Item 2. Management’s Discussion and Analysis
ITEM
2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The
following discussion is intended to provide a more comprehensive review of the operating results and financial condition of Purple Innovation,
Inc. than can be obtained from reading the Unaudited Condensed Consolidated Financial Statements alone. The discussion should be read
in conjunction with the Unaudited Condensed Consolidated Financial Statements and the notes thereto included in “Part I. Item 1.
Financial Statements.”
FORWARD-LOOKING
STATEMENTS
This
quarterly report on Form 10-Q (this “Quarterly Report”) contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that represent our
current expectations and beliefs. All statements other than statements of historical fact are “forward-looking statements”
for purposes of federal and state securities laws. In some cases, you can identify these statements by forward-looking words such as
“believe,” “expect,” “project,” “anticipate,” “estimate,” “intend,”
“plan,” “targets,” “likely,” “will,” “would,” “could,” “may,”
“might,” the negative of these words and other similar words.
All
forward-looking statements included in this Quarterly Report are made only as of the date thereof. It is routine for our internal projections
and expectations to change throughout the year, and any forward-looking statements based upon these projections or expectations may change
prior to the end of the next quarter or year. Investors are cautioned not to place undue reliance on any such forward-looking statements.
We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future
events or otherwise, except as required by law.
We
caution and advise readers that these statements are based on assumptions that may not be realized and involve risks and uncertainties
that could cause actual results to differ materially from the expectations and beliefs contained herein. These risks include, among others,
the evolving impact and duration of the COVID-19 pandemic. For a summary of these risks, see the risk factors included in the “Risk
Factors” section in this Quarterly Report and in our Annual Report on Form 10-K/A filed with the Securities and Exchange Commission
on May 10, 2021.
Overview
of Our Business
Our
mission is to help people feel and live better through innovative comfort solutions.
We are a digitally-native
vertical brand founded on comfort product innovation with premium offerings. We design and manufacture a variety of innovative, branded
and premium comfort products, including mattresses, pillows, cushions, frames, sheets, and other products. Our products are the result
of over 30 years of innovation and investment in proprietary and patented comfort technologies and the development of our own manufacturing
processes. Our proprietary gel technology, Hyper-Elastic Polymer, underpins many of our comfort products and provides a range of benefits
that differentiate our offerings from other competitors’ products. We market and sell our products through our DTC online channels,
retail brick-and-mortar wholesale partners, third-party online retailers and Company showrooms.
Organization
Our business consists of
Purple Inc. and its consolidated subsidiary, Purple LLC. Purple Inc. was incorporated in Delaware on May 19, 2015 as a special purpose
acquisition company under the name of GPAC. On February 2, 2018, Purple Inc. consummated a transaction structured similar to a reverse
recapitalization (the “Business Combination”) pursuant to which Purple Inc. acquired an equity interest in Purple LLC and
became its sole managing member. As the sole managing member of Purple LLC, Purple Inc., through its officers and directors, is responsible
for all operational and administrative decision making and control of the day-to-day business affairs of Purple LLC without the approval
of any other member. In connection with the Business Combination, InnoHold retained an 82% economic interest in Purple LLC. InnoHold
subsequently transferred a portion of its Class B Units to permitted transferees and exchanged its remaining shares for shares of Class
A Stock that it sold. At June 30, 2021, Purple Inc. had a 99% economic interest in Purple LLC while other Class B Unit holders had the
remaining 1%.
32
COVID-19
Pandemic Developments
The COVID-19 pandemic has
impacted many aspects of our operations, directly and indirectly, including disruption of our employees, consumer behavior, distribution
and logistics, our suppliers, and the market overall. The scope and nature of these impacts continue to evolve. Because of the COVID-19
pandemic, we have taken precautionary measures recommended by the appropriate national and state health agencies to manage our resources
and mitigate the adverse impact of the pandemic, which is intended to help minimize the risk to our Company, employees, customers, and
the communities in which we operate.
Despite the ongoing challenges
from COVID-19, we have been able to capitalize on the opportunities created by this situation. We were able to continue serving our customers
through our DTC channel, as strong consumer demand for our premium, differentiated product offerings shifted to our DTC channel throughout
2020. We experienced a sharp decline in the wholesale side of our business during the second quarter of 2020 as temporary shutdowns of
non-essential businesses and shelter-at-home directives occurred in most U.S. states. As the shutdowns were lifted and stores began to
open again, demand through the wholesale channel has increased and customer demand in 2021 has shifted to wholesale and DTC levels we
were experiencing prior to the COVID-19 pandemic. All of our showrooms are currently open and we have continued with our expansion plans
by opening four new showrooms since the beginning of 2021.
