Item 2. Management’s Discussion and Analysis
Item
2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
You
should read the following discussion and analysis of our financial condition and results
of operations for the years ended December 31, 2023 and 2022, in addition to the Quarterly
Report for the period ended March 31, 2024 and June 30, 2024, in conjunction with our unaudited
condensed consolidated interim financial statements and the related notes included elsewhere
in this Quarterly Report. This discussion contains forward-looking statements that involve
risks and uncertainties. Our actual results and the timing of selected events could differ
materially from those anticipated in these forward-looking statements as a result of various
factors, including those set forth under “Risk Factors” and elsewhere in this
Quarterly Report.
Overview
We
offer a suite of proprietary business-to-business software tools that are meant to drive user engagement through gamification and rewards.
These tools allow our partners to offer in-game prizing and rewards, including merchandise, coupons, digital goods, and sweepstakes entries — inside
their websites, their venues, or their streaming media content.
Our
customers are mostly sports teams, venues, and advertising agencies, who typically use our products as part of their live events or as
part of an advertising campaign with the goal of engaging fans, increasing consented first-party data, and increasing sales. At December
31, 2023 and at September 30, 2024, we had five and one active customers due to the decrease in our sales force.
Our
products and games are designed so that end users of our products can earn prizes by registering on our system and completing in-content
challenges like trivia, polls, or casual mobile games. Players can use our system to play a variety of games and earn a wide range of
prize types provided by advertisers and sponsors. Our products include our in-venue XEO and Filter Fan Cam products for live events,
and our new stand-alone “Winfinite” product that can be used by brands, advertising agencies, and content partners to reach
potential customers outside of sports venues, on mobile devices. We also have an IP portfolio that could create future licensing and
product development opportunities including our recently allowed Artificial Intelligence (“AI”) and Machine Learning (“ML”)
series of patent claims.
With
the acquisition of Xcite Interactive in June 2021, we acquired a number of key pieces of technology and relationships that have helped
to drive our engagement and rewards business, including a live events fan engagement business that has partnered with professional sports
franchises in the National Football League (“NFL”), the National Basketball Association (“NBA”), the National
Hockey League (“NHL”) and others to increase audience engagement using interactive gaming functions like trivia, polling,
and casual games that can be played alongside live experiences whether a player is at-home, in a restaurant, or in-venue at the event
itself. Our three largest customers in 2023 were the San Jose Sharks, the Sacramento Kings, and ENT Marketing, a marketing agency that
used our platform to promote Coca-Cola products.
We
now have three principal software products. Our eXtreme Engagement Online or “XEO” platform is designed primarily for in-venue
main-board work in stadiums and arenas. Our Filter Fan Cam (FFC) platform is an Augmented Reality filtering tool that can be used for
mobile and in-venue applications. In addition, we have a stand-alone gaming and prizing product that we call “Winfinite,”
which allows brands, media companies, and advertising agencies to reach out to customers directly on their mobile devices. We license
these three software products to teams, ad agencies, and other content creators.
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Significant
Components of Our Results of Operations
Revenue.
In general, we recognize revenue when the amount of revenue can be reliably measured, it is probable that future economic benefits
will flow to us, where there is evidence of an arrangement, when the selling price is fixed or determinable, and when specific criteria
have been met or there are no significant remaining performance obligations for each of our activities as described below. Foreseeable
losses, if any, are recognized in the year or period in which the loss is determined.
We
earn revenue through the development and maintenance of custom-built software.
We
recognize revenues received from the development and maintenance of custom-built software and other professional services provided upon
the satisfaction of our performance obligation in an amount that reflects the consideration to which we expect to be entitled in exchange
for those services. Performance obligations can be satisfied either at a single point in time or over time. For those performance obligations
that are satisfied at a single point in time, the revenue is recognized at that time. For each performance obligation satisfied over
time, we recognize revenue by measuring the progress toward complete satisfaction of that performance obligation.
