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These risks are discussed more fully below and include, but are not limited to:
−Removed: Risks Related to the Convertible Preferred Stock Investment Transactions
−Removed: • Our pending strategic investment transactions may not be consummated, which could materially impact our financial condition, growth prospects and stock price.
−Removed: • Litigation relating to the transactions could prevent or delay the transactions closing or result in damages.
−Removed: • We have incurred, and will incur, significant costs in connection with the transactions.
−Removed: • Our new investors will have significant influence over the Company, and their interests may conflict with other stockholders.
−Removed: • We may not realize the anticipated benefits of the transactions.
−Removed: • If consummated, the transactions will cause dilution to our current stockholders, which may negatively affect the market price of our Common Stock.
−Removed: • The market value of our Common Stock could decline if the new investors sell their Convertible Preferred Stock or Common Stock, or if our current stockholders sell large amounts of Common Stock following the transactions.
Risks Related to Our Business and Our Technologies
−Removed: • The COVID-19 pandemic could have material adverse effects on our business.
−Removed: • The market for our products is highly competitive, and our revenues could decline if we cannot compete effectively or if the market for cross-platform products does not develop as we expect.
+Added: • The COVID-19 pandemic could continue to have adverse effects on our business.
+Added: • The market for our products is highly competitive, and our revenues could decline if we cannot compete effectively.
• If we are unable to provide complete analytics, our ability to maintain and grow our business may be harmed.
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• If we fail to respond to technological developments or evolving industry standards, our products may become obsolete or less competitive.
−Removed: • Our business may be harmed if we deliver inaccurate information products, change our methodologies or the scope of information we collect, or are unable to maintain sufficient panels.
+Added: • Our business may be harmed if we deliver inaccurate or untimely information products, change our methodologies or the scope of information we collect, or are unable to maintain sufficient panels.
• We derive a significant portion of our revenues from subscription-based products, and our customers could terminate or fail to renew their subscriptions.
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• System failures, security breaches, delays in system operations, or failure to pass customer/partner security reviews may harm our business.
−Removed: • We rely heavily on our management team and may need additional personnel to operate and grow our business.
+Added: • We may not be able to adequately retain and hire qualified personnel.
Risks Related to Our Results of Operations
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• We may not generate sufficient cash to service our debt, dividend obligations, lease facilities and trade payables.
−Removed: • We may incur an impairment of goodwill or other intangible assets.
−Removed: • Changes in the fair value of our financing derivatives or warrants could adversely affect our financial condition and results.
+Added: • We may incur another impairment of goodwill or other intangible assets.
+Added: • Changes in the fair value of our financing derivatives, warrants or contingent consideration could adversely affect our financial condition and results.
• We may encounter difficulties managing our costs, may continue to incur net losses, and may not achieve profitability.
• Our net operating loss carryforwards may expire unutilized or underutilized.
−Removed: Table of Conte nt s
−Removed: • We have limited experience with respect to our pricing model for our new offerings.
Risks Related to Legal and Regulatory Compliance, Litigation and Tax Matters
−Removed: • Concern over privacy violations and data breaches could harm our business.
+Added: • Concern over privacy violations and data breaches could materially harm our business.
• Domestic or foreign laws may limit our ability to collect and incorporate media usage information in our products.
• Third parties could assert that we are infringing their intellectual property rights, or we could be unable to protect and enforce our own intellectual property rights.
−Removed: • We may be named in litigation or regulatory proceedings.
+Added: • Our use of open source software could limit our ability to sell our products or require us to reengineer our products.
• There could be adverse developments in tax laws or disagreements with our tax positions in the jurisdictions where we operate.
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• Our business could become increasingly susceptible to risks associated with international operations, including those detailed below.
+Added: Table of Conte nt s
• Export controls and sanctions laws could impair our ability to compete in international markets and subject us to liability.
• Changes in foreign currencies could have a significant effect on our operating results.
−Removed: • Brexit could adversely affect our business.
Risks Related to Our Capital Structure and Financings
−Removed: • Our financing covenants could restrict our operating flexibility.
+Added: • The holders of our Preferred Stock have significant influence, and their interests may conflict with our other stockholders.
+Added: • We may not realize the anticipated benefits of our Preferred Stock transactions, including commercial benefits from our data license with Charter.
+Added: • The market value of our Common Stock could decline if the holders of our Preferred Stock sell their shares when transfer restrictions expire.
+Added: • Our financing and debt covenants could restrict our operating flexibility.
+Added: • Any failure to meet our debt obligations could adversely affect our business and financial condition.
• We may need additional capital, which may not be available on acceptable terms or at all.
−Removed: • The issuance of shares of Common Stock upon conversion or payment of interest on our Notes and the exercise of warrants could substantially dilute your investment.
−Removed: • Our financing arrangements could impede our ability to enter into corporate transactions or obtain additional financing.
−Removed: • We may be obligated to redeem our Notes at a premium upon the occurrence of an event of default or change of control.
General Risks Related to Ownership of Our Common Stock
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• Provisions in our governing documents and under Delaware law might discourage, delay or prevent a change of control or changes in our management.
−Removed: Risks Related to the Convertible Preferred Stock Investment Transactions
−Removed: The pending strategic investment Transactions may not be consummated, and failure to complete the Transactions could materially impact our financial condition, growth prospects and stock price.
−Removed: As described in Item 1 , Business , on January 7, 2021, we entered into separate Series B Convertible Preferred Stock Purchase Agreements (collectively, the "Securities Purchase Agreements") with each of Charter, Qurate and Pine (collectively, the "Investors") pursuant to which, at the closing of the Transactions contemplated thereby, we will issue and sell to each Investor shares of Series B Convertible Preferred Stock, par value $0.001 per share ("Convertible Preferred Stock").
−Removed: Proceeds from the Transactions will be used to repay our outstanding senior secured convertible notes (the "Notes").
−Removed: In connection with the Transactions, we will also enter into a long-term data license with Charter, which we believe could significantly enhance our ability to execute on our strategic plans and growth initiatives.
−Removed: Consummation of the Transactions is subject to certain closing conditions.
−Removed: We can provide no assurance that all closing conditions will be satisfied or waived (where permissible) or that the Transactions will be consummated timely or at all.
−Removed: If the Transactions are not consummated, our ongoing business and financial results may be materially adversely affected and we will be subject to a number of risks, including the following:
−Removed: • we may be unable to meet our debt maintenance or repayment obligations, including pursuant to the Notes, which mature on January 16, 2022, and our Secured Term Note, which matures on December 31, 2021;
−Removed: • we may lose the anticipated commercial benefits of the Transactions, including the long-term data license with Charter and other relationships and expertise of the Investors, which could negatively impact our financial results, growth prospects and strategic plans;
−Removed: • we may be required to pay termination fees as required under the Securities Purchase Agreements.
−Removed: In addition, if the Transactions are not completed, we may experience negative reactions from the financial markets and from our existing stockholders, customers, partners, employees, vendors and creditors.
−Removed: We may be unable to find a comparable alternative
−Removed: Table of Conte nt s
−Removed: transaction that would allow us to meet our debt and other obligations as they come due, which could have important consequences, including potentially forcing us into bankruptcy or liquidation.
−Removed: These risks may materialize and may adversely affect our business, financial position, results of operations and cash flows, as well as the price of our common stock, par value $0.001 per share (the "Common Stock").
−Removed: Litigation relating to the Transactions may be filed that could prevent or delay the Transactions closing and/or result in the payment of damages following the closing.
−Removed: In connection with the Transactions, it is possible that stockholders or other parties may file putative class action or other lawsuits against us or the Investors.
−Removed: Among other remedies, these parties could seek damages and/or to enjoin the Transactions.
−Removed: The outcome of any litigation is uncertain, and any such potential lawsuits could prevent or delay the closing of the Transactions and/or result in substantial costs to the Company.
−Removed: Any such actions may create uncertainty relating to the Transactions and may be costly and distracting to management.
−Removed: Further, the defense or settlement of any lawsuit or claim that remains unresolved at the time the Transactions are completed may adversely affect our business, financial condition, results of operations and cash flows.
−Removed: The Securities Purchase Agreements limit our ability to pursue alternatives to the Transactions.
−Removed: The Securities Purchase Agreements contain provisions that make it more difficult for us to pursue or enter into alternative transactions.
−Removed: The Securities Purchase Agreements contain certain provisions that restrict our ability to, among other things, solicit, initiate or knowingly facilitate or encourage any inquiries or the making of any proposal that would reasonably be expected to lead to an acquisition proposal prior to the termination of the Securities Purchase Agreements or the closing, whichever occurs earlier.
−Removed: Moreover, we may be required to pay a termination fee of $1.8 million to each Investor (for an aggregate of $5.4 million to all Investors) if the Securities Purchase Agreements are validly terminated under certain circumstances.
−Removed: The payment of termination fees could affect the structure, pricing and terms proposed by a third party seeking to acquire or merge with us or deter a third party from making a competing proposal.
−Removed: We have incurred, and will incur, significant costs in connection with the Transactions.
−Removed: We have incurred, and will incur, substantial expenses in connection with and as a result of the Transactions, including financial advisory, legal, accounting, consulting and other advisory fees and expenses, as well as expenses related to our special meeting of stockholders held on March 9, 2021 and closing of the Transactions.
−Removed: A portion of the costs related to the Transactions will be incurred regardless of whether the Transactions are completed.
−Removed: While we have assumed that a certain level of transaction expenses will be incurred, factors beyond our control could affect the total amount or the timing of these expenses.
−Removed: Some of the expenses that will be incurred, by their nature, are difficult to estimate accurately.
−Removed: These expenses will exceed the costs historically borne by the Company and could adversely affect our financial condition and results of operations prior to and following the Transactions.
−Removed: The Investors will have significance influence over the Company and may prevent other stockholders from influencing significant corporate decisions following completion of the Transactions, and the Investors' interests may conflict with those of our other stockholders.
−Removed: Following the closing, the Convertible Preferred Stock will initially be convertible into an aggregate of 82,527,609 shares of our Common Stock (subject to adjustment).
−Removed: On an as-converted basis, we expect this to collectively represent approximately 50.6% of our issued and outstanding Common Stock immediately following the closing (equating to approximately 16.9% per Investor) based on the number of shares of Common Stock currently projected to be outstanding immediately following closing.
−Removed: As a result, the Investors are expected to represent the largest stockholders of the Company.
−Removed: This concentration of ownership, together with the voting rights, director designation rights and consent rights described below, may be perceived negatively by other investors and, as a result, may adversely affect the market price of our Common Stock.
−Removed: Upon closing, each Investor is expected to hold 16.66% of the outstanding voting power of the Company on an as-converted basis.
−Removed: In addition, under the Stockholders Agreement that will be entered into in connection with closing, each Investor will have the right to designate two directors to serve on our board of directors until the earlier of such time as the Investor (a) beneficially owns less than 50% of the shares of Convertible Preferred Stock held by such Investor as of the date of the closing (the "Initial Preferred Stock Ownership") as a result of the Investor's transfer of such shares to any of the other Investors or (b) beneficially owns voting stock representing less than 10% of the outstanding shares of Common Stock (on an as-converted basis), after which the Investor's designation rights will be reduced to one designee until such time as the Investor beneficially owns Voting Stock representing less than 5% of the outstanding shares of Common Stock (on an as-converted basis).
−Removed: Additionally, under certain circumstances, an Investor may gain additional board designation rights and in some instances, we may even be obligated to increase the size of our board to enable an Investor to designate one additional director nominee.
