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Item 1. Business

2024-03-29 compared with 2023-03-30 · 108 added, 148 removed, 173 unchanged (60% of the section changed)

Planet’s mission is to use space to help life on Earth, by imaging the world every day and making global change visible, accessible, and actionable.

Planet’s Class A common stock and warrants are listed on the New York Stock Exchange (“NYSE”) under the symbols “PL” and “PL WS,” respectively.

We image the Earth every day at medium- and high-resolution.

We collect this powerful data set from the hundreds of satellites we have in orbit, making our fleet the largest fleet of Earth observation satellites in history, which we design, build, and operate.

We have over 2,400 images on average for every point on Earth’s landmass, creating a non-replicable historical archive for analytics, machine learning, and insights.

We have collected over 2,700 images on average for every point on Earth’s landmass, creating a non-replicable historical archive for analytics, machine learning, and insights.

Our satellite data and analytics reveal actionable insights regarding a large array of important phenomena, such as deforestation, agriculture, climate change, biodiversity, and supply chains worldwide.

Our daily stream of proprietary data and machine learning analytics, delivered over our cloud-native platform, helps companies, governments and civil society use satellite imagery to discover insights as change happens.

We currently serve over 880 customers across large commercial and government verticals, including agriculture, mapping, forestry, finance and insurance, as well as federal, state, and local government bodies.

Our products serve a variety of diverse customer needs.

For example, our products help farmers make decisions that result in significant increases in their harvests, while using fewer resources, by timely alerting them to changes happening within their fields.

Governments use our data to provide transparency and to promote peace and security addressing issues from national security to food security.

Mapping companies use our data to keep online maps up to date.

Also, journalists and human rights organizations use our data to uncover and report the truth about events in hard-to-reach places.

Our customers can embed our Earth data and change detection products into their workflows to better inform their real time decision-making processes.

We currently serve customers across large commercial and government verticals, including agriculture, mapping, energy, forestry, finance and insurance, as well as federal, civil, state, and local governments.

Our customers in government and commercial markets, leverage our product capabilities to monitor and manage global change over broad areas to take action.

Our customers can embed our Earth data and change detection capabilities into their workflows to better inform their decision-making processes.

Our historical archive of global, daily imagery data enables back-testing of predictive analytics, which is particularly relevant for time-series forecasting, an important area in machine learning.

Planet is a scaled business with $191.3 million in revenue for the fiscal year ended January 31, 2023, and the largest fleet of Earth-observation satellites in history.

We generate revenue primarily by selling licenses to our data and analytics to customers over an entirely cloud-based platform via fixed price subscription and usage-based contracts.

We generate revenue primarily by selling licenses to our data and analytics to customers over a cloud-based platform via fixed price subscription and usage-based contracts.

Most of our revenue is recurring in nature.

We use a “one-to-many” data subscription model, as each image we capture can be sold an unlimited number of times.

We believe this is different from legacy Earth observation providers who typically sell individual images exclusively to a single customer.

We use a “one-to-many” data subscription model, as each image we capture can be sold and leveraged for analytics an unlimited number of times.

We believe this is different from legacy Earth observation providers that sell individual images exclusively to a single customer.

Public Benefit:

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We are dedicated to the continuous pursuit of creating an unbiased, scientifically accurate, and trusted source of data about the changing planet.

Corporate Developments

We were incorporated under the laws of the state of Delaware on December 15, 2020, under the name dMY Technology Group, Inc.

IV, a blank check company (“dMY IV”).

On December 7, 2021, we consummated a business combination transaction (the “Business Combination”) with Planet Labs Inc.

(“Former Planet”), as a result of which Former Planet merged with and into dMY IV, and we changed our name to Planet Labs PBC and became a Delaware public benefit corporation.

Industry Overview

For decades, legacy commercial satellite data providers and governments captured Earth imagery via large high-cost satellites that took years to design and manufacture and resulted in complex data sets that only governments and large enterprises could afford or interpret.

We believe two global economic shifts are fueling a need for a greater volume of and more rapidly delivered Earth observation data:

In the last decade or so, a global increase in space investment has resulted in lower average launch costs, technological innovations in electronics, new market entrants, and product-driven entrepreneurial companies leveraging the commoditization of cloud computing to grow data platform businesses.

In addition to the increasing call for global peace and security, we believe two global economic shifts are fueling a need for a greater volume of and more rapidly delivered Earth observation data:

the digital transformation and sustainability transformation of the global economy.

We believe we can capitalize on these economic shifts by providing valuable Earth data that businesses and governments can utilize to better measure and monitor change in physical assets, and facilitate and accelerate these transformations.

Historical Satellite Data Services:

The Earth Observation industry was historically created by governments focused on using Earth imagery for intelligence and scientific purposes.

As a result, the commercial sector had limited access and Earth Observation providers prioritized serving national defense and intelligence customers before attempting to sell excess capacity to the commercial market.

