Our mission is to entertain the world through infinite ways to play.
−Removed: We are one of the world’s leading developers of mobile games creating fun, innovative experiences that entertain and engage our users.
+Added: We are one of the world’s leading operators of mobile games creating fun, innovative experiences that entertain and engage our users.
We have built best-in-class live game operations services and a proprietary technology platform to support our portfolio of games which enable us to drive strong user engagement and monetization.
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We have primarily grown our game portfolio through acquisitions.
−Removed: Once we acquire games, we seek to enhance the scale and profitability of those games by applying our live operations services and our technology platform, the Playtika Boost Platform.
−Removed: By leveraging this platform, our game studios can dedicate a greater portion of their time to creating innovative content, features, and experiences for players.
−Removed: We have a powerful combination of scale and operating cash flow.
+Added: In certain acquisitions, we seek to enhance the scale and profitability of those games by leveraging our live operations services.
+Added: By leveraging these operations, our game studios can dedicate a greater portion of their time to creating innovative content, features, and experiences for players.
+Added: In other acquisitions, studios operate largely independently of these centralized functions, at least initially.
+Added: We have a powerful combination of scale and free cash flow.
In the year ended December 31, 2024, we generated $2,549.3 million in revenues, net income of $162.2 million and $757.7 million in Credit Adjusted EBITDA, representing a net income margin of 6.4%, and a Credit Adjusted EBITDA margin of 29.7%.
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Portfolio of sustainable, top grossing games with a loyal user base
−Removed: Our strategy is to focus on a select number of games that we believe have the potential for high revenues and longevity that we can continue to grow through our live operations expertise.
+Added: Our strategy is to focus on a portfolio of games that we believe have the potential for high revenues and longevity that we can continue to grow through our live operations expertise.
Our goal is to create games that are highly engaging and foster social connection among our players.
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By delivering content, offers, and features to users at the right times during their gameplay, we drive paying user conversion, continued monetization, and long-term paying user retention.
−Removed: Our proprietary Playtika Boost Platform provides our game studios with the core technical functionality and live operations services infrastructure needed to run games at scale and rapidly incorporate the latest available functional enhancements.
+Added: We provide our game studios with various technical functionalities and live operations services that help to enable our games to run at scale and rapidly incorporate the latest available functional enhancements.
Our financial discipline drives our success and provides us greater flexibility to deploy capital
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We are led by our visionary co-founder, Robert Antokol, who has managed Playtika since inception, transforming the Company from a small games business, through numerous acquisitions and steady organic growth, to become one of the largest mobile games platforms in the world.
−Removed: Further, most of our senior management team has been working with us for the significant majority of the Company’s history.
−Removed: We believe the tenure of our executive management team has created a chemistry that reinforces stability in our culture and strategy.
+Added: Further, most of our senior management team has been working with us in various capacities for a significant part of the Company’s history.
+Added: Recently we restructured our management team to, among other things, remove the chief revenue officer position bringing the studios directly under the management of our chief executive officer, Mr.
+Added: While we have had significant changes and certain departures from our executive team in the past year, we believe that the overall makeup of our executive management team balances stability in our culture while embracing agility and a stronger than ever focus on strategic execution.
Successful track record of pursuing value accretive acquisitions
−Removed: Our acquisition strategy is focused on identifying and acquiring games with broad appeal that we believe can benefit from the Playtika Boost Platform, our operational experience, and our live operations services.
+Added: Our acquisition strategy is generally focused on identifying and acquiring games with broad appeal and scalable leadership potential in their genres.
We maintain a highly disciplined approach to acquisitions and have a proven history of making acquisitions at attractive prices and achieving meaningful synergies.
Data-driven performance marketing capabilities drive our high-ROI user acquisition
−Removed: We leverage our centralized marketing team to achieve efficiencies across our portfolio of games.
Our performance marketing capabilities focus on cost-effectively acquiring users.
+Added: Previously we leveraged a centralized marketing team to achieve efficiencies across our portfolio of games.
+Added: However, with the recent restructuring of our management team, we have adopted a custom-tailored approach to marketing with certain studios having largely independent marketing functions that are better able to deploy strategies that are most effective for the particular studio.
Our user acquisition strategy is centered on a payback period methodology and we optimize spend between the acquisition of new users and the reactivation of inactive players.
Our Daily Payer Conversion increased from 3.6% in the year ended December 31, 2023, to 3.8% in the year ended December 31, 2024, and our ARPDAU increased from $0.81 in the year ended December 31, 2023, to $0.86 in the year ended December 31, 2024.
−Removed: In addition, our average DPUs remained at 0.31 million in the both years ended December 31, 2022 and 2023.
