Item 1. Business
Item
1. Business
Overview
We
are a medical technology company focused on the development and commercialization of innovative treatment alternatives for patients
with sleep disordered breathing (SDB), including mild-to-moderate obstructive sleep apnea (OSA). We believe our products and technology
represent a significant improvement in the treatment of mild-to-moderate OSA versus other treatments such as continuous positive
airway pressure (or CPAP) or palliative oral appliance therapies. We call our alternative and advanced treatment the Vivos
System .
The
Vivos System
The
Vivos System is an advanced therapeutic protocol, which combines the use of customized oral appliance specifications developed
by Vivos and prescribed by specially trained dentists in cooperation with their medical colleagues. We believe the Vivos System
technology represents the first non-surgical, non-invasive and cost-effective treatment for people with mild-to-moderate OSA.
Combining technologies and protocols that alter the size, shape and position of the tissues of a patient’s upper airway,
the Vivos System opens airway space and can significantly reduce symptoms and conditions associated with mild-to-moderate OSA.
Published studies have shown that using our customized appliances and clinical protocols led to significantly lower Apnea Hypopnea
Index scores and improve other conditions associated with OSA. Our patented oral appliances have proven effective (within the
scope of the U.S. Food and Drug Administration (or FDA) cleared uses) in over 15,000 patients treated worldwide by more than 1,200
trained dentists.
The
Vivos System consists of combination of our patented oral appliance (the mRNA appliance ® ) with multi-disciplinary
and proprietary clinical treatment protocols that has 510(k) clearance from the FDA as a Class II medical device for the treatment
of snoring, mild-to-moderate OSA and SDB. We also market a specially designed and patented FDA Class I customized oral appliance
( DNA appliance ® ) and a number of preformed pediatric oral appliances, which we call the Vivos
Guides . For the treatment of mild-to-moderate OSA, the Vivos System and other Vivos products are typically delivered to
patients by dentists specially trained to use the Vivos System to address certain craniofacial and morphological conditions commonly
associated with SDB and mild-to-moderate OSA.
Vivos DNA appliance
Vivos mRNA appliance
Sleep
Apnea and the Role of Dentists in Treatment
The
House of Delegates of the American Dental Association in 2017 adopted a policy statement describing the important role dentists
can play in helping identify patients at greater risk of sleep related breathing disorders. By focusing our business model around
dentists, we fulfill this role by training dentists and providing the support to use the Vivos System with their patients that
suffer from mild-to-moderate OSA. Our program to train dentists and offer them other value-added services as described below is
called the Vivos Integrated Practice (VIP) program. The VIP program provides dentists with a strong economic incentive
to provide this treatment and prescribe the Vivos System, together with practice support services.
Sleep
apnea is a serious and chronic disease that negatively impacts a patient’s sleep, health and quality of life. According
to a 2019 article published in Chest Physician, it is estimated that OSA afflicts 54 million adults in the U.S. alone,
and according to a 2016 report by Frost & Sullivan, OSA has an annual societal cost of over $149.6 billion. According to the
study “ Global Prevalence of Obstructive Sleep Apnea (OSA) ” conducted by an international panel of leading researchers,
nearly 1 billion people worldwide have sleep apnea.
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The
Vivos System is estimated to be effective in approximately 80% of cases of obstructive sleep apnea. Approximately 1 billion people
globally suffer from OSA, and as many as 80% remain undiagnosed. Research has shown that when left untreated, OSA increases the
risk of comorbidities, such as high blood pressure, heart failure, stroke, diabetes, dementia and other debilitating, life-threatening
diseases.
Obstructive
sleep apnea can range from mild to severe, based on a measurement system called the apnea-hypopnea index (AHI). The AHI is an
index of the number of partial or complete airway blockages lasting 10 seconds or longer that a patient experiences in an hour.
Studies have shown that the patented and proprietary technologies and protocols incorporated into the Vivos System technology
alter the size, shape and position of the tissues that comprise the human airway. In 17 published, peer-reviewed studies (on which
our founder and Chief Medical Officer was an author) that examined the impact of our technologies and protocols on the AHI scores
of patients with varying degrees of OSA, patient AHI scores were reduced from a low of 38% to a high of 98.6%, with the mean AHI
reduction shown in such studies being 67.4%. The results from published case reports and articles, together with patient-reported
outcomes, have shown that our Vivos System therapy provides a significant reduction in the severity of patients’ OSA (as
measured by industry standard indices such as the AHI among others), improvement in sleep-related quality of life, reduction in
snoring, as well as a high patient compliance rates and a strong safety profile.
The
treatment by a dentist of SBD and mild-to-moderate OSA with the Vivos System follows a required diagnosis of these conditions
(typically through the use of either a polysomnogram (or PSG) or home sleep apnea test (or HSAT) by a medical doctor which is
often provided by the sleep test provider.
VivoScore TM
, Powered by SleepImage
In
February 2021, we launched VivoScore TM Powered by SleepImage ® , an FDA cleared diagnostic technology
for home sleep apnea testing featuring what we believe to be significant commercial advantages over existing HSAT products and
technologies in the market. We believe VivoScore may enable healthcare providers to more efficiently screen, diagnose and initiate
treatment for OSA in their patients which could result in more patients being treated with our Vivos System. While we anticipate
increased revenue from VivoScore due to an expected increase in total patients tested and a corresponding increase in patient
enrollment in Vivos System treatment, in arriving at this conclusion, we are relying on the results of a pilot test we conducted
and other feedback from VIPs, which may or may not prove reliable on a broader scale.
VivoScore
is a comprehensive home sleep apnea test that utilizes proprietary cardiopulmonary coupling technology developed by MyCardio LLC
d/b/a SleepImage (“SleepImage”). VivoScore consists of a single-sensor ring recorder worn on the finger that works
with a mobile phone application which facilitates a seamless data capture and upload and proprietary cloud-based algorithms to
evaluate sleep quality and clinically diagnose sleep apnea. VivoScore test results have been shown to be comparable with overnight
in-lab PSG tests. VivoScore creates comprehensive proprietary sleep quality measures, such as the Sleep Quality Index (or SQI),
that go beyond a mere clinical diagnosis for sleep apnea to more effectively manage treatment benefit and improve patient outcomes.
With no consumables required, per test costs are significantly reduced, which is expected to allow for broad distribution and
multi-night sleep evaluations using VivoScore that are often required by insurance carriers.
The
SleepImage System, which is the underlining technology for VivoScore, is FDA cleared for the purpose of evaluating sleep quality
and to diagnose and manage sleep disordered breathing in both children and adults and may eliminate access and cost hurdles that
may exist with other competing HSAT technology. Current estimates show that 80% of sleep apnea sufferers remain undiagnosed and
untreated, creating a pressing need for an easy-to-use, clinical grade, low-cost HSAT for patients of all ages.
We
are bringing VivoScore to market under a Licensing, Distribution, and Marketing agreement with SleepImage. This agreement is exclusive
to our company with respect to white labeling of the VivoScore brand to the sleep dentistry market in the United States and Canada.
Our agreement with SleepImage has an initial term of two (2) years and is subject to automatic one (1) year extensions, subject
to the right of the parties to terminate the agreement prior to an extension. Either party also has the right to terminate the
agreement (subject to applicable notice and cure periods) for customary matters such as breach of the Agreement or bankruptcy
of a party. SleepImage also has the right to terminate the agreement under certain other circumstances, including a change of
control of our company.
Our
Mission
Our
mission is to rid the world of OSA . We believe we are well-positioned with what we consider to be a disruptive technology
in our Vivos System aimed at treating mild-to-moderate OSA, with a clear first-mover strategy in penetrating the dental market
as a means of treating OSA, compelling economics at each level of the delivery chain, and a talented team of experienced professionals
who are passionate about what we do and driven to deliver results.
Our
Market Opportunity
Estimates
from publicly available information vary as to the extent of obstructive sleep apnea in the United States, but we believe the
market is significant. According to a 2010 publicly available analysis from researchers at the Harvard Medical School Division
of Sleep Medicine, mild obstructive sleep apnea is defined by an AHI between 5 and 15 and has a prevalence of 8-11% of the adult
population in the United States. A 2004 study published in the Journal of the American Medical Association stated the prevalence
of mild obstructive sleep apnea is one in five adults. Based on our analysis of the available public information, we estimate
that approximately 15% of the adult population in the United States and Canada suffers from mild-to-moderate OSA. Based on the
estimated total adult population of 284 million in the United States and Canada, we believe the total addressable United States
and Canadian market is approximately 43 million adults. Our estimates set forth below relating to the intended uses of the Vivos
System are also based in part upon data found in the study Oral Appliance Treatment for Obstructive Sleep Apnea: An Update,
published publicly by the National Institutes of Health in 2014. Targeted treatment projections identified by this method
of sleep titration were found to result in effective treatment in 87% of patients predicted to be successfully treated of OSA
in an initial study. To be conservative and based on available data and our internal market analysis, we estimate that over 80%
of individuals diagnosed with OSA in the North American addressable market may be candidates for the Vivos System, leaving us
with a total addressable consumer market of over 43.2 million adults.
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We
currently charge clinicians an average sales price of approximately $1,600 per adult case for the Vivos System. There are approximately
160,000 qualified general dentists in the United States and Canada who could potentially offer the Vivos System to their patients.
Based on the addressable US and Canadian consumer market described above and average sales price, we believe the addressable consumer
market for adults in the United States and Canada is approximately $69 billion.
In
addition, another published study, titled “ Global Prevalence of Obstructive Sleep Apnea (OSA) ,” conducted by
an international panel of leading researchers in 2007, reported that nearly 1 billion people worldwide have sleep apnea. Accordingly,
we believe there is a substantial market opportunity for us outside the United States and Canada.
Our
Treatment Alternative for OSA – the Vivos System
The
Vivos System is a non-invasive, non-surgical, non-pharmaceutical, multi-disciplinary treatment modality for the treatment of mild
to moderate OSA. The proprietary and virtually painless Vivos System enhances and increases the upper airway and offers patients
what we believe to be an effective treatment alternative based on clinical retrospective data showing
that some patients diagnosed with mild-to-moderate OSA, snoring and SDB symptoms are improving .
Based on VIP and patient feedback we have received, we believe initial therapeutic benefits from using the device are often achieved
relatively quickly (in days or weeks) and final clinical results are typically achieved in 12 to 24 months), all at a relatively
low cost to consumers ranging between $7,000 and $10,000 for adults and $3,500 to $6,000 for children (costs vary by provider)
when compared to other options such as surgery.
We
believe that the Vivos System alters the size, shape and position of the tissues that surround and comprise the functional space
known as the upper airway. This belief is based on retrospective raw data with validated before and after sleep studies and Cone
Beam Computerized Tomography (CBCT) scans from treating clinicians and patient testimony. As the Vivos System treatment process
progresses, the airway expands, with many patients reporting a significant reduction of their mild-to-moderate OSA symptoms. Our
primary product used in the Vivos System is the mRNA appliance ® , a specifically designed, custom oral appliance
that is worn primarily in the evening hours and overnight and is available for adults. The total treatment time can range from
12 to 24 months with 18 months being the approximate mean treatment time. Our appliances require periodic adjustments some of
which can be performed by the patient and others that are typically rendered at the dental office where treatment was initiated.
Patients
who undergo treatment in the Vivos System will typically receive a customized mRNA appliance fitted to both the upper and lower arches.
Alternatively, the VIP may prescribe an upper arch DNA appliance with the possibility of adding a lower arch DNA appliance later-on in
treatment. Each case is priced accordingly, and patient fees are set by the treating dentist. It is not common for a given patient to
be prescribed both an mRNA appliance and a DNA appliance. Irrespective of the Vivos device prescribed, each patient is given specific
protocols and instructions for wear and maintenance, including the expected duration of daily wear (typically 14-16 hours per day including
overnight). In addition to the oral appliance treatment, the patient may be referred for treatment by an orofacial myofunctional
therapist, a chiropractor, an ear, nose and throat physician (“ENT”), and/or other healthcare providers for adjunctive therapy,
as necessary. Each of these providers contributes to the overall treatment outcomes within the scope of their individual licensures.
The Vivos System is a multi-specialty system that is collaborative with several related healthcare specialties such as those just listed.
Through
the course of treatment with the Vivos System, patients have reported a variety of outcomes, including:
●
Reduction
of snoring,
●
Reduction
in AHI level and/or other indicators of mild-to-moderate OSA,
●
Relief
of mild-to-moderate OSA symptoms,
●
Restoration
and improvement of normal (nasal) breathing,
●
Improvement
in overall sleep quality,
●
Reduction
in the need for other lifetime treatment options such as CPAP,
●
Restoration
and maintenance of proper facial symmetry and alignment,
●
Craniofacial
and orthodontic correction,
●
Resolution
of TMJ pain, clicking, and locking, and
●
Facial
aesthetic improvement, including a broader smile and reduced ‘gummy smile’
The
Vivos System has been specifically designed to promote the proper growth and development of the hard and soft tissues surrounding
and comprising the oral cavity, nasal cavity, upper and lower jaws, and other tissues which together form and shape the airway.
As these areas develop more fully using the Vivos System, a patient’s airway typically widens and expands (a process we
call Pneumopedics ® ), enabling them to breathe properly through their nose. With a more open and less-obstructed
airway and easier nocturnal breathing, the symptoms of SDB often diminish over time and patients often report no longer suffering
from the adverse impacts of SDB or mild-to-moderate OSA. Use of the Vivos System is variable and case dependent but is typically
recommended to be worn daily for 12 to 16 hours starting in the early evening and continuing overnight. During use, patients can
typically talk (with minor difficulty), drink and swallow, but the device must be removed to eat. An example of the impact of
Vivos System treatment on an upper airway is shown in the figures below depicting scans of the airway before and after treatment.
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30-Year-Old
Male | 14 Months
Before
(March 2017)
After
(May 2018)
30-Year-Old
Male – 14 Months Treatment. Before minimum airway area: 31.4mm 2 – After minimum airway area: 111.6mm 2 .
Before total airway volume: 13.22c – After total airway volume 26.5cc. (Imaging performed with no oral appliance in the
mouth)
Often
the cause of OSA is abnormal anatomical features of soft tissues and/or structures of the maxillomandibular skeleton that cause
a disproportionate anatomy of the airway. Correcting the maxillo-mandibular skeletal and oral soft tissue structures can reduce
obstruction of the upper airway, as shown above.