Our
contracts with customers may include multiple performance obligations. For these contracts, we account for individual performance obligations
separately if they are capable of being distinct within the context of the contract. Determining which performance obligations are considered
distinct may require significant judgment. Judgment is also required to determine the amount of revenue associated with each distinct
performance obligation.
Operating
Expenses. We classify our operating expense as research and development, and selling, general and administrative. Personnel costs
are the primary component of each of these operating expense categories, which consist of cash-based personnel costs, such as salaries,
benefits and bonuses. Additionally, these categories include intangible amortization, amortization expense, interest expense, software
costs, professional fees and share-based compensation.
Operating
Results
Comparison
of Results of Operations for the three months ended September 30, 2024 and September 30, 2023
The
following table summarizes our results of operations for the three months ended September 30, 2024 and 2023:
For the Three
Months Ended
September 30,
2024
2023
Statement of Operations and Comprehensive Loss Data:
Revenue
$ 3,848
$ 22,950
Cost of revenues
-
23,570
Gross Margin
3,848
(620 )
Expenses
Research and development
11,462
272,111
Selling, general and administrative
521,410
1,617,161
Total Operating Expenses
532,872
1,889,272
Operating loss
(529,024 )
(1,889,892 )
Other income (expense)
73
354,105
Net loss
(528,951 )
(1,535,787 )
Other total comprehensive loss:
Change in foreign currency translation, net of tax
(52,823 )
(4,814 )
Total comprehensive loss
$ (581,774 )
(1,540,601 )
Basic and diluted loss per share to shareholders
$ (0.22 )
$ (1.99 )
22
Revenue
Our revenues are derived
primarily from software licensing. Revenue was $3,848 for the three month period ended September 30, 2024, representing a decrease of
$19,102, or 83%, from $22,950 for the three month period ended September 30, 2023. The decrease was primarily due to a significant reduction
in the number of clients from September 30, 2023 to September 30, 2024.
Cost of revenues
Cost of revenues was none
for the three month period ended September 30, 2024, representing a decrease of $23,570, or 100%, from $23,570 for the three month period
ended September 30, 2023. The decrease was in line with the decrease in revenue
Research and development
Research and development
was $11,462 for the three month period ended September 30, 2024, representing a decrease of $260,649, or 96%, from $272,111 for the three
month period ended September 30, 2023. The decrease was primarily due to significant reductions in staff related to our company restructuring.
Selling, general and administrative
Selling, general and administrative
was $521,410 for the three month period ended September 30, 2024, representing a decrease of $1,095,751, or 68%, from $1,617,161 for the
three month period ended September 30, 2023. The decrease was primarily due to a decrease in payroll as the Company reduced head count
and a decrease in professional fees.
Loss from Operations
Loss from operations was $529,024 for the three month period ended
September 30, 2024, representing a decrease of $1,360,868, or 72%, from $1,889,892 for the three month period ended September 30, 2023.
The decrease was primarily the result of decreased spend on professional fees and payroll.
Operating Results
Comparison of Results of Operations for the nine month period ended
September 30, 2024 and September 30, 2023
The following table summarizes
our results of operations for the nine months ended September 30, 2024 and 2023:
For the Nine months Ended
September 30,
2024
2023
Statement of Operations and Comprehensive Loss Data:
Revenue
$ 57,288
$ 236,953
Cost of revenues
40,277
79,497
Gross Margin
17,011
157,456
Expenses
Research and development
118,077
1,056,918
Selling, general and administrative
3,429,062
4,473,710
Total Operating Expenses
3,547,139
5,530,628
Operating loss
(3,530,128 )
(5,373,172 )
Other income/(expense)
(248 )
354,105
Net loss
(3,530,376 )
(5,019,067 )
Other total comprehensive income (loss):
Change in foreign currency translation, net of tax
28,660
23,383
Total comprehensive loss
$ (3,501,716 )
(4,995,684 )
Basic and diluted loss per share to shareholders
$ (1.29 )
$ (7.06 )
23
Revenue
Our revenues are derived
primarily from software licensing. Revenue was $57,288 for the nine month period ended September 30, 2024, representing a decrease of
$179,665, or 76%, from $236,953 for the nine month period ended September 30, 2023. The decrease was primarily due to a significant reduction
in the number of clients from September 30, 2023 to September 30, 2024.