−Removed: Our Live Operations Services and the Playtika Boost Platform
+Added: In addition, our average DPUs remains at 0.31 million in both the years ended December 31, 2023 and 2024.
+Added: Our Live Operations Services
Since our founding, we have developed most of the core technical functionality and services that form the backbone to support our games.
−Removed: We have built these core technical functions and services, and created a scalable, proprietary technology platform, the Playtika Boost Platform, that enhances our live operations services.
−Removed: Recently our platform has been powered by Machine Learning Platform and artificial intelligence (“AI”) engines for various use-cases in marketing, games operations and monetization.
−Removed: The Playtika Boost Platform includes:
+Added: We have built these core technical functions and services, and created a scalable, proprietary technology platform that enhances our live operations services.
+Added: Our platform is powered by Machine Learning Platform and artificial intelligence (“AI”) engines for various use-cases in marketing, games operations and monetization.
+Added: Our technology platform includes:
• Digital Studio suite, which is being developed to use digital and AI technologies to optimize marketing, game operations and monetization, including generative AI models for efficient art processes and for our customer support and VIP processes;
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Complete suite of back-office support software that helps manage day-to-day game operations and configurations in one place.
−Removed: Our live operations services and the Playtika Boost Platform are constantly evolving and expanding, as our culture of innovation and optimization allows us to share and implement improvements across our portfolio of games and game studios.
−Removed: The Playtika Boost Platform allows us to analyze data across the full user lifecycle—from user acquisition, through monetization and retention—helping our studios make smarter decisions related to player engagement and monetization.
+Added: Our live operations services are constantly evolving as our culture of innovation and optimization allows us to share and implement improvements across our portfolio of games and game studios.
+Added: Our proprietary technology allows us to analyze data across the full user lifecycle—from user acquisition, through monetization and retention—helping our studios make smarter decisions related to player engagement and monetization.
We are able to use our scale to gain significant insight into the operations of our games and refine and implement effective strategies with respect to feature innovation, content cadence, loyalty rewards, game economies, and player segmentation.
−Removed: The Playtika Boost Platform also greatly enhances our acquisition and integration capabilities, providing an effective method to rapidly enhance the infrastructure, growth, and success of acquired games and game studios.
Feature Development
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Our Acquisitions Strategy
−Removed: We maintain a highly disciplined approach to acquisitions, and have a proven history of acquiring games and game studios at attractive prices and driving incremental stockholder value from those games by leveraging our live operations services, including the Playtika Boost Platform.
−Removed: Over the past 12 years, we have successfully acquired a number of mobile games and studios, including InnPlay Studios (2023), Youda Games (2023), JustPlay (2022), Reworks (2021), Seriously (2019), Supertreat (2019), Wooga (2018), Jelly Button (2017), House of Fun (2014), World Series of Poker (2013) and Bingo Blitz (2012).
+Added: We maintain a highly disciplined approach to acquisitions and have a proven history of acquiring games and game studios at attractive prices and driving incremental stockholder value from those games.
+Added: Over the past 13 years, we have successfully acquired a number of mobile games and studios, including SuperPlay (2024), InnPlay Studios (2023), Youda Games (2023), JustPlay (2022), Reworks (2021), Seriously (2019), Supertreat (2019), Wooga (2018), Jelly Button (2017), House of Fun (2014), World Series of Poker (2013) and Bingo Blitz (2012).
Generally, our strategy involves identifying potential acquisition targets that fall into one of five categories:
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• Businesses and applications that enable us to further leverage our existing technology and capabilities to offer live-ops and monetization solutions to game developers;
−Removed: • Acquisitions to enhance our marketing or technology capabilities.
−Removed: After an acquisition, we deploy our live operations services and, if appropriate for the acquired game, app or studio, seek to integrate them into the Playtika Boost Platform, providing access to our technical infrastructure.
−Removed: Our ability to quickly integrate acquisitions and realize synergies enables us to compete effectively against other bidders.
−Removed: Additionally, our geographic diversity allows us to integrate acquisition targets, especially studios located in Europe near our other studios and our headquarters in Israel.
−Removed: We consider acquisitions as a pivotal strategy for increasing our mobile game offerings and enhancing the diversity and strength of our portfolio, thereby facilitating its growth and expansion
+Added: • Acquisitions of fast growing games in established genres that will enhance our growth profile.
+Added: In some acquisitions, we deploy our live operations services to enhance, where possible, the existing live operations capabilities and seek to integrate them into our technical infrastructure.
+Added: Our geographic diversity allows us to integrate acquisition targets, especially studios located in Europe near our other studios and our headquarters in Israel.