−Removed: Pursuant to the Stockholders Agreement, each Investor will have consent rights over certain significant matters of our business.
−Removed: These include, but are not limited to, decisions:
−Removed: (a) to amend our organizational documents;
−Removed: (b) to create, increase, reclassify, issue or sell any additional Convertible Preferred Stock;
−Removed: (c) to consummate a change of control transaction;
−Removed: (d) to create or issue indebtedness that would cause us to exceed a specified leverage ratio;
−Removed: (e) to increase or decrease the number of directors on our board of directors or certain committees thereof;
−Removed: (f) to change the nature of our business in any material respect;
−Removed: (g) to make certain changes to our management;
−Removed: (h) to declare cash dividends or distributions;
−Removed: (i) to enter into certain related-party transactions;
−Removed: and (j) to adopt certain shareholder rights plans.
−Removed: As a result, each Investor will be able to influence fundamental corporate matters and transactions.
−Removed: Table of Conte nt s
−Removed: interests of the Investors may not always coincide with our interests or the interests of our other stockholders, and these consent rights may delay, deter or prevent acts that would be favored by our other stockholders.
−Removed: Also, the Investors may seek to cause us to take courses of action that, in their judgment, could enhance their investment in us, but which might involve risks to our other stockholders or adversely affect us or our other stockholders.
−Removed: We may not be able to realize the anticipated benefits of the Transactions, and we will be subject to business uncertainties that could adversely affect our business.
−Removed: The anticipated benefits of the Transactions, including expected commercial benefits from the data license with Charter and other relationships and expertise from the Investors, may not be realized fully or at all, or may take longer to realize than we currently expect.
−Removed: Actual operating, strategic and revenue opportunities, if achieved at all, may be less significant than we expect or may take longer to achieve than we anticipate.
−Removed: If we are not able to achieve these objectives and realize the anticipated benefits from the Transactions within the anticipated timing or at all, our business, financial condition and operating results may be adversely affected.
−Removed: Parties with whom we do business may experience uncertainty associated with the Transactions.
−Removed: Our business relationships may be subject to disruption as customers, partners, vendors, landlords and other parties with whom we do business may attempt to delay or defer entering into new business relationships with us, negotiate changes in existing business relationships, terminate their contracts with us, or consider entering into business relationships with our competitors following the Transactions.
−Removed: Some customers or partners may feel that we are too closely aligned with one of their competitors as an Investor, and as a result, may seek to reduce or terminate their relationships with us.
−Removed: The occurrence of any of these events could have an adverse effect on our operating results, particularly during the period immediately following the closing.
−Removed: Uncertainty about the effect of the Transactions could also have an adverse effect on our employee relations.
−Removed: This uncertainty may impair our ability to attract, retain and motivate key personnel until the Transactions are consummated and for a period of time thereafter.
−Removed: Any loss of key personnel, including members of our senior management team, could have an adverse effect on our operations and financial results.
−Removed: The Transaction, if consummated, will cause dilution to our current stockholders, which may negatively affect the market price of our Common Stock.
−Removed: Upon the closing, we will issue Convertible Preferred Stock, which will initially be convertible into an aggregate of 82,527,609 shares of our Common Stock (subject to adjustment).
−Removed: On an as-converted basis, we expect this to represent approximately 50.6% of our issued and outstanding Common Stock immediately following closing.
−Removed: In addition, we expect to issue shares of Common Stock to the holders of our Notes upon exercise of their conversion rights and in payment of accrued interest at closing.
−Removed: As a result, our current stockholders will experience substantial dilution of any earnings per share we may have in the future, as well as of ownership percentage and voting rights.
−Removed: This could have the effect of depressing the market price of our Common Stock.
−Removed: Further, we expect to adjust the exercise price of our outstanding Series A Warrants in connection with the Transactions (pursuant to an antidilution provision in the warrants), which may increase the likelihood of an exercise of the warrants.
−Removed: The market value of our Common Stock could decline if the Investors sell their Convertible Preferred Stock or Common Stock after certain transfer restrictions expire or if our current stockholders sell large amounts of Common Stock following the Transactions.
−Removed: Pursuant to the Stockholders Agreement, for one year following the closing, subject to certain exceptions, each Investor will be prohibited from selling any shares of Convertible Preferred Stock held by such Investor, including any shares of Common Stock issued or issuable upon conversion of the Convertible Preferred Stock.
−Removed: Thereafter, until the second anniversary of the closing, and subject to certain exceptions, each Investor will agree not to sell more than 50% of such Investor's Initial Preferred Stock Ownership, including any shares of Common Stock issued or issuable upon conversion of such Convertible Preferred Stock.
−Removed: Pursuant to the Registration Rights Agreement that will be entered into in connection with closing, we will agree to register the resale of the shares of Convertible Preferred Stock and the shares of Common Stock underlying the Convertible Preferred Stock with the SEC, which means that such shares would become eligible for resale in the public markets following the expiration of any applicable transfer restrictions.
−Removed: Any sale of such shares, or the anticipation of the possibility of such sales, could create downward pressure on the market price of our Common Stock.
−Removed: Furthermore, our current stockholders may decide to reduce their investment in us due to the changes to our investment profile as a result of the Transactions, and may sell large amounts of Common Stock leading up to or following the Transactions.
−Removed: Such sales of our Common Stock could have the effect of depressing the market price for our Common Stock.
Risks Related to Our Business and Our Technologies
−Removed: The COVID-19 pandemic and related economic repercussions could have material adverse effects on our business, financial position, results of operations and cash flows.
−Removed: The COVID-19 pandemic has caused massive disruption and uncertainty in domestic and global economies and particularly in the media, advertising and entertainment industries in which we operate.
−Removed: The extent to which the COVID-19 pandemic may ultimately impact our business is uncertain and will depend in large part on our customers, many of whom have been significantly affected by measures taken to mitigate the spread of the virus.
−Removed: To date, the COVID-19 pandemic and related measures have had some impact on
−Removed: Table of Conte nt s
−Removed: our business, including with respect to the execution of new and renewal contracts, the impact of closed movie theaters on our customers, customer payment delays and requests to modify contractual payment terms, particularly in our Movies Reporting and Analytics business.
−Removed: These conditions have negatively impacted our operating cash flows, net loss and financial position.
−Removed: and global economies do not recover in the near term, or if recovery is delayed or limited in certain sectors due to longer term changes in consumer behavior, our customers may continue to delay their payments to us, may defer or reduce their purchases from us, or may experience bankruptcy events, any of which could have a material adverse effect on our business and financial performance.
−Removed: Due to our largely subscription-based business model, the effects of COVID-19 may not be fully reflected in our results of operations until future periods.
−Removed: Given the nature and significance of these events, we are unable to enumerate all potential risks to our business from the COVID-19 pandemic.
+Added: The COVID-19 pandemic and related economic repercussions could continue to have adverse effects on our business, financial position, results of operations and cash flows.
+Added: The COVID-19 pandemic and related government mandates and restrictions have had a significant impact on the media, advertising and entertainment industries in which we operate.
+Added: The extent to which the COVID-19 pandemic may ultimately impact our business is uncertain and will depend in large part on our customers, many of whom continue to be affected by measures taken to mitigate the spread of the virus.
+Added: To date, the COVID-19 pandemic and related measures have had some impact on our business, including with respect to the execution of new and renewal contracts, the impact of closed movie theaters on our customers, customer payment delays and requests to modify contractual payment terms, particularly in our Movies Reporting and Analytics business.
+Added: These conditions have negatively impacted our revenue, cash flows, net loss and financial position, and could continue to have an impact in future periods.
+Added: It is possible that long-term changes in consumer behavior will impact our customers' operations, and thus their demand for our services and ability to pay, even after the spread of COVID-19 has been contained and businesses are permitted to resume normal operations.
+Added: While we have taken actions to mitigate the impact of the COVID-19 pandemic, these steps may not be successful or adequate if customer demand or cash collection efforts are further impacted by the COVID-19 pandemic or other factors.
+Added: Given the nature and significance of these events, we are unable to enumerate all risks to our business from the COVID-19 pandemic.
However, we believe that in addition to the impacts described above, other current and potential impacts include, but are not limited to:
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• delays in meeting our payment obligations to vendors or others, which could result in the loss of goods and services necessary to operate our business;
−Removed: • inefficiencies, increased security risks and privacy concerns surrounding remote working arrangements, under which most of our employees are currently operating;
−Removed: • diversion of management time and resources related to business continuity planning;
−Removed: • disruptions from operational changes we have undertaken or may undertake to manage liquidity risk, including lease and contract terminations, workforce reductions, furloughs and other cost-reduction initiatives;
−Removed: • challenges in complying with our existing debt obligations or expected dividend requirements;
+Added: • inefficiencies, increased security risks and privacy concerns surrounding remote working arrangements, under which most of our employees are continuing to operate;
+Added: • disruptions from operational changes we have undertaken or may undertake, including lease and contract terminations, workforce reductions, furloughs and other cost-reduction initiatives;
+Added: • challenges in complying with our debt obligations or dividend requirements;
• unfavorable capital and credit market conditions, which could impact our ability to obtain future financing;
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• litigation risk and possible loss contingencies related to COVID-19 and its impact, including with respect to our debt facilities, leases, commercial contracts, employee matters and insurance arrangements.
−Removed: We cannot predict the duration or magnitude of the COVID-19 pandemic or its effects on our business or financial performance in the future;
−Removed: nor can we guarantee that any measures we take to mitigate the impact will be successful.
−Removed: To the extent COVID-19 continues to adversely affect our business, financial condition, results of operation or cash flows, it may also have the effect of heightening many of the other risks described below.
−Removed: The COVID-19 pandemic and related economic repercussions have impacted our cash flows, which could impact our ability to comply with the restrictive covenants in the agreements governing our debt or, after the Transactions, our ability to make required dividend payments.
−Removed: The agreements governing our debt contain affirmative and negative covenants that limit our ability to take certain actions.
−Removed: Our Notes also require us to maintain a $40.0 million minimum cash balance, which we calculate based on our total cash, cash equivalents and restricted cash.
−Removed: Failure to meet our obligations under the Notes could lead to an Event of Default (as defined in the Notes), which could have important consequences including, potentially, forcing us into bankruptcy or liquidation.
−Removed: Following the Transactions, the holders of Convertible Preferred Stock will be entitled to a cumulative cash dividend at a rate of 7.5% per year, paid annually in arrears.
−Removed: If we fail to declare and pay a full annual dividend on any dividend payment date, then any dividends otherwise payable on that date will continue to accrue and cumulate at a rate of 9.5% per year until the failure is cured.
−Removed: Moreover, if we breach any of the consent rights set forth in the Stockholders Agreement (as described above), the dividend rate will increase to 9.5% until the breach is cured.
−Removed: The COVID-19 pandemic is impacting the execution of new and renewal contracts and is creating customer payment delays and requests to modify contractual payment terms, particularly in our Movies Reporting and Analytics business.
−Removed: These conditions have negatively impacted our liquidity and cash flows and could have a more significant impact in future periods.
−Removed: As of December 31, 2020, we had cash, cash equivalents and restricted cash totaling $50.7 million, including $19.6 million in restricted cash, and we were in compliance with the covenants under the Notes and our Secured Term Note;
−Removed: however, in the second quarter of 2020, the holders of the Notes questioned our compliance with the minimum cash balance requirements therein.
−Removed: and global economies do not recover in the near term, or if recovery is delayed or limited in certain sectors due to longer term changes in consumer behavior, our cash flows could be further impacted, which could impact our ability to satisfy the covenants in the agreements governing our debt, including the minimum cash balance requirement in the Notes, or to pay required dividends following the closing of the Transactions.
