−Removed: We enable businesses of all sizes to revolutionize how they engage with their customers by delivering seamless, trusted and personalized customer experiences at scale.
−Removed: Our leading customer engagement platform comprises communications application programming interfaces (“APIs”) that enable developers to embed numerous forms of messaging, voice, and email interactions into their customer-facing applications, as well as software products that target specific engagement needs, including our customer data platform, digital engagement centers, marketing campaigns and advanced account security solutions.
+Added: We envision a world in which every digital interaction between businesses and their customers is amazing.
+Added: By combining our leading communications capabilities, plus rich contextual data, plus generative and predictive artificial intelligence (“AI”), we enable businesses of all sizes to revolutionize how they engage with their customers by delivering seamless, trusted, and personalized customer experiences at scale.
+Added: We offer communications application programming interfaces (“APIs”) that enable developers to embed numerous forms of messaging, voice, email, and video interactions into their customer-facing applications, as well as software products that target specific engagement needs, including our customer data platform, digital engagement centers, marketing campaigns, and user authentication and identity solutions.
This combination of flexible APIs and software solutions helps businesses of all sizes and across numerous industries to benefit from smarter and more streamlined engagement at every step of the customer journey, including reduced customer acquisition costs, lasting loyalty, and increased customer value.
−Removed: Our platform, which combines our highly customizable communications APIs with customer data management capabilities, allows businesses to break down data silos and build a comprehensive single source for their customer data that is organized into unique profiles that are easily accessible by all their business teams.
−Removed: Empowered with this information and the insights it enables, businesses using our platform can provide robust, personalized and effective communications to their customers at every stage of their customer relationships.
−Removed: The value proposition of our offerings has become stronger and our products have become more strategic to our customers as more and more businesses have prioritized building more personalized and more differentiated customer engagement experiences through digital channels.
−Removed: In February 2023, we began operating our business in two business units:
−Removed: Twilio Communications (“Communications”) and Twilio Data & Applications (“Data & Applications”), which has since been renamed Twilio Segment.
−Removed: Our Communications business consists of a variety of APIs and software solutions to optimize communications between our customers and their end users.
−Removed: Our key Communications offerings include Messaging, Voice, Email, Flex, Marketing Campaigns, and User Identity and Authentication.
−Removed: Our Segment business consists of software products that enable businesses to leverage their first-party data to create unique customer profiles and achieve more effective customer engagement.
−Removed: Our key Segment offerings are Segment and Engage.
−Removed: Together, our Communications and Segment products power our customer engagement platform.
−Removed: We believe that our two business units are complementary and address adjacent needs and related problems for our customers.
−Removed: Our goal is to create a flywheel for effective customer engagement by combining Segment’s user profiles with our rich Communications data to drive more personalized and intelligent customer interactions.
−Removed: We believe that our business unit structure enables each business unit to execute toward its respective goals with appropriate focus and independence, best positioning us to achieve our long-term plan of creating the leading customer engagement platform.
−Removed: In 2023, we revealed CustomerAI, which refers to generative and predictive artificial intelligence (“AI”) and machine learning (“ML”) capabilities and initiatives that we believe have the potential to increase the power and reach of our platform, make every interaction more personalized and intelligent, and accelerate our data and communications flywheel described above, benefiting both our Communications and Segment products.
−Removed: We have experienced substantial growth in our business since inception, and as of December 31, 2023, we had over 305,000 Active Customer Accounts representing organizations from small and medium-sized business to large enterprises across a broad range of industries.
+Added: Our platform, which combines our highly customizable communications APIs with customer data management capabilities and AI-powered predictions and recommendations, allows businesses to break down data silos and build a comprehensive single source for their customer data that is organized into unique profiles that are easily accessible by all their business teams.
+Added: Empowered with this information and the insights it enables, businesses using our platform can provide robust, personalized, and effective communications to their customers at every stage of their customer relationships at scale.
+Added: The value proposition of our offerings has become stronger and our products have become more strategic to our customers as businesses are increasingly prioritizing building more personalized and differentiated customer engagement experiences through digital channels.
+Added: On January 1, 2025, we realigned our business unit structure into a functional support model under one organization.
+Added: We believe that operating as one organization best positions us as we seek to deliver one trusted, smart and integrated platform that enables more personalized communications and engagements for customers.
+Added: Despite realigning our organizational structure, we continue to have two reportable segments.
+Added: Our Communications reportable segment consists of a variety of APIs and software solutions to optimize communications between our customers and their end users.
