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We also offer voice and scanning technology within our Camera.
−Removed: While Snaps are deleted by default to mimic real-life conversations, users can save their creativity through a searchable collection of Memories stored on both their Snapchat account and their mobile device.
−Removed: A user can also create Snaps on our wearable devices, Spectacles.
−Removed: Spectacles connect seamlessly with Snapchat and capture photos and video from a human perspective.
−Removed: Our latest version of Spectacles, designed for creators, overlays AR Lenses directly onto the world.
+Added: While Snaps are deleted by default to mimic real-life conversations, Snapchatters can save their creativity through a searchable collection of Memories stored on both their Snapchat account and their mobile device.
Visual Messaging :
−Removed: Visual Messaging is a fast, fun way to communicate with friends and family using augmented reality, video, voice, messaging, and creative tools.
+Added: Visual Messaging is a fast, fun way to communicate with friends and family using AR, video, voice, messaging, and creative tools.
We also offer My AI, our AI-powered chatbot, which helps our community foster creativity and connection with friends, receive real-world recommendations, and learn more about their interests and favorite subjects.
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Places, rich profiles of local businesses that include information such as store hours and reviews, overlay specialized experiences from select partners on top of Snap Map, and allow Snapchatters to take direct actions from Snap Map, such as sharing a favorite store, ordering takeout, or making a reservation.
−Removed: Stories are a fun way to stay connected with people you care most about.
−Removed: Stories feature content from a Snapchatter’s friends, our community, and our content partners.
−Removed: Friends Stories allow our community to express themselves in narrative form through photos and videos, shown in chronological order, to their friends.
−Removed: The Discover section of this tab displays curated content based on a Snapchatter’s subscriptions and interests, and features news and
−Removed: entertainment from both our creator community and publisher partners.
+Added: Stories are a fun way to stay connected, and feature content from friends, our community, and our content partners.
+Added: Friends Stories allow Snapchatters to express themselves in narrative form through photos and videos, shown in chronological order, to their friends.
+Added: The Discover section of this tab displays curated content based on a Snapchatter’s subscriptions and interests, and features news and entertainment from both our creator community and publisher partners.
We also offer Public Profiles as a way for our creator community and our advertising partners to memorialize and scale their content and AR Lenses on our platform.
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The Trending page allows Snapchatters to discover and engage with popular topics and genres.
−Removed: Additionally, we offer Snapchat+, our subscription product that provides subscribers access to exclusive, experimental, and pre-release features.
+Added: We are currently testing a new and simplified version of Snapchat referred to as Simple Snapchat, which organizes the tabs into three core experiences focused on communicating with friends, using the camera, and watching entertaining content.
+Added: In addition to our core Snapchat product, we offer Snapchat+, our subscription service that provides subscribers access to exclusive, experimental, and pre-release features.
Snapchat+ offers a variety of features from allowing Snapchatters to customize the look and feel of their app to giving special insights into their friendships.
We also offer Snapchat for Web, a browser-based product that brings Snapchat’s signature capabilities to the web.
+Added: Spectacles are our wearable AR glasses, which overlay computing over the world and extend the immersive AR Lenses experience beyond Snapchat.
+Added: Spectacles are powered by Snap OS, a new purpose-built operating system with a natural interface that uses your hands and voice without the need for physical controllers.
+Added: Spectacles are available to professional and hobbyist developers through our Spectacle Developer Program to create AR experiences through Lens Studio, our free AR development and distribution tool.
Our Partner Ecosystem
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We also provide developers a turnkey suite of tools and services that enable them to create AR Lenses and track the performance of those through analytics.
−Removed: Finally, developers can bring an inclusive mode of identity and expression to their apps and games with our Bitmoji for Developers APIs and SDKs.
−Removed: AR creators can use Lens Studio, our powerful desktop application designed for creators and developers, to build augmented reality experiences for Snapchatters.
+Added: Finally, developers can bring an inclusive mode of identity and expression to their apps and games with our Bitmoji for Developers APIs.
+Added: AR creators can use Lens Studio, our powerful desktop application designed for creators and developers, to build Lenses and AR experiences for Snapchatters.
Spotlight creators can utilize our content creation tools to reach millions of Snapchatters and build their businesses through various monetization opportunities.
Our Creator Marketplace connects both AR and Spotlight creators directly with our advertising partners.
−Removed: We provide monetizable opportunities through programs like the Snap Lens Network and Ghost, which provide grants to support AR product development across many industries.
−Removed: We also support our content creator community through a number of programs, including advertising revenue sharing on our mid-roll advertisements in Snap Stars ’ Stories.