High launch costs, long development cycles, and the one-off nature of the products further limited the attractiveness for commercial growth.

This began to change in the last ten years as a global increase in space investment has resulted in lower average launch costs, technological innovations in electronics, new market entrants, and product-driven entrepreneurial companies leveraging the commoditization of cloud computing to grow data platform businesses.

Peace & Security:

Organizations such as governments, Non-Governmental Organizations (“NGOs”), media and think tanks are tackling growing global challenges on a daily basis.

We believe the issues facing the world are becoming increasingly more complex, and that our satellite imagery and tools can help enable unbiased, factual, and real-time reporting and decision making by governments, NGOs, media and think tanks.

Further, we believe the near real-time pictures from space that we provide are critical to global transparency and encourage increased peace and security.

Sustainability Transformation:

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In addition, as more organizations digitize their workflows, it is increasingly important to deliver solutions that are cloud-native to take advantage of the cost savings and scale derived from cloud technologies.

Peace & Security:

Organizations such as governments, Non-Governmental Organizations (“NGOs”), media and think tanks are tackling growing global challenges on a daily basis.

Further, we believe the near real-time pictures from space that we provide are critical to global transparency and encourage increased peace and security.

Overall, we believe these transformational shifts are driving organizations to better manage these risks and drive new growth strategies by having near real-time understanding of the impact of global changes across the Earth.

first step for organizations undergoing the digital and sustainability transformations, as well as those seeking to establish and maintain peace and security, is to understand context and consistently measure and monitor relevant data.

The first step for organizations undergoing the digital and sustainability transformations, as well as those seeking to establish and maintain peace and security, is to understand context and consistently measure and monitor relevant data.

With shared context and metrics, we believe that businesses and governments can improve operational efficiency, resource allocation, risk mitigation, and strategic decision making with data-enabled applications.

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Our founding team built Planet on the concept of agile aerospace methodology.

This has enabled us to leverage parallel innovations in AI, computing, and cloud-based storage to house and analyze a distinctive data set of daily Earth changes, and to build market-leading tools to help customers extract value.

This has also enabled major improvements to the cost-performance of satellite manufacturing, ground stations, and mission operations.

We believe we are well-positioned to help power the digital and sustainability transformations with our extensive whole-Earth data set and robust analytic capabilities which are optimized to measure human activity and its interaction with the environment and delivered through our cloud-native platform.

We believe we are well-positioned to help power the digital and sustainability transformations with our extensive Earth data set and robust analytic capabilities which are optimized to measure ongoing activity and its environment all delivered through our cloud-native platform.

By providing this analytic ready data to our partner ecosystem as well as our end customers, we believe we can expand the use cases we can address across industries at scale.

We believe globally consistent and reliable satellite imagery data is a critical component that can fuel the impact of these economic transitions in every major vertical sector.

We believe enabling major industries to make data-driven decisions using remote sensing data is central to the transition of the existing geospatial sector and creates a large market opportunity to advance the digital transformation and sustainability trends in society, business, and in the public sector.

We believe enabling major industries to make data-driven decisions by simplifying access to remote sensing data is central to the transition of the existing geospatial sector and creates a large market opportunity to advance the digital transformation and sustainability trends in society, business, and in the public sector.

We see market opportunities in industries including:

Our data can enable precision agriculture, harvest planning, directed scouting, crop monitoring, sustainable agricultural monitoring, irrigation and pasture management, and soil and moisture management.

Our data can also help monitor sustainable agriculture practices.

Civil Government:

We perceive forest health monitoring, agriculture monitoring and food security, protection of biodiversity, ecosystems and parks, water conservation and efficiency, permitting and code enforcement, disaster management, geo-mapping, and smart city planning, among others, as significant potential drivers of this opportunity.

Our data can enable forest health monitoring, agriculture monitoring and food security, protection of biodiversity, ecosystems and parks, water conservation and efficiency, permitting and code enforcement, disaster management, geo-mapping, and smart city planning.

Defense & Intelligence:

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We view infrastructure and asset monitoring, proof of permit and code enforcement, air and water pollution monitoring, spill and disaster management, and earth data for geo-mapping services associated with these use cases, among others, as significant drivers of this market opportunity.

ESG-related Industrial / Supply Chain:

We see ESG-related regulations, investor risk assessments, consumer expectations, and brand reputation pressures as significant factors driving requirements for leading Consumer Packaged Goods companies to track and publish ESG targets.

Tracing and measuring sustainable sources for supply chains are expected to become a fundamental business metric for these organizations and drive market adoption, which also includes supplying data for mapping services related to infrastructure.

Sustainability Monitoring and Supply Chain:

We see sustainability and ESG-related regulations, risk assessments, consumer expectations, and brand reputation pressures as significant factors requiring companies to identify, monitor, track and publish sustainability targets and related infrastructure.