+Added: Our key offerings in our Communications reportable segment include Messaging, Voice, Email (which includes Marketing Campaigns), Flex, and User Authentication and Identity.
+Added: Our Segment reportable segment consists of software products that enable businesses to leverage their contextual data to create unique customer profiles and achieve more effective customer engagement.
+Added: Our key offering in our Segment reportable segment is our Segment product.
+Added: We have experienced substantial growth in our business since inception, and as of December 31, 2024, we had over 325,000 Active Customer Accounts representing organizations from small and medium-sized businesses to large enterprises across a broad range of industries.
Our growth has predominantly been organic as a result of new customer acquisition, as well as customers increasing their usage of our products, extending their usage of our products to new applications, or adopting new products that we offer.
We have also fueled our growth through strategic acquisitions and integrations of businesses that complemented our pre-existing products and allowed us to expand our platform and to add new customer accounts.
−Removed: We aim to deliver the leading customer engagement platform that intelligently orchestrates customer engagement across the entire customer life cycle.
−Removed: Our platform provides developers tools to build, scale, and deploy real-time communications within software applications, while simultaneously offering technology that allows businesses to harness the power of first-party data to improve the experience of their customers.
−Removed: The data that our platform collects can inform interactions across the customer journey to achieve more personalized, timely and impactful engagement.
−Removed: This in turn empowers businesses to build productive one-to-one relationships, at scale, through both easy-to-use APIs and extensible software products like Flex and Engage.
+Added: We aim to deliver the leading customer engagement platform that intelligently orchestrates customer engagement across the entire customer life cycle by combining our communications capabilities with rich contextual data and AI.
+Added: Our trusted, simple, and smart platform provides developers with tools to build, scale, and deploy real-time communications within software applications, while simultaneously offering technology that allows businesses to harness the power of contextual data to develop more informed insights about their customers.
+Added: The data that our platform securely collects, supported by our AI-powered predictions and recommendations, can inform interactions across the customer journey to achieve more personalized, timely, and impactful customer engagement.
+Added: This in turn empowers businesses to build more productive and personalized one-to-one relationships, at scale, through both easy-to-use APIs and extensible software products.
+Added: Trust in our platform is a top priority as we continue to innovate, and we prioritize trust through investments in system availability and security.
+Added: We offer highly customizable APIs and products to build rich contextual communications within applications, allowing developers to build orchestrated engagements with customers worldwide.
+Added: We also offer solutions for user authentication and identity, and advanced compliance and regulatory management software to support success within a changing ecosystem of regulations.
+Added: Additionally, our customer data platform enables businesses to collect, contextualize, and leverage first-party and real-time customer data to create highly personalized experiences and campaigns across multiple channels.
+Added: It also allows businesses to break down data silos across their organizations and to leverage a single unified source of customer data for their various business teams.
+Added: Our products can be used individually or in combination to enable more personalized, timely, and impactful communications and engagements across the customer journey.
Our platform is connected to our Super Network (“Super Network”), a software layer that enables our customers’ applications to communicate with devices globally.
−Removed: The Super Network interconnects communications networks and inbox services providers around the world and continually analyzes data to optimize the quality and cost of communications that flow through our platform.
+Added: The Super Network interconnects communications networks and inbox services providers around the world and continually analyzes billions of data points to optimize the quality and cost of communications that flow through our platform.
The Super Network also contains a set of APIs that gives our customers access to additional foundational components offered through our platform, such as phone numbers and session initiation protocol trunking.
−Removed: We generate revenue from our platform through a combination of usage-based and subscription-based fees, which varies by product as indicated below and described in further detail in Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations.”
−Removed: Communications
−Removed: Our Communications solutions consist of highly customizable APIs and products that can be used individually or in combination to build rich contextual communications within applications, allowing developers to build omnichannel engagements with customers worldwide.
−Removed: Communications also includes our omnichannel digital engagement center, as well as solutions for user identity and authentication and advanced compliance management to support success within a changing ecosystem of regulations.
−Removed: In the fourth quarter of 2023, we moved Flex and Marketing Campaigns from our Data & Applications (since renamed Segment) business unit to our Communications business unit.
−Removed: The core offerings of our Communications business include:
−Removed: Twilio Programmable Messaging (“Messaging”) is an API to send and receive SMS, MMS, Toll-Free SMS, and over-the-top (e.g., WhatsApp and Facebook Messenger) messages globally over a variety of sender types.
