Item 1. Business
ITEM
1. BUSINESS
OVERVIEW
AND HISTORY
Reliability
Incorporated (“Reliability” or the “Company”), headquartered in Clarksburg, Maryland, through its wholly owned
subsidiary, The Maslow Media Group, Inc. (“Maslow” or “MMG”), provides workforce solutions to its clients consisting
primarily of Employer of Record (“EOR”) services, Recruiting and Staffing, and Video and Multimedia Production. The Company
focuses on domestic clients but provides services to these clients throughout the world. The Company’s clients are in diverse industries
including media, financial services including banking, medical devices, pharmaceuticals, telecommunications, energy, healthcare, and
education.
Reliability
was incorporated under the laws of the State of Texas in 1953. From 1971 to 2007, the Company was principally engaged in the design,
manufacture, market, and support of high-performance equipment used to test and condition integrated circuits. This business was shut
down in 2007, and the Company was continued as a “shell company” as defined by the Exchange Act, with no operating activities
until October 29, 2019, when the Company acquired Maslow.
Maslow
was founded in 1988 by Linda Maslow, whose visionary drive led her to create a single resource dedicated to providing qualified production
crews to Washington, D.C.’s television, cable, and multimedia outlets. Maslow was later incorporated in Virginia in 1992 and adopted
its current legal name, The Maslow Media Group, Inc. Initially, the company focused on providing “script-to-screen”
services, primarily offering production management and support to television, cable, and multimedia outlets. Over time, Maslow broadened
its scope by introducing workforce management solutions, including Employer of Record (EOR) services, as well as recruiting and staffing
solutions. As the company grew, it expanded its geographic presence, securing clients beyond the Washington, D.C. metro area and establishing
itself as a trusted partner nationwide.
On
November 9, 2016, Linda Maslow sold the business to Vivos Holdings, LLC (“Vivos Holdings”) owned by Naveen Doki (“Dr.
Doki”) and Silvija Valleru (“Ms. Valleru”).
In
2019, Vivos Holdings collaborated on a share swap of Maslow for other Vivos companies with individuals who included but were not limited
to Dr. Doki, Shirisha Janumpally (“Mrs. Janumpally”), wife of Dr. Doki, Kalyan Pathuri (“Mr. Pathuri”) husband
of Silvija Valleru, Igly Trust, and Judos Trust. These parties also have common ownership combinations in a number of other entities
[Vivos Holdings, LLC, Vivos Real Estate Holdings, LLC (“VREH”), Vivos Holdings, Inc., Vivos Group, Vivos Acquisitions, LLC,
and Federal Systems, LLC], (collectively referred to herein as “Vivos Group”).
The
reverse merger was consummated on October 29, 2019 (the “Merger”). As a result of the Merger, the Vivos Group (Vivos Holdings,
LLC, officially) acquired approximately 84% of the issued and outstanding shares of Reliability which were distributed by Vivos Holdings.
On
October 29, 2019, Maslow became a wholly owned subsidiary of Reliability.
Upon
purchasing MMG and thereafter, the “Vivos Group” began borrowing monies from MMG starting with $1,400 in 2016, and by the
end of 2019, the balance had reached $3,418, which included a $3,000 guarantee from Dr. Naveen Doki. Vivos Holdings, LLC, Vivos Real
Estate Holdings, LLC, and Mr. Doki (collectively referred to as “Vivos Debtors”).
Additionally,
Reliability became aware of debt obligations that included MMG as a borrower or guarantor that the Vivos Group failed to disclose to
Reliability. This and the attempted collection of the guarantee and debt from the Vivos Group set off a chain of legal events culminating
in an arbitration hearing and award in 2022. We refer below to the disputes between Reliability and the Vivos Group as the “Vivos
Matter.”
4
A
series of legal actions and hearings took place starting in March of 2020 through September of 2021. At that time, arbitration was agreed
by both the Vivos Group and MMG. The proceedings began in February 2022 and were completed in March 2022.