Other significant drivers of this opportunity may include carbon footprint management and air and water pollution monitoring.

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For example, improvements in measuring and predicting outputs from the world’s natural resources has the potential to help optimize the efficiency of commodity trading markets, which could have significant macroeconomic implications.

We believe commercial forest management and disease and pest monitoring, and the geo-mapping data required to monitor change, among other opportunities, are likely significant drivers of this market.

We believe there are also opportunities in commercial forest management and disease and pest monitoring, as well as the use of geo-mapping data required to monitor change.

Our Operations

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Information about risks related to our satellite operations appears in the “Risk Factors” section of this report.

Our global sales organization operates directly and via our extensive network of hundreds of partners around the world.

Our partner network consists of solution providers, OEM partners, and GIS Platform companies that have deep expertise in building last-mile vertical solutions using satellite imagery and geospatial data.

Our partner ecosystem bolsters our global presence with regional and domain-specific expertise, as well as expands our market access to more users.

In addition, our sales organization includes sales representatives as well as dedicated customer success and technology support teams.

Key responsibilities for our direct sales organization include acquiring new customers, maintaining relationships and expanding business with our existing customers, and ensuring contract renewals.

At the center of our sales philosophy is a strong feedback loop between our sales organization, customer success, and product development teams, which we believe helps to inform our technology roadmap and better serve our customers.

We work closely with our customers and partners to enable their early success, both from an account management and technical management perspective.

Deeper adoption from our customers comes in many forms, including more users, more area coverage, and more advanced software analytics capabilities.

Our marketing team utilizes a multi-channel approach to develop and increase our brand awareness and position, and communicate the value of our differentiated offering, and develop engaging outbound demand-generation campaigns.

We utilize an end-to-end buyer’s journey approach to develop awareness and lead-generation activities that engage and nurture prospective customers and expand opportunities within our installed base of customers.

The team drives our overall market positioning and messaging across our key audiences and vertical markets, as well as provides strategic go-to-market assessments of use cases that emerge from new product capabilities and the market landscape.

Our communications team also works with targeted influencers and media outlets to drive interest through earned and owned media channels, including blogs, social media, and video.

Our global sales organization operates directly and indirectly via our extensive network of hundreds of partners around the world.

Our partner network consists of solution providers, OEM platform partners, systems integrators and GIS companies that broaden the earth data ecosystem and have deep expertise in building last-mile industry solutions using satellite imagery and geospatial data.

Our partner ecosystem bolsters our global presence with regional and domain-specific expertise, as well as expands our market access to more industries, geographies and users.

In addition, our sales organization includes industry account and channel sales representatives as well as dedicated customer success and technology support teams.

Key responsibilities for our sales organization include acquiring new customers, maintaining relationships and expanding business with our existing customers, and ensuring contract renewals.

At the center of our team’s philosophy is a strong customer and market feedback loop between our sales organization, customer success, and product development teams, which we believe helps to inform our technology roadmap and better serve our customers.

We work closely with our customers and partners to enable our customers’ early success, both from an account management and technical management perspective, with the goal of driving deeper adoption of our platform by our customers (for example, through additional users, area coverage, and advanced software analytics capabilities ) .

Our marketing team utilizes a multi-channel approach to develop and increase our brand awareness and position to communicate the value of our differentiated offering, and to develop engaging outbound demand-generation campaigns.

The team drives our overall market positioning and messaging across our key audiences and vertical markets, as well as provides

strategic go-to-market assessments of use cases that emerge from new and existing competitors that are part of the market landscape.

Our communications team also works with targeted influencers and media outlets to drive interest and thought leadership through earned and owned media channels, including blogs, social media, and video.

Research and Development:

Our research and development (“R&D”) team consists of software and hardware R&D for product discovery, technology incubation, and go-to-market planning.

Our R&D scope includes teams leveraging the rapid development in AI, machine learning, and the evolving information technology architecture for massively distributed data collection, storage, and analysis.

It further includes our investments in our agile space missions, which includes advancing core spacecraft technologies, automated mission operations for our satellite fleet and ground stations, payload prototypes and development, and engineering operations to drive potential scale efficiencies.

Our R&D teams are increasingly focused on leveraging the rapid development in AI, machine learning, and the evolving information technology architecture for massively distributed data collection, storage, and analysis.

Our R&D function also manages our investments in our agile space missions, including advancing core spacecraft technologies, automated mission operations for our satellite fleet and ground stations, payload prototypes and development, and engineering operations to drive potential scale efficiencies.

Our R&D team at Planet is also responsible for developing and innovating our proprietary technology platform.

We continue to invest in R&D, particularly as it relates to building software solutions on top of our data to help make our platform more accessible to a wider range of customers, as well as innovating our space technology to capture valuable and differentiated data sets.