Our supply chain has not
been significantly affected by COVID-19. Suppliers in China were temporarily closed because of the pandemic, but we had sufficient
inventory on hand to meet our production needs. These suppliers have resumed production and are able to supply materials as needed.
Most of our domestic suppliers have been able to continue operations and provide necessary materials when needed. We have experienced
some constraints from certain suppliers due to our increased production to meet demand. We have also experienced some shipping delays
in the delivery of our product to our customers. This is due to the increased nationwide demand placed on delivery companies.
Although we have taken measures
to protect our business, we cannot predict the specific duration for which precautionary measures relating to COVID-19 will stay in effect,
and we may elect or be required to take additional measures as the information available to us continues to develop, including with respect
to our employees, manufacturing facilities and distribution center, and relationships with our suppliers and customers. Subject to certain
assumptions regarding the duration and severity of the COVID-19 pandemic, and government, consumer, and our responses thereto, based on
our current projections we believe our cash on hand, ongoing cash generated from e-commerce, liquidity available under our line of
credit, and continuing resumption and ramp up of store operations and our wholesale business, will be sufficient to cover
our working capital requirements and anticipated capital expenditures for the next 12 months.
While most state and local
governments have eased restrictions on commercial retail activity, it is possible that a resurgence in cases of COVID-19 or one of its
variants could prompt a return to tighter restrictions in certain areas of the country. Furthermore, while the bedding industry has fared
much better during the pandemic than certain other sectors of the economy, continued economic weakness may eventually
have an adverse impact upon the industry and our business. Therefore, significant uncertainty remains regarding the ongoing impact of
the COVID-19 outbreak upon our financial condition and future results of operations, as well as upon the significant estimates and assumptions
we utilize in reporting certain assets and liabilities.
Isolated
Production Challenges
During the second quarter
of 2021, following an accident resulting in the death of an employee and subsequent safety improvements involving the Mattress Max machines,
the Company encountered isolated production challenges caused by unanticipated mechanical and maintenance issues when bringing the machines
back online. As a result, the Company has experienced significantly reduced production levels causing shipment backlogs that unfavorably
affected second quarter net revenues and will also adversely impact third quarter net revenues. The Company exited the month of July with
production back at planned levels and expects to be out of the current backlog position by the end of August. The Company also expects
there to be no impact on completing the scheduled addition of new Mattress Max machines as previously announced. The Company is confident
that these issues are an isolated event and will have no impact on its ability to scale beyond 2021.
33
Operating
Results for the Three Months Ended June 30, 2021 and 2020
The
following table sets forth for the periods indicated, our results of operations and the percentage of total revenue represented in our
condensed consolidated statements of income:
Three Months Ended June 30,
2021
% of
Net Revenues
2020
% of
Net Revenues
Revenues, net
$ 182,586
100.0 %
$ 165,096
100.0 %
Cost of revenues
100,899
55.3
83,465
50.6
Gross profit
81,687
44.7
81,631
49.4
Operating expenses:
Marketing and sales
59,844
32.8
39,423
23.9
General and administrative
22,461
12.3
8,677
5.3
Research and development
1,923
1.1
1,580
1.0
Total operating expenses
84,228
46.1
49,680
30.1
Operating income (loss)
(2,541 )
(1.4 )
31,951
19.4
Other income (expense):
Interest expense
(569 )
(0.3 )
(1,424 )
(0.9 )
Other income), net
26
—
16
—
Change in fair value – warrant liabilities
4,860
2.7
(130,264 )
(78.9 )
Tax receivable agreement expense
(381 )
(0.2 )
(32,823 )
(19.9 )
Total other income (expense), net
3,936
2.2
(164,495 )
(99.6 )
Net income (loss) before income taxes
1,395
0.8
(132,544 )
(80.3 )
Income tax benefit
1,167
0.6
35,428
21.5
Net income (loss)
2,562
1.4
(97,116 )
(58.8 )
Net loss attributable to noncontrolling interest
(16 )
—
(3,841 )
(2.3 )
Net income (loss) attributable to Purple Innovation, Inc.