−Removed: It uses intelligent sending features to ensure messages reliably reach end users wherever they are.
−Removed: Our customers use this API to address numerous use cases, including account notifications, marketing, account security, mass alerts and order confirmations, as well as multi-party and conversational use cases, such as conversational marketing, sales support and customer care.
−Removed: Revenue generated from Messaging is primarily recognized on a usage basis.
+Added: Our key products include:
+Added: Twilio Programmable Messaging and Conversations (“Messaging”) are APIs to send and receive SMS, MMS, RCS, and over-the-top (e.g., WhatsApp and Facebook Messenger) messages globally over a variety of sender types.
+Added: Messaging uses intelligent sending features to ensure messages reliably reach end users wherever they are.
+Added: Our customers use these APIs to address numerous use cases, including account notifications, marketing, mass alerts, and order confirmations, as well as multi-party and conversational use cases, such as conversational marketing, sales support, and customer care.
Twilio Programmable Voice (“Voice”) is an API that allows developers to build solutions to make, manage, and receive phone calls globally through a browser, application, phone, or other methods.
−Removed: Our voice software, which works over both the traditional public switched telephone network and over Internet Protocol (“VoIP”), allows developers to incorporate advanced voice functionality such as text-to-speech, global conferencing, emergency calling, call recording, media streams and others, as well as address use cases such as contact centers, interactive voice response systems, call tracking, analytics solutions and anonymized communications.
−Removed: Revenue generated from Voice is primarily recognized on a usage basis.
−Removed: Twilio SendGrid Email (“Email”) is an API that solves email delivery challenges at scale, enabling customers to build customized solutions and provides helpful shortcuts to streamline integration and optimize for inbox placement.
−Removed: Our Email API allows businesses to integrate with multiple leading development frameworks and client libraries in multiple languages as well as customize various links and domains.
−Removed: It also provides sender authentication, security, mobile support and many other tools.
−Removed: Businesses use our email products for both marketing messages and transactional emails, including shipping notifications, friend requests, password resets and sign-up confirmations.
−Removed: Revenue generated from Email is primarily recognized on a subscription basis.
−Removed: • Marketing Campaigns.
−Removed: Marketing Campaigns is built on top of our Email infrastructure to help digital marketers build and send email campaigns at scale.
−Removed: With drag and drop editing, approachable automation and powerful contacts management, Marketing Campaigns helps marketers to attract and retain customers more efficiently.
+Added: Our voice software, which works over both the traditional public switched telephone network and over Internet Protocol (“VoIP”), allows developers to incorporate advanced voice functionality such as integrations with AI-based virtual agents, text-to-speech, global conferencing, emergency calling, call recording, and media streams, as well as address use cases such as contact centers, interactive voice response systems, call tracking, analytics solutions and anonymized communications.
+Added: Twilio SendGrid Email (“Email”) is an API and no-code user interface that solves email delivery challenges at scale.
+Added: Built on our proprietary mail transfer agent, Email enables customers to build customized solutions and optimize for inbox placement.
+Added: Our Email API allows businesses to integrate with multiple leading development frameworks and client libraries in multiple languages as well as customize content.
+Added: It also provides sender authentication, security, mailbox compliance, and delivery dashboards.
+Added: Our Marketing Campaigns product, which features a no-code user interface and is built on top of our Email infrastructure, enables email campaign sending at scale.
Marketing Campaigns includes email design and templates, list management, dynamic content and email testing.
−Removed: Revenue generated from Marketing Campaigns is primarily recognized on a subscription basis.
+Added: Businesses use our Email products for both marketing messages and transactional emails, including promotional offers, newsletters, shipping notifications, password resets, and sign-up confirmations.
Twilio Flex (“Flex”) is a digital engagement center for the entire customer journey—a sales tool for pre-purchase conversations, a cloud-based contact center, and an in-app digital concierge.
−Removed: Flex is built for the new world of tailored customer experiences and omnichannel communications, allowing companies to deploy a broad array of personalized, data-driven customer engagement channels while providing the tools to easily create, change or extend any part of their custom solutions.
+Added: Flex is built for the new world of tailored customer experiences and omnichannel communications, allowing businesses to deploy a broad array of personalized, data-driven customer engagement channels while providing the tools to easily create, change or extend any part of their custom solutions.
With Flex, businesses can rapidly deploy a tailored cloud-based engagement center that addresses their specific needs.
−Removed: Revenue generated from Flex is primarily recognized on a subscription basis.