On
August 31, 2022, the arbitrator issued an award (the “Award”) with the Company and MMG prevailing on their claims. The awards
included citing fraud damages. Supplemental awards were subsequently issued on May 17, 2023, October 10, 2023, and finally, on October
27, 2023. Summarily, MMG was awarded the totals of all notes the Vivos Group had with MMG for its borrowings, the contracted interest,
attorneys’ fees and expenses of $1,209, and a contract damage of $1,000, to be satisfied by the transfer of their shares of the
Company common stock to the Company equal in value to $1,000.
The
May 17, 2023 award also appointed a rehabilitative receiver (the “Receiver”) whose primary function is to collect the contract
and fraud damages, including costs, expenses, and fees provided in the awards. With respect to the receivership, the Vivos Group owners
or holders of all of the shares of common stock of the Company were declared not to be entitled to vote any of those shares at any annual
or special meetings of the shareholders of the Company during the period of the receivership.
On
December 29, 2023, the Circuit Court for Montgomery County, Maryland signed orders entering all three arbitration awards as judgments
in Reliability’s case against the Vivos Group. These orders became final on January 29, 2024, when the appeal period expired for
the defendants. The judgments are good for 12 years and can be enrolled in other states. Reliability has collectible judgments which
the Receiver has been eligible to pursue. In March 2025, MMG expects the Receiver to make a recommendation to the arbitrator.
As
of December 31, 2024, the Vivos Debtor balance was $5,847. The Award value in totality currently aggregates $8,177, independent of legal
fees and interest.
Upon
final resolution as to the underlying ownership and rights of certain shareholders, the Company intends to hold an annual meeting of
shareholders within a reasonable time thereafter.
As
of December 31, 2024, there were 300,000,000 shares of the Company’s common stock, no par value per share (the “Company Common
Stock” or “Common Stock”) outstanding.
EMPLOYEES
As
of January 27, 2025, we had 23 team members (staff employees) at our Clarksburg, MD corporate and remote locations. During the fiscal
year ended 2024, we assigned approximately 794 field talent workers of which 111 were deemed full-time equivalent (FTE) throughout the
year.
As
of December 31, 2024, 578 active field talent workers and 23 Maslow staff employees had been employed over the past six months.
Approximately
15% of our field talent are represented by a labor union. We are not aware of any current labor efforts or plans to formalize or organize
any of our other team members or field talent. To date we have not experienced any material labor disruptions.
PRODUCTS
Employer
of Record (“EOR”)
Maslow’s
Employer of Record (EOR) solution offers a unique, outsourced workforce management service. Under this model, Maslow assumes the costs
and compliance obligations associated with employing contingent workers, who are classified as Maslow employees. While the client maintains
responsibility for their workplace environment, Maslow manages all administrative duties, including employee classification, onboarding,
and compliance.
This
arrangement provides clients with robust legal and compliance protection, as Maslow’s expert team ensures workers are accurately
classified—whether as employees or independent contractors. Proper classification is critical, as misclassifying an employee as
an independent contractor can expose clients to substantial financial and legal risks.
5
The
EOR services offered by Maslow consist of the following principal activities:
●
state
employment registration;
●
employee
onboarding/offboarding;
●
payroll
processing;
●
benefits
offerings and administration;
●
workers
compensation claim management;
●
employee
relations;
●
regulatory
compliance;
●
manage
state-/county-/city-mandated employee benefits, such as paid safe and sick leave; and
●
locality
mandated training administration
●
unemployment
claims administration
●
on
site workforce management.
Recruiting/Staffing
For
over 30 years, Maslow has been a leader in the staffing industry, building and continuously expanding a global network of multimedia
and video production professionals. This network, comprising camera crews, technical experts, and creative talent, allows us to respond
rapidly to our media clients’ needs for contingent staffing and direct hires.
In
recent years, we have broadened our focus beyond media roles to include staffing services for IT, Accounting and Finance, and administrative
positions. This diversification enables us to meet the evolving needs of our clients across various industries.
Maslow
offers a wide range of temporary staffing solutions, including:
●
On-Demand
or Short-Term Staffing : Assisting with seasonal needs, demand fluctuations, vacations, illnesses, parental leave, and special
projects.