$ 2,578
1.4
$ (93,275 )
(56.5 )
Revenue
Net revenues increased $17.5
million, or 10.6%, to $182.6 million for the three months ended June 30, 2021 compared to $165.1 million for the three months ended June
30, 2020. Our wholesale business generated net revenue growth of $46.5 million, or 233.2% during the second quarter of 2021 while DTC
net revenues decreased by $29.0 million, or 19.9%. Net revenue changes associated with our DTC channel relative to our wholesale business
reflected a shift in customer demand to levels we were experiencing prior to the COVID-19 pandemic. Our wholesale business was also favorably
impacted by wholesale expansion and the prior year second quarter being negatively impacted by the temporary shutdown of wholesale partner
operations caused by the pandemic. Net revenues were unfavorably impacted by isolated production issues that occurred in the second quarter
of 2021 (see Isolated Production Challenges above). The increase in net revenues from a product perspective reflected a $12.2 million
increase in mattress sales, a $4.0 million increase in other bedding product sales and a $1.3 million increase in other product sales.
This growth was primarily driven by an increase in customer demand.
34
Cost
of Revenues
The cost of revenues increased
$17.4 million, or 20.9%, to $100.9 million for the three months ended June 30, 2021 from $83.5 million for the three months ended June
30, 2020. This increase, which reflected a $7.9 million increase in direct material costs, a $9.2 million increase in labor and overhead
costs, and a $0.3 million increase in all other costs, was primarily due to increased product sales and higher production and material
costs. Our gross profit percentage decreased to 44.7% of net revenues for the three months ended June 30, 2021 compared to 49.4% for the
same period in 2020. The decrease in our gross profit percentage was primarily driven by a higher proportion of wholesale channel revenue,
which carries a lower gross margin than revenue from the DTC channel, combined with the impact of isolated production issues that occurred
in the second quarter of 2021 (see Isolated Production Challenges above).
Marketing
and Sales
Marketing and sales expenses
increased $20.4 million, or 51.8%, to $59.8 million for the three months ended June 30, 2021 compared to $39.4 million for the three months
ended June 30, 2020. The increase was due to an $11.8 million increase in advertising costs due to higher advertising rates in 2021 and
advertising costs in 2020 being uncharacteristically low due to the pandemic, a $3.5 million increase in personnel costs related to planned
growth of our workforce and a $5.1 million increase in other marketing and sales expenses. Marketing and sales expense as a percentage
of net revenues was 32.8% for the three months ended June 30, 2021 compared to 23.9% for the comparative prior period. The higher percentage
of net revenues in the current quarter was due in part to product sales being unfavorably impacted by isolated production issues that
occurred in the second quarter of 2021 (see Isolated Production Challenges above) coupled with higher advertising rates in 2021 and advertising
costs in the prior year second quarter being uncharacteristically low because of the pandemic.
General
and Administrative
General and administrative
expenses increased $13.8 million, or 158.9%, to $22.5 million for the three months ended June 30, 2021 from $8.7 million for the three
months ended June 30, 2020. The increase was primarily due to an $11.2 million increase in legal and professional fees related to offering
costs, consultants, professional staffing and executive placement costs, a $1.4 million increase in personnel costs related to planned
growth of our workforce, and a $1.2 million increase in all other expenses.
Research
and Development
Research and development costs
increased $0.3 million, or 21.7%, to $1.9 million for the three months ended June 30, 2021 from $1.6 million for the three months ended
June 30, 2020. The increase was primarily due to an increase in professional services costs related to product development activities.
Operating Income
Operating income decreased
$34.5 million to an operating loss of $2.5 million for the three months ended June 30, 2021, from operating income of $32.0 million for
the three months ended June 30, 2020. This decrease was due in part to net revenues being unfavorably impacted by isolated production
issues that occurred in the second quarter of 2021 (see Isolated Production Challenges above) coupled with higher marketing and sales
expenses, increased legal and professional fees and increased expenses associated with planned growth of our workforce.
Interest
Expense
Interest
expense totaled $0.6 million for the three months ended June 30, 2021, as compared to $1.4 million for the three months ended June 30,
2020. The $0.8 million decrease was primarily due to the $35.0 million Related Party Loan, which carried an interest rate of 12.00%,
being refinanced in the third quarter of 2020 with a $45.0 million term loan at an initial interest rate of 3.50%. Interest expense in
2021 also includes amortization of deferred loan costs associated with the 2020 Credit Agreement and fees related to the revolving line
of credit.