−Removed: • User Identity and Authentication.
−Removed: Our User Identity and Authentication (formerly Account Security) solutions include advanced solutions for registering, onboarding and recognizing customers.
−Removed: Twilio Verify (“Verify”) is a managed solution for multi-channel user verification, which effectively adds security at the point of new user activation and onwards, providing a seamless, consistent and secure login experience.
−Removed: Using our two-factor authentication APIs, businesses can add an extra layer of security to their applications with second-factor passwords sent to users via SMS, voice, email or push notifications.
−Removed: Revenue generated from User Identity and Authentication is primarily recognized on a usage basis.
−Removed: We believe that a personalized, positive customer experience is a key driver of effective customer engagement and long-term customer loyalty.
−Removed: Our Segment solutions enable businesses to create highly personalized experiences and campaigns across multiple channels using first-party, real-time customer data.
−Removed: They also allow businesses to break down data silos across their organizations and to leverage a single unified source of customer data for their various business teams.
−Removed: The core offerings of our Segment business include:
−Removed: Twilio Segment is a leading customer data platform that provides businesses with the tools to harness the power of first-party data by unifying real-time information collected throughout each customer’s journey into a unique profile.
−Removed: Segment collects, contextualizes and unlocks the potential of first-party, real-time data across the customer engagement stack by:
−Removed: • collecting data from customers’ interactions with websites, mobile apps, digital ads, and more;
−Removed: • combining data from these different sources and systems to form a complete picture of each customer;
−Removed: • creating a customer profile that can be accessed by every business team within the organization;
−Removed: • integrating customer data into subsequent interactions to drive personalization across channels.
−Removed: In addition to creating unified profiles that drive personalized customer interactions, Segment includes privacy and security features that help businesses comply with privacy laws, including the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act of 2018 (“CCPA”).
−Removed: Revenue generated from Segment is primarily recognized on a subscription basis.
−Removed: Twilio Engage (“Engage”) is an automation platform for the delivery of omnichannel campaigns, which builds upon the unified profiles of our Segment platform to enable marketers to create personalized campaigns and to manage, measure and scale them through a single platform.
−Removed: Such campaigns can include personalized messages delivered via native SMS, email, and/or custom channels.
−Removed: Through Engage, businesses can deepen their customer relationships and convert what might otherwise have been isolated interactions into continuous, long-term relationships.
−Removed: Revenue generated from Engage is primarily recognized on a subscription basis.
−Removed: Our Communications products that are embedded into Engage are charged separately on a usage basis and such fees are recognized as Communications revenue.
−Removed: Our goal is to deliver the leading customer engagement platform.
+Added: • User Authentication and Identity.
+Added: Our User Authentication and Identity solutions enable registering, onboarding, and recognizing customers.
+Added: Twilio Verify (“Verify”) is a managed solution for multi-channel user verification, which effectively adds security at the point of new user activation and onwards, providing a low-friction and secure login experience.
+Added: Using Verify for two-factor authentication, businesses can add an extra layer of security to their applications with passwords sent to users via SMS, voice, email, or push notifications, as well as passkeys.
+Added: Verify includes Fraud Guard, which is aimed at automatically blocking fraudulent messages resulting from artificially inflated traffic or SMS pumping.
+Added: Additionally, Twilio Lookup API provides real-time mobile-based identity intelligence that can reduce fraud risks and improve message delivery.
+Added: Twilio Segment is a leading customer data platform that provides businesses with the tools to harness the power of contextual data by unifying real-time information collected throughout each customer’s journey into a unique profile.
+Added: Segment helps businesses create precise audiences, continuous experiences, and contextual personalization with a unified view of the customer, seamless journey orchestration, and easy-to-use AI based on data that can be trusted to save time and achieve results.
+Added: The components of our customer data platform include:
+Added: • Connections for integrating web and mobile app data with a single API, easily transforming and loading customer data into cloud data warehouses, activating data from the warehouse with Reverse ETL (Extract, Transform, Load), and customizing data pipelines.
+Added: Segment Connections supports over 700 data sources and destinations out of the box.
+Added: • Protocols to protect the integrity of data and user privacy and help businesses comply with various privacy laws, including the General Data Protection Regulation, the California Consumer Privacy Act, and the Health Insurance Portability and Accountability Act.
+Added: • Unify for combining customer data from across every channel into trusted customer profiles, and syncing those profiles to the cloud data warehouse for enrichment and machine learning (“ML”) modeling.