●
Contract
Staffing : Providing longer-term workforce solutions for ongoing projects or initiatives.
●
On-Site
Management Administration : Offering managed services, including the deployment of on-site managers to oversee teams, scheduling,
and logistics.
By
leveraging contingent staffing, our clients can convert fixed personnel costs into variable expenses, effectively managing workforce-related
expenses without the long-term commitment of recruiting, hiring, and retaining employees.
Flexible
Staffing Options
Our
staffing services cover a variety of placements, ranging from one-day assignments to indefinite engagements. We provide flexible solutions,
including:
●
Freelance
/ Ad Hoc
●
Contract
●
Temp-to-Hire
●
Direct
Hire
●
Managed
Services
Our
Managed Services solution includes building or taking over existing teams, with on-site managers ensuring seamless operations and oversight.
As
is common in the staffing industry, most of our temporary staffing engagements are non-exclusive, short-term in nature, and can be terminated
by our clients with little to no notice.
In
2021, we launched a dedicated practice focused on placing full-time equivalent employees on a contingency fee basis. This high-margin
business line has had a positive impact on our overall margins and operating income, as detailed in our Results of Operations .
Unlike temporary staffing or EOR services, Direct Hire placements do not incur employee or 1099 vendor costs, with costs limited to an
allocated share of recruiting software subscription costs. This line of business, initially branded as “Permanent Placement,”
continues to strengthen our profitability.
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Video
and Multimedia Production
Maslow
remains a trusted provider of multimedia and video production solutions for corporate, government, and broadcast clients. Leveraging
a large, pre-vetted network of highly skilled freelancers worldwide, Maslow is uniquely equipped to respond quickly to client needs.
Our network includes:
●
Directors
of photography
●
Audio
engineers
●
Makeup
artists
●
Field
producers
●
Gaffers
and grips
●
Talent
and teleprompter operators
●
Drone
operators
We
support a wide array of video production projects, including branding videos, documentaries, public service announcements (PSAs), training
modules, live events, webcasts, animations, and more. Our freelance teams collaborate with our in-house, full-time Video Production Managers,
who bring extensive experience to each project. These managers work closely with the team to shape the vision and story, ensuring seamless
execution from concept to final delivery.
In
addition to our human resources, Maslow sources state-of-the-art broadcast equipment for use across television, internet, and social
media platforms.
IT
Solutions
Maslow
delivers highly skilled IT professionals to support digital transformation, infrastructure management, and security initiatives. Whether
clients need on-demand specialists or full-scale IT teams, we provide customized workforce solutions that adapt to evolving technology
demands. Our network includes:
●
Software developers
●
Data managers
●
Network engineers
●
Robotics
●
Mobile strategies
●
Systems administrators
●
Cloud architects
●
Cybersecurity specialists
●
IT project managers
●
Data analysts
●
AI, ML, & automation
leads
●
Quality assurance specialists
From
system integrations and cloud migrations to cybersecurity enhancements and AI implementation, our IT experts bring technical excellence
and industry-specific experience. And we collaborate closely with clients to ensure talent alignment, streamlined execution, and ongoing
technical support.
Beyond
talent, Maslow facilitates access to cutting-edge IT infrastructure and technology solutions to support enterprise operations, return-to-office
transitions, and compliance requirements.
Creative
Solutions
Maslow
connects businesses with top creative talent to execute compelling multimedia productions and digital projects. Our extensive talent
network ensures rapid deployment of experienced creatives across industries. Our network includes:
●
Graphic designers
●
Art directors
●
UX/UI designers
●
Video editors
●
Motion graphics artists
●
Copywriters and content
strategists
●
Branding specialists
●
Website developers
Across
brand development, interactive media, and digital storytelling, our creative teams collaborate with in-house creative directors to bring
concepts to life. These leaders ensure strategic alignment, creative excellence, and seamless production across all project phases.
Maslow
also sources industry-leading creative tools and software to support high-quality content development across digital, print, and broadcast
platforms.