35
Change
in Fair Value – Warrant Liabilities
On February 26, 2019, the
Incremental Lenders funded a $10.0 million increase in the Related Party Loan and received 2.6 million warrants to purchase 2.6 million
shares of our Class A Stock at a price of $5.74 per share, subject to certain adjustments. We accounted for the Incremental Loan Warrants
as liabilities and recorded them at fair value on the date of the transaction and subsequently re-measured to fair value at each reporting
date with changes in the fair value included in earnings. We determined the fair value of the Incremental Loan Warrants to be $47.0 million
at June 30, 2020. During the three months ended June 30, 2020, we recognized a loss of $39.0 million in our condensed consolidated statement
of operations related to the change in fair value of these warrants. There was no gain or loss on the Incremental Loan Warrants for the
three months ended June 30, 2021 as they were exercised in 2020.
There
were 15.5 million public warrants issued in connection with GPAC’s formation and IPO and 12.8 million sponsor warrants issued pursuant
to a simultaneous private placement with the IPO. We have accounted for these warrants as liabilities and recorded them at fair value
on the date of the transaction and subsequently re-measured to fair value at each reporting date with changes in fair value included
in earnings. The 1.9 million sponsor warrants outstanding at June 30, 2021 had a fair value of $14.5 million. The fair value of the public
and sponsor warrants outstanding at June 30, 2020 was $107.1 million. During the three months ended June 30, 2021, we recognized a gain
of $4.9 million in our condensed consolidated statement of operations related to a decrease in the fair value of the sponsor warrants
exercised during the quarter or that were outstanding at the end of the quarter. During the three months ended June 30, 2020, we recognized
a loss of $91.3 million in our condensed consolidated statement of operations related to an increase in the fair value of the public
and sponsor warrants exercised during the prior year quarter or that were outstanding at the end of the prior year quarter.
Tax
Receivable Agreement Expense
We are party to a tax receivable
agreement which generally provides for the payment by us to InnoHold of 80% of certain tax benefits, if any, that we realize as a result
of increases in its allocable share of the tax basis of the tangible and intangible assets of Purple LLC. Because of the Business Combination,
subsequent exchanges of 43.5 million Class B Units for Class A Stock and changes in estimates relating to the expected tax benefits associated
with the tax receivable agreement, the tax receivable agreement liability totaled $172.3 million and $172.0 million at June 30, 2021 and
December 31, 2020, respectively. During the second quarter of 2021, we incurred $0.4 million of tax receivable agreement expense due to
state tax rate changes. Of the $78.1 million liability recorded during the three months ended June 30, 2020, $45.3 million related to
current period exchanges and was recorded as an adjustment to stockholders’ equity and $32.8 was recorded to expense as it related
to reestablishing the tax receivable agreement liability related to prior year exchanges.
Income Tax Benefit
Our income tax benefit was
$1.2 million for the three months ended June 30, 2021, compared to $35.4 million for the three months ended June 30, 2020. This decrease
was primarily due to $32.8 million of the valuation allowance associated with the Company’s federal and state deferred tax assets
being released and recorded as an income tax benefit during the three months ended June 30, 2020.
Noncontrolling
Interest
We
attribute net income or loss to the Class B Units in Purple LLC as a noncontrolling interest at
their aggregate ownership percentage. We calculate net income or loss attributable to noncontrolling interests on a quarterly basis using
their weighted average ownership percentage. Net loss attributed to noncontrolling interests was negligible for the three months ended
June 30, 2021 compared to a net loss of $3.8 million for the three months ended June 30, 2020. The decrease in the net income level attributed
to noncontrolling interests resulted from the noncontrolling ownership interest declining from approximately 32% at June 30, 2020 to
approximately 1% at June 30, 2021.
36
Operating
Results for the Six Months Ended June 30, 2021 and 2020
The
following table sets forth for the periods indicated, our results of operations and the percentage of total revenue represented in our
statements of operations:
Six Months Ended June 30,
2021
% of
Net Revenues
2020
% of
Net Revenues
Revenues, net
$ 369,015
100.0 %
$ 287,471
100.0 %
Cost of revenues
199,804
54.1
152,658
53.1
Gross profit
169,211
45.9
134,813
46.9
Operating expenses:
Marketing and sales
114,212
31.0
76,107
26.5
General and administrative
36,987
10.0
16,225
5.6
Research and development
3,646
1.0
3,025
1.1
Total operating expenses
154,845
42.0
95,357
33.2
Operating income
14,366
3.9
39,456
13.7
Other income (expense):
Interest expense
(1,139 )
(0.3 )
(2,813 )
(1.0 )
Other income (expense), net
(42 )
—
106
—
Change in fair value – warrant liabilities
14,007
3.8
(108,631 )
(37.8 )
Tax receivable agreement expense
(207 )
(0.1 )
(32,945
(11.5 )
Total other income (expense), net
12,619
3.4
(144,283 )
(50.2 )
Net income (loss) before income taxes
26,985
7.3
(104,827 )
(36.5 )
Income tax benefit (expense)
(3,484 )
(0.9 )
35,712
12.4
Net income (loss)
23,501
6.4
(69,115 )
(24.0 )
Net income attributable to noncontrolling interest
99
—
7,325
2.5
Net income (loss) attributable to Purple Innovation, Inc.