We continue to invest in R&D, particularly as it relates to building software solutions on top of our data to help make our platform more accessible to a wider range of customers and partners, as well as innovating our space technology to capture valuable and differentiated data sets.

Technology Partnerships:

We engage in partnership programs and strategic efforts to embrace open innovation, technology infusion and market-shaping opportunities.

These programs include initiatives such as our Education and

Research Program, our partnership with Carbon Mapper, our partnerships with Telesat and SES as part of the NASA Communications Services Project (“CSP”), among others.

These programs include initiatives such as our Education and Research Program, our partnership with Carbon Mapper, our partnerships with Telesat and SES as part of the NASA Communications Services Project (“CSP”), among others.

Our Technology Platform

Our leadership position is driven by our distinctive approach to technology.

The experience of Planet’s founders at NASA instilled a deep expertise for major systems engineering projects, an understanding of the power of technology, and a mission to use space to help life on Earth.

Since our founding, we have built capabilities across three deep core competencies, each operating together to accelerate the digitization and sustainability transitions.

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By harnessing trends in miniaturization, we have built, launched, and maintained hundreds of compact, powerful satellites at a significantly lower cost than traditional aerospace companies, an improvement that we believe is similar to the transition from the mainframe computer to the desktop computer.

In January 2023, we announced the successful launch of 36 “SuperDove” satellites.

These 36 satellites joined our existing fleet of satellites in orbit, positioned strategically around Earth to capture our proprietary daily data set .

We believe making powerful satellites in small packages has enabled us to launch many more satellites than our nearest competitor.

It enables us to design missions that were unheard of even a few years ago, such as our daily data set delivered via our satellite fleet.

It enables us to design missions that were unheard of until recently, such as our daily data set delivered via our satellite fleet.

It has further allowed us to rapidly innovate — resulting in more and better data for our customers, as compared with historical data satellite services.

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This has enabled us to generate a proprietary, vast data archive that grows daily.

With our fleet of satellites, we are able to collect unique and proprietary global data every day and high-resolution data of a specified location up to ten times per day with agile tasking.

Once the raw data is collected, our machine learning and AI capabilities are married with remote sensing science to automate the data processing and produce analytics-ready, whole-Earth data.

Using and contributing to open data standards via the Open Geospatial Consortium, our cloud-native proprietary technology, autonomously performs critical processing and overall harmonizing of images for time series and for use in data fusion and analysis.

With our fleet of satellites, we are able to collect unique and proprietary global data every day and high-resolution data of a specified location several times per day with agile tasking.

Once the raw data is collected, our data pipeline leverages machine learning and AI capabilities married with remote sensing science to automate the data processing and produce analytics-ready, Earth data.

use in data fusion and analysis.

We collect hundreds of millions of square kilometers of Earth data every day, collected over the Earth’s landmass and some areas of water.

These images are added to our archive of proprietary Earth observation data dating back to 2009 and daily Earth scanning data dating back to 2017.

This immense historical archive is impossible to go back in time to re-collect, and represents a significant competitive advantage.

Our deep data archive is used to train our models, an important asset for delivering useful insights.

Our fleet of satellites enables us to provide proprietary data solutions, including:

(1) Planet Monitoring, (2) Planet Tasking, and (3) Planet Archive.

(1) Planet Monitoring, (2) Planet Tasking, and (3) Derived Products.

Descriptions of each follow.

Planet Monitoring:

Our satellites work together to create an always-online scanner for the planet with the goal to image the Earth everyday at a resolution (Ground Sampling Distance, “GSD”) of up to 3.5 meters.

This allows our customers to monitor any areas of interest, discover trends, and gain timely insights — and is the backbone to our one-to-many business model.

Our satellites work together to create an always-online scanner for the planet with the goal to image the Earth every day at a resolution (Ground Sampling Distance, “GSD”) of up to 3.5 meters.

This allows our customers to monitor any areas of interest, discover trends, identify changes and gain timely insights — and is the backbone to our one-to-many business model.

We also combine Planet Monitoring with other scientific-grade radiometric data from public satellite data programs, including NASA/USGS-Landsat and ESA/EU Copernicus, to provide customers with a stream of consistent Earth data, using a predictive algorithm to fill gaps and remove clouds, the result of which enables valuable time-series analyses.

This pre-processing and data harmonization often eliminates the need for additional processing before a customer can run advanced analytics on the data, which helps make satellite imagery analysis easier and practical for a wider audience.

Planet Tasking:

With high-resolution satellites in orbit and our rapid revisit capability, we can capture a specified location up to ten times per day at a resolution (Ground Sampling Distance, “GSD”) of up to 50 centimeters, one of

the highest cadence fleets in orbit today.

With high-resolution satellites in orbit and our rapid revisit capability, we can capture a specified location several times per day to achieve a resolution (Ground Sampling Distance, “GSD”) of up to 50 centimeters after processing..

