What changed in this filing

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Item 5. Other Information

2025-11-04 compared with 2025-07-30 · 46 added, 58 removed, 25 unchanged (81% of the section changed)

OTHER INFORMATION

10b5-1 Trading Plans

During the second quarter of 2025, none of our directors or executive

officers adopted or terminated any “Rule 10b5-1 trading arrangement” or “non-Rule 10b5-1 trading

arrangement” as such terms are defined under Item 408 of Regulation S-K.

of Elimination of the Preferred Stock of the Company, dated May 6, 2025 (incorporated

by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed with the SEC on May 6, 2025).

Amendment to the Stockholders Right Agreement, dated May 6, 2025, between Purple Innovation, Inc.

and Pacific Stock Transfer Company

(incorporated by reference to Exhibit 4.1 to the Company’s

Current Report on Form 8-K filed with the SEC on May 6, 2025).

of Loan Warrant (incorporated by reference to

Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the SEC on May 6, 2025).

of SGI Warrant (incorporated by reference to

Exhibit 10.3 to the Company’s Current Report on Form 8-K filed with the SEC on May 6, 2025).

Amended and Restated Registration Rights Agreement, dated as of May 2, 2025, by and among Purple Innovation, Inc., Coliseum Capital

Partners, L.P., Blackwell Partners LLC – Series A, and Coliseum Capital Co-Invest III, L.P.

(incorporated

by reference to Exhibit 10.4 to the Company’s Current Report on Form 8-K filed with the SEC on May 6, 2025).

Amendment to Amended and Restated Credit Agreement, dated as of May 2, 2025, by and among Purple Innovation, Inc., Purple Innovation,

LLC, Intellibed, LLC, Coliseum Capital Partners, L.P., Blackwell Partners LLC - Series A, and CSC Delaware Trust Company

(incorporated by reference to Exhibit 10.1 to the Company’s

Current Report on Form 8-K filed with the SEC on May 6, 2025).

Rights Agreement, dated as of May 2, 2025, by and between Purple Innovation, Inc.

and Somnigroup International, Inc.

(incorporated

by reference to Exhibit 10.5 to the Company’s Current Report on Form 8-K filed with the SEC on May 6, 2025).

Form of Restricted Stock Unit Grant Agreement relating to Special Incentive Bonus Equity Grants

Letter Agreement between the Company and Todd E.

Vogensen dated March 12, 2025

Letter Agreement between the Company and Eric S.

Haynor dated March 12, 2025

Letter Agreement between the Company and John J.

Roddy dated March 12, 2025

Second Amendment dated March 12, 2025, to Amended and Restated Employment Agreement of Robert T.

Second Amendment dated May 2, 2025, to Master Retailer Agreement between the Company and Mattress Firm, Inc.

Amended and Restated Master Vendor Supply and Services Agreement dated May 2, 2025, between the Company and Tempur Sherwood, LLC.

Certification by Robert T.

DeMartini, Chief Executive Officer, pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification by Todd E.

Vogensen, Chief Financial Officer, pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification by Robert T.

DeMartini, Chief Executive Officer, pursuant to Section 1350, Chapter 63 of Title 18, United States Code, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

Certification by Todd E.

Vogensen, Chief Financial Officer, pursuant to Section 1350, Chapter 63 of Title 18, United States Code, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

Trading Plans

the third quarter of 2025, none of our directors or executive officers adopted or terminated any “Rule 10b5-1

trading arrangement” or “non-Rule 10b5-1 trading arrangement” as such terms are defined under Item 408 of Regulation

Incentive Cash Bonus Agreement dated July 22, 2025, between Purple Innovation, Inc.

and Robert DeMartini (incorporated by reference

to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on July 23, 2025).

Incentive Cash Bonus Agreement dated July 23, 2025, between Purple Innovation, Inc.

and Todd Vogensen (incorporated by reference

to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the SEC on July 23, 2025).

Incentive Cash Bonus Agreement dated July 22, 2025, between Purple Innovation, Inc.

and Eric Haynor (incorporated by reference to

Exhibit 10.3 to the Company’s Current Report on Form 8-K filed with the SEC on July 23, 2025).

dated July 23, 2025, between Purple Innovation, Inc.

and Robert DeMartini (incorporated by reference to Exhibit 10.1 to the Company’s

Current Report on Form 8-K filed with the SEC on July 29, 2025).

dated July 24, 2025, between Purple Innovation, Inc.

and Todd Vogensen (incorporated by reference to Exhibit 10.2 to the Company’s

Current Report on Form 8-K filed with the SEC on July 29, 2025).

dated July 24, 2025, between Purple Innovation, Inc.

and Eric Haynor (incorporated by reference to Exhibit 10.3 to the Company’s

Current Report on Form 8-K filed with the SEC on July 29, 2025).

to Amended and Restated Employment Agreement dated August 7, 2025, between Purple Innovation, Inc.

and Robert DeMartini (incorporated

by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on August 12, 2025).

of Amendment to the Restricted Share Unit Agreement dated August 7, 2025, between Purple Innovation, Inc.

and certain officers of

the Company (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on August

Certification

DeMartini, Chief Executive Officer, pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934, as adopted pursuant

to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification

Vogensen, Chief Financial Officer, pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934, as adopted pursuant

to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification

DeMartini, Chief Executive Officer, pursuant to Section 1350, Chapter 63 of Title 18, United States Code, as adopted

pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

Certification

Vogensen, Chief Financial Officer, pursuant to Section 1350, Chapter 63 of Title 18, United States Code, as adopted pursuant

to Section 906 of the Sarbanes-Oxley Act of 2002.

XBRL Instance Document

15 unchanged sentences

Furnished herewith.

Indicates management contract or compensatory plan

Certain schedules and exhibits to this agreement have been omitted pursuant to Item 601(a)(5) of Regulation S-K.

A copy of any omitted exhibit or schedule will be furnished supplementally to the SEC or its staff upon request.

Certain portions of this exhibit have been omitted pursuant to Item

601(b)(10) of Regulation S-K.

The Registrant hereby undertakes to furnish to the SEC, upon request, copies of any such instruments.

Pursuant to the requirements

of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto

duly authorized.

Indicates management contract

or compensatory plan

to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by

the undersigned thereunto duly authorized.

PURPLE INNOVATION, INC.

July 29, 2025

/s/ Robert T.

November 4, 2025

Chief Executive Officer

(Principal Executive Officer)

July 29, 2025

November 4, 2025

Chief Financial Officer

(Principal Financial Officer)

July 29, 2025

/s/ George T.

November 4, 2025

VP Accounting and Financial Reporting

1 unchanged sentence

Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-Q

Item 5. Other Information