+Added: We consider acquisitions as a pivotal strategy for increasing our mobile game offerings and enhancing the diversity and strength of our portfolio.
+Added: As we continue to expand our portfolio through the acquisition of additional studios and the development of new games, we expect to incur increased operating expenses associated with games that are still in the early stages of their lifecycle.
+Added: These games typically generate revenue at lower operating margins, which may dilute our overall operating margins during the period of development and ramp-up.
Marketing and Player Lifecycle Management
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Our Portfolio of Games
−Removed: Our portfolio includes 24 games, 14 of which we actively manage and promote, and our top nine games collectively represented 95.7% of our revenues for the year ended December 31, 2023.
+Added: Our portfolio includes 27 games, 14 of which we actively manage and promote, and our top ten games collectively represented 94.1% of our revenues for the year ended December 31, 2024.
Many of our games are classic in nature with mass appeal due to their highly engaging game mechanics.
Our portfolio includes both casual and social casino-themed games.
−Removed: For the year ended December 31, 2023, our casual games generated 56.7% of our revenues, with our social casino-themed games
−Removed: accounting for the remaining 43.3%.
+Added: For the year ended December 31, 2024, our casual games generated 58.9% of our revenues, with our social casino-themed games accounting for the remaining 41.1%.
Our two largest games, Slotomania and Bingo Blitz , generated approximately 45% of our revenues for the year ended December 31, 2024.
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• June’s Journey is a hidden object game that is set in the 1920’s, where players step into the role of amateur detective June Parker to investigate mysterious quests.
−Removed: • House of Fun features an inventory of over 400 uniquely-themed slot games with a standard leveling system where players earn virtual in-game items including virtual rewards, bonuses and coins progressing through various missions that are updated regularly.
−Removed: • World Series of Poker is the official social app of the World Series of Poker and allows players to compete with friend and other players to win their own virtual World Series of Poker Bracelet.
−Removed: • Caesars Slots features an inventory of over 200 slot games developed to have a look and feel similar to those played in casinos, including high roller lounges only accessible to those with a certain amount of virtual coins and a special “Golden Room” that provides players with exclusive features.
+Added: • House of Fun features an inventory of over 300 games, including a catalogue of uniquely themed games, with a standard leveling system where players earn virtual in-game items including virtual rewards, bonuses and coins progressing through various missions that are updated regularly.
+Added: • World Series of Poker is the official social app of the World Series of Poker and allows players to compete with friends and other players to win their own virtual World Series of Poker Bracelet.
+Added: • Caesars Slots features an inventory of over 200 slot games developed to have a look and feel similar to those played in casinos, including high roller lounges only accessible to those with a certain amount of virtual coins.
• Best Fiends is a classic match-3 game with RPG-like character development featuring an expansive story set in the mystical world of Minutia.
−Removed: • Redecor is a mobile application that combines elements of home design and mobile gaming.
+Added: • Animals and Coins is a luck-battle game where players build and defend their treasure islands while collecting coins and raiding friends’ and other players’ bases to become ruler of the animal kingdom.
+Added: • Governor of Poker 3 is a multiplayer Texas hold’em game where players compete in various poker formats within a Wild West-themed setting.
+Added: *SuperPlay Ltd.’s games are not included in this list as the studio was acquired in November 2024.
+Added: However, based on pro forma performance, Dice Dreams , SuperPlay Ltd.’s coin looter game, would have been in our top 10 by revenues for the year ended December 31, 2024.
Research and Development
Our research and design team has extensive expertise in creating new content and gameplay features as well as proprietary tools and systems to enable the efficient design, development and implementation of new content and features.
−Removed: We invest heavily in research and development, and approximately 76% of our employees are employed in research and development, which enables us to consistently introduce updates and enhancements to our games, which we strive to do on an effective basis.
+Added: We invest heavily in research and development, and, as of December 31, 2024, approximately 75% of our employees are employed in research and development, which enables us to consistently introduce updates and enhancements to our games, which we strive to do on an effective basis.
We have a diverse pool of talent located in game development hubs, including in Israel and Germany.
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Our primary competitors include Tencent Holdings, Activision Blizzard (Microsoft), Electronic Arts, Take-Two Interactive/Zynga, Light & Wonder/SciPlay, AppLovin and Aristocrat/Pixel United.
−Removed: On the broadest scale, we compete for the leisure time, attention and discretionary spending of our players versus other forms of offline and online entertainment, including social media, reading and other video games on the basis of a number of factors, including quality of player experience, breadth and depth of gameplay, ability to create or license compelling content, brand awareness and reputation and access to distribution channels.