+Added: • Engage to deepen customer relationships by personalizing customer interactions on every channel, build dynamic audiences from complete, real-time, profiles and orchestrate cross-channel customer journeys.
+Added: • AI capabilities to provide 1:1 interactions at scale, including the utilization of generative AI to create targeted audiences and launch personalized customer journeys using simple text prompts, and predictive AI to predict customer behavior, build targeted audiences and deliver more personalized campaigns.
+Added: We generate revenue from our platform through a combination of usage-based and subscription-based fees.
+Added: Revenue generated from Messaging, Voice, and User Authentication and Identity is primarily recognized on a usage basis.
+Added: Revenue generated from Email (which includes Marketing Campaigns), Flex, and Segment is primarily recognized on a subscription basis.
+Added: We experience seasonal trends due to increased consumer activity in the fourth quarter.
+Added: Our strategy is rooted in simplifying our offerings to deliver a trusted, intuitive customer and end-consumer experience.
+Added: By enhancing the capabilities we already have and building new ones, we plan to offer our customers a more powerful, cohesive platform that continues to set us apart in the market.
+Added: Our goal is to offer one trusted, simple, and smart platform that enables more personalized, timely, and impactful communications and engagements across the customer journey.
+Added: We are combining our leading communications capabilities, plus rich contextual data, plus the power of AI.
+Added: This powerful combination positions us to unlock smarter and more personalized interactions for businesses.
We are concentrating on the highest-impact product areas for our future, and we intend to pursue the following strategies:
−Removed: • Optimizing and Growing Communications.
−Removed: In our Communications solutions, we are focusing on improving profitability and growing our market share.
−Removed: To achieve this, we are focused on bolstering our independent software vendor (“ISV”) relationships, improving our self-service capabilities, cross-selling our Communications products, driving product innovation and expanding internationally, while further optimizing our business through simplification of business processes and modernization of our infrastructure.
−Removed: • Winning in Customer Data with Segment .
−Removed: To support growing our market share, we are focused on Segment’s interoperability across the data ecosystem.
−Removed: We also continue to invest in predictive and generative AI to help customers increase the value and impact of Segment in customer engagement.
−Removed: In addition, we are conducting an operational review of our Segment business expected to be completed in March 2024, which will inform our strategy with respect to Segment going forward.
−Removed: • Driving Operating Leverage Across our Business.
−Removed: We are implementing several organizational initiatives targeted at improving efficiencies of our processes, enhancing our fiscal discipline on all levels, optimizing utilization of our distributed workforce, driving agile decision-making frameworks and more.
−Removed: We expect that these initiatives will result in operating cost reductions and increase effectiveness and efficiency within our organization.
+Added: • One Trusted, Simple, and Smart Platform.
+Added: We are harnessing Twilio’s foundational strengths in communication channel offerings, global scale, developer loyalty, and contextual data assets to deliver a more holistic, trusted, simple, and smart platform.
+Added: Our investments in innovation now include vertical products along with the components and characteristics of a horizontal platform, including cross-channel orchestration capabilities.
+Added: Our aim for our platform innovation is to help customers reduce friction and streamline how customers add communication channels, enabling more personalized interactions and deeper engagement with their end customers.
+Added: • Winning in Customer Data.
+Added: We are focused on Segment’s interoperability across the data ecosystem to support growth in our Segment business.
+Added: We also continue to innovate with predictive and generative AI to help customers increase the value and impact of Segment in customer engagement.
+Added: We believe we can improve engagement using insights from communications data and consumer insights to offer more proactive and personalized experiences, resulting in more effective marketing, sales, and customer support.
• Leveraging AI.
−Removed: We are continuing to invest in AI and ML capabilities, including both our CustomerAI capabilities and also internal applications of AI and ML to automate processes and help our business run more efficiently.
−Removed: We believe AI and ML have the potential to increase the power and reach of our platform, make every interaction more personalized and intelligent, and accelerate our data and communications flywheel, benefiting both our Communications and Segment products.
+Added: We believe AI and ML have the potential to increase the value and reach of our platform capabilities, and make every customer interaction more personalized and intelligent.
+Added: We are continuing to invest in AI-enabled products and features for our customers, as well as internal applications to automate processes and help our business run more efficiently.
+Added: • Efficient Go-to-Market Execution.
+Added: We are focused on improving profitability and growing our market share.
