−Removed: Unity is the leading platform to create and grow games and interactive experiences.
+Added: Unity is the leading platform to develop, deploy, and grow games and interactive experiences.
We offer a suite of tools across all major platforms from mobile, PC, and console, to extended reality (XR).
Our comprehensive set of software, including AI solutions, supports developers through the entire development lifecycle – from prototyping to live service operation, user acquisition, and monetization.
−Removed: Our platform is used by creators of all types - such as developers, artists, and designers - to build content in gaming and non-gaming industries, including retail, automotive, architecture, engineering, and construction.
−Removed: Unity was originally founded as Over the Edge Entertainment in Denmark in 2004.
−Removed: In 2009, we reorganized as a Delaware corporation and changed our name to Unity Software Inc.
−Removed: Our principal corporate offices are located in San Francisco, California.
−Removed: We completed our initial public offering in September 2020 and our common stock is listed on the New York Stock Exchange under the symbol "U".
−Removed: In November 2022, we completed the transactions contemplated by the Agreement and Plan of Merger, dated July 13, 2022, by and among Unity Software Inc., Ursa Aroma Merger Subsidiary Ltd., a company organized under the laws of the State of Israel and a direct wholly owned subsidiary of Unity, and ironSource Ltd., a company organized under the laws of the State of Israel ("ironSource", and such transactions, the "ironSource Merger").
+Added: Our platform is used by creators of all types - such as developers, artists, and designers - to build content in gaming and non-gaming industries, including automotive, retail, manufacturing, healthcare, public sector, robotics, architecture, civil and mechanical engineering, design and construction.
Our platform consists of two complementary sets of solutions:
−Removed: Create Solutions and Grow Solutions, which together comprise our "Strategic Portfolio" surrounding the Unity Engine and related consumption services, and Monetization.
+Added: Create Solutions and Grow Solutions.
Create Solutions
Our Create Solutions are a robust set of tools and services used to build, ship and run high-definition, real-time 2D and 3D content.
−Removed: Designed for developers, these tools and services are used across a range of industries from games to automotive, aerospace, construction to retail, medical to manufacturing, and beyond.
+Added: Designed for developers, these tools and services are used across a range of industries from games to automotive, retail, manufacturing, healthcare, public sector and robotics.
Create Solutions includes our custom real-time 3D engine and development environment with a high-definition render pipeline;
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Grow Solutions
−Removed: Our Grow Solutions are our Monetization products, which offer customers the ability to grow and engage their user base and monetize their content—from 2D puzzle games to multiplayer, multi-platform games, or other 3D interactive content—irrespective of whether the content was created in Unity.
+Added: Our Grow Solutions primarily consist of our ads products, which offer customers the ability to grow and engage their user base and monetize their content—from 2D puzzle games to multiplayer, multi-platform games, or other 3D interactive content—irrespective of whether the content was created in Unity.
Many of our customers create games and applications with the purpose of building a profitable business.
This requires both the acquisition of end-users at a reasonable cost and the monetization of these end-users as they engage with the content over time.
−Removed: We help our customers grow their businesses in the mobile app ecosystem by offering a comprehensive suite of products designed to help customers successfully scale their businesses, including our mediation platform, ad networks, and offerwall.
+Added: We help our customers grow their businesses in the mobile app ecosystem by offering a comprehensive suite of products designed to help customers successfully scale their businesses, including our mediation platform, ad networks (like the Unity Ad Network, powered by Unity Vector), and offerwall.
In addition, Supersonic from Unity is our publishing solution, which allows small studios and independent developers who require expertise in publishing their mobile games to launch their apps and maximize their commercial success, through the use of a combination of tools, full transparency, and a team of industry experts.
Finally, Aura from Unity enables app developers to connect with users through a unique channel that offers on-device app discovery, while allowing telecom operators to better engage and monetize their users throughout the device lifecycle.
−Removed: Unity Software Inc.
Our Customers and Creator Community
−Removed: Our globally diverse customers range from the largest enterprises to mid-market companies, to government and non-profit institutions, to mid-sized, small, and independent businesses and individuals across a variety of industries.
−Removed: We have a very large, active, and highly engaged global community of RT3D creators.
+Added: Our globally diverse customers range from the largest enterprises to mid-market companies, to government and non-profit institutions, to mid-sized, small, and independent businesses and individual developers across a variety of industries.
+Added: We have a very large, active, and highly engaged global community of real-time 3D ("RT3D") creators.
The scale of our creator community provides us with a significant competitive advantage, and by incentivizing third-party platforms to strategically partner and integrate with us, we are able to further expand our community.
−Removed: Third-party platforms partner with Unity to make it easy for our creators to deploy content onto their platforms.
+Added: Numerous third-party platforms partner with Unity to make it easy for our creators to deploy content seamlessly onto their platforms.
These partnerships help us to maximize audience-reach for our customers and retain our platform’s position as the leading hub for RT3D content creation.
+Added: Unity Software Inc.
We primarily compete with other content development tools and monetization services.
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• Create Solutions:
−Removed: We primarily compete against proprietary game engines built in-house by large game studios, as well as Cocos2d-x (Chukong Technologies), Godot, and Unreal Engine (Epic Games), which offer game development tools primarily serving the PC games and mobile games sectors, and, in the case of Unreal Engine (Epic Games), industries beyond gaming.
−Removed: Outside of gaming, we also compete with other development platforms that offer 2D and 3D design products.
+Added: We primarily compete against proprietary game engines built in-house by large game studios, as well as Cocos2d-x (Chukong Technologies), Godot, and Unreal Engine (Epic Games), which offer game development tools primarily serving the PC games and mobile games sectors, and, in the case of Unreal Engine (Epic Games), industries beyond gaming, as well as with various social entertainment platforms.