+Added: On the broadest scale, we compete for the leisure time, attention and discretionary spending of our players versus
+Added: other forms of offline and online entertainment, including social media, reading and other video games on the basis of a number of factors, including quality of player experience, breadth and depth of gameplay, ability to create or license compelling content, brand awareness and reputation and access to distribution channels.
We believe these factors, among other things, enable us to compete effectively in the market.
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In addition to the intellectual property that we own, we license certain intellectual property from third parties.
−Removed: In particular, we license intellectual property related to our Caesars Slots and World Series of Poker games and have been granted an exclusive, worldwide and royalty-bearing license to certain intellectual property associated with World Series of Poker through September 23, 2031, and an exclusive, worldwide and royalty-bearing sublicense to certain trademarks and domain names associated with Caesars Slots through December 31, 2026.
+Added: For example, we license intellectual property related to our Caesars Slots and World Series of Poker games and have been granted an exclusive, worldwide and royalty-bearing license to certain intellectual property associated with World Series of Poker through September 23, 2031, and an exclusive, worldwide and royalty-bearing sublicense to certain trademarks and domain names associated with Caesars Slots through December 31, 2026.
These licenses permit the development, design, manufacture, offering for sale, advertising, promotion, distribution, sale and use of Caesars Slots and World Series of Poker intellectual property in social and free-to-play games.
+Added: More recently, in December 2024, we announced a license deal with IGT to license slot content for our slot-themed games.
+Added: In addition, our newly acquired studio, SuperPlay, has entered into a licensed collaboration with Disney to create a new solitaire-themed game currently under development.
We believe the value associated with our brands and the brands licensed under which we market and license our games contributes to the appeal and success of our games, and our future ability to develop, acquire or license new brand names of similar quality is important to our continued success.
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Government Regulation
−Removed: We are subject to various state, federal and international laws and regulations that apply to companies operating online, including over the internet and mobile platforms, such as those relating to privacy, data security, consumer protection, protection of minors, online safety, advertising and marketing, intellectual property, competition, and taxation, among others, all of which are continuously evolving and developing.
+Added: We are subject to various state, federal and international laws and regulations that apply to companies operating online, including over the internet and mobile platforms, such as those relating to privacy, data security, consumer protection, protection of minors, online safety, advertising and marketing, intellectual property, competition, and taxation, among others,
+Added: all of which are continuously evolving and developing.
As we offer our games in many countries worldwide, foreign jurisdictions may claim we are required to comply with local laws, including in jurisdictions where we have no local presence, offices, or other equipment.
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Anti-gaming groups in several states and countries have specifically targeted social casino games, which could lead these jurisdictions to adopt legislation or impose a regulatory framework to govern social gaming or social casino gaming specifically.
−Removed: For example, while a bill introduced in Australia in 2020 to ban online social casino games (through an amendment of the Interactive Gambling Act of 2001) remains under consideration, in May 2023 the Australian Government published Guidelines for the Classification of Computer Games, set to go into effect late 2024, which would limit games containing ‘simulated gambling’ features to adults 18 and over.
+Added: For example, consumer protection laws such as Australia’s Guidelines for the Classification of Computer Games 2023, limit games containing ‘simulated gambling’ features to adults 18 and over.
These types of opposition efforts could lead to a prohibition on social gaming or social casino gaming altogether, restrict our ability to advertise our games or substantially increase our costs to comply with regulations, all of which could have an adverse effect on our results of operations, cash flows and financial condition.
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states sued Apple, Google and Meta Platform (Facebook), alleging that the platforms violated state gambling laws by allowing the plaintiffs to download and play social casino games, including certain of our social casino games.
+Added: These lawsuits are still ongoing.
We cannot predict the outcome of these lawsuits and these lawsuits, or similar suits in the future, could cause Google, Apple, Facebook, or other third-party platform providers to deny our social casino games access to their platforms or the platforms could seek to pass on liability, including defense costs, for these suits to us under the indemnity provisions in our agreements with such platforms, which could have a material adverse effect on our business.
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Similarly, in January 2024, Indonesia’s Ministry of Communication and Information Technology reported that it had conducted a broad sweep of online gambling content on the Google and Apple platforms including non-gambling games that contained gambling-related elements.
−Removed: Shortly thereafter, Slotomania was blocked from the Google Play Store in Indonesia.
−Removed: Although we have not experienced a material impact on our business, financial condition or results of operations due to limited revenues we currently have in the affected jurisdictions, if our platform providers took these actions in jurisdictions that are more significant to our operations, it would be harmful to our business.
−Removed: Additionally, the United States Court of Appeals for the Ninth Circuit has previously held that a social casino game produced by one of our competitors should be considered illegal gambling under Washington state law.
−Removed: Similar lawsuits have been filed against other defendants, including us.