+Added: To achieve this, we are focused on bolstering our independent software vendor (“ISV”) and other partner relationships, improving our self-service capabilities, cross-selling our products, and expanding internationally.
+Added: • Driving Operating Leverage Across our Business.
+Added: We are implementing several organizational initiatives targeted at simplifying, modernizing and improving the efficiency of our business processes, introducing automation and AI into our internal operations, enhancing our fiscal discipline on all levels, and enacting workforce planning initiatives.
The markets for our products are rapidly evolving and are increasingly competitive.
−Removed: In our Communications business, our competitors are primarily (i) communications platform-as-a-service (“CPaaS”) companies that offer communications products and applications, (ii) other software companies that compete with portions of our communications product line, and (iii) regional network service providers that offer limited developer functionality on top of their own physical infrastructure.
−Removed: In our Segment business, our competitors are primarily (i) software-as-a-service (“SaaS”) companies and marketing cloud platform vendors that offer bundled applications and platforms, (ii) customer relationship management (“CRM”) and customer experience vendors and (iii) standalone customer data platform vendors.
−Removed: The principal competitive factors in these markets include completeness of offering, credibility with customers, global reach, ease of integration and programmability, product features, platform scalability, reliability, deliverability, security and performance, brand awareness and reputation, the strength of sales and marketing efforts, customer support, and the cost of deploying and using products.
+Added: Our competitors are primarily (i) communications platform-as-a-service (“CPaaS”) companies that offer communications products and applications, (ii) other software companies that compete with portions of our communications product line, (iii) regional network service providers that offer limited developer functionality on top of their own physical infrastructure, (iv) customer relationship management and customer experience vendors and (v) standalone customer data platform vendors.
+Added: The principal competitive factors in these markets include completeness of offering, credibility with customers, ability to differentiate our products against competing offerings, global reach, ease of integration and programmability, product features, platform scalability, reliability, deliverability, security and performance, brand awareness and reputation, the strength of sales and marketing efforts, customer support, and the cost of deploying and using products.
We believe that we compete favorably on the basis of the factors listed above and that none of our competitors currently compete directly with us across all of our product offerings.
1 unchanged sentence
Research and Development
−Removed: Our research and development efforts are focused on building a trusted, comprehensive customer engagement platform while enhancing our existing products and developing new products and features.
+Added: Our research and development efforts are focused on building one holistic trusted, simple, and smart customer engagement platform while enhancing our existing products and developing new products and features.
Our research and development organization is predominantly built around small development teams.
Our small development teams foster greater agility, which enables us to develop new, innovative products and make rapid changes to our infrastructure that increase resiliency and operational efficiency.
−Removed: Our development teams designed and built much of our customer engagement platform, our core platforms stack, as well as our Super Network.
+Added: Our development teams designed and built much of our customer engagement platform and our core platforms stack.
These teams continue to focus on the highest impact product areas for our future, which includes focusing on continued innovation in the face of rapid technological change and changing industry practices.
−Removed: We are continuing to invest in AI and ML capabilities, which we believe have the potential to enhance both our Communications and Segment offerings, as well as to automate processes and help our business run more efficiently.
+Added: We are continuing to invest in AI-powered capabilities, which we believe have the potential to enhance our offerings’ value to customers, as well as to automate processes and help our business run more efficiently.
As of December 31, 2024, we had 2,581 employees in our research and development organization.
1 unchanged sentence
Our sales and marketing teams work closely together to drive awareness and adoption of our platform.
−Removed: We leverage our brand, developer network and conferences, such as SIGNAL, to expand our developer and self-service sales motions.
−Removed: We further complement this with sales development, inside sales, field marketing, and sales and solutions engineering to support enterprise, ISV, partner, and mid-market sales motions.
−Removed: Our go-to-market model for our Communications business has three pillars:
−Removed: self-service developers, ISV partners, and enterprise customers.
−Removed: Developers are able to access our easy-to-configure APIs, extensive self-service documentation and customer support team, to embed our communications products into their applications during an initial free trial period.
−Removed: Customers can then provide their credit card information to make an upfront prepayment that is drawn down as they use our products.
−Removed: ISVs leverage our Communications APIs to build software and services that they can resell to customers across a varying number of use cases and verticals.
−Removed: Enterprise customers have access to our solutions team to support their businesses across their customer journey.
−Removed: Our go-to-market model for our Segment business requires a consultative solution-oriented sales model that emphasizes value-based discovery, technical proof of concept, and customer relationship building.