The
Vivos System works to treat OSA as follows:
● Published
studies (including in the Austin Journal of Sleep Disorders by our Founder and Chief
Medical Officer, Dr. Dave Singh, published October 16, 2014) have shown that the patented
and proprietary technologies and protocols incorporated into the Vivos System alter the
size, shape and position of the tissues that comprise the human airway, leading to lower
AHI scores in patients with mild-to-moderate OSA.
● Our
multi-disciplinary clinical approach often involves sleep specialist physicians, dentists,
myofunctional therapists, chiropractors, and other healthcare providers. Each of these
providers contributes to the overall treatment outcomes within the scope of their individual
licensures. Our recently launched Medical Integration Division (MID) assists VIP practices
establish clinical collaboration ties to local primary care physicians, sleep specialists,
ENTs, pediatricians, pulmonologists and other healthcare professionals who routinely
see or treat patients with sleep and breathing disorders.
● Retrospective
evaluations of patients post treatment, as reported observationally by Vivos-trained
clinicians, have not shown (where patient compliance with prescribed protocols has occurred)
significant amounts of regression, resorption ( a common
type of dental injury or irritation that causes a loss of a part or parts of a tooth)
or relapse in the majority of cases (although we have only very limited case report
data to support this view).
Our
Growth Strategy
Our
goal is to be the global leader in providing a clinically effective non-surgical, non-invasive, non-pharmaceutical, and low-cost
alternative for patients with sleep disordered breathing, including mild-to-moderate OSA. We believe the following strategies
will play a critical role in achieve this goal and our future growth:
●
Expand
our North American (U.S. and Canada) sales and marketing organization to drive adoption of our Vivos System. We intend
to rapidly and efficiently grow our sales and marketing organization in order to target and expand our network of Vivos Integrated
Practices.
●
Drive
medical and dental community awareness of Vivos System. We intend to continue to promote awareness of the value proposition
of the Vivos System through training and educating dentists, physicians, and other healthcare providers. To accomplish this,
we conduct regular online, national, regional and local training and educational programs for both the dental and medical
communities. We intend to continue to publish additional clinical data in various industry and scientific journals and online
and to present at various industry conferences.
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●
Continue
to establish indirect marketing channels . We have entered and plan to expand strategic alliances within the medical
and dental communities to increase awareness of our products.
●
Build
patient awareness of the Vivos System. We also plan to continue building patient awareness through our direct-to-patient
marketing initiatives which we anticipate will include celebrity endorsements, paid search, radio, television, social media,
company sponsored events, corporate wellness programs, and online video.
●
Invest
in research and development to drive innovation and expand indications. We are committed to ongoing research and development
and we intend to invest in our business to further improve our products and validate our value proposition. We intend to invest
in existing and next generation technologies to further improve our products and clinical outcomes, optimize patient acceptance
and broaden the patient population that benefits from the Vivos therapy. We are in the early stage of initiating a prospective
randomized clinical trial evaluating our mRNA appliance ® evaluating the efficacy of the mRNA appliance ®
to treat mild-to-moderate OSA, SDB and snoring. The proposed study is described further below:
Proposed
Study: Stanford University, Department of Sleep Medicine
Purpose:
To evaluate efficacy of the mRNA appliance ® to treat mild-to-moderate OSA, SDB and snoring
Design:
Prospective randomized clinical trial.
Trial
duration: Approximately 30 months
Randomization
process: Case-control sample of 140 subjects, randomized on a 1:1 basis for continuous positive airway pressure (CPAP)
or biomimetic device
Inclusion
criteria: Age over 21 years old to age 63; good compliance; good oral hygiene/dental health; sufficiently dentate in both
arches
Endpoints:
AHI: RDI: ODI: SaPO 2 : %N3: %REM: Upper airway volume, Minimum cross-sectional area
Lead
investigator: Dr. Clete Kushida MD PhD
Expected
enrollment time: 6 months; proposed commencement of May 1, 2021
Expected
date of completion: Summer 2023. Note: this study has received IRB approval from the Stanford University.
●
Pursue
strategically adjacent markets and international opportunities. We have trained dentists from many different countries
all over the world. Obstructive sleep apnea is a disease that is prevalent worldwide, and we believe there is a significant
opportunity for our products outside the United States. We have begun an initial assessment of the development and commercialization
of the Vivos System for markets outside of North America, and we plan to conduct further strategic evaluation of such markets
as we expand our market penetration throughout the United States and Canada. We also intend to explore strategic collaboration
opportunities in Europe and the rest of the world in order to maximize the commercial potential and the availability of the
Vivos System to patients.
Our
Revenue Model
Our
revenue is derived from three primary sources, namely (1) VIP enrollment and training fees (comprised of one-time, up-front fees,
as well as optional renewal fees after 12 months); (2) recurring Vivos System and Vivos Guides sales; (3) recurring monthly subscription
fees from our Billing Intelligence Services (BIS); and (4) MID one-time development and recurring management fees.
VIP
office training and enrollment fees. We derive revenue from one-time enrollment and training fees charged to new VIPs,
which are dental practices specially trained by us in the use of the Vivos System. We have three VIP program pricing options which
we refer to as Tier 1, Tier 2 and Tier 3. Our Tier 1 fees are currently set at $50,000 for the main practice provider plus $10,000
for each associate doctor (although such fees for the main practice provider can be discounted to $40,000, while the associate
fees are not typically discounted and are the same across all tiers). Tier 2 pricing reflects a one-time enrollment fee of $25,000
coupled with a 30% price premium on appliances, and Tier 3 pricing reflects a $12,500 one-time enrollment fee coupled with a 50%
price premium on appliances. The one-time enrollment fee provides VIPs with extensive clinical and business integration training,
including training on matters such as billing and marketing. For additional subscription fees described further below, VIPs can
sign up for our Billing Intelligence Services (BIS) under which the VIPs outsource their medical credentialing, pre-authorizations,
billing, and payer collections functions to us. On average, our revenue from VIP enrollment fees currently is approximately $28,000
per VIP.
Recurring
Vivos System and Guide sales. Trained VIPs pay us an average adult case fee of approximately $1,600 per case, and $400
for a pediatric Guide case. We maintain average gross margins in excess of 70% on both adult and pediatric cases. In turn, VIP
offices typically charge adult patients fees ranging from $7,000 to $10,000, and $3,500 to $6,000 for pediatric cases. We estimate
that fully burdened costs to the VIP practice range from between $1,500 (pediatric Guides) and $3,000 (adult mRNA appliance ® )
per case.
Billing
Intelligence Services (BIS). This complete billing solution includes a comprehensive integrated revenue cycle management
software system that allows dentists to focus on running their practice and delivering the best care for their patients. Our medical
billing service generates recurring subscription fees from participating VIPs (Silver Package: $795 setup fee and $795 per month,
Gold Package: $1,800 setup fee and $895 per month, or Platinum Package: $2,800 set up fee and $995 per month) This important adjunctive
service is priced competitively and allows VIP offices to outsource a key back-office function without adding one or more full
time employees.
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Medical
Integration Division (MID). In addition, in 2020, we launched our MID to assist VIP practices to establish clinical collaboration
ties to local primary care physicians, sleep specialists, ENTs, pediatricians, pulmonologists and other healthcare professionals
who routinely see or treat patients with sleep and breathing disorders. The primary objective of our MID is to promote the Vivos
System to the medical profession and thus facilitate the potential for more SDB and OSA patients gaining access to the Vivos System,
which we believe can improve quality of life and can reduce overall health risks experienced these patients. The MID seeks to
fulfill that objective by meeting with VIP dentists and physicians in their local areas to establish physician practices using
the trademarked name “Pneusomnia Craniofacial Sleep Medicine Center” (Pneusomnia Center). These independent medical
practices will be set up as LLCs or subchapter S corporations owned by a small group of independent physicians, co-located in
the dental practice of the VIP dentist, and managed by our company under a management and development agreement. We believe our
early market response from MID activities has been promising, and in March 2021 we announced the opening of the first Pneusomnia
Center in Del Mar, California as well as plans to open additional Pneusomnia Centers in several other cities in the U.S. However,
it remains too early to predict the eventual impact on our overall revenue. If successful, the MID is expected to enhance the
overall practice level economics for independent VIP offices and generate additional lines of recurring revenue for us.
Vivos
Centers. Finally, we derive a relatively small amount of revenue from the management of two (2) clinics in Colorado (which
we call the Vivos Centers) where dentists and other healthcare professionals treat patients using the Vivos System. As a company,
we are not in the business of treating patients per se , as this occurs only through dentists and other professionals, operating
within the scope of their respective licenses, who, among other services, prescribe and treat patients using the Vivos System
and/or Vivos Guides. We thus have no direct control over patient intake or clinical care at our Vivos Centers. Our role is limited
to training and educating dentists and their staff, and to fulfilling orders placed for the Vivos System and/or Vivos Guides.
While
operating Vivos Centers through licensed dentists and other healthcare professionals was the main aspect of our business model
prior to July 2018, the Vivos Centers are not currently our core business, but rather a means by which we derive hands-on assessments
and field intelligence from the use and practice of the Vivos System in actual clinical settings. As such, we may dispose of one
or more of the Vivos Centers in the future, as was the case in October 2019 when we sold one Vivos Center located in Orem, Utah.
In our current business model, our core revenue drivers are enrollment and renewal fees from VIP clinical education and office
training, sales of the Vivos System and other appliances, and subscription fees from BIS services as described above.
Patient
Advantages
We
believe the Vivos System offers the following patient advantages:
● Reduce
or possibly eliminate the need for surgery or lifetime CPAP or mandibular advancement
therapy
● Non-invasive,
non-surgical and non-pharmaceutical treatment of OSA
● Comfortable
and easy to wear and to comply with treatment protocols
● No
known material side effects (minor spacing between teeth, bite changes, etc. are all
minor and easily addressed)
● Average
treatment is 12 to 24 months for most cases
● Affordable
(typically $7,000-$10,000 for an adult case and $3,500 to $6,000 for a child case)
● Adults
covered by most major medical insurance plans up to 70% (average is about 50%)
● Treatment
effective (for its FDA cleared uses)
● Restoration
and maintenance of craniofacial symmetry
● Improved
facial aesthetics (stronger jawline, reduce or eliminate “gummy” smiles)
● Near
term benefits (no waiting for months to see improvements)
● U.S.
patented 3D axial springs™ and screw mechanism for patient adjustment
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During
the course of treatment with our Vivos System, patients have reported the following adverse effects that include, but are not
necessarily limited to:
● Excessive
salivation or drooling (especially during the first few days or weeks of use)
● Changes
in dental occlusion (typically corrected at the end of treatment with clear aligners)
● Increases
in interproximal spacing between teeth (typically corrected with clear aligners or veneers)
● Minor
mouth or tooth soreness or pain that often results from the use of any intraoral device
● TMJ
or bite changes
Patient
Treatment Process
Most
potential patients learn they may be a possible candidate for OSA therapy through physician referral, education and advertising
campaigns, and/or dentist examinations. Some useful predictive information can be obtained from self-reported questionnaires given
to the patient in advance of a formal evaluation, and this procedure may simplify the clinical assessment of patients. The most
widely used of such questionnaires are the Berlin Questionnaire and the Multivariable Apnea Prediction Index.
If
a VIP dentist determines that a patient may have OSA, they will refer the patient to complete either a VivoScore or other home
sleep apnea test (which could be our VivoScore test) or a full polysomnography, which provides detailed information on sleep state,
respiratory behavior and gas exchange abnormalities, in addition to a range of other variables including body position, heart
rate and rhythm, and muscle tone and activity. The sleep test will be reviewed, and a diagnosis of the test will be given by a
medical doctor; usually by a doctor that specializes in sleep, a pulmonologist or a cardiologist.
If
a patient is diagnosed with sleep apnea from the reading of the home sleep apnea test or polysomnography test and is a candidate
for oral appliance therapy, additional data will be recorded including a CBCT imaging scan. After obtaining a prescription from
a physician, the VIP dentist will design a treatment plan and present the case to the patient. Upon treatment acceptance, the
financial arrangements will be organized including insurance pre-authorization and/or any deposits and payment plan agreements.
The VIP dentist will design the appliance(s) based upon treatment protocol and order the appliance through our cloud-based portal
that we call Vivos Aire.
Fabrication
of the Vivos System appliances usually takes between two to four weeks for delivery. Upon receipt of appliance(s) by the VIP dentist,
the patient will visit the dentist for an appliance seating and delivery appointment. Routine follow-up lasts for the 12 to 24
months of treatment.
Upon
determination of treatment completion, the patient will take a post-treatment home sleep apnea test, such as VivoScore, or a polysomnography
test. Post treatment CBCT imaging will be taken to compete the patient’s treatment and records profile.
Competition
Our
industry is subject to significant competition and rapid change from the introduction of new products and technologies and other
activities of industry participants. We compete as a first-line therapy in the OSA treatment market for patients with mild to
moderate OSA. There are several treatment options for patients with OSA depending on the level of severity of the disease, ranging
from lifestyle changes to surgery. The goals of therapy are to resolve signs and symptoms of OSA, improve sleep quality, normalize
and reduce the AHI, and generally increase SpO 2 (blood oxygen saturation) levels. CPAP therapy is typically considered
the first-line standard of care of therapy for adults with OSA; however, decreased patient adherence lessens the benefits of CPAP
therapy. Common reasons cited for lack of adherence is trouble getting used to wearing the CPAP device, difficulty tolerating
forced air, dry and stuffy nose, feeling claustrophobic, skin irritation, pressure sores, leaky mask, dry mouth, bothersome noise,
chronic bacterial and respiratory infections, and lack of intimacy. According to published research, many patients with mild-to-moderate
OSA, who prefer not to use CPAP, use mandibular advancement devices (or MAD) oral appliances as an alternative therapy; however,
treatment with MADs comes with its own set of adverse side effects, including dry mouth, dental caries, TMJ pain and sounds, soft
tissue and tongue irritation, excessive salivating, occlusal changes, damage to teeth or restorations, and tooth mobility, among
other effects.
CPAP
is a therapy often prescribed by medical doctors for patients with OSA. CPAP is delivered through a face or nasal mask that connects
through a hose to a bedside air compressor. The CPAP machine forces air into the nasal passages at pressures high enough to overcome
obstructions in the airway and facilitate normal breathing. The effectiveness of CPAP has been limited by low patient compliance
due to claustrophobic sensations, discomfort with the constant air pressure, irritation from an ill-fitting mask, embarrassment
in front of a bed partner, machine noise, skin irritation, dry mouth, sinus infections, nausea, acid reflux, and depression about
having a sleep disorder. CPAP therapy is a palliative solution to OSA. It can relieve symptoms but does not address the underlying
cause. When CPAP therapy is discontinued, patients typically revert back to having OSA.