−Removed: In April 2018, a putative class action lawsuit was filed against us in federal district court, alleging that certain of our social casino games, among other things, violate Washington State gambling laws and consumer protection laws.
+Added: Shortly thereafter, Slotomania was blocked from the Google Play Store in Indonesia, although it has since been reinstated.
+Added: We were also notified in December 2024 by a third party platform that it would be challenging the offering of social casino games on its platform in the State of Washington.
+Added: While we currently only offer certain poker-themed titles through this platform, our business and operating results could be materially impaired if other platforms take similar actions in the State of Washington or in other jurisdictions.
+Added: Although we have not experienced a material impact on our business, financial condition or results of operations due to limited revenues we currently have on the affected platform and in the affected jurisdictions, if our platform providers, particularly the iOS App Store, Facebook, of Google Play Store, take these actions in jurisdictions that are significant to our operations, it would be harmful to our business.
+Added: Additionally, the U.S.
+Added: Court of Appeals for the Ninth Circuit decided that a social casino game produced by one of our competitors should be considered illegal gambling under Washington state law.
+Added: Similar lawsuits were filed against other defendants, including us.
+Added: In April 2018, a putative class action lawsuit was filed against us in federal district court, alleging substantially the same causes of action against our social casino games.
In August 2020, we entered into a settlement agreement to settle this matter, which was approved by the court in February 2021.
−Removed: Since that date, suits have been filed against us in courts in Alabama and Tennessee, alleging that certain of our social casino games violate those states’ gambling laws, and several arbitrations have been initiated making similar allegations under the laws of Georgia, Kentucky, Massachusetts, New Jersey, and Ohio.
−Removed: These actions invoke state gambling loss recovery statutes to seek recovery of the purchases made by all players of the games in the respective state during the applicable limitations period.
−Removed: All of the arbitrations resolved to date have either been dismissed or resolved, on an individual basis, at minimal value.
−Removed: The two court lawsuits remain pending.
−Removed: See “Legal Proceedings” for more information.
−Removed: On May 17, 2022, Guy David Ben Yosef filed a motion for approval of a class action lawsuit in district court in Tel Aviv-Jaffa Israel against Playtika Group Israel Ltd.
−Removed: (“PGI”), on behalf of all of PGI’s customers who made game token purchases in Israel as part of games marketed by PGI during the seven years preceding the filing of the motion and for all subsequent customers of such games who purchase tokens until the resolution of the claim.
−Removed: The motion alleges that certain of the Company’s slot, poker and solitaire-themed games, including Slotomania, Caesars Slots, Solitaire Grand Harvest, House of Fun and Poker Heat , constitute illegal gambling and are prohibited under Israeli law and are misleading under Israeli consumer protection laws and alleges unjust enrichment.
−Removed: The motion asserts damages of NIS 50 million.
−Removed: We are currently working with the other side on an agreement to settle this matter.
−Removed: Additional legal proceedings, including demands for arbitration, targeting our games and claiming violations of state, federal or foreign laws, including gambling laws, have
−Removed: occurred and could occur, based on the unique and particular laws of each jurisdiction, particularly as litigation and regulations continue to evolve.
+Added: High Five Games, a social casino game
+Added: company that was also sued in federal district court for substantially the same causes of action, opted to continue litigation rather than settle following the Ninth Circuit’s ruling.
+Added: After several years of legal proceedings, in September 2024, a court ruled that two of High Five Games’ slot-themed games constituted illegal gambling under Washington law.
+Added: As a result, the company was ordered to pay $24.9 million.
+Added: More recently, in August 2024, a class action lawsuit was filed in the state of Washington against Dream Games, the developer of the mobile game "Royal Match" alleging that their game violates Washington State gambling laws and consumer protection laws.
+Added: The case is currently proceeding in court.
+Added: See “ Risk Factors— Legal or regulatory restrictions could adversely impact our business and limit the growth of our operation s ” for more information.
+Added: In January 2025, the WSGC issued a public memo referencing both the Ninth Circuit ruling and the High Five Games case.
+Added: The memo warned that games of chance involving virtual currency are likely to be classified as illegal gambling under Washington law.
+Added: It also encouraged companies offering virtual casino-style games to Washington residents to review their games and ensure compliance with state gambling regulation.
+Added: Additional legal proceedings, including demands for arbitration, targeting our games and claiming violations of state, federal or foreign laws, including gambling laws, have occurred and could occur, based on the unique and particular laws of each jurisdiction, particularly as litigation and regulations continue to evolve.
See “ Legal Proceedings ” and “ Risk Factors—Legal proceedings may materially adversely affect our business and our results of operations, cash flows and financial condition ” for more information.