The agile tasking satellites, all powered by an application programming interface (“API”), can perform multiple imaging modes, including points, long strips, stereo collects, and video.

Planet Archive:

We have collected an average of 2,400 images for every point on Earth’s landmass.

These images are added to our archive of proprietary Earth observation data dating back to 2009 and daily Earth scanning data dating back to 2017.

This immense historical archive is impossible to go back in time to re-collect, and represents a significant competitive advantage.

Our Platform and Analytics:

Our automated, cloud-native platform processes and manages our proprietary data catalog and extracts useful information to deliver to our customers.

Our platform is built for speed and flexibility, enabling customers to efficiently access, discover, and build solutions at scale.

With tens of thousands of users on our platform, from researchers to government agencies, we aim to continuously improve the user experience to speed up the mission utility and business value for our customers.

Derived Products:

Our automated, cloud-native platform processes and manages our proprietary data catalog and extracts useful information to deliver to our customers and partners.

They include our Analytics products, which leverage computer vision to detect objects and highlight attention on certain occurrences, and our Planetary Variables, which provide measurements of key phenomena occurring on the Earth’s surface.

Some of our derived products leverage data from third party sources, such as those produced by the government-operated fleets like Sentinel and LandSat, which enhance the value of our derived products.

We aim to continuously acquire, integrate and partner with new capabilities and tools, thereby improving the user experience of our platform as well as providing tools that simplify the use of earth observation data.

Essentially, we believe enhanced derived product solutions can speed up the mission utility and business value for our customers and partners.

Through our platform and analytics products, we offer customers a variety of capabilities, including the following:

(1) Planet APIs:

We provide APIs for searching our historical archive, ordering imagery, tasking high-resolution satellites, as well as providing hosted imagery streaming services directly from our platform.

With Planet APIs, developers can quickly and easily integrate satellite imagery into their applications and workflows.

Many customers use Planet imagery to power web applications and large data pipelines.

We provide APIs for hosting, analyzing, and streaming our satellite data archive, including data from government-operated fleets like LandSat and Sentinel.

With Planet APIs, developers can quickly and efficiently do raster and statistical analysis, and stream the results into GIS software.

Many customers use Planet data and APIs to power web applications and large data pipelines.

(2) Planet Apps:

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These applications enable customers to order through our platform, perform real-time image correction, monitor areas for change over time, work with analytics, and create and store easy-to-use artifacts.

Given the high volume and quality of our imagery and historical archive, our proprietary web applications provide an optimal platform to access our data.

Given the high volume and quality of our imagery and historical archive, these tools provide an optimal platform to access our data.

(3) Planet Basemaps:

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We create global basemaps monthly and deliver custom basemaps to our customers for selected areas and times.

(4) Planet Fusion:

Planet Fusion combines Planet Monitoring with other scientific-grade radiometric data from public satellite data programs, including NASA/USGS-Landsat and ESA/EU Copernicus, to provide customers with a stream of consistent Earth data, using a predictive algorithm to fill gaps and remove clouds, the result of which enables valuable time-series analyses.

The pre-processing and data harmonization provided by Planet Fusion often eliminates the need for additional processing before a customer can run advanced analytics on the data, which helps makes satellite imagery analysis easier and practical for a wider audience.

(5) Planet Analytic Feeds:

(4) Analytics:

We have built automated, cloud-native, global-scale analytics on top of our data set and made them accessible by APIs and web applications.

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Prior to Planet, specially trained technical imagery analysts typically had to hand-process satellite data that was months out-of-date.

Now, we are able to deliver content directly to customers’ decision-support tools daily through automated interfaces.

We are committed to building deep relationships with our customers by providing easy access to critical geospatial data and analytics in a consumable, digestible format.

We are able to deliver powerful capabilities including both data and analytics directly to customer and partner workflows daily through automated interfaces.

We are committed to building deep relationships with our customers by providing easy access to critical geospatial data and analytics in an increasingly consumable format.

In addition, with our subscription services and data products, customers can monitor and detect changes and create insights that can help drive timely decision-making, and improve operational efficiency, resource allocation, and risk assessment and mitigation.

We have a proven record of building customer relationships, with over 880 customers across the globe, including leading agriculture, mapping, forestry, finance and insurance companies, and government agencies.

We provide solutions for a diverse and growing set of customer use cases, from crop yield and variable rate seeding improvements in agriculture to emergency response, permitting, and code enforcement in government, to depletion measurements and sustainability monitoring in forestry.

We have a proven record of building customer relationships, with over 1,000 customers across the globe, including leading agriculture, mapping, energy, forestry, finance and insurance companies, and government agencies.

Our performance is subject to a number of variables, and as such, we cannot assure you that our results will continue in the same trajectory as our historical results, nor can we assure you that our results will be indicative of our future performance.

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Our Competitive Position

We are a proven innovator with multiple compounding competitive moats across our technology platform.