Cost of revenues
Cost of revenues was $40,277
for the nine month period ended September 30, 2024, representing a decrease of $39,220, or 49%, from $79,497 for the nine month period
ended September 30, 2023. The decrease was in line with the decrease in revenue.
Research and development
Research and development
was $118,077 for the nine month period ended September 30, 2024, representing a decrease of $938,841, or 89%, from $1,056,918 for the
nine month period ended September 30, 2023. The decrease was primarily due to a reduction in staffing levels, including a large portion
of our engineering staff, and a reduction in software costs.
Selling, general and administrative
Selling, general and administrative
was $3,429,062 for the nine month period ended September 30, 2024, representing a decrease of $1,044,648, or 23%, from $4,473,710 for
the nine month period ended September 30, 2023. The decrease was primarily due to a decrease in payroll as the Company reduced head count
and a decrease in professional fees.
Loss from Operations
Loss from operations was
$3,530,128 for the nine month period ended September 30, 2024, representing a decrease of $1,843,044, or 34%, from $5,373,172 for the
nine month period ended September 30, 2023. The decrease was primarily the result of decreased spend on professional fees and payroll.
Inflation
The effect of inflation on
our revenue and operating results was not significant.
Liquidity and Capital Resources
We had cash of $471,248 and
a working capital surplus of $1,215,990 as at September 30, 2024, compared to a cash position of $4,689,007 and working capital surplus
of $4,546,227 as at December 31, 2023. The decrease in our cash position and decrease in working capital surplus was related to using
cash to fund operations and ongoing losses.
Our financial condition and
liquidity is and will continue to be influenced by a variety of factors, including:
●
our ability to generate cash flows from our operations;
●
future indebtedness and the interest we are obligated to pay on this indebtedness;
●
the availability of public and private debt and equity financing;
●
changes in exchange rates which will impact our generation of cash flows from operations when measured in CAD; and
●
our capital expenditure requirements.
24
Overview
Since inception, we have incurred significant operating losses. For
the years ended December 31, 2023 and 2022, we incurred net losses of approximately $10.5 million and $22.4 million, respectively. For
the nine months ended September 30, 2024 the company incurred a net loss of $3.5 million. During such periods, we have financed our operations
primarily through an initial public offering of our common shares in January 2021 and subsequent public offerings, registered direct offerings,
and private placements. In February 2023, we completed a registered direct offering of our common shares in which we received gross proceeds
of $2.25 million and net proceeds of approximately $2 million. In October 2023, we completed a public direct offering of our common shares
in which we received gross proceeds of approximately $3 million and net proceeds of approximately $2.5 million. In November 2023, we completed
a private placement of our equity securities in which we received gross proceeds of $2.6 million. Throughout 2023, we received approximately
$4.6 million in proceeds from warrant exercises. Our cash and cash equivalents as of December 31, 2023 was $4.7 million. Our primary cash
needs are for working capital requirements, capital expenditures and to fund our operations.
We are subject to the risks
and uncertainties associated with a new business. We believe that our current resources and the expected revenues from operations will
be insufficient to fund our planned operations for the next twelve months. The report of our independent registered public accounting
firm on our consolidated financial statements for the year ended December 31, 2023 stated that our recurring losses from operations, accumulated
deficit as of December 31, 2023, inability to achieve positive cash flows from operations and inability to fund day to day activities
through operations indicates that a material uncertainty exists that may cast significant doubt on our ability to continue as a going
concern.