Another
palliative solution to OSA is a mandibular advance device. MADs are oral appliances used to treat mild-to-moderate OSA. MADs are
used with the intent of moving the lower jaw and tongue base forward and/or preventing the tongue from moving back into the throat
or the oropharynx. This specific action has the effect of opening the airway, thereby minimizing or preventing snoring and/or
airflow compromise leading to OSA. Forward jaw posturing, maintained over several hours repeated daily, however, is not normal,
and can lead to a number of adverse side effects, including but not limited to, dental caries, dry mouth, tooth discomfort, temporomandibular
joint dysfunction (TMD or TMJD), craniofacial pain, muscular discomfort, malocclusion (bite changes), tooth movement, and more.
CPAP,
MADs and other products on the market that non-surgically address SDB and OSA are palliative therapies that temporarily treat
the symptoms only, which may worsen over time. We believe these therapies are not designed or intended to address or resolve the
tissue obstruction(s) which, in the opinion of some researchers, constitutes the potential root cause(s) of the disorder in up
to 98% of patients with OSA. CPAP and MADs require lifetime nightly use to be effective. Conversely, a number of published studies
show that by addressing the potential root cause of OSA in many patients, we believe the Vivos System may offer patients the very
real hope of a more effective solution to their OSA that can be accomplished in about 12 to 24 months.
7
The
follow graphic depicts what we believe to be the competitive landscape for the Vivos System:
We
believe that the leading SDB and OSA treatment modalities fall into the following categories:
● Continuous
Positive Airway Pressure (CPAP): This device is generally regarded as the first-line
standard of care treatment of OSA by the medical community. However, according to published
research, an estimated 29 to 83 percent of patients are nonadherent to CPAP therapy,
with non-adherence defined as a mean of less than 4 hours of use per night. CPAP devices
reportedly have 85% of the market share of those who are diagnosed with OSA according
to Frost & Sullivan.
● Mandibular
Advancement Devices (MADs): These oral appliances open the airway by moving the
mandible (the lower jaw) forward and holding it there. This jaw position tends to open
the airway and allows patients to breathe more freely during sleep. According to a published
presentation, “Oral Appliances in Today’s Treatment of OSA and Snoring”,
there are over 100 different brands and several configurations of MADs available through
dentists, and an unknown number of over-the-counter devices (which purportedly treat
snoring only).
● Other:
Weight loss, position therapy, myofunctional therapy, certain orthodontic treatments,
surgical implants such as Inspire, and maxillofacial surgery are other options to address
OSA.
We
consider our primary competition, both within and outside of the United States, to be both CPAP and other oral appliance products
(all of which represent variations on the same mandibular advancement device platform) typically delivered by licensed dentists,
such as SomnoMed, DynaFlex, TAP, EMA, and Herbst (which are FDA cleared) as well as ALF, Homeoblock and FAGGA (which are not FDA
cleared). According to the American Sleep Apnea Association, over 100 different oral appliances are FDA cleared for the treatment
of snoring and OSA. We believe other emerging businesses are in the early stages of developing mandibular advancement or other
oral appliance devices which incorporate novel technologies.
To
a lesser extent, we also compete with surgical therapies such as Uvulopalatopharyngoplasty (UPPP), maxillomandibular advancement
(MMA), robotic tongue reduction surgery, and Inspire Medical implants. While we compete with CPAP in general as an alternative
treatment for mild-to-moderate OSA, we believe the Vivos System is a superior alternative given its relative safety, comfort,
ease of use and the potential to resolve underlying conditions. In addition, the Vivos System is suitable for patients who cannot
tolerate CPAP or for whom CPAP has not been effective. In certain cases, clinicians may temporarily treat patients using a combination
of the Vivos System and CPAP.
As
highlighted in the chart above, a patient who is diagnosed with OSA faces two primary treatment pathways—non-surgical and
surgical. The Vivos System, CPAP, and mandibular advancement oral appliances are examples of non-surgical treatment options. Inspire
Medical Systems implants, UPPP surgery, and Maxillomandibular Advancement surgery are examples of surgical treatment options.
Each treatment option offers patients potential benefits and risks at a different price point.
8
We
believe the Vivos System offers patients several important advantages. Treatment in the Vivos System is typically limited to a
defined period of time (12-24 months), whereas both CPAP and oral appliance therapy require lifetime nightly use to be effective.
Treatment in the Vivos System also addresses the underlying anatomical cause of the OSA, whereas both CPAP and oral appliances
are palliative and effective only for temporary relief of symptoms while the devices are being used. Neither treatment purports
to correct the underlying tissue and structural anomalies that give rise to the OSA condition in the first place. Long-term compliance
in both alternative non-surgical protocols can be challenging. Yet once treatment in the Vivos System is complete, no further
intervention is necessary, in most cases.
Inspire
Medical Systems’ primary treatment for OSA involves surgical implant devices that seek to temporarily remove airway obstruction
by moving the tongue forward via an electrical stimulation. These devices relieve OSA symptoms and lower AHI scores, but pose
the added cost and risks of surgery, and must be used nightly over the patient’s lifetime in order to be effective. The
Vivos System avoids the cost and risk of surgery, and is less costly for both patients and insurance carriers than surgical options.
The Vivos System is thus far less dependent on insurance reimbursement for patients to be able to afford treatment.
We
believe that the primary competitive factors in the OSA treatment market are:
● company,
product and brand recognition;
● product
efficacy, safety, reliability and differentiation;
● third
party medical / dental insurance reimbursement availability;
● dedicated
practice development and clinical training teams;
● treatment
time duration, product ease of use, patient compliance, and patient comfort;
● procedure
costs to patients;
● quality
and volume of clinical data;
● education
of patients, dentists, physicians and sleep centers;
● sales
force experience and access;
● technological
innovation, product enhancements and speed of innovation; and
● pricing
and revenue strategies.
Most
of the other OSA treatments against which we compete have a greater penetration into the OSA treatment market. Mandibular advancement
oral appliances and a variety of surgical treatments are better known to ENT physicians, sleep centers, dentists, and the other
physicians on whom we may rely for referrals, but we believe dentist and physician awareness of our Vivos System therapy is increasing.
9
Our
Competitive Strengths
We
believe that the Vivos System has numerous advantages that, taken together, set us apart from the competition and position us
for success in the marketplace:
●
Significant
barriers to entry: We believe that third parties seeking to compete directly with us have significant barriers
to entry for the following reasons: competitors must offer a treatment modality with similar features, capabilities, research
support, FDA regulatory clearances, and successful clinical outcomes in the market; then establish a comprehensive educational
training program featuring other clinical professionals with actual experience and success using that particular treatment
modality to properly educate dentists on all clinical aspects of use with patients; then develop and promulgate the systems
and best practices required to successfully integrate the treatment of mild-to-moderate OSA using this novel treatment
modality in a dental practice; then establish and provide, by recruitment and otherwise, ongoing clinical mentoring and
support to dentists engaged in treating their patients for mild-to-moderate OSA and related conditions (clinical mentors
are limited and may be hard to find); and finally, assisting the dentists with case selection, case acceptance, patient
financing, and medical insurance reimbursement.
We
believe we have strategically and effectively addressed each and every one of the aforementioned barriers to entry, and
thus have created a novel and compelling single-source value proposition for dentists seeking to deliver OSA treatment
to their patients.
●
Vivos
System insurance reimbursement: Most major commercial insurance payers reimburse for our adult treatment in the United
States. The average level of reimbursement is approximately 50% (with coverage ranging from 5% to 70%), although medical insurance
is never a guarantee of payment, and patient deductibles and policy restrictions will vary.
●
Body
of published research and strong patient outcomes: Together with our network of trained dentists, we have developed
a body of clinical and patient data over approximately ten years and an estimated delivery of approximately 15,000 appliances
that demonstrates the safety, effectiveness, therapy adherence (patient compliance), and benefits of the Vivos System for
its FDA cleared and registered uses. The documented and reported benefits of treatment with the Vivos System have been consistent
across reports from dentists, and have been highlighted in approximately 55 published studies, case reports, and articles,
most of which have been peer reviewed. We believe this favorable data provides us with a significant competitive advantage
and will continue to support increased adoption.
10
●
First
mover advantage: Our business model is the first to focus on dentists screening patients for mild-to-moderate OSA
and SDB, referring patients to physicians for diagnosis, with the dentists then serving as the primary source of treatment
using the Vivos System for such patients. In addition, we provide VIPs not only with our novel treatment technology and protocols,
but also programs to support and incentivize broad case acceptance. We are the first company to offer individuals diagnosed
with mild-to-moderate OSA access to the Vivos System via our VIP dentists across the United States and Canada, whereby patients
can receive much-needed treatment that offers many of them a potentially better option than CPAP and/or MADs. We believe our
focus provides us with a significant first mover advantage and momentum over future competitors, as we have an estimated 1,200
dentists trained in the proper use of the Vivos System.
●
Differentiated
products: The dental profession’s historical and current contribution to the treatment of OSA has almost exclusively
been via the fitting of MADs. To our knowledge, only the Vivos System offers a truly differentiated, non-invasive treatment
option that actually works on a common root cause of the condition. MAD-type oral appliances are typically less expensive,
but do not reshape the upper airway like the Vivos System, and therefore require nightly use over a lifetime, and have a number
of other disadvantages.
●
Intellectual
property portfolio and research and development capabilities: We have a comprehensive patent portfolio to protect
our intellectual property and technology, with five design patents that expire between 2023 through 2029 and two utility patents
expiring in 2029 and 2030. We also own two Canadian patents and one European patent that has been validated in Belgium, Switzerland,
Germany, Denmark, Spain, France, United Kingdom, Hungary, Italy and the Netherlands, all of which expire in 2029. Our U.S.
trademark portfolio consists of ten registered marks and five pending trademark applications. Extensive online and in-person
training, multiple touch point support systems, specific fabrication materials, customized appliance designs, and multi-disciplinary
treatment protocols are all considered proprietary trade secrets and competitive advantages with no known counterparts.
●
Extensive
Training and Support Systems: We believe our extensive online and in-person clinical and business systems training
program offered through our Institute for Craniofacial Sleep Medicine (ICSM) is unmatched anywhere in dentistry and is a clear
competitive strength that would be difficult to replicate. Our integrated network of clinical advisors, market advisors, and
practice advisors is comprised of experienced and dedicated individuals with proven abilities to mentor, consult, and drive
new case starts within the specific environment of a dental practice. The collective experience, training, and performance
of such a broad network of individuals would be difficult to replicate and represents a core competitive strength.
●
Compelling
economics at all levels of the product and service delivery chain:
○
Vivos
Integrated Practice Program (VIP). We offer our VIP program with a tiered fee structure. These up-front enrollment
fees provide each VIP dentist with a full 12 months of unlimited access to all clinical, systems, and staff training offered
through our Institute for Craniofacial Sleep Medicine, along with full access to a dedicated team of professionals who
are available to assist with whatever questions or concerns new or existing VIPs may have. After the first year, dentists
may renew their access to the Institute for a reasonable monthly subscription fee.
In
addition to the Vivos training enrollment fees, all VIP practices are strongly advised to have Cone Beam Computerized
Tomography (CBCT) equipment that meets certain criteria available at their practices. These machines have many uses in
dentistry such as with implants, orthodontics, and routine diagnostics, and are critical in the diagnosis and treatment
planning with the Vivos System.
The
return on such an investment is seen by the relatively high gross margins available to VIP providers. See “Recurring
Vivos System and Guide Sales” below. According to the largest dental industry supplier, Henry Schein, within the
typical general dental practice, there are well over 400 patients with OSA.
A
new VIP dentist typically achieves 2 to 4 new cases per month within 12 months after receiving training, with a mid-term
target of 4 to 6 cases per month and a long-term target of 10 cases per month. At this average level of production and
profit margin, VIP providers can expect to see a full payback of their investment well within 18 months after they complete
their training.
○
Recurring
Vivos System and Guides Sales. Trained VIPs pay us an average adult case fee of approximately $1,600 per case, and $400 for
a pediatric Guide case. We maintain average gross margins in excess of 70% on both adult and pediatric cases. In turn, VIP offices
typically charge adult patients fees ranging from $7,000 to $10,000, and $3,500 to $6,000 for pediatric cases. We estimate that
fully burdened costs to the VIP practice range from between $1,500 (pediatric Guides) and $3,000 (adult mRNA appliance ® )
per case. Thus, VIP providers also have compelling unit case economics with relatively high gross margins.
○
Recurring
VIP Subscription Fees. Ongoing renewal access to our Institute for Craniofacial Sleep Medicine (ICSM) and online training
courses after first 12 months as a VIP are estimated at $595 per month and are expected to start in the first quarter of 2021.
Due to our extensive use of online broadcasting and training delivery, we believe incremental training costs to scale and
accommodate additional VIP providers will not be significant. Nevertheless, we do have costs associated with paying professional
lecturers, acquiring and recording fresh new content, and constant upgrades to our curricula and course offerings. In addition,
we do have a physical training facility currently under lease near Denver, Colorado with certain fixed and variable costs.
11
○
The
Institute for Craniofacial Sleep Medicine. Our Institute for Craniofacial Sleep Medicine (ICSM) provides advanced post-graduate
education and certification in the emerging science of Pneumopedics® and product-specific training for the use of Vivos products
and services. Certain adjunctive courses, such as orofacial myofunctional training and certification are offered through the
ICSM at an additional cost and profit to our company. Revenue from such courses is not material at the present time.
○
The
Airway Intelligence Service (AIS) provides a complete resource for VIPs to help simplify the diagnostic and appliance
design matrix and expedite the treatment planning process. AIS is provided as part of the price of each appliance and is not
a separate revenue stream. We believe that this value-added service included with every new case start is a major differentiator
between our higher cost products and other lower cost oral appliances (MADs) on the market.
○
The
Billing Intelligence Service (BIS). This complete billing solution includes a comprehensive integrated revenue cycle management
software system that allows dentists to focus on running their practice and delivering the best care for their patients. Our
medical billing service generates recurring subscription fees from participating VIPs (Silver Package: $795 setup fee and
$795 per month, Gold Package: $1,800 setup fee and $895 per month, or Platinum Package: $2,800 set up fee and $995 per month)
This important adjunctive service is priced competitively and allows VIP offices to outsource a key back-office function without
adding one or more full time employees.