+Added: We cannot predict the duration of the COVID-19 pandemic or its effects on our business or financial performance in the future;
+Added: nor can we guarantee that any measures we have taken or will take to mitigate the impact will be successful.
+Added: To the extent COVID-19
Table of Conte nt s
+Added: continues to adversely affect our business, financial condition, results of operation or cash flows, it may also have the effect of heightening many of the other risks described below.
The market for media measurement and analytics products is highly competitive, and if we cannot compete effectively, our revenues could decline and our business could be harmed.
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We also compete with providers of marketing services and solutions, with full-service survey providers, and with internal solutions developed by customers and potential customers.
−Removed: Some of our competitors have longer operating histories, access to larger customer bases and substantially greater resources than we do.
−Removed: As a result, these competitors may be able to devote greater resources to marketing and promotional campaigns, panel retention, panel development, or development of systems and technologies than we can.
+Added: We expect competition to intensify as a result of the entrance of new competitors and the development of new technologies, products and services in our industry.
+Added: Some of our competitors have substantially greater resources than we do.
+Added: As a result, these competitors may be able to devote greater resources to development of systems and technologies, acquisition of data, recruitment and retention of personnel, marketing and promotional campaigns, panel retention and development, and other key areas that can impact our ability to compete effectively.
In addition, some of our competitors have adopted and may continue to adopt aggressive pricing policies, including the provision of certain services at little or no cost, in order to retain or acquire customers.
−Removed: Furthermore, large software companies, internet portals and database management companies may enter our market or enhance their current offerings, either by developing competing services or by acquiring our competitors, and could leverage their significant resources and pre-existing relationships with our current and potential customers.
+Added: Furthermore, large software companies, internet platforms and database management companies may enter our market or enhance their current offerings, either by developing competing services or by acquiring our competitors, and could leverage their significant resources and pre-existing relationships with our current and potential customers.
Finally, consolidation of our competitors could make it difficult for us to compete effectively.
If we are unable to compete successfully against our current and future competitors, we may not be able to retain and acquire customers, and we may consequently experience a decline in revenues, reduced operating margins, loss of market share and diminished value from our products.
−Removed: The market for cross-platform products is developing, and if it does not develop further, or develops more slowly than expected, our business could be harmed.
−Removed: The market for cross-platform products is still developing, and it is uncertain whether these products will achieve or maintain high levels of demand and increased market acceptance.
−Removed: Our success will depend to a substantial extent on the willingness of companies to increase their use of such products and to continue use of such products on a long-term basis.
−Removed: Factors that may affect market acceptance include:
−Removed: • the reliability of cross-platform products;
−Removed: • decisions of our customers and potential customers to develop cross-platform solutions internally rather than purchasing such products from third-party suppliers like us;
−Removed: • decisions by industry associations in the U.S.
−Removed: or in other countries that result in association-directed awards of measurement contracts to one or a limited number of competitive vendors;
−Removed: • the rate of growth in e-commerce and mobile commerce, cross-platform focused advertising and continued growth in television and digital media consumption;
−Removed: • public and regulatory concern regarding privacy and data security.
−Removed: The adoption of advertising across television and digital platforms, particularly by advertisers that have historically relied on traditional offline media, requires the acceptance of new approaches to conducting business and a willingness to invest in such new approaches.
−Removed: Moreover, the decision to adopt a cross-platform approach to buying advertisement campaigns requires a change to buying approaches and a willingness to adopt new data analytics to assist in evaluating such approaches by advertisement buyers who traditionally focus on buying advertising campaigns through one medium.
−Removed: Advertisers may perceive such new approaches to advertising or understanding advertising to be less effective than traditional methods for marketing their products.
−Removed: They may also be unwilling to pay premium rates for advertising that is targeted at specific segments of validated users based on their demographic profile or internet behavior across digital media platforms.
−Removed: The digital media advertising and e-commerce markets may also be adversely affected by privacy issues relating to such targeted advertising, including that which makes use of personalized information or online behavioral information.
−Removed: Because of the foregoing factors, among others, the market for cross-platform focused digital media advertising and e-commerce may not continue to grow at significant rates.
−Removed: If these markets do not continue to develop, or if they develop more slowly than expected, our business could suffer.
If we are unable to provide television, digital or cross-platform analytics, or if our analytics are incomplete, our ability to maintain and grow our business may be harmed.
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If we are unable to gain or maintain access to information measuring a media component or type, or if we are unable to do so on commercially reasonable terms, our ability to meet our customers' demands and our business and financial performance may be harmed.
−Removed: Furthermore, even if we do have access to television and digital (including mobile and OTT) data, if we have insufficient technology, encounter challenges in our methodological approaches or have inadequate source materials to parse the information across such media components to avoid duplications or to do so in a cost-effective manner, our products may be inferior to other offerings, and we may be unable to meet our customers' demands.
+Added: Furthermore, even if we do have access to television and digital (including mobile and OTT) data, if we have insufficient technology, or encounter challenges in our methodological approaches, our products may be inferior to other offerings, and we may be unable to meet our customers' demands.
In such event, our business and financial performance may be harmed.
In particular, our acquisition of television data may be reliant on companies that have historically held a dominant market position measuring television to produce industry-accepted measurement across a combination of media platforms.
−Removed: Our competitors, such as Nielsen, or other providers may have more leverage with data providers and may be unable or unwilling to provide us with access to
−Removed: Table of Conte nt s
−Removed: quality data to support our products, on reasonable terms or at all.
+Added: Our competitors or other providers may have more leverage with data providers and may be unable or unwilling to provide us with access to quality data to support our products, on reasonable terms or at all.
Likewise, our acquisition of digital data may be reliant on large digital publishers that may technologically or legally prevent access to their proprietary platforms for research or measurement purposes.
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If we are unable to acquire and integrate data effectively and efficiently, or if the cost of data acquisition or integration increases, our business, financial condition and results of operations may be harmed.
−Removed: We depend on third parties for data that is critical to our business, and our business could suffer if we cannot continue to obtain reliable data from these suppliers or if third parties place additional restrictions on our use of such data.
+Added: We depend on third parties for data and services that are critical to our business, and our business could suffer if we cannot continue to obtain reliable data from these suppliers or if third parties place additional restrictions on our use of such data.
We rely on third-party data sources for information usage across the media platforms that we measure, as well as demographics about the people that use such platforms.
The availability and accuracy of this data is important to the continuation and development of our products and the performance of our obligations to customers.
−Removed: These data suppliers, some of whom compete with us or the Investors, may increase restrictions on our use of such data, undertake audits (at either our or their expense) of our use of such data, require us to implement new processes with respect to such data, fail to adhere to our quality control, privacy or security standards or otherwise satisfactorily perform services, increase the price they charge us for the data or refuse to license the data to us.
−Removed: Additional restrictions on third-party data could limit our ability to include that data in certain products, which could lead to decreased commercial opportunities for certain products as well as loss of customers, sales credits, refunds or liability to our customers.
+Added: These data suppliers, some of whom compete with us or our significant stockholders, may increase restrictions on our use of such data, undertake audits (at either our or their expense) of our use of such data, require us to implement new processes with respect to such data, fail to adhere to our quality control, privacy or security standards or otherwise satisfactorily perform services, increase the price they charge us for the data or refuse to license the data to us.
+Added: Additional restrictions on third-party data could limit our ability to include that data in our products, which could lead to decreased commercial opportunities for our products as well as loss of customers, sales credits, refunds or liability to our customers.
To comply with any additional restrictions, we may be required to implement certain additional technological and manual controls that could put pressure on our cost structure and could affect our pricing.
−Removed: Supplier consolidation and increased pricing for additional use cases could also put pressure on our cost structure and our ability to meet obligations to our customers.
+Added: Supplier consolidation and increased pricing for additional use cases, including in connection with the integration of acquired companies and technologies, could also put pressure on our cost structure and our ability to meet obligations to our customers.
We may be required to enter into vendor relationships, strategic alliances, or joint ventures with some third parties in order to obtain access to the data sources that we need.
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If third-party information is not available to us on commercially reasonable terms, or is found to be inaccurate, it could harm our products, our reputation, and our business and financial performance.
+Added: Table of Conte nt s
If we fail to respond to technological developments or evolving industry standards, our products may become obsolete or less competitive.
+Added: We operate in industries that require sophisticated data collection and processing technologies.
Our future success will depend in part on our ability to develop new and modify or enhance our existing products and services, including without limitation, our data collection technologies and approaches, in order to meet customer needs, add functionality and address technological advancements and industry standards.
−Removed: For example, the development of new opt-in permissions and enhanced focus on consent-based measurement provide the benefit of limiting the transfer of consumer personal information, but also mean changes to our data collection and measurement processes.
−Removed: If we are unable to innovate and adapt our methodologies to meet these needs, our products may become obsolete or less competitive.
−Removed: As another example, if certain proprietary mobile devices become the primary mode of receiving content and conducting transactions on the internet, and we are unable to adapt to collect information from such devices, then we would not be able to report on digital usage activity.
+Added: For example, the development of opt-in permissions and enhanced focus on consent-based measurement provide the benefit of limiting the transfer of consumer personal information, but also mean changes to our data collection, storage and delivery processes.
+Added: If we are unable to innovate and adapt our methodologies to meet evolving customer needs, our products may become obsolete or less competitive.
+Added: As another example, if certain proprietary devices become the primary mode of receiving content and conducting transactions on the internet, and we are unable to adapt to collect information from such devices, then we would not be able to report on digital usage activity.
To remain competitive, we will need to develop new products that address these evolving technologies and standards across the universe of media including television, online, and mobile usage.
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In addition, our product innovations may not achieve the market penetration or price levels necessary for profitability.
−Removed: If we are unable to develop timely enhancements to, and new features for, our existing methodologies or products or if we are unable to develop new products and technology that keep pace with rapid technological developments, changing industry standards or consumer preferences, our products may become obsolete, less marketable and less competitive, and our business will be harmed.
+Added: If we are unable to develop and integrate timely enhancements to, and new features for, our existing methodologies or products or if we are unable to develop new products and technology that keep pace with rapid technological developments, changing industry standards or consumer preferences, our products may become obsolete, less marketable and less competitive, and our business will be harmed.
Furthermore, the market for our products is characterized by changes in protocols and evolving industry standards.
−Removed: For example, industry associations such as the Advertising Research Foundation, the Council of American Survey Research Organizations, the Internet Advertising Bureau, and the Media Rating Council as well as internationally-based industry associations have independently initiated efforts to either review market research methodologies across the media that we measure or develop minimum standards for such research.
+Added: For example, industry associations such as the Advertising Research Foundation, the Council of American Survey Research Organizations, the Internet Advertising Bureau, and the Media Rating Council as well as foreign and international industry associations have initiated efforts to either review market research methodologies across the media that we measure or develop minimum standards for such research.
Failure to achieve accreditation, delays in accreditation, or adverse audit findings may negatively impact the market acceptance of our products.
−Removed: Meanwhile, successful accreditation or audits may lead to costly changes to our procedures and methodologies.
−Removed: Our business may be harmed if we deliver, or are perceived to deliver, inaccurate information products.
+Added: Meanwhile, successful accreditation or audits may lead to costly changes to our procedures and methodologies and may not result in the anticipated commercial benefits.
+Added: Our business may be harmed if we deliver, or are perceived to deliver, inaccurate or untimely information products.