While we plan to increase
our cash flow from our operations to address some of our liquidity concerns, to date we have been unable to do so and are experiencing
declining revenues. Accordingly, we are evaluating other strategic alternatives. However, to execute our business plan and implement our
business strategy, we anticipate that we will need to obtain additional financing and may choose to raise additional funds through public
or private equity or debt financings, a bank line of credit, borrowings from affiliates or other arrangements. We cannot be sure that
any additional funding, if needed, will be available on terms favorable to us or at all. Furthermore, any additional capital raised through
the sale of equity or equity-linked securities may dilute our current shareholders’ ownership in us and could also result in a decrease
in the market price of our common shares. The terms of those securities issued by us in future capital transactions may be more favorable
to new investors and may include the issuance of warrants or other derivative securities, which may have a further dilutive effect. Furthermore,
any debt financing, if available, may subject us to restrictive covenants and significant interest costs. There can be no assurance that
we will be able to raise additional capital, when needed, to continue operations in their current form. If we cannot raise needed funds,
we might be forced to make substantial reductions in our operating expenses, including reductions in our research and development expenses
or headcount reductions, which could adversely affect our ability to implement our business plan and ultimately our viability as a company,
or we may be forced to liquidate the company.
Cash Flows
The following summarizes
the key components of our cash flows for the nine months period ended September 30, 2024 and 2023:
Nine months
Period Ended
September 30,
2024
Nine months
Period Ended
September 30,
2023
Net cash used in operating activities
$ (4,255,345 )
$ (4,355,723 )
Net cash used in investing activities
-
(14,106 )
Net cash provided by financing activities
-
5,362,978
Effect of exchange rates
37,586
(3,198 )
Net increase (decrease) in cash
$ (4,217,759 )
$ 989,951
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Operating Activities
Net cash used in operating activities for the nine month period ended
September 30, 2024 was $4,255,345 as compared to $4,355,723 for the nine month period ended September 30, 2023. The decrease in cash used
in operating activities was primarily attributable to the change in our net loss of $1,436,364 offset by increase in non-cash stock compensation
offset by a decrease in amortization of intangible assets.
Investing Activities
Net cash used in investing
activities for the nine month period ended September 30, 2024 was none as compared to $14,106 for the nine month period ended September
30, 2023. The change in cash flow used in investing activities was primarily attributable to a significant reduction in payroll capitalized
for the development of intangible assets.
Financing Activities
Net cash provided by financing
activities was none for the nine month period ended September 30, 2024 as compared to $5,362,978 for the nine month period ended September
30, 2023. The change in cash flow provided by financing activities was mainly attributable to proceeds we received from the issuance
of common shares, net of issuance costs, exercise of warrants and options, which was offset by repayments on notes payable and lease
liabilities in 2023.
Indebtedness
Notes Payable
From 2017 to December 31,
2022, we issued $4,750,818 aggregate principal amount of promissory notes primarily to Brian Tingle, one of our directors. The notes bore
interest at the prime rate of the Bank of Canada, which has ranged from 2.45% to 3.95% per annum, compounded annually, that was payable
quarterly, and had a maturity date of three years from the date of issuance. As of December 31, 2023, all loans have been repaid and we
had recorded $0 in accrued interest that was included in accounts payable and accrued liabilities.
Critical Accounting Policies and Estimates
The preparation of consolidated
financial statements requires management to make certain estimates, judgments and assumptions that affect the reported amounts of assets
and liabilities at the date of the consolidated financial statements. Estimates and assumptions are continually evaluated and are based
on historical experience and management’s assessment of current events and other facts and circumstances that are considered to
be relevant. Actual results could differ from these estimates.