+Added: Outside of gaming, we also compete with other development platforms and software solutions that offer 2D and 3D design products.
• Grow Solutions:
−Removed: We operate in a fragmented ecosystem composed of privately held companies up to select divisions of large, well-established public companies.
+Added: We operate in a fragmented ecosystem composed of both privately-held companies and large, well-established public companies or their relevant divisions.
The large companies in our ecosystem may play multiple different roles given the breadth of their business.
−Removed: Examples of these large companies are Amazon, Facebook, Google, Microsoft, and Tencent.
+Added: Examples of these large companies are Amazon, Meta, Google, Microsoft, and Tencent.
Most of these companies are also our partners and customers.
−Removed: Examples of other companies we compete against include AppLovin, Voodoo, and Digital Turbine.
+Added: Examples of other companies we compete against include AppLovin, Voodoo, Moloco, and Digital Turbine.
We believe that the principal competitive factors in our market are:
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• ease of use of products;
−Removed: • ability to expand to adjacent industries.
−Removed: We believe we compete favorably with respect to these factors.
+Added: • ability to expand to existing and adjacent industries;
+Added: • the impact of evolving industry standards and changing regulations;
+Added: • mergers, acquisitions and other strategic relationships amongst our competitors.
Refer to "Item 1A.
Risk Factors" for a discussion of risks related to competition.
−Removed: Unity Software Inc.
Privacy and Data Security
−Removed: Creative assets, performance and user data are critical to our customers’ businesses.
+Added: Creative assets, performance, and user and end-user data are critical to our customers’ businesses.
We devote considerable resources to our security program, regularly testing the security of user assets utilized by our services, and developing easy-to-use features that content creators can leverage to enhance the security of their creative products.
−Removed: Our team of security practitioners, working in partnership with peers across our company, works to identify and mitigate risks, assess our security measures against industry standards and best practices, and continue to evaluate ways to improve.
+Added: Our team of security practitioners, in partnership with information technology professionals and product engineers across our company, works to identify and mitigate risks, assess our security measures against industry standards and best practices, and continue to evaluate ways to improve.
+Added: Unity Software Inc.
Intellectual Property
2 unchanged sentences
Risk Factors" for a discussion of risks related to our intellectual property.
−Removed: As of December 31, 2024, we had 256 issued utility patents in the United States that expire between 2031 and 2042, 34 issued utility patents in non-U.S.
−Removed: jurisdictions, and 59 utility patent applications (including 3 provisional applications) pending in the United States and globally.
+Added: As of December 31, 2025, we had 204 issued utility patents in the United States ("U.S.") that expire between August 2031 and July 2044, 29 issued utility patents in non-U.S.
+Added: jurisdictions, and 51 utility patent applications (including 1 provisional application) pending in the United States and globally.
As of such date, we also had 1 registered design patent in the United States and 28 registered design patents in non-U.S.
3 unchanged sentences
We also have registered domain names for websites that we use in our business, such as www.unity.com and similar variations.
−Removed: We control access to and use of our proprietary technology and other confidential information through the use of internal and external controls, including contractual protections with employees, contractors, customers, and partners.
−Removed: It is our practice to enter into confidentiality agreements with our third parties in order to limit access to, disclosure, and use of, our confidential information and proprietary information.
−Removed: We further control the use of our proprietary technology and intellectual property through provisions in our terms of service.
+Added: We control access to and use of our proprietary technology and other confidential information through the use of internal and external measures, including contractual protections with employees, contractors, customers, and partners.
+Added: It is our practice to enter into confidentiality agreements with relevant third parties in order to limit access to, disclosure, and use of, our confidential information and proprietary information.
+Added: We further limit the use of our proprietary technology and intellectual property through provisions in our terms of service.
We intend to pursue additional intellectual property protection to the extent we believe it would be beneficial and cost effective.
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Government Regulations
−Removed: Our worldwide business activities are subject to various laws, rules, and regulations of the United States as well as of foreign governments.
−Removed: Compliance with these laws, rules, and regulations has not had, and is not expected to have, a material effect upon our capital expenditures, results of operations, or competitive position, and we do not currently anticipate material capital expenditures for environmental control facilities.
+Added: Our worldwide business activities are subject to various laws, rules, and regulations of the United States as well as numerous other countries and jurisdictions.
+Added: Compliance with these laws, rules, and regulations has not had, and is not expected to have, a material effect upon our capital expenditures, results of operations, or competitive position.
Nevertheless, compliance with existing or future governmental regulations, including, but not limited to, those pertaining to global trade, business acquisitions, consumer and data protection, and taxes, could have a material impact on our business in subsequent periods.
3 unchanged sentences
Our investor relations website is https://investors.unity.com/ and we encourage investors to use it as a way of easily finding information about us.
−Removed: Copies of our reports on Forms 10-K, Forms 10-Q, and
+Added: Copies of our reports on Forms 10-K, Forms 10-Q, and Forms 8-K, may be obtained, free of charge, electronically on this website as soon as reasonably practicable after we file such material with, or furnish such material to, the SEC.
+Added: Information contained on or accessible through our website is not incorporated into, and does not form a part of, this Annual Report on Form 10-K or any other report or document we file with the SEC, and any references to our websites are intended to be inactive textual references only.
Unity Software Inc.
−Removed: Forms 8-K, may be obtained, free of charge, electronically on this website as soon as reasonably practicable after we file such material with, or furnish such material to, the SEC.
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.