Marketing
Solutions
Effective
marketing requires both strategy and execution, and Maslow helps organizations scale their marketing efforts with access to top-tier
professionals. Our pre-vetted marketing experts support companies in reaching their target audiences through data-driven strategies and
compelling content. Our network includes specialists in:
●
Digital marketing
●
Product marketing
●
Content marketing
●
SEO and website analytics
●
Social media marketing
●
Marketing automation
●
Email marketing
●
Data science & analytics
●
E-commerce & shoppable
content
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From
campaign development to performance analytics, our marketing teams work alongside in-house Marketing Managers who ensure strategic consistency
and data-driven execution. These managers provide oversight across branding, messaging, and audience targeting to maximize impact.
In
addition to top-tier talent, Maslow provides access to leading marketing automation tools and analytics platforms to optimize digital
campaigns, audience engagement, and ROI measurement.
Comprehensive
Production Services
Maslow
provides a wide range of production services, including:
●
Pre-Production :
o
Conceptualization
of final video deliverables
o
Scriptwriting
and site scouting
o
Budget
development and management
●
Production :
o
Booking
and logistics management for field and studio teams
o
High-definition
camera crews and field support worldwide, including audio-visual teams, makeup artists, field producers, and full equipment rental
●
Post-Production :
o
Non-linear
editing and graphic design
o
Animation,
including whiteboard animation
o
Color
correction
o
Narration
and talent sourcing
●
Live
Broadcast Services :
o
Satellite
and streaming capabilities
●
Studio
Management :
o
Fully
staffed client studio operations
Maslow’s
dedication to quality, flexibility, and technical excellence ensures each project meets or exceeds client expectations, no matter the
scope or complexity.
OUR
INDUSTRY
Maslow
operates within the workforce management and production services industry. The services Maslow provides (managed services, employer of
record, staffing, recruiting, and video production services) generally fall within the broader category known as “workforce management”
solutions.
The
temporary staffing portion of the workforce management industry supplies workers to clients. Our core offerings include employer of record
(EOR), staffing, recruiting, and video production—fall under the broader category of workforce management solutions.
Industry
Overview
The
workforce management industry, particularly temporary staffing, plays a crucial role in providing businesses with the flexibility to
adjust their workforce in response to changing market conditions. Temporary staffing allows clients to scale their labor needs efficiently,
converting fixed labor costs into variable expenses where necessary. With increasing competitive and economic pressures, demand for a
flexible workforce continues to rise as businesses seek cost efficiencies, payroll compliance management, and adaptability to shifting
market conditions.
Industry
Trends
According
to the Staffing Industry Analysts (SIA), the U.S. staffing market is expected to grow by 5% in 2025, following a 10% decline in 2024.
Several key trends are shaping the industry:
●
AI
Integration Across Staffing Functions: While AI has primarily been used for talent acquisition and candidate assessment, its
role is expanding to sales, recruiting, finance, payroll, marketing, IT, and corporate operations.
●
Growth
of Outsourced Solutions: Outsourced staffing solutions have gained traction, particularly in highly skilled professional sectors.
SIA’s U.S. IT Staffing and Solutions Benchmarking Survey found that outsourcing solutions accounted for 21.6% of aggregate
revenue in the first half of 2024. Clients increasingly favor outsourced models to shift responsibility for achieving outcomes to
staffing firms, reducing direct management burdens.
●
Increased
Reliance on Third-Party Technology for Candidate Sourcing : SIA reports that 98% of staffing firms utilize online job advertisers.
In 2025, 29% plan to increase their investment in job advertising, while 55% intend to maintain current spending, and only 6% anticipate
reducing usage.
●
Emerging
AI Regulations: As AI adoption accelerates, regulatory frameworks are evolving. Various U.S. states are implementing consumer
privacy laws with AI-related restrictions. For example, California has enacted an AI Act imposing penalties of $5,000 per violation
per day.
Competitive
Landscape
The
U.S. temporary staffing industry is large and highly fragmented, comprising thousands of competing firms. In 2025, the industry is projected
to reach $217 billion, a 5% increase from 2024.