The metrics contained in our products may be viewed as an important measure of the success of certain businesses, especially those that utilize our metrics to evaluate a variety of investments ranging from their internal operations to advertising initiatives.
If the information that we provide to our customers, the media, or the public is inaccurate, or perceived to be inaccurate, whether due to inadequate methodological approaches, errors, biases towards certain available data sources or partners, disparate data sets across our products, defects or errors in data collection and processing (conducted by us or by third parties) or the systems used to collect, process or deliver data, our business may be harmed.
−Removed: Table of Conte nt s
−Removed: Any inaccuracy, perceived inaccuracy or inconsistency in the data reported by us could lead to consequences that could adversely impact our operating results, including loss of customers;
+Added: Similarly, if the information that we provide to our customers is delayed or perceived to be untimely, our business may be harmed.
+Added: Any inaccuracy, perceived inaccuracy, inconsistency or delay in the data reported by us could lead to consequences that could adversely impact our operating results, including loss of customers;
sales credits, refunds or liability to our customers;
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interruptions in the availability of our products;
−Removed: diversion of development resources;
+Added: diversion of development resources to improve our processes or delivery;
lost or delayed market acceptance and sales of our products;
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If we are not able to maintain panels of sufficient size and scope, or if the costs of establishing and maintaining our panels materially increase, our business could be harmed.
−Removed: We believe that the quality, size and scope of our research panels are critical to our business.
−Removed: There can be no assurance, however, that we will be able to maintain panels of sufficient size and scope to provide the quality of marketing intelligence that our customers demand from our products.
+Added: We believe that the quality, size and scope of our research panels are important to our business.
+Added: In recent years, however, panel participation has declined, in part due to changes by software providers that have made it more difficult to obtain consent to participate in panels.
+Added: At the same time, the cost of recruiting new panelists has increased.
+Added: Although we have taken steps to mitigate the impact of
+Added: Table of Conte nt s
+Added: these changes on our business, there can be no assurance that we will be able to maintain panels of sufficient size and scope to provide the quality of marketing intelligence that our customers demand from our products.
We anticipate that the cost of panel recruitment will continue to increase with the proliferation of proprietary and secure media content delivery platforms and evolving regulatory requirements, and that the difficulty in collecting these forms of data will continue to grow, which may require significant hardware and software investments, as well as increases to our panel incentive and panel management costs.
To the extent that such additional expenses are not accompanied by increased revenues, our operating margins may be reduced and our financial results could be adversely affected.
+Added: If we are unable to maintain panels of sufficient size and scope, we could face negative consequences, including degradation in the quality of our products, failure to receive accreditation from industry associations, loss of customers and damage to our brand.
We derive a significant portion of our revenues from sales of our subscription-based products.
If our customers terminate or fail to renew their subscriptions, our business could suffer.
−Removed: We currently derive a significant portion of our revenues from our syndicated products, which are generally one-year subscription-based products.
+Added: We currently derive a significant portion of our revenues from our syndicated products, which are typically one-year subscription-based products.
This has generally provided us with recurring revenue due to high renewal rates among our enterprise customers;
−Removed: however, syndicated digital revenue from our smaller and international customers declined in 2020.
+Added: however, syndicated digital revenue from our smaller and international customers has declined in recent years.
If additional customers terminate their subscriptions for our products, do not renew their subscriptions, delay renewals of their subscriptions or renew on terms less favorable to us, our revenues could decline and our business could suffer.
Our customers have no obligation to renew after the expiration of their initial subscription period, and we cannot be assured that current subscriptions will be renewed at the same or higher dollar amounts, if at all.
−Removed: Furthermore, our newer subscription products, for which revenue is recognized based on impressions used, may be subject to higher fluctuations in revenue.
+Added: Furthermore, our newer products, for which revenue is recognized based on impressions used, may be subject to higher fluctuations in revenue.
Our customer renewal rates may decline or fluctuate due to a number of factors, including customer satisfaction or dissatisfaction with our products, the costs or functionality of our products, the prices or functionality of products offered by our competitors, the health of the advertising marketplace and the industries in which we operate (particularly in light of COVID-19), mergers and acquisitions affecting our customer base, general economic conditions or reductions in our customers' spending levels.
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For the years ended 2021, 2020 and 2019, we derived 35%, 30 % and 27%, respectively, of our total revenues from our top 10 customers.
−Removed: Uncertain economic conditions, changes in the regulatory environment or other factors, such as the failure or consolidation of large customer companies, internal reorganization or changes in focus, uncertainty relating to the Transactions, or dissatisfaction with our products, may cause certain large customers to terminate or reduce their subscriptions and contracts with us.
+Added: Uncertain economic conditions, changes in the regulatory environment or other factors, such as the failure or consolidation of large customer companies, internal reorganization or changes in focus, or dissatisfaction with our products, may cause certain large customers to terminate or reduce their subscriptions and contracts with us.
The loss of any one or more of these customers could decrease our revenues and harm our current and future operating results.
−Removed: The addition of new large customers or increases in sales to existing large customers may require particularly long implementation periods and other significant upfront costs, which may adversely affect our profitability.
+Added: The addition of new large customers or increases in sales to existing large customers may require particularly long implementation periods and other significant upfront costs, which may adversely affect our profitability or divert resources from our other priorities.
To compete effectively, we have in the past been, and may in the future be, forced to offer significant discounts to maintain existing customers or acquire other large customers.
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As a result, new large customers or increased usage of our products by large customers may cause our profits to decline, and our ability to sell our products to other customers could be adversely affected.
−Removed: Table of Conte nt s
If we are unable to effectively persuade customers to buy our products in substitution for those of an incumbent services provider, our revenue growth may suffer.
−Removed: Some of our newer products require that we persuade prospective customers, or customers of our existing products, to buy our newer products in substitution for those of an incumbent service provider.
+Added: Some of our products require that we persuade prospective customers, or customers of our existing products, to buy our products in substitution for those of an incumbent service provider.
In some instances, the customer may have built their systems and processes around the incumbent provider's products.
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We may expand through investments in, acquisitions of, or the development of new products with assistance from, other companies, any of which may not be successful and may divert our management's attention.
−Removed: In the past, we completed several strategic acquisitions.
+Added: In the past, we completed several strategic acquisitions, most recently our acquisition of Shareablee in 2021.
We also may evaluate and enter into discussions regarding an array of potential strategic transactions, including acquiring complementary products, technologies or businesses.
−Removed: An acquisition, investment or business relationship may result in unforeseen operating difficulties and expenditures.
−Removed: In particular, we may encounter difficulties integrating the businesses, technologies, products, personnel or operations of the acquired companies, particularly if the key personnel of the acquired company choose not to be employed by us, and we may have difficulty retaining the customers of any acquired business due to changes in management and ownership.
+Added: An acquisition, investment or business relationship may involve significant operating challenges, expenditures and risks.
+Added: In particular, we may encounter difficulties integrating the businesses, data, technologies, products, personnel or operations of the acquired companies, particularly if the key personnel of the acquired company choose not to be employed by us, and we may have difficulty retaining the customers and partners of any acquired business due to changes in management and ownership.
Acquisitions may also disrupt our ongoing business, divert our resources and require significant management attention that would otherwise be available for ongoing development of our business.
−Removed: Moreover, we cannot guarantee that the anticipated benefits of any acquisition, investment or business relationship would be realized timely, if at all, or that we would not be exposed to unknown liabilities.
+Added: Moreover, we cannot guarantee that the anticipated benefits of
+Added: Table of Conte nt s
+Added: any acquisition, investment or business relationship would be realized timely, if at all, or that we would not be exposed to unknown liabilities.
In connection with any such transaction, we may:
−Removed: • encounter difficulties retaining key employees of the acquired company or integrating diverse business cultures;
−Removed: • incur large charges or substantial liabilities, including without limitation, liabilities associated with products or technologies accused or found to infringe on third-party intellectual property rights or violate existing or future privacy or security regulations;
−Removed: • issue shares of our capital stock as part of the consideration, which may be dilutive to existing stockholders;
+Added: • encounter difficulties retaining key employees of the acquired company or integrating diverse business cultures, particularly in countries where we have not previously had employees;
+Added: • incur large charges or substantial liabilities, including without limitation, liabilities associated with products or technologies accused or found to infringe on third-party intellectual property or contractual rights or violate existing or future privacy or security regulations;
+Added: • issue shares of our capital stock as part of the consideration, which has been and may be dilutive to existing stockholders;
• become subject to adverse tax consequences, legal disputes, substantial depreciation or deferred compensation charges;
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• enter new geographic markets that subject us to different laws and regulations that may have an adverse impact on our business;
−Removed: • experience difficulties effectively utilizing acquired assets;
+Added: • experience difficulties effectively utilizing acquired assets or obtaining required third-party consents;
• encounter difficulties integrating the information and financial reporting systems of acquired businesses, particularly those that operated under accounting principles other than those generally accepted in the U.S.
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System failures, security breaches or delays in the operation of our computer and communications systems may harm our business.
−Removed: Our success depends on the efficient and uninterrupted operation of our computer and communications systems and the third-party data centers we use.
−Removed: Our ability to collect and report accurate data may be interrupted by a number of factors, including the failure of our network or software systems, computer viruses, security breaches, or variability in user traffic on customer websites.
+Added: Our success depends on the efficient and uninterrupted operation of our computer and communications systems and the third-party data centers, cloud providers and SAAS platforms we use.
+Added: Our ability to collect and report accurate data may be interrupted by a number of factors, including the failure of our network or software systems, computer viruses, security breaches, or variability in the information we ingest.
Our product, information technology and security teams regularly review our systems and security posture and evaluate ways to enhance our processes and controls.
−Removed: In addition, our board of directors and audit committee receive quarterly updates on developments in information technology, security and data governance, and we regularly train our employees on information security and related risks.
+Added: In addition, our board of directors and audit committee receive quarterly updates on developments in information technology, security and data governance, we regularly train our employees on information security and related risks, and we conduct third-party audits on our security program (ISO 27001).
Nevertheless, we cannot guarantee that a security incident will not occur or that any such incident will be timely detected or remediated.
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In the future, we may need to expand our network and systems at a more rapid pace than we have in the past.
−Removed: Our network or systems may not be capable of meeting the demand for increased capacity, or we may incur additional expenses to accommodate these
−Removed: Table of Conte nt s
−Removed: capacity demands.
+Added: Our network or systems may not be capable of meeting the demand for increased capacity, or we may incur additional expenses to accommodate these capacity demands.
In addition, we may lose valuable data or be unable to obtain or provide data on a timely basis or our network may temporarily shut down if we fail to adequately expand or maintain our network capabilities to meet future requirements.
Any lapse in our ability to collect or transmit data may decrease the value of our products and prevent us from providing the data requested by our customers and partners.
−Removed: Any disruption in our network processing or any loss, exposure or misuse of internet user data may damage our reputation and result in the loss of customers, partners and vendors and the imposition of penalties or other legal or regulatory action, and our business, financial condition and results of operations could be materially and adversely affected.
+Added: Any disruption in our data processing or any loss, exposure or misuse of internet user data may damage our reputation and result in the loss of customers, partners and vendors and the imposition of penalties or other legal or regulatory action, and our business, financial condition and results of operations could be materially and adversely affected.
We are subject to customer and partner security reviews, and failure to pass these reviews could have an adverse impact on our operations.
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Negative findings in an audit and/or the failure to adequately remediate in a timely fashion such negative findings could cause customers or partners to terminate their contracts or otherwise have an adverse effect on our reputation, results of operations and financial condition.