−Removed: We are deliberate in developing these skills and customer relationships leveraging the trust and reputation we have built while solving new and broader problems for our customers.
+Added: We leverage our brand, marketing programs, developer network, and conferences, such as SIGNAL, to expand our go-to-market motions.
+Added: Our go-to-market model has three motions:
+Added: self-service, sales-led, and partner-led.
+Added: Developers, marketers, and other technical users are able to access our easy-to-configure APIs and tools along with our extensive self-service documentation and customer support team, to embed our products into their applications.
+Added: These self-service customers can then provide their billing information to either make an upfront prepayment that is drawn down as they use our products, or subscribe to a plan, depending on the product they deploy.
+Added: Our enterprise and commercial customers have access to our sales and solutions team to support their businesses across their customer journey.
+Added: This is a direct sales motion and is supported by sales development, field marketing, and solution engineers.
+Added: This model emphasizes value-based discovery, technical proof of concept, and building strong customer relationships.
Our sales organization targets technical, marketing, and business leaders who are seeking to leverage software to drive superior customer engagement and competitive differentiation.
−Removed: Additionally, when potential customers do not have the available developer resources to build their own applications, we refer them to our technology partners who embed our products in the solutions that they sell to other businesses (such as contact centers and marketing automation), our professional services team or outside consulting partners who provide consulting and development services for organizations that have limited resources or expertise to build our platform into their software applications or technology stacks.
+Added: Our sales and solutions teams also support our ISV partners, who leverage our APIs to build software and services that they can resell to their customers across a varying number of use cases and verticals.
+Added: When potential customers do not have the available developer resources or expertise to build our products into their own applications, we refer them to one of our partners to help deliver their solution.
+Added: Depending on their use case and available resources, we may refer them to an ISV partner who offers the solution, a consulting partner or a systems integrator who provides consulting and development services to build their solution, or our professional services team who can provide expert guidance on achieving their solution.
As of December 31, 2024, we had 2,294 employees in our sales and marketing organization.
−Removed: Customer Support
−Removed: To make it easy to learn how to use our products, we provide all of our users with comprehensive documentation, how-to guides and tutorials.
−Removed: We supplement and enhance these tools with the participation of our engaged customer community.
−Removed: In addition, we provide support options to address the individualized needs of our customers.
−Removed: All of our customers get free support and system status notifications.
−Removed: Our customers can also engage with the broader Twilio community to resolve issues.
+Added: Customer Support and Services
+Added: To make learning how to use our products straightforward, we provide all users with comprehensive documentation, how-to guides, and tutorials.
+Added: These resources are further enriched by contributions from our active customer community.
+Added: Additionally, we offer support options tailored to meet individual customer needs including both free and paid personalized plans.
+Added: All customers receive free support through our chatbots, Help Center Assistant, and access to technical documentation.
+Added: We also maintain a status page on our website that provides real-time updates on any known incidents, outages or degradation on our API platform and external carrier connections.
+Added: Customers can also sign up to receive automatic updates and notifications without needing to contact customer support.
+Added: Furthermore, customers can engage with the wider Twilio community for guidance and assistance in resolving API-related issues.
For our Communications products, we generally offer three paid tiers of support with increasing levels of availability and guaranteed response times.
−Removed: Our highest tier plan, intended for our largest customers, includes a designated support engineer, duty manager coverage and quarterly status reviews.
+Added: Our highest tier plan, intended for our largest customers, includes a technical account manager, duty manager coverage, and quarterly status reviews.
Similarly, our subscription products generally feature a base level of customer support plus premium, paid support options.
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We are Positrons .
−Removed: Communications play a critical role in solving some of the world’s toughest social challenges.
+Added: Communications play a critical role in solving some of the world’s toughest social challenges—it is the foundation for engaging individuals or communities and guiding them toward the resources they need.
From empowering people affected by violence with critical resources, to streamlining staff and volunteer coordination, nonprofits leverage communication technology to help individuals build long term well-being and to help communities recover from humanitarian crises.
2 unchanged sentences
As of December 31, 2024, 353,633 shares of Twilio Class A common stock were set aside for Twilio.org charitable activities.
−Removed: In 2023, over 20,000 active social impact customers used Twilio products and funding to reach more than 546 million people worldwide.
−Removed: Information on our key ESG programs, goals and commitments, and certain metrics can be found in our annual Impact and DEI Report, available on our website at https://investors.twilio.com/governance.