We believe we have a differentiated offering, offering high-cadence imaging of the whole Earth’s landmass, creating significant barriers to entry.

We have a scalable business model enabled by a one-to-many use of imagery, in turn leading to an attractive financial profile.

Finally, we have an experienced management team.

We believe we have a differentiated offering, offering high-cadence imaging of the whole Earth’s landmass, a scalable business model enabled by a one-to-many use of imagery and the industry experience that sets us apart from our competitors.

Our competitive moats include agile space mission capabilities, proprietary big data, and platform analytics.

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Differentiated Offering:

We believe we are the only company in the geospatial data industry producing a daily scan of the landmass of the Earth.

We combine this capability with our high-resolution satellites, which our customers can task to capture a higher resolution image of a single site multiple times per day.

We believe we have the highest commercially available intraday revisit capabilities.

Barriers to Entry:

We were one of the earliest next generation commercial geospatial companies, and we believe our agile aerospace innovations and fully operational fleet of Earth-imaging satellites have put us years ahead of the competition.

Unlike other emerging Earth observation providers who are just now establishing operational satellite fleets, we already have hundreds of satellites in orbit as well as a comprehensive platform for data processing, delivery and image data integration to enable customers to realize value from our satellite data.

As a result, we believe we have higher operational efficiency, more extensive proprietary historical data sets, economies of scale in data storage and processing, and proven execution by our global sales organization.

With a strong first-mover advantage through our daily earth scans, we believe we are well positioned to capture this market and continue innovating ahead of emerging players.

We believe our offerings set us apart from other companies in the geospatial data industry.

We combine our daily scanning capabilities, which enable broad area monitoring at a significant scale, with our complimentary high-resolution satellites, which customers can task to capture a higher resolution image of specific areas of interest.

Additionally, we believe our archive of historical Earth data and analytics capabilities also set us apart from our competitors, allowing us to speed up the mission utility and business value for our customers and partners.

Scalable Business Model:

We have recurring subscription- and usage-based revenue contracts, which provide visibility into potential future growth.

Because we can sell our imagery data and analytics to multiple end customers, we believe our solutions enable us to capture market share across broad vertical markets.

Attractive Financial Profile:

With our one-to-many business model, our margins improve with economies of scale, as there is low marginal cost to sell incremental access to our data.

Once we capture and process an image to make it analytics ready, it could be sold to any customer, any number of times, on our platform.

Experienced Management Team:

Our management team has deep expertise in scaling software, data, and space technology.

In addition to their technical knowledge, our team has extensive experience operating and leading companies and a strong track-record of building market making businesses.

Because we can sell our imagery data

and analytics to multiple end customers, we believe our solutions enable us to capture market share across broad vertical markets.

Industry Experience:

We have hundreds of satellites in orbit as well as a comprehensive platform for data processing, delivery and image data integration to enable customers to realize value from our satellite data.

With a strong first-mover advantage through our daily earth scans, we believe we are well positioned to capture this market and continue innovating ahead of emerging players.

In addition, our management team has deep technical expertise in scaling software, data, and space technology and extensive experience operating and leading companies and a strong track-record of building market making businesses.

Our Growth Strategy

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Scaling in Existing Verticals:

We plan to invest in sales, marketing, and software solutions to expand within our existing customer base and further penetrate vertical markets in which end users are early adopters of geospatial data, such as civil government, agriculture, defense and intelligence, and mapping.

Expansion into New Verticals:

We plan to invest in software to make our data more actionable and accessible to a larger group of customers and users, including non-geospatial experts such as data and business analysts in companies.

Expansion into New Verticals and Applications:

We plan to invest in our offerings to make our data more actionable and accessible to a larger group of customers and users, including non-geospatial experts such as data and business analysts in government and commercial organizations.

We believe this will help us address use cases in key emerging markets such as energy, infrastructure, finance, insurance, and consumer packaged goods.

We also intend to partner with companies building vertical market solutions, such as independent software vendors, as well as business intelligence and analytics providers.

While we have customers and partners today in many of these verticals, we believe an increased investment in developing software analytics solutions and enhancing our data to meet the needs of vertical market solution providers has the potential to accelerate our data and analytics usage across more end users.

While we have customers and partners today in many of these verticals, we believe enhancing our data to meet their needs has the potential to accelerate the proliferation of our data and analytics usage across more end users.

Additionally, we currently have multiple partners with solutions that rapidly generate insights for customers using our proprietary data and AI technology.

Their capabilities include training models on our proprietary data to find any object of interest to a user over broad areas of land or sea.

We believe recent and ongoing advancements in AI will support making our datasets more accessible to customers and users across new and existing verticals by speeding customer time to value through these capabilities.

Continued Investment in Data Products:

We plan to scale and expand our existing products by building on our machine learning and computer vision capabilities with remote sensing techniques to fuse multiple data sources.