−Removed: Further, customers or partners from time to time may require new or stricter physical or information security than they negotiated in their contracts and may condition continued volumes and business on the satisfaction of such additional requirements.
+Added: Further, customers or partners from time to time may require new or stricter physical or information security than they negotiated in their contracts and may condition continued volumes and business on the
+Added: Table of Conte nt s
+Added: satisfaction of such additional requirements.
Some of these requirements may be expensive to implement or maintain and may not be factored into our contract pricing.
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We rely on a small number of third-party service providers to host and deliver our products, and any interruptions or delays in services from these third parties could impair the delivery of our products and harm our business.
−Removed: We host our products and serve our customers from data center facilities located throughout the U.S.
+Added: We host some of our products and serve our customers from data center facilities located throughout the U.S.
While we operate our equipment inside these facilities, we do not control the operation of these facilities, and, depending on service level requirements and costs, we may not continue to operate or maintain redundant data center facilities for all of our products or for all of our data, which could increase our vulnerability.
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Additionally, if our current facilities fail to have sufficient cooling capacity or availability of electrical power, we would need to find alternative facilities and could experience delays in delivering our products.
−Removed: We currently leverage a large content delivery network ("CDN"), to provide services that allow us to offer a more efficient tagging methodology.
+Added: We have engaged in an initiative to transform certain data collection, processing and delivery systems from traditional data centers to cloud-based platforms.
+Added: The migration of these processes requires significant time and resources from our management, technology and operations personnel and introduces new requirements for security, financial and software development controls.
+Added: This initiative may divert resources from other priorities, which could have a negative impact on our revenue and growth opportunities.
+Added: In addition, our existing personnel may lack experience in cloud-based platform services, processes and controls and may require additional training, or we may need to hire additional personnel with the requisite skills and experience, which we may be unable to do on reasonable terms or at all.
+Added: If the migration of these processes is not successful, or if the initiative takes longer or requires more resources than we anticipate, our results of operations and financial condition could be adversely affected.
+Added: We currently leverage a large content delivery network ("CDN"), to provide services that allow us to offer a more accurate measurement methodology.
If that network faced an outage or breach or the service became unavailable, an alternate CDN provider or additional capacity in our data centers would need to be established to support the large volume of tag requests that we currently manage, which would either require additional investments in equipment and facilities or a transition plan.
This could unexpectedly raise our costs and could contribute to delays or losses in tag data that could affect the quality and reputation of our Media Metrix, vCE, cross-platform and other products that involve the measurement of a large amount of digitally transmitted activity across multiple providers.
−Removed: We recently initiated a migration of our CDN to a new provider, which we believe will allow us to refine the data flow of measurements and ingestion into our data processing while reducing costs.
−Removed: However, there is no guarantee that the migration will be successful or that we will achieve the anticipated benefits or cost savings.
−Removed: Any delay or loss of data in the migration could negatively impact our products, which could have an adverse effect on our customer and partner relationships and financial results.
We depend on access to the internet through third-party bandwidth providers to operate our business.
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Interruptions in the availability of our products and the delivery of our services may reduce our revenues due to increased turnaround time to complete projects, cause us to issue credits or refunds to customers, cause customers to terminate their agreements or adversely affect our renewal rates.
−Removed: Our business, financial condition and results of operations would be materially and adversely affected if there were errors or delays in
−Removed: Table of Conte nt s
−Removed: delivering our products or services, including for reasons beyond our control, and our reputation would be harmed if our customers or potential customers believe our products and services are unreliable.
−Removed: We rely heavily on our management team, and may need additional personnel to operate and grow our business.
+Added: Our business, financial condition and results of operations would be materially and adversely affected if there were errors or delays in delivering our products or services, including for reasons beyond our control, and our reputation would be harmed if our customers or potential customers believe our products and services are unreliable.
+Added: We rely heavily on our management team, and other personnel to operate and grow our business.
The loss of one or more key employees, the inability to attract and retain qualified personnel, or the failure to integrate new personnel could harm our business.
Our success and future growth depend to a significant degree on the skills and continued services of our management team.
−Removed: Our future success also depends on our ability to retain, attract and motivate highly skilled technical, managerial, marketing and customer service personnel, including members of our management team.
+Added: Our future success also depends on our ability to retain, attract and motivate highly skilled technical, managerial, sales and marketing personnel.
+Added: The market for these personnel is extremely competitive, particularly for software engineers, data scientists and other technical staff, and like many companies in our industry, we have faced higher rates of attrition in recent years.
+Added: If we cannot retain highly skilled
+Added: Table of Conte nt s
+Added: workers and key leaders, our ability to develop and deliver our products and increase our revenues may be materially and adversely affected.
+Added: If we must increase employee compensation and benefits in order to remain competitive for these personnel, our operating costs and financial condition may be adversely affected.
+Added: Recruiting and training costs may also place significant demands on our resources.
We may experience a loss of productivity due to the departure of key personnel and the associated loss of institutional knowledge, or while new personnel integrate into our business and transition into their respective roles.
−Removed: This risk may be heightened following transformative events, such as the pending Transactions.
−Removed: A substantial majority of our U.S.
−Removed: employees work for us on an at-will basis.
−Removed: We continually evaluate our personnel needs in all areas of our business, particularly in our sales, marketing, finance and technology development areas, both domestically and internationally, which could increase our recruiting and hiring costs in the foreseeable future.
−Removed: Competition for these types of personnel is intense, particularly in the internet and software industries.
−Removed: Our inability to retain and attract the necessary personnel could adversely affect our business.
+Added: Failure to ensure effective transitions and knowledge transfers may adversely affect our operations and our ability to execute on our strategic plans and growth initiatives.
The effectiveness of our equity awards as a means to recruit and retain key personnel has diminished, and we may need to grant equity awards outside of our existing plan.
Historically, we have relied on equity awards as one means of recruiting and retaining key personnel, including our senior management.
−Removed: Due to declines in our stock price in recent years, the effectiveness of our outstanding equity awards as a means to retain key personnel was diminished.
+Added: Due to declines in our stock price in recent years, the effectiveness of our outstanding equity awards as a means to retain key personnel has diminished.
Moreover, the quantity of equity awards we are able to grant under our 2018 Equity and Incentive Compensation Plan ("2018 Plan") is limited.
−Removed: These limits have impacted our ability to offer new awards to current and prospective employees.
−Removed: In order to address our retention and hiring needs, we may seek to amend our 2018 Plan to increase the number of shares available for future equity awards, or we may need to consider granting equity awards outside of our 2018 Plan.
−Removed: Either of these options could result in additional dilution to our existing stockholders.
+Added: These limits have impacted our ability to offer new awards to current and prospective employees, which in turn has contributed to employee retention and hiring challenges.
+Added: In order to address our compensation needs, we may seek to amend our 2018 Plan to increase the number of shares available for future equity awards, or we may need to consider granting equity awards outside of our 2018 Plan, as we did with a recent executive hire.
+Added: Either of these options would result in additional dilution to our existing stockholders.
Alternatively, we may need to shift a larger portion of employee compensation to cash, which could adversely affect our liquidity and financial condition.
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• the timing and success of new product introductions or changes in methodology by us or our competitors;
−Removed: • the impact of the Transactions, including the long-term data license with Charter and other anticipated commercial relationships, on our revenues and cost of revenues;
+Added: • the impact of our Preferred Stock transactions, including our long-term data license with Charter, on our revenues and cost of revenues;
• changes in our pricing and discounting policies or those of our competitors;
1 unchanged sentence
• our failure to accurately estimate or control costs, including those incurred as a result of business or product development initiatives, legal proceedings, strategic or financing transactions, and the integration of acquired businesses;
−Removed: Table of Conte nt s
−Removed: • the cost and availability of data from third-party sources and the cost to integrate such data into our systems and products;
+Added: • the cost and availability of data from third-party sources and the cost to integrate such data into our systems and products and implement new use cases;
• adverse judgments or settlements, or increased legal fees, in legal disputes or government proceedings;
−Removed: • changes in interest rates under our Notes or other financing vehicles;
−Removed: • charges relating to the Transactions, including with respect to the extinguishment of our Notes and associated financing derivatives, issuance of conversion shares to holders of the Notes, and an anti-dilution adjustment to our Series A Warrants;
−Removed: • costs incurred in connection with the Transactions, including financial advisory, legal, accounting, consulting and other advisory fees and expenses, as well as expenses related to our special meeting of stockholders held on March 9, 2021;
−Removed: • incurrence of additional debt following repayment of the Notes and Secured Term Note;
+Added: • costs incurred in connection with corporate transactions, including financial advisory, legal, accounting, consulting and other advisory fees and expenses;
+Added: • service of our existing debt and incurrence of additional debt;
• the amount and timing of capital expenditures and operating costs related to the maintenance and expansion of our operations and infrastructure;
+Added: Table of Conte nt s
• service outages, other technical difficulties or security breaches;
7 unchanged sentences
• adoption of new accounting pronouncements;
−Removed: • changes in the fair value of our financing derivatives and warrants related to the Transactions, market volatility or management assumptions;
+Added: • changes in the fair value of our financing derivatives and warrants, contingent consideration, market volatility or management assumptions;
• general economic, political, regulatory, industry and market conditions and those conditions specific to internet usage and online businesses.
1 unchanged sentence
Investors are cautioned not to rely on the results of prior periods as an indication of future performance.
−Removed: We may not be able to generate or obtain sufficient cash to service our debt, dividend obligations, lease facilities or trade payables.
+Added: We may not be able to generate or obtain sufficient cash to service our debt, dividend obligations, lease facilities and trade payables.
We currently have indebtedness and lease facilities, as well as trade payables, including expenses incurred in prior periods.
−Removed: Following the Transactions, we will be required to pay annual cash dividends on the Convertible Preferred Stock, and we may incur additional debt for operations or to fund a special dividend to the holders of our Convertible Preferred Stock.
+Added: In addition, we are required to pay annual cash dividends on our Preferred Stock, and we may incur additional debt for operations or to fund a special dividend to the holders of our Preferred Stock.
These obligations could require us to use a large portion of our cash flow from operations to service our debt, dividend obligations and lease facilities and pay accrued expenses.
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If our cash flow and capital resources prove inadequate to allow us to pay the interest and principal on our debt when due and meet our other financial obligations, we could face substantial liquidity challenges and might be required to dispose of material assets or operations, restructure or refinance our debt (which we may be unable to do on acceptable terms) or forego attractive business opportunities.
−Removed: In addition, the terms of our existing or future financing agreements and Convertible Preferred Stock may restrict us from pursuing these alternatives.
−Removed: Failure to meet our obligations under the Notes could lead to an Event of Default (as defined in the Notes), which could have important consequences including, potentially, forcing us into bankruptcy or liquidation.
+Added: In addition, the terms of our existing or future financing agreements and Preferred Stock may restrict us from pursuing these alternatives.
+Added: Failure to meet our financial obligations could have important consequences including, potentially, forcing us into bankruptcy or liquidation.
Our financial condition and results of operations could suffer and be adversely affected if we incur an impairment of goodwill or other intangible assets.
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When the carrying value of a reporting unit exceeds its fair value, a charge to operations, up to the total amount of goodwill, is recorded.
−Removed: If the carrying amount of an intangible asset is not recoverable, a charge to
−Removed: Table of Conte nt s
−Removed: operations is recognized.
+Added: If the carrying amount of an intangible asset is not recoverable, a charge to operations is recognized.
Either event would result in incremental expenses for that period, which would reduce any earnings or increase any loss for the period in which the impairment was determined to have occurred.
