part of the Continuing Appropriations Act of 2018 that delayed the implementation of these provisions and
eliminated the Independent Payment Advisory Board, which was a 15- member panel of healthcare experts created by the Health Reform Laws
and tasked with making annual cost-cutting recommendations for Medicare if Medicare spending exceeded a specified growth rate.
The
Health Reform Laws have also been the subject of litigation. In particular, in 2019, a collection of 20 state governors
and state attorneys general (subsequently two states have dropped out) filed a lawsuit against the federal government in the Northern
District of Texas seeking to enjoin the entire Health Reform Laws following the elimination of the individual mandate penalty. The District
Court ruled that without the penalty the individual mandate was unconstitutional and further held that all other provisions of the Health
Reform Laws should be overturned as well. The U.S. Court of Appeals for the 5th Circuit affirmed the trial court’s decision; however,
instead of deciding whether the rest of the PPACA must be struck down, the 5th Circuit sent the case back to the trial court for additional
analysis. In March of 2020 the United States Supreme Court agreed to review the case and heard oral arguments on November 10, 2020. On
June 17, 2021, the Supreme Court held that the plaintiffs lacked standing and reversed the Fifth Circuit’s judgment in respect
to standing, vacated the Fifth Circuit’s judgment, and remanded the case with instructions to dismiss the case. Subsequently the
Fifth Circuit vacated the judgement of the District Court in its entirety and remanded the case to the District Court with instructions
to dismiss. The District Court finally dismissed the case on July 27, 2021.
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The
Trump Administration made a number of changes that have affected the individual and small group exchange markets, including modifications
to the open enrollment periods, funding cuts to patient support resources, including the patient navigator program, and failing to issue
cost-sharing reduction payments to insurers participating in the exchanges. In June 2018, the Trump Administration published a final
rule that allows small businesses and self-employed individuals to band together to create associations that are considered “employers”
under the Employee Retirement Income Security Act (“ERISA”) such that these associations are eligible to access large
group health plans, which are typically less expensive and are not subject to as many of the consumer protections imposed by the PPACA
on small group and individual health plans. In addition, the Trump Administration published a final rule which makes short term, limited
duration plans more accessible, providing individuals with another product offering that is generally less expensive but has fewer protections
than under the PPACA plans. This final rule combined with the association health plan final rule, may increase instability in the healthcare
exchanges by siphoning off potentially healthier people from the risk pool. However, in 2021 President Biden issued an Executive Order
on Strengthening Medicaid and the Affordable Care Act, directing heads of departments to review and potentially revoke or revise these
Trump-era actions. In light of the ongoing efforts to alter the Health Reform Laws, we are unable at this time to predict the full impact
that potential changes will have on our business, including provisions in the Health Reform Laws related to Medicare payments, mechanisms
to foster alternative payment and reimbursement methodologies focused on outcomes, quality and care coordination, Medicare enrollment
and claims submission requirements and revisions to other federal healthcare laws such as the federal Anti-Kickback Statute, the Stark
Law and the federal False Claims Act.
We
anticipate, however, that federal and state governments will continue to review and assess alternative healthcare delivery systems and
payment methodologies, and that public debate regarding these issues will continue in the future. Changes in the law or new interpretations
of existing laws can have a substantial effect on permissible activities, the relative costs associated with doing business in the healthcare
industry, and the amount of reimbursement available from government and other payors. Any repeal or modification of the Health Reform
Laws may materially adversely impact our business, financial condition, results of operations, cash flow, capital resources and liquidity.
In addition, the potential proposals for alternative legislation to replace the Health Reform Laws may have an adverse impact on our
business
Anti-Bribery
and Corruption Laws
We
are subject to the Foreign Corrupt Practices Act (“FCPA”). We are required to comply with the FCPA, which generally prohibits
covered entities and their intermediaries from engaging in bribery or making other prohibited payments to foreign officials for the purpose
of obtaining or retaining business or other benefits. In addition, the FCPA imposes accounting standards and requirements on publicly
traded U.S. corporations and their foreign affiliates, which are intended to prevent the diversion of corporate funds to the payment
of bribes and other improper payments, and to prevent the establishment of “off books” slush funds from which such improper
payments can be made. We also are subject to similar anticorruption legislation implemented in Europe under the Organization for Economic
Co-operation and Development’s Convention on Combating Bribery of Foreign Public Officials in International Business Transactions.
Human
Capital Resources
As
of December 31, 2021, we had 158 full-time employees and 9 part-time employees. None of our employees are represented by a union. We
consider our relations with our employees to be good but we do have a Whistleblower Hotline setup for employees to confidentially report
concerns. Of our current employees, approximately, nine are part of finance and accounting, 11 are involved in senior management, 19
in sales and marketing, one in research, development and regulatory and 118 in operations.
We
value the importance of retention, growth and development of our employees and we believe we offer competitive compensation (including
salary, incentive bonus, and equity) and benefits packages. We traditionally will benchmark compensation with external sources to verify
positions are paid in-line with the market. Our corporate culture is built on passion – we believe in the company’s vision
of ridding the world of sleep apnea and hire employees who want to share that same passion. We hold annual company-wide trainings and
host regularly scheduled management meetings where management communicates notable corporate developments to be disseminated to employees,
as well as a periodic corporate all hands meetings. We are always looking for additional ways to diversify our workforce. We will continue
to promote a work environment that is based on the fundamental principles of human dignity, equality and mutual respect. In addition,
we are committed to providing a safe and healthy work environment for all of our employees. In response to the COVID-19 pandemic, we
have required personal protective equipment for patient-facing employees in addition to requiring daily health questionnaires and temperature
checks. Many employees work remotely and we have limited travel as a result of the pandemic. We will continue to support our workforce
during these unprecedented circumstances to ensure their safety and well-being.