$ 23,402
6.3
$ (76,440 )
(26.6 )
Revenue
Net revenues increased $81.5
million, or 28.4%, to $369.0 million for the six months ended June 30, 2021 compared to $287.5 million for the six months ended June 30,
2020. During the first six months of 2021, DTC net revenues increased $15.3 million, or 6.8%, while our wholesale business generated net
revenue growth of $66.3 million, or 107.6%. Net revenue changes associated with our DTC channel relative to our wholesale business reflected
a shift in customer demand to levels we were experiencing prior to the COVID-19 pandemic. Our wholesale business was also favorably impacted
by wholesale expansion and the prior year second quarter being negatively impacted by the temporary shutdown of wholesale partner operations
caused by the pandemic. Net revenues were unfavorably impacted by the isolated production issues that occurred in the second quarter of
2021 (see Isolated Production Challenges above). The increase in net revenues from a product perspective reflected a $58.3 million increase
in mattress sales, a $15.3 million increase in other bedding product sales and a $7.9 million increase in other product sales. This growth
was primarily driven by an increase in customer demand.
Cost
of Revenues
The cost of revenues increased
$47.1 million, or 30.9%, to $199.8 million for the six months ended June 30, 2021 compared to $152.7 million for the six months ended
June 30, 2020. The increase, which was primarily due to a $26.5 million increase in direct material costs, a $15.4 million increase in
labor and overhead costs, and a $5.2 million increase in other costs, was primarily associated with increased product sales and higher
production and material costs. The gross profit percentage decreased to 45.9% of net revenues for the six months ended June 30, 2021 from
46.9% for the comparative prior year period. The decrease in our gross profit percentage was primarily driven by a higher proportion of
wholesale channel revenue, which carries a lower gross margin than revenue from the DTC channel, combined with the impact of isolated
production issues that occurred in the second quarter of 2021 (see Isolated Production Challenges above).
37
Marketing
and Sales
Marketing and sales expenses
increased $38.1 million, or 50.1%, to $114.2 million for the six months ended June 30, 2021 compared to $76.1 million for the six months
ended June 30, 2020. This increase reflected a $22.9 million increase in advertising costs due to higher advertising rates in 2021 and
advertising costs in 2020 being uncharacteristically low due to the pandemic, a $7.7 million increase in personnel costs related to planned
growth of our workforce and a $7.5 million increase in other marketing and sales expenses. Marketing and sales expense as a percentage
of net revenues was 31.0% for the six months ended June 30, 2021 compared to 26.5% for the six months ended June 30, 2020. The higher
percentage of net revenues in the first six months of 2021 was due in part to product sales being unfavorably impacted by isolated production
issues that occurred in the second quarter of 2021 (see Isolated Production Challenges above) coupled with higher advertising rates in
2021 and advertising costs in the prior year second quarter being uncharacteristically low because of the pandemic.
General
and Administrative
General and administrative
expenses increased $20.8 million, or 128.0%, to $37.0 million for the six months ended June 30, 2021 compared to $16.2 million for the
six months ended June 30, 2020. This increase was primarily due to a $14.3 million increase in legal and professional fees related
to offering costs, consultants, professional staffing and executive placement costs, a $3.3 million increase related to planned
increases in our workforce, and a $3.2 million increase in all other expenses.
Research
and Development
Research and development costs
increased $0.6 million, or 20.5%, to $3.6 million for the six months ended June 30, 2021 from $3.0 million for the six months ended June
30, 2020. This increase was primarily due to an increase in professional services costs related to product development activities.
Operating Income
Operating income decreased
$25.1 million, or 63.6%, to $14.4 million for the six months ended June 30, 2021, from operating income of $39.5 million for the six months
ended June 30, 2020. This decrease was due in part to net revenues being unfavorably impacted by isolated production issues that occurred
in the second quarter of 2021 (see Isolated Production Challenges above) coupled with higher marketing and sales expenses, increased legal
and professional fees and increased expenses associated with planned growth of our workforce.