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This may result in legislation affecting how we advertise, operate, and earn revenues in games with these features.
−Removed: There has been an increasing focus on a mechanic widely used in the games industry know as ‘loot boxes’ (and sometime also ‘loot crates’ or ‘mystery prizes’).
−Removed: A loot box is a mechanic that provides a player with random in-game virtual items in exchange for real-world money or in-game virtual currency.
+Added: There has been an increasing focus on a mechanic widely used in the games industry know as ‘paid loot boxes’ (and sometime also ‘loot crates’ or ‘mystery prizes’).
+Added: A paid loot box is a mechanic that provides a player with random in-game virtual items in exchange for real-world money or in-game virtual currency which itself has been purchased by real-world money.
In most countries, it is now clear that loot boxes do not constitute gambling, because the items provided to a player have no real-world value.
There are however a few exceptions – one recent example being in Austria, where a court ruled that loot boxes in FIFA Ultimate Team packs, constitute illegal gambling due to the existence of a secondary market for these virtual items.
−Removed: In any event, the use of loot boxes can result in an increasing burden of regulatory compliance and operation restrictions as a result of consumer and advertising laws and regulations, the requirements of platform owners (such as Apple and Google), and the introduction of industry standards and practices, such as the guiding principles published by the UK government in 2023 (the UK Principles).
+Added: In any event, the use of paid loot boxes can result in an increasing burden of regulatory compliance and operation restrictions as a result of consumer and advertising laws and regulations, the requirements of platform owners (such as Apple and Google), and the introduction of industry standards and practices, such as the Game Industry Promotion Act in South Korea and the California Bill A.B.
+Added: 2426, or the guiding principles published by the UK government in 2023 (the UK Principles).
Although the UK Principles are currently only expressed as a set of industry guidelines, if the industry does not implement them, it is possible that legislation will be adopted to enforce these or similar guidelines.
−Removed: It is also possible that the EU and other parts of the world adopt similar guidelines or legislation, and developments of this kind could further restrict our business or negatively affect our revenues.
+Added: It is also possible that the EU, as part of its fitness check of EU consumer laws, and other parts of the world adopt similar guidelines or legislation, and developments of this kind could further restrict our business or negatively affect our revenues.
+Added: For additional information, please see the sections titled “ Risk Factors—Risks Related to Our Business—Changes to digital platforms’ rules, including those relating to “loot boxes,” or the potential adoption of regulations or legislation impacting loot boxes, could require us to make changes to some of our games’ economies or design, which could negatively impact the monetization of these games reducing our revenue s,” “ Risk Factors—Risks Related to Our Business—Legal or regulatory restrictions could adversely impact our business and limit the growth of our operations ,” and “ Risk Factors—Risks Related to Our Business—Legal and regulatory restrictions on the use of incentivized marketing may negatively impact our business or results of operations .”
Data Privacy and Security
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We collect, process, store, use, and share data, some of which contains personal information, in connection with operating our business.
−Removed: Consequently, our business is subject not only to the Israeli Protection of Privacy Law, 5741-1981 (the “PPL”), and the Privacy Protection Regulations (Data Security), 5777-2017, but also to a number of U.S.
+Added: Consequently, our business is subject not
+Added: only to the Israeli Protection of Privacy Law, 5741-1981 (the “PPL”), and the Privacy Protection Regulations (Data Security), 5777-2017, but also to a number of U.S.
and international laws and regulations governing data privacy and security, including with respect to the collection, processing, storage, use, transmission, sharing, and protection of personal information and other consumer data.
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For example, the European Union has adopted strict data privacy and security regulations.
−Removed: The European Union’s GDPR, which became effective in May 2018, imposes strict requirements on controllers and processors of personal data, including, for example, higher standards for obtaining consent from individuals to process their personal data, more robust disclosures to individuals and a strengthened individual data rights regime, and shortened timelines for data breach notifications.
+Added: The European Union’s General Data Protection Regulation (“GDPR”) imposes strict requirements on controllers and processors of personal data, including, for example, higher standards for obtaining consent from individuals to process their personal data, more robust disclosures to individuals and a strengthened individual data rights regime, and shortened timelines for data breach notifications.
The GDPR created compliance obligations applicable to our business and some of our players, which could require us to self-determine how to interpret and implement these obligations, change our business practices and expose us to lawsuits (including class action or similar representative lawsuits) by consumers or consumer organizations for alleged breach of data protection laws.
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The United Kingdom operates a separate but similar regime to the European Union that allows for fines of up to the greater of £17.5 million or 4% of the total worldwide annual turnover of the preceding financial year.