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Corporate
History
Formation
We
were originally organized on July 7, 2016 in Wyoming as Corrective BioTechnologies, Inc. On September 6, 2016, we changed our name from
Corrective BioTechnologies, Inc. to Vivos BioTechnologies, Inc. On March 2, 2018, we changed our name from Vivos BioTechnologies, Inc.
to Vivos Therapeutics, Inc. During our formation in 2016, we issued an aggregate of 933,334 shares of common stock to a group of our
founders, including Summit Capital USA (now Upeva, Inc., 666,667 shares), Regal Capital Venture Partners LLC (166,667 shares) and Thomas
P. Madden (100,000 shares) at a purchase price of $0.0003 per share (for an aggregate of $280 of proceeds).
Acquisition
of BioModeling Solutions, Inc. and First Vivos, Inc.
In
August and September 2016, we completed, by way of a share exchange, an agreement to acquire the business and operations of (1) BMS (now
a wholly-owned subsidiary), which was engaged in the manufacture and sale of our patented DNA appliance ® and FDA cleared
mRNA appliance ® (collectively with special proprietary treatment protocols comprises The Vivos Method), and (2) First
Vivos, Inc., a Texas corporation (“First Vivos”), which proposed to develop and operate a retail chain of Vivos Centers
with specially trained dentists that offer The Vivos Method and corroborating physicians. In connection with the share exchange with
BMS, we issued 3,333,334 shares of common stock to the shareholders of BMS (including, but not limited to, Dr. G. Dave Singh, our founder
and former Chief Medical Officer and director, who received 3,219,705 shares) in exchange for 12,423,500 shares of BMS, which constitutes
100% ownership interest in BMS. In connection with the share exchange with First Vivos, we issued 3,333,334 shares of common stock to
the shareholders of First Vivos (including, but not limited to, R. Kirk Huntsman, our co-founder, Chairman of the Board and Chief Executive
Officer, who received 1,833,334 shares) in exchange for 5,000 shares of First Vivos, which constitutes 100% ownership interest in First
Vivos.
The
transaction was accounted for as a reverse acquisition and recapitalization, with BMS as the acquirer for financial reporting and accounting
purposes. Upon the consummation of the acquisition, the historical financial statements of BMS became our historical financial statements
and continued to be recorded at their historical carrying amounts.
Adoption
of Stock and Option Award Plan
On
April 18, 2019, our stockholders approved the adoption of a stock and option award plan (the “2019 Plan”), under which 333,334
shares were reserved for future issuance for options, restricted stock awards and other equity awards. On June 18, 2020, our stockholders
approved an amendment and restatement of the 2019 Plan to increase the number shares or our common stock available for issuance thereunder
by 833,333 share of common stock such that, after amendment and restatement of the 2019 Plan, 1,166,667 shares of common stock will be
available for issuance under the 2019 Plan. The 2019 Plan permits grants of equity awards to employees, directors, consultants and other
independent contractors.
Approval
of Transfer of Corporate Domicile and Reverse Stock Split
On
April 18, 2019, our stockholders voted to authorize our board of directors to recapitalize our common stock by way of reverse stock split
at a ratio of up to one for three. In addition, on such date, our shareholders also authorized our board of directors to transfer our
corporate domicile from Wyoming to another U.S. state. Our board of directors elected not to implement the reverse stock split transfer
of corporate domicile at that time.
Effective
August 12, 2020, we transferred our corporate domicile and became a Delaware corporation pursuant to Section 17-16-1720 of the Wyoming
Business Corporation Act and Section 265 of the Delaware General Corporation Law. As a result of the transfer of corporate domicile,
each share of capital stock of Vivos Wyoming became a share of capital stock of Vivos Delaware on a one-to-one basis, and such shares
shall carry the same terms in all material respects as the shares of Vivos Wyoming. The transfer of corporate domicile has heretofore
been approved by the board of directors and majority shareholders of Vivos Wyoming.
On
July 30, 2020, prior to the transfer of our corporate domicile from Wyoming to Delaware, Vivos Wyoming we implemented a one-for-three
reverse stock split of our outstanding common stock pursuant to which holders of Vivos Wyoming’s outstanding common stock received
one share of common stock for every three shares of common stock held. Unless the context expressly dictates otherwise, all references
to share and per share amounts referred to in this Annual Report reflect the reverse stock split.
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Segment
Information
We
manage our business within one reportable segment. Segment information is consistent with how management reviews our business, makes
investing and resource allocation decisions, and assesses our operating performance.
Corporate
Information
Our
principal offices are located at 9137 Ridgeline Boulevard, Suite 135, Highlands Ranch, Colorado 80129, and our telephone number is (866)
908-4867. Our website is www.vivos.com and the information that can be accessed through our website is not part of this Annual
Report on Form 10-K.
Available
Information
We
maintain a website at www.vivos.com . You may access our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports
on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act with the SEC free
of charge at our website as soon as reasonably practicable after such material is electronically filed with, or furnished to, the SEC.
The reference to our website address does not constitute incorporation by reference of the information contained on our website, and
you should not consider the contents of our website in making an investment decision with respect to our common stock.
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Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.