The
American Staffing Association (ASA) projects U.S. GDP growth of 1.7% in Q1 2025. Given the strong correlation between staffing industry
performance and GDP trends, this projection is significant. However, ASA also reported a 6.1% year-over-year decline in temporary help
jobs as of January 2025.
Economic
and Regulatory Factors
Staffing
firms face dual challenges of talent acquisition and client retention. Demand for temporary staffing is closely tied to overall labor
market strength and evolving workforce flexibility trends. The industry remains highly sensitive to economic cycles—expanding during
growth periods and consolidating during downturns due to competitive pressures, bankruptcies, and client usage reductions. Key economic
factors influencing industry dynamics include:
●
High
interest rates
●
Supply
chain disruptions
●
Inflationary
pressures
●
Economic
sanctions
●
Unemployment
fluctuations
8
Regulatory
complexity continues to drive demand for EOR solutions, particularly among employers with multi-state operations. New state laws on paid
leaves, discrimination protections, child labor, medical marijuana, and workplace safety are set to take effect on January 1, 2025. For
example:
●
Minnesota
kicked off on January 1, employers with thirty or more employees in Minnesota will be required to provide salary ranges and general
descriptions of benefits in job postings, and several modifications to the state’s earned sick and safe time (ESST) program.
●
California
expanded paid sick leave requirements in 2024, and beginning on January 1, 2025, enacted several laws, including expanding protections
against unlawful discrimination; prohibiting mandatory workplace meetings to discuss political or religious matters, including union
organizing; and allowing employers to obtain temporary restraining orders (TROs) against individuals who subject employees to unreasonable
harassment.
●
Delaware
covered employers must start contributing payroll deductions to fund the Delaware Paid Family and Medical Leave program, which was
established in 2022. The first due date is April 30, 2025.
●
Illinois
To achieve improved pay transparency Illinois amended the Equal Pay Act of 2003 to require employers with at least fifteen employees
to include “pay scale and benefits” in job postings beginning January 1, 2025.
●
Connecticut
In continuing evolution of its sick leave law, in 2025 expanded the requirement of coverage to employers with twenty-five or more
employees working in the state.
OUR
CLIENTS
Historically,
our business has been dominated by three key clients, and 2024 was no exception as our top three clients accounted for $15,264 representing
63.6% of our total revenue of $23,982. In 2023, the same three clients contributed $10,618 or 49.5% of our total revenue of $21,451.
The
$4,646 increase in revenue from our top three clients significantly outpaced our overall revenue growth of $2,531 in 2024. As a result,
their share of total revenue rose by 14.1 percentage points, from 49.5% in 2023 to 63.6% in 2024.
No
other client exceeded 10% of revenues in 2024.
Our
top five customers represented 74.4% of our revenue in 2024 compared to 61.9% in 2023.
From
a top 10 perspective, revenue from our top 10 clients totaled $21,612 which represents 90.1% of our revenue in 2024 compared with $18,526,
representing 86.4% of revenue in the year ending December 31, 2023.
As
of December 31, 2024, three clients each accounted for 10% or more of our A/R, collectively representing 80.7% of the total. This is
an increase from the top three’s 74.4% concentration of A/R on December 31, 2023.
GROWTH
STRATEGY
Maslow’s
growth strategy has remained a three-pronged approach with emphasis on the 1) Media Staffing market, 2) IT Staffing Creative and Marketing
Staffing and 3) EOR expansion.
Staffing
margins remain strong, ranging between 17% and 20%, with revenue reaching $3,301 for the 12-month period ending December 31, 2024,
compared to $3,098 for the same period in 2023. This reflects 13.8% of MMG’s total revenue in 2024, down from 14.4% in 2023. While
staffing revenue increased by $203, its percentage of total revenue declined by 0.7% due to a $2,554 (1.9%) rise in EOR revenue.
Our
Media Staffing revenue in 2024 was $3,227 compared to $2,751 in 2023. Our IT Staffing declined by $273 from $347 in 2023 to $74 in 2024.
In 2024, we were able to add to our Sales Team resources that have IT Staffing experience, and we believe we will see an uptick in this
segment in 2025.