○
Medical
Integration Division (MID). Our recently launched MID is tasked with assisting VIP offices to create close ties and
collaborative relationships with local physicians and other healthcare providers. Our first Pneusomnia Center is located
in Del Mar, California and is owned and operated by a diverse group of local physicians led by Dr. Mimi Guarneri, cardiologist,
founder and president of The Academy of Integrative Health and Medicine and an award-winning physician and researcher.
The intent of our MID is to expose more medical healthcare providers to our technology and products, and ultimately to
drive additional case volume to the VIP offices. The MID works closely with participating VIP offices and local physicians
or other interested healthcare providers to showcase the Vivos System.
Our
MID is charged with fostering closer collaboration between our VIP dentists and local physicians in order to improve overall
patient care and extend the opportunities for greater numbers of patients to receive what we believe is a treatment that
can improve quality of life and can reduce overall health risks experienced by SBD and OSA patients. The MID executes
that mandate by meeting with VIP dentists and physicians in their local areas to establish medical practices utilizing
the trademarked name “Pneusomnia”. These independent medical practices will be set up as LLCs or subchapter
S corporations owned by a small group of independent physicians, co-located in the dental practice of the VIP dentist,
and managed by our company under a management and development agreement. The physicians will capitalize the company physician
owned medical practice through an initial investment (which totals $100,000) and appoint a wholly-owned subsidiary of
our company as Manager under a long-term Management Services Agreement which pays us six (6%) percent of all net revenue
from sleep-related services. The treating dentist will sub-lease a portion of the space in his or her dental practice
to the physician practice. He or she will also contract through a professional services agreement with the physician practice
as a contract provider to treat patients at a fair market value rate to provide professional services. The difference
between the fees paid by patients and the contract rate paid by the physician practice to the treating dentist will give
the physician practice a margin of profit that will allow the physician practice to pay expenses and potentially generate
a cash flow for the physician owners. Owner doctors will receive profit distributions from their limited liability companies
or subchapter S corporations based solely on their ownership percentage and will not be compensated for patient referrals
in any way. We have built into our core MID business model a great degree of flexibility, such that elements of each Pneusomnia
Center as described above may change and be adapted to local state laws and regulations, and entity formation laws as
any such alterations do not violate any state or federal statutes or regulations. As of the date of this Annual Report,
we have opened one Pneusomnia Center clinic in Del Mar, California and have plans to open additional clinics in several
U.S. cities.
12
●
Targeted
approach to market development: We have established a systematic and scalable approach to actively and consistently
engage with our primary target audience of U.S. and Canadian dentists. In addition, our recently launched MID is actively
targeting physicians and other relevant healthcare providers in order to build awareness and collaborative patient options
at our VIP practices. Since the end of January 2020 our Continuing Education Department has offered over 200 education courses
through continuing education Zoom seminars, with total registration of more than 44,000 medical and dental professionals with
over 32,000 continuing education certificates distributed. Our sales force is focused on building long-lasting relationships
with dentists as we support their practices through all aspects of the Vivos System treatment protocol. We highlight our compelling
clinical data and value proposition to increase awareness and adoption by the medical community. We are confident that our
approach to engagement across multiple channels will continue to drive increased awareness of and demand for our Vivos System.
●
Marketplace
acceptance: Patient access to the Vivos System at a VIP practice is rapidly becoming readily available, and active
VIP providers can now be found in almost all major US cities and in many cities in Canada. The Vivos System and other company
products are in the marketplace, with growing acceptance among dentists and other healthcare providers.
Sales
and Marketing
We
have established a methodical approach to market development which centers on active engagement directly with members of the medical
community, including general dentists and medical doctors who treat SDB and OSA, to educate them on the Vivos System and its benefits.
The goals of our sales and marketing efforts are (i) secure new VIP dentists provide them with the tools to treat patients with
our products and (ii) more broadly educate the medical community regarding our products with a view towards expanding our number
of VIPs as well as medical professionals who could refer SBD and OSA patients to our VIPs for treatment.
We
sell the VIP Program to dentists through a direct sales force that primarily targets general dentists in the United States and
Canada. Our VIP program was developed to train dentists to identify and treat conditions associated with SDB and mild-to-moderate
sleep apnea. Our sales program to target medical doctors is our recently launched MID program, which was developed to assist VIP
practices to establish clinical collaboration ties to local primary care physicians, sleep specialists, ENTs, pediatricians, pulmonologists
and other healthcare professionals who routinely see or treat patients with sleep and breathing disorders.
We
sell our VIP program to dentists in the United States and Canada. In countries outside of North America we typically offer a modified
training and support program at a lower cost. We currently have approximately 10 direct sales representatives in the United States
and Canada. Our direct sales force engages in sales efforts and promotional activities focused on referring physicians, as well
as directly to the over 147,000 professionally active general dentists in the United States and the 13,000 general dentists in
Canada.
Our
current VIP sales organization is comprised of:
● one
Enrollment Specialist, who is the primary salesperson responsible for enrolling new VIPs;
● two
Enrollment Support Staff members, who are responsible for organizing potential VIP appointments
for Enrollment Specialist;
● three
Business Development Associates, who are responsible for cultivating new business leads
which are referred to the Enrollment Support Staff);
● one
Outreach and Engagement Associate, who is responsible for engaging with potential VIPs
in our sales process with surveys and offers of online courses with the purpose of leads
to be referred to the Enrollment Support Staff members; and
● one
Practice Advisory Onboarding Specialist, who is responsible for onboarding new VIPs to
our training programs.
Our
MID sales organization is comprised of a Senior Vice President that leads the MID sales efforts and one Senior Director of Business
Development. We plan on growing our MID sales organization by recruiting candidates that have extensive healthcare backgrounds,
strong business development experience setting up physician owned medical facilities/practices and significant healthcare regulatory
knowledge.
We
utilize indirect and direct marketing channels to inform and educate dentists, medical doctors and healthcare professionals about
the Vivos System. Our indirect marketing channels include strategic partners, industry key opinion leaders, trade shows and our
own clinical advisor network. Our direct marketing channel includes outreach to prospective VIPs using digital advertising platforms
including Facebook and Google ad placements. The objective of our indirect and direct marketing efforts are to bring dentists,
medical doctors and healthcare professionals to our educational and training websites to learn about SDB, OSA and treatment alternatives.
We
believe our dentist and medical doctor marketing efforts have been effective in facilitating contact via our Vivos introduction
and online training webinars, particularly during the COVID-19 epidemic.
13
Potential
Economics for Trained VIP Clinicians
Dentists
that enroll in our VIP program have favorable economics. The actual incidence of dental patients with OSA will vary, but our conservative
estimate would suggest the average dental practice sees 400-500 adult patients with a high risk of suffering from obstructive
sleep apnea. Using these demographic figures, the economic potential per dentist may be calculated, based on a retail adult case
fee of approximately $9,000, fully burdened VIP provider costs of approximately $3,000, and net profit of approximately $6,000,
to be over $3,300,000 in annual gross revenue potential annually with over $2,400,000 in potential net profit. We believe based
on our experience that dentists have seen accretive economic additions to their practices with the Vivos System, and thus the
VIP program can likely add to the doctor’s take-home income. Our sales and clinical advisory dentists conduct training primarily
in a highly personalized, deep immersion workshop format at our Institute for Craniofacial Sleep Medicine. The key topics covered
in training include case selection, clinical diagnosis, treatment planning, appliance design, adjunctive therapies, instructions
on ordering Vivos products, guidance on pricing, case acceptance, instruction on insurance reimbursement protocols and interacting
with our proprietary software system and the many other features of our website. We present our training material in a manner
we believe to be superior to most other dental training and experience. As a result, we are able to complete the initial training
workshops, both online and in person, typically within just 15 days spread out over several weeks. Our success in training approximately
1,200 dentists confirms our belief that training represents a minimal barrier to adoption for most dentists.
Below
is an illustrative model depicting the total additional revenue a dentist might receive by treating patients with the Vivos System.
The potential patients with OSA is determined by using a calculation that results in a conservative estimate that 30% of patients
of a dental practice patient may suffer from OSA (according to a 2019 article published in Chest Physician ). The revenue
treatment fee is estimated at $9,000 per patient. This illustration helps to explain why a dentist might want to become a trained
VIP and use the Vivos System.
Number of Active Patients in
Typical Dental Practice
Potential Patients with OSA
Potential Additional Revenue for Dentist
1,250
375
$ 3,375,000
1,500
450
$ 4,050,000
1,750
525
$ 4,725,000
2,000
600
$ 5,400,000
2,250
675
$ 6,075,000
To
facilitate the adoption of the Vivos System, we market the VIP Program, and as part of that offering, we often partner with equipment
manufacturers to bundle training and equipment into a turn-key program financed by third party lenders for those dental practices
who need to purchase additional equipment. The VIP Program fees are also often financed by third party lenders separate from any
equipment purchases. Loan terms and payments will vary depending on the doctor’s credit, the interest rate, the amount financed,
and the term of the loan. Generally, payments on such financing range from about $600 to $2,500 per month.
Insurance
Reimbursement
Our
mRNA appliance ® is a custom fabricated appliance to treat mild-to-moderate OSA, SDB and snoring in adults. The
mRNA can be billed in and out of network to most commercial payers under the E0486 CPT code. The E0486 is reimbursable by many
major commercial medical payers following a medical diagnosis of OSA. Level of reimbursement is approximately 50% (ranging from
5% to 70%), although medical insurance is never a guarantee of payment, and patient deductibles and policy limitations may vary.
A verification of benefits is required for all medical policies to check for validity of CPT code E0486 and oral appliance therapy
(OAT). Pre-authorization may be required for reimbursement. Pre-Authorization requirements may vary based on the payer policies
and patient’s insurance coverage. Although many patients pay for treatment out of pocket on a fee for service basis, the
availability of health insurance coverage is an important consideration for many patients who desire treatment in the Vivos System.
All medical policies have different reimbursement policies which may affect availability of reimbursement.
VIPs
typically remain out of network with commercial health insurance payers, but this depends on the individual practice and the commercial
payer guidelines in each state. As out of network providers, dentists can set their own fees and balance bill the patient for
the cost of care not covered by the patient’s health insurance. The American Medical Association will provide fee ranges
for all billable CPT codes. A dentist must set their own fees for the CPT codes billed in their office that are within their scope
of practice. The Vivos System of appliances are reimbursable by Medicare or Medicaid.
The
mRNA appliance ® is not covered by Medicare or Medicaid due to not meeting approved design criteria by CMS. We have
made modifications to the mRNA appliance ® in order to meet CMS criteria for the billing code E0486 to Medicare.
These slight modifications of the mRNA appliance ® have provided the opportunity to create a new device called the
mmRNA appliance ® (Modified Mandibular Repositioning Nighttime Appliance). We have completed mechanical testing
on the mmRNA appliance ® and in February 2021 we announced that we submitted a 510(k) for Class II clearance to
the FDA for the mmRNA with indications to treat mild-to-moderate OSA, SDB and Snoring in adults. Upon 510(k) Class II approval,
we plan to submit an application to PDAC (Pricing, Coding, Analysis and Coding) for the mmRNA appliance ® to be
added to the CMS Medicare list of approved sleep appliances. We expect this process to take 3 to 6 months. We have not found the
lack of inclusion on the current CMS Medicare list of approved sleep appliances to hinder market distribution or acceptance due
to the fact that most dentists who work with the Vivos System are out of network with commercial payers and do not typically file
for reimbursement under Medicare.
14
We
have seen an increase in the ability for reimbursement for our other FDA registered oral appliances such as DNA appliances and
Guides. These oral appliances are being pre-authorized and billed under an undefined CPT code only when medical necessity is present
and documented properly. Pre-authorization with medical director review is required with a “letter of medical necessity”
(LMN) to gain possible medical reimbursement. A dentist billing an undefined CPT code for a Class I or Class II oral appliance
must proceed with caution. Billing an undefined CPT code for OAT must be supported with documented medical necessity and is reviewed
by the medical director at the payor before being submitted for possible reimbursement. Typically, the dentist writes an LMN to
explain the medical necessity, the subscriber’s request for oral appliance therapy and submit these for review to the medical
directors at the payor. The plan medical directors will then review any craniofacial abnormalities, CT images, comorbidities,
and any medical conditions the patient has be diagnosed with by a medical doctor. This documentation is how the dentist establishes
medical necessity. Once pre-authorization is gained, then oral appliance therapy can be billed for a possible reimbursement from
the medical payor. A dentist typically can gain reimbursement for OAT by the medical insurance as long as there is medical necessity
present and documented.
Published
Research
There
are several studies in the medical literature on upper airway remodeling in pathologic conditions such as asthma, chronic obstructive
pulmonary disease and similar conditions. In contrast, there is a dearth of studies that have documented pneumatization and physiologic
upper airway remodeling. Advances in 3D digital technology, as well as an increased understanding of the human genome and epigenetics,
has allowed us to make further advances in understanding of craniofacial phenomena. For example, while it was believed that sutures
undergo closure in early adulthood, according to published research, it is now thought that populations of stem cells may persist
to permit continued growth and development. Using this premise, the midfacial bone volume can be increased surgically or non-surgically.
Since the roof of the mouth is the floor of the nose, the volume of the nasal airway can also be increased surgically or non-surgically.
Therefore, using our patented, non-surgical protocols we targeted upper airways to address sleep disordered breathing. Using various
assessment techniques, we found surface area, volumetric and functional changes of the upper airway. These treatment-induced changes
might be described as physiologic remodeling of the upper airway (a process we have labeled and trademarked as Pneumopedics ® )
achieved through craniofacial epigenetics.
Since
2009, our technology has been the subject of approximately 55 peer-reviewed articles in the medical, dental and orthodontic literature.
Of the 55, 27 of these articles are journal papers, with Dr. G. Dave Singh, our Chief Medical Officer, as first author on 22 of
these papers. Of the 27, 17 of these articles describe the studies that examine the impact of our technology and protocols on
the AHI scores of patients with varying degrees of OSA as described in “Overview” above. In addition, over 25 conference
papers have been published as abstracts, with Dr. Singh as first author on 20 of these conference papers, and 19 independent dentists
and 5 different sleep physicians are co-authors on these publications as well. The results published in these case reports and
articles, together with patient-reported outcomes, have shown that our Vivos System therapy provides a significant reduction in
the severity of patients’ mild-to-moderate OSA (as measured by industry standard indices such as the AHI, among others),
improvement in sleep-related quality of life, reduction in snoring, as well as a high patient compliance rates and a strong safety
profile.