We recorded a $224.3 million impairment charge related to goodwill and a $17.3 million impairment charge for our strategic alliance intangible asset in 2019.
−Removed: We recorded a $4.7 million non-cash impairment charge related to our right-of-use ("ROU") assets, and related leasehold improvements, during 2020.
+Added: We recorded a $4.7 million impairment charge related to our right-of-use ("ROU") assets, and related leasehold improvements, during 2020.
Our impairment analysis is sensitive to changes in key assumptions used in our analysis, such as expected future cash flows, the degree of volatility in equity and debt markets and our stock price.
1 unchanged sentence
If the assumptions used in our analysis are not realized, it is possible that an additional impairment charge may need to be recorded in the future.
−Removed: We cannot predict the amount and timing of any future impairment of goodwill or other intangible assets.
−Removed: Changes in the fair value of our derivative financial instruments or warrants could adversely affect our financial condition and results of operations.
−Removed: Our financing derivatives and our warrants are classified as liabilities in our consolidated financial statements.
+Added: Table of Conte nt s
+Added: Changes in the fair value of our derivative financial instruments, warrants or contingent consideration could adversely affect our financial condition and results of operations.
+Added: Our financing derivatives, warrants, and contingent consideration related to our acquisition of Shareablee are classified as liabilities in our consolidated financial statements.
We use various models and assumptions to determine the fair value of these liabilities, including assumptions with respect to market rates, the price and volatility of our Common Stock, the probability of occurrence of certain events, and term.
−Removed: Any change in our assumptions could result in a change in the fair value of our derivative liabilities and warrants, which would be recorded to earnings and could significantly affect our financial condition and results of operations.
−Removed: In the first quarter of 2021, we expect to record a non-cash charge in connection with the Transactions, which will include extinguishment of debt and associated derivatives, issuance of 3.15 million conversion shares to holders of the Notes, and an anti-dilution adjustment to our Series A Warrants.
−Removed: The amount of the charge will depend on various factors, including the market price of our Common Stock on the closing date, and could significantly affect our financial condition and results of operations.
+Added: Any change in our assumptions could result in a change in the fair value of our derivative liabilities, warrants and contingent consideration, which would be recorded to earnings and could significantly affect our financial condition and results of operations.
We may encounter difficulties managing our costs, which could adversely affect our results of operations.
1 unchanged sentence
If we continue to change or grow, either organically or through acquired businesses, our current systems and facilities may not be adequate and may need to be expanded or reduced.
−Removed: For example, we may be required to enter into leases for additional facilities or commit to significant investments in the build out of current or new facilities, or we may need to renegotiate or terminate leases to reflect changes in our business.
+Added: For example, we may be required to enter into leases for additional facilities or commit to significant investments in the build out of current or new facilities, or we may need to renegotiate or terminate leases to reflect changes in our business and workforce.
If we are unable to effectively forecast our facilities needs or if we are unable to sublease or terminate leases for unused space, we may experience increased and unexpected costs.
2 unchanged sentences
Such actions may expose us to disruption by dissatisfied employees or employee-related claims, including claims by terminated employees who believe they are owed more compensation than we believe these employees are due under our compensation and benefit plans, or claims maintained internationally in jurisdictions whose laws and procedures differ from those in the U.S.
−Removed: If we are not able to efficiently and effectively manage our cost structure and resolve employee-related claims, or if we are unable to find appropriate space to support our needs, our business may be impaired.
+Added: If we are not able to efficiently and effectively manage our cost structure and resolve employee-related claims, or if we are unable to manage our space to support our needs, our business may be impaired.
We have a history of significant net losses, may incur significant net losses in the future and may not achieve profitability.
6 unchanged sentences
Our net operating loss carryforwards may expire unutilized or underutilized, which could prevent us from offsetting future taxable income.
−Removed: We have experienced "changes in control" that have triggered the limitations of Section 382 of the Internal Revenue Code on a significant portion of our net operating loss carryforwards, and we anticipate that the Transactions will trigger further limitations.
−Removed: As a result, we may be limited in the amount of net operating loss carryforwards that we can use in the future to offset taxable income for U.S.
−Removed: federal and state income tax purposes.
+Added: Under the provisions of Internal Revenue Code Section 382, certain substantial changes in the Company's ownership may result in a limitation on the amount of U.S.
+Added: net operating loss carryforwards that can be utilized annually to offset future taxable income and taxes payable.
+Added: A significant portion of our net operating loss carryforwards are subject to an annual limitation under Section 382 of the Internal Revenue Code.
+Added: We anticipate the Transactions may have triggered further limitations, but we have not yet reached a final conclusion as to whether an ownership change occurred and to what extent our carryforwards are further limited.
As of December 31, 2021, we estimate our U.S.
federal and state net operating loss carryforwards for tax purposes were $620.0 million and $1,403.0 million, respectively, subject to limitation as described above.
−Removed: These net operating loss carryforwards will begin to expire in 2023 for federal income tax reporting purposes and 2021 for state income tax reporting purposes.
−Removed: The federal and certain state net operating losses generated after December 31, 2017 have an indefinite carryforward period as a result of the enactment of the
−Removed: Table of Conte nt s
+Added: These net operating loss carryforwards will begin to expire in 2023 for federal income tax reporting purposes and in 2022 for state income tax reporting purposes.
+Added: The federal and certain state net operating losses generated after December 31, 2017 have an indefinite carryforward period as a result of the enactment of the Tax Cuts and Jobs Act ("TCJA").
As of December 31, 2021, we estimate our aggregate net operating loss carryforwards for tax purposes related to our foreign subsidiaries were $5.4 million, which will begin to expire in 2024.
4 unchanged sentences
entities and certain foreign subsidiaries, including net operating loss carryforwards.
−Removed: We have limited experience with respect to our pricing model for our new offerings, and if the fees we charge for our products are unacceptable to customers, our revenues and operating results will be harmed.
+Added: Table of Conte nt s
+Added: We have limited experience with respect to our pricing model for certain offerings, and if the fees we charge for our products are unacceptable to customers, our revenues and operating results will be harmed.
Many of our customers purchase specifically tailored contracts that are priced in the aggregate.
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Any perception of our practices, products or services as a violation of individual privacy rights may subject us to public criticism, loss of customers, partners or vendors, class action lawsuits, reputational harm, or investigations or claims by regulators, industry groups or other third parties, all of which could significantly disrupt our business and expose us to increased liability.
−Removed: (Refer to Footnote 11 , Commitments and Contingencies , of the Notes to Consolidated Financial Statements for a discussion of certain legal proceedings in which we are involved.) Additionally, laws regulating privacy and third-party products purporting to address privacy concerns could negatively affect the functionality of, and demand for, our products and services, thereby resulting in loss of customers, partners and vendors and harm to our business.
+Added: Additionally, laws regulating privacy and third-party products purporting to address privacy concerns could negatively affect the functionality of, and demand for, our products and services, thereby resulting in loss of customers, partners and vendors and harm to our business.
We also rely on security questionnaires and contractual representations made to us by customers, partners, vendors and other third-party data providers that their own use of our services and the information they provide to us do not violate any applicable privacy laws, rules and regulations or their own privacy or security policies.
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Any actual or potential breach of our security measures may result in litigation and potential liability or fines, governmental inquiry or oversight or a loss of customer confidence, any of which could harm our business and damage our brand and reputation, possibly impeding our present and future success in retaining and attracting new customers and thereby requiring time and resources to repair our brand.
−Removed: Table of Conte nt s
Domestic or foreign laws, regulations or enforcement actions may limit our ability to collect and incorporate media usage information in our products, which may decrease their value and cause an adverse impact on our business and financial results.
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For example, the European Union's ("EU") General Data Protection Regulation, or GDPR, became effective in May 2018, imposing more stringent EU data protection requirements and providing for greater penalties for noncompliance.
−Removed: In addition, regulators in the EU and elsewhere are increasingly focused on consent and the collection of data using tracking technologies, including recent guidance from the United Kingdom ("UK") Information Commissioner's Office and other data protection agencies and the proposed EU "ePrivacy" Regulation.
−Removed: Adding further uncertainty is the UK's departure from the EU, commonly referred to as Brexit.
−Removed: Among other things, it is unclear how data transfers to and from the UK will be regulated.
+Added: In addition, regulators in the EU and elsewhere are increasingly focused on consent and the collection of data using tracking technologies, and cross-border data transfers.
+Added: Adding further uncertainty is the UK's
+Added: Table of Conte nt s
+Added: departure from the EU, commonly referred to as Brexit.
As another example, Brazil enacted the General Data Protection Law, and the State of California enacted the California Consumer Privacy Act ("CCPA").
The CCPA, which went into effect in January 2020, expanded the scope of what is considered "personal information" and created new data access and opt-out rights for consumers, which are impacting Comscore and other companies that operate in California, including many of our customers and partners.
+Added: Beginning in January 2023, three new state privacy laws (and related regulations) are scheduled to come into effect.
+Added: The California Privacy Rights Act of 2020, or CPRA, is scheduled to become fully operative on January 1, 2023, substantially expanding the CCPA;
+Added: the Virginia Consumer Data Protection Act is scheduled to become effective on January 1, 2023;
+Added: and the Colorado Privacy Act is scheduled to become effective on July 1, 2023.
federal and state and foreign laws and regulations, which in some cases can be enforced by private parties in addition to government entities, are constantly evolving and can be subject to significant change.
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and in foreign jurisdictions.
−Removed: In addition, failure to comply with these and other laws and regulations may result in, among other things, administrative enforcement actions and substantial fines, class action lawsuits, significant legal fees, and civil and criminal liability.
+Added: In addition, failure to comply with these and other laws and regulations may result in, among other things, administrative enforcement actions and substantial fines, class action lawsuits, contractual breaches, significant legal fees, and civil and criminal liability.
Any regulatory or civil action that is brought against us, even if unsuccessful, may distract our management's attention, divert our resources, negatively affect our public image or reputation among our panelists, customers, partners and vendors, and harm our business.
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Even if we prove successful in defending ourselves against such claims, we may incur substantial expenses and the defense of such claims may divert considerable attention of our management team from the normal operation of our business.
−Removed: Table of Conte nt s
The success of our business depends in large part on our ability to protect and enforce our intellectual property rights.
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We cannot be certain that the steps we have taken will prevent unauthorized use of our technology or the reverse engineering of our technology.
+Added: Moreover, we may not have adequate resources to devote to obtaining new intellectual property protection for our technology and products, defending our existing rights, or maintaining the security of our know-how and data.
We cannot make assurances that any additional patents will be issued with respect to any of our pending or future patent applications, nor can we assure that any patent issued to us will provide adequate protection, or that any patents issued to us will not be challenged, invalidated, circumvented, or held to be unenforceable in actions against alleged infringers.
Also, we cannot make assurances that any future trademark or service mark registrations will be issued with respect to pending or future applications or that any of our registered trademarks and service marks will be enforceable or provide adequate protection of our proprietary rights.
−Removed: We may be named in litigation or regulatory proceedings, which could require significant management time and attention and result in significant legal expenses, which could have an adverse impact on our financial condition.
−Removed: Refer to Footnote 11 , Commitments and Contingencies , of the Notes to Consolidated Financial Statements for a discussion of certain legal proceedings in which we are involved.
−Removed: These and any future legal proceedings could involve substantial defense and other costs and, if decided adversely to us, could result in significant monetary damages, penalties and reputational harm.