Interest
Expense
Interest
expense totaled $1.1 million for the six months ended June 30, 2021 as compared to $2.8 million for
the six months ended June 30, 2020. The $1.7 million decrease was primarily due to the $35.0 million Related Party
Loan, which carried an interest rate of 12.00%, being refinanced in the third quarter of 2020 with a $45.0 million term loan at an initial
interest rate of 3.50%. Interest expense in 2021 also includes amortization of deferred loan costs associated with the 2020 Credit Agreement
and fees related to the revolving line of credit.
Change
in Fair Value – Warrant Liabilities
On
February 26, 2019, the Incremental Lenders funded a $10.0 million increase in the Related Party Loan
and received 2.6 million warrants to purchase 2.6 million shares of our Class A Stock at a price of $5.74 per share, subject to certain
adjustments. We accounted for the Incremental Loan Warrants as liabilities and recorded them at fair value on the date of the transaction
and subsequently re-measured to fair value at each reporting date with changes in the fair value included in earnings. We determined
the fair value of the Incremental Loan Warrants to be $47.0 million at June 30, 2020. During the six months ended June 30, 2020, we recognized
a loss of $25.3 million in our condensed consolidated statement of operations related to the change in fair value of these warrants.
There was no gain or loss on the Incremental Loan Warrants for the six months ended June 30, 2021 as they were exercised in 2020.
38
There
were 15.5 million public warrants issued in connection with GPAC’s formation and IPO and 12.8 million sponsor warrants issued pursuant
to a simultaneous private placement with the IPO. We have accounted for these warrants as liabilities and recorded them at fair value
on the date of the transaction and subsequently re-measured to fair value at each reporting date with changes in fair value included
in earnings. The 1.9 million sponsor warrants outstanding at June 30, 2021 had a fair value of $14.5 million. The fair value of the public
and sponsor warrants outstanding at June 30, 2020 was $107.1 million. During the six months ended June 30, 2021, we recognized a gain
of $14.0 million in our condensed consolidated statement of operations related to a decrease in the fair value of the sponsor warrants
exercised during the six-month period or that were outstanding at June 30, 2021. During the six months ended June 30, 2020, we recognized
a loss of $83.3 million in our condensed consolidated statement of operations related to an increase in the fair value of the public
and sponsor warrants exercised during the prior year six-month period or that were outstanding at the end of June 30, 2020.
Tax Receivable Agreement Expense
The tax receivable agreement
liability totaled $172.3 million and $172.0 million at June 30, 2021 and December 31, 2020, respectively. During the first six months
of 2021, we incurred $0.2 million of tax receivable agreement expense due to state tax rate changes. Of the total $78.2 million liability
recorded during the six months ended June 30, 2020, $45.3 million relates to current year exchanges and was recorded as an adjustment
to stockholders’ equity and $32.9 was recorded to expense as it related to reestablishing the tax receivable agreement liability
related to prior year exchanges.
Income Tax Benefit (Expense)
Income tax expense was $3.5
million for the six months ended June 30, 2021, compared to an income tax benefit of $35.7 million for the six months ended June 30, 2020.
Income tax expense for the six months ended June 30, 2021 was primarily the result of no longer having a full valuation allowance and
the decrease in noncontrolling interest. The income tax benefit in the comparative prior six-month period was primarily due to $32.8 million
of the valuation allowance associated with the Company’s federal and state deferred tax assets being released and recorded as an
income tax benefit during the six months ended June 30, 2020.
Noncontrolling Interest
We attribute net income or
loss to the Class B Units in Purple LLC, owned by InnoHold and other parties, as a noncontrolling interest at their aggregate ownership
percentage. We calculate net income or loss attributable to noncontrolling interests on a quarterly basis using their weighted average
ownership percentage. Net income attributed to noncontrolling interests was $0.1 million for the six months ended June 30, 2021 compared
to $7.3 million for the six months ended June 30, 2020. The decrease in the net income level attributed to noncontrolling interests resulted
from the noncontrolling ownership interest declining from approximately 32% at June 30, 2020 to approximately 1% at June 30, 2021.
Liquidity and Capital Resources
Our primary cash needs have
historically consisted of working capital, capital expenditures and debt service. Our working capital needs depend upon the timing of
cash receipts from sales, payments to vendors and others, changes in inventories, and operating lease payment obligations. Our cash and
working capital positions were $110.1 million and $96.4 million, respectively, as of June 30, 2021 compared to $123.0 million and $96.9
million, respectively, as of December 31, 2020. Cash used for purchases of property and equipment increased from $8.0 million during
the first six months of 2020 to $26.2 million during the first six months of 2021. This increase primarily resulted from continuing to
build out our new manufacturing facility in Georgia that began operations in March 2021, enhancing our manufacturing capabilities in
Utah, scaling our infrastructure to support the growth of our workforce, and opening several new Company showrooms.