−Removed: Further, we had to comply with the GDPR and also the United Kingdom GDPR (UK GDPR), which, together with the amended United Kingdom Data Protection Act 2018, retains the GDPR in United Kingdom national law.
−Removed: These laws and regulations have led to additional costs and increased our overall risk exposure.
−Removed: In addition, the scope of data privacy regulations worldwide continues to evolve.
−Removed: Further, new, increasingly restrictive regulations are coming into force all around the world, such as in China, Belarus, Thailand and Brazil, but also within the
−Removed: United States.
−Removed: For example, in 2018, California enacted the California Consumer Privacy Act, or the CCPA, which became effective on January 1, 2020.
−Removed: In short, the CCPA:
−Removed: • provides California consumers, and employees as of January 1, 2023, with new rights to access and request deletion of their personal information, opt out of certain personal information sharing, and receive detailed information about how their personal information is collected, used, and shared;
−Removed: • will affect marketing activities due to the CCPA’s broad definitions of personal information and sale, and
−Removed: • provides for private actions and permits class actions in the event of a data breach which could result in businesses being subject to substantial statutory fines in cases involving thousands of impacted consumers where the business is found to have failed to implement and maintain reasonable and appropriate security procedures.
−Removed: The effects of the CCPA are significant and have required, and could continue to require, us to modify our data, security, and marketing practices and policies, and to incur substantial costs and expenses in an ongoing effort to comply with the CCPA and other applicable data protection laws.
−Removed: Further, in November 2020, California voters passed the California Privacy Rights Act, or CPRA.
−Removed: The CPRA significantly expands the CCPA, including by introducing additional obligations such as data minimization and storage limitations, granting additional rights to consumers, such as correction of personal information and additional opt-out rights, and creates a new entity, the California Privacy Protection Agency, to implement and enforce the law.
−Removed: The CCPA and CPRA could subject us to additional compliance costs as well as potential fines, individual claims and commercial liabilities.
−Removed: The CCPA was only the beginning of a trend toward more stringent state privacy legislation in the United States.
−Removed: States such as Colorado, Utah and Virginia have already enacted similar legislation to the CCPA, and other states including Delaware, Indiana, Iowa, Montana, New Jersey, Oregon, Tennessee and Texas have passed similar laws that are set to go into effect in the upcoming months and years.
−Removed: Israel has also implemented data protection laws and regulations, including the PPL.
−Removed: The PPL imposes certain obligations on the owners of databases containing personal data, including, e.g., a requirement to register databases with certain characteristics, an obligation to notify data subjects of the purposes for which their personal data is collected and processed and of the disclosure of such data to third parties, a requirement to respond to certain requests from data subjects to access, rectify and/or delete personal data relating to them, and an obligation to maintain the security of personal data.
−Removed: In addition, the Protection of Privacy Regulations (Data Security), 5777-2017, that entered into force in May 2018, impose comprehensive data security requirements on the processing of personal data.
−Removed: The Protection of Privacy Regulations (Transfer of Data to Overseas Databases), 5761-2001, further impose certain conditions on cross-border transfers of personal data from databases in Israel.
−Removed: Certain violations of the PPL are considered a criminal and/or a civil offense and could expose the violating entity to criminal, administrative, and financial sanctions, as well as to civil actions.
−Removed: Additionally, the Israel Privacy Protection Authority, or the Privacy Protection Authority, may issue a public statement that an entity violated the PPL, and such a determination could potentially be used against such entity in civil litigation.
−Removed: The Israeli Ministry of Justice has introduced amendments to the PPL designed, among other things, to enhance the Privacy Protection Authority’s investigative and enforcement powers (including powers to impose fines) and to broaden data subject rights.
−Removed: In addition, there currently are a number of other proposals related to data privacy and security pending before several legislative and regulatory bodies.
+Added: Further, we are required to comply with the GDPR and also the United Kingdom GDPR (UK GDPR), which, together with the amended United Kingdom Data Protection Act 2018, retains the GDPR in United Kingdom national law.
+Added: There are currently a number of other proposals related to data privacy and security pending before several legislative and regulatory bodies in Europe.
For example, the European Union is contemplating the adoption of the Regulation on Privacy and Electronic Communications, or the e-Privacy Regulation, which is currently making its way through the European Union legislative process.
−Removed: The current draft of the e-Privacy Regulation imposes strict opt-in e-marketing rules which potentially require new consents (with limited exceptions for business-to-business communications) and significantly increases fining powers to the same levels as the GDPR.
−Removed: Regulation of cookies and web beacons may lead to broader restrictions on our online activities, including efforts to understand followers’ internet usage and promote ourselves to them.
−Removed: We are subject to a variety of laws in the United States and other non-U.S.