Intellectual
Property
To
establish and protect our proprietary rights, we rely on a combination of patents, trademarks, copyrights, trade secrets, including
know-how, license agreements, confidentiality procedures, non-disclosure agreements with third parties, employee disclosure and
invention assignment agreements, and other contractual rights. Our intellectual property is important to achieving and maintaining
our position in the market. We currently own five design patents that expire between 2023 through 2029 and two utility patents
expiring in 2029 and 2030. We also own two Canadian patents and one European patent that has been validated in Belgium, Switzerland,
Germany, Denmark, Spain, France, United Kingdom, Hungary, Italy and the Netherlands, all of which expire in 2029. Our U.S. trademark
portfolio consists of ten registered marks and five pending trademark applications.
FDA
Regulatory Status
The
Vivos System features our Mandibular Repositioning Nighttime Appliance (or mRNA appliance ® ), which incorporates
the same patented technology built into our Daytime Nighttime Appliance (DNA appliance ® ). We also separately market
our own pre-formed guide and rescue appliances which are not a part of the Vivos System (which we refer to collectively as Vivos
Guides or Guides). The regulatory status of our products is as follows:
●
Our
mRNA appliance ® has 510(k) clearance from the FDA as a Class II medical device for the treatment of snoring,
mild-to-moderate OSA and SDB.
●
The
DNA appliance ® is an FDA-registered product, and is currently used by Vivos-trained clinicians accordingly.
The DNA appliance ® also currently has a pending 510(k) application to include additional indications of
use for the treatment of mild-to-moderate OSA, snoring, and SDB in adults. We have validated this 510(k) request with
retrospective clinical data. This DNA appliance ® 510(k) review and approval process is expected to take
another three to six months, meaning we would expect to hear from the FDA in 2021. However, it is possible that we may
not receive this FDA additional clearance. Nevertheless, the DNA appliance ® is exempt from 510(k) clearance
as a Class I device.
We
instruct all dentists prescribing the DNA appliance about the device’s approved indications of use and of the fact
that the DNA appliance is a Class I FDA registered oral appliance. Dentists, as licensed clinicians within the scope of
their practice, are free to diagnose, treat and prescribe the appropriate oral appliance therapy as they see fit, including
uses which might be “off label”, based on their professional judgement. Given the fact that our dentists regularly
prescribe the DNA appliance to treat conditions closely associated with OSA, we do not believe a failure to receive FDA
Class II clearance would materially impact our results or financial condition. Any potential consequences of off-label
use of the DNA appliance are the responsibility of the treating dentist; however, we may face consequences related to
such off-label use. See “ Risk Factors— The misuse or off-label use of the Vivos System may harm our reputation
in the marketplace, result in injuries that lead to product liability suits or result in costly investigations, fines
or sanctions by regulatory bodies if we are deemed to have engaged in the promotion of these uses, any of which could
be costly to our business.”
●
The
Guides are an FDA-registered product for orthodontic tooth positioning.
15
We
are conducting two separate Western Institutional Review Board (WIRB) approved pediatric
clinical trials with seven private dental sites around the country. The purpose of the first
study is to evaluate the safety and efficacy of the DNA appliance ®
to reduce SDB, including snoring, mild to moderate OSA, and Upper Airway Resistance Syndrome (or UARS), and to establish
nasal breathing in children. The purpose of the second study is to evaluate the safety
and efficacy of the Guides (which we call the Vivos Grow and Vivos Way appliances) to reduce SDB, including snoring, mild to moderate
OSA, and Upper Airway Resistance Syndrome (or UARS). Upon completion of these WIRB pediatric
clinical trials (expected to be completed in the next 12 to 18 months), we plan to submit two separate 510(k) applications to
the FDA requesting pediatric clearances and indications of use for the DNA appliance ® as
well as the Guides.
The
mRNA appliance ® is cleared by the FDA as Class II sleep appliance to treat mild-to-moderate OSA, sleep disordered
breathing and snoring in adults. Patients undergoing treatment are seeing improvement in the said cleared indications of use,
but clinicians have also reported that they are seeing other comorbidities and medical conditions improve due to treatment. The
mRNA appliance ® (central to the Vivos System) and other Vivos appliances are made available to trained clinicians
who exercise their independent clinical judgment with respect to their use and suitability as a part of an overall treatment protocol
created for each individual patient.
We
submitted a 510(k) Class II application to the U.S. Food and Drug Administration in February 2021 for our mmRNA oral appliance
with indications to treat mild-to-moderate OSA, sleep-disordered breathing and snoring in adults. The mmRNA oral appliance (modified
mandibular Repositioning Nighttime Appliance) is a new version of the company’s existing mRNA appliance ® ,
which is an FDA-cleared Class II oral appliance. Assuming the mmRNA’s 510(k) Class II approval, we expect to submit an application
to a PDAC (Pricing, Data Analysis and Coding) contractor for the mmRNA to be added to the Centers for Medicare and Medicaid Services’
list of approved sleep apnea appliances.
In
September of 2017 our subsidiary, BMS, was the subject of a routine FDA audit. It was the very first time the FDA had ever audited
BMS. That audit resulted in certain findings that BMS was required to remediate, such as the inadequate documentation of certain
FDA-required procedures, not keeping certain records and materials in paper format and in triplicate and using certain descriptive
words and phrases on its website and in marketing materials that were unapproved in advance by FDA. We immediately hired a highly
qualified FDA consultant and legal counsel with FDA expertise to assist BMS in preparing both a written response and a plan for
maintaining compliance with FDA regulations and guidelines. In good faith, and based on documents provided by BMS, we believed
BMS had filed its response to the original audit in a timely manner with FDA. However, in January 2018 BMS received a request
for a response to an FDA Warning Letter that had been posted online at the FDA website for its alleged failure to reply in a timely
manner to FDA and address the findings of the September audit. Prior to that request, BMS had never before seen or received any
further notice of deficiency and no such Warning Letter. We discovered that this Warning Letter was the direct result of FDA never
having received the BMS initial response, which we believed we had filed on September 27, 2017. Due to the local BMS office in
Portland, Oregon being closed down on September 30, 2017 pursuant to a share exchange pursuant to which BMS became a subsidiary
of our company (which transaction was accounted for as a merger as disclosed in the consolidated financial statements), all of
which was fully disclosed to FDA, neither we nor BMS ever received any further notices from FDA as to them not having received
the initial BMS response.
Immediately
upon becoming aware of the miscommunication and deficiency, we and BMS notified the FDA of the error and provided the FDA with
full documentation of our substantial efforts to fully comply with FDA rules and regulations. The FDA completed a second audit
in April 2018, which examined the responses to the BMS findings and Warning Letter. We believe that this matter has been satisfactorily
resolved, although no definitive statement to that effect has been made by FDA, nor has the Warning Letter been taken down. The
FDA also audited our company (then known as Vivos BioTechnologies, Inc.) and issued one minor observation, to which we have responded
and addressed.
In
addition to the proactive steps previously mentioned, we engaged a consultant in October of 2017 who we hired as our Senior Vice
President of Compliance in January 2018, revamped 100% of all website and marketing materials and literature, accelerated our
efforts to address all of the findings of deficiencies from the September 2017 audit, and began filing additional documentation
and requests to expand the current labeling restrictions and allow us to have greater latitude in using certain descriptive phrases
such as Sleep Disordered Breathing in public communications.
We
have validated a 510(k) request for the DNA appliance ® with retrospective clinical data. This DNA appliance ®
510(k) is under review and the approval process is expected to take three to six months, meaning we would expect to hear
from the FDA in 2021. However, it is possible that we may not receive this FDA additional clearance. Nevertheless, the DNA appliance ®
is exempt from 510(k) clearance, as a Class I device.
Also
see “Corporate History – Rescission Offering in 2018” below for more information relating to such FDA matter.
16
Manufacturing
and Supply
We
rely on third-party suppliers and manufacturers on a per order, or per item basis. Outsourcing manufacturing reduces our need
for capital investment and reduces operational expenses. Additionally, outsourcing provides expertise and capacity necessary to
scale up or down based on demand for our Vivos System. We select our manufacturing labs to ensure that our Vivos System appliances
are safe and effective, adhere to all applicable regulations, are of the highest quality, and meet our supply needs. We also rely
on third-party carriers and freight forwarders for product shipments, including shipments to and from our manufactures’
distribution facilities and customer distribution facilities.
Our
Ongoing Clinical Research
We
are committed to ongoing research and development and we intend to invest in our business to further improve our products and
clinical outcomes, increase patient acceptance and comfort and broaden the patient population that can benefit from the Vivos
System.
●
Commencing
2021 – Biomimetic oral appliance therapy (BOAT) for the treatment of mild-to-moderate OSA in adults. The aim
of this study is to investigate structural and functional effects of the novel BOAT protocol using the mRNA appliance ®
in the treatment of mild-to-moderate adult OSA. This study will test the hypothesis that treatment of the upper airway
in the Vivos System is associated with functional improvements of sleep parameters in adults with mild-to-moderate OSA.
●
Commenced
January 2019 – Treatment of SDB with an intraoral device in a pediatric population. Approved by WIRB as non-significant
controlled clinical trials, we are conducting 2 separate clinical trials to evaluate the safety and efficacy of the DNA appliance ®
and the Vivos Guides (which we call the Vivos Grow and Vivos Way appliances) to reduce SDB in children, including snoring,
mild-to-moderate OSA, and UARS. The WIRB is an independent Institutional Review Board located in Olympia, Washington that
provides services for academic and non-academic institutions. WIRB is accredited by the Association for the Accreditation
of Human Research Protection Programs. (AAHRPP) Clinical outcomes: Pediatric Sleep Questionnaire, reduction in sleep apnea
and UARS using the AHI, Epworth Sleepiness Scale for Children and Adolescents, and changes in upper airway volume.
Government
Regulation
Our
products and our operations are subject to extensive regulation by the FDA and other federal and state authorities in the United
States, as well as comparable authorities in the EEA. Our products are subject to regulation as medical devices under the Federal
Food, Drug, and Cosmetic Act, or FDCA, as implemented and enforced by the FDA. The FDA regulates the development, design, non-clinical
and clinical research, manufacturing, safety, efficacy, labeling, packaging, storage, installation, servicing, recordkeeping,
premarket clearance or approval, import, export, adverse event reporting, advertising, promotion, marketing and distribution,
and import and export of medical devices to ensure that medical devices distributed domestically are safe and effective for their
intended uses and otherwise meet the requirements of the FDCA.
In
addition to U.S. regulations, we are subject to a variety of regulations in the EEA governing clinical trials and the commercial
sales and distribution of our products. Whether or not we have or are required to obtain FDA clearance or approval for a product,
we will be required to obtain authorization before commencing clinical trials and to obtain marketing authorization or approval
of our products under the comparable regulatory authorities of countries outside of the United States before we can commence clinical
trials or commercialize our products in those countries. The approval process varies from country to country and the time may
be longer or shorter than that required for FDA clearance or approval.
FDA
Premarket Clearance and Approval Requirements
Unless
an exemption applies, each medical device commercially distributed in the United States requires either FDA clearance of a 510(k)
premarket notification or pre-market approval (PMA). Under the FDCA, medical devices are classified into one of three classes—Class
I, Class II or Class III—depending on the degree of risk associated with each medical device and the extent of manufacturer
and regulatory control needed to ensure its safety and effectiveness. Class I includes devices with the lowest risk to the patient
and are those for which safety and effectiveness can be assured by adherence to the FDA’s General Controls for medical devices,
which include compliance with the applicable portions of the QSR, facility registration and product listing, reporting of adverse
medical events, and truthful and non-misleading labeling, advertising, and promotional materials. Class II devices are subject
to the FDA’s General Controls, and special controls as deemed necessary by the FDA to ensure the safety and effectiveness
of the device. These special controls can include performance standards, post-market surveillance, patient registries and FDA
guidance documents. While most Class I devices are exempt from the 510(k) premarket notification requirement, manufacturers of
most Class II devices are required to submit to the FDA a premarket notification under Section 510(k) of the FDCA requesting permission
to commercially distribute the device. The FDA’s permission to commercially distribute a device subject to a 510(k) premarket
notification is generally known as 510(k) clearance. Under the 510(k) process, the manufacturer must submit to the FDA a premarket
notification demonstrating that the device is “substantially equivalent” to either a device that was legally marketed
(for which the FDA has not required a PMA submission) prior to May 28, 1976, the date upon which the Medical Device Amendments
of 1976 were enacted, or another commercially available device that was cleared to through the 510(k) process. The FDA has 90
days from the date of the pre-market equivalence acceptance to authorize or decline commercial distribution of the device. However,
similar to the PMA process, clearance may take longer than this three-month window, as the FDA can request additional data. If
the FDA resolves that the product is not substantially equivalent to a predicate device, then the device acquires a Class III
designation, and a PMA must be approved before the device can be commercialized.
17
The
Guides are registered with the FDA as Class I devices for orthodontic tooth positioning. The DNA appliance® is registered
with the FDA as a Class I device for palatal expansion and is currently used by Vivos-trained clinicians accordingly. The DNA
appliance® also currently has a pending 510(k) application to include additional indications of use for the treatment of mild-to-moderate
OSA, snoring, and SDB in adults. This use would require the DNA appliance ® to be registered as a Class II device.
We have validated this 510(k) request with retrospective clinical data. This DNA appliance® 510(k) review and approval process
is expected to take another three to six months, meaning we would expect to hear from the FDA in 2021. However, it is possible
that we may not receive this FDA additional clearance. Nevertheless, the DNA appliance® is exempt from 510(k) clearance as
a Class I device. Given the fact that our dentists regularly prescribe the DNA appliance to treat conditions closely associated
with OSA, we do not believe a failure to receive FDA Class II clearance would materially impact our results or financial condition.
The mRNA appliance® has 510(k) clearance from the FDA as a Class II medical device for the treatment of snoring, mild-to-moderate
OSA and SDB.
Devices
deemed by the FDA to pose the greatest risks, such as life-sustaining, life-supporting or some implantable devices, or devices
that have a new intended use, or use advanced technology that is not substantially equivalent to that of a legally marketed device,
are placed in Class III, requiring approval of a PMA. Some pre-amendment devices are unclassified, but are subject to the FDA’s
premarket notification and clearance process in order to be commercially distributed. We do not have any Class III devices.