39
In
response to the COVID-19 pandemic, we took a number of precautionary measures to manage our resources and mitigate its adverse impact.
Given the initial difficulty in predicting how long the pandemic would persist and its full impact, we managed our business and opportunities
to preserve liquidity. We ended most of the cash preservation programs and returned to full production to meet increased demand during
the second half of 2020. Subject to certain assumptions regarding the duration and severity of the COVID-19 pandemic, and our responses
thereto, based on our current projections we believe our cash on hand, ongoing cash generated from our DTC business, amounts available
under our line of credit, increasing demand of our products in the wholesale channel and continuing ramp up of store operations, will
be sufficient to cover our working capital requirements and anticipated capital expenditures for the next 12 months.
On
September 3, 2020, we paid $45.0 million to retire, in full, all indebtedness related to Purple LLC’s Related Party Loan. The payment
included $25.0 million for the original loan under the agreement, $10.0 million for a subsequent incremental loan, $6.6 million for paid-in-kind
interest, $2.5 million for a prepayment fee and $0.9 million for accrued interest.
Also on September 3, 2020,
Purple LLC entered into the 2020 Credit Agreement that provided for a $45.0 million term loan (the “Term Loan”) and a $55.0
million revolving line of credit. The agreement has a five-year term and borrowing rates for both the Term Loan and revolving line of
credit are based on Purple LLC’s leverage ratio and can range from LIBOR plus a 3.00% to 3.75% margin with a LIBOR minimum of 0.50%.
As of June 30, 2021, there was no balance outstanding on the revolving credit facility. Proceeds from the Term Loan were
used to retire all indebtedness associated with the Related Party Loan.
During the six months ended
June 30, 2021, 6.6 million sponsor warrants were exercised on a cash and cashless basis resulting in the issuance of 2.3 million shares
of Class A Stock. The proceeds received for the cash exercise was $0.1 million. At June 30, 2021, there were 1.9 million sponsor warrants
outstanding.
In
the event our cash flow from operations or other sources of financing are less than anticipated, we believe we will be able to fund operating
expenses based on our ability to scale back operations, reduce marketing spend and postpone or discontinue our growth strategies. In
such event, this could result in slower growth or no growth, and we may run the risk of losing key suppliers, we may not be able to timely
satisfy customer orders, and we may not be able to retain all of our employees. In addition, we may be forced to restructure our obligations
to current creditors or pursue work-out options.
If
cash flow from operations or available financing under the 2020 Credit Agreement are not sufficient to fund our operating expenses or
our growth strategies, we may need to raise additional capital. Our ability to obtain additional or alternative capital on acceptable
terms or at all is subject to a variety of uncertainties, including instability in the credit and financial markets resulting from the
COVID-19 pandemic, political or social unrest, other macroeconomic factors and approval from the lenders under the 2020 Credit Agreement.
Adequate financing may not be available or, if offered, may only be available on unfavorable terms. The restrictive covenants in the
2020 Credit Agreement may make it difficult to obtain additional capital on terms that are favorable to us, and we may not be able to
satisfy the conditions necessary to obtain additional funds pursuant to the revolving credit facility under the 2020 Credit Agreement.
There is no assurance we will obtain the capital we require. As a result, there can be no assurance that we will be able to fund our
future operations or growth strategies. In addition, future equity or debt financings may require us to also issue warrants or other
equity securities that are likely to be dilutive to our existing stockholders. Newly issued securities may include preferences or superior
voting rights or, as described above, may be combined with the issuance of warrants or other derivative securities, which each may have
additional dilutive effects. Furthermore, we may incur substantial costs in pursuing future capital and financing, including investment
banking fees, legal fees, accounting fees, printing and distribution expenses and other costs. We may also be required to recognize non-cash
expenses in connection with certain securities we may issue, such as convertible notes and warrants, which will adversely impact our
financial condition. If we cannot raise additional funds on favorable terms or at all, we may not be able to carry out all or parts of
our long-term growth strategy, maintain our growth and competitiveness or continue in business.
We are required to make certain
payments to InnoHold under the tax receivable agreement, which may have a material adverse effect on our liquidity and capital resources.