−Removed: Although we maintain insurance coverage in amounts and with deductibles that we believe are appropriate for our operations, our insurance may not cover all claims that have been or may be brought against us, and insurance coverage may not continue to be available to us at a reasonable cost in the future.
−Removed: As a result, we could be exposed to substantial uninsured liabilities, including pursuant to our indemnification obligations to directors and officers, which could adversely affect our business, results of operations and financial condition.
+Added: If we are unable to protect our intellectual property rights, or if we must engage in costly and time-consuming litigation to enforce our rights, our results of operations and financial condition could be adversely affected.
+Added: Table of Conte nt s
+Added: Our use of open source software could limit our ability to sell our products, subject our code to public disclosure or require us to reengineer our products.
+Added: We use open source software in certain of our products, and it is also contained in some third-party software that we license.
+Added: There are many types of open source licenses, some of which have not been interpreted or adjudicated by U.S.
+Added: or other courts.
+Added: Our use of open source licenses could limit our ability to sell our products or subject our proprietary code to public disclosure if not properly managed.
+Added: Remediation of such issues may involve licensing software on costly or unfavorable terms or reengineering our products, either of which could have an adverse effect on our results of operations and financial condition.
We are subject to taxation in multiple jurisdictions.
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tax authorities, were to successfully challenge the tax treatment or characterization of any of our transactions, it could have a material and adverse effect on our business, financial condition or results of operations.
+Added: The current U.S.
+Added: presidential administration has made various proposals that, if enacted, would cause significant changes to existing tax law, in particular, an increase in U.S.
+Added: federal income taxes on corporations and the tax rate on foreign earnings.
+Added: Additionally, longstanding international tax norms that determine each country's jurisdiction to tax cross-border international trade are subject to potential evolution.
+Added: In connection with the Base Erosion and Profit Shifting Integrated Framework provided by the Organization for Economic Cooperation and Development ("OECD"), the OECD recently reached an agreement to align countries on a minimum corporate tax rate and expand taxing rights of market countries.
+Added: As a result of this agreement, the determination of multi-jurisdictional taxation rights and the rate of tax applicable to certain types of income may be subject to change.
+Added: There can be no assurance that future changes to federal and state tax laws in the U.S.
+Added: and foreign tax laws will not be proposed or enacted that could materially impact our business or financial results.
+Added: If and when any of these changes are put into effect, they could result in tax increases where we do business both in and outside of the U.S.
+Added: and could have a material and adverse effect on our results of operations.
Taxing authorities may successfully assert that we should have collected or in the future should collect sales and use, value added or similar taxes, and we could be subject to liability with respect to past or future sales.
11 unchanged sentences
Foreign Corrupt Practices Act;
−Removed: • difficulties in staffing and managing international operations, including complex and costly hiring, disciplinary, and termination requirements;
−Removed: Table of Conte nt s
+Added: • difficulties in staffing and managing international operations, including complex and costly hiring, disciplinary, and termination requirements as well as third-party contracting arrangements;
• the complexities of foreign value-added taxes and the repatriation of earnings, particularly following the enactment of the TCJA;
2 unchanged sentences
• fluctuations in currency exchange rates;
+Added: Table of Conte nt s
• increased accounting and reporting burdens and complexities.
2 unchanged sentences
We cannot be certain that we will be able to comply with laws, rules, regulations or local guidelines to maintain and increase the size of the user panels that we currently have in various countries, that we will be able to recruit a representative sample for our audience measurement products or that we will be able to enter into arrangements with a sufficient number of website and mobile app content providers and/or television operators to allow us to collect information for inclusion in our products.
−Removed: In addition, there can be no assurance that internet usage and e-commerce will continue to grow in international markets.
In addition, governmental authorities in various countries have different views regarding regulatory oversight of the internet, data protection and consumer privacy.
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If we grow our international operations, or acquire companies with established business in international regions, our exposure to foreign currency risk could become more significant.
−Removed: The UK's withdrawal from the EU, commonly known as Brexit, and the risk that other countries may follow suit could adversely affect our business.
−Removed: The UK formally left the EU on January 31, 2020.
−Removed: Although certain separation issues have been resolved, there is still uncertainty with respect to certain terms of the future relationship between the EU and the UK.
−Removed: Given the status of Brexit at this time, we are unable to predict the impact that it may have on our business.
−Removed: Among other things, we could experience lower growth in the region, increased foreign currency risk, greater restrictions on business with UK customers and data providers, and increased regulatory complexity.
−Removed: Brexit has also created uncertainty with regard to the regulation of data protection in the UK and data transfers to and from the UK.
−Removed: A change in such regulations, or other regulations, could increase our costs of doing business, or in some cases our ability to do business, and adversely impact our operations and financial results.
−Removed: There is also a risk that other countries may decide to leave the EU.
−Removed: We cannot predict the impact that any additional countries leaving the EU may have on our business, but any such impact could adversely affect us.
Risks Related to Our Capital Structure and Financings
−Removed: Covenants in the agreements governing our current and future indebtedness and Convertible Preferred Stock could restrict our operating flexibility.
−Removed: The agreements governing our existing debt, debt we may incur in the future, and the Convertible Preferred Stock we expect to issue in the Transactions, contain, or may contain, affirmative and negative covenants and consent rights that may materially limit our
+Added: The holders of our Preferred Stock have significance influence over the Company, may prevent other stockholders from influencing significant corporate decisions, and may have interests that conflict with those of our other stockholders.
+Added: As described in Item 1, Business , on January 7, 2021, we entered into separate Series B Convertible Preferred Stock Purchase Agreements (collectively, the "Securities Purchase Agreements") with each of Charter, Qurate and Pine (collectively, the "Investors").
+Added: The issuance of securities pursuant to the Securities Purchase Agreements and related matters were approved by our stockholders on March 9, 2021 and completed on March 10, 2021.
+Added: In connection with the Transactions, we also entered into a long-term data license with Charter, which was intended to enhance our ability to execute on our strategic plans and growth initiatives.
+Added: At the closing of the Transactions, the Preferred Stock was initially convertible into an aggregate of 82,527,609 shares of our Common Stock (subject to adjustment).
+Added: On an as-converted basis, this collectively represented approximately 50.6% of our issued and outstanding Common Stock immediately following the closing (equating to approximately 16.9% per Investor), and the Investors became the largest stockholders of the Company.
+Added: The Investors remained the largest stockholders of the Company as of December 31, 2021, with each Investor holding 16.3% of our issued and outstanding Common Stock on an as-converted basis.
+Added: This concentration of ownership, together with the voting rights, director designation rights and consent rights described below, may be perceived negatively by other investors and, as a result, may adversely affect the market price of our Common Stock.
+Added: As of December 31, 2021, each Investor held 15.8% of the outstanding voting power of the Company on an as-converted basis.
+Added: In addition, under the Stockholders Agreement that we entered into in connection with the Transactions, each Investor has the right to designate two directors to serve on our board of directors until the earlier of such time as the Investor (a) beneficially owns less than 50% of the shares of Preferred Stock held by such Investor as of the date of the closing (the "Initial Preferred Stock Ownership") as a result of the Investor's transfer of such shares to any of the other Investors or (b) beneficially owns voting stock representing less than 10% of the outstanding shares of Common Stock (on an as-converted basis), after which the Investor's designation rights will be reduced to one designee until such time as the Investor beneficially owns Voting Stock representing less than 5% of the outstanding shares of Common Stock (on an as-converted basis).
+Added: Additionally, under certain circumstances, an Investor may gain additional board
Table of Conte nt s
−Removed: ability to take certain actions, including our ability to incur debt, issue equity, pay dividends and repurchase stock, make certain investments and other payments, enter into certain transactions, and encumber and dispose of assets.
+Added: designation rights and in some instances, we may even be obligated to increase the size of our board to enable an Investor to designate one additional director nominee.
+Added: As of the date of this 10-K, each Investor has designated two directors on our board of directors.
+Added: Pursuant to the Stockholders Agreement, each Investor has consent rights over certain significant matters of our business.
+Added: These include, but are not limited to, decisions:
+Added: (a) to amend our organizational documents;
+Added: (b) to create, increase, reclassify, issue or sell any additional Preferred Stock;
+Added: (c) to consummate a change of control transaction;
+Added: (d) to create or issue indebtedness that would cause us to exceed a specified leverage ratio;
+Added: (e) to increase or decrease the number of directors on our board of directors or certain committees thereof;
+Added: (f) to change the nature of our business in any material respect;
+Added: (g) to make certain changes to our management;
+Added: (h) to declare cash dividends or distributions;
+Added: (i) to enter into certain related-party transactions;
+Added: and (j) to adopt certain shareholder rights plans.
+Added: As a result, each Investor is able to influence fundamental corporate matters and transactions.
+Added: The interests of the Investors may not always coincide with our interests or the interests of our other stockholders, and these consent rights may delay, deter or prevent acts that would be favored by our other stockholders.
+Added: Also, the Investors may seek to cause us to take courses of action that, in their judgment, could enhance their investment in us, but which might involve risks to our other stockholders or adversely affect us or our other stockholders.
+Added: We may not be able to realize the anticipated benefits of the Transactions.
+Added: The anticipated benefits of the Transactions, including expected commercial benefits from the data license with Charter and other relationships and expertise from the Investors, may not be realized fully or may take longer to realize than we expect.
+Added: Actual operating, strategic and revenue opportunities may be less significant than we expect or may take longer to achieve than we anticipate.
+Added: If we are not able to achieve these objectives and realize the anticipated benefits from the Transactions, our business, financial condition and operating results may be adversely affected.
+Added: The market value of our Common Stock could decline if the Investors sell their Preferred Stock or Common Stock after certain transfer restrictions expire.
+Added: Pursuant to the Stockholders Agreement, for one year following the closing (until March 10, 2022), subject to certain exceptions, each Investor is prohibited from selling any shares of Preferred Stock held by such Investor, including any shares of Common Stock issued or issuable upon conversion of the Preferred Stock.
+Added: Thereafter, until the second anniversary of the closing (March 10, 2023), and subject to certain exceptions, each Investor has agreed not to sell more than 50% of such Investor's Initial Preferred Stock Ownership, including any shares of Common Stock issued or issuable upon conversion of such Preferred Stock.
+Added: Pursuant to the Registration Rights Agreement that we entered into in connection with the Transactions, we registered the resale of the shares of Preferred Stock and the shares of Common Stock underlying the Preferred Stock with the SEC, which means that such shares may be eligible for resale in the public markets following the expiration of applicable transfer restrictions.
+Added: Any sale of such shares, or the anticipation of the possibility of such sales, could create downward pressure on the market price of our Common Stock.
+Added: Our credit facility may impact our ability to operate our business and secure additional financing in the future, and any failure to meet our debt obligations could adversely affect our business and financial condition.
+Added: On May 5, 2021, we entered into a senior secured revolving credit agreement (the "Revolving Credit Agreement") with a borrowing capacity of $25.0 million.
+Added: On February 25, 2022, we amended the Revolving Credit Agreement to increase the borrowing capacity to $40.0 million.
+Added: As of the date of this 10-K, we had borrowings and letters of credit outstanding under the Revolving Credit Agreement totaling $19.3 million.
+Added: Amounts outstanding under the Revolving Credit Agreement bear interest at a rate per annum equal to the Daily SOFR (as defined in the Revolving Credit Agreement) plus 2.50%.
+Added: In addition, the Revolving Credit Agreement provides for an unused commitment fee equal to 0.25% of the unused commitments.
+Added: The Revolving Credit Agreement matures on May 5, 2024.
