What changed in this filing

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Item 5. Market for Registrant’s Common Equity

2022-03-01 compared with 2021-03-11 · 29 added, 20 removed, 3 unchanged (94% of the section changed)

Market for Registrant’s

Common Equity, Related Stockholder Matters, and Issuer Purchases of Equity Securities

Market Information

Our Class A Stock is

listed on the Nasdaq Global Market under the symbol “PRPL”.

As of March 8, 2021, there were approximately 24 holders

of record of shares of our Class A Stock and 14 holders of record of shares of our Class B Stock.

Our Class B Stock is not listed

or quoted on any exchange and is not transferrable by the holders, subject to certain limited exceptions.

Market for Registrant’s Common Equity, Related Stockholder Matters, and Issuer Purchases of Equity Securities

Class A Stock is listed on the Nasdaq Global Market under the symbol “PRPL”.

As of February 28, 2022, there were approximately

20 holders of record of shares of our Class A Stock and 14 holders of record of shares of our Class B Stock.

Our Class B Stock is not

listed or quoted on any exchange and is not transferrable by the holders, subject to certain limited exceptions.

This number does not

include stockholders for which shares are held in “nominee” or “street” name.

We have not paid any

cash dividends on our common stock to date.

The payment of cash dividends in the future will be dependent upon our revenues and

earnings, if any, capital requirements, general financial condition, our compliance with restrictive covenants in the 2020 Credit

Agreement and other future indebtedness that we may incur, opportunities to invest in future growth initiatives, and the discretion

have not paid any cash dividends on our common stock to date.

The payment of cash dividends in the future will be dependent upon our

revenues and earnings, if any, capital requirements, general financial condition, our compliance with restrictive covenants in the 2020

Credit Agreement and other future indebtedness that we may incur, opportunities to invest in future growth initiatives, and the discretion

of our Board of Directors at such time.

Our Board of Directors is not currently contemplating and does not anticipate declaring

any stock dividends in the foreseeable future.

Recent Sales of Unregistered Securities

Issuer Purchases of Equity Securities

Selected Financial Data

Not applicable.

Our Board of Directors is not currently contemplating and does not anticipate declaring any stock

dividends in the foreseeable future.

Comparative Stock Performance

The following graph illustrates

the cumulative total return from February 2, 2018 through December 31, 2021, for (i) our Class A Stock, (ii) the Standard and Poor’s

(S&P) 500 Home Furnishings Index, and (iii) the Nasdaq Stock Market (U.S.) Index.

The graph assumes $100 was invested on February

2, 2018 in each of our common stock, the S&P 500 Home Furnishings Index, and the Nasdaq Stock Market (U.S.) Index, and that any dividends

were reinvested.

The comparisons reflected in the graph are not intended to forecast the future performance of our stock and may not be

indicative of our future performance.

The graph and related information shall not be deemed to be "soliciting material" or to

be "filed" with the Securities and Exchange Commission, nor shall such information be incorporated by reference into any future

filing under the Securities Act or Exchange Act, except to the extent that the Company specifically incorporates it by reference into

Purple Innovation, Inc.

S&P 500 Home Furnishings Index

The Nasdaq Stock Market (U.S.) Index

Sales of Unregistered Securities

Purchases of Equity Securities

Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-K

Item 5. Market for Registrant’s Common Equity