We are currently unable to determine the total future amount of these payments due to the unpredictable nature of several factors, including
the timing of future exchanges, the market price of shares of Class A Stock at the time of the exchanges, the extent to which such exchanges
are taxable and the amount and timing of future taxable income sufficient to utilize tax attributes that give rise to the payments under
the tax receivable agreement. As of June 30, 2021, the tax receivable agreement liability reflected in our condensed consolidated balance
sheet is $172.3 million of which $5.9 million is classified as other current liabilities in the condensed consolidated balance sheet.
40
Cash
Flows for the Six months Ended June 30, 2021 and 2020
The
following summarizes our cash flows for the six months ended June 30, 2021 and 2020 as reported in our condensed consolidated statements
of cash flows (in thousands):
Six Months Ended
June 30,
2021
2020
Net cash provided by operating activities
$ 11,469
$ 72,346
Net cash used in investing activities
(26,447 )
(10,445 )
Net cash provided by financing activities
2,104
23
Net (decrease) increase in cash
(12,874 )
61,924
Cash, beginning of the period
122,955
33,478
Cash, end of the period
$ 110,081
$ 95,402
Six
months ended June 30, 2021 Compared to the Six months ended June 30, 2020
Cash provided by operating
activities was $11.5 million for the six months ended June 30, 2021 compared to $72.3 million for the six months ended June 30, 2020.
The decrease in cash provided by operations primarily resulted from a $43.5 million decrease in operating cash flows related to net changes
in operating assets and liabilities for the six months ended June 30, 2021 compared to the corresponding six-month period in the prior
year. This decrease consisted of decreased cash from changes in period-over-period fluctuations in accounts receivable, inventories and
liabilities, offset in part by an increase in cash related to a change in the year-over-year fluctuation in prepaid inventory and other
assets. The decrease in cash provided by operations was further impacted by a $17.4 million decrease in cash provided by operating income
which was mainly driven by net revenues being unfavorably impacted by isolated production issues that occurred in the second quarter of
2021 (see Isolated Production Challenges above) coupled with higher marketing and sales expenses, increased legal and professional fees
and planned increases in our workforce.
Cash
used in investing activities was $26.4 million for the six months ended June 30, 2021 compared to $10.4 million for the six months ended
June 30, 2020. This increase primarily resulted from enhancing our manufacturing capabilities in Utah, scaling our infrastructure
to support the growth of our workforce, opening several new Company showrooms, and continuing to expand our manufacturing capacity in
our new manufacturing facility in Georgia that began operations in March 2021.
Cash provided by financing
activities during the six months ended June 30, 2021 was $2.1 million compared to a minimal amount of cash provided by financing activities
during the six months ended June 30, 2020. Financing activities in the first six months of 2021 included $4.1 million in proceeds from
an InnoHold indemnification payment and $0.6 million of proceeds from warrant and stock option exercises, offset in part by $1.1 million
in principal payments on the Term Loan, member tax distributions of $0.9 million and a $0.6 million payment for the tax receivable agreement.
Critical
Accounting Policies
We
discuss our critical accounting policies and estimates in Management’s Discussion and Analysis of Financial Condition and
Results of Operations in our 2020 Annual Report on Form 10-K/A filed May 10, 2021. There were no significant changes in our critical
accounting policies since the end of fiscal 2020.
41
Off-Balance-Sheet Arrangements
and Contractual Obligations
As of June 30, 2021, we were
not involved in any unconsolidated special purpose entity transactions and did not have any off-balance-sheet financing. Also, there was no balance
outstanding on our $55.0 million revolving credit facility as of June 30, 2021.
There have been no material
changes to our contractual obligations during the three months ended June 30, 2021 from those previously disclosed in our Form 10-Q for
the quarterly period ended March 31, 2021.
Seasonality
and Cyclicality
We
believe that sales of our products are typically subject to seasonality corresponding to different periods of the consumer spending cycle,
holidays and other seasonal factors. Our sales may also vary with the performance of the broader economy consistent with the market.
Available
Information
Our website address is www.purple.com.
We make available free of charge on the Investor Relations portion of our website, investors.purple.com, our annual report on Form 10-K/A,
quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a)
or 15(d) of the Securities Exchange Act of 1934 as soon as reasonably practicable after we electronically file such material with, or
furnish it to, the SEC.
We also use the Investor
Relations portion of our website, investors.purple.com, as a channel of distribution of additional Company information that may be deemed
material. Accordingly, investors should monitor this channel, in addition to following our press releases, SEC filings and public conference
calls and webcasts. The contents of our website shall not be deemed to be incorporated herein by reference.
ITEM
3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Not
Applicable.
42
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.