Significant assumptions about
the future and other sources of estimation uncertainty that management has made at the end of the reporting year, that could result in
a material adjustment to the carrying amounts of assets and liabilities in the event that actual results differ from assumptions made,
relate to, but are not limited to, the following:
Estimate for excess credit losses
We apply the Current Expected
Credit Loss (CECL) model under ASC 326 for impairment of financial assets. This model requires the recognition of an allowance for credit
losses based on expected losses over the life of the asset. If the credit risk of a financial asset decreases in a subsequent period,
any previously recognized impairment loss is reversed through profit or loss, limited to the extent that the carrying amount does not
exceed what the amortized cost would have been had the impairment not been recognized.
Deferred financing costs
Deferred financing costs
consist primarily of direct incremental costs related to our public offerings of our common stock completed in February 2023. Upon completion
of our public offering and financing any deferred costs were offset against the proceeds.
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Property and equipment
Property and equipment is
stated at cost, net of accumulated depreciation and accumulated impairment losses, if any. Such cost includes the cost of replacing part
of the property and equipment. All other repair and maintenance costs are recognized in the consolidated statements of operations and
comprehensive loss. The initial cost of property and equipment comprises its purchase price or construction cost and any costs directly
attributable to bringing it to a working condition for its intended use. The purchase price or construction cost is the aggregate amount
of cash consideration paid and the fair value of any other consideration given to acquire the asset. Where an item of property and equipment
is comprised of significant components with different useful lives, the components are accounted for as separate items of property and
equipment. For all property and equipment, depreciation is calculated over the depreciable amount, which is the cost of an asset less
its residual value. Depreciation is calculated starting on the date that property and equipment is available for its intended use.
Intangible assets
Intangible assets acquired
separately were measured upon initial recognition at cost, which comprises the purchase price plus any costs directly attributable to
the preparation of the asset for its intended use. Intangible assets acquired through business combinations (Xcite Interactive) or asset
acquisitions were initially recognized at fair value as at the date of acquisition. After initial recognition, intangible assets were
carried at cost less accumulated amortization and any accumulated impairment charges.
Income taxes
We account for income taxes
utilizing the assets and liability method. Under this method, deferred tax assets and liabilities are determined based on differences
between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis, and net operating
loss and tax credit carry forwards, using enacted tax rates and laws that are expected to be in effect when the differences reverse.
A valuation allowance is
recorded against deferred tax assets (DTA’s) when management does not believe that the realization of DTA’s is more likely
than not. While management believes that its judgements and estimates regarding deferred tax assets and liabilities are appropriate, significant
differences in actual results may materially affect our future financial results.
We recognize any uncertain
income tax positions at the largest amount that is more-likely-than-not to be sustained upon audit by relevant taxing authority. An uncertain
income tax position will not be recognized if it has less than a 50% likelihood of being sustained. Our policy is to recognize interest
and/or penalties related to income tax matters in income tax expense. As of September 30, 2024 and 2023, we did not record any accruals
for interest and penalties. We do not foresee material changes to our uncertain tax positions within the next twelve months.
Determination of share-based payments
The estimation of share-based
payments (including warrants and stock options) requires the selection of an appropriate valuation model and consideration as to the inputs
necessary for the valuation model chosen. We use the Black-Scholes valuation model at the date of the grant. We make estimates as to the
volatility, the expected life, dividend yield and the time of exercise, as applicable. The expected volatility is based on the average
volatility of share prices of similar companies over the period of the expected life of the applicable warrants and stock options. The
expected life is based on historical data. These estimates may not necessarily be indicative of future actual patterns.
Deferred revenues and revenue recognition
Revenue recognition of sales
is recorded on a monthly basis upon delivery or as the services are provided. Cash received in advance for services are recorded as deferred
revenue based on the proportion of time remaining under the service arrangement as of the reporting date.
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Functional currency
The functional currency for
each of our subsidiaries is the currency of the primary economic environment in which the respective entity operates. Such determination
involves certain judgements to identify the primary economic environment. We reconsider the functional currency of our subsidiaries if
there is a change in events and/or conditions which determine the primary economic environment.
Item 3. Quantitative and Qualitative Disclosures about Market Risk
Not required under Regulation
S-K for smaller reporting companies.
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