−Removed: Publisher partners can expand their audiences and monetize content through our Discover platform.
+Added: We provide monetizable opportunities through programs like the Snap Lens Network and Spectacles Lens Fund, which provide grants to support AR product development across many industries.
+Added: We recognize and reward top performing Lenses through our Lens Creator Rewards program.
+Added: We also support our content creator community through a number of programs, including advertising revenue sharing on our mid-roll advertisements in Snap Stars ’ Stories and Spotlight.
+Added: Publisher partners can expand their audiences and monetize content through our Discover section.
In addition, we work with various telecommunications providers and original equipment manufacturers, particularly as we build our presence in new markets.
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These ads appear within Snapchat’s curated content.
+Added: • Sponsored Snaps:
+Added: Sponsored Snaps allow advertisers to communicate visually with the Snapchat community through sponsored messages within the chat tab.
+Added: • Promoted Places:
+Added: Promoted Places allow businesses to use the Snap Map to suggest sponsored places of interest to Snapchatters by highlighting the brand’s locations on the Snap Map with a promoted pin.
Campaign Management and Delivery :
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We focus on the health and well-being of our employees through programs and benefits that support their physical, emotional, and financial fitness.
−Removed: To attract and retain the best talent, we aim to offer challenging work in an environment that enables our employees to have a direct meaningful contribution to new and exciting projects.
+Added: To attract and retain the best talent, we offer challenging work in an environment that enables our employees to have a direct meaningful contribution to new and exciting projects.
Underlying these values is our commitment to ethical conduct where we work to instill in our team that acting with integrity means being your whole self, being honest, and doing the right thing.
Diversity, Equity, and Inclusion :
−Removed: Snap has long supported Diversity, Equity and Inclusion, or DEI, initiatives, and we have made progress on a number of fronts, including diversifying our board of directors and executive leadership, introducing new accountability around DEI outcomes, maintaining an allyship program to inspire a more inclusive culture, and enhancing our recruiting process to continue driving diverse hiring.
−Removed: To aid in our mission, we publish a Diversity Annual Report that discusses our goals with respect to diversity, equity, and inclusion efforts.
+Added: Snap has long supported Diversity, Equity and Inclusion, or DEI, so that every team member uses their unique backgrounds, experiences, and abilities to build products that uplift the lived experiences of Snapchatters globally.
+Added: To aid in our mission, we publish a Diversity Annual Report that discusses our diversity, equity, and inclusion strategy.
This report outlines our beliefs around the idea that an inclusive workplace and inclusive products are central to achieving that purpose.
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Our commitment to combating climate change remains unchanged.
−Removed: In 2021, we adopted science-based emissions reduction targets approved by the Science Based Targets Initiative.
−Removed: Additionally, in 2021, we achieved carbon neutrality from our founding in 2011 through 2020.
−Removed: In 2023 and 2022, we maintained our carbon-neutral status by purchasing offsets to emissions attributable to Snap as of December 31, 2022 and 2021, respectively.
−Removed: We remain committed to achieve net negative carbon emissions by 2030.
−Removed: In 2023 and 2022, we purchased renewable energy certificates covering all electricity consumed in our global operations for the years ended December 31, 2022 and 2021, respectively.
+Added: In 2021, we adopted a set of science-based emissions reduction targets which were validated by the Science Based Targets Initiative.
+Added: Additionally, in 2021, we achieved carbon neutrality with the purchase of carbon offsets for our historical operations from our founding in 2011 through 2020.
+Added: Since then, we’ve maintained our carbon-neutral status each year through the purchase of carbon offsets for emissions attributable to us.
Our Commitment to Privacy
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Otherwise, it’s hard to make informed choices about how you communicate.
−Removed: We’ve also created a robust Safety and Privacy Hub where we show that context and choice are more than talking points.
+Added: We’ve also created a robust Privacy, Safety, and Policy Hub where we show that context and choice are more than talking points.
There, we point out the many ways that users can control who sees their Snaps and Stories, and explain how long content will remain on our servers, how users can manage the information that we do have about them, and much more.
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New features go through an intense privacy-review process—we debate pros and cons, and we work hard to build products we’re proud of and that we’ll want to use.
−Removed: We use Snapchat constantly, both at work and in our personal lives, and we handle user information with the same care that we want for our family, our friends, and ourselves.
+Added: We handle user information with the same care that we want for our family, our friends, and ourselves.
We compete with other companies in every aspect of our business, particularly with companies that focus on mobile engagement and advertising.
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To protect our proprietary rights, we rely on a combination of intellectual property rights in the United States and other jurisdictions, including patents, trademarks, copyrights, trade secret laws, license agreements, internal procedures, and contractual provisions.