−Removed: jurisdictions regarding data privacy, cybersecurity, and consumer protection, which are continuously evolving and developing, including, among others, the laws described above, online safety regulations such as the EU Digital Services Act, the UK Online Safety Act, and the Australia Online Safety Act, competition laws such as the EU Digital Markets Act, consumer protection laws such as the EU’s New Deal for
−Removed: Consumers, whistleblowing laws, such as the EU Whistleblower Directive, and artificial intelligence regulations such as the EU Artificial Intelligence Act and the U.S.
+Added: European Union countries may also have their own data protection laws in addition to the GDPR.
+Added: Moreover, the scope of data privacy regulations worldwide continues to evolve.
+Added: New, increasingly restrictive regulations are coming into force all around the world, such as in Australia (awaiting Royal ascent), China, Malaysia, Saudi Arabia and Brazil.
+Added: Within the United States, California was the first state to enact comprehensive data privacy legislation via the California Consumer Privacy Act, or the CCPA and the California Privacy Rights Act, or the CPRA.
+Added: The effects of the CCPA and CPRA were significant and required, and could continue to require, us to modify our data, security, and marketing practices and policies, and to incur substantial costs and expenses in an ongoing effort to comply with these and other applicable data protection laws.
+Added: The CCPA was only the beginning of a trend toward stringent state privacy legislation in the United States.
+Added: States such as Colorado, Delaware, Iowa, Florida, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah and Virginia have already enacted similar legislation to the CCPA, and other states including Indiana, Kentucky, Maryland, Minnesota, Rhode Island and Tennessee have passed similar laws that are set to go into effect in the upcoming months and years.
+Added: These laws could subject us to additional compliance costs as well as potential fines, individual claims and commercial liabilities.
+Added: Globally there is significant focus on protecting children online and regulators worldwide such as the Information Commissioner’s Office in the U.K.
+Added: and the Federal Trade Commission (FTC) in the U.S.
+Added: have reinforced this priority.
+Added: Jurisdictions around the world have implemented comprehensive frameworks to protect young users in digital spaces with particular emphasis on the need for age assurance, content moderation standards, a greater awareness of dark patterns targeting children, and enhanced transparency requirements.
+Added: The FTC proposed updates to the existing Children's Online Privacy Protection Act (COPPA), and states have enacted their own laws and codes, focusing on consent requirements and limiting behavioral tracking and targeted advertising to minors.
+Added: Federal bills like COPPA 2.0 and the Kids Online Safety Act (KOSA) have been proposed and aim to increase protections for minors' online data.
+Added: In addition to evolving laws and codes, industry standards are evolving and advancing.
+Added: This evolving area may add additional complexity, variation in requirements, restrictions and potential legal risk, require additional investment in resources for compliance programs, and impact business strategies and the availability of previously useful data.
+Added: We are also subject to a variety of other laws in the United States and other non-U.S.
+Added: jurisdictions regarding data privacy, cybersecurity, and consumer protection, which are continuously evolving and developing, including, among others, the laws described above, online safety regulations such as the EU Digital Services Act, the UK Online Safety Act, and the Australia
+Added: Online Safety Act, competition laws such as the EU Digital Markets Act, consumer protection laws such as the EU’s New Deal for Consumers, whistleblowing laws, such as the EU Whistleblower Directive, and artificial intelligence regulations such as the EU Artificial Intelligence Act and the U.S.
Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence.
5 unchanged sentences
Any costs incurred as a result of this potential liability could harm our business and results of operations.
+Added: For additional information, please see the section titled “ Risk Factors—Risks Related to Our Information Technology and Data Security—Data privacy and security laws and regulations in the jurisdictions in which we do business could increase the cost of our operations and subject us to possible sanctions, civil lawsuits (including class action or similar representative lawsuits) and other penalties;
+Added: such laws and regulations are continually evolving.
+Added: Our or our platform and service providers’ actual or perceived failure to comply with these laws and regulations could harm our business.”
Human Capital
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We are able to attract and retain top talent by creating a culture that challenges and engages our employees, offering them opportunities to learn, grow and achieve their multiple career goals and we encourage internal mobility aligned to our talents’ interests.
−Removed: Our managers and employees are asked to go through bi-yearly performance and development discussions, allowing us to identify and provide a range of tailor made solutions to our Top-Talent population.
+Added: Our managers and employees are asked to go through performance and development discussions twice a year, allowing us to identify and provide a range of tailor-made solutions to our Top-Talent population.
We offer an array of career development services to our employees including instructor-led training, different online knowledge resources through our Playtika Academy program or external resources, and a full leadership development journey including mentoring opportunities.
14 unchanged sentences
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.