PMA
Pathway
Class
III devices require PMA approval before they can be marketed although some pre-amendment Class III devices for which the FDA has
not yet required a PMA are cleared through the 510(k) process. The PMA process is more demanding than the 510(k) premarket notification
process. In a PMA application, the manufacturer must demonstrate that the device is safe and effective, and the PMA application
must be supported by extensive data, including data from preclinical studies and human clinical trials. The PMA must also contain
a full description of the device and its components, a full description of the methods, facilities and controls used for manufacturing,
and proposed labeling. Following receipt of a PMA application, the FDA determines whether the application is sufficiently complete
to permit a substantive review. If the FDA accepts the application for review, it has 180 days under the FDCA to complete its
review of a PMA application, although in practice, the FDA’s review often takes significantly longer, and can take up to
several years. An advisory panel of experts from outside the FDA may be convened to review and evaluate the application and provide
recommendations to the FDA as to the approvability of the device. The FDA may or may not accept the panel’s recommendation.
In addition, the FDA will generally conduct a preapproval inspection of the applicant or its third-party manufacturers.
The
FDA will approve the new device for commercial distribution if it determines that the data and information in the PMA application
constitute valid scientific evidence and that there is reasonable assurance that the device is safe and effective for its intended
use(s). The FDA may approve a PMA application with post-approval conditions intended to ensure the safety and effectiveness of
the device, including, among other things, restrictions on labeling, promotion, sale and distribution, and collection of long-term
follow-up data from patients in the clinical study that supported a PMA approval or requirements to conduct additional clinical
studies post-approval. The FDA may condition a PMA approval on some form of post-market surveillance when deemed necessary to
protect the public health or to provide additional safety and efficacy data for the device in a larger population or for a longer
period of use. In such cases, the manufacturer might be required to follow certain patient groups for a number of years and to
make periodic reports to the FDA on the clinical status of those patients. Failure to comply with the conditions of approval can
result in material adverse enforcement action, including withdrawal of the approval.
Certain
changes to an approved device, such as changes in manufacturing facilities, methods, or quality control procedures, or changes
in the design performance specifications, which affect the safety or effectiveness of the device, require submission of a new
PMA application or a PMA supplement. PMA supplements often require submission of the same type of information as a PMA application,
except that the supplement is limited to information needed to support any changes from the device covered by the original PMA
application and may not require as extensive clinical data or the convening of an advisory panel. Certain other changes to an
approved device require the submission of a new PMA application, such as when the design change causes a different intended use,
mode of operation, and technical basis of operation, or when the design change is so significant that a new generation of the
device will be developed, and the data that were submitted with the original PMA application are not applicable for the change
in demonstrating a reasonable assurance of safety and effectiveness.
Clinical
Trials
Clinical
trials are almost always required to support a PMA application and are sometimes required to support a 510(k) submission. All
clinical investigations of investigational devices to determine safety and effectiveness must be conducted in accordance with
the FDA’s investigational device exemption, or IDE, regulations which govern investigational device labeling, prohibit promotion
of the investigational device, and specify an array of recordkeeping, reporting and monitoring responsibilities of study sponsors
and study investigators. If the device presents a “significant risk” to human health, as defined by the FDA, the FDA
requires the device sponsor to submit an IDE application to the FDA, which must become effective prior to commencing human clinical
trials. A significant risk device is one that presents a potential for serious risk to the health, safety or welfare of a patient
and either is implanted, used in supporting or sustaining human life, substantially important in diagnosing, curing, mitigating
or treating disease or otherwise preventing impairment of human health, or otherwise presents a potential for serious risk to
a subject. An IDE application must be supported by appropriate data, such as animal and laboratory test results, showing that
it is safe to test the device in humans and that the testing protocol is scientifically sound. The IDE will automatically become
effective 30 days after receipt by the FDA unless the FDA notifies us that the investigation may not begin. If the FDA determines
that there are deficiencies or other concerns with an IDE for which it requires modification, the FDA may require a response on
such deficiencies or permit a clinical trial to proceed under a conditional approval.
18
In
addition, the study must be approved by, and conducted under the oversight of, an Institutional Review Board, or IRB, for each
clinical site. The IRB is responsible for the initial and continuing review of the IDE, and may pose additional requirements for
the conduct of the study. If an IDE application is approved by the FDA and one or more IRBs, human clinical trials may begin at
a specific number of investigational sites with a specific number of patients, as approved by the FDA. If the device presents
a non-significant risk to the patient, a sponsor may begin the clinical trial after obtaining approval for the trial by one or
more IRBs without separate approval from the FDA, but must still follow abbreviated IDE requirements, such as monitoring the investigation,
ensuring that the investigators obtain informed consent, and labeling and record-keeping requirements. Acceptance of an IDE application
for review does not guarantee that the FDA will allow the IDE to become effective and, if it does become effective, the FDA may
or may not determine that the data derived from the trials support the safety and effectiveness of the device or warrant the continuation
of clinical trials. An IDE supplement must be submitted to, and approved by, the FDA before a sponsor or investigator may make
a change to the investigational plan that may affect its scientific soundness, study plan or the rights, safety or welfare of
human subjects.
During
a study, the sponsor is required to comply with the applicable FDA requirements, including, for example, trial monitoring, selecting
clinical investigators and providing them with the investigational plan, ensuring IRB review, adverse event reporting, record
keeping and prohibitions on the promotion of investigational devices or on making safety or effectiveness claims for them. The
clinical investigators in the clinical study are also subject to FDA regulations and must obtain patient informed consent, rigorously
follow the investigational plan and study protocol, control the disposition of the investigational device, and comply with all
reporting and recordkeeping requirements. Additionally, after a trial begins, we, the FDA or the IRB could suspend or terminate
a clinical trial at any time for various reasons, including a belief that the risks to study subjects outweigh the anticipated
benefits.
Post-market
Regulation
After
a device is cleared or approved for marketing, numerous and pervasive regulatory requirements continue to apply. These include:
●
establishment
registration and device listing with the FDA;
●
QSR
requirements, which require manufacturers, including third-party manufacturers, to follow stringent design, testing, control,
documentation and other quality assurance procedures during all aspects of the design and manufacturing process;
●
labeling
and marketing regulations, which require that promotion is truthful, not misleading, fairly balanced and provide adequate
directions for use and that all claims are substantiated, and also prohibit the promotion of products for unapproved or off-label
uses and impose other restrictions on labeling; FDA guidance on off-label dissemination of information and responding to unsolicited
requests for information;
●
the
federal Physician Sunshine Act and various state and foreign laws on reporting remunerative relationships with health care
customers;
●
the
federal Anti-Kickback Statute (and similar state laws) prohibiting, among other things, soliciting, receiving, offering or
providing remuneration intended to induce the purchase or recommendation of an item or service reimbursable under a federal
healthcare program, such as Medicare or Medicaid. A person or entity does not have to have actual knowledge of this statute
or specific intent to violate it to have committed a violation;
●
the
federal False Claims Act (and similar state laws) prohibiting, among other things, knowingly presenting, or causing to be
presented, claims for payment or approval to the federal government that are false or fraudulent, knowingly making a false
statement material to an obligation to pay or transmit money or property to the federal government or knowingly concealing,
or knowingly and improperly avoiding or decreasing, an obligation to pay or transmit money to the federal government. The
government may assert that claim includes items or services resulting from a violation of the federal Anti-Kickback Statute
constitutes a false or fraudulent claim for purposes of the false claims statute;
●
clearance
or approval of product modifications to 510(k)-cleared devices that could significantly affect safety or effectiveness or
that would constitute a major change in intended use of one of our cleared devices, or approval of a supplement for certain
modifications to PMA devices;
●
medical
device reporting regulations, which require that a manufacturer report to the FDA if a device it markets may have caused or
contributed to a death or serious injury, or has malfunctioned and the device or a similar device that it markets would be
likely to cause or contribute to a death or serious injury, if the malfunction were to recur;
●
correction,
removal and recall reporting regulations, which require that manufacturers report to the FDA field corrections and product
recalls or removals if undertaken to reduce a risk to health posed by the device or to remedy a violation of the FDCA that
may present a risk to health;
●
complying
with the new federal law and regulations requiring Unique Device Identifiers (UDI) on devices and also requiring the submission
of certain information about each device to the FDA’s Global Unique Device Identification Database (GUDID);
●
the
FDA’s recall authority, whereby the agency can order device manufacturers to recall from the market a product that is
in violation of governing laws and regulations; and
●
post-market
surveillance activities and regulations, which apply when deemed by the FDA to be necessary to protect the public health or
to provide additional safety and effectiveness data for the device.
19
We
may be subject to similar foreign laws that may include applicable post-marketing requirements such as safety surveillance. Our
manufacturing processes are required to comply with the applicable portions of the QSR, which cover the methods and the facilities
and controls for the design, manufacture, testing, production, processes, controls, quality assurance, labeling, packaging, distribution,
installation and servicing of finished devices intended for human use. The QSR also requires, among other things, maintenance
of a device master file, device history file, and complaint files. As a manufacturer, our facilities, records and manufacturing
processes are subject to periodic scheduled or unscheduled inspections by the FDA. Our failure to maintain compliance with the
QSR or other applicable regulatory requirements could result in the shut-down of, or restrictions on, our manufacturing operations
and the recall or seizure of our products. The discovery of previously unknown problems with any of our products, including unanticipated
adverse events or adverse events of increasing severity or frequency, whether resulting from the use of the device within the
scope of its clearance or off-label by a physician in the practice of medicine, could result in restrictions on the device, including
the removal of the product from the market or voluntary or mandatory device recalls or a public warning letter that could harm
both our reputation and sales. Any potential consequences of off-label use of the DNA appliance are the responsibility of the
treating dentist; however, we may face consequences related to such off-label use. See “ Risk Factors— The misuse
or off-label use of the Vivos System may harm our reputation in the marketplace, result in injuries that lead to product liability
suits or result in costly investigations, fines or sanctions by regulatory bodies if we are deemed to have engaged in the promotion
of these uses, any of which could be costly to our business.”
The
FDA has broad regulatory compliance and enforcement powers. If the FDA determines that we failed to comply with applicable regulatory
requirements, it can take a variety of compliance or enforcement actions, which may result in any of the following sanctions:
●
warning
letters, untitled letters, fines, injunctions, consent decrees and civil penalties;
●
recalls,
withdrawals, or administrative detention or seizure of our products;
●
operating
restrictions or partial suspension or total shutdown of production;
●
refusing
or delaying requests for 510(k) marketing clearance or PMA approvals of new products or modified products;
●
withdrawing
510(k) clearances or PMAs that have already been granted;
●
refusal
to grant export or import approvals for our products; or
●
criminal
prosecution.
Regulation
of Medical Devices in the EEA
There
is currently no premarket government review of medical devices in the EEA (which is comprised of the 28 Member States of the EU
plus Norway, Liechtenstein and Iceland). However, all medical devices placed on the market in the EEA must meet the relevant essential
requirements laid down in Annex I of Directive 93 /42/EEC concerning medical devices, or the Medical Devices Directive.
There is also a directive specifically addressing Active Implantable Medical Devices (Directive 90/385/EEC). The most fundamental
essential requirement is that a medical device must be designed and manufactured in such a way that it will not compromise the
clinical condition or safety of patients, or the safety and health of users and others. In addition, the device must achieve the
performances intended by the manufacturer and be designed, manufactured and packaged in a suitable manner. The European Commission
has adopted various standards applicable to medical devices. These include standards governing common requirements, such as sterilization
and safety of medical electrical equipment, and product standards for certain types of medical devices. There are also harmonized
standards relating to design and manufacture. While not mandatory, compliance with these standards is viewed as the easiest way
to satisfy the essential requirements as a practical matter. Compliance with a standard developed to implement an essential requirement
also creates a rebuttable presumption that the device satisfies that essential requirement.
To
demonstrate compliance with the essential requirements laid down in Annex I to the Medical Devices Directive, medical device manufacturers
must undergo a conformity assessment procedure, which varies according to the type of medical device and its classification. Conformity
assessment procedures require an assessment of available clinical evidence, literature data for the product and post-market experience
in respect of similar products already marketed. Except for low-risk medical devices (Class I non-sterile, non-measuring devices),
where the manufacturer can self-declare the conformity of its products with the essential requirements (except for any parts which
relate to sterility or metrology), a conformity assessment procedure requires the intervention of a Notified Body. Notified bodies
are often separate entities and are authorized or licensed to perform such assessments by government authorities. The notified
body would typically audit and examine a product’s technical dossiers and the manufacturers’ quality system. If satisfied
that the relevant product conforms to the relevant essential requirements, the notified body issues a certificate of conformity,
which the manufacturer uses as a basis for its own declaration of conformity. The manufacturer may then apply the CE Mark to the
device, which allows the device to be placed on the market throughout the EEA. Once the product has been placed on the market
in the EEA, the manufacturer must comply with requirements for reporting incidents and field safety corrective actions associated
with the medical device.
20
In
order to demonstrate safety and efficacy for their medical devices, manufacturers must conduct clinical investigations in accordance
with the requirements of Annex X to the Medical Devices Directive, Annex 7 of the Active Implantable Medical Devices Directive,
and applicable European and International Organization for Standardization standards, as implemented or adopted in the EEA member
states. Clinical trials for medical devices usually require the approval of an ethics review board and approval by or notification
to the national regulatory authorities. Both regulators and ethics committees also require the submission of serious adverse event
reports during a study and may request a copy of the final study report.
On
April 5, 2017, the European Parliament passed the Medical Devices Regulation (Regulation 2017/745), which repeals and replaces
the EU Medical Devices Directive and the Active Implantable Medical Devices Directive. Unlike directives, which must be implemented
into the national laws of the EEA member States, the regulations would be directly applicable, i.e., without the need for adoption
of EEA member State laws implementing them, in all EEA member States and are intended to eliminate current differences in the
regulation of medical devices among EEA member States. The Medical Devices Regulation, among other things, is intended to establish
a uniform, transparent, predictable and sustainable regulatory framework across the EEA for medical devices and ensure a high
level of safety and health while supporting innovation. The Medical Devices Regulation will however only become applicable three
years after publication (in 2020). Once applicable, the new regulations will among other things:
●
strengthen
the rules on placing devices on the market and reinforce surveillance once they are available;
●
establish
explicit provisions on manufacturers’ responsibilities for the follow-up of the quality, performance and safety of devices
placed on the market;
●
improve
the traceability of medical devices throughout the supply chain to the end-user or patient through a unique identification
number;
●
set
up a central database to provide patients, healthcare professionals and the public with comprehensive information on products
available in the EU;
●
strengthened
rules for the assessment of certain high-risk devices, such as implants, which may have to undergo an additional check
by experts before they are placed on the market.