These products allow our customers to consume simple, actionable time-series tabular data within their existing workflows.

We intend to create many of these key data sets in collaboration with our partners who have deep vertical expertise and make the data sets available to any user of our platform.

We plan to scale and expand our existing products, as well as add new solutions, by building on our machine learning and computer vision capabilities with remote sensing techniques to fuse multiple data sources.

These products allow our customers to consume simple, actionable time-series data within their existing workflows.

We intend to create many of these key data sets internally, as well as in collaboration with our partners who have deep vertical expertise.

Establish Platform Ecosystem:

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We plan to make strategic investments in building new sensors to capture additional data sets from space.

As we grow our customer base and the use cases we can address, we believe we can better understand what additional data sets our customers are eager to access and therefore which sensors might enable us to capture additional data that is valuable to such customers.

to capture additional data that is valuable to such customers.

By leveraging our agile aerospace approach to space systems, we believe we are well-positioned to introduce new Earth observation sensors into orbit to capture new types of data with greater capital efficiency and speed than other satellite data providers.

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(“Boundless Spatial”) in March 2019, VanderSat B.V.

(“VanderSat”) in December 2021 and Salo Sciences, Inc.

(“Salo Sciences”) in January 2023.

(“VanderSat”) in December 2021, Salo Sciences, Inc.

(“Salo Sciences”) in January 2023, and Holding Sinergise d.o.o.

(“Sinergise”) in August 2023.

We continue to evaluate opportunities to make acquisitions that can accelerate our growth strategies and complement our existing product offerings.

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Incumbents have typically hosted a limited number of active satellites which operate on a one-to-one tasking system.

These satellites are typically very high cost with very high resolution, best suited for government use cases.

Incumbent satellite data providers have primarily served national governments and other traditional satellite imagery industries, often with tight integrations into the classified systems they serve.

These satellites are typically very high cost with very high resolution, primarily serving national governments and other traditional satellite imagery industries.

Next generation satellite imagery companies have developed satellites that are lower cost and smaller in size, and have a stated ambition to increase the presence of their fleets within Earth’s orbit.

These providers have indicated that they intend to use and process the data that they capture in order to provide analytics to customers.

As of the date of this report, we believe the scale of our satellite fleet, revenue, and business exceed the next-generation satellite data companies that compete with us.

Competition in Data Analytics:

We also compete with data analytics platforms that use geospatial data from a variety of sources to provide analytics services to their customers.

These companies include Orbital Insights and Earth Daily,

We also compete and see co-opetition with some data analytics platforms that use geospatial data from a variety of sources to provide analytics services to their customers.

Many data analytics providers rely on partnerships with satellite imagery companies in order to source the data necessary to run their analytics platforms.

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We believe that Planet’s data, products and services are valuable tools for responding to critical global challenges, informing more ecologically and socially sound decision-making, and measuring and reporting the results.

Across the world, climate change and biodiversity loss are disrupting and destabilizing many of the systems on which humanity depends.

It is intensifying disasters such as floods, fires, and storms, impacting agricultural productivity and food security for millions of people, and decreasing the habitability of our planet.

Businesses, governments, NGOs, and civil society must all act to address these challenges.

But they need accurate, timely, and trusted data.

Given the economic, social, environmental and geopolitical implications, we believe it is imperative that we maintain wide access to our data, products and services.

As we grow our business, we will continue to scale our efforts to work with NGOs, philanthropies, governments, intergovernmental bodies, civil society groups, journalists, scientists, and others to make sure that our data is made as widely accessible as possible to inform critical efforts in conservation, climate, public affairs, humanitarian response, and human rights.

To serve these goals, we operate as a Delaware public benefit corporation.

Our mission and business model are tightly aligned with our public benefit purpose:

“to accelerate humanity toward a more sustainable, secure, and prosperous world by illuminating environmental and social change.”

By enabling access to trusted, accurate, and actionable data about our changing planet, we believe we will help facilitate more effective decisions, accelerate the transition to a sustainable economy, enhance global security through greater transparency, and strengthen civil society.

In doing so, we not only seek to help the world address urgent planetary crises but to build the regenerative systems that will lead to a more flourishing and resilient world.

Our mission and business model are tightly aligned with our public benefit purpose, which is to accelerate humanity toward a more sustainable, secure, and prosperous world by illuminating environmental and social change.

We believe that the most impactful and profitable way to build our business is to ensure that this public benefit remains at the core of our company’s DNA in perpetuity — informing and driving what we create for planet Earth and all its inhabitants.

Our Ethical Commitment

We recognize the potential impact of the technologies we create, and continue to develop a robust set of applied organizational principles, policies, and processes by which we evaluate their ethical use.

This system begins with a series of ethical principles, including core commitments to non-exclusivity, accuracy, humanitarian risk reduction, and the protection of privacy and confidentiality.