+Added: Servicing our indebtedness under the Revolving Credit Agreement could divert resources from other priorities, including investment in our products and operations and satisfaction of our outstanding trade payables.
+Added: If our cash flow from operations is inadequate to allow us to pay the interest and principal on our debt when due and meet our other financial obligations, we could face substantial liquidity challenges.
+Added: Under the Revolving Credit Agreement, we are subject to restrictive covenants limiting our ability to, among other things, incur additional indebtedness, permit additional liens, make investments and loans, enter into mergers and acquisitions, make or declare dividends and other payments, enter into certain contracts, sell assets, and engage in transactions with affiliates.
+Added: These covenants could limit our operating flexibility and cause us to forego attractive business opportunities, which could hurt our customer relationships and put us at a competitive disadvantage.
+Added: The covenants also could prevent us from securing additional financing in the future, including to fund our operations, satisfy liabilities, or pay dividends to the holders of our Preferred Stock.
+Added: In addition, we are subject to financial covenants under the Revolving Credit Agreement, including a requirement to maintain minimum Consolidated EBITDA and a minimum Consolidated Asset Coverage Ratio for periods through December 31, 2022, and a minimum Consolidated Fixed Charge Coverage Ratio for periods after December 31, 2022 (each term as defined in the Revolving Credit Agreement).
+Added: While we are currently in compliance with these covenants, there is no guarantee that we will be able to achieve our plans and remain in compliance in future periods.
+Added: Moreover, our ability to comply with the covenants could be affected by economic, financial, competitive, regulatory and other factors beyond our control, including changes in consumer behavior or government mandates stemming from the COVID-19 pandemic.
+Added: Table of Conte nt s
+Added: If we fail to meet our financial covenants or other obligations under the Revolving Credit Agreement, the lender(s) may accelerate any amounts outstanding under the Revolving Credit Agreement and may terminate their commitments to extend further credit.
+Added: This could have important consequences for our company, including requiring us to restructure or refinance our debt (which we may be unable to do on acceptable terms or at all), dispose of assets or, potentially, enter into liquidation or bankruptcy.
We may require additional capital to support our business, and this capital may not be available on acceptable terms or at all.
−Removed: We intend to continue to make investments to support our business growth and may require additional funds to respond to business challenges, including the need to develop new products or enhance our existing products, enhance our operating infrastructure and acquire complementary businesses and technologies.
−Removed: In addition, holders of our Convertible Preferred Stock will have certain dividend rights following the Transactions, including the right to request a special cash dividend after January 1, 2022.
+Added: We intend to continue to make investments to support our business growth and may require additional funds to respond to business challenges, including the need to develop new products or enhance our existing products, enhance our operating infrastructure, retain and hire key personnel, and acquire complementary businesses and technologies.
+Added: In addition, holders of our Preferred Stock have certain dividend rights, including the right to request a special dividend.
Accordingly, we may need to engage in equity or debt financings to secure additional funds.
7 unchanged sentences
In addition, the terms of any additional equity or debt issuances may adversely affect the value and price of our Common Stock, our results of operations, financial condition and cash flows.
−Removed: The issuance of shares of Common Stock upon conversion of, or payment of interest on, our Notes and the exercise of warrants to purchase our Common Stock could substantially dilute your investment.
−Removed: Our Notes are convertible into, and our Series A Warrants are exercisable for, shares of our Common Stock and give the holders thereof an opportunity to profit from a rise in the market price of our Common Stock such that conversion or exercise thereof will result in dilution of the equity interests of our stockholders.
−Removed: Further, the issuance of shares of our Common Stock ("PIK Interest Shares"), at our election, in lieu of cash, in payment of interest on the Notes, has and will result in dilution of the equity interests of our other stockholders.
−Removed: In connection with the Transactions, we expect to issue 3,150,000 conversion shares to the holders of our Notes, and we intend to pay accrued interest on the Notes through the closing date in PIK Interest Shares.
−Removed: The number of PIK Interest Shares payable will depend on the trading price of our Common Stock during the 10 consecutive trading days ending immediately before the interest payment date.
−Removed: Moreover, we have no control over whether the holders of our Series A Warrants will exercise their right, in whole or in part, to exercise their warrants.
−Removed: For these reasons, we are unable to forecast or predict with certainty the total number of shares of Common Stock that may be issued under the Notes and warrants.
−Removed: The terms of our Notes, our warrants and our registration rights agreement with certain investors could impede our ability to enter into corporate transactions or obtain additional financing and could result in our paying premiums or penalties to the holders of the Notes and warrants.
−Removed: The terms of our Notes and our warrants require us, upon the consummation of any "Fundamental Transaction" (as defined in the Notes and the warrants), to cause any successor entity resulting from such Fundamental Transaction to assume all of our obligations under the Notes and warrants and the associated transaction documents.
−Removed: The Notes and the warrants require us to deliver the number of shares of our Common Stock issuable upon conversion or exercise within a specified time period.
−Removed: If we are unable to deliver the shares of Common Stock within the timeframe required, we may be obligated to reimburse the holders for the cost of purchasing the shares of our Common Stock in the open market or pay them the profit they would have realized upon the conversion or exercise and sale of such shares.
−Removed: Our registration rights agreement with Starboard provides that in the event that the registration statement required to be filed under the Starboard registration rights agreement ceases to be effective and available to the selling stockholders party thereto under certain circumstances, we must pay to the selling stockholders on the 121st day after the occurrence of each such event and on every 30th day thereafter until the applicable event is cured, an amount equal to 1.0% of the Conversion Amount (as defined in the Notes), subject to a maximum of 3.0% of the aggregate principal amount outstanding under the Notes for any 30-day period.
−Removed: Our registration rights agreement with CVI Investments, Inc.
−Removed: ("CVI") provides that in the event that the registration statement required to be filed under the CVI registration rights agreement ceases to be effective and available to the selling stockholders party thereto under certain circumstances, we must pay to the selling stockholder on the date of the occurrence of each such event and on every 30 th day thereafter until the applicable event is cured, an amount equal to 2.0% of the Purchase Price (as defined in the CVI purchase agreement), subject to a maximum of 8.0% of the Purchase Price.
−Removed: Table of Conte nt s
−Removed: The payments we may be obligated to make to the holders of the Notes and our warrants described above may adversely affect our financial condition, liquidity and results of operations.
−Removed: We may be obligated to redeem our Notes at a premium upon the occurrence of an Event of Default (as defined in the Notes) or a Change of Control (as defined in the Notes).
−Removed: If we fail to comply with the various covenants in our Notes, including the financial covenants, we could be in default.
−Removed: Upon an Event of Default under the Notes, we could be required to redeem the Notes at a premium.
−Removed: In addition, upon the occurrence of specific kinds of Change of Control events, we will be required to offer to redeem the Notes at a premium as set out in the Notes.
−Removed: We currently expect to repay and extinguish the Notes in connection with the Transactions, which do not constitute a Change of Control under the Notes.
−Removed: If the Transactions do not close or the Notes are not repaid, however, the source of funds for any redemption would be our available cash or, possibly, other financing.
−Removed: We may not be able to redeem the Notes pursuant to the terms thereof because we may not have the financial resources to do so, and no assurances can be provided as to our ability to obtain other requisite financing in amounts, or at times, as may be needed.
−Removed: In the event the holders of the Notes exercised their rights thereunder and we were unable to redeem the Notes, it could have important consequences including, potentially, forcing us into bankruptcy or liquidation.
General Risks Related to Ownership of Our Common Stock
1 unchanged sentence
Our existing stockholders have and may continue to experience substantial dilution as a result of our obligations to issue shares of Common Stock.
−Removed: See "Risks Related to the Convertible Preferred Stock Investment Transactions" above for a discussion of potential dilution resulting from the Transactions.
−Removed: In addition, as noted above, we expect to issue shares of Common Stock to the holders of our Notes upon exercise of their conversion rights and in payment of accrued interest on the Notes in connection with the closing of the Transactions.
+Added: As of December 31, 2021, our Preferred Stock was convertible into an aggregate of 85,708,361 shares of Common Stock at the election of the holders.
Furthermore, we have reserved 5,457,026 shares of Common Stock for issuance pursuant to our Series A Warrants.
−Removed: As of December 31, 2020, 997,192 shares of Common Stock were reserved for issuance pursuant to outstanding stock options under our equity incentive plans, 1,825,237 shares of Common Stock were reserved for issuance pursuant to outstanding restricted stock unit awards under our equity incentive plans, and 10,746,533 shares of Common Stock were available for future equity awards under our 2018 Equity and Incentive Compensation Plan.
−Removed: The issuance of shares of Common Stock (i) pursuant to the Transactions, including upon the conversion of Convertible Preferred Stock, (ii) upon the conversion of the Notes, (iii) as payment-in-kind of interest on the Notes through the issuance of PIK Interest Shares, (iv) upon the exercise of warrants, (v) pursuant to outstanding and future equity awards, or (vi) upon the conversion of other existing or future convertible securities, may result in substantial dilution to each of our stockholders by reducing that stockholder's percentage ownership of our outstanding Common Stock.
+Added: We have also issued 7,945,519 shares of Common Stock for distribution to the selling stockholders of Shareablee (which we acquired in December 2021), and we have reserved 121,360 shares of Common Stock in connection with a working capital adjustment holdback.
+Added: In addition, we may elect to pay any deferred consideration due to the Shareablee sellers in 2022 and future years in shares of Common Stock.
+Added: As of December 31, 2021, 1,783,055 shares of Common Stock were reserved for issuance pursuant to outstanding stock options under our equity incentive plans (including stock option awards we assumed in the Shareablee acquisition), 4,030,243 shares of Common Stock were reserved for issuance pursuant to outstanding restricted stock unit awards under our equity incentive plans (including assumed Shareablee awards), and an aggregate of 3,230,941 shares of Common Stock were available for future equity awards under our 2018 Equity and Incentive Compensation Plan and acquired Shareablee plan.
+Added: An additional 451,977 shares were reserved for issuance pursuant to a restricted stock unit inducement award we granted in 2021.
+Added: The issuance of shares of Common Stock (i) upon the conversion of our Preferred Stock, (ii) upon the exercise of warrants, (iii) as deferred consideration to the Shareablee sellers, (iv) pursuant to outstanding and future equity awards, or (v) upon the conversion of other existing or future convertible securities, may result in substantial dilution to each of our stockholders by reducing that stockholder's percentage ownership of our outstanding Common Stock.
Provisions in our certificate of incorporation, bylaws and under Delaware law might discourage, delay or prevent a change of control of our company or changes in our management and, therefore, depress the trading price of our Common Stock.
3 unchanged sentences
• authorize "blank check" preferred stock that our board could issue to increase the number of outstanding shares to discourage a takeover attempt;
+Added: Table of Conte nt s
• prohibit stockholder action by written consent, which means that all stockholder actions must be taken at a meeting of our stockholders;
• prohibit stockholders from calling a special meeting of our stockholders;
−Removed: • provide that the Board is expressly authorized to make, alter or repeal our bylaws;
+Added: • provide that our board is expressly authorized to make, alter or repeal our bylaws;
• provide for advance notice requirements for nominations for elections to our board or for proposing matters that can be acted upon by stockholders at stockholder meetings.
In addition, we are subject to Section 203 of the Delaware General Corporation Law, which prohibits a Delaware corporation from engaging in any of a broad range of business combinations with any "interested" stockholder for a period of three years following the date on which the stockholder became an "interested" stockholder and which may discourage, delay or prevent a change of control of our company.
−Removed: Table of Conte nt s
UNRESOLVED STAFF COMMENTS
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.