−Removed: We also enter into confidentiality and invention assignment agreements with our employees and contractors and sign confidentiality agreements with third parties.
+Added: We also enter into confidentiality and invention assignment agreements with our employees and
+Added: contractors and sign confidentiality agreements with third parties.
Our internal controls are designed to restrict access to proprietary technology.
−Removed: As of December 31, 2023, we had approximately 3,174 issued patents and approximately 3,111 filed patent applications in the United States and foreign countries relating to our camera platform and other technologies.
+Added: As of December 31, 2024, we had approximately 4,169 issued patents and approximately 3,263 filed patent applications in the United States and foreign countries relating to our Snapchat, Lens Studio, Spectacles and Snap OS products, augmented reality, AI and machine learning, and other technologies.
Our issued patents will expire between 2025 and 2047.
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Government Regulation
−Removed: We are subject to many federal, state, local, and foreign laws and regulations, including those related to privacy, rights of publicity, data protection, content regulation, intellectual property, health and safety, competition, protection of minors, consumer protection, employment, money transmission, import and export restrictions, gift cards, electronic funds transfers, anti-money laundering, advertising, algorithms, encryption, and taxation.
+Added: We are subject to many federal, state, local, and foreign laws and regulations, including those related to advertising, algorithms, anti-money laundering, competition, consumer protection, content regulation, data protection, electronic funds transfers, employment, encryption, gift cards, health and safety, import and export restrictions, intellectual property, communication, money transmission, privacy, protection of minors, rights of publicity, and taxation.
These laws and regulations are constantly evolving and may be interpreted, applied, created, or amended in a manner that could harm our business.
+Added: Like other companies in our industry, we face increasingly heightened scrutiny from both the United States and foreign governments with respect to our compliance with laws and regulations.
Compliance with these laws and regulations has not had, and is not expected to have, a material effect on our capital expenditures, results of operations, and competitive position as compared to prior periods, and we do not currently anticipate material capital expenditures for environmental control facilities.
−Removed: In December 2014, the Federal Trade Commission resolved an investigation into some of our early practices by handing down a final order.
+Added: We are also currently, and may in the future be, subject to regulatory orders or consent decrees, including the consent order that we entered into with the U.S.
+Added: Federal Trade Commission, or FTC, in December 2014, which resolved an investigation into some of our early practices.
That order requires, among other things, that we establish a robust privacy program to govern how we treat user data.
During the 20-year lifespan of the order, we must complete biennial independent privacy audits.
−Removed: In June 2014, we entered into a 10-year assurance of discontinuance with the Attorney General of Maryland implementing similar practices, including measures to prevent minors from creating accounts and providing annual compliance reports.
−Removed: Violating existing or future regulatory orders or consent decrees could subject us to substantial monetary fines and other penalties that could negatively affect our financial condition and results of operations.
+Added: The FTC has continued to review our practices and in January 2025, announced the referral of a complaint to the Department of Justice, or the DOJ, pertaining to our deployment of our My AI feature and the allegedly resulting risk of harm to young users.
+Added: Any enforcement action related to this matter, or any violation of existing or future regulatory orders or consent decrees could subject us to substantial monetary fines and other penalties that could negatively affect our financial condition and results of operations.
Furthermore, foreign data protection, privacy, consumer protection, content regulation, and other laws and regulations are often more restrictive than those in the United States.
It is possible that certain governments may seek to block or limit our products or otherwise impose other restrictions that may affect the accessibility or usability of any or all our products for an extended period of time or indefinitely.
−Removed: Not all of our products are available in all locations and may not be due to such laws and regulations.
+Added: Due to such laws and regulations, our products may not be available in all locations.
Our public policy team monitors legal and regulatory developments in the United States, as well as many foreign countries, and communicates with policymakers and regulators in the United States and internationally.
−Removed: Information about Segment and Geographic Revenue
−Removed: Information about segment and geographic revenue is set forth in Notes 1 and 2 of the notes to our consolidated financial statements included in “Financial Statements and Supplementary Data” in this Annual Report on Form 10-K.
+Added: For additional information about government regulation applicable to our business, see “Risk Factors” in Part I, Item 1A and “Legal Proceedings” in Part I, Item 3 in this Annual Report on Form 10-K.
+Added: Information about Geographic Revenue and Segments
+Added: Information about geographic revenue and segments is set forth in Notes 2 and 19, respectively, of the notes to our consolidated financial statements included in “Financial Statements and Supplementary Data” in Part II, Item 8 in this Annual Report on Form 10-K.
Available Information
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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.