We seek to deeply embed and socialize these principles within our company’s culture, and to build processes and policies to apply them consistently.

The purpose of a good ethical system is to enable its users to navigate dilemmas in which there may be complex tradeoffs between choices in a given circumstance.

Such programs mature but are never “finished”, as new questions and contexts continually arise.

We therefore continue to commit ourselves to the active development of our ethics program.

We are a diverse, passionate team of creative individuals that solve hard problems and strive to make an impact every day.

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One of our top priorities is to maintain the health and well-being of our employees and their families.

To achieve this goal, we offer robust and comprehensive health, welfare and retirement benefits for our employees, including medical, dental, vision, flexible spending accounts (FSA) and health savings accounts (HSA), life insurance, short- and long-term disability, paid time off, various voluntary insurance programs, parental assistance, tuition and work from home reimbursements, a robust employee assistance program (EAP) and a 401(k) retirement plan.

We also conduct bi-annual employee satisfaction surveys, in addition to feedback cycles.

Following the coronavirus COVID-19 outbreak, we have taken numerous measures to protect the health and safety of our employees, including shifting many employees to remote work and adopting internal policies around flexibility, work from home expenses, and extra time off.

To encourage flexible working and better work-life balance, we maintain a soft-closing policy during two weeks of the year, and have adopted a "flex-Friday” policy which gives all of our employees one extra Friday off every month.

To achieve this goal, we offer robust and comprehensive health, welfare and retirement benefits for our employees, including medical, dental, vision, flexible spending accounts (FSA) and health savings accounts (HSA), life insurance, short- and long-term disability, paid time off, various voluntary programs, parental assistance, tuition and work from home reimbursements, a robust employee assistance program (EAP) and a 401(k) retirement plan.

We also conduct employee satisfaction surveys at least annually , in addition to feedback cycles.

Many of our employees work remotely and we have adopt ed internal policies around flexibility, work from home expenses, and extra time off.

To encourage flexible working and better work-life balance, we maintain a soft-closing policy during certain times of the year, and have adopted a “ flex-Friday” policy which gives all of our employees one extra Friday off almost every month.

We also conduct virtual meditation and yoga classes and other well-being programs throughout the year.

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We provide opportunities to grow and develop through work experiences, mentorship programs, personal development experiences, training and tuition reimbursement.

To help our employees navigate their careers, we also maintain a job architecture program,

which we believe creates transparency about career development within our organization and helps facilitate discussions around career growth.

To help our employees navigate their careers, we also maintain a job architecture program, which we believe creates transparency about career development within our organization and helps facilitate discussions around career growth.

We believe that a strong, dynamic workplace only exists where people with diverse backgrounds and experiences are empowered to share their values and perspectives, challenge themselves with new ideas, and think critically on difficult questions.

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We treat our know-how in the design, manufacture, and operation of spacecraft, ground based data relay, image processing, analysis and platform systems to be proprietary.

We have experienced, and expect to continue to experience, seasonality in our business and fluctuations in our operating results due to customer behavior, buying patterns and usage-based contracts.

For example, we typically have customers who increase their usage of our data services when they need more frequent data monitoring over broader areas during peak agricultural seasons, during natural disasters or other global events, or when commodity prices are at certain levels.

Various factors can affect the distribution of our revenue between reporting periods, including factors affecting customer behavior, buying patterns and usage-based contracts.

For example, we have experienced, and expect to

continue to experience fluctuations in our operating results due to the timing of contract awards and renewals and the timing of global events that may increase customer usage of our data services such as weather changes, natural disasters or other global events, or when commodity prices are at certain levels.

Government Regulations

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Additional information about the regulations affecting our business and the related risks appears in the “Risk Factors” section of this report.

Corporate Information

We were incorporated under the laws of the state of Delaware on December 15, 2020, under the name dMY Technology Group, Inc.

IV, a blank check company (“dMY IV”).

On December 7, 2021, we consummated a business combination transaction (the “Business Combination”) with Planet Labs Inc.

(“Former Planet”), as a result of which Former Planet merged with and into dMY IV, and we changed our name to Planet Labs PBC and became a Delaware public benefit corporation.

Available Information

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The information contained in, or accessible through, our website does not constitute a part of this report.

We make available free of charge through our website our annual reports on Form

10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, proxy statements, registration statements and amendments to those reports filed or furnished pursuant to the Securities Exchange Act of 1934, as amended (the “Exchange Act”) as soon as reasonably practicable after we electronically file such material with, or furnish them, to

We make available free of charge through our website our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, proxy statements, registration statements and amendments to those reports filed or furnished pursuant to the Securities Exchange Act of 1934, as amended (the “Exchange Act”) as soon as reasonably practicable after we electronically file such material with, or furnish them, to the SEC.

The SEC maintains a website that contains reports, proxy statements and other information regarding issuers that file electronically with the SEC.

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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-K

Item 1. Business