We
are subject to regulations and product registration requirements in many foreign countries in which we may sell our products,
including in the areas of:
●
design,
development, manufacturing and testing;
●
product
standards;
●
product
safety;
●
product
safety reporting;
●
marketing,
sales and distribution;
●
packaging
and storage requirements;
●
labeling
requirements;
●
content
and language of instructions for use;
●
clinical
trials;
●
record
keeping procedures;
●
advertising
and promotion;
●
recalls
and field corrective actions;
●
post-market
surveillance, including reporting of deaths or serious injuries and malfunctions that, if they were to recur, could lead to
death or serious injury;
21
●
import
and export restrictions;
●
tariff
regulations, duties and tax requirements;
●
registration
for reimbursement; and
●
necessity
of testing performed in country by distributors for licensees.
●
The
time required to obtain clearance required by foreign countries may be longer or shorter than that required for FDA clearance,
and requirements for licensing a product in a foreign country may differ significantly from FDA requirements.
The
EU Medical Devices Regulation became effective in May 2020. The revised regulation includes further controls and requirements
on the following activities:
●
high
level of request for premarket clinical evidence for high risk devices;
●
increased
scrutiny of technical files for implantable devices;
●
monitoring
of notified bodies, by independent auditors;
●
increased
requirements regarding vigilance and product traceability (specifically related to labeling requirements); and
●
increased
regulation for non-traditional roles such as importer and distributor.
Federal,
State and Foreign Fraud and Abuse and Physician Payment Transparency Laws
In
addition to FDA restrictions on marketing and promotion of drugs and devices, other federal and state laws restrict our business
practices. These laws include, without limitation, foreign, federal, and state anti-kickback and false claims laws, as well as
transparency laws regarding payments or other items of value provided to healthcare providers.
The
federal Anti-Kickback Statute prohibits, among other things, knowingly and willfully offering, paying, soliciting or receiving
any remuneration (including any kickback, bribe or rebate), directly or indirectly, overtly or covertly, in cash or in kind to
induce or in return for purchasing, leasing, ordering or arranging for or recommending the purchase, lease or order of any good,
facility, item or service reimbursable, in whole or in part, under Medicare, Medicaid or other federal healthcare programs. The
term “remuneration” has been broadly interpreted to include anything of value, including stock, stock options, and
the compensation derived through ownership interests.
Recognizing
that the federal Anti-Kickback Statute is broad and may prohibit many innocuous or beneficial arrangements within the healthcare
industry, the United State Department of Health and Human Services (“DHHS”) issued regulations in July 1991, which
DHHS has referred to as “safe harbors.” These safe harbor regulations set forth certain provisions which, if met in
form and substance, will assure medical device manufacturers, healthcare providers and other parties that they will not be prosecuted
under the federal Anti-Kickback Statute. Additional safe harbor provisions providing similar protections have been published intermittently
since 1991. Although there are a number of statutory exceptions and regulatory safe harbors protecting some common activities
from prosecution, the exceptions and safe harbors are drawn narrowly. Our arrangements with physicians, hospitals and other persons
or entities who are in a position to refer may not fully meet the stringent criteria specified in the various safe harbors. Practices
that involve remuneration that may be alleged to be intended to induce prescribing, purchases or recommendations may be subject
to scrutiny if they do not fall within an exception or safe harbor. Failure to meet all of the requirements of a particular applicable
statutory exception or regulatory safe harbor does not make the conduct per se illegal under the federal Anti-Kickback
Statute. Instead, the legality of the arrangement will be evaluated on a case-by-case basis based on a cumulative review of all
its facts and circumstances. Several courts have interpreted the statute’s intent requirement to mean that if any one purpose
of an arrangement involving remuneration is to induce referrals of federal healthcare covered business, the federal Anti-Kickback
Statute has been violated. In addition, a person or entity does not need to have actual knowledge of the statute or specific intent
to violate it in order to have committed a violation. Moreover, a claim including items or services resulting from a violation
of the federal Anti-Kickback Statute constitutes a false or fraudulent claim for purposes of the federal civil False Claims Act
(described below).
Violations
of the federal Anti-Kickback Statute may result in civil monetary penalties up to $100,000 for each violation, plus up to three
times the remuneration involved. Civil penalties for such conduct can further be assessed under the federal False Claims Act.
Violations can also result in criminal penalties, including criminal fines of up to $100,000 and imprisonment of up to 10 years.
Similarly, violations can result in exclusion from participation in government healthcare programs, including Medicare and Medicaid.
Liability under the federal Anti-Kickback Statute may also arise because of the intentions or actions of the parties with whom
we do business. While we are not aware of any such intentions or actions, we have only limited knowledge regarding the intentions
or actions underlying those arrangements. Conduct and business arrangements that do not fully satisfy one of these safe harbor
provisions may result in increased scrutiny by government enforcement authorities. The majority of states also have anti-kickback
laws which establish similar prohibitions and, in some cases, may apply more broadly to items or services covered by any third-party
payor, including commercial insurers and self-pay patients.
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The
federal civil False Claims Act prohibits, among other things, any person or entity from knowingly presenting, or causing to be
presented, a false or fraudulent claim for payment or approval to the federal government or knowingly making, using or causing
to be made or used a false record or statement material to a false or fraudulent claim to the federal government. A claim includes
“any request or demand” for money or property presented to the U.S. government. The federal civil False Claims Act
also applies to false submissions that cause the government to be paid less than the amount to which it is entitled, such as a
rebate. Intent to deceive is not required to establish liability under the civil federal civil False Claims Act.
In
addition, private parties may initiate “qui tam” whistleblower lawsuits against any person or entity under the federal
civil False Claims Act in the name of the government and share in the proceeds of the lawsuit. Penalties for federal civil False
Claim Act violations include fines for each false claim, plus up to three times the amount of damages sustained by the federal
government and, most critically, may provide the basis for exclusion from government healthcare programs, including Medicare and
Medicaid. On May 20, 2009, the Fraud Enforcement Recovery Act of 2009, or FERA, was enacted, which modifies and clarifies certain
provisions of the federal civil False Claims Act. In part, the FERA amends the federal civil False Claims Act such that penalties
may now apply to any person, including an organization that does not contract directly with the government, who knowingly makes,
uses or causes to be made or used, a false record or statement material to a false or fraudulent claim paid in part by the federal
government. The government may further prosecute conduct constituting a false claim under the federal criminal False Claims Act.
The criminal False Claims Act prohibits the making or presenting of a claim to the government knowing such claim to be false,
fictitious or fraudulent and, unlike the federal civil False Claims Act, requires proof of intent to submit a false claim. When
an entity is determined to have violated the federal civil False Claims Act, the government may impose civil fines and penalties
ranging from $11,181 to $22,363 for each false claim, plus treble damages, and exclude the entity from participation in Medicare,
Medicaid and other federal healthcare programs.
The
Civil Monetary Penalty Act of 1981 imposes penalties against any person or entity that, among other things, is determined to have
presented or caused to be presented a claim to a federal healthcare program that the person knows or should know is for an item
or service that was not provided as claimed or is false or fraudulent, or offering or transferring remuneration to a federal healthcare
beneficiary that a person knows or should know is likely to influence the beneficiary’s decision to order or receive items
or services reimbursable by the government from a particular provider or supplier.
HIPAA
also created additional federal criminal statutes that prohibit among other actions, knowingly and willfully executing, or attempting
to execute, a scheme to defraud any healthcare benefit program, including private third-party payors, knowingly and willfully
embezzling or stealing from a healthcare benefit program, willfully obstructing a criminal investigation of a healthcare offense,
and knowingly and willfully falsifying, concealing or covering up a material fact or making any materially false, fictitious or
fraudulent statement in connection with the delivery of or payment for healthcare benefits, items or services. Similar to the
federal Anti-Kickback Statute, a person or entity does not need to have actual knowledge of the statute or specific intent to
violate it in order to have committed a violation.
Many
foreign countries have similar laws relating to healthcare fraud and abuse. Foreign laws and regulations may vary greatly from
country to country. For example, the advertising and promotion of our products is subject to EU Directives concerning misleading
and comparative advertising and unfair commercial practices, as well as other EEA Member State legislation governing the advertising
and promotion of medical devices. These laws may limit or restrict the advertising and promotion of our products to the general
public and may impose limitations on our promotional activities with healthcare professionals. Also, many U.S. states have similar
fraud and abuse statutes or regulations that may be broader in scope and may apply regardless of payor, in addition to items and
services reimbursed under Medicaid and other state programs.
Additionally,
there has been a recent trend of increased foreign, federal, and state regulation of payments and transfers of value provided
to healthcare professionals or entities. The federal Physician Payments Sunshine Act imposes annual reporting requirements on
certain drug, biologics, medical supplies and device manufacturers for which payment is available under Medicare, Medicaid or
Children’s Health Insurance Program (“CHIP”), for payments and other transfers of value provided by them, directly
or indirectly, to physicians (including physician family members), certain other healthcare providers, and teaching hospitals,
as well as ownership and investment interests held by physicians and their immediate family members. A manufacturer’s failure
to submit timely, accurately and completely the required information for all payments, transfers of value or ownership or investment
interests may result in civil monetary penalties ranging from $1,000 to $10,000 for each payment or other transfer of value that
Is not reported (up to a maximum per annual report of $150,000) and from $10,000 to $100,000 for each knowing failure to report
(up to a maximum per annual report of $1,150,000). Manufacturers must submit reports by the 90 th day of each calendar
year. Certain foreign countries and U.S. states also mandate implementation of commercial compliance programs, impose restrictions
on device manufacturer marketing practices and require tracking and reporting of gifts, compensation and other remuneration to
healthcare professionals and entities. Additionally, there are criminal penalties if an entity intentionally makes false statement
in such reports. With some exceptions, the information that manufacturers report is made publicly available.
Data
Privacy and Security Laws
We
are also subject to various federal, state and foreign laws that protect the confidentiality of certain patient health information,
including patient medical records, and restrict the use and disclosure of patient health information by healthcare providers,
such as HIPAA, as amended by HITECH, in the United States.
HIPAA
established uniform standards governing the conduct of certain electronic healthcare transactions and requires certain entities,
called covered entities, to comply with standards that include the privacy and security of protected health information, or PHI.
HIPAA also requires business associates, such as independent contractors or agents of covered entities that have access to PHI
in connection with providing a service to or on behalf of a covered entity, of covered entities to enter into business associate
agreements with the covered entity and to safeguard the covered entity’s PHI against improper use and disclosure.
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The
HIPAA privacy regulations cover the use and disclosure of protected health information by covered entities as well as business
associates, which are defined to include subcontractors that create, receive, maintain, or transmit protected health information
on behalf of a business associate. They also set forth certain rights that an individual has with respect to his or her protected
health information maintained by a covered entity, including the right to access or amend certain records containing protected
health information, or to request restrictions on the use or disclosure of protected health information. The security regulations
establish requirements for safeguarding the confidentiality, integrity, and availability of protected health information that
is electronically transmitted or electronically stored. HITECH, among other things, established certain health information security
breach notification requirements. A covered entity must notify any individual whose protected health information is breached according
to the specifications set forth in the breach notification rule. The HIPAA privacy and security regulations establish a uniform
federal “floor” and do not supersede state laws that are more stringent or provide individuals with greater rights
with respect to the privacy or security of, and access to, their records containing protected health information or insofar as
such state laws apply to personal information that is broader in scope than protected health information as defined under HIPAA.
HIPAA
requires the notification of patients, and other compliance actions, in the event of a breach of unsecured protected health information,
or PHI. If notification to patients of a breach is required, such notification must be provided without unreasonable delay and
in no event later than 60 calendar days after discovery of the breach. In addition, if the PHI of 500 or more individuals is improperly
used or disclosed, we would be required to report the improper use or disclosure to DHHS, Office of Civil Rights, which would
post the violation on its website, and to the media. Failure to comply with the HIPAA privacy and security standards can result
in civil monetary penalties up to $59,522 per violation, not to exceed $1,785,651 per calendar year for non-compliance of an identical
provision, and, in certain circumstances, criminal penalties with fines up to $250,000 per violation and/or imprisonment.
HIPAA
authorizes state attorneys general to file suit on behalf of their residents for violations. Courts are able to award damages,
costs and attorneys’ fees related to violations of HIPAA in such cases. While HIPAA does not create a private right of action
allowing individuals to file suit against us in civil court for violations of HIPAA, its standards have been used as the basis
for duty of care cases in state civil suits such as those for negligence or recklessness in the misuse or breach of PHI. In addition,
HIPAA mandates that the Secretary of DHHS conduct periodic compliance audits of HIPAA covered entities, such as us, and their
business associates for compliance with the HIPAA privacy and security standards. It also tasks DHHS with establishing a methodology
whereby harmed individuals who were the victims of breaches of unsecured PHI may receive a percentage of the civil monetary penalty
paid by the violator.
In
the European Union, we may be subject to laws relating to our collection, control, processing and other use of personal data (i.e.
data relating to an identifiable living individual). We process personal data in relation to our operations. We process data of
both our employees and our customers, including health and medical information. The data privacy regime in the EU includes the
EU Data Protection Directive (95/46/EC) regarding the processing of personal data and the free movement of such data, the E-Privacy
Directive 2002/58/EC and national laws implementing each of them. Each EU Member State has transposed the requirements laid down
by the Data Protection Directive and E-Privacy Directive into its own national data privacy regime and therefore the laws may
differ by jurisdiction, sometimes significantly. We need to ensure compliance with the rules in each jurisdiction where we are
established or are otherwise subject to local privacy laws.
The
requirements include that personal data may only be collected for specified, explicit and legitimate purposes based on legal grounds
set out in the local laws and may only be processed in a manner consistent with those purposes. Personal data must also be adequate,
relevant, not excessive in relation to the purposes for which it is collected, be secure, not be transferred outside of the EEA
unless certain steps are taken to ensure an adequate level of protection and must not be kept for longer than necessary for the
purposes of collection. To the extent that we process, control or otherwise use sensitive data relating to living individuals
(for example, patients’ health or medical information), more stringent rules apply, limiting the circumstances and the manner
in which we are legally permitted to process that data and transfer that data outside of the EEA. In particular, in order to process
such data, explicit consent to the processing (including any transfer) is usually required from the data subject (being the person
to whom the personal data relates).