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In
2025, we are expanding our focus to include 1) creative and 2) marketing alongside our 3) core media and 4) IT services.
We have updated our website and collateral to reflect these two new categories. We are equipped to recruit for these four categories plus
human resources (HR), accounting and finance (A&F) and legal.
The
objective in 2025 is to increase these levels at a steady linear pace, with an emphasis on the immediate needs of our existing clients
and prospects. We have access to talent across the business spectrum, and we need to market non-media roles to our many clients who have
staffing needs in other functional areas of their business.
Maslow’s
EOR approach is to continue to seek media-based opportunities given the transient, contingent, and part-time nature of corporate media,
which is conducive to an EOR solution. We continue to believe, however, that there is an opportunity to leverage this expertise into
other industries. The client acquisition challenge outside of media consists principally of educating prospective clients on the merits
of the EOR solution over other options, finding unique opportunities in each industry or within a corporate client that lends itself
for an EOR solution, and competition from other providers of EOR services.
The
constantly evolving landscape and variability of state labor regulations have underscored the importance of the Employer of Record (EOR)
model, particularly for organizations that prioritize compliance. Per the American Staffing Association (ASA), equal pay and benefits
litigation in New Jersey and Illinois could influence other states. Regulatory issues to watch include wage and hour, paid leave, data
privacy, pay transparency, noncompete agreements, AI, worker classification, I-9, and immigration.
On
January 10, 2024, the U.S. Department of Labor (DOL) published a final rule modifying its Wage and Hour Division regulations to replace
its analysis for determining employee or independent contractor classification under the Fair Labor Standards Act (FLSA), with a six-factor
“economic reality” test, that went into effect March 11, 2024.
This
rule change was designed to reduce the risk that employees are misclassified as independent contractors, as according to the Department
of Labor, the misclassification of employees as independent contractors may deny workers minimum wage, overtime pay, and other protections.
An aggressive enforcement of this “final rule” could and should create greater incentive for companies to virtually eliminate
their risk of noncompliance by outsourcing their 1099 contractors to an EOR company, such as ours, who hires the 1099s, and then leases
their services to those companies.
Given
the DOL rule change is more likely than not going to be more restrictive in its classification of a 1099 worker, it creates an opportunity
for EOR as a more desirable solution to companies that are looking for more agile ways of changing the headcount and nature of portions
if not all their workforce in an expeditious and low risk manner.
Thus,
we expect to explore expanding our EOR segment to enter new industries, particularly those that rely significantly on contractors or
freelancers to perform limited time or project-based assignments. To that end, Maslow continues to add industry expertise to our sales,
client services, human resources, and recruiting teams for the purpose of managing the complex EOR business.
Once
the Company is able to issue additional shares, we plan to tap the capital markets to pursue an aggressive but disciplined acquisition
growth strategy, both in terms of using shares for raising capital and as currency to acquire additional businesses as was our intent
when we merged with Reliability in October 2019. We believe that, while the staffing/EOR segment is fragmented, and there are several
large players in the industry, there are also a sizable number of smaller businesses that would make ideal acquisition targets. These
businesses are often limited in geographic scope or are specialized within an industry. Meanwhile, we continue to foster organic growth
through new sales to new and existing customers.
At
present, the Company does not have any authorized shares that are not issued. No shares are expected to become available to the Company
until an amendment to the Company’s Certificate of Formation to increase the number of authorized shares of Common Stock or a stock
split of the outstanding shares of Common Stock is approved. Such approval may not likely occur until the Vivos Matter is completely
resolved. Following the Merger, the Vivos Group, which holds over 80 percent of the issued and outstanding shares of Common Stock, notified
the Company that they would not approve an amendment to the Company’s Certificate of Formation to increase the number of authorized,
but unissued, shares of Common Stock. As a result, the Company has not been able to execute its business plan.
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As
stated above under “Our Industry,” the trend for staffing expertise in the areas of AI, gig, cloud services, and VMS/MSP,
plus the expected need in fields like biotech and healthcare, are of interest to Maslow. We will continue to embrace this trend and look
to expand our capabilities, which we believe will open new markets for us.