−Removed: Website references throughout this document are provided for convenience only, and the content on the referenced websites is not incorporated by reference into this report.
−Removed: While we believe that our ESG goals align with our long-term growth strategy and financial and operational priorities, they are aspirational and may change, and there can be no assurance that they will be met.
+Added: In 2024, over 25,000 social impact customers used Twilio products and funding to reach more than 716 million people worldwide.
Our Employees and Human Capital Resources
−Removed: As of December 31, 2023, we had a total of 5,867 employees, including 2,337 employees located outside of the U.S.
−Removed: Although we have works council, statutory and/or collective bargaining employee representation obligations in certain countries outside of the U.S., none of our U.S.
+Added: We believe that our employees are critical to our success, and in the importance of making sure they are equipped, enabled and empowered to have an impact.
+Added: As of December 31, 2024, we had a total of 5,535 employees, including 2,470 employees located outside of the United States.
+Added: We are committed to delivering a comprehensive compensation and benefits program that provides support for all of our employees’ well-being.
+Added: We provide competitive compensation to attract and retain talented employees, including market-competitive pay, incentive compensation in the form of bonuses or sales commissions, and equity compensation for certain employees.
+Added: In addition, we offer competitive benefits packages to our full-time employees, subject to the satisfaction of certain eligibility requirements, that are aligned with industry standards and local market practices in each of the countries in which we operate.
+Added: We ensure that our compensation is fair for all employees, regardless of background.
+Added: We routinely run a rigorous statistical analysis to ensure compensation is fair, taking into account factors that should impact pay, like role, level, location, and performance.
+Added: Twilio is an equal opportunity employer, and we are committed to ensuring that Twilio is an inclusive workplace where everyone, regardless of background, is treated fairly and has access to the opportunities, systems, and resources to do their best work.
+Added: Although we have works council, statutory and/or collective bargaining employee representation obligations in certain countries outside of the United States, none of our U.S.
employees are represented by a labor union with respect to their employment.
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We consider our relations with our employees to be good and have not experienced interruptions of operations or work stoppages due to labor disagreements.
−Removed: We are committed to embedding and operationalizing diversity, equity, and inclusion (“DEI”) across our business.
−Removed: More information on our approach to DEI and how we work to build a diverse and inclusive workplace can be found in our annual Impact and DEI reports, available on our website.
−Removed: Website references throughout this document are provided for convenience only, and the content on the referenced websites is not incorporated by reference into this report.
−Removed: We are committed to delivering a comprehensive compensation and benefits program that provides support for all of our employees’ well-being.
−Removed: We provide competitive compensation and benefits to attract and retain talented employees, including offering market-competitive salaries, incentive compensation in the form of bonuses or sales commissions, and equity compensation for certain employees.
−Removed: We ensure that our compensation is fair for all employees, regardless of classifications, such as race and gender.
−Removed: We routinely run a rigorous statistical analysis to ensure compensation is fair, taking into account factors that should impact pay, like role, level, location, and performance.
−Removed: Our full-time employees are eligible to receive, subject to the satisfaction of certain eligibility requirements, our comprehensive benefits package that includes medical, dental and vision insurance and life and disability insurance plans.
−Removed: In addition, we provide time off and we maintain a tax-qualified 401(k) retirement plan that provides eligible U.S.
−Removed: employees with an opportunity to save for retirement on a tax-advantaged basis.
−Removed: In 2023, we matched 50% of the first 6% of contributions by plan participants, subject to annual contribution limits set forth in the Internal Revenue Code of 1986, as amended.
−Removed: In structuring these benefit plans, we seek to provide an aggregate level of benefits that are comparable to those provided by similar companies.
Corporate Information
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Additionally, we provide notifications of news or announcements regarding our financial performance, including SEC filings, investor events, press and earnings releases, and blogs as part of our investor relations website.
−Removed: Further corporate governance information, including our corporate governance guidelines and code of business conduct and ethics, is also available on our investor relations website under the heading “Governance.” The contents of our websites are not intended to be incorporated by reference into this Annual Report on Form 10-K or in any other report or document we file with the SEC, and any references to our websites are intended to be inactive textual references only.
+Added: Further corporate governance information, including our corporate governance guidelines and code of business conduct and ethics, is also available on our investor relations website under the heading “Governance.” The contents of our websites are not intended to be incorporated by reference into this Annual Report on Form 10-K or in any other report or document we file with the SEC, and any references to our websites herein are provided for convenience only and intended to be inactive textual references only.
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.