The
new EU-wide General Data Protection Regulation, or GDPR, became applicable on May 25, 2018, replacing the current data protection
laws issued by each EU member state based on the Directive 95/46/EC. Unlike the Directive (which needed to be transposed at national
level), the GDPR text is directly applicable in each EU member state, resulting in a more uniform application of data privacy
laws across the EU. The GDPR imposes onerous accountability obligations requiring data controllers and processors to maintain
a record of their data processing and policies. It requires data controllers to be transparent and disclose to data subjects (in
a concise, intelligible and easily accessible form) how their personal information is to be used, imposes limitations on retention
of information, increases requirements pertaining to pseudonymized (i.e., key-coded) data, introduces mandatory data breach notification
requirements and sets higher standards for data controllers to demonstrate that they have obtained valid consent for certain data
processing activities. Fines for non-compliance with the GDPR are significant—the greater of EUR 20 million or 4% of global
turnover. The GDPR provides that EU member states may introduce further conditions, including limitations, to the processing of
genetic, biometric or health data, which could limit our ability to collect, use and share personal data, or could cause our compliance
costs to increase, ultimately having an adverse impact on our business.
We
are subject to the supervision of local data protection authorities in those jurisdictions where we are established or otherwise
subject to applicable law.
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We
depend on a number of third parties in relation to our provision of our services, a number of which process personal data on our
behalf. With each such provider we enter into contractual arrangements to ensure that they only process personal data according
to our instructions, and that they have sufficient technical and organizational security measures in place. Where we transfer
personal data outside the EEA, we do so in compliance with the relevant data export requirements. We take our data protection
obligations seriously, as any improper disclosure, particularly with regard to our customers’ sensitive personal data, could
negatively impact our business and/or our reputation.
Healthcare
Reform
The
United States and some foreign jurisdictions are considering or have enacted a number of legislative and regulatory proposals
to change the healthcare system in ways that could affect our ability to sell our products profitably. Among policy makers and
payors in the United States and elsewhere, there is significant interest in promoting changes in healthcare systems with the stated
goals of containing healthcare costs, improving quality or expanding access. Current and future legislative proposals to further
reform healthcare or reduce healthcare costs may limit coverage of or lower reimbursement for the procedures associated with the
use of our products. The cost containment measures that payors and providers are instituting and the effect of any healthcare
reform initiative implemented in the future could impact our revenue from the sale of our products.
The
implementation of the Affordable Care Act in the United States, for example, has changed healthcare financing and delivery by
both governmental and private insurers substantially, and affected medical device manufacturers significantly. The Affordable
Care Act imposed, among other things, a 2.3% federal excise tax, with limited exceptions, on any entity that manufactures or imports
Class I, II and III medical devices offered for sale in the United States that began on January 1, 2013. Through a series of legislative
amendments, the tax was suspended for 2016 through 2019. Absent further legislative action, the device excise tax will be reinstated
on medical device sales starting January 1, 2020. The Affordable Care Act also provided incentives to programs that increase the
federal government’s comparative effectiveness research and implemented payment system reforms including a national pilot
program on payment bundling to encourage hospitals, physicians and other providers to improve the coordination, quality and efficiency
of certain healthcare services through bundled payment models. Additionally, the Affordable Care Act has expanded eligibility
criteria for Medicaid programs and created a new Patient-Centered Outcomes Research Institute to oversee, identify priorities
in, and conduct comparative clinical effectiveness research, along with funding for such research. We do not yet know the full
impact that the Affordable Care Act will have on our business. There have been judicial and Congressional challenges to certain
aspects of the Affordable Care Act, and we expect additional challenges and amendments in the future. Moreover, the Trump Administration
and the U.S. Congress may take further action regarding the Affordable Care Act, including, but not limited to, repeal or replacement.
Most recently, the Tax Cuts and Jobs Acts was enacted, which, among other things, removes penalties for not complying with the
individual mandate to carry health insurance, beginning in 2019.
In
addition, other legislative changes have been proposed and adopted since the Affordable Care Act was enacted. For example, the
Budget Control Act of 2011, among other things, included reductions to Medicare payments to providers of 2% per fiscal year, which
went into effect on April 1, 2013 and, due to subsequent legislative amendments to the statute, will remain in effect through
2027 unless additional Congressional action is taken. Additionally, the American Taxpayer Relief Act of 2012, among other things,
reduced Medicare payments to several providers, including hospitals, and increased the statute of limitations period for the government
to recover overpayments to providers from three to five years.
We
expect additional state and federal healthcare reform measures to be adopted in the future, any of which could limit the amounts
that federal and state governments will pay for healthcare products and services, which could result in reduced demand for our
products or additional pricing pressure.
Anti-Bribery
and Corruption Laws
Our
U.S. operations are subject to the FCPA. We are required to comply with the FCPA, which generally prohibits covered entities and
their intermediaries from engaging in bribery or making other prohibited payments to foreign officials for the purpose of obtaining
or retaining business or other benefits. In addition, the FCPA imposes accounting standards and requirements on publicly traded
U.S. corporations and their foreign affiliates, which are intended to prevent the diversion of corporate funds to the payment
of bribes and other improper payments, and to prevent the establishment of “off books” slush funds from which such
improper payments can be made. We also are subject to similar anticorruption legislation implemented in Europe under the Organization
for Economic Co-operation and Development’s Convention on Combating Bribery of Foreign Public Officials in International
Business Transactions.
Human
Capital Resources
As
of December 31, 2020, we had 93 full-time employees and 5 part-time employees. None of our employees are represented by a union.
We consider our relations with our employees to be good but we do have a Whistleblower Hotline setup for employees to confidentially
report concerns. Of our current employees, approximately nine are involved in senior management, 16 in sales and marketing, one
in research, development and regulatory and 71 in finance and operations.
We
value the importance of retention, growth and development of our employees and we believe we offer competitive compensation (including
salary, incentive bonus, and equity) and benefits packages. We traditionally will benchmark compensation with external sources
to verify positions are paid in-line with the market. Our corporate culture is built on passion – we believe in the company’s
vision of ridding the world of sleep apnea and hire employees who want to share that same passion. We hold annual company-wide
trainings and host regularly scheduled management meetings where management communicates notable corporate developments to be
disseminated to employees, as well as a periodic corporate all hands meetings. We are always looking for additional ways to diversify
our workforce. We will continue to promote a work environment that is based on the fundamental principles of human dignity, equality
and mutual respect. In addition, we are committed to providing a safe and healthy work environment for all of our employees. In
response to the COVID-19 pandemic, we have required personal protective equipment for patient-facing employees in addition to
requiring daily health questionnaires and temperature checks. Many employees work remotely and we have limited travel as a result
of the pandemic. We will continue to support our workforce during these unprecedented circumstances to ensure their safety and
well-being.
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Corporate
History
Formation
We
were originally organized on July 7, 2016 in Wyoming as Corrective BioTechnologies, Inc. On September 6, 2016, we changed our
name from Corrective BioTechnologies, Inc. to Vivos BioTechnologies, Inc. On March 2, 2018, we changed our name from Vivos BioTechnologies,
Inc. to Vivos Therapeutics, Inc. During our formation in 2016, we issued an aggregate of 933,334 shares of common stock to a group
of our founders, including Summit Capital USA (now Upeva, Inc., 666,667 shares), Regal Capital Venture Partners LLC (166,667 shares)
and Thomas P. Madden (100,000 shares) at a purchase price of $0.0003 per share (for an aggregate of $280 of proceeds).
Acquisition
of BioModeling Solutions, Inc. and First Vivos, Inc.
In
August and September 2016, we completed, by way of share exchange, an agreement to acquire the business and operations of (1)
BMS (now a wholly-owned subsidiary), which was engaged in the manufacture and sale of our patented DNA appliance ®
and FDA cleared mRNA appliance ® (collectively with special proprietary treatment protocols comprises the Vivos
System), and (2) First Vivos, Inc., a Texas corporation (or First Vivos), which proposed to develop and operate a retail chain
of Vivos Centers with specially trained dentists that offer the Vivos System and corroborating physicians. In connection with
the share exchange with BMS, we issued 3,333,334 shares of common stock to the shareholders of BMS (including, but not limited
to, Dr. G. Dave Singh, our founder and Chief Medical Officer, who received 3,219,705 shares) in exchange for 12,423,500 shares
of BMS, which constitutes 100% ownership interest in BMS. In connection with the share exchange with First Vivos, we issued 3,333,334
shares of common stock to the shareholders of First Vivos (including, but not limited to, R. Kirk Huntsman, our co-founder, Chairman
of the Board and Chief Executive Officer, who received 1,833,334 shares) in exchange for 5,000 shares of First Vivos, which constitutes
100% ownership interest in First Vivos.
The
transaction was accounted for as a reverse acquisition and recapitalization, with BMS as the acquirer for financial reporting
and accounting purposes. Upon the consummation of the acquisition, the historical financial statements of BMS became our historical
financial statements and continued to be recorded at their historical carrying amounts.
Rescission
Offering in 2018
On
January 26, 2018, we offered fifteen (15) investors who invested from January 4, 2018 to February 9, 2018 a right to rescind their
purchase of shares of common stock during such period and to receive a refund of the full purchase price paid for such shares
due to inadvertent non-disclosure of our receipt of a Warning Letter from the FDA on January 12, 2018 requesting that we take
prompt action to correct the violations discussed in the Warning Letter, and noting that our failure to do so may result in regulatory
action being initiated by the FDA. See “FDA Regulatory Status” above for further information on FDA matter. None of
such investors elected to rescind their purchase of such shares.
Issuance
of Common Stock and Convertible Promissory Note in Connection with Acquisition of Orem Vivos Center and Empowered Dental Lab
On
July 1, 2018, we issued 93,334 shares of common stock with a value of $7.50 per share (an aggregate value of $700,000) and a 6%
convertible promissory note in the principal amount of $525,000 to a third party to acquire his dentistry clinic in Orem, Utah
(total consideration of $1,225,000). On November 6, 2018, we entered into an asset purchase agreement with Empowered Dental Lab,
LLC, a Utah limited liability company, under which we agreed to purchase certain inventory and assets from Empowered Dental Lab
in exchange for consideration of 6,667 shares of common stock and a 6% convertible promissory note for $25,000, for total consideration
of $75,000.
Adoption
of Stock and Option Award Plan
On
April 18, 2019, our stockholders approved the adoption of a stock and option award plan (the “2019 Plan”), under which
333,334 shares were reserved for future issuance for options, restricted stock awards and other equity awards. On June 18, 2020,
our stockholders approved an amendment and restatement of the 2019 Plan to increase the number shares or our common stock available
for issuance thereunder by 833,333 share of common stock such that, after amendment and restatement of the 2019 Plan, 1,166,667
shares of common stock will be available for issuance under the 2019 Plan. The 2019 Plan permits grants of equity awards to employees,
directors, consultants and other independent contractors.
Approval
of Transfer of Corporate Domicile and Reverse Stock Split
On
April 18, 2019, our stockholders voted to authorize our board of directors to recapitalize our common stock by way of reverse
stock split at a ratio of up to one for three. In addition, on such date, our shareholders also authorized our board of directors
to transfer our corporate domicile from Wyoming to another U.S. state. Our board of directors elected not to implement the reverse
stock split transfer of corporate domicile at that time.
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Effective
August 12, 2020, we transferred our corporate domicile and became a Delaware corporation pursuant to Section 17-16-1720 of the
Wyoming Business Corporation Act and Section 265 of the Delaware General Corporation Law. As a result of the transfer of corporate
domicile, each share of capital stock of Vivos Wyoming became a share of capital stock of Vivos Delaware on a one-to-one basis,
and such shares shall carry the same terms in all material respects as the shares of Vivos Wyoming . The transfer of corporate
domicile has heretofore been approved by the board of directors and majority shareholders of Vivos Wyoming.
On
July 30, 2020, prior to the transfer of our corporate domicile from Wyoming to Delaware, Vivos Wyoming we implemented a one-for-three
reverse stock split of our outstanding common stock pursuant to which holders of Vivos Wyoming’s outstanding common stock
received one share of common stock for every three shares of common stock held. Unless the context expressly dictates otherwise,
all references to share and per share amounts referred to in this Annual Report reflect the reverse stock split.
Segment
Information
We
manage our business within one reportable segment. Segment information is consistent with how management reviews our business,
makes investing and resource allocation decisions, and assesses our operating performance.
Seasonality
We
believe that the patient volumes of our VIPs will be sensitive to seasonal fluctuations in urgent care and primary care activity.
Typically, winter months see a higher occurrence of influenza, bronchitis, pneumonia and similar illnesses; however, the timing
and severity of these outbreaks vary dramatically. Additionally, as consumers shift toward high deductible insurance plans, they
are responsible for a greater percentage of their bill, particularly in the early months of the year before other healthcare spending
has occurred, which may lead to lower than expected patient volume or an increase in bad debt expense during that period. Our
quarterly operating results may fluctuate significantly in the future depending on these and other factors.
Corporate
Information
Our
principal offices are located at 9137 Ridgeline Boulevard, Suite 135, Highlands Ranch, Colorado 80129, and our telephone number
is (866) 908-4867. Our website is www.vivoslife.com . Our website and the information on or that can be accessed through
such website are not part of this Annual Report on Form 10-K. We were originally organized on July 7, 2016 as a Wyoming corporation
under the name as Corrective BioTechnologies, Inc. On September 6, 2016, we changed our name from Corrective BioTechnologies,
Inc. to Vivos BioTechnologies, Inc., and on March 2, 2018, we changed our name from Vivos BioTechnologies, Inc. to Vivos Therapeutics,
Inc. Effective August 12, 2020, we transferred our corporate domicile from Wyoming to Delaware.
Available
Information
We
maintain a website at www.vivoslife.com . You may access our annual reports on Form 10-K, quarterly reports on Form 10-Q,
current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange
Act with the SEC free of charge at our website as soon as reasonably practicable after such material is electronically filed with,
or furnished to, the SEC. The reference to our website address does not constitute incorporation by reference of the information
contained on our website, and you should not consider the contents of our website in making an investment decision with respect
to our common stock.
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