Additionally,
we will continue to invest in technology and process improvements and resources to grow the staffing side of our business and to ensure
that we operate at optimal productivity and performance and are able to quickly adapt if operations scale up.
In
late 2024, we began using ADP as our payroll processor, which brings workforce management cloud services that enable us to better manage
our HR benefits, timecards, scheduling, payroll records, and applicant tracking. This new partnership was implemented to help improve
both our employee and client experiences, while creating operational efficiencies and improved reporting.
COMPETITIVE
LANDSCAPE AND DIFFERENTIATION
The
staffing services market is highly fragmented and intensely competitive, with relatively low barriers to entry. We compete at national,
regional, and local levels against both full-service and specialized staffing firms. Many of our competitors possess significantly greater
financial and marketing resources, allowing them to scale operations and invest in technology at a faster pace. The competitive nature
of the industry continues to exert downward pressure on pricing, and we anticipate this trend will persist.
Key
competitive factors in attracting top-tier candidates for temporary and contract assignments include competitive pay rates, job availability,
assignment duration, and responsiveness to placement requests. Additionally, client retention depends on our ability to consistently
source and place high-quality candidates who meet specific client needs in a timely manner. While we believe we compete effectively in
these areas, increasing competition may further challenge margins across the industry.
To
maintain a sustainable advantage, we recognize the evolving role of digital staffing platforms and the rise of human cloud services.
However, we firmly believe that technology alone cannot replace the value of strong personal relationships. MMG’s core strength
lies in blending human connection with modern technological advancements. Our ability to integrate emotional intelligence with data-driven
staffing solutions positions us uniquely in the marketplace. By continuing to invest in experienced career professionals who understand
the nuances of the EOR model and our client needs; while leveraging cutting-edge digital tools, we create a hybrid approach that enhances
efficiency without sacrificing the personalized service that defines our brand.
This
fusion of high-tech capabilities and client-centric engagement remains our key differentiator, allowing us to deliver superior workforce
solutions while maintaining strong, long-term relationships with both clients and candidates.
INDUSTRY
CYCLICALITY AND REVENUE TRENDS
The
staffing industry has historically been cyclical, often serving as a leading indicator of economic fluctuations. During periods of economic
expansion, staffing clients typically rely on temporary staffing to supplement their existing workforce, transitioning to direct hires
when long-term demand is anticipated. Conversely, during economic downturns, temporary staffing needs tend to decline rapidly as companies
scale back operations and reduce workforce expenses.
Beyond
broader economic trends, our revenue patterns are also influenced by seasonal factors such as recurring annual client, sporting, and
political events, election cycles, and sporting seasons, all of which drive demand for short-term staffing solutions. Over the past four
years, including 2024, the fourth quarter has consistently been our busiest, contributing an average of 27.9% of our annual revenue.
This increase is largely attributed to the fall event schedule and year-end projects initiated by several key clients.
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However,
a notable shift has emerged in recent years, with December revenues declining as more clients opt to suspend media operations around
the holiday period. This evolving trend underscores the importance of diversifying our client base and service offerings to mitigate
seasonal revenue fluctuations and maintain steady growth throughout the year.
By
continuously monitoring economic conditions and adapting our service model to evolving client needs, we aim to position ourselves for
resilience and sustained success in an increasingly dynamic staffing landscape.
AVAILABLE
INFORMATION
We
file electronically with the SEC our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments
to those reports pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended. Our website address is www.maslowmedia.com.
The information included on our website is not included as a part of, or incorporated by reference into, this Annual Report on Form 10-K.
We will make available free of charge through our website our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports
on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act as soon as reasonably
practicable after we have filed or furnished such material to the SEC. You may read and copy any materials we file with the SEC at the
SEC’s Public Reference room at 100 F Street, NW, Washington, DC 20549. The public may obtain information on the operation of the
Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC also maintains an Internet site that contains reports, proxy and
formation statements, and other information regarding issuers that file electronically with the SEC at www.sec.gov. Furthermore, we will
provide electronic or paper copies of filings free of charge upon written request to our